Document 7R12MM48VQppKBqK2qbXDLvNj

December 18, 1934. HEP OR? FOR FIRST TEIT MOUTHS FOREST PRODUCTS - SETTER PAI17T CAMPAIGN Participation in eight Retail Lumbermen1s Association Conventions. Exhibits were made and platform demonstration made, pointing out how lumber markets wore being lost by the; use of low grade -paint, at these conventions. Total attend.-.nee at conventions 10,000. Requests, made on registration cards furnished by us at the Conventions, wore received from ropror.cntatives of 6,000 lumber yards, for our booklets on prevent ing paint failures. Lumber hanufacturers Association1 s Cooperation. (a) national Lumber Manufacturers association. (All lumber mills.) (b) American Forest Products Industries, Inc. (Part of national Lumber (Manufacturers Association) (c) Rephonal s: Vestern Pine Association, Portland, Oregon. Rest Coast Lumbermen's Association, Seattle, Washington. California Redwood Association, San Francisco, California. Uom'oors of these three regionuls, produce two thirds of all the soft ".mod lumber in the United States. Their directors have offered the cooperation of their Associations and their approval of this campaign to help save their lumber markets with white lead and high lead content mixed paints. They have agreed to enclose "painting Instructions" folders with all bundles of siding, -personally paying the cost of the folders - $5,000. An-proximate ly 2,000,000 white lead -aid high grade paint folders nil bo unclosed with siding in 1935. (d) Securer endorsement of Spencer D. Baldwin, president of the national Retail Lumber Dealers Association of the "folder" plan. He will help u.s got cooperation of the thirty-two secretaries and their respective retail association members advance the use of white lead and high lead content paints through the lumber yards. There are twenty thousand -retail lumbermen who belong to the associations under hr. Baldwin's supervision. (e) Lumber i'amrfacturers personally contacted. (l) Galled on VO of the largest mill operators at their respective plants in the west, to secure superintendents' cooperation about enclosing folders in siding. (2) Presented 'Elite lead "Painting Instructions" program before meetings at: Tacoma, Washington. - Tacoma Lumbermen's Club (Manufacturer s) Spokane,Uashingtou. - Spokane Hoo Hoo Club (Lumber Mfrs.) Seattle, Vasilington . Red Cedar Siding; Association. Tacoma, ""a ? hi ng t o n. 'list Coast Lumbermen's Association. (350 lumber mills represented). Portland, Oregon. Postern Pine Association (Directors) San Francisco,Calif Seattle, Vashington Hew York, P. Y. Few York, IT. Y. California Redwood Association ( " ) Ply 17ood association. Plywood Association (District Officer California Redwood Association (District Offices) mbcr 18, 198,4. Report for First Tor Months - For a s t ? r o dv.r t r.3 o 11 e r Point G amp; dm . -- /? (o) Flu) follov.'inr; vssociations have pivsn permission for us to add their names, as cooperating with the campaign, or our letterhe.-ids. (Further permission to use their names on future literature may be possible.) American Forest Products Industries, Inc. California Redwood Association Rational Lumber Manufacturers association (All Regional (Manrtf ac tur e r s) Rational Retail Lumber Dealers Association (31! Regionals) , Rest Coast Lumbermen's Association Western Pine Association. Trade Journal Cooperation . All of tne six main lumber trade .-journals which cove" the largest consuming markets of the United States, have liberally contributed to the success of the campaign by including in their /journals feature stories reporting our part on the various cor. /ention urograms. Forld's Fair exhibit .-it tile re guest of hr. Dulany, the President of the American Forest pro diets Industries, Inc. (part ::f the Rational Lumber Manufacturers Association), we provided a white lead exhibit for display in the Lumbar Industry Model Rouse on the Fair Grounds. Out of the million and a half people who attended the Fair, there were thousands who inspected the house. The ceilings and part of the .alls of the house 'wore painted with white lead,. The house marwigers informed trie visitors regarding the white lead used on the walls of the vv/ious rooms. Our booklets were distributed, and prospect rnam.es were gathered through the nse of registration cards. All inquiries received at the 7/ashingtot office of the American Forest Products Industries, Inc. are being forwarded to Eooklets A small booklet "Selecting the Proper Paint" 'van; urenared ^ov distribution to interested visitors at the Forld1 s Fair .exhibit. It is being revised for ex tended circulation to those interested.. A large booklet entitled "They Judge 3y 'Fuat Theg See" is now in the process of praparati on and will be ready for distribution during 1935 to lumber retailors and manufac turo r o, through their Association offices as '/'ALl as directly from campaign office. 1985 PLAIT FOR FUTURE ACTIVITIES OF CAHPAI5IT Aooiiarancn.: at night retail, lumber dealers association conventions. .exhibits and participation in convention urogram, illustrations with chart, slides and. lumber-paint demonstration. (See map attached showing the 1984 conventions which were covered, and the 1935 convention contacts planned). 0000-NLI-000042539 mbcr IB, 1334 Report for First Ton Months - Forest Products Setter Point Campaign, 3-- To help lumber raairracturors introduce the "Painting Instructions" folders in siding bundles and to overcome possible resistance of manufacturers of low-grade paint who may try to influence our cooperating associations a,gainst specifying white load and high lead content paints. To add other 'regional lumber manufacturers associationsto our list of Co opera, ting Associations and to build up a 11 stone wall" of positive and active agitation by lumber -producers for the use of white lead and high grade paint in order to save lumber markets. Present prospects are that the following Associations will be cooperators and specifiers of white lead to be used with their lumber products: Cypress Association Douglas Fir Plywood Association Southern Pine Association 1935 Trade -Journal Publicity all the trade journals are offering their continued interest in the news features v/hic'n our 1935 programs intend to create. On account of the grow ing interest enveloping among- the lumber manufacturers, the trade journals are more villing to publish painting recommendations, originating in the Lumber association offices. The executives of the Rational office of the. Painters and Carpenters Union have offered to publicize the "Painting In structions" folder that vail appear in siding as it will place part of the responsibilitg on the carpenter and the painter for avoiding paint failures, hie indirect '-.oomwation of these two organizations will be valuable for unite lead. District Meetings of Retail Lurnbermen. A. V/i th the Secretaries of all the retail associations of the 32 associations which mike \ro the rational Retail Lumber Dealers Association (Spencer D. Baldwin, president). Due to their national association being one of the cooperators of our campaign, they vd 11 hold open to us their district meeting schedules. Our campaign programs will be placed before as many of these as possible. 3. Executives of line yard headquarters, in as many cities as possible, vd 11 be brought together by means of comp lime, ntarg luncheon meetings, at which Discussions will be held as to morn extensive distribution of white lend through their line yard branches. Meetings of Salesraen, representing lumber manufacturers. The salesmen whose mills will be shipping siding containing "Painting In structions" folders, specifying white lead, will be trained how to explain to retail lumbermen the importance of making white lead available in every yard. Complimentary luncheon meetings will be held in strategic cities. 0000-NLI-000042540 Import "or Pi -st Too !!onths - Forest Products Fetter print Campaign. 4 Cor.tact :-. - h th Lumber ;lanuf acturers . Follow-no contacts with the principal mam'f ncturerr '/dll he made to Peep thorn interested, in specifying white load 'it's their siding. (The rills are in vesting over So, 000 of their o-/;n money in order to provide "Painting In structions11 folders for 1935). Into re st in. having "Painting Instructions" <Listributed vith siding bundles must he kept going for years to come, and cases of no.; these- "Painting Instructions" folders have "been of assistance to tlie consumer at the critical time, mist he kept flowing into the lumber mamifacturers offices. Campaign Activities - Benefits promised the lumber manufacturers who ere di stributi.ig "Painting Instructions" folders. 1-Tot a the pink sheet attached. After the "Painting Instructions" folders begin to make an uuoenranne, all white lo ci producers should have their promotion departments 1ccop in touch v;i th retail lumber yards throughout thn country. Their salesmen should call on the dealers and explain new white lend nerchandising plans. If this procedure is carried out, the lumbermen will be more intern sted in selling whi t.. load because the mills that shipped, the lumbar to their yards are arcing the use of white lead as the most durable point for each species of -.vood sold through the coop.crating associations. Re spec t4'ully subnitte .1, PORKST PRODUCTS - BITTIP FAULT CAHFAIGU 0000-NLI-000042541 Fo Y e sjt Pt q . cl uct s Bjette Pa i nt,,.C VVKvtd Lc&-Cl FvKiblt v- o v\ *5 A y -CT i o v a P t\ C D VC v> , Tv i^Tcv V V L \Tiw b tLv\d \~CX\w~t WilWKC o v\_ c k X- It' A n v \ vb c fA -5 O CL- \ 0_~t \ OTV i VA V < up re st P roquet s - 3e tter P ai nt g,~-;npaij;n Don Critch.fi old, !'a;r.jer ID of the things ahi s Oannai "Upp Do for You: 1. Your woods rid] be included in oxhibito at six detail Lumber Denier Gonve nti o cin 1935 . 2. Your species of siding and bundled ext'..05.or finirdr lumber will be used as mart of -platform demonstrations, and. painting Merits of .your roods', rill be explainer1 on convention -ro.;r:us. 3. Your mill, name, if desired, dll be included in roster of Lumber Unnnfactum ?rs d i. splayed at convent! on er.'s.i.bi f s ,ss interested in preventing pad it id hi-..:? on wood as a means of increasing lumber markets. 4. Featuw: articl... s are to .am in Carpenters' uagasire going to 300,000 Union Carp-nit.. rs, impressing on them the import .nee of proper con struction to -.'-event paint troubles. (Frank Duff", General Secretary, Carpenters ' Uni on of .bit; si cn, has re trues tod th.se articles.) 5. At several hundred :n.;:etings of "aster Painters put on by members of Load Industries -.s sedation, the nuroose of siding vnanufacterers, .inclosing minting instructions 'ltd bundles of siding, will be explained so painters an;tending can cooperate in avoiding oaint fob lures. 6. One hundred unite Lena salesmen, -'e pro senti ig the convoanie a who make 90)' of the T.ii to Le td usod, will bo told about the minting merits of your wool. They will inform retail dealers and paint factories'. 7. Fifteen complimentury luncheon meetings. will be hlc' during 1935 for your lumber salesmen an-1 represedatives to toll them how to orevent, paint failur a., bn--.- pood paint holds to rood, etc. They will tel] d'etadl Lumbermen. .8 Fifteen complimentary Line Yard owners' luncheon meetings, Hoo-Koo Club programs a.nd other program presentations, during 1935, will reach the l-auii.n" doted 1 Lumber executives throughout the U. S. to vi snali ze, wi fch bundles of YOU a specios of wood, why the lumber dealer should recommend proper, durable paint for all lu.fber he sells. 9. Feature antic]. ;s in "Ln.'iD" , the nagasim going monthly to 28,000 archi tects, contractors and city officials, will broadcast the painting merit s of ' o'v: wood. 10. national an! local advert! sing of the Unite Lead Producers will feature to the consumer the fallacy of using low gre.de paint, phi ch is the cause of many oaint failures. dote some recent national magazine ads carrying out this clov:. 11. You will receive cro,gross reports of the campaign. 12. You receive these cooperative C-rapaign benefits WITHOUT COST TO YOU. Our Campaign budget is being invested, to help von. and the Lumber Industry Isold lumber markets. 0000-NLI-000042543 N50208.02