Document 70JNvVgMYwgNxmgOK3wxw0MkB

R.h. -Roosevelt if2 > - 4 ' ' To offset the keen competition of Taste hiiites of various combinations, which have beer, offered at lower prices ani because they were easily . incorporate.! with the liquids, we introduced in 1923, with some success, SOFT PASTE Shite Lead in Oil. This paste contains about one pallor: more linseed oil to the 10? lb. leg and is a great time saver for the Fainter. Apparently this new pro duct did not do much by way of increasing the tonnage .of Lead cold in *23. -- Lead is not being displaced ~ ith superior products but mainly because lower prices are* quoted on inferior merchandise. Price seems to be more attractive, many times, than the, more important quality of paint; namely, good appearance, easy v/drllng qualities and lonb life -- which means lower cost for the, protection of property. In these respects Lead has no equal and White' Lead - in Oil offers a great opportunity for the Associa- iion to assist the Manufacturers to keeping these facts sold to the paint consumers of America. W. E. Ma STON !i*EId/AJ NLI N12012 70