Document 70O91bY8kK4N35Gnyr6vpmyro

"That's certainly talking my language," gays the Dutch Boy, as he gives his enthusiastic okay to the slogan of the Lead Industries Association. He'll give you three good rea sons why the painter "comes out ahead when he paints with white-lead. I. Low cost per gallon. White-lead in oil gives top-nolcb paint at a rock-bottom price per gallon. white-lead has been famous as the paint that can take it -- the paint that does not crack and scale--the paint that saves money at repaint time- Paint jobs like that bring the property owner back for more--cause him to "tell bis friends." That means more painting jobs -- and more days of work for you. Improved. Dutch Boy 2. Eay Brushing, Every painter recog-' -For years, Dutch Boy has been recognized nizes that white-lead paint is by nature fin''' by experienced painters as the standard of easy spreader.lt makes your job easier. ' T what a first quality white-lead should be. 3. A business`builder. Since "way back," Today you'll find it's an even better "lead" than in the past--better in three ways: First, you'll notice that it has been stepped up in whiteness. This means whiter whites and cleaner, sharper tints. Next you'll feel its improved body--it makes a heavier paint. Finally, you'll be pleased to discover that today's Dutch Boy has better hiding. You get increased coverage and more solid looking jobs. Donlt forget that all tbe other Dutch Boy strong points are still there--quick mixing, easy spread, etc. Add these old advantages and new improvements together. And the net of it all is a new high in puint value. NATIONAL LEAD COMPANY--lit nrnory. New York; 110 Oik , Uu(Tlo; S0O Wet 181b t-L, CMuio: SJ9 Ttfm*o Afr.. Cln- clooul: ms Weu Third Bt. ClmUod; Til Chttiaul SL, Se LouU; SS<0 lltb Sl , Sea Friuflieo; Nitloatl-Bonaa Letd Co.. 100 Albenj fit.. Boiuo; National Lwd Sc OU Ca., at Pmu u u 13T0 IUt o t AT*.. l'UUburgti: Julia T. Ieli & Uiw. Co., WWcaor lUUs., ITiIU. I'O ZZlh Lsnvraior, sipril, iVWtr 0000-NLI-000015441 N 1666