Document 7Ok8JZEVGbo2EJKapzd4wyeXe

WTe Outlook VOL. 15 NO. 1 BUSINESS BEAT......................................................... 5 NAPA New England jobber first to enroll in 1982's "Go the NAPA Way" sales incentive program Price cutting versus competitive pric ing NAPACOMM changes distribution format Franklin Auto Parts en joys huge turnout at "Go the NAPA Way" dealer meetings. CLINIC WITH A TWIST................................................. 8 NAPA Jobber John Harmon discovers that special interest clinics open up new business opportunities and earn-an A+ in public relations. PLANNING YOUR SPRING CAR CARE DAYS LOCAL ADVERTISING............................................... 12 Effective local advertising doesn't just happen -- it takes forethought and planning. These suggestions should assist you in putting together a local Spring Car Care Days advertising campaign geared for optimum results. PROMOTE IN PRINT................................................. 16 Newspaper articles written about a product, service or car care sugges tions are effective yet inexpensive ways to promote your store name. Here are three new releases you can easily adapt for use in your local newspaper to promote your Spring Car Care Days event. CASH CONTROL: BALANCE IS THE KEY.............. 20 The secret to controlling cash? Balance. Outlined here is one suggested approach to sound cash management. DATELINE NAPA....................................................... 25 Items of interest to NAPA and its people. P. 25 NAPA OUTLOOK VOL. 15 NO. 1 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 2