Document 7OOk35765a8MBYRQyagj6XmyV
THE
h?t6 MAGAZINE
RECIPE FOR A MERRY CHRISTMAS
AKE one crisp December day, a liberal por
Ttion of sunshine--and mix thoroughly. Flavor
sparkling (Cellophane. This exciting touch ofChristmas glamour is found on countless choice pres
the clear air with the smell of wood (ires burning, ents in stores--or you easily may add it yourself.
and the spicy tang of fresh evergreen. Add a sprig
of mistletoe, a carol of Christmas chimes, and the
bubbling laughter of little children. Then the su preme touch that makes Christinas what it is--the gracious spirit of giving! SPECIAL NOTE: To provide extra thrills for everyone on Christmas day, glorify all gifts with
ane
Cellophane" is the registered trade-mark ofthe DuPont Cellophane. Co.y Inc.
JJjO---jt/i /fvcntii'y A esu ) nrk
cgiJPORD
T1 HitF1j
VOL. XXIX
HIfIUT
iPAI1flViTl Mill A4riArA7I/lj Y1 lJl FFj
HOLIDAY -M M ii 1% II , I 1 ,i3
NO, 12
Finger-Nails and Fashions
The spirit of the feminine as rer<filed in one of its many nspeets
II y i; il A N K
l*hON
ii k 1 wc in id 1) cent ui`v,\vti h i is nmv*
Tiny pictures, abhrev iared bathing
lahorarories through industrv aml merchandising to law. Although it
suiis am! comfortable mi miner c lot lies, would he iinpr-ssihle to evaluate eo cn
has dune more ro establish a \% hole
approximately tis total dicer....it is
some idea of persona! ai.rnictiveiiess much too la rye a subject for discussion
than the class o! mine ing prudes w dl
in a short article the pan that busi
allow. I UKjUesl ionnblv, definite i^.iiiis ness lias plaved is both significant and
have been made in hygiene, beamy reveal my, pan ii tilarly so in relation ro
and a union through common sense beauty preparations.
and taste in select in" clothes, toilet art tries ami cosmetics.
When (iramlnioilirr stepped our in voluminous dresses reinforced with multiple petticoats from which her feet "like little mice stole in and out /* her face often suffered from over cm ph.isis. She lacked tile sleek hosiers* or rhe op|xrumitv to show it the
VhcsioryoJ cosmencscan be cleaned from available figures and records. This business, as was teaenilv slated In Mr. Noil liatn Warren, president of the Nei tbam Wv it c h Corpora timy mannfaciurer of C '.mrv and other toilei preparations, has an animal turnover of about a quarter of a billion debars.
line-flattering clothes in a wide range
of distinctive colors anil fahrus, the
freedom from form distorting corsets,
the aid of cosmetics ro finish the oc
casional rough cviirk of luinrc. nail
j>uiis 11 and lotions to accentuate the
beamy of her hands, and usually the
fine taste ami skill of emfleurs. After
all. a face is only a rat her convenient
part n( one's anatomy for ea ring, sec
iiH, smelling and speaking. do have
it in suppl v all the at tract ion was to
place upon it a burden that some Lues
could not gracefully carry.
Bui ip too, has manv phases and a complicated history.
The nail polish. Cutes, offers a n pi ca and fascinating exam pie id a fadiitur development. In ifs sior\ \vc tan wunh Irom behind she satics and ponder the old quest ion, "Arc sfvfes spontaneous or are thev the result of ski 1 Had pro mm ton and engineering^'
b'hiitrr- Satis in ffisttny
Tor cemuties finger nails have plaved fheir pan isi the field of kudo ions. I he earliest reeorJs CDfU'erti the Orion!als, among whom Hie color, shape, luster and jengi h of n.tifs were marks of disrinerron. Decs wciv eotn-
[Stonily mint Ihtshivss
Todav, the extent of the diversiheulion of appeal is obvious to everyone. It has |Teen and will continue to be of {'rear importance, d his revolution in fashion has had its effect on almost everv field of human endeavor fiom the
<9 Ti- an tf iiuiiiu'iiriri^
j i i'roh inijiriitB willi iJw micm'-Mtftil mirmlurt Mm of Oittis...
I 111; !J. ht (:J\m i M x i; x z. i rs k
monlv used lor coloring purp* >ses, black, ^old, red and purple Feint: the Ftvorifes. Length of- nails, particu larly ;imon/a men. was a si^rt o: .iris roc racy no? tJut the Orientals had am* perverted idea i;hac they were at tractive when hntv, it was mereh* synsKdic of the he.!: rhar die w l .u x r ilk! noi have fsi work for a h vim*. Sheath-* were worn to prore; ? die nabs, uiul when the owner removed riuan lie implied dm he was m 1 her prcstriue it| his equals. lacii today, main wealthy Chinese in New York and San Francisco wear Imper nabs as lim;; as nvu medics.
Hie scribes, or w sc men of Mon golia, found a practical use lor Ion" nubs, Thev allowed the thumb-nail t<3 prow several mUicx and then sharp ened if U t a pTor for use as a pen m writ ioyo
bur inan\ centimes precuoinq our own t illic, iin^er-i*,;: Is were kept .is nimbir,oi\c as passible. The practice of hawrrq them manicured bv simolv removing :l:u dead 1 hash or rIn: clinch' and bv itliup and harhny has loryq been a service rendered ro t he few who canxl ro p.w tor rlu- Lixurv. A, quarter of a century aqo arid it is of v oerse; true lodni die average woman look. Cafe of her own nails. I hen it was simple a jn.ai rer of 1 h pf^ir*rj than with a pair oi sussors a rad of |x: rhap> touchnq diem up with a file. Bur now fmr;er n.ttls demand mudi oj the time .1 woman spends on her rnilea.
A study made in 1911 revealed that seventy-six per cent, of A merit an women manicured rheir own nails and used a deled pnlidi; dm h>n v per curt employed at least one dark shade; and mum* med rmre rdiaii one to sir*r 1 he Color of idle costume hemp worn ,-r theiniie. Now con mis 1 dm with rfic MiuaiHjii seventeen veurs before. In 19b'\ when liquid polish was irrsr in troduced, only twenty-five pci' tem of the; American women used am mamcure pre no radons at all, and mint?" was rjulw .m kb.
The major force behind this revolu tionary ehaipc has bceit Mr Nnnham Warren, who has dimiinared rhe stayc o: [fie cosmetic indusm-
J or fourteen wars he was a topnotch salesman for a Lu*..;e pharma ecutical supply house. In J yJ.O, dts s.:J isJied w i th his [0*1 j .s p^t ts, he starred business on his own atcomu in New d ork (at > as a broker and commission n era ham of drupe and >.nsiiicl U;s. In bill, he he^ai' imuml.H Hiring (airex, \%f>ich was then simply a uootl prep aration for rcmocing cuticle, .iml four }c;trs hirer idle business was mcor poiaicd. leak of lapital resmueil Inin at first ro l he emplovment of two s. Icemen who covered only (lie New York City market. For live years i he business did fairly well, hm did nor build upu forrumr.
I laviin* carefully studied his nrodutt, its mei-eha.n-Jisin/4 possibilirics and its appeal, he dcuded wi ;h (>*|*vcal
courage tc develop a wider market. In 1917, he spent* $40,OCX* tn mazarine advertising, an insipnricam sum in eotnj^irisun with his faxsenr appro priation, but .t re['tcseiired a h-n;e part of rile capital he was able :*o raise at dun time.
Wnrkt'listsi i'ntvx
There were mam obsuu k:s ro he overcame: In meri. handisuip (he prodtin he me? with the rcsrsiuike of r!ie retail trade to an uncuh i\ ared market; he had ro devise some means of increasing die mm of sale without r aising the sedlinp cosf disprupttri f o u aiclv; die advertising apoeal had to be deitTfiuncd; die established man iuiruu; nade opposed him; and final success depended upon anrieipn'irm ac iairamly rhe public laste. Mavin?* t arc Iul]\ ar:.dv/e<! lliese ['Stddenis, he ser to word; lo solve [lam.
lie ipiickh* won rhe umfidctKc of
i
# \m-mu 1 r*%
oi-ri>mri* fur h *>h h . 1 In*
*1 x Imiw d Imh '. -m I u i iiiit" nv-
< .iili'x |*nmIik 'I - )in<| iinj>!< h m-h I* for I iM'ir
nw*. ih h O' i Mi iiu i,' ;i ||ii'il In ft'itiiiitit,-
iioui>.\Y N mu lit;it. i
his salesmen .in<l dtukrs with his Courage and earing fie spent large amounts <>! monct on adven ising, depending ahnosi solely upon ir to s l 'I his produce* and using his sales men primarily as sewin' men in help I he dealers in reiatlmg, At u ir : lime, in order to gee deaIces i< take on new m.irenals, he bought .ill the old son ks ami placed new ones on i heir shelves. Sut. h encouraging r;u firs ipiieklv over came dealers' sales resistance and in spired rheir roniidciuc.
To mrrease f lic, unir of sale v\ if hour raising the selling cost, he added new products in order to oiler a complete Ime. He purr hasetl Klrava Oram in )9?5 and Odn ro no and Gla/n in 1978. Today, the line consists of scores of items, a selected number of which arc offered in eomhinaf inn sets and pur chased rogclhcr. A typical cosmetics
\ 'i ,* i I !i -r v * 11 !. s n w h |in n I--
ii i- ? i> f i h v
Norl ham \\ ;ii r'u l lirfM>ra I h m.
line includes hue powder, heantv c ream, skin ronws .mJ. fresheners, lip sink, rouge, deodorant, eve cos merics and manicure preparations. Thus it K'oUiie asv and inexpensive lor a woman i o hey these prepara! irio and u m them in 1k ,j* home, who h was ihe pracnce that beauts specialists ar I list frowned upon.
The estahlKhcml manicurists were alanued at the thought that their bus mess would be destroyed. It was only after then' tiadc had auuullv improved hec.mse ol his eltecmc eduwuional sx cjrk l 'u:S their attitude changed and became more hieiully.
Mr. Warren ilid mu srv ro sell (anew diav11 >. IJ is ;uh en iwmems w eie almost wholly eihuationak with the product subordinated at all rimes, This was found to he necessary be cause his offering was new, ihere was
n* appreciable demand tor n and there were no major < ompet nom m r:te field, iaitex removed .uricic, Ian he based to jitvemsirg and sales appeal on the sound psychology of the idea that \v:dl-m,mk me J hundo add go. .u K m the attractiveness of one's personal ap I'L.sra nr. Sime then lie lias ap-plie:1, rlie same key iicinc in mewhandism scores of other' products.
1`i'OK 4h i[f a hi.-di ion
Wlnaher he ereured rhe f.wlnon of
Hired nails or merely Amwiy.i reel ;ht public taste, as he movies: Iv da inis, i> a not her question. But it j s significant cl'at for the past two dtcudes ahoui ninta v per cent of the ad\cn ssing of all manicure preparations lias beer done h' the Non [non Warren i urpo-'arinn,
and this has been a con:ribating fa, tor in sett ing tfie fashion.A brief review < ! \ v. Warreii s promotion technn.jjue is
iutcrest i ug When he sraried his extensive ad
yen ising t>f Hired polish itt Inf 7, lie
was appealing So a public that was wish ihe exception ol that class tin t
will ire an vi long inerdv Incense i- s new uninterested for the most [an ami ;\*sinvelv opposed tor rhe rest Hss problem ! hen was to ton vino f be
American woman that hnghHv col 0 ed nails are attract we and I tkew rse m gi u id taste.
In 197 S fie began to stress ihe l.islt iuii no:e. A year later a deep rose nan polish was introdmeJ and the ihimms copy featuring Anna lh\ low a ap peased win the statement, M v hands, sou, tnusr danse." kkci-.H v edi tors of mar.v prblicalioiw tbrauigh oiif the world were quoted.
Addir tonal shades a--p^a!c%: tapsdfi while Mr Warren i i his ad\c rrisirn lonishci.i the though* that tmred nails are not m gcnnl t.tsre, lad; page volor avh'ertisetnenss <n (' -,i.jJ-rd
1 h f/, A k'(j ALi'f.wg/rr, | r; r
A'; n, ! a'gc and 11
i .// - ;/.t {.>- }:/
fK;presemed 'i".cnnen of she upper
social strata and the wives oj red lege
| s of css; ns ro mm i nee r he Aitiertcan woman ilnsi the clue ami consewa11 v< were wearing Colored nails. Mmhands, too, gave rheir ap[i:cwal.
HOLIDAY NU Yf Hill, IW5
Capturing Christmas with "Cellophane"
A few netv lu'ists in gift wrapping far the mmim family
n v t: ui i. ,i. \ re h t: t.
Wn \ r would C'.brtsl m;h he \\ ii hole
CJiristJn.r; 1 revs, S.nuj i
hnll v, hells, carols and gibs -1 And
%\'har would gifts be without' gav
wtuppings, dazzling ribbons a id i be
urge io mnke rjc h new package more'
cm it ing than die hist**1
Out ol these
props" comes
much uf flu t xcl icintnf t>{ ( hrisi mas,
rhe glamour. rhe suspense, the row
And so again the imjurunf question
is, What's new in gtlr w tvppirud
Again this year C.eiiophane" cel
hiluse Ithii is |x;rhaps i he biggest
fui ror i! gift wrapping, h o i only
Kxa use ut :is irausparenrv, brilliant
I u s ic t and v i vid i ulnrs, hm alsi > hex .me
o- flu: itianv ewit mg new forms and
nuns ii h.is Liken.
"$ ,`r v.s tnl (.tinl.tiiiti **
IW ...-sample, k rectal erinLIng" is ;i smart, new touch L' fhe tratispaixnr diaw. h is a development' from c tin k !c t rail; one simple crushes die mueloivd slice? oj "('dlopluncd hruilv it? the b.md. 1t ss then opened and app ud over a while box and ihc el in t is us flost. A na v v IT.tc, shiny ribbon printed Sri white or silver Completes I he ere.i non
Perhaps t he j iio m i\ markable dec c! op?m nr of the rear is rhe use id nans parent drinking straws (j Inssipx lightly lied iim: sprats for package decora! ion c*r made min mutovo:i tonal { dirts! mo f fees.
A t otiple of new bows made with "( .ellophaiu:' are also rcxeiviitg imiei ancm ion : C )ne i ransparcur Inm- rcsem bfe^ die .s|-'rcad wings of a hmterdw It is made in a few minutes merely In folding a square sheet of ( cllopku ;c diagonally into quarter - ita h l k coixlinii |u|d,s and ? s im; |i in j h j .s o ton o i die package lapi.die iiu'crcwmg is t ho rrvsiai (an a rcauNgukiishcc!, aa or dion folded which is opened on i he package like a fan. Ihc appeal of lx>lh
these hints prohibit' lies in die drinnate i ombo'.o ion oi form, hr;l~ I ia nee and gossamer rr;. iiNparer-ix , to all id which color nuv he added.
hi i he same fashion that one would gather itiruri m atw'j.d, uuimn a re gamer-tig or shirring * ddioph.me'* and pin. mg ii l.oif on die gift p.wkagc1 he result is a senes of wasp shahs id 11: d' 1 : ha: wi'\c m yivc "oovcfHe !11 ' to (lu design.
.Smarr indeed is the trend toward iunspam-t gifi wrapping, right o\xr ihegd; rise If A goml esampdc is r )ulyuli r j w c ! oi eolorfid border design rolled mio ixiindrnal shape and w in p| x d ilnvil in an mu olowd sheet ol " ( ellophaued' woltoui bos or paper, and topped with a spr.iv ut (dassips or ,t nhhon pompon, d'he n'ans|'Mi\;nr 'kluve t w\ t ap" is poind,ir for so inaiiv gifts luwierv, liiuns, cookies, candies, pit's oi fc:h , ju gs o? all Linds, letither gooi-s, shirts, needs: us, hot lies, eosmeucs aiu.l so on. The skillful placemen?' of hrigh* njs ban usu.il-v eoiiuletcs such a package.
!\ thhon, as thi* (Ajvnrnn d gilr scrapper lias wheel \ed, is more riian a de\ le: to hold .. gib p;x kage ;oget her. Tin- r hhor mac "siial the elu uv'' i Imnigh i ts col os'dominant c or t hr, mgli the sire, shape and posit ton id the Iio\\ On the other hand, rrhbon nuv serve as a quiet border or Jo iorin a
* k>l gl I of If IH'S .
A m;\\ HOUKI.I I I OK A 111
Jii'd off I he |m ->. I hr
rditi<Mi
id" 'g*Y SrrlX'lH of < oil \\ III |i| lh^" iw
ail a ii 11 ir ii I i` manual anil e*.*tii}l-h"
`iiiiilr. 11 i^. pi in,l'd hi naI ural 'i i\ ill
colors ami may lie had far a I Ii rrr-
' 'iif Uiiitip >~.'iil to Ih-pai I imi I 1.
l>n Foul < d`l lophaiM- i him jii m .
1 in -., Fnijiire Si :i I e lluihllnji. Nioi
A oi-i, i li I \ .
'Hie new pnfrcnw in n hie ms ! i k lki|-'haj;t,`' are lor du tU'Ost j'.u ; g.ivy and. ni gj'Ciiier v.mci than lv(iire. Strath new is the "sifveru ru. r" oj segue nfdvtL kong dt. ic A ewe ix d Wiih 'A ,c! he dune,'' Je<r i-i i doted in re<k blue, :;reen, i e,!-wv and ,s ivr. And all colors in rhis rihrmn ha\e ;t faseina J mg e.pij'esi. ein c.
I Aeir Siuiiitm . fid
llie new coloivJ keen h i. eilukws r.ipe is anorlicr I'lai'fk'jl item i.m soiling and ikeorating y\ik k.wg h k i^ fact^-ncii down simp!; Iw presMug, ;a;J, m ease of a trust.ike. i.m oe reino-. <.\l V,';: Ju k i i J.rmage ro ? r-e wra p;'??;g. ,-\ s t'.u'frsi' mnnom ams or other apphifneil decorations can be nude in gedb, si I -eei" or mher coiwv Ih o !: i lu jn-
c\pL-n-jk c-J and the I; n w l\ i;nd
t Ik sc aids \alitab!e if Joiai; up- giKs.
1 here rs ulwar s somer Ii rng new n ' < ellophane. bin nvn so, i he old law antes get stroimer everv '.ear . . . rfu* plain while boy wrapyed in L.w
.eilophane" nerd tied with a ira?.*. parent rex! ribbon . . . rlie ivd svr'.rp wn I: daik Hue iu' hi k k ribbon . the prams! ir.invpjrewr >nevt with tai dear trails patent sib. cr edge oi" ; o. h-l.u.'k wraj- wirlt sd-ei ribbon.
All gill-wrapping s u p p -k o iru-Je i
flu: { clhiphane h**md oi .-.efhik-'.i
f hn are
nlcmdicd ir tfte rijak
st !)I\ Willi i he red
bilw Li lx;
showing tl'.edii Pom trade tiurk. I !a;
jiroducts piienttoiual here .tie Ar s. L
at leadiug deisinnvae naro-, also ,o
"I !\r and- I en (. l iu slote>. uanon
eng gifi and art slow-.
'Ihc illusiratFOji * -i : the oppose e page shows a fesv ol ! Ik j ! !?\n j js r elfixf> bur t.tti he easiir oi-.r.imed I I io s.:,j;gisj 11 k ; e ni mu iui i'-es'K;lies In!' i.l-l x oration m nos. A loons a;u smart color mmhm.moiis.
Til K kj.Ti r 'Ptmi m a i; \ 7. i x i.;
Fine Finishes Make Fine Fabrics - - Uriofly rvnmin^ ihv <icvrlapmvi\t
of fi < fftfun -m van-mohair Jaltrir fiun has tha npprurunra of jin'* uao!
r v o k mi t;, it i< i i \ 11: ii , ,i ii.
'Flu- l C S. i-mixiuii"* i
X
>.
iViii mIi'ih i-, ft hodr l-Lind. hv|-i- (
-|tk| fi
^\i>h - i in' a ih Mim'oistl iiiiniitN:
iih* %.
o t h in u i is so perfect that it minimi:
basic materials such as i.otnm, silk
N he improved is a fact \ bar Iras
and wool for I lie weaver's u>e.
a 1 wavs furnished a .stimulus inward Today, [ext ties represent one of i he
ihe creation id better things. it T.s world's rmiai impirum indusirics,
been i he; iris pi fa ii 4 ui for some ttf rhe from whu 1' thousands of men .md
world`s y re a* c m discoveries and mven
women obtain their livelihood, while
riots in all f redds d science and engi
iiinumcra LIc; m hers ;rx: on! j ret 11 \
neerin''. We shall attempt here only drprmlrnr upon ft flvesndis, chemicals
io point uui what an important part and textiles are closely allied, and
man's will and ingenuity io improve r Ii ere is a very definite imereepeoileNte
tilings have placed in connect'ion with between them.
rhe great text lie industry, and how
Less than a ctniury ago. the t ml v
some most remarkable developments ithc_is avallable fr:r textile purposes
.have followed.
were dr her of animal or vegetable
The reaT/.mnn that wearing apparel
origin. They were made into various
was a vital human neu,:ssirv brought t} pcs of m a ten a I for wear mg apparel
about the esiuhl idmient of wxnie aae seemed to fulfil! ex is tiny req uire
plants throughout thccivili/ed world, and from i 1j .it time progress in this
menss. Hie art ol weaving, processing, dveiny am! printing liar even then
specialized held has been rapid. Hi in ;rt.iined a high degree of periection.
is, oi course, due to several factors, (iiittons, wools and silks were being
noruhl v the grow t li in population spun and woven into both intricate
cre;Haig an increase* in demand, and aid beautiful patterns, exquisitely
personal vanity with its mam to wear i olored wi`h sviisherte or enal Jar
something deferent as often as the dees, far escccding ilie natural ones
purse would permit.
in ease of application, color ami
Nature, too, did her share in help
jwmiaric'H. v.
ir.g the irkfusrrr along hv her seasonal
[kit improvements were ennsfantiv
changes, making rhe prodm f ion of being made in jmimipM, mi ing processes.
vunous-wcighr fabrics a requisite for Many changes had occurred since rhe
human comfort. She also furnished the d.tvs when old spinning wheels deftly
vo ;vc i fie s u 'v m eahh- In 'inespnn. bnentors and engineers hnniuhi lorih r heir marvel* nidi eliK ieiU text de iiualiincs to do t lie same work a id also paved The way for more varied eonsmicuonx. With the introduction of r,n on tarns, ir was possible to produce still more novel and di.suncnw fal>ne weaves, (..onscene; tfv, .h'ess labrn s xcturu: more umipleN, new hbei` rombinat ions were auempied resuTtng in the pfodu< iion of imihidrher hihrits. T1k .*s c were totally diftercni from flieir protot \*pes i n i oust ruer inn and physical proper! ies5 and in tlieir pmducrion new recimical problems arose. Time* honored roc Ls>ing formulae Could nor he used . ( )nl\ hx imensj vv ivsearch \sork iouId one leant how to produce finished fabrics pnssesMiig t he neccssar\ ijiiahfus of stvie, color, wear ability and beauty.
The U. S. I inishing Toinpam', with Iteadquartca's ar Proviileiue, Rlmdc Island, is *>nc of our leading American textile organizations which lias a long record of sun ess in its field, because rhe itianayeinem lias always kept abreast o' rhe times and alert in planning for the future. In order to help solve the various pmhlcnix menr toned, some time ago a new hd't ics development department was organ ized, ihe pur|x)se of wliidi was to assist converters with new cams true toms, b was manned by a stall of technicians whose; training and rxpi: rc.-me rspei. ia-lv fun.-e them to <aipc with i he intricacies oi namd.u s urttig, c doring and finishing. 1 heir cflnrn, have resulted in the prodtii ion of fashiunb latest and most unadtamalile fahrit's, whic h are eomposrd (d natural
and man made fibers skillfully Mended
h
ifiu.1 II t V M \1 m:K. Ip:tr.
;iiiiE d ved I he f;u ( is, mum of rhe novel rv hib' us von have re* cm !v seen \V()`i! <if usctl were origi na! I s dwell jped hv ex pens in the lahorasc>rv of tbc I1. S- I*iiii>tiiCompum.
To give you stam: idea of the .iiifiami ol miniife application ami careful research required in she ereariiai c ' flew textile, suppose we trace the evolution nl one otnsrimdim.1, and cur tenth suci csslel fabric bknd. The uk\ for u uni'M'aad in die tnmJ ol one ol rhese mem Hr knew sin: material would have lo Ik .1 to it t. las'. hv somerhim*mrirelvdillerenr, possessing side appeal and color i harm, And is intis! uni he too tx|X"nsivc.
Theha.siefiber at hhsd ispnsal was co>* ton, to he trunslonned imo die likeness of a dins iiH. {i\ c wool i vpt Iahrie. I kslng roll on alone, his first elfisrrs were fruit less; some* tlimg \\ as larking Ik* f rietl fo iniprme ?t " through dvcing and va mats finishing op erarions, hut ii still looked like cotton. Meanwhile, a new tie vdopmtnr name to light in rhe raven industry; du Pour introduced die varn known as spun rayon, winch possessed a fine "lofty" fed and in appearance resembled .w ik i! Furthermore, it was exceeding!v soft and would wash well, As all of these prupenics sect net favorable lo the leduheian, lie pro cured some of this mvon, blended ir* with eofton ami added a small percentage of mohair m impart a hairv api'iniranee to his experimental lahritn The result was definitely bet ter, birr many combinations were fried before arriving at die correct proportion of cadi liber. Hvemu.illv, he bnilr si fabric that met his original specification.
(ailor was the nest hip problem. The rechnii|iic: nf applying color to segctahle, animal ami ol her fibers is a nioxf involved and highly scientific art There are, as you nuv know, numerous classes of dves, each pos sessing its own individual characier* isiits and limitations. Some aresuitahle
for Use on one fiber: cullers, on wvetak
\ senes of e\ pen me ms was made i o dewninne a ha h won-J be die moot ad a?iij?;cous or? tins new rmdn-jiber fabric man the snmdpnrnc of jp;du a non, ppCJOUK i .Ilk! IOx!.!f>u' fond or dmn'oviny ireluena-s h wax caw ro obtain single shades, bui when it eaiiu to wwnng ammunition euecis Up-,ill a solid ground., dial w .k another stun . I he material had to be printed. 1 ' no meo.s an caw ook, and per . ,-eularl v so eo wnodv or hoi rw fahrn s I He problem v. as iin.dh solved bv i 'iiii1, selected vai dvrsnihy wind ma .dl du* ro.|iitrc maits ,mJ gme the
best results. . \ nd files .diould. ha a use the: vat dves, as a class, arc the finest if no etienm .u science lias so far been able to piodiH.y, N`oi Mids did thkv work we!!, but rlu-s a inn *a h h stood all fas mess tests 'a hen pruned on ? his triple-liber blend. The next important operation o what is known as finishing. I Ir - okra : ol t his pan css is ro imparr ,n? ,o r uu tiu appearance and hue "handle'" ns the thuh, and oi'ilirrunh wmspnws seven dtJkrcm treat mems. Howcx ct, in r his insicinec, numerous metfsoils were tried out am! finalfv a process 'svas evohed that pave die fabric blend an of rhe be.no ifuf vjnafitics, with the aopearancc and feed of a (me wm>!. I ini>h iny rei|uires ihc use- ol difierenf c Item not Is coupled vs-1 r h re pea red wash trip and heat trc..umeins, and not all t!ves asr able to wiihsoirid rhe rrpors of these operations, h is a yratifs-iny f act ' hat through the use o\ vm dyes none ol i he shades fa dec' or were u? anv u-.n* inipai-ed The Iahrie, now com pie red am! |yrfeci. \s as .subrnnol :n the .\na:ri?ex Division of (iohn I LdlAlarx F<m-panv, one tU >mr naiion's leading coftve;Tcrs, kr* iiierdiandkitp:. bales pcssibihlics %n she maieriai were al once apparent; if looked hkr wool, felr like waiol, sewed, tin ard tk-jped
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V<n.. \ M\ IIo iiiu n Ni MiiiiK. MW:> No. 12
Progress
Is whm sth iic one Isis termed maids inn ruche aliuJ immensities, researx h ,j iid Jc\ dor-men i aeiivibcs ,tre pu-exuding .if a rapid [ca .uni inn a. extensh dv ilun ecu- be I ore. I hanks ro sciunfists and in', ciirors wavs !l :\c been untmi mi explore and st ihiy inriiiuicfv the canh and its cn\clopin?.: atmosphere.
The me iii i hetnicuf refrigerants n- w cn,rides gold mmci's io work mu era! Thousands <*1 leer underground ami a! new lm\ levels.
If see fits onh a shore time ago r liar D. . \V d Si am fkxhe s voice came lu us in mi rlu: famous hat li vsohert: in which lie was xtndviug marine hie near! v a flail mile under Hit : .sea,
Jnsr ,i few weed,?, ago l a pt am:-. Orville A Andersm and A Ibcrt W Se`.ens dcM.rdud m wx rbr i'adiu how ir See Is fo he suspended in a balloon wljj le dduate iiiM rumen is w ere res i -rdj n ci !.k n ahonr ! fie si r:uos"hc::v near In fourteen miles .how rlie tenb.
And astronomers are preparing Tl> look into v.ot re,ifiiis o| ihe m;iver-.c moer hebnv seen w In.iiinn eves. I urger Selesi t ipc.s, more p-iH'.e-'f n \ lenses are expected in disclose (. cis ahni;l. a larger world i ban was known .i. genumiion. ago.
Iip research lahrarunes, mo, sea ciinsrs are studying rim- i limps
inorganic and organic substances
iiialcr fngh-power microscopes and
dcvelopmy (in.is as a hams f*>r mean\c
work. (Jjciiusts are building from
element a! smrci u:\o a n unci v nj com
merce! piudwu
matenuls heuvr
lined for man's use ? ban those uf
X.iHire'sown mal:ing.aiu.i i lu: mij-vove-
ipenr {:]' nj rural i'l'nducts ct^iuinnes fu
ei:l 'age Hie alJenNoiis o| 1 eseat eh
Workers in man}' fields.
Some of 11> esc .icli tevemeurs have been \ isualjved sea on11v if flic l.xpaisi i ion i.A ( Iiesuic al fnduMncs in N,c n v di u'T (as v. I here sfiow r aic held eseiy f.wo years. In IWi more lhaii 40pd()U p-eople viewed i Ik : exraisne enliihiis whit h in. hided a edet ud gmc|' of eheimcal p.rt h [u < rs rcfenxd m as ` '( h i I tb'en ul j he IX:|Tess:on." This A'ciir i\ v,i r erosvd;; had i he- i h rill al seeing iiiiulikt ilUriesMSc etiUet'Uoi'i Si \ led I he ''(-I'iilchen of Rec n\ c:rv,"' iiidudiiyp a nmnber of im.u v dn Poof pmdis is [ ]-.il have fx-en developed during f he pas? run \ ears. S, me of i luu: marer a Is are desr iried for inv in sudiissrla f plants w Imre i hc.\ wall lose i Inar iJenusi hi n minfat *nnng j'ru c n h 'v The fiamre 0 mheru jTCMij'ps:ses ili.-n Hiev will sciu-e nj m. ire dmu I and ohscrruble \\iii-N aih1 we fiepe y o u I'uree h.,%! ,m II 'p.s- n> see shem.
Natioaaf exjHj.siiitms ul this kind 1 urn is h t oni i immgrvidruc r dial cdirm iial research \vorkers are gaining more a ltd nia-t: knowledge and ilia! I her are apphang ir i.sdull'v io sjAeed Hie wheels of progress. Indnsrrv needs ike siim.i;arion of wdl-direcied work in t'rcaniig anil oe\doping 'dn'iler r k mgs lor he! rer h einti s hri nigfi one to is-rv." IntliiMikg like 'r onrlp muss l>e served, bt lem.e puincs die wav So U carer ser\*ice in a insucc.r held.
An ()missioi
|lil)'rn.,RA!!:, used fo I 11 i IS i 1at r c I he *orr. fTck Dam" amde in i lie
( k lolxr n um he!' w ere su| pHe-J t li rough she cuurresv of 1.1! ml I hoio Sesvn.e* (iJ. ss't i\v, Monf.hu We wi.di Jo uule i f;e i k r h r h n ur.r_h UM'lu.-i c:j k e, f hc Hsnaltredis I Hie die1 nor ainunir.
TIi^ Insert
o>n i: of Hie high epois of she I'd (eeiiih Katsniul <dicinie.il Kxp;' sicion of C.henmnl IiKlcsnies, field reeemlv m New h'ork Wirv, \v,ta ifu: formal presenrarion of rIn: lhV> award lor dieii-kul eiygmeeriiui adiicvemait to the Organic. C.heimwrs Departm.eiir of b.. L du Puns dt: Nei in airs X t.nivipany, hr.,
<5* iWi'iitllitrvjn-iS l sponsor tif rhis awasal, lias gj-.u iouefv
perminvcl us ru rc|U`im Us own insen
frnnirmg an dhimiuai inp, urnelr jw Sid new- L). Kirkpairick, edirur of tlur publication, fn it he reviews some of Hie 11 is Pom c x h im ihur ii >ns iltar the ( omul; Mec tsf Awaivl a J fudged m he: of t>iiistanding merit, among them the
hVHfhene rubber whn.h is sold mulct
the nude-murk 'Du Prenc," syvi i fun ic camphor and ; urious ul her organic clicrnmal |nutfuti.s. VVe c tuninend rlns a''tJile in vmi for caretnS re.idieg.
rin* (!m-ri' i>ii4hirik
'^iiioai m.y s mm- eiu h rear vm miniges
C..a ilictu.sinm ol ipft vingwvfuch is t he reason we have c In >scu 111 uuroducc Hus llolsd.iV Nutnlxi* wnh a toforlaf Mihfea ke\ed at leasr h\ implication to 1 fmr rheme.
Our inicrpt'enn ion ui the bat kp'mmtd c'Vcms preceding the arrival of die c aniei'anuoi is diu! the Hide M iss wrote t n Sam a ( dans ask ing him ro hang her lots of nice r lungs am! "irnsi ol dl a dog n jvalhg milv live' uiied'
(.hi'ist mas mi u ning, wir it r -nglim* defigfn, she examined the cun tears of a va II-filled stock ing, and all the gilrs uiiiler the tree downstairs, bin die (limax a : tne tfier ht'eakdasr when Dadd v vw.au o\vr ro a neighbor's house in response io a telephone cal), and c.uiic hack earn net in his a"ms aunt her present her dug. Was she plca.seev I fie on cure ie:Is die aorv.
I fie re product ion will perhaps hrmg h-.u k a iIo c h ! of happx rec ullo.'ituiic :d a - nir own N'otnlr. hr piesc;iiimg il. we are extending hen wishes m von all for a Menu < hrisi mas and a lbpp\g Prosperous Nkov 'i ear.
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RESEARCI.I
lOWJ-.R i/I ElrJil l iJJ.NAJ l/.iXC IlNt'd'A f'KOtil E t U>A 0| ist'lMd..'.!.
CH1EVEMENT as the result of group effort on the part, of a corporate or ganization is (lie.basis for this story, it is a remarkable record of coop
eration and teamwork in a great program of in dustrial development that affects the lives and work of millions. o Americans, In short, it is the creation in tliis country of a vital industry that supplies essential organic chemicals on winch nearly every other industry of the world is becoming increasingly dependent* "Better things, for better living, through chemistry"is something more than a catchy slogan of E, i* tin Pont tie Nemours k Co. it is a business creed, that has molded and guided, the work of thousands of chemists, engineers and industrialists........................................................
To assign major credit for the duPom achieve ment to any individual or groups within the entire organ ifat ton would be patently unfair. Each and all--research, engineering* production, sales, manTM agement. and administration - have contributed. But because chemical engineering and chemical engineers have participated so broadly and effec tively throughout all of the affairs of die Organic Chemicals Department of the duPortt company, it; is appropriate that this article should be concerned primarily with that contribution. It is one that stirs the imagination and pride of the entire chem ical engineering profession.
In ihe opinion of flu* distinguished cmmuiilec ol award, the oiiiscmdmg rhcniiail engineering
nrhirvcmriil to rcracii fmiiion during 1 lie- past two
years has been die .successful industrial develop ment ol" the symbol k rubber, DuPicne, of synthetic
ramphoi and of ceiiam ol her important organic
chemicals and dyes!nils. Hack of these more re-
i e f11 and specific accomplishments lies die major
m hievcHictu ol the past two decades in building
a great organic tJienik.als industry. The import-
anre of that development from die standpoint of national security,, economic: independence, and the public welfare'iiecclrii repetition to "the' readers ' of these pages. But let us here consider these ventures from the practical points of view of the chemical engineer and business man. Unless in dustrial development; can be organized artel carried on at a profit that will assure an eventual return to those who have furnished the capital to make such ventures possible, nothing of lasting value can be achieved. The development of DuPrene is a case in point.
Research on synthetic rubber was started in theO Organic Chemical Department of the duPont( company about ten years ago, because the duPont ( management had faith in the ability of its diem- / isos to produce a synthetic rubber that would be at least equal to the natural product, if given suf ficient time and the necessary financial support. This faith they held in spite of the fact that years of intensive research by many of the world's most distinguished chemists had so. far failed to show tbit the chemical laboratory could equal Nature as a rubber producer.
Acetylene seemed to be the most desirable raw material because of its reactivity and its potential availability in unlimited quantities. The first step appeared to be to cause two molecules of acetylene to react so as to produce an unsaturated com pound having four carbon atoms in a straight chain, ' This was accomplished but the process proved to be a difficult one and the yields were disappointingly low* At this point die tin Pont chemists learned of the work of FatherJ< A. Nieuwiand of the University of Notre 'Dame, who had found a catalyst consisting essentially of a satur-
by. SIDNEY I). KIRKPATRICK
OMTOR* hemJm.l i Melmlhfrgkiti Mugif^eriug
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- AENGINEERING;/nACi HIEVES
a led sol ut ion of cuprous tMorkle ami ammonium
chloride ami waier, with which it was jxwsible to
polymerize acetylene to ctlvirtylicetytaie, an uh-
siuuraieti compound faring w* carton atoms in
a itrilgliiE'diaiii,
.....................
ii was found that the partial polymerization of
ilm hydrocarbon produced a synthetic drying oil.
"SJM).'* which* when applied on wood, metals or
"concrete. quickly harden* to - produce..a surlier
lilm that is highly resistant m practically all chem
icals anil solvents, Many uses farhave
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"interest 10' the' chemical engineer" and" IHuitrialiii*' Ordinarily the process would tmm next been tried out in siftal1-scale or semi-works equipment, before finally expanding it to plant scale operation, How ever, these "acetylene "'reactions required "the "hand ling i>f gaseous raw materially of relativdy large volume per unit erf weight, which made it necessary to install large-sized equipment in otdtt m pi odnee even experttticntal quiuititles#
In the operation of the catalytic process for converting acetylene to inonovinylacetyienc, it is
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.iiectiiiry'iliir ilic"litifr product toe" removed from tile catalyst as min as it is formed^ otherwise, the reaction will continue with the production of divinylacetylene. Accordingly, the gas. is rapidly swept.through itoe'xatalysirand/through coocleii'sat ion mil fractional distillation, the monavinylacetylcne is separated Irani the uncoilverted acet ylene and from the divirtylicet ylene .and other
.byproducts whidi-are "formed "in" eubstaiuial-quantitles, even under the most favorable operating conditions This .separation requires ..cooling the gas stream to about 70 degree* below reru Ceiiti-
grade,.which..necessitated..lb# ...design.of ...a..refrig* eration system for which there was no precedent. Again,, it was ...apparent that conclusive data for equipment design could only be obtained from an
..installation. approximat ing... large-scal.e...|ii'nd iictlon In die conversion of nionovinylacetylene to chlo-
roprene similar conditions were encountered, be cause chloroprene, which is formed by the ad....(lit ion..oi:.hpkofpat..chloride..ip.. jiioioy.inyjaccty-.
reacts readily with a second mol of HC1 to
farm dlchtorobuieie. "So 'again" it.was necessary to sweep the gases rapidly through the catalyst. and promptly separate tile reaction products. Moreover, chloroprene. begins .to polymerize as soon-as ""it -is formed* The'"polymer" Uiat-accunm* Mm in the processing equipment arid' pipe lines not only represents a loss of yield but makes it necessary to design the equipment .so that. the -polymer-can be removed and destroyed;'"
Facing these tacts during the depressing days oi 1951, a -less courageous management might have hesirated m plunge almost directly .into such a Jarge-scale-operation..Vet.,good^dremical... engineer-* ing judgment dictated that course and the plicit
plant was eiecteci* in. tnu nisi tintt yeais it ims
served in purpose extremely well. It lias been the .scene.l.af .'...almost.oiB,n.Leliiiige..in.design... anti construction m many prosing problems have had to be solved through chemical research and chem ical engineering development. The commercial ...production... of...j.ptji.etic.rubber.. fro,,,.. acetylene would never have been possible if these problems had. not been met anti solved on the .spot. L wise, it is a tribute to modern chemical enginesini. tliiiit j.Ws.production.woujU have; been impos sible had it not been tor ,lie comparatively recent development of new corrosion-resistant alloys anti superior glass-lined equipment. : This Iargc*Kale pilot plant served -another-uttcItil.purpose..in..that..It*.output..over..i.ilifii-yiaf" period of almost a half million pounds of PuPrene las'"provided rubber manufacture!*' witlTiulfidenl material to permit them ter carry o. large-scale experimentation in its many interesting uses. A* a matter of fact, a number of important onnnwrtill applications were won 6,unci and their grow ing requirements for BuPrene very soon overtaxed the capacity of the original plant. Accordingly, the decision was tnatlc in ipj.i to build a new
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IS HOW
tilt; .tt iht i .{u- <f
approximately 1,000,000 pounds :
per year of synthetic rubber,
:
The value of this outstanding j
achievement can best be mean- j
ured..by..comparing" the..proper-........ j...
ties of DuPrenc with those of i
natural rubber. Of .all the dif- i..
Jeremies between DuPrene and I
natural rubber, the one that is I
most striking to the layman Is j
its greatly Improved resistance to I...
the deteriorating tilect .of-crude............
oil* refined petroleum products, I
...coal-tar.solvents*...anim.al...a.nd....veg-....... j..I........ j...j......
eutble oils and the other oily ma- M: ;;
terials which cause natural rob* j..I.......... .......
her to swell and disintegrate. As j I M
"M result of its oil'resistance, the' ' I.I....... !...I......
...new':.product..Iras.found..Impor*....... .1..i........ ;...1......
tarn applications in the inanu*
. factt*ii ..of .gaitetip ..pidy ip, valve......
diaphragms, pump pistons and
sealing rings. For' the same rea- " " ' '
ions it h used ai the lining of hose for conveying
all types of-oils and solvents used in the industries.
.... Although. ...the. .oil ..resistance.. of. DuPrene may ...he.
its most striking property from a layman's point
ol view, the fact that it withstands heat better
lhan natural rubber appears to be of greater com
mercial importance. Because of this properly, it Is
used in power transmission belts, steam packing,,
spinning discs for glass blowing, and many-other
articles which require a.tough, resilient rubbery
material that is - ten afectetl by heat and it in*
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h-umf 11 or SOI m KUim-K RF.Qtusii* t h i-. UArnnim..
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ir EEilAiriVELV iLAMj e t o l iime ! f e u udiT pilwmieifr
flamiimbie than Is the case with the natural product, or develop.. ..cricks when . exposed 10 sunlight or
and alkalis makes it useful in the cunstrucUun of chemical equipment and lor the manufacture of glows ..iitl iifiroils.to.prc workmen-..who iiiiisi handle chemicals that are destructive 10 rubber anti
to the human skin. Many other applications could be cited but these are more than stdlkiem 10 prove the point, namely, that if research and chemical engineering development can create a new and mperinr material, i ft ere is a ptelerent iai market waiting lor ii, even at a higher price,
SYNTHETIC CAMPHOR FROM TUkiTNTINi;
Behind synthetic camphor is an even wore in* teresiing story of years of research and develop* merit, finally culminating in successful large-scale production I mm American uupeniine. Few in dustrial fields have proved more attractive for oiganic chemical research. Raw material has al ways been available in abundante. The largest market in the world ior diet finished prodisct is within our borders. The only soiuct: of supply ol the natural product is the island ol Formosa. It is tint sin prising, duaelnre, dun therm should have been a numbei of attempts to >ynthesi/e camphor in this country. The surprise h shat it lias not hixm chine successfully prior to the dul'ont addevemem.
As much as .`Ihpooo.ooo had probably been spent
by var ious Anita kau companies in researc h and
large scale development on synthetic camphor
prior to the building of the piesent plant. Euro
pean processes have been tried out in this coun
try, hut c v j ilima success, presumably betau.se lhey
evert: dependent upon a large amount of labor
and manna! control. Jlie fundamental chemistrv
of synthetic camphor from pinene had been fairly
well winked mil over she past three decades, hut
again the problem lay in it mishit mg laboratory
pnxesses into uiamiiac luring methods adapted
to American conditions.
In H)itt and itjiio, at a lime when the prior ol
natural camphor had risen from .jo cents to
a
pomul, the duFont tompany was cm on?aged to en
ter the mmiithu I uro id a syndic!it ptoihit i. A plant
was huilI at the Deepwater (N. j.) dye works to ap
ply a protess not greatly dillemn horn that used
tot I ay. As first woiketl out, that protess had some
si inn comings both in the high tost of operation
and the inipiue ouality of finished prodm Is. These
might well have been user come, however, Imt the
pi he of imported natural camphoi tell from Sm-jh
a pound in 11*20 to $*rr,y in uji! i so that the im
mediate mamdari m irg eltm t was abandoned, Bui
in iigft, with (lie aujiiisiliou of the diemical in
teiesis ol the Newport (Company, fame an oppor*
i unity to reappraise the sit mil ion bet ause the
chemists and < hemic d engineers of that group
had worked out an improved process that prone
tsed much greater uonmny of opera!ion and at
the same time gave a prodnu of excellent purity.
So in 195a, again in the trough of the depression,
and in spite of the fact that by this dine the price
of crude camphor had been reduced to $0,985, it
was decided to go ahead with the construction of
11 large new plant at Deepwater, N.J. When coni"
plcied, and in successful operation early in 11134*
this new plant had ait annual capacity of
1 ,500,000 pounds,
American synthetic'camphor is'a highly"refined
product, definitely superior to the synthetic; mate
rial imported from abroad. The extent to which
it lias been accepted by American industry and
ii replacing the natural camphor in the 'manu
facture of pyroxylin plastics, films, and safety glass,
is now 1 matter of official record in Washington.
. DYESTUFFS ... PARENT INDUSTRY. .
Although I>uPrene and synthetic camphor welt serve lo dramatize the recent achievements of this resourceful and productive group, they are but typical of what..lias-been accomplished by the Organic Chemicals Department during the past twenty years. They are In a seine the natural re sults of the building up of a vast fund of knowledge and experience in the solving of .complicated, chemical and chemical engineering problems* To day this is probably the greatest asset of the in dustry a pel the one that holds most promise for the future It ...is .the..common bond .that., tics ....to-, gethcr such apparently unrelated activities ai the manufacture ctf tetraethyl lead and dyestuffs, flu orine derivatives for refrigerants and anti-oxidants for rubber, gum inhibitors for gasoline and 01-
TWO STEPS 1M THE FINAL STAC ES OF WASH INC ANII MILLING SYNTHETIC RUBBER AMU SHOWN DIRECTLY A HOVE
NOWHERE WAS THERE A FR*> 4EUENT .ON WHICH TO RASE THE DESIGN OF THIS HUGE REFRIGERATING UNIT THAT MUST DELIVER HUME AT A SERIES OF TEMPERATURES RANGING FROM Tf, TO ft* PECRIES BELOW O CENTIGRADE
Iorraniiccl.in..imH, i!h Kiiw.ih Chemicals. in<fl organized in 1950 and the Eastern Alcohol r.nmpany vliicli was merged intrs the department
to trace the history of'I he hinidredsot cheitiieai products that lave come from this department cm'ring the past two decades ii obviously impos* >ahi.e hare, Byeitufl have grown in greatest pnol-TTsion-but.die 'pattern in that growth-is -now-be coming more and more appareiiL There have been mnirovenienti in quality and fastness of color m 1 In* tteiiiancl lias come lor better mettads of tcittile *trttsitings.From a-chemical engineering viewpoint^ l i i significant that in the past 15 yean the aver* ago sales price of dyestuffs of domestic production has gradually tied*nee! from over Si a pound in o.Muo---to--aJevei-oC..almut..45...cents..in.1935................
Ami-oxidants and accelerators for rubber, gum . i uhibitors, stabiliiers, amt. oihsol.ii.bk dyes .for peU roLcuin, solvents for Lacquers and plastics, plastl(i/ers*'newer..text!lc...chemjalsA...wcttingrout ..agents, an<l the newer "soapless cleiergenn1' (long-chaln alkyl sulphates) --ill these and many more mate rials are part of the daily production of the Orii'S'i rue.. Clieiiicals..Departiieit.of..E....L duPpnt.;.de.
Nemours i Co'. It may be truthfully said that no other industry con tributes such a variety of essential ........... products chat enter into the dally; "i 7* : .........life "iitici"work "of" the' entire'hation*"
.. . , , HICHI.Y msimm sYi\h
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is \ i! i i a fi [u lost', m! i> Ji'h "'i me. < 11 *; Ui'ot ohi' *i
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nth in-jvirtTTif t m M tin*
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( ii Vi j i a} i ?t f'l it
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i ' Jt j i j 1'.ft
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ill-- <ili]'`>l!i
! I s ( iiim" wii'i c I: 11 i; :..i S ?<> U>i' ( t)
ill-- l )f{>\i i l 11}" 11 IW i O t i/W intrif-.i'. ! I li!'1 I'i.-mi Si ]||( 'iil5 (.nil!-
itota i*a % n i M milt, m:ir>
That House at Wanainalier S It is of prv~fabr'unit'd amstrmiian tmd is JuitY
t'tffiipp<>tL finished and famished dntm to ike last detail, iuchtdiuii a hemitifnl set *if " l*vrafin haudnir net t`ss*>ries
ii v M \ \ iiost.lt \ i. i.
Tm: l -hied Stares fnan hex on iu i'cricr rimes ard a higher siumko'd of !iv my, rh. ths to new u r \ hunie.d .mil imlus l rial devHopme ns. A ye: a r-i non or mo i the auft miohdc ushered in a new mu in nunspot ;amm. KaJio, airplanes aiiJ other inventions h d lowed, and now new futilities lor holm; buildiny seem destined lu si.in a new forward sure--.
fI Iit: pre fabric,Hed steel-h aims] Moiohonic has ddmiieh irrind. You r.m hue one wish all modern improveliumis installed, 1 he mnimku'tiirer w j II deliver I he lunrnnls on v .j u i' Its!, will s.i perv me s heir assembl \ and the tusulkiifon of the tisoM up in dale equipment, .nid in two ur rhnv weeks' lime will turn over M vmi a complete v Unwind home re.dv for occupancc wifhewn h h h ! in ! lie rdriyenuor.
()m. of i hesc h h kk:rn flumes, ocnindiillv fn-ished and furnished, ins Keen on e>d11h[i a* |n111: \\ attain.iker's Store in New York (..itv since rarfv last sprirpe. when Arcsnicur Roosevelt A mot her dedicated h 'do rhe women ol Amer ka,`* .md Ih 'Iped ro remove the "(Yllophane" cellulose film wish winch i ho house was covered (or* lion ccrcmonv. Im idem all v, l he name Molohome ts derived from i he "j ih iio-umi or meeh.tneal tore that u h iI.u ms all t he plumhmy. hear tny, air email: ?or:n;.' a i:J of Iirr sen ice equipment, d'he house is built around this core.
I' veryhndv re.ili/.es tlsal flu- I'rhis no! v lev. prke oj i he modern automobile has been achieved largely tlmnpyh mass prianluef ion methods, A met n an Houses, Inc., 11 i e h is aHflialed with ihc (Acncral libfrud ompiinv, has a Ireadv jrutie jar m detunnsti uie Ann prr fuhriwiMnn of koines by similar mer hods will result m increased pr< uluuion econ omies ami better values lor the new Inmc owner's %loH.uv
If rhe M* itaduime is new in construcriim, ilie New York exhibit is no less so m the character and quality of appointmerits that muse il so attractive to visjtors, bd.eti in the detail of boudoir ao esvnnrs, the set o- "IHraltn on the dressing tilde in she mas-er bedroom was selected because
Wm V-
of d> imuk rn dey.yn ,tiul spet ial ud.ipi uhi 111 v to dec we ;; i a.:
I low aid KwU hia in. toll ii* e>. per;, a cp I led dm .-.ns.*, pro-., :
pies in his ^iviHiu'v ork on `'Pcrahui ' sets :kj.ic ri-ie Joioar'
of die Motolnutie Joli'iv-. ed :n their cdaiaiinc fk'Mee'U)
m c ;k h ^.,isc uai.s tile sr.ua n u; [Hvet. M: . kt-fideon te>t
made a snidy ot mdadv s , olor preterm,es u?:d ibe trei.-d
ol colms tn the Tiioderr mdmr 1 he i wiiti ? K turns
assembled, he created t love ne'o p.ii h 'o s in 'Tv ruin:'*
'.( -V.'. V.,
'
.THK cj hi cJuni M a <; a 7 i > i :
Improved Wood Preservation ...
The /tsi* of (ftussrlll C.hromated /me Chloride effectively stops the attacks of rot-proilitcine [until and termites
liv K. 11 . If I L M % N
ti* tkflii.rrV r^'xidi'iicM al mur if til*- lj. S. Wltljr l*ul k I ;il,rw form,
noil :iM %<* O riici iir;il u 'iic k I
in if It:**, **'** I ri'Ulct) with xim-
iitr icliein.
\ nisi in s ii'n isl* f he henciits avcrer-ned to .Temknl wood I. preservai nm js jnt, nnplcic wit h< nrr a<. ,< iiowledgmeur m i he rail roads ,nu! in the l -. S. Fores; Pn uht is 1 jdmrat oi v fur the impetus given i his resourceful iudusi n . Fnrcxighr imi'dle.l hv safely and economic no. ess It \ ia used them Co recognize ihe need and t.rilky of w c mk I preservation decades ago and pjiienHv and ob pc ran ve I v to lend their efforts inward ns cam? iimcd improvement.
Wnod js asu.ill v accepted as an article of commerce available in perpe? ui i \....an assumpt ion nor literally true. Despire rhe practice ui preset vnt ion and reforestation, our national t i mher rexjuircrmni; s are already in excess of repl.u runrnt sJ meanwhile c x r s j i n <; f < o c m s of die natural lv dirndiic \ irgiri species arc rapidly hemming dcpieied, and second-growth or suhsiii utc material is cmmat lung in ins field- Srarisiics show that I he preseni widespread use of prtserv ames hv the rail mads and uiiinies has already averted complete exhaustrun of our domestic umber supply.
Decay in wood is caused by living organisms known as lump, low pa ranine forms of plant like These spores, when lodged in crevices of wood, under favorable conditions, germinate nrntdUg emitting destructible fihtincnrs that ulti ma 5elc penetrate wind rhrmighmir ns emire structure. For growth and propagation ;oi.-piodik.im/, Jung: require air, Ja\ urahlc teltljierattires and hunl which consists of rhe cellti-
411 tliiriiiril Sliidiuiti. * lurniiritiu*".
li, 1 ii<- Hn'tli- if mnny
biini "ami', '/.im- -iiInri<ii-
htirh-r m;i* u,! fur i Im* *lriM'i'M.
Jnnl-im.ii'iJ'* ;t\*i wiini-hn-iilH h ** 11 |inuTri'l imi I> I Jir iv h >*i\\ orU.
lose or w o c h ! Iilxrr and tiioisilire. Removal of anr uf these reoiiircmenfs rdnhifs htugous dc\'do,-jnei>t and esiahhshcs imtmimrv mdetav. f .omlitions afleuing air, tenipeno un or itiursniR* arc dilliuili io conirol, bus complete mipmpu f ion ul the w c j o iI fiber with sui table t hem irads whit h are toxic to complex growths of fungi tenders i he cellulose unlit as lot id and makes fun her at i tu k iminviring,
(Temical wood pre.seix at ton stands ik j i as an inJusrrv 1mmIr tpvjn aufhem ic service records ;uid basic f;Kis. From new i henries lo liiqhly developed practice, progress lias been marked lav a Cot^erviit h e recogjiision of at iu.il aernm p'hsh mein . During tins mmsii ion period innumerable meat ing reagents have bet n spunsoretl M mv were found lo be of little: value in service. Others involved high ini rial cnsi, difficult v of appl h at ion, or the use of consul uenrs liannf id to the human system.
fwiimi/ Spri ijivaitints
It is a xiomauc t hat a good wtHul preset vat ive imiM pos sess several iiHer-i'elatctl projxrrnes iiu ludim^ high initial toxicii v to wt jod-desiroying fmigi, pliysical jxrmancruc of the preservative in the wood, and retemion uf toxicitv' hr rhe preserving material-
As compatible mcasures, rhe trearing reagent mmt not reduce die strength or depreciate the physical clumtcleristics of the treated wood, and H must not com a in ingredients capable of causing vnnfamin.rion or conrrihuie health ha/ards ro those subject to its exposure. If must also be economical ami, of < mrrse* reatlib* available witht)ur limiting restriciiens to rhe entire wood treating industry.
Vrrscrvfi
tn 4'om titfrt'ial t
Of rhe many svilod-preserving reagents sponsored front rime iofimcgonlv the zinc chloride formuhuions and coal tar creosote oil have gained extended mv. Their efficacy and subsequent acceptance are predicated endrelv upon service records embracing periods of time which actnudv antedu re t he compilation id such records. In deference to rhts performance they have become the onlv established "standard*' reagents rjf rhe America!} W<unl PrcscrvLT?:' Assnciariixt* nic Anurit an Railway KngincrrT Association and other leading organb.a! tons of this charai (er. St;.ndurd spet ihcanonx ami methods rc-..(Miuueii<led practice govern their nse. 11k : r-iu: <hhn ide forniul.trions and cixmatv oil hot li uoJtmuiiid thetr sphere of itseftditess, hi mule par Luis, e.
1H
NOM I'W.1
?ir-i *. hlori.lc is known as .1 ''while'' treat incur .uni is pre
ferred where |\iini.ihikly or tire repeilerice is necessary ,md
where ihe color or odor of treosow: nil is objection.iMe.
The :>xu. uv nl ,<i ik chloride in wood dcsnv\ tap iunqi
wax revoyri a h ! acarlv a icniurv n 1*:j . I:blended use in this
tuimin hc;pm wirh domesric pn rduciioi: hv The iirussdlt
< ihemic.d i oinj am nearly hltv s ears .inn. 11 would he
diiln u 14 U 3 esl uraie I lie total volume nf wnnd o h mic J with
zinc 1 fife H'idc si in i i hen, utl >r a t ist n s 1 ornpi led I n * 1 lie pa si
sewn ve.irx reveal a total o! !44.000,000 1 uhic hxa rhe
eifiiivaleuf of . hXDObOOO h m. f. of 'kalb'- m
him
her ami muher. Of rhix prod no ion, approximated niitus-
ihree per eenc represented yane *. hh>rrde impreqiurion.
In ifnprttvt'fi I'ltuitK f
While past j'crlnrin.iiK'e is pleas ini cnouqh (orcview, proph :s s demands ,1 11 h is i n 111 xeauh foi t at pi m emeu t . Gi assclt i engineers in t oll.ibniMMnn with the wood -treat inc ifuhtsiry* underrook .1 broad, unbiased smdv ok all nnrxrandin;: com llliuli ? ics sa til To possess prescrv ,n 1ve '..due. 1 hes ncludod both osapmiL and nionpiti.: compounds, tn'espa uu: ul t heir uri :piL I-an h \s as evaluated In t mell and its 1 ampul ihk: lorinuhn mils wills a view unv.ti'J hevelnpmq j fu idamcr odlv sound new rcapcni or ampldvmq Tie existire proper ries of known 1 nmnu h ! i; ics. krom this extended researcht a 1 isf i 11cf Iv superior non propde' ar\- ivaqent has been de veloped, the lino major iniprovomem to commercial zinc chloride. litis formidanoo, whu h is basically /tot eblonde, retains I he att ributes of its prude*. essor j ik ! is tn nv idcnt died as Grasse Mi ( hroma ted /.ine i blonde
11 uonsi.sisof coiumeru.o /nu chloride meeting .\V. Ik A. speeilu .0 ions and sodium duhrom.uc ol an apprin ed quality. Hoth arc combined in a manner peculiar ro their indi\ idual properties, Ihe initial coxieiOcs id these com ponents have loop been established In the Forest PioJuus I.aboiiiuirv and require no eoiiiinuu. In a combined state ibis huiimhii ion is exhibitin'; a preservative value telanonship that compares favorable with hew v retentions of creosote oil and is jar heuer iltan unaltered ainc chloride which ranks next in order. The physical pcrmaucnec el ilie preservame and its tetemi'Ui id ioxn.itv are i't;b>iauitartal hv laboratory exp-nsurcs of leached specimens and by Ai iu.il our door service rests. Detailed liaia coiiccniinp these exposures will he pladly supplicii upon mpiest,
0 Ti.O ill "i%* miu imr iU* ii il ?h- i vii'in-it.- >-i)u iiit mc m t
uiiliin ii n-i**nl-|>r-i-r>i
I f.iiii|n;ia-. nf i imiirr ;irr
f
inrn Ilir
rx
i' ili'r. m In t o j Ii- |,r.
uri' .iiHilh'd
|vi-~ur-, i!ti all t-MiMlifiiMi" i-un-fulU riM-
1 rikllorl. N il i| I In - l
If I f l In - u if r
liiTKMirr :;inu:i-'- amt *; Pi *i-
iiifl rmm'rii
# 1 ill
rh'ti-ri-
ufiltrH r.4ji .11 * % St
Vi <rli.
'V
itit intis f.'i iir | In - "r-m. f I i i*f
ml - irnS nr imj
I li-
fistit#- Ii<`* hlinvtii hrr." intr
Irr'isf>-l with zliN- olilfii'idf'.
"l'hi'% mi-
r-1 i % r'n
\rni'i> nlil .Mill .ir- in m in
t `-i*-<' itr I lit- fiiiii'i Is |isn%
. tih tifi Ol.t.H'N
b'mm no operatinq standpoini, 1 hromaml /ioc 1 blonde mav be used ifilcn hanyeahlv wif:i unal re red /.rttc chloride. Any plan t that is equipped Jo render vacuum -pressure*' impWJ'itiU ton un ctitplov this reapen!-
( JimmafL'd nut ililca'idi- is I rev from ursenn als, merem icals. lluiirides, phenolic compoutuis aiul <0lien tovic \olatile onpuiie diemiials eupaidc of tnipostttp healih hazards on those: who treat or handle the wood or on those w ho are exposed to the finished produc`. l.onsei|uctntv, wood so rreafed may safely be used in huddmqs inrein.led toi human liabu arion or in t hose designed for rhe st ora pc of foodstuffs.
0 All 1
"tih-ln'il iiiul H'in H far "hi
. A rsI :i l Imr-
itifiisi.iu i.f -hrnituMt'd /.jivr i hlorifl.- ill dl
of n j t i iir I if.- in I h" w ih n I
U will !*'
fi-i* t"Nu..i
illfl'"| III iiMH :ml 11'i*nir I ill r
from I In - fm-l I hnl it
will Im- t-o1"!!-rilhiy mi?r- I' Ki-a.isH t>> lb.-.
pj
-Jhti II i*;
C ftmI M a c; a /. i n k
Lumber i reared with chroma red zinc chloride is suhsnuti Lilly ioiprowd in its pip sical pro pa lies, h will be nrc repellent 10 ;t si hs(;n:Hal decree and will possess in creased swf.ice li.misuvi. it will also remain paiutubk:, odorless And pr.uik.ilU mkislcss. 1 he presence of Hie i re A! up' reipcrn wi I uut tin crbrt'e w i; h st ;i i ni ii l % oirnc'isnior m npj. In pi uni i*J ;`t\-pejmiKu urn! workability, n will Iri)Kim inu-i Jianyc.ihle wu h ninremed lumber.
in ii
'nil- J' j.i ?-'! i .if U,n.
i*toivt lion
f enttUt'*
Teniliie infcstal Inn idlers anol !u:r need lir . he pn rcci Ion l Immuicd zinc cl'iluride tui\cs. Contrary r.o popular opin ion, rcrnkic.- iucircnficr new not me thee r.ipm.ions i-isa is imported from Hie tropics. ihcv have been prewi. t m Hie L irvs i areas ni i his country lor iuu.ov cemurre.x, Denrived of Huor lUHir.i h.ibua w, How sec1; j i her sources of h id and shchcr and, in au;w;|frvnce, ;l,x be-commy liore nonicuhlc wherever w< >odyn cons: rm , ion is abundant. In .some secri rs builders .ire ic-pniv I by `:ov to use nenced lumber for si!h, joisrs and sub-boors as a s.dey.urd ayainst this form of
a ma^k ,
Ain k ipu i i 11 :.t Hie need for picket. lion, ilie Tunin'e Tes! IIc h j m.: illustrated on ; li is | m:i: w as 1 *u i 11 uhoiar nine c ears a in i hv i in; American Wood IVrsrrvn s' Associa i inn in u.iHpenumn \vi;h i lie: l1, b, Bureau ui Ikuoniolnpy. 1t siands til a ] tea s i 1t nk:s> ed section oi r he lJ;ma lint (.anal 7niK.' where ufHraUe-.l \vi n>d is nmipkad \ dormved wu Inn tale rear (.Imu.ic <. oruliMori.i arc .ih-o omdtr.. i \ e to sapid dew j y . The KA5 i'cixyrton of this projcU rewjlcd Hu: bsiidiY-ir ro he i?i 'vrfe-cT sr.ifv of j'n-ro-rvar ion. No one ventures to pro-tier ice lihniure life, hm s ;ih c i he enriduitms t-f exposure in ihe (anal Zone are fur limre severe Her i ;snv met lit the { in; c..l Sf .ties, it sea sns safe (o assume f bar nnderi nu'c ornl c ions pi-ou-t nou hevosij he oi'soleM'crti e period m.iv he anucipan.-d *1 *l>i*: j-Yojo'r is pisduldc file
n-uhii'. i.-".;d. fe-nnit.-; *>* ro' in p?s n'l'es^ and o j''ivd~ ix.i-imi (he reummouhiiuii'Oif nunc who ;.re sdchfiikully ii. s ercMcd in i.irnuiie eradiotUoSK
I Irniri TitnfN r rs. Svrtmtf-f *nm t h
Sccoiis{-^ri)\\ (h umber repre.sems major pan of out ^resiuH i\-A|uisvnicnrs (rrowinp iu |'id] \ , n does uni ri< sjuirc : lie dense iurmau: mi r Ic iu if y inp s omp.n able species o- v i11.*,f11 pnmili .ind, tiMisequenil\', ii is frespieiirlv idjudped etcmduriihic. lit t the hut is, the work of the U. S. I-'ores I Prt k ! tit rs Laboratory t>n wood tm hxas ton, wuh respect m Hie. \ariiHH s^X-cies, lias dcmoiisncucd thai where mcch.iim.ii sireuptfi lile-ne is Hie puverninp faciory rhere is no reed lor tbsi.rinniiarinn, . hboti"h set ond-; rmvili nmlxT, with iis hip!] s ipw>iid u ime'ir, is udmii tedlv less resistant in ;b;iy ;i?h I to in seer a i tack .
As a hahuK i:ip fuc air. InHveur, sea nod-pro\x lb seei. ies lend ihem.M'dves m reaunew mid wlten proper!v itr-prennafed svi c ji an apjuoved prrsriwa i i vr will omhvc- he luanv yoa's mUTca fed speeimens of Hiose , 111 c: *c;c I to Ik . more dnfahle. Prese-'wtcjon is not confined ro sectMid urowH! >r to the less dm a!-le \arieucs o( i ir.'ihciy bur morn ion is rradc nieieL iu emphasicv. Hie prow i::p iR-d (nr to ai nioii a.s Hieir u-.e bet onica n icw.isi: a-;h uiir.iuii. Hie eawe wiih v-.huh rbc v vesra md un "cut mc.u inabl s t hern i r L uh-rJx' <lesir,i I be fiir service re-juiriup irented lumber,; in ful, eiiptoeers .ire cm ourayo! ro \vi \\c (lean wood res frit, i tons when pivpannp spet tfu at ioiw lot I reated kimhcr.
Wc srrirc rn Niild for permimenew vet tr? entisrruc rton mareria! is ;n c a; ilv [vriecr. ( a h u rate d isimeyraies m'Kler iisape; steel dc teriorases from corned,m; wnol iul cactifly Hie mosi sei:,a] i)e is suhja 1 to ro: pisidm inr; kinyi and inset! uUatin lArsphc Hiese obvious shorH/nnmiys, wthul possesses h io n I of ilk: sourhi -lor propen its. Resilieniv, strenpih, low lira! eondtu Hvitv, ea^e o! fabrication and numu'n.iiK-r, a\ .-ilnbrii v :iio! low it'ilial eosi ui't' ac iepted at rr i'uites. dim ajph the use of < lirotnaied /A iu dilorsde m-uimeni iis il;i nmahiliiy car he preaiK- rnhud am! in desinici \vc uyents eioiinm.n ;dl\' rnercoinc. Moivc t. er, enpjneet s i an destp i l heir Mnni tires lor l he herb and Mroues Inwihed ard climinaie any need for o\ersi/ch diliierisioiis in o n i ir i p;i i m oi of weaknesses re.xithmy from i eca\'.
fl <>,l Vn `St'i tttfitHI Pus*
K at ha uds, f he cm a ipal i ijnstimav of fores? pn >d t c I h v presenr corw;n,, iny evident e In su port a feoader jiistifieau>u for < hciiii al preservu non. (.. unptla: ions o; minal record.- reweal I l a! rhe serrvire life of tmireafc d t mss I ies
| fi-jil ->i u'it Ii
ilrt- r. -Cl iiiil. I'iii., , ii-v- -Iik k s
nf ;< i i t . 11 !> i
.
*. prt U *'i' ? ',t i l i i*i n--1
;IM*I k <lkl
,-i' i4-liit il ii 11" `-imim i-iniiHii
21}
iio mii.%1 m st HfcK.
v;mcs I rum less I hum three veers to
exceed file trai'-jd outlay, As an ex
seldom more than eight years with .in
ample. thewost of replacing a mine tie IS
;ivcr;tj.;c ol oniv .shorn six Sue, speues,
several times its intrinsic'value. Decay
clinene i no nilin* all influence r heir
pioyreNSiS rapidlc m a mine and since a
period of usefulness, hm considering ill
treatoi insi aba Hon is expected to out
these variables, it is well estahkslseJ
live live or six urn reared replacements*
t hat properly treated lies mu live at
mmie mdieaooi:- of the ultimate saving
feast three mil res led mst a liar ions, li is
is rc.idi I v v isu dr/ed.
nuhonmdvdv vstinuiej that wood
i'.iper and tex.ile mill roofs have
preservation is now saving Amerkan
a wnm.iI hie expectancy of less than
r.ii[j x j iIl Is approximately $1 SO.OiX) daily
Sc*. ci i War's, because of the high hu-
in red need maimenaiice charges.
midm inside stub plants. Yet with
thiivr ipplhmhms
ittle .ukud expense, fep111ecmcftts with ;rcated n-.iienj; an be made to yield a
Chmmaicd shw * blonde 1, an hv used
ife apa.iihv of more than twentr
idvamagenii.sl v fur were applii aiion
wars. I j .'h h ' cost and interference to
10 whu h Tin. chloride 01 ol her "sill
open ions aliine more than overbid-
1 reared wood is now used or conlempbued. I'or residemud toiisiruaion 11 is usehh lor sills, joists, floors, pot eh material and other exposed menihers Mihjeu 10 premanire decay or lennite.
41 iCiiti'tuiit !*< 11 v111;iitIi'h ?rri` Crr.'.;- (-mi'mmii-i*k,
1 if 1VIX 111 Jr*-K|- r>. M I 1 V -H. 'I in' *-|-i
(i |)i rr. tr<-4l*"4l iO> rinr
.
hilvr li^rn i*i
fitr i4'iii< ~|jr ^r:n>- in
oiii' of i In* rttiifilN-tlx ol .< wv?ilrru lino.
awe tl:-e treating charge. Sills, joints* Msb"llooi>, ane i he like involve costly repl.uemenr eh.trges, The slightly in creased cost of using treated material is rapidly repaid, broadly speaking, 1 he
mfesrai ion. Industrial uses inelude ni: 11 roofs, general
treatment extern!:; the life ot timber horn three ro re 1 times,
l i mst met ion [Kurus, warehouses and other forms of timber depending upon 1 lie spec ies sefetiixl and exposure involved.
eonsmierion. Railroad usc> indmic cross-ties, swiK It ties,
And < imber saved A nunev saved tor the .Miia.11 Innne ->v, ue;
1 nr a lit! depot I umber, buildings, signs, posts, platforms and the like. In mines it is suitetl to exposures both above ami below ground, including main hatifagcw.n ties, crib hirg* lagging, shah umbers, aireonrsc timbers, frame timbeis, [Huts, props, tipples, homes and commissaries. It meets the needs of Inglwvav hub dvrs lor bridge decking ami superstructures, guard rids and posts, signs end mine 01 her kerns, Many miscellaneous uses are also found lor ti m hi 11 Kurds, fences, stadium seats, boardwalks, farm buddings, dock supers truer ores, rcweatmnal structures; ir fad, in near'v even form ol construct inn involving she use id lumber.
Industries reipnrmg wood iri ili/ai inn are rapidl v e.ipitaIi-'iag upon she expeneikc of the railroads and utilities. Mule frcipicnrlv than 1101, s heir timher-insi.illation costs
as well as the largest hkhi-sn v. (hmniatcd /.ine e h !oi ule is intended pstmatilv bn com
plete pressure immegnanon in stardard treat mg equipment. Supetsteial brush or spun ti'eaimeut, >omc nines ,u !m cited, mr.v oftei some degree oi proweooi:, but, to obta-a tl'te im.xtmimi uttlitv ->f anv preserwttive, thorough mgaegiiafion must he had. Wood Treating hu/ibnes are genera!h' 0v .111.1 |vU: and main' resp*insiblc operators and iltsEnhurors art* prepared to render pmmpt service. The mcatmur wish chivmial ed cine ehlor ivlc Joes not impair the at i lit \ ot w ?d hi ilia wav Inst merdv nukes its inriereni propers ies usd id and available lor an c m ended perlixl of tune.
I )esu ipm e I sieit m e ami deooleJ iuha mar ion ahum ibis reagent and how ro toe ir wif: he iuni shed prin;jx !v upon replies r 10 The (irasselli ( lu-rmea I (koi rea; i\ f In--..,
liuelid A\ enue, CJeveland, Ohio.
Viva Maiuiiac`lui`c Coniinenml In (In P1111I.
O'u 1 v, ao 1 mptirram >. lieiiiual and 'itnli^cr rna urns l, liereioluiv oniaimihle onh from (icrfium- ami other linropea pi m HiKo flow is lx: mg prodmed hv If I, ill Ikain ile
Nennmix ^ t.omp.uiv, Amnimia Dep.irniH-ui, at belle, near
< lurlesion, Wes: \ ngima. Tile p-rovlnsr will be Lsanvn to
the trade as
Pom ( avua; l rea/`
Urea mamifai. tm*e hv du Pom is an exiension cT the (Tin-
pan v's suithet ie ainmimu manuf.K tme, vs hiel? ssar iait ia tetl
at the Belli* plain in I9~h\ and ol the subsequent Uumul.ii rlire
ol 1. a a- Amnii m ia I upun ` a t rude solution of urea w idel v
used for sujvr-phosplute aniinonj.ai.ijn, '[be i*apaeuy of the
new plant is more than sr.ihcicnt to meet present demands hu ll mi . tloss purling thr I Tiled States on a self Mso..nH:d basis wish res peer to .mother mator chemical and icrtilicer maicn.iL
th'e.i is a fhoruughh prosed lertdi^cr In:' ail crop-, both for use in mixed iernf iwrs end ,is .1 n>r -Jres.-ing. 1: is labored pririicutarlv h\ gmwci-s of tobacco, cio*us frid 1 n ane inak k tops. l:rea enters into .. vinei%* of t; Austria! 1 benm .il opera tions, prim Ipallv hi nuking tm'.t-iotm.if JehvJe re>in, whuh is the basis for an impomiM class o` ri.utfis; and 10 a l-eswr exteni in special glues and pharm.ueuncal r-nk !ik fs.
dl
W,:"W
Tluti ! I * mi ; s i W
1 (jmrhttffd \mm
17/
pksik C ,v.! es dal, i her one dinscn for the Mo ml miner 1 -cd; 1 om, Pa let re, du sws* helms,, ami Recent. \ Penod. wha h was described in die (\;n dx;r number oi ib;s maspt/me.
;n Pie Ceksdal s c k i he Peltcaie cohmn;; oi the plastic mtgixsts drifting, swirling doud.s in various hues; (doti.l P.-mk, a ^rav*winrc .olnr; `Jempk-ol Heaven Blue, like die effect achieved in fhe famous (..hires*.: temple at Petphur; Thu.idcrii]is(, .1 ddk.nc i:csP.!isli purple, and Dusk Rose,
Ih.klie sals are opressise oi dc;',mte ill solid colors, sack as (10LI, C ,1 mil, lahu and Mkdt 1 envinean 'I uiuj noise ,,
There is r*. ,i n : in dira'dry a Hen lion ro rnese and of her "Pvoiiiii" sees ar 1 his t i me, wall (.bri-tunas ;i I' px I j 11 $ 5*. A V< ttt >hon ic wot Id he a truly hue presenr hjr the family, hui if prudent kum.'lnt' rails ior less c.'xpensi vc* in-ms, you will kind in lead ini' deparrmeiii stores, i*ifi shops and office rcrail si tires, a 14 real vurief v of Du Pom "Pvrahn" boudoir aecc.'.s- Mies in wrs dmr will lx: sure to pease, "Pvrulin" Idilikirs, for rnoduV use, will abo he appreciated- If vuiir needs tatinoi he mtu ha.ally fur anv reason, write 10 ihv Du Pont, Yiscolotd Company, Inc., V'D fall fi Avenue, New Yore (.'tty.
t j i >. hint cJtml w 4 <: 4 zi N !*;
h o w n ; here is ,1 new puPed rvpe of matdasse fuhn< made
S ol ''Attic" iKiiaii: earn wliicb is hem^ used in si vie
menhandisc for 1 lit; fall and winter seasons. If is nianu fatuired bv i I. :C Malliiison *\ < .ompanv, who has used fins setj*;i aw! Du Pont R,ivm in both warp and fillimp
In r he .itvonipam inn illustration of the fair h, tin; "puls'* arc shown in atiual size, and die inset picture will i i it! i< ate limy nuponunf a pan this fabric pi a vs in rhe .siiiarmcss of flu: hnisbed dress.
Boils i lie f r ch and t he fabric arc on >uk m Lord -Sc I a v h >r. Fifth Avenue, New York Cil y. The dress is pij< rd at $35,
and ilie fabric ai S3 00 per \ u:d.
99
iioi.i i \ \ mm mm. mi;c >
l Vitii> ;tn(i Mi.^Iu c h i*
i
.! h ;
v;
St'h'ct h*n ftj Stuttli'*
Once (lie demand had been u'ca'ed aid a wide variay ol colors pm on the markci\ Mr. Warren ran imo i he same dibit u f i rnanuf.u Hirers of I are -.wwlcv and roupc had cruumncrcd be lore him, l ie had lii safeguard ap.iinsi an aston ish mply hiph ixauiH;!^' o! inipowr color sdcciinns on [lie p.;n of women.
Bus he was (onmime in hdup able :o heiKill from I Ik ; c :< pen cm es oi ifher.s. One Joes nor have ro lie vcr\old to remember when I here were onK rliree shades of fare powder white, lk-sfi and on he', 11 a woman's per sonal color* m* in red one of i he three shades wdf ami poud. Oi herwnse. she looked file a flurried pasno cook or a pin es i. 1 :nder Lind, sol i nsdus, ihev were mn bad, bus in she reveal tup dare of who hpin die tiki us w ere ohen ridiculous and some limes profcscoH-,
Nor did j wide r.upr d dindes v fear up all ihe ddfieidries in (he choice of fate powders. Manv women showed ihem sc Ives si ran pale rnepr in (heir seleaioll, Too illJilV \dl;lMHi[-ln do advcH iscmems on (he sfreew dts *. cm raped a pencral liw\ If was imlv wirji i be a td of advit e J ha I I he a\crape woman was kd co a proper seka lion. Pro of ic ,i M \ all depart moil sMtas now luve f lieir t hails and a i ompetenr si all of blend ini' ex peris lu insure choice oi die rip.hi powder.
ihe ston ol nmpe and hpsdck would he only a repel n inn. Bur die sc experiences saved Mr Warren rr.mr headaches aim a p"c,u %1e.il of money in die end.
When repeat orders for Ins Oarxlv timed [Polishes remained small, lie hepan ir mik Iv dun situation. boh coral (inrs, t berry hues ami ihe iron son <d hoilv berries runpK'd Hum" women m hue, and die i * I. i im mrous jew'd and mei jibe shades of pearl, nibv, fade, opal, sapphire and om x Io match evening ms tunics and perns India,to! mam to irv these noted pn| isiies for fhe ids! lime. Bur n was obvious rbat a color had io Jinuch hair, complexion, lipstick and clothes.
VVfui plodded hrunerre ofYcu turned a blonde mlo a scarecrow, A mlor dial looked perleedv all npht apantst ;t hack>round ol while became sonic dirnp iprire dulereni on a hitptr nail; howc\tT allminp if was in iis bonk, if was open parish ami cheap in actual use, and very kw women came back for more.
Ethtctiiinii fhe Ilumen
Omeuenm Mr. W'.mvn assumed die task <1 (c.kliiiuf women how and when to use deep shades of polish.
Salespirls at ihe dejMCfuiem wore toilet-poods counters were shown fin: importance of puidinp women in their selection and use ol nail polish shades. Fashion writers and beaun ed-j ors puNishcd di iinsands o; w oid.s on i he same subjeci. C.olor chans were piovalcd ro simpnh die sekennn oi shades h. wear wirii aiunmo of \ an ous tolirs, I oik1 -[foods <1c]\u'!ilK HiS were o.juip|vd wirii inpcimms odor sek.\ rors dial euableil (he v ustomer to sec just how r he available shades of' polish woidd auwillv look on her linper tips.
Ibis o.!ue,rjural tiiort was pen-crally eliective. Women lH:pan ti> apoieuate he limitations as well ,h the possihi! 11 tes of n.ol polish as j >m.n i aieenf to their co.%ftarn cu.s%'inbk>\ hose who a t ear hcloic had im ised t heir cvehmws a t f lu: mere snppcsuon of dark lined hnper tips now adopted
fft A
M |li' |Hiint uJ
die voptic wi i :i etuhnsi.ism. More i'-ot, nr shade sc idom satmaed them d li ere must he coral and o i%e !or sjavrs t'T orlk e act rdl ;es . . ^.arJ H<a.' ur t <dw for mioriiLil evenmp oi ,,.iMtr.i;- . . . pearl and metallic shades :o rival rhe p'.inerand phuitoitr of k.-wels.
/.?p,%fh,/' titnl \tiil
11 a- risiiii; tuk o! c.iibwd iaik finalh' rc.a icd the 'aunt oi hem-: a major i.u.'or m ?iic ,irr >4 inahe-ur. And a new problem pivwued itself f.-m soliu :un W, imen v-'ere appcari rip wnh wllcn'e-rcol Mncer-1 ip% a-id rairplero.l I: r's. Be.tmv am horn ies, a dinned over dicsv llaiporit -clashes it coin \ i ..me t * j Norduni \\'anvr.' and asked for hpsriek% dun v-aadd Inr.ir-rik wtill die popular v uic\ shades: 1 ho fel t i t '.s as inc.nifbent upon h m, ,o t |-e hiiawot Hiauiii.u J urer of mol po h > h , fi provide harnunn/im; 11pwa ks. 'iho nrwe>! aid to kunmine beaurv w soon torihmmmp and priniipdv v. ,-n approval.
Hie Nonham Warren Conwaih n bis pmwn h', 1i-,ij-s am! himmk mh u [`M7. hi 19U an laiphsli u'liiiuia w a > ku Jned .tiivl i Ce; e aj'e f.d f of h % a j k | reh Imp st ai Hus ir Fiaum', iiertnjrv Aust ra! i a, Bra.u I, .l-pniiM, \le-,iut and in mvm v etph-r m In r mnt ru.s Neai a nidi am duli.os u-,r is spent in ad\ei'r:smp the prod in. !> ,d ; he i orpoi'.moii.
Mr. Wancn feels dun ihe dem.u-d for loslticiks is so lirmlv established nov dial m , ase id c Xk Cs s i ve jjy.mon a;ul i he result imp fupher p'r os io con sumers, boo; lepp' up we mid .pink i follow, lie cued die a sc oi Butsia wficre wish hom-res are Iv'md !w hiw, Yer prvat ciuni i ties od iionnm a.V smui;tde<l into t r r Ciuinirv from Poland, where die Xordiam Warren Curpoiauuu lias a th iunp, busmess.
Cutex is ,moi her id die manv yn j I ik ts made from a pvroxvhn base suripliwl In ihv du Pom < imipmo , \vhn h also furnishes main oi the does ?isu! in ! mtuip du; pohsfi. In Older to in sure an hcrmenc seal *nr die onnent s of t!u* ( me\ houk*. a du Pom 1 'td-OSvaF' bainl is used between die Jo\ur\ and i he cn p.
Fi?i;` S inisfu-'' Mukf Fine
Falirirn
i Coijf/i.Ui.f trw p,r.\-
hkC W( ml, vet it \v;ih neither wool, f ir>r; cm :on, hur ;m outright special;y. As such ir was placed on the marker under rile runic of Ca.suclfa. and sold bv depart menr stores and s|xx.udty shops all over die country. because of its textural value, it has nwnv user, m wearing iippa.ru] ;u:J accessories shir t- w a j s r Ido uses, spur is frocks, Scarfs, gloves, p. iikerhooks, <. ItiMrcit ,s dresses, col[eye girl frocks, men's Hex, bathrobes, and ihe like- Incidemallvg sonic very striking divas arc created when rhe fabric is made up as a spirt cii.u h for wear ;U the shore.
Several factors were directly respon sible for r!ie success of this paniudar fabric. Ii was an cini cly new develnpmeiiL bum tire standpoint of construc tion and finish. It was a distinctive technical achievement, the production nf a wool fvpe fahru bv ;l manuf aeturer who had heretofore specialized in cottons, It combined fine appearam.e wiih wearability, could he washed and dry cleaned without losing hx woolly clewnc ter. Ir was com Con a hie to wear, non -irritating ro the skin and possessed the desirable cjualilics of wool without its weight. And it could be made up in a rea t drversi tv of patterns and colors. A crease and
9 Om- uf iIm-
|>rml rtMtms f llif IC S.
< U3iiiitr > ill I*ruvi<l--<-, H hot!**
'I'iw mar hint's iirtr rstpiihlr >f nr-Iiirvinit tiiot"*i-J-
ttiiM r*s.utlK in r<ih*r. print iii i i Iiiih i'o iih tiif1W*tH
wtm:I-H in
r*'izi*%*r in mu- nmiiiimiii"
^ Tin-
:<m) Uni ilrpartmrnt of
<h m' o1' 1 U. iniiiM. Tt-oilr** m,!<' f :<< m' >
iill-rnyuji l`sd>ric-.s mid <l Imt * <if mW'U Iil*rr
*1 run inn an' *r> rsirrl'ttllj srrot miiM-d 1> a lijCnrd Hiiiit J ini'ii anti ttiimm. OmI ml a
I mil of Ho! h run Ih > rHrsiHrd for Mhi|>mnl
ntiiil lli* tmitrrial in if m fully i|i to I In- hiph
^Oi iilsmi h hit'll O mainliiiiM il by On - iiiiiniiKf-
of lilt- rsiJiiJMlUV.
wrinkle-proof treat mem has been mcorpnrnied in ii.
T he foregoing is indicative of some of the remarkable results achieved bv textile organizations in producing novel fabrics, in creating new fabric miliues and in overcoming technical obstacles connected with their iiunufatture. There are greater possibilities for appealing color dleas and mm* binariims on these new fiber blends fh.in was possible when natural fibers were used alone. The dit Pi mt dyestuffs organizalion bcooperaring wit h textile manufacturers in producing new dves sjM'tialie adapted for use on fabric mixtures ;md is rendering valuable tech ideal service to facilitate color applica non. The constant demand of fashion for tilings new ard different, the chang ing trend of Myles and the vogue for colors :dl promote the nerd for hnih scientific ami merchandising research, I lie future will undoubted Iv scc inaiiv fabric innnvat ions, and in i heir devcb g Pi lent, organic chemistry will play an important pari.
Information about Casuelln doth can be obtained from ('ohn Hall Marx (.ompnny, Amenhcx Division, \!cw York C ity. Details about this fabric and oilier const ructions can also be had by mnexpondiug with the U. S. Innishing Company, 40 Worth Nfreer, in rhe same city.
24
aA
brushes have the finest bris tles. mirrors contain the best glass.etc., in fact all "IS ralin" Sets are made of I lie host miltcrinis obtainable.
Kvery piece hears I lie famous Du l\>nl Oval, a guarantee of perfect craftsmanship and your assurance of correct, toilet ware.
The gifI that is everlastingly useful, heatilifiil, and that lends eh,mil In miladv's houdoir-- a "Pyralin" Dresser Sel. Leading Department Stores, (rill Shops, Drug and Jeweln Stores will displa\ a large selection of ^Lyralm'' Sets as choice gills for (ilirislmas. "IN ralin** Sels an* an thentic in color and si \ led to harmonize w ilh the vogue in color and decoration of the modern Houdoir, and their prices are easily within reach of even purse.
Billy Bounce is a tough guy
I'P'S T III i: that he spills his orange juice, which is a
very had tiling lo do even it lie is a rubber doll. Hut toughness is a, virtue when you have lo pal around will) a. two-fisted fellow like Bobbie (lhe chap with the curls).
There was a time when a rubber doll just couldn't take it but today rubber dolls (and other rubber things from tires to hot water bodies) are made more sturdy and stout-hearted by chemicals developed by chemists of I he rubber industry, aided by J)u Pont research.
Curiously enough, the very orange juice that Bobbie himself drinks so nicely, comes from golden fruit the orange grower protected wilh Du Pont. Plant Spray.
And Bobbie's wash-suit, which is a, joy to his mother because it slays so bright and blue, can thank a Du Pont fast dye for its color.
At almost any moment in the daily life of the average person young or old modern chemistry is conirihul ing useful service of one sort or another.
BETTER THINGS f()V BETTEn LIVING. ..THROUGH CHEMISTRY
mm
PRODUCERS OF CHEMICAL PRODUCTS SINCE 1802
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