Document 740ROD7akx1QJqp6L8bbv178

J 23 Morn's St M , S'. *.;:-'. -'V, - '*-, ' ", Morrisfo'Yrij N.'J. V'v-;--' r.-r p^S-Phoni Morristown 4-18193Eh?^hjii feijw^ll Aye. j . = v; ``,,**4'`'r ~ fjfii- ' ' 'J ilBIaihs, N.;J.. -J siwitfa4-149c4 '..ssy'v^HA-l &&*aS6v '.&%4t'., iu a ms Fa in t s r:-A THE GREATEST NAME IN PAINT Famous Old MAKE YOUR HOUSE YOUNG AGAIN WITH SWP The best and most economical paint protection you can buy is SWP House Paint. There are 800 square feet of Beauty and Pro tection in every gallon at less than per square foot. SWP House Paint has been the standard tor comparison the world over for more than 60 years. It produces a finish of surpassing beauty, smoothness and durability. Although the formula is printed on the label where anyone may copy it--and many claim that they do---SWP is more than a mere formula, With SWP each ingredient is a highly specialized from the raw materials--lead and zinc ores from. Shenvin-Williams mines, flaxseed from the Northwest---reds, blues, yellows, greens, all of Sherwin-Williams own make--only one quality--the very best possible to make. ADVANTAGES IN USING SWP HOUSE PAINT: 1. FINER APPEARAKCE The finest quality white lead used in SWP is fortified by adding S lcad*zinc pigment so that it has greater resistance to atmospheric tion. This is why SWP White stays whiter and SWP colors s and more attractive. 2. GREATER DURABILITY Sherwin-Williams paint scientists take advantage of the desirable of S-W OZLO lead-ainc pigment to give SWP greater res weather. This greater durability is evidenced by its finer appeara protects the house longer... 3. SMOOTHNESS-WASHABILITY It is desirable to have house paint chalk moderately in weatheri sive chalking and checking makes the paint rough so that it ca SWP retains its smoothness. Many people wash SWP houses and water so that they look like new, year after year. For Best Results we suggest using a reliable master fainter 32 true-toned colors, also White and Slack. Comes tn all sue packages from pints to barrels. MAIN STREET OR METROPOLIS. COTTAGE, FARM OR MAN! /? BeZte/i Watf, TO PAINT HOUSES Here are two steps that will assure you ol a beautiful, lasting and economical paint job, you hcivs*- (a) A new house being painted lor the firsJ time. (b) A ''normal" re-painting of a house in fair condition or a (c) Badly weathered house where painting has been neglected. THE FIRST STEP--"Uniforming" the surface with a single coal ol SWP Undercoater No. 450. THE SECOND STEF--Beautifying and projecting the surface with a weather-resisting coal ol SWP House Paint, NOTE: For new. unpointed houses three coal* ore recommended ter very best results (see directions on ihe label}. WHY DO WE HAVE THIS SPECIAL SWP UNDERCOATER NO. 450? Wooden buildings vary enormously in the condition cl ihe surfaces for paint ing. This is true, particularly, when houses are allowed io go loo long with out painting. Sun and weather make the exposed parts rough and very por. ous. Eventually Ihe paint may crack and even break away exposing the wood. Protected areas under eaves and porches of ihe same house may still-he hard and glassy sa as to cause "paint crawling" when re painting. No ordinary paint will do for jobs like these. Even the best hand-mixed paint--even the best house paint thinned for priming, fails to "uniform" such houses because the conditions are loo extreme. WHAT'S DIFFERENT ABOUT SWP UNDERCOATER NO. 450? It is a prepared paint ol highest quality designed for one purpose--to produce a uniform foundation in one coal over hew nnd old surfaces with" "unequal porosity. It Is made wilh a blend oi dual-purpose oils and strong-hiding pig. menis. used in high concentration, THE EIGMENTS-In making SWP Undercoater No. 450. we star! with white lead, for strong adhesion. Then we fortify it wilh S-W 0210 lead-zinc pigment lor smoothness and re sistance to atmospheric discoloration. Finally we pul in "positive opacity1' with titanium, the strongest-hiding white paint pigment available for paint Jormulalion, today. THE "DUAL'-PVRPOSE" OILS-Refinod row linseed ail (lor priming and anchoring} is blended with specially processed linseed oil (for surface sealing). HERE'S HOW S NO. 45 PRIMING AND ffNCffGRTf `pepelroles. Iillvng. Ihe pores io the surface. SEALING-The specialty p poresfondpreyente-qbobrbp coaloil ;$e> 05-Is-mak appis;"- li greatly lengthen^ Mi alrongihiding:,piqirLeJUs unite MgMYs- Td p:ut..lnore:Jd.dru.ol:~ bruihfiil rit; paihl, Thai ho lion over aurMeea tha\ are impossible to paMt with ord Power Means A spoonful 0/ standard white had ISrst-coal mixture ond an equal amount ol SWp Undercoater No, 420 we/e brushed over this checkerboard pattern on porous wood. The extra hiding power ol SWP Undercoater makes it easier fg get beoii/i/uJ house point fobs on dark, dingy surfaces. 1. The original surlace. 2, Wirebrushod fo remove l J, One "normal" coal at SW J.FJT* H M) I w a * ^fr^lfget'rfiidiriq pfq* firv ust' rfrul to ?iv^HTifMfij-stia1Vny oils -- .' TETm dyer wP f5^S^^"utI|5g.]6^,-'7.h^S/'-why it covers . -- -.--ySp--:- jidZlsiL^hgy-diQussi^ and--so easHY^haL -pne eoqr pt "Ncr, 450'` often looks as. good as two coats ot ordinary paints. REMEMBER THESE FACTS ABOUT SWF UNPERCOATER NO. 450 1. It^Rvakes axc^tleftlr two-coat jobs ~p<5sisiijle On - weathered surfaces. 2. It produces superior two-coal house paint jobs on both new and old houses. 3. It has "built-in" stronger hiding power than ordinary paints. 4. It minimizes "paint crawling." 5. It spreads easily--saves money on labor cost, 6. It comes ready to use for all surfaces only excessively parous surfaces- requiring' addition ol linseed oil. 7. It is easy to tint. 8. It "UNIFORMS THE SURFACE.'1 Th e Sh e r w in -Wil l ia ms Co . AOMWivrJiATrbN omen., cte veiANp, onto ^Sa/*r- ^ff-fF9 f/ fs<i-isThi: T3~nii^^V'<3~ra~haT/jvs 'fit PrTiTefpo f C7?'eJ 0007-SWP-000124259