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LEAD INDUSTRIES ASSOCIATION, INC.
SSS MADISON AVtNUI NSW VON* IT, H. V,
THZ mflTET gT>CT3 IZAJ) PmOBCTT
by Robert l. Zlegfsld, executive vloe president,
Leed Industries AMaditta, Ino.
Z would Ilk* to try to give you briefly #cm background lnfamstian ea tbs load industry is tbe tfclted States today sad bow we, u as associ ation representii* that Industry, fit Into tbs (tatnl picture. Zb reoesit yssrs lssd consumption la this country bss fluctuated between about 900,000 and 1,200,000 abort tana. last year It was actually about 1,022,000 tana, a Uttls batter than tbe year before. If the first six eoctha of this year are any reliable Indication, It will show a further Increase of bates an 9 and 10 perettt* i
Of thla total only about 260,000 tcea a year la now derived tram donestic area, about 400,003 tone la Imported as ere and pig, and tbe balance la secondary lead produced In tbe Uhlted States free scrap. Since sen* at the luxate vest to govarraatnt stockpile and did not aster ccosuaptloo, secondary production la eoaevhat larger than would ba Indi cated by tbe figures Z bare quoted.
tbe storage battery industry, at over 360,000 tone, la our largest rinrsiiarr. On tbe other band, since old storage batteries account for acre? free which acne 300,000 tana of seooodary lead la produced, this
i Industry la alao tbe largest generator at lead scrap. However, battery - oxides are nade alanet entirely fraa prlnery lead with tbe result that tbe battery Industry uses around 200,000 tons of prlaary lead a year and
produces an excess of secondary which la alloyed to sauce other products.
lead gasoline anti-knock additives rank second 1a le^ cooataqdlcn
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at about 170,000 tens last year, but none of this cooes back as scrap. This Industry bad a taeperary set-back several years ego when a largr
i. Basher of new catalytic cracking plants were put Into operation, but no*
that these plants aeeai to be at capacity tbe use of lead la eatl-bnoak
r ccepousdA is again on tbe Increase.
?i Zbe third oost important ccoswer la tbs construction Industry, which includes tbe lead used la cbenical coestructlon. Over 100,000
tana of leed, eore than half of this as calking lead for ^olntli^ castiron pipe and tbe rest neatly as lead sheet and pipe, la allayed by thla industry.
Ab<xit 90,000 tons of leed each art used for slaetrtoal cable sheath ing far solder, end far paint, and only slightly leas for anaudtlon.
More leportant aaong sealler ueera ere cerealca, collapsible tubes, type
& Mtal, bearlzg% and brseaee and bronaea. Mbat bas happened in recent years la that consjaptlon baa reewlnad acre or leas static with reepeet to total taonsgs used and par capita
consuaptlon bas dscllned. At tbe sane tins production la tbe Stateabaa
A^mSmS* t--f Meeting-Indie gen ferrous Metals Industry, gb^reico Atlantic Hotel 8/6/62
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(tellMd, but lnprowsd geological and production nethod* be** greatly increased the World's capacity to produce. Tbi* Increase in production capacity has Kir* tlias offset tbs U. 8. production decline and Increased oounsnptloo outside the U. 8. Tbs net result has been tbs aceuscilaticn of eery large lnventarie* by producer* which bar* a depressing effect cc the market. These vast Inventories have bean declining In recant Booth* as a result of voluntary production control and scswwhst loitered eonswytlon.
bong tars leprovseant In tbs lead narket depends an tbs industry'* ability to axpand its nsrtrts either throigb greater us* of artsting lead products or developoest of nev product* and uses. X personally an extremely optlal otic that this can ba dooe. In fact X feel that a good start has already bees Bade, toot lapeatant Is tbs fact that lead producers all over the World have recognised this situation for several years and tar* sebarked on large prcnctlanal snd tecbrteal progreas both - individually and through tbslr Assocletions. In fact tbe Lead Industries Association will spend this year close to a Billion dollars, split about . equally tatwean research and promotion.
lb* noney for prcnotlon is being subscribed by lead producers all over tbe World vbo sell lead in the United States and vlll be devoted to developing the t). 8. oarkrt. Other associations In other countries are
the sesa in their own sales areas. Tbe nancy for research cooes fran lead producers all over the world regardless of vber* they sell their lead because research results art Internationally useful and because aueh of the research is being done in other countries than tbs U. 8.
low whet 1s the outlook for increased lead codmbj*Icc in ths various potential markets? Autacobil* storage batteries seen veil entrenched in their field. Technological advance* bare increased tbs capacity of lead-acid batteries per unit of weight end volute, node than last longer, leae expensive, but using less lead par battery. There ie no Indication that competitive batteries will tale over this nsrket, which aty-nia cao* tlnus to axpand as out wobll* production snd use expends, but will probably us* eoBewtat less lead per wit.
Industrial batteries like those used far native power In industrial trucks tav* to caspete with gasoline power and other kinds of tatterls*. Bowever, we believe they offer a potential new aaiket of nor* than 50,000 tons a year which can be developed by aggressive proeotlcn. Ibis v* tav* started to develop through both nags tine and direct nail advertising and personal technical earrlos.
Vs believe tbs norket for land additives to gasoline will ~--1r**T to grow in view of the nev trend to nor* powerful eutonobll* engines which need better gasoline. A threat tas been created by those ebo are concerned about danger* to public health tram air pollution result* lng fren autosK>bil* exhausts. W* believe that research studies now la progress or soon to bt initiated will show that the lead additive* are not a health problem as eon* people thick.
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Cable sbaathing thirty yaara ago u the largest tesrair of laad, hut * major part of the telephcoe eahl* market baa been loat to plaatlea, ftlialna and rtaal. Osage is power cable, despite strong competition, ia Kill Important. Wa haliava thia market can ha maintained cad pay^ef Increased by advertising and promotion which wa raoem.ly initiated.
Write load in bouse paints baa lost a major part of lta market ia tha last thirty yaars, hut metal protective palnta Ilka rad Lead and Mft never laad pigjasnta art glricg a jood account at tbmwMlvma. Char* ia alao a etreeg trend to yellow traffic Barking palnta baaed ob laad nhrrmete Ilka cable abestblrg, we believe that laad paint plcaairta have euffarad their wont loeaea and that tha future will abow lacraaatd Mlgi.
Tn oaredes laad baa ahowa an lapac-tant upswing in tha laat flea yaara or ao with usage lncreaalng by about a third, Tfcla la Largely due to greater use of laadad glares and parcalaln maili, tha letter notably on aluminum, cad electronic applications, Ilka plaaolactrtca. Mt are pronotlag thaaa narkata intaaaively through advertising and
To building construction wa look at tha nenaat with tha greetaat opkldm. Although tha uaa of laad pipe in p^>< g and laad ia rhealsal eooatruction have declined In the face of Intense competition, a new interest in laad roofing and flashing la baing created. Alao naw major aarkrta are daveloplng for tha uaa of lead to control noise and vibration, decree of major buildings like tha Pan Mm Building and new Philharmonic Ball are being erected on lead-asbestos sntlvibretlcn pads to Isolate then frts the ads# and vibration of railroads, subway* and heavy traffic. WarMnvry Ilka air conditioning cooling towers and printing praaaaa arc being Installad on auch pads.
Also testa are being conducted and trial iaatallatlona aada of lead la verlcua types of bulldlng partitions to prevent transmission of eound from roaa to roaa. We believe as lapcrtaat aarkat for lead will be foind ia this application. Already, too, a whole new school of laadad plasties containing up to 90 percent lead baa been developed. They are finding wide application as noise reducers la airplane cabins, folding partitions, and many Industrial applications.
Thera isn't time to go into more detail shleh would probably bore
yw anywsy. Suffice It to say that ve as an association are aggreaelvaly
trying to develop these and other markets. We are advertising is lk dif
ferent aagarlnes la six aajor consuming areas - construction and archi
tecture, factory management, electrical distribution, paints, oaredes,
and design engineering. Thaaa ads deliver nearly k,000,000 assssgea a
year to potential customers. Our
pieces amoiat. to hundreds of
thousands of copies a year. Our technical staff made up of seven nan
specialised in various enginesrlrg fields handles soma 13,000 Inquiries
annus1 ly ranging from simple requests for literature to oompllested
engineering problems involving the uaa of laad.
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