Document 6woJ734EwQbL9KKGx9rq8bG0g

Oo Oo a 0000-NLI-000017089 American Paint Journal 4-5-6-? American Paint & Oil Dealer 42-43-44-45-46-47-48-49-50-51 American Painter 8-85-87-88-90-91-92 Architectural Forum 9-10-11-12-13-14-15-16 Breeders Gazette 17-18-19-20-21-103-104-106-107 Brotherhood of Painters, Decorators Country Gentlemen 21-22-23-104-106 Drugs Oils & Paints 70-72 Engineering Hews Record 24-25-26-27-28-29-30-31-32-33-34 Gas Age Record 35-36-37-38-39-40-41 Good Hardware 44-45-46-48-49 Hardware Age 42-43-44-45-46-47-48-49 Hardware Retailer 42-43-44-45-46-47-48-49-50-51 Hoards Dairyman 17-18-19-20-21-104-106 Indiana Farmers Guide 17-18-19-20-21-104-106 Kansas Farmer & Mail & Breeze 17-18-19-20-21-103-104-106-107 Marine Engineering 52t 53-54-55-56 Master Painter and Decorator 88-90-91-92 Marine Engineering & Shipping Age. 54 Michigan Parmer 17-18-19-20-21-103-104-106-107 Modern Hospital 57-58-59-60-61-62 Kational Geographic 2-3-18-103-105-106-107-108 ---------0000-NLI-000017091 Oklahoma Parmer & Stockman 17-18-19-20-21-104-106 paint. Oil & Ghamical Review 70-71-72-73-75 painter and Decorator 76-77-78-79-80 Painters Magazine 81-82-83-84-85-86-87-38-89-90-91 92-93-94 Pocket List of Railroad Officials 95-96 Prairie Parmer 17-18-19-20-21-103-104-106-107 Railway Age 97-98-99-100-101 Railway Review 97-98-99-100-101-102 Rural iiew Yorker 17-18-19-20-21-103-104-106-107 Saturday Evening post 2-3-103-104-105-106-107-108 Scientific American 2-3-183-104-105-106-107-108 The Parmer, 17-18-19-20-21-103-104-106-107 Wallace's Parmer 17-18-19-20-21-104-106 Wisconsin Agriculturist 17-18-19-20-21-104-106 0000-NLI-000017092 You can wash' these walls n--i with iDuteh Boy white-lead i-JBjcsjr flailting oil can be washed' again Sad ajgdin "without} harm to' the handsome flat;finish this paint gives. Flat pmritmadeofDatchBoy white-lead and flatting oil: adds .beauty and long life tb .ajiyj hiterror. ,14' can bb tinted to any .. colordbsiredJ; Itis easy to applyand sticks tight to'the surface. It isMecohomical be cause itispreridS faiiland hotels its color and finish indefinitely., These: &re| ;tihe reasons why painters everywhere pse Dutch Boy white-lead and Dutch Boy flatting oil.' American Federationist, January, 1924, iss i Is paint tougher than steel? The hardest iron and steel crumble with rust unless red-lead protects the surface. Put Dutch Boy red-lead on guard against rust destruction. It forms- a tough film through which the elements cannot penetrate. Dutch Boy red-lead withstands con stant exposure in. all kinds of weather. It sticks fast to metal and does not drip or scale. Dutch Boy red-lead comes in paste form for mixing.with linseed oil. NATIONAL LEAD COMPANY t Broadway; Boaton, 131 State Oil Co. of Pa.. 316 Fourth Ave.; Philadelphia. John T. Lewie & Bros; Co., 437 Chestnut St. 23203 yi Page American Federationist--Feb. ^ and you spoil the house Keep your home in good condition with Dutdi Boywhite-lead. Mixed with pure linseed oil, it forms a long-lasting pro tection against sun, rain, and snow. This standard paint ingredient used by skilled painters everywhere is the most economical by the square foot, by the year, and by the job. It is easy to -apply, brushes out smoothly, and does not chip or scale. NATIONAL LEAD COMPANY New' York, in Broadway; Boston, r31 $1 Buffalo, z1xi6` Oak St.; Chicago. 900 West 1 Cinciinnnnati. 659 Freeman Ave.; Cleveland. S Superior Ave.; ^u. urur., -fx* ---- > ---- -- cisco. aSs California St.; Pittsburgh. National Lead & Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewi3 & Bros. Co., 437 Chestnut St. 23202 y Page American Federationist--April Dutch Boy white-lead and red-lead keep the surfaces they cover safe from the at tacks of rot and rust. Dutch Boy red-lead puts around iron and steel a tough, elastic covering that air and moisture cannot pierce. Dutch Boy white-lead can be mixed with pure linseed oil for exterior painting and with flatting oil for interior painting. It makes a paint that saves wood and other non-metallic surfaces from rot and deterioration. Both these Dutch Boy products are used by painters everywhere as standard protective paints. NATIONAL LEAD COMPANY : BAro.a.dway; _Bo.0s.t1o.n,c13.1 State St-? Cincinnati. 659 23201 H Page American Federationist--March "'fc 0000-NLI-000017093 w* "Ijead makes it safe to telephone even when the lightnings play . .^ - ` *'TVF* |LAIN gray lead seems a stupid, lumpish metal. Yet when thunder crashes and lightning flashes aroundyourhouse, thatsameleadenables you to use your telephone without danger of electrocution. Even if a bolt of light ning strikes the wires while you are talk ing, lead protects you from harm. Lead is the principal part of the fuse which is used in the modem telephone system as a protection against unusually heavy electric currents. When a light ning bolt reaches the fuse, it melts the lead of the fuse. This stops the current and prevents it from reaching your in strument. There are about 76,000,000 fuses in telephone systems in the country, and lead is in them all. More than 27,000 pounds of lead are used every year in renewing burned-out fuses. A secondary 'protection Every telephone tine has, in addition to a fuse, a device called a protector. Small particles of lead intheseprotectors, which are both in the exchange and your end ofthe telephone line, melt when lightning strikes the line and break the line over which the current is traveling toward you. The amount of lead used in this way is about 1,000,000 pounds. Renewals require the use of about 700,000 pounds more every year. Sow lead helps you phone Lead in fuses is only one of many uses to which this metal is put in the tele phone system. Every time you telephone you suramon the help of lead. In the telephone instrument and box is an average of 51 soldered connections. Lead is in all of them. Exchanges in the United: States and telephone lines run ning outof themhave billions ofsoldered connections, with about 322,000,000 pounds: of lead in them. Changes in con nections require the use of about 70,000,000 more pounds of lead every year. Sheaths of lead Millions of pounds of lead are necessary to provide snug coverings for telephone cables. One company uses-in a year more than 53,000,000 pounds, to cover 35,300,000 feet of cable. Today there are in this country about 82,000 miles of telephone, telegraph, radio and elec against the assaults of the weather. Rot cannot destroy the house whose surfaces are covered with pure white-lead and pure linseed oil. Rust cannot attack the iron and steel that are thoroughly pro tected with red-lead. Property owners who jealously protect their money invest ments know from experience that white-lead gives the surest protection for the surfaces of their houses. These owners have learned the truth of the words, "Save the surface and you save all." They realize now that the cost of good paint is secondary to protection of the covered surface. Producers of lead products Dutch Boy white-lead is the name of the pure white-lead made and sold by National Lead Company. On every keg of Dutch Boy white-lead is reproduced the picture of the Dutch Boy Painter shown below. This trade-mark guaran tees a product of the highest quality. Dutch Boy products-also include red- lead, linseed oil, flatting oil, babbitt metals, and solder. tric light cable covered with lead -- 327,300,000 pounds of it. Along this' cable are more than 6,000,000 pounds of lead for connecting and sealing the ends of cable to keep out moisture, and for terminal boxes. Where you see lead most National Lead Company also makes lead products for practically every pur poseto which lead can beput in art,indus try anddailylife. If you wantinformation regarding any particular use of lead, write to us. If you wish to read further about this wonder metal, we can tell you of a num IN telephone systems, you do not see ber of interesting books on the subject. it or realize the important work lead The latest and probably is doing. But in paint, lead in the form the most complete story of white-lead, the basic lead carbonate, of lead and its many uses and red-lead, a lead oxide, is known is "Lead, the Precious the world over. And after all, it is this Metal," published by the use of lead that is most universal. Century Company, New For generations painters have used York. If you are unableto white-lead on such surfaces as wood, and get it at your bookstore, Ted-lead on metal sis standard protection write us or the publishers. NATIONAL LEAD COMPANY New York. HI Broadway; Boston, IS! State St.; Buffalo, 113 Oak St.; Chicago, 000 West 18th St.; Cincinnati, 03 > Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis, 733 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead Ss Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co., 4S7 Chestnut St. This advertisement 'will appear in thefollowing:- 'American, May Qnftirrtav Fwm'nn- Po<5f. Mav <? 0000-NLX-0Q0017094 / LEAD gives to chinaware its beauty and lustre C'ILAZED china is nothing more than lead products, white-lead, red-lead orlith X day shaped in various forms and arge, can beusedinmakingleadglazes.But covered with a thin skin of glaze. It is potters usually prefer white-lead for the this thin coating that transforms the finest and purest results. Bed-lead and rough porous clay body into a beautiful, litharge, however, if absolutely pure, smooth, lustrous china plate or cup or make just as white a glaze as white-lead. saucer. And in making this glaze, lead has always been one of the most essen tial ingredients. Makers of fine chinaware will use, as does one manufacturer, as much as 80,000 pounds of white-lead a year and For twenty centuries pottery has been only 1,000 pounds of red-lead. Others in coated with lead glazes. Green pottery the industry use large quantities of red- made in China during the Han dynasty (206 B.C. to 220 A.D.) bore a lead glaze, as did the pottery of the ancient Assyrians and Egyptians. For hundreds of years Europe and every country in fluenced by European civilization have used pottery made of common clay cov ered with lead glazes. At the very beginning of the pottery industry, the desirability was recognized of using the lead products--white-lead, red-lead and litharge--in the manufac ture of fine chinaware. With the growth of the industry there arose the need for the manufacture of these lead products by companies, such as National Lead Company, from which thepottery maker could depend on getting white-lead or The glaze on this china contains lead. The day body is covered with the glaze mixture and is then heeded to a high temperature fa fix the glaze. red-lead or litharge of the required pur ity and fineness. lead. They will reverse the above figures and use many times as much red-lead as Quantity oflead used white-lead. Today many thousands of pounds of The use of lead paint lead are used every year in making both transparent lead glazes for fine chinaware and brilliant, glossy opaque enamel glazes put on sanitary bathroom fix tures, swimming pool, bathroom and kitchen tile and ornamental tile. In con nection with enamel glazes on sanitary ware, potters say that those with a high percentage of lead adhere better to the metal base and are less likely to crack. A LTHOUGH lead in pottery is con- stantlyservingandhelpingto beaufcify your home, the tonnage of lead used in this way is not so great as that used in paint. Everywhere you go you see whitelead paint protecting houses from the attacks of weather. For generations the professional painter has used white-lead tosave the surface. From our forefathers' time it has always been the standard for surface protection. Approximately $50,000,000 pounds ofwhite-leadareused Any one of the three on wooden and other non-metallic sur faces each year. Red-lead paint prevents rust from eating into and destroying iron and steel. So long- as property is adequately covered with white-lead and red-lead, rot and rust cannot harm it. Property owners' are awakening to the realization that paint protection is real economy. Many who never before seriously con sidered the truth of the maxim, "Save the surface and you save all," are now using white-lead and_______ red-lead to protect their investments. 1----- :sS*-l Producers of lead products Dutch Boy white-lead and Dutch Boy redrlead axe the.names .oL-the^pure..white-... lead and red-lead made and sold by National Lead Company. On every keg is reproduced the picture of the Dutch Boy Pointer shown below.* This trade mark guarantees a product of the high est quality., Dutch Boy products also include lin seed oil, flatting oil, babbitt metal and solder. National Lead Company also makes lead products for practically every pur pose to which lead can be put in art, / industry and daily life. If you wantinformation regarding any particular use of lead, write us. If you wish to read further about this wondei* metal, we can tell you of a num ber of; interesting books on the subject. The latest and probably most (complete story of lead apd its many uses is " Lead, the Precious Metal," published by Century Co., New York. Price,$3,00. If you are unable to get it at your bookstore,write the pub lisher nr send your order through us. NATIONAL LEAD COMPANY Mew York, III Broadway; Boston, 131 State St.; Buffalo, 116 Oak St.; Chicoeo , flOO West 18th St.; CinaonatS, 639 Freeman Ave.; Cleveland, 820 IVost.Superior Ave.; St. Louis, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, Joint T. Lewis & Bros. Co,, 437 Chestnut Street. This advertisement will appear in the following publications: American--December Nations Business--December National Geographic^ December Saturday Evening Post--December 6 Scientific American--December o o -n l x -o o o o 170S5 ! * Pure Linseed Products i delivered when you want them You can get prompt shipment on any of the follow ing linseed products from our warehouses, which are conveniently located throughout the country. All these products are manufactured under a guarantee of absolute purity backed by more than a century's experience: Dutch Coy linseed oil Dutch Boy flatting oil 1 Raw, hoiled, double-boiled and blown linseed oil Linseed oil cake Linseed oil meal Write to our nearest branch for complete information on any of these products. We shall also be glad to send you samples and quote prices on any quantity you desire. NATIONAL .LEAD COMPANY S' New York. Ill Broadway; Boston, 131 State St.'; Buffalo. 116 Oak. St,; Chicago. 900 West 18th St.; Cincinnati, 659 Freeman Are.; Cleveland, 820 West Superior Ave.; St. Lonis, Pittsburgh, National Lead & 03 Co. of Pa., 316 Fourth Ave.; Philadelphia. John T. Lewis & Bros. Co., 437 Chestnut St. This advertisement appears in the following magazine: American Paint Journal, May 19,1924 issue 3- 0000-NLI-000017096 Paint Products of unvarying excellence For more than a century we have been mak ing paint products under a positive guarantee of unvarying excellence. We shall be glad to have you determine the true value o,f this guarantee the next time you need-- White-lead Red-lead Linseed oil Flatting oil Basic Lead Sulphates Colors, dry and in oil With brandies located throughout the country in convenient distributing centers, we can give you immediate delivery of any of these products. ' just send your order to the branch that is nearest to you. gave j NATIONAL LEAD COMPANY New Yorfc, 111 Broadway; Boston, 131 State St,; Buffalo, 116 Oak St.; Chicago. 900 West 18th St.; Cincinnati. 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis. 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & OH Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bios. Co., 437 Chestnut St. This advertisement appears in ikefollowing magazine: American Paint Journal, May 26y IBM issue 00Q0-NLI-000017097 When you buy Dry white-lead Paste winte-'lead Coach and car lead Flake white with each order you also receive a recognized guarantee of quality. This certifies that every ounce of white-lead shipped you is strictly pure, extremely fine in texture and unifoirnly white--a guarantee made possible by over a century's experience backed up by constant laboratory research. Distributing centers throughout the country can give you quick delivery on any of these products in any quantity. Write to our nearest branch for more specific information and current prices. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston. 131 State St.; Buffalo. 116 Oak St.; Chicago, 906 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louie, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co,, 437 Chestnut St. This advertisement appears in thefollowing magazine: American Paint Journal, June 16,1924 issue Lead Oxides as specified Dry reel-lead Paste red-lead Liquid red-lead Litharge Orange mineral You can always rely upon get ting from us lead oxides of the specified fineness, purity, and color. Our red-lead and. litharge are rightfor glass-, varnish-, rubber-, and battery-making and for oil refining. We also make painters' redlead and assayers' and papermakers' litharge. Orange mineral made by us is unusually fine and pure in color for the manufacture ofvermilion, printing-ink and dipping paint. Our nearest branch will give you prompt shipment and will also gladly send you prices and any other specific information you desire. NATIONAL LEAD COMPANY ----------------------------------- - --.. Ave.;Cleveland, 8*v West Superior Ave.; St. Louis, 722 Chestnut Street; San Francisco. 485 California Street; Pittsburgh, National Lead & 03 Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co.. 437 Chestnut St. This advertisement appears in thefollowing magazine: American Paint Journal, June 23,1924 issue 0000-NLI-000017099 f A new era in flat finishes FOR sheer richness of finish, or for lievable speed in application and an un spreading rate per gallon, or for high usually great covering power per gallon. speed of application, the advent of DutchSavings such as these are always worth Boy flatting oil has opened a new era, an while, but especially so in these days of entirely unprecedented conception, in flat high labor costs. . finishes. Painters say that ]paint made with This is a strong statement, and we ex Dutch Boy flatting oil goes on like but pect you to question it. We want you to ter." It flows smoothly from the brush. i be skeptical--to check us up on it. Once It levels itself nicely. ^ you try Dutch Boy flatting. We know you Of major importance^ too, is the feet will thank us for "putting you next" to that Dutch Boy flatting oil makes a flat a flatting medium which marks a new era . paint which sets so slowly that a-helper in interior decoration. is not required in working on long Like a rubbed-down job stretches. One man can do a whole room alone without risk of laps and joints If you have never done a job with showing. white-lead and Dutch Boy flatting oil, there is a treat in store for you. You will Just add it to the lead j marvel that such a handsome finish is possible with flowed-on flat paint. Being a varnish-type vehicle, Dutch Boy flatting oil produces a silky, solid, Dutch Boy flatting oil is complete in itself. It contains exactly the right amount of every ingredient to insure a fine job. Add no turpentine. Add no linseed oil. Add j substantial finishon theorder of a rubbed- no drier. Just mix the flatting oil into the. down job. The finish is not dead and white-lead and "go to it." Full directions lifeless. It is more like the handsome on the one- and five-gallon cans. matt finish of an eggshell. Use Dutch Boy flatting oil as per di "Goes on like butter" rections (just as.it comes in the can) and you will be rewarded with astonishingly Actual cost figures from a number ofcon pleasing results and lower - tracting painters show an almost unbe- labor costs. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State St.; Buffalo, 116OakSt.; Chicago, 900West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut St. Du t c h Bo y Fl a t t in g Oi l 2415 Page American Painter--Feb. 'jf 0000-NLI-000017100 Built in the days of Miles Standish AMONG the Colonial homes still \ standing, few appeal to architects with such dignity and stateliness as the Royall House in Medford, Mass. A small part of this mansion was built in 1632 by Governor Winthrop and is reputed to be the oldest existing structure in America. In 1732 Isaac Royall began enlarging the original building. The Royall House as it stands today was completed in 1738. Wood is the principal construction material. Part of the exterior is in the original white pine, almost three hun dred years old. The whole structure is in excellent condition, due largely to the character of the wood and the pro tection; afforded by paint. The main doorway on the east is flanked: by Doric pilasters, and the porch at the south side, supported by Doric columns, is said to be a partic ularly fineexampleofGeorgian architecture. An unusual feature of this ; Colonial house is the vertical emphasis obtained from the treatment of the windows. Placed one above the other, they seem to increase the height ofthis three-story structure. On the west facade the comers ofthe house are finished with pilasters resting on unusually high pedestals. The cor ners of the east facade are rusticated. These measured drawings sent free All of these Royall House details have been accurately measured and drawnby A.CJFemald and F.CAdams. Theseand* other measured drawings will be sent to any architect requesting Portfolio No. 00 ofEarly American. Architecture. The historical notes you have just read will not, however, appear in the Portfolio. So keep this page for reference after you re- ceive your Portfolio, . NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State St* Buffalo, 116 Oak St4 Chicago, .900 West 18th St*j Cincinnati, 659 Freeman Ave.; Cleveland, 620 West SuperiorAve.; St. Louis. 722 Chestnut St.; Bros. Co., 437 Chestnut Sc. This advertisement appears in the following, publications: Page--Architectural Forum--Jan. Page--:American Architect-fan. 2 0000-NH-000017101 Trinity Church, Neuifiert, R. U From original sketch byO.R. Eggersappearingin Sketcheaof Early American Architecture. r in it y c h u r c h at TNewport, Rhode Is-' land, was built in 1726. It pilasters. These are set back alittle,givingtopulpit and reading desk an effect is typical of the churches ofsoft lights and shadows. erected in New England Squareandfluted pierssup during the early .history of the Colonies. This church stands today A Co l o n ia l port the vaulted ceiling. Detailed drawings of in the old part of New port, hedged in by small Ch u r c h Trinity sent free This pulpit, sounding wooden structures and narrow, quaint streets, reverently preserving the 200 Ye a r s Ol d board,vaulted ceilings and other interesting details of old Trinity have been dignity and quiet refinement that- characterised measured and drawn by Frank E. Wallis, architect. New England meeting houses. New York. These measured drawings, together Old Trinity has always been associated with with those of other Colonial .buildings, are now stirring scenes of early wars. During the occupa." ready for mailingto any architect request- tion of Newport by the British, a fire destroyed a : ing a set. Simply write us for Portfolio large part of the town. Among the few structures Not?; of Early American Architecture. to escape the flames was Trinity Church. Down The historical notes you have just read through the years it has been stoutly protected will not,however, appear in thePortfolio. irom every threatened danger. So keep this page for reference _--3': The Colonial architect-builder who erected old after you receive, your Portfolio. Trinity has long since been forgotten. Yet his craftsmanship still lives in the careful handwork of doorway, pulpit and tall spire. This work, according to architects, is best shown in the delicate moldings of pulpit and sounding board, which are broken above and below the NATIONAL LEAD COMPANY Makers ofDutch Boy white-lead, 'the logical choice for preserving and beautifying distinctive design NewYork, 111 Broadway; Bostor), 131 State St.; Budalo 116 Oak Sc.: Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.s Cleveland, 820 West Superior Ave.; Sc. Louis, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead &. Oil Co., of Pa., 316 4th Ave.; Philadelphia, John T. Lewis & Bros, Co., 437 Chestnut St. This advertisement appears in,the following publications: Page--Architectural Forum--Feb. Page--American Architect--Jan. 20 The home of Was h in g t o n , statesman and architect On the right bank of the Potomac, in Fairfax County, Va., stands Mount Vernon, the home of George: Washington. The stately Golonial mansion was built in 1743 by Lawrence Washington, an older brother of George. In 1784 George Washington developed the arrangement of the present buildings. Mount Vernon as it stands today is 96 feet long by 30 feet, with two stories and.a generous garret. A portico extending the whole length of the river front is carried on square columns. Above the entablature of this portico runs a light balustrade. Three dormer windows pierce the river side of the roof; there are two on the west, and one on each ofthe' ends. A small observatory with spire cuts the center of the ridge. The: house proper is built entirely of wood, very solidly framed. The outer covering is of broad, thick boards, worked into chamfered panels to give the ap' . pearance of stonework. You would, expect that these boards and panels should have split and rotted long ago. Yet they are in perfect condition today, protected as is the rest of this staunch old budding with white paint. Detailed drawings of Mount Vernon sent free A copy of the original "grounds plan" for Mount Vernon, together with detailed measured draw*mgs"by T. F. Laist, forms part of our new Port" folio of Early American Architecture. This portfolio also contains measured drawings of other important Colonial buildings. It will be sent free to any architect who writes for Portfolio No. o. The historical notes you have just read will not, however, appear in the portfolio. So keep this page for refer ence after you receive, your portfolio. NATIONAL LEAD COMPANY Makers of Dutch Boy whitehead, the logical choice for preserving and beautifying distinctive design New York, 111 Broadway; Boston, lit State St.; Buffalo, 116 Oak Sc.; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis, 722 Chestnut St.; Son Francisco, 485 California St.; Pittsburgh, National Lead &. Oil Co. of Pa., -316 Fourth Ave.; Philadelphia. JohnT. Lewis & Bros., 457 Chestnut St, This advertisement appears in the following publications: Page--Architectural Forum--March Page--American Architect--Feb. 27th 0000-KLI-000017103 BENEDICT ARNOLD'S home Considered by architects as the best example of Georgian wor\ in Philadelphia. MANY families prominent in the early history of our country have lived in this spacious Colonial home. It was built in 1761 for John MacPherson, a wealthy merchant and mariner of Philadelphia. Don Juan Mirailles, Spanish Minister, occupied it in 1777. Benedict Arnold bought the estate in 1779 for 17,000, but forfeited it in 1781 under the 'Act for the Attainder of Traitors. Baron de Steuben, Inspector-General of the Army under Washington, also resided at Mt. Pleasant. It became the property of Philadelphia in 1868. The stateliness of this old mansion, architects agree, is due largely to its im pressive height emphasized by a predomi nance of vertical lines. The hip roof, for example, is heightened in effect by a high, balus trade. The four dormers, which light the attic, and the tall chimneys, obscured within the walls until they emerge above the roof, also accent the vortical lines. in its construction, architects consider Mt.Pleas ant particularly interesting. The 18-inch walls are reared upon a gray ashlar base 6 feet high. Two courses of molded brick appear at the level of the first floor. The walls above this brick base are stuccoed a reddish buff color, and continue by means of tooling the' rectangular pattern of the masonry below. Quoins, five bricks high, carry the brickwork decorationpastaband-courseatthesecondfloorlevel and upward to the main cornice. Lintels of brown ish stone incised in imitation of flat arches span the window openings. The broad window frames and all other woodwork are painted white. Mt. Pleasant, or Arnold's mansion, was built in 1761. It overlooks, the Schiey$$1 Riper in what is now Fairmount Pari{, Philadelphia. This portfolio of drawings sent to you The most important interior and exterior details of Mt; Pleasant mansion have. been accurately measured and drawn by Chas, L. Hillman. These measured drawings form only a part of a working size, loose-leaf Portfolio, of Early American Archi tecture. A copy will be sent without charge to any architect requesting it. Just write us for Portfolio No. 2. . . The historical notes you have just read will not, however, appear in the Portfolio. So keep this page for reference after you receive your Portfolio. NATIONAL LEAD COMPANY Makers of Dutch Boy white-lead, the logical choice for preserving and beautifying distinctive design New York, 111 Broadway; Boston, 131 State St.; Buffalo, lid Oak St.; Chicago, 900 West 18th Sc.; Ciadnnad. 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis, 72Z Chestnut St.; San Francisco, 485 California Sc.; Pittsburgh, National Lead St Oil Co., of Pa., 316 4th Ave.; Philadelphia, John T. Lewis St Bros. Co,, 437 Chestnut St. This advertisement appears in the following: publications; Page--Architectural Forum --April ' American Architect--March 26 OOOQ-NU-000017104 famous Colonial Room THE BULL'PRINGLE HOUSE was built in 1765 chamber, with a rich dado, handsome cornice, by Miles Brewton, a wealthy merchant of and elaborate mantel which is carried up to the Charleston, S. C. It is simple and plain in its placno,ved ceiling. sturdy in construction, and stately in effect. Lofty paneled walls complete the charm of this Today architects .regard it as a notable example spacious room. Painted throughout in tints of of the two-story porch treatment in Colonial cream and ivory, these walls add warm hospitality architecture. ..to a room which would The main doorway, cen otherwise be severely trally placed and flanked by formal. pilasters, leads into a stoneflagged halL This hall runs through to the rear, divid You can use these . measured drawings ing the lower floor into two The interiors of the Bull- suites. Pringle House Have been At the rear of this hall is accurately, measured and a handsomemahogany stair drawn by E. Eldon Deane. case of two flights, with These measured drawings, gracefully turned banisters together with full-size and carved stair-ends. The plates of other Colonial half-pace landing at the end of the first flight is structures, both exteriors and interiors,, have been lighted by a deeply recessed three-light window. compiled in aPortfolio ofEarly American From this landing an excellent view is obtained of Architecture. Write us for your copy of the quaint old courtyard in the rear and the slave Portfolio No. 1. quarters. The historical notes you have just read The upper hall of this old Colonial mansion will not, however,appearinthe Portfolio. is very dignified and elaborate, with heavily pedi- So keep this page for reference mented doors to the chambers and a deeply arched after you receive your Portfolio. 3gvaSjr'`^g^j entrance to the drawing-room. Passing into this drawing-room, even a casual NATIONAL LEAD COMPANY observer is quickly impressed with its atmosphere of old-time splendor. Expert critics have pro nounced this drawing-room as the most beautiful Colonial room in America. It is a long, inviting Makers of Dutch. Boy white-lead, the logical choice for preserving and beautifying distinctive design New York, 111 Broadway; Boston, 131 State St.: Buffalo, 116 Oak St.; Chicago, 900 West I8th Sc.; Cincinnati, 659 Freeman Awe.; Cleveland, 620 West Superior Ave.; St. Louis, 722 Chestnut St.; San Francisco, 465 California St.; Pittsburgh, National Lead & Oil Co. of 316 Fourth Ave.; Philadelphia,JohnT. Lewis & Bros. Co.. 437 Chestnut St. 4 This advertisement appears in the following publications: Pagzrr-Architectural Forum--May American'Architect--April-23 0000-NLI-000017105 The THOMAS COWLES HOUSE, Fflmngton, Conn. Courtesy "White Pine ArchitEctural iKtotioeraohs" 2yaim, cttrmiMood gateivay of die Thomas Cowles House Built by a soldier of fortune IN 1790, William Sprats, a soldier 01 many flags, spacious staircase-hall and rooms decorated with built the Thomas Cowles House at Farming" richly moulded cornice and carved mantels--are all ton, Conn. After almost 150 years, it still attractsfinished in white. the eye of all who appreciate beauty born of Write to us for these measured drawings simplicity and correctly proportioned design. Upon first glance at this eighteenth-century house, one sees a sloping gambrel roof, pierced by dormers and tall chimneys, the whole comfort ably resting on corners made prominent by skilful rustication. Closer observation reveals a PaHadian window, detailed in pilasters and topped by cornice and C. Bertram French, architect, .New York, has accurately measured and drawn the most interesting details of the Thomas Cowles House. These draw ings with others have been compiled in a Port folio of Early American Architecture. It will be sent free to any architect re questing Portfolio No. a. pediment, which is placed in the center of the The historical notes you have just rea<f second story. This window-extends out over the will not, however, appear inthePortfolio. doorway and is supported by two columns from So keep this page for reference -r the ground floor. Architects agree that this simple after you receive your Portfolio. composition forms an entrance whichis the embodi ment of old-time hospitality. NATIONAL LEAD COMPANY At the present time, this Colonial house, con structed entirely of white pine, is said to be in perfect condition. The exteriors are painted in light brown with a dark brown trim. The interiors-- Makers of Dutch Boy white-lead, the logical choice for presenting and beautifying distinctive design New York. Ill Broadway; Boston. 131 State St.; Buffalo, 116 Oat St.; Chicago, 900 West 18thSt.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Super!ot Ave.; Sc. Louis, 722 Chestnut St. j San Francisco, 485 California Sc. j Pittsburgh, National Lead &. Oil Co. of Pa., 326 Fourth Ave.; Philadelphia, John X. Lewis Sr Bros. Co,, 437 ChestnutSt. This advertisement appears in the following publications: Page--Architectural Forum--June American Architect--May 21 ' ......( OOOO-fiLI-000017106 L City Hall, Jfew Tor\ from an original sketch by Q. R. Eggers appearing in "Sketches of Early American Architecture" New York City Hall restored from time'faded drawings Modem wonders of architecture overtop New Yorks City Hall on every side. Yet to this day architects regard this old building as unexcelled for perfect proportions and beautiful design. It was built in 1803-12 at a cost of $500,000, an enormous expenditure in those early days of' city finance. John McComb, Jr., the architect" builder, received but six dollars a day for his services, For this sum he developed a set of drawings which are considered today as excellent examples of artistic skill. From these old drawings made by McComb, all but one of the historic interiors of City Hall, which had been altered by changing city authori ties, have now been restored as nearly as possible to them original design. The thoroughness with which this restoration work has been preserved and protected for future . generations is shown by the treatment of the Governor's suite; This suite is finished in a mellow cream enamel. Foundation coats of Dutch Boy white-lead and oil were followed by two coats of enamel. Each coat of paint was thoroughly sandpapered. The enamel was rubbed down with pumice stone and water. The restoration and decoration of the Governor's suite, as well as the other interiors of New York's City Hall were executed by Grosvenor Atterbury, Architect, F. A. I. A, with the col laboration of his associate, John Akny Tompkins. Plates of John McCombs original - drawings sent free In all of this restoration work, McCombs original drawings, wherever they existed, were pairistak- ingly followed. We have been permitted to re produce a few of these drawings in a Portfolio of Early American Architecture, whichalso contains accurate measured drawings of other noteworthy Colonial buildings. It will be sent free to any architect who writes for Portfolio No.___ The historical notes you have just read will not, however, appear in the Portfolio. So keep this page for reference after youreceive your Portfolio. NATIONAL LEAD COMPANY Makers of Dutch Boy uihiteAead, the logical choice for preserving and beautifying distinctive design NewYork, 111 Broadway; Boston. 131 State St.; Buffalo, 116 Oak St.; Chicago, 9C0 West IBth St.: Cincinnati, 6S9 Freeman Ave,; Cleveland, 820 West Superior Ave.; St. Louis, 722 Chestnut St.; San Fraactsco, 485 California Sc.; Pittsburgh, National Lead St Oil Co., of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis St Bros. Co., 437 Chestnut St. 23184 Page Architectural Forum--July American Architect--June 18 yz 0000-NLI-000017107 This building blends Colonial with Greek design EDGEWOOD, near Edgefield, S. CL, was once the are generally painted white or light tints ofbrown home of Governor Francis W. Pickens. Built - or yellow, occasionally with a darker trim. From in 1830, it is typical of the interesting Colonial generation to generation, paint has given lasting houses to be found in the South. protection to these old Southern homes. It is a modest structure, intended for use.as an These measured drawings will be sent you free ordinary dwelling. It rambles over the ground with true Southern disregard of space till the front spans a length of full forty yards. "That the architectural thought is Colonial,1' says a prominent architect, "is told not only by the successful refinement of the mouldings of the main portico and the decoration of the front with the pediment, but 'most of all by the artistic feeling that dictated the treatment above the column caps with a series of elliptical arches. "In the fiat pediments of the pavilions there are traces of the influence of the Greek Revival, while Detailed drawings'ofEdgewood exteriors have been made by E.P. Morrill. They form, part of a work" ing'siz;e, loose-leaf portfolio of accurately measured Colonial exteriors and interiors. We have your copy of Early American Architecture ] ready to mail to you. Write us for ' Portfolio No. i. The historical notes you havejust read will not, however, appear in thePortfolio. So keep this page for reference after you receive your Portfolio. the caps and bases are naive imitations of the NATIONAL LEAD COMPANY proper forms. The main house, pavilions and con* Makers of Dutch. Boy white-lead, the logical choke for preserving and beautifying distinctive design necting galleries are faced with a long veranda New York. Ill Broadway; Boston. 121 State St; Baffalo, 115 Oak St.,* Chicago, which adds ati attractive touch to the structure." 900 West ISth Sc.; Cincinnati, 459 Freeman Ave.; Cleveland, 820 West Superior . Ave.; St. Louis, 722 Chestnut Sst San Francisco, 485 California St.j Pittsburgh, Colonial houses in the South, such as Edgewood, National Lead &. Oil Co., of Pa., 316 4th Ave.; Philadelphia, John T. Lewis &. Bros. Co,; 437 Chestnut St. This advertisement appears in the following publications: Page--Architectural Forum--August American Architect--July 16 OOOO-KLJ-OOOOI7/08 WHEN thunder crashes and lightning flashes about your farm, lead enables you to use your telephone without danger of electrocution. Lead is the principal part of the fuse used in the modem telephone system. When a lightning bolt reaches the fuse, it melts the lead of the fuse. This stops the current and prevents it from .reaching your instrument and you. Every time you telephone, you summon the aid of! lead. Millions of pounds of lead axe in soldered connections in telephone ex changes and telephone lines throughout the country. Manymore millions of pounds of lead are necessary to provide cover ings for telephone, telegraph, radio and electric light cables. White-lead paint for exterior or interior use can be tinted to any desired colbr. Bust cannot destroy the metal that is thoroughly protected with red-lead. The ihaxim, "Save the surfaceand you save all," applies to metal just as surely as it does to non-metallic surfaces,. Handy Book on Painting If you want to know how to save the surface of wood, masonry or metal on your farm with paint, write for our Sandy Boole on Painting. This book is a store house of paint facts and formulas and will be sent free on request. In telephone systems you do not see lead or realize the impor tant work it does. But in paint, lead in the form of white-lead, the basic lead carbonate, and redlead, a lead oxide, is known the world over. About 350,000,000 pounds of white-lead are used in painteachyear, while approxi mately 20,000,000 pounds of red- lead areapplied to metal annually in this country. Paint cheaper than wood Farin owners who zealously protect their properly know from experience that white-lead gives the surest protection for the surfacesoftheir houses. Rot cannot destroy the outside surfaces of farm houses that are covered with pure white-lead and pure linseed 01L For paint ing interior walls and ceil ings, pure white-lead and flatting oil give protective r finishes of unusual beauty. Producers of leadproducts Dutch Boy white-lead and Dutch Boy red-lead are names of the pure white-lead and red-lead made and sold by National Lead Company. On every keg of Dutch Boy white-lead andDutch Boy redlead is reproduced the picture of . the Dutch Boy Painter shown below. This trademark guaran tees a product of the highest quality. Dutch Boy products also in-. dude linseed oil, flatting oil, bab bitt metals, and solder. National Lead Company also makes lead products for practi callyevery purpose to which lead can be put in art, industry and daily life. If you want informa tion regarding any particular use of lead, write to us. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 1S1 State'Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cnvaxt- B8ii.,059 Freeman Avenue; Cleveland, 820 West Superior Avenue; SL Louis, 723 Chestnut Street; San Franosco, 486 California Street; Pittsburgh, Na tional Lead & Oil Co. of Pezma;, 816 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 497 Chestnut Street This advertisement appears in the following publications: jBreeders Gazette--'May 8 Hoard s Dairyman--May 9 Ohio Parmer---May 10 Indiana Farmeds Guide--May 17 Prairie Farmei--May 24 Wallacds Farmer--May 30 Oklahoma Farmer and Stockman--May 25 Wisconsin Agriculturist--May 10 The Farms;--May 3 Kansas Farmeds Mail and Breeze--May 10 Rural New Vorket--May 17 Michigan Formes--May 24 OOOO-fvLI-OOOO17J 09 "Look--it glistens* Hold it*--it's heavy. Tap it--it rings." YOU tell fine glass frith your eyes, hands, and ears. In the light, the bowl glistens with the rainbow's colors. In your hand, it is heavier than the common glass bowl. When you strike it, you hear a clear, bell-liltfe ring. Lead, that dull, unattractive metal, in the form of litharge and red-lead (oxides of lead) is responsible for the brilliance of fine glass. It also gives weight to glass. The piece of fine plain glass or cut glass you pick up may be anywhere from 20% to 50% lead. Although lead, helps to make glass an object of adjuration, it con ceals itself so that there is no visible sign of its presence. It is in its more general use as paint thatyon can see it on everyhand. On farm houses, bams, fences, any wooden or non-metallic sur face, white-lead stands forth surfaces. Bed-lead saves iron fences, iron and steel Implements and machinery from rusting out instead of wearing out in service. Thousands of property owners today believe in the phrase/*Save the surface and you save all" They realize that it is more eco nomical to cover their property with white-lead and red-lead than to pay for the damage that the weather soon does to unpamted surfaces. A hundred pages of paint facts This man is giving the fans house white-lead protection against the attacks of the weather boldly, defying storms and sun shine, air and moisture, in their attempts to start decay. On metal farm equipment, red-lead prevents rust from beginning its work of destruction. White-lead paint and red-lead paint are signs of freshness and cleanliness, of safety against weather attacks, of protection against loss of money invested inthe propertythey cover. Save the cost of rot and rust Once upon a time wood was cheaperthan paint. Thatwaslong ago.It ismore economical todayto keephouseand bamsurfacesthor oughly protected with paint-- white-lead paint--than to repair and replace rotted parts or to rebuild perhaps after the unprotected house orbarnhas crumbledunder the attacks of the weather. People everywhere have proved the effectiveness and economy of pure redleadprotectionforallmetal If you want to know how to save the surface of wood, masonry or metal on your farm with, paint, write for our "Handy Book on Painting." This book is filled with essential paintfacts and for mulas and wfil be sent free at your request. Producers of lead products Dutch Boy white-lead and Dutch Boy red-lead are the names of the pure white-lead and red-lead made and sold by National Lead Company. On every keg of these products is reproduced the pic ture of the Dutch Boy Painter shown below. This trade-mark guarantees a product of the high est quality. National Lead' Company' also ~ makes lead products for practi cally every purpose to which lead can be put in art, industry, and daily life. If you want informa tion regarding any particular use of lead, write to us. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 181 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincin nati, 659 Freeman Avenue; Cleveland, 830 West Superior Avenue; St. Louis, 722 Chestnut Street; San Runrisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., S16 Fourth 1 Avenue; Philadelphia, John T. Lewis i & Bros. Co* 437 Chestnut Street. This advertisement appears in the following publications: Breeders Gazette--June -12 Hoard1 s Dairyman--June 13 Ohio Farme)--June 14 Indiana Farmer's Guide--June 21 Prairie Farmet--June 28 Wallace's Farmer--June 20 Oklahoma Farmer and Stockman--June 25 Wisconsin Agriculturist--June 14 The Farmer--June 7 Kansas Farmer 13 Mail and Breeze--June 14 Rural New Yorkei--June 21 Michigan Farmer--June 28 0000-NU-000017110 Lead gives light when darkness comes BLACK clouds hide the midday Just as red-lead save? metal so sun. A storm breaks over a whiterlead keeps wood and noncommunity. Everywhere peoplem^tallicsurfadrafromrattiiigaway. turn on electric lights. White-lead has been, a standard In the emergency the power plant must supply electricity up to capacity. But only two of the generators are running. Where does the additional current come from? protective paint for generations. Today you cajn see it everywhere in city and country. Like fed-lead it Sticks tightly to the '.surface, is impervious to air and moisture and lasts long. The electrician turns on the cur rent from many storage batteries. These batteries, made mostly of lead, provide the.extra current un til other generators are started. Lead storage batteries are an essential part of the nation's life. They provide power for running farm machinery. They furnish elec trical energy for ignition systems of tractors; for starting, lighting and ignition systems of automobiles. Lead storage batteries propel street cars and electric vehicles. They operate drawbridges and railroad signals. They help to fire guns on warships and to propel submarines under the water's surface. Where lead serves as paint Lead aids man faithfully and well in the storage battery. Many mil lions of pounds of lead are in stor age batteries in this country. But lead serves the nation more generally as paint. For protecting metal surfaces against the attacks of rust, red-lead paint has .long been the standard. It guards city skyscraper skeletons, bridges, gas tanks. Bed-lead should protect your farm machinery and all metal surfaces on your farm equipment against rust. Rust costs millions Every year about $600,000,000 worth of machinery, tools and metal implements is made useless by rust. Farmers bear a great deal of this loss --a loss which paint would kelp to prevent. The harrow that lies half buried in dead weeds out back of the wagon shed; thehay rake' that stands next to the fence near the end of the lane that leads to a marsh; the binder that is not under shelter--all these become sacrifices to rust unless protected by paint. "Where farmers keep their metal equipment protected by red-lead paint, that equipment is safe from rust, from rapid deterioration and eventual destruction Many pages ofpaint facts If you want to know how to save the surface of wood, masonry or metal on your farm with paint, write for our "Handy Book on Painting." This book is a store house of essential paint facts mid formulas and will be sent to you free on request. Producers of lead products Dutch Boy red-lead and Dutch Boy white-lead are the names of pure red-lead and white-lead made and sold by National Lead Company. On every keg of these Dutch Boy products is reproduced the picture of the Dutch Boy Painter shown here. This trade-mark guar antees a product of the highest quality. . Dutch Boy products also include white-lead, linseed oil, flatting oil, babbitt metals, and solder. National Lead Company also makes lead products for practically every purpose to which lead can be put in art, industry and daily life. If you want information re garding any particular use of lead, write to us. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 1S1 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincin nati, 659 Freeman Avenue; Cleveland, 890 West Superior Avenue; St. Louis, 799 ChestnatStreet; Sun Francisco, 485 California Strcetj'Pittsburgh, National Lead & Oil Co. of Feana., 3IS Fourth Avenue; Philadelphia, John T. Lewis &Bros. Co., 437 ChestnatStreet. This advertisement appears in the following publications: Half Page--Breeder's Gazette--Nov. 13 Hoard's Dairyman--Nov. 14 Ohio Fanner--Nov. 15 Indiana Farmer's Guide---Nov. 22 Prairie Farmer--Nov. 29 Wallace's Farmer--Nav. 21 Oklahoma Farmer and Stockman--Nov- 25 Wisconsin Agriculturist--Nov. 8 The Farmer--Nov. 1 Kansas Farmer, Gf Mail & Breeze--Nov. 8 Rural Nena Yorker--Nov. 15 Michigan Farmer--Nov. 22 OOOO-NLI-0OOO17111 '5 \ ft 4 ;Ils$M1a| Lead gives to cliinaware its beauty and lustre GLAZED china is nothing He and his fellow craftsmen have more than clay shaped in used it for generations. Painters varidus fords and covered witkhnow its qualities and have con a thin skin of glaze. It is this fidence in it.. thin coating that transforms the Red-leadfor metal surfaces rough, porous clay body into a beaniiM, smooth, lustrous china plate or cup or saucer. And in making this glaze, lead has al ways been one of the most essen tial ingredients. Red-lead paint is to iron and steel surfaces what white-lead is to wood. It prevents rust and rust is just as sure to destroy your unpainted machinery, your tools as rot is to destroy your unpaint Any one of the three lead prod ed house or barn. Save wooden ucts--white-lead, red-lead, or surfaces with white-lead paint, litharge-can be used in making and the metal with red-lead. lead glazes. Makers of fine china- ware will use as much as 80,000 pounds of white-lead a year and only 1,000 pounds .of red-lead. Others in the industry use large quantities of red-lead. They will reverse the above figures and use 80 times as much red-lead as white-lead. Where most lead is used Although lead in pottery is con stantly serving and helping to beautify your home, the tonnage of lead used in this way is not so great as that usedin paint. Every where you go you see white-lead paint protecting houses from the attacks of weather. There is no finer paint than' pure white-lead and linseed oil for protecting exterior wooden surfaces from rot and decay. And nowhere is such protection so needed as on farm buildings. Ex posed to the full sweep of wind and storm, all houses, bams, and other wooden structures should haveadequatecoveringsof whitelead paint. In these days when building costs are so high, the far-seeing farmer protects with white-lead paint the money he has invested in fiis property. In other words, he believes in the slogan, "Save the surface and you save all." Ask any experienced painter what you should do to save your property from the attacks of the weather. He will tell you to keep it covered with white-lead paint. Thit man it jrirwtf thefarm konst while-had protection ngaimithc attacks ofthe weather. A hundredpages ofpaint facts If you want to know how to save the surface of wood, masonry or metal on your farm with paint, write for our "Handy Book on Painting." This book is.filled with essential paint facts and formulas and will be sent free at your request. Dutch Boy white-lead and Dutch Boy red-lead are the names ofthe purewhite-lead and red-lead made and sold by National Lead Company. On every keg of these products is reproduced the pic ture of the Duteh Boy Painter shown below. This trade-mark guarantees a product of the high est quality. National Lead Company also, makes lead products for^ practi cally every purpose to which lead can be put in art, indus try, and daily life. H you want information regard ing any particular use of lead, write to us. NATIONAL LEAD COMPANY New York, III Broadway; Boston, 181 State Street; BuEalo, 116 Oak Street; Chicago, 800 West 18th Street; Cincinnati, 659 Freeman Avenue;, Geveland, V-SsrethesuifittJS---) 820 West Snowier Avenue: St. Loins. 722 Chestnut Street; So b Francisco, t -vousaveali-g^^ , $ 485 California Street; Pittsburgh, Notional Lead 8s Oil Co. of Penns.. S16 ----- - ---i Fourth Avenue; Philadelphia, John T. Lewis 8c Bros. Co., 4S7 Chestnut Street This advertisement appears in the following publications: Half Page--Breeder's Gazette--Dec. 11 Hoard's Dairyman--Dec. 12 Ohio Farmer--Dec. 13 Indiana Farmer's Guide--Dec. 20 Prairie Farmer--Dec. 27 Wallace's Farmer--Dec. 19 Oklahoma Farmer and Stockman--Dec. 10 Wisconsin Agriculturist--Dec. 13 The Farmer--Dec. 13 Kansas Farmer, & Mail & Breeze--Dec. 13 Rural Ne<uj. Yorker--Dee. 13 Michigan Farmer--Dec. 20 0000-NLI-000017112 Tom# of lead roll along every highway T TOW much lead is in your automoJl j L bile--yourtruck--your tractor? In allthe Hew motor vehicles built annually there are about 110,000^000 pounds of lead. It is in motor cars that roll along roads and city streets. It is in the farm trucks and tractors that carry your products and help cultivate the soil and harvest your crops. Where ike lead is The storage battery, which provides electric current for the tractor's ignition system and for the starting, lightingand ignition of truck and automobile, is mostly lead. Lead-tin solder seals the seams of the gasoline tank and radiator of motor car and truck. It is used in the generator that charges the lead storage battery. Lead is in the hard rubber switch button in your automobile, the soft rubber insulation about the wiring of your engine. Your rubber tires, the rubber top of your car, and the rubber mat on your car step contain lead. Elec tric light bulbs on your car are made of lead .glass. The gasoline you use has been refined with the aid of litharge, a lead oxide. Where you find the most lead Lead serves you long and faithfully in your motor vehicles. But as paint lead is more widely used. In the form of paint, lead helps to protect your house, your farmbuildings andfarm equipment. In one yearapproximately 350,000,000 pounds of white-lead paint are used in this country on wooden and other nonmetallic surfaces. Nearly 20,000,000 pounds of red-lead paint are applied to metal surfaces annually. This record shows the awakening of property owners everywhere to the ne cessity and economy of paint protection. Air and moisture are deadly enemies of ' wood and metal. They find easy prey in the farm house, barn, fence and silo that are unprotected by paint. While-lead a standard 'protective paint White-lead paint is the most effective protection for these buildings against Justaswhite-leadpaintprotectswooden and non-metallic surfaces about your farm, so red-lead keeps your metal from rusting. Unless protected, metal frame work of windmills, iron fences, iron and steel implements 'and machinery often rustout before they have an opportunity to wear out. If you don't belong-to the everincreasing army of property owners who believei in the maxim, "Save the surface and you save all," join now. Save the wooden and non-metaflie surfaces about your farm with whitelead and your metal with red-lead. rot and decay. Pure white-lead mixed with pure linseed oil makes a paint for exterior painting that has been a stand ard for generations.. Skilled professional painters swear by .it.- Paint manufac turers use it in making their best paints. Pure white-lead mixed with flatting oil gives a paint that protects , and beauti fies interior walls and woodwork. This paint can be tinted to any. color desired to harmonizewith the decorative scheme in your rooms. ' So long as the white-lead paint film remains unbroken itpresents miimpassa ble barrier to air and moisture. Whitelead is impervious to the dements that start decay and deterioration. It sticks tight to the surface it covers; spreads far and lasts long. Producers of lead products Dutch Boy white-lead and Dutch Boy red-lead are the names of thepure whitelead and red-lead made and. sold by .National Lead Company. On every keg' . of these products is reproduced the pic ture of the Dutch Boy Painter shown below. This trade-mark guarantees a product of the highest quality. Dutch Boy products also include lin seed oil, flatting oil, babbit metals and solder. National Lead Company also makes ' I lead, products for practically every pur- j pose- to which lead can be put in art, industry and daily life. If you want in- w formation regarding any particular use of lead, write to us. If you wish to read further about this. wonder metal, we can tell you of a num- . ber of interesting books on the subject. The latest and probably the most complete story * of lead and its many uses is "Lead, the Precious Meted," published by the Century Company, New York-. If you axe unable to get it at your bookstore, write us or the publishers. NATIONAL LEAD COMPANY NewYork, 211 Broadway;Boston, 131State Street; Buffalo, 116Oak Street; Chicago, 800 West 18th sheet; Cincinnati, 650Freeman Avenue; Cleveland. 820 West Superior Avenue; St Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National load & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co.a 437 Chestnut St, 0000-NLI-00G017113 This advertisement appears in the following publication: Page--Couniry Gentleman--March 15 4iv^tr "Vt-- - " : is~ .Lead makes it safe to telephone even wh^n the li^htnin^s play i " "% W '*X4vJ ' Mimi WHEN funder crashes and . light of the weather,. Deterioration went on imately 20,000,000 pounds of red-lead ning flashes about your hqmc, lead unchecked. are applied to iron and steel surfaces enables you to use your telephone withN owadays it is easier and much more annually in this country. And more out danger of electrocution. Even if a economical to paint apArepaint than to shoul4 be used. bolt of lightning strikes the wires while repair ike damage thjafj rot, decay and Rust makes useless annually in this you are talking, lead! protects you from rust cap: quickly do. Paint protection is country about- $600,000,000 worth of harm. not olpy cheaper than repair work or steel and iron implements, machinery Lead is the principal part of the fuse reconstruction, but it also saves the and tools. A large percentage of this used in the modem telephone system. money you have invested in your farm loss is. taken by farmers whose machin When a lightning bolt reaches the fuse, ery often does not wear out--it rusts out it melts the lead of the fuse. This stops in the field and. barn-yard. Use of red- the current and prevents it from reach lead would help reduce this loss. The ing your instrument. maxim "Save the;surface and you save How lead helps you phone Every time you telephone you summon . the aid of lead.' Millions of pounds of all," applies to metal just as surely as it does to non-metallic surfaces. - Producers of.lead products lead are in soldered connections in tele Dutch Boy white-dead and Dutch Boy phone exchanges and. telephone lines red-lead ate names of the pure white- throughout the country. Many more lead and fed-lead made and sold by millions of pounds of lead are necessary National Lead Company. On every keg to provide coverings for telephone, tele of Dutch, Bjoy white-lead and Dutch Boy graph, radio, and electric light cables. red-lead is reproduced the picture of the Where you find the most lead In telephone systems you do not see lead or realize the important work it does. But in paint, lead in the form of whitelead, the basic lead carbonate, and redlead, a lead oxide, is known the world over. For generations painters have used white-lead on such surfaces as wood, and red-lead on metal, as standard protec tion against the assaults of the weather. In the early history of this country the settlers found that wood was easy to get anjd cost nothing. They did not bother to paint the outside of log cabins. They relieved the monotony of unpainted in terior walls by hanging up blankets or skins of big game. Such houses were easy1 prey for the attacks Dutch Boy Painter shown below. 'This trade-mark guarantees a product of the highest quality. Dutch Boy products.also include lin seed oil, flatting oil, babbitt metals, and property and keeps up its value--in fact, solder. it increases its market value. National Lead Company also makes White-lead saxes the surface lead products for practically every pur DYsaving'house surfaces with white- pose to which lead can be put in art, 10 lead, farm owners save all. Rotcan industry and daily life. If you want in not destroy the outside surfaces of farm formation regarding any particular use houses that are covered with pure white- of lead, write to us. lead and pure linseed oil. For painting If you wish to read further about this interior walls, ceilings and woodwork wonder metal, we dan tell you of a num pure white-lead and flatting oil give pro ber of interesting books on the subject. tective finishes of unusual beauty in any The latest and probably the most com- Icolordesired. About 350,000,000 pounds plete story of lead and its of white-lead axeusedin paintevery year. many uses is "Lead, the ` Precious Metal,"pub- Red-lead for metal surfaces . lishedbythe CenturyCo., Paint protection is likewise just as im- New York. Price, $3.00. * portant for saving your metal as it is for If you are unable j to get guarding your wooden surfaces. Rqst it at your bookstore, cannot destroy the metal that is thor write the publishers di oughly protected with red-lead. Approx rect or order through us. -J NATIONAL LEAD COMPANY NewYork, 211 Broadway! Boston, 131 State Street; Buffalo, 113 Oak Street; Chicago, 900 West 18th Street; CSodnnati, 659 Freeman Avenue; Cleveland, 833 West Superior-Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Pa., Slfl Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 4S7 Chestnut St. 0000-NLI-00Q017114 2462 Page Country Gentleman--May 10  :*W-V. - ` J-3* : **v\^ ; 1T-" |K "Look, it glistens. Hold it, ifs heavy* Tap it, it rings; YOU tell fine glass with your eyes, hands and ears. In the light, the and red-lead paint are signs pf freshness and cleanliness, of safety against the bowl glistens with the rainbow's colorsw. eather attacks, of protection against In your hand, it is heavier than the loss of money invested in the property common glass bowl. When you strike it, they cover. you hear a clear, bell-like ring. Lead, that dull, unattractive metal, is Save the cost ofrot and. rust responsible for the brilliance offine glass. Once upon a timewood was cheaperthan ' It also gives weight to glass. The piece paint-Today paint is cheaper thanwood. of fine plain glass or cut glass you pick It is more economical nowadays to up may be anywhere from 20% to 50% lead. .When it is struck, lead-glass in most forms gives forth a musical ring that ordinary glass does not. One glass manufacturer in a year used 200,000 pounds of lead. The entire glass industry takes about 14,000,000 pounds of the annual lead production in the United States. Lead helps you see Both at home and in the street lead, in spectacle and reading glass lenses, aids the vision of many thousands. It is in the enormously powerful lead-glass lens of the astronomer's telescope, the micro scopic lens of the biologist and the chemist, and in camera lenses. It is in ' electric light bulbs that are helping to make night like day in buildings all over the country. Lead's use as paint Lead in glass is very bashful and con ceals itself so that there is no visible sign of its presence. But in its more general use as paint you can see it on every hand. On farm houses, barns, fences, any wooden or non-metallic surface, whitelead stands forth boldly, defying storms l sunshine, air and moisture in their attempts to start decay and rot. On metallic surfaces of farm equipment red- prevents rust from beginning its of destruction. Both white-lead This man belongs to the army of surface-savers. He is giving the farm house whitehead protection against the attacks of the weather keep house and bam surfaces thoroughly protected with paint--white-lead paint --than to repair and replace rotted parts or to rebuild perhaps after the unprotected house or barn has crumbled under the attacks of the weather. Tor generations the progressivepainter has used white-lead to save the surface. From our forefathers' days it has always been a standard for-surface protection. Nearly 350,000,000 pounds of white-lead are applied to wooden and non-metallic surfaces in this country annually. Yet you can see farm buildings, where neg lect has allowed decay and rot to start. And you can see metal equipment rust ing away in farm yards or out in the fields because it is not adequately protected with red-lead paint. But there is a brighter picture. More than ever before farmers and propertyowners believe in the phrase, "Save the surface and you save all.'* They realize' that it is more economical to cover their property with white-lead and red-lead than to pay for the damage that the weather soon does to unpainted surfaces. Producers qflead products Dutch Boy white-had and Dutch Boy redlead axe thenames .of thepure white-lead and red-lead made and said by National Lead Company. On every keg of these products is reproduced the picture of the Dutch Boy Painter shown below. This trade-mark guarantees a product of the highest quality. Dutch Boy products also include lin seed oil, flatting oil, babbitt metals, and solder. National Lead Company also makes lead products for practically every pur pose to which lead can be put in art, industry and daily life. If you want in formation regarding any particular use of lead, write to us. If you wish to read further about this wondermetal, wecan tellyouofanumber of interesting books on the subject. The latest and probably most complete story of lead and its many uses is "Lead, the Precious Metal," publishedbytheCenturyCo.,New York. Price $3.00. If you are unable to get it at your' bookstore, write the pub lishers or order through us. NATIONAL LEAD COMPANY NewYork, III Broadway; Boston, IS1 State Street; Buffalo, 118Oak Street; Chicago, 900 West 18th Street; Cincinnati, 859 Freeman Avenue; Cleveland. 820 West Seperior Avenue; St. Loins, 782 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., S18 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut St 0000-NLI-000017115 This advertisement appears as a page in the Country Gentleman, June 14, 1924 ,*1- %--WITH RED Ij BAD. Hens the microscope .shows a metal surface pro tected by the itandard three-coat cov ering o red-lead. Note the: perfect . w'M Mmm' \SSS`&sS ." ; Z6-f1 . ` -V - * A SO-toa dry dock crane built fay the itfcMykr-Interstate Co., of Cleveland, Ohio. A Jack Dempsey reach but just a thin red film for defense HE wheel base of this crane is .only 22 Mixed with pure linseed oil, Dutch Boy Tfeet. The overturning moment im red-lead makes a paint that cannot be posed by the loads at extreme radii siusrpassed as a rust preventive. It spreads exceptionally large, yet it handles these smoothly and uniformly and has unusual loads with ease and safety-- covering power. It sticks tight to clean Main Hoist, 50 tons at 90 ft., 6 in. radius metal. It dries to a hard, yet elastic, coat Auxiliary Hoist, 15 tons at 129 ft., 6 in. radius ing which expands and contracts without Whip Hoist, 5 tons at 133 ft. radius cracking. It gives full and economical In designing this crane the engineering problem was complicated by the large over protection to the metal surfaces it covers. turning moment and also by the extra Dutch Boy red-lead is obtainable in ordinary wheel loads- The load is dis both paste and liquid form. The liquid tributed over 32 wheels and is equalized comes in the natural red-lead by a system of equalizer beams, so that color and also in light and dark the loads on the wheels supporting one green, light and dark brown and comer of the crane are uniform. black finishing coats. The paste Every square inch of metal on such im comes in the natural color only, portant and costly equipment must surely but can be shaded to browns, be protected from rust. Red-lead may pro greens and blacks. vide only a thin red film for defense, but the thin red film is adequate. Metal NATIONAL LEAD COMPANY rsavr^w^sr^t surfaces coated with pure - red-lead are safe from rust. Dutch Boy red-lead is pure red-lead. New York, lit Broadway; Boston, 131 Stare St.; Buffalo, 116 Oak-Street; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Avenue; St. boais, 722 Chestnut St.; San Francisco, 485 Cali fornia Street; Pittsburgh, National Lead St Oil Co- of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. utch Boy Red-Lead 23209 Page Engineering News Record.--Jan. 10 0000-NLI-000017116 w*r the red coat says,. "Keep out!" HOTELS are built to accommodate smoothly and uniformly and has unusual guests at a profit. Guests who can covering power. It sticks tight to clean not be accommodated at a profit, or whmoetal. It dries to a hard, yet elastic, coat are likely to cause.actual money loss, are ing which expands and contracts without, barred out. - cracking. It gives lull and economical Even when a hotel is in the early stage protection to the metal surfaces it covers. of its construction, as in the above photo graph, the barring out of the unwelcome DUTCH BOY RED-LEAD guest begins. Rust is theunwelcome guest barred first. Red-lead is the material used here to bar out rust. Every piece of steel in the skeleton of this big hotel is covered with red-lead. The red coat says, "Keep out!" A coating of pure red-lead is a sure pro tection against rust for all metal surfaces. A coating of pure red-lead seals the metal surface against contact with the rust-form ing elements. Applied to structural steel, pure red-lead increases the safety factor and adds years of life to the metal. Dutch Boy red-lead is obtainable in both paste and liquid form. The liquid conies in the natural red-lead color and also in light and dark green, light and dark brown, and black for finishing coats. Thepaste comes in the natural color only but can be shaded tobrowns, greens and black. For specific information on rust-resist ing paint coats, address: Dutch Boy red-lead is pure red-lead. Mixed with pure linseed oil, Dutch Boy red-lead makes a paint that cannot be surpassed as a rust preventative. It spreads NATIONAL LEAD COMPANY New York, III Broadway; Boscon, j j i State St.; Buffalo, n6 Oak Street; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 8zo West Superior Avenue; St. Loins, 72a Chestnut St^San Francisco, 485 Cali fornia Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis fc Bros. Co., 437 Chestnut Street. 2403 Page Engineering News Record--Jan. 24 OOO0-NLI-OOOO17117  A''--WITHOUT RED-LEAD ii. The microscope shows what rust does to unprotected metal sur faces in a,comparatively short time; TStote the deep-rooted incrustation. Rust has destroyed metal here. TV'--WITH RED-LEAD. Here XJ the microscope shows a metal surface protected by die; standard three-coatcoveringpfred-lead. Note theperfecteonditionof thesurface of the metal. RustcanNOTformhere. The diagonal tines are file marks made in preparing the metal cross-section /or die microscope What John Smeaton. discovered more than a century ago MANY engineers remember the name of ify that the metal shall be clean and free John Smeaton. They remember this from rust and scale when the shop or eminent British engineer as the father of thperiming coat of red-lead is applied. Institute of Civil Engineers. They remem A priming coat ofpure red-dead applied to ber that he built some important bridges, dean metal protects the metal against con and also the Forth and Clyde canal. tact with the rust-forming elements. Perhaps they also remember the impor tant, observation regarding rust which John Smeaton made more than a century ago. To use his own words, he recorded that "when iron once gets rust, so as to form, a scale, whatever coat of paint or var nish is put on over this, the rust will go Being pure red-lead, Dutch Boy red-lead gives complete protection against rust to all metal surfaces. Dutch Boy red-lead spreads uniformly. Its film is moisture-proof. . It gives full protection to each square inch of metal surface it covers. on progressively under the paint." DUTCH BOY BED-LEAD More than a century of engineering expe rience only confirms John Smeaton's opin ion. A clean metal surface that is coated, and kept coated, with pure red-lead can not "get rust.15 But the metal must be clean and free from rust before the red-lead is applied. Otherwise, the formation of rust is only checked--not prevented. Dutch Boy red-lead is obtain able as a paste and also as aliquid.. The paste comes only in the nat ural color but can be shaded to browns, greens, and black. The liquid comes in the natural color, and also shaded to light and dark brown, light and dark green, The shop or priming coat and black for finishing coats, \ruKve is the most important In writing structural steel specifications, it is important to make the metal protective specification clear and unmistakable. Spec NATIONAL LEAD COMPANY New York, lit Broadway, Boston, 131 State St.; Buffalo, 116 Oak Street; Chicago, 900 Tffest 18th Sty Cmdenati, 659 Freeman Ave.; Cleveland,,8*0 West tiuperior1Avenue; Sd Louis, 72a Chestnut St.; San Francisco, 48c Cali? forma' Street; Pittsburgh, National Lead 2c Oil Co. of Penna., 310 Fourth Avenue; Philadelphia, John T. Lewis 2c Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication Page--Engineering News Record--Feb. 7 0000-NLI-000017118 A 500-ton steel draw outlives its design THE old draw had to go. It could still terial. Red-lead supplies an added factor of cany the load for which it was de safety. Red-lead preserves the maximum signed. But elevated railroad requiremenststrength of steel by sealing the metal sur had greatly increased since 1873. A new face against contact with the rust-forming 1100-ton double-deck four-track structure elements. Being pure red-lead, Dutch Boy was built to take its place. The photograph red-lead gives complete.-protection against shows the new draw being towed into rust to all metal surfaces. Dutch Boyred-lead position as the old draw bids farewell to its spreads uniformly. Its film is not thick in one surroundings and starts down placeandthin in another. Itgives the river. full protection-to-each .square Steel should last. Steel should inch of metal surface. outlive the design of the struc ture of which it is a part. But DUTCH BOY RED-LEAD steel can not last as it should unless each square inch of its .surface is kept properly pro tected. The engineer can help check the present tremendous annual loss due to rust. This estimated loss in 1922 exceeded by several million dollars the loss caused by fire. If engineering "is the science of making the dollar go the farthest," then surely the engineer must be a conserver as well as a designer of steel struc tures. He should see that metal tectedmefcd surfaces in. a comdeep-rooted h Dutch Boy red-lead is obtain able as a paste and also as a liquid. The paste comes in the natural color only, but can be shaded to browns, greens, and black. The liquid comes in the natural color, and also shaded to light and dark brown, light and dark green,and black for finishing coats. For specific infor mation oh rust, re sisting paint coats, address: gets the protection it needs to NATIONAL LEAD COMPANY keep it safe from rust. 1 Red-lead is an engineering ma ty the standard '3-coat caver, ing ofread-lead. Note die perfece condition efthe surface of the metal. Rost cannot form Street; Pittsburgh. National Lead fc Oil Co. of Penna., 316 Fourth .Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut. Street. This advertisement appears in the following publication: Page--Engineering News Record--February 21 0000-NLI-000017119 This gantry laughs at 240,000 IN the construction of Mitchell Dam, this big gantry did the heavy work. The photograph shows it transporting a 120-ton generator rotor. This crane carries a 240,000-pound . load as easily as a cat carries her kitten. It cannot carry many pounds of rust without suffering a loss of " strength. Rust can so weaken this ' huge steel frame, if left unprotected, that a load of a few thousand pounds might wreck it. Paint prevents rust Only constantly maintained coatings of paint can keep metal safe from rust, as you see in the microphotograph "B." Paint keeps the metal surface sealed against contact with the rust forming elements, air and moisture. Red-lead paint gives the most complete pro tection against rust. Red-lead paint will keep this big gantry safe from the load it has to fear--the metal-eating "load" of rust. The high cost of rust The high cost of rust might truthfully be called the high cost of negligence. Rust cannot de stroy properly protected metal. Twenty mil lion pounds of red-lead are used every year in this country alone to keep metal safe from rust. Yet in 1922 the total damage caused by rust exceeded the total damage caused by fire. An additional investment in red-lead would pay huge profits. DUTCH BOY RED-LEAD Dutch Boy red-lead is pure red-lead. It gives complete protection against rust to all metal surfaces. Dutch Boy'red-lead spreads evenly under the brush, and has unusual covering capacity, It is hard enough to be durable, yet elastic enough to expand and contract with the metal. It maintains an unbroken protective coating. You can get Dutch Boy red-lead as a paste and also as a liquid. Thepaste comes inthenaturalred-leadcolor andcanbe shaded, if desired, to browns, greens, black, etc. The liquid comesinthe natural color, and also shaded,to light and darkbrown, light and dark green, and black for finishing coats. Write us for specific information on rust-resisting paints. NATIONAL LEAD. COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Free man Avenue! Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut: Street; San Francisco, 485 California Street; Pitts burgh, National Lead 8s Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Engineering News Record--March 6 0000-NLI-000017120 i I A flood came down i the valley THE 68' x 6' plate girder in Fig. A, before it resisting paints were tested for durability over a was bent, was part of a certain railroad seven-yearperiodThepaintwhichshowedupbest bridge. A flood came roaring down the valleyc.ontainedthehighestpercentageofpurered-lead. It turned the bridge into a mass of tumbled masonry and twisted steel. The engineers got DUTCH BOY RED-LEAD busy with a crane. The bent girder was pulled DutchBoy red-lead is pure red-lead. Mixed with out of the wreck and, by ordinary blacksmithing pure linseed oil, it spreads smoothly under the methods, straightened as shown, in brush, and has'unusual covering Fig. B. Now the girder is part of a capacity, thus effecting economy in new bridge. application. It gives complete protec The flood could not destroy this tion against rust to all metal surfaces. girder. But rust can destroy it. And Dutch Boy red-lead is obtainable rust will destroy itunless its surface is kept thoroughlyprotected with paint. as a paste and also as a liquid. .The paste comes in the natural red-lead The destruction of unprotected color and can be shaded if- desired to metal .by rust is sheer waste. Metal browns, greens, black, etc. that is eaten up by rust is gone for The liquidcomesinthe nat ever. Very few people realize the ural color, and also shaded magnitude of this loss. But in 1922, to light and dark brown, the estimated total damage caused light and dark green, and by rust exceeded by several million black for finishing coats. dollars the total damage caused by Write us for specific in fire. This loss can be reduced by keep formation on rust-resist ing all metal thoroughly protected. ing red-lead paints. Thereisnothinglikepurered-leadto keep metal from rusting. In the wellknown Havre de Grace bridge test, conducted bytheAmericanSocietyfor Testing Materials, a number of rust- "T>" --WITH RED-LEAD. J-> Here the microscope by the standard three-coat covering of red-lead. Note the perfect condition ofthe Surface ofthe metal. Rust -cannot NATIONAL LEAD COMPANY 659 Freeman Avenue; Cleveland, 820 WestSuperior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead& OilCo. ofPa., 316Fourth Avenue; Philadelphia, John T. Lewis 6s Bros. Co., 437 Chestnut Street This advertisement appears in the following publication Page--Engineering News Record--March 20 j 00G0-NLI-00001712I 5"T 3,000,000 lbs pressure The photograph shows a steel column test in the testing laboratory of the Bureau of Stand- . ards. The big testing machine is of 10,000,000 pounds capacity. The steel column, a ft. solid rolled H-section, withstands 3,063,600 pounds total loading before failing. Columns crumple and beams bend as tests similar to this go on to determine accurately . the strength of steel. For the engineer must work on facts derived from actual tests. Paint also is tested Just as such experiments determine the strength of steel, so paint tests prove over and over again to the engineer the value of red-lead in protecting steel against rust. No matter how strong steel is, rust can soon eat into it if it is left unprotected. The American Society for Testing Materials conducted the Havre de Grace bridge test to find the best paint for safeguarding exposed metal surfaces against rust. The test lasted eight years. It proved that a high-grade redlead paint gives the best protection against air and moisture. The high-grade red-lead paint outlasted all other paints used. use of more red-lead would repay its cost ten times over. For, in 1922, the estimated total damage caused by rust was greater than the damage caused by tire. Being pure red-lead, DutchBoy red-leadgives complete protection against rust to all metal surfaces. Being high-grade red-lead, Dutch Boy red-lead spreads evenly under the brush and -has unusual covering capacity. A coating of Dutch Boy red-lead sticks tight to clean metal and does not crack or scale. Nearly -twenty millions pounds of red-lead Dutch Boy Red-Lead arC used each year in this country to safeguard Dutch Boy red-lead is obtainable in paste metal against rust. -Yet this is not enough. The - and also liquid form. The paste comes in the natural color and can be shaded to browns, greens, black, etc. The liquid comes in the natural color and also shaded to light and dark brown, light and dark green, and black for finishing coats. For specific information on protective pofa,,fiicnet cn' oeaatriensg"tsy',oaud,dress our branch.e.S--gJsSgWsS3ss-iat ,! A ''--WITH OUT BED. "T?"--WITH RED-LEAD. LEAD. The microscope L3 Here the microscope showswhatrtiEtdoes to an un protected metal surface in a comparativelyshorttime.Note the deep-rooted incrustation. shows a metal surface protect* ed by the standard three-coat covering ofred-(ead. Note the perfect condition of the metal surface. The diagonal lines are file mark made in f>rearing the specimen the microscope. NATIONAL LEAD COMPANY . New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Loins, 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead 8b Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Engineering News Record--April 3 0000-NLI-000017I22 Some people don't believe in signs SIGNS of warning at both ends of this metal from rusting. A carefully main bridge read, "Narrow bridge--two tained covering of pure red-lead is an vehicles cannot pass! " But a motor truckadded safely factor throughout the whole and a flivver tried it anyway, and their metal structure. tangled remains lie in the river bed under a crumpled mass of bridge trussing. Some people don't believe in signs. Another warning sign There is another danger sign on many bridges. It is the sign of rust--a warning ofdestruction ahead. Because some people don't believe in signs, rust goes on eating into the steel of bridges and other struc tures, taking a toll of millions of dollars each year. . Dutch Boy red-lead Use Dutch Boy red-lead for all your metal surfaces. It is pure red-lead. It spreads uniformly; It gives perfect pro tection against rust at all points of the covered metal surface. Dutch Boy red-lead is obtainable as a liquid and also as a paste. The liquid comes in the natural red-lead color, and also shaded to light and dark brown, light and dark green, and black Put up the wet-paint sign for finishing coats. The paste Any metal surface will soon carry the rust comes in the natural color and sign unless it is thoroughly protected by can be shaded tobrowns, greens. paint. Once the surface looks like illus Hack, etc. tration "A," no paint (not even red-lead) For specific information can stop the rust from eating in under the about rust - resisting paint paint covering. coats, write to our branch ___rewind i Put up the wet-paint sign. A clean nearest you. metal surface that is coated, and kept coated, with pure red-lead will never show signs of rust. Its surface, even when put NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; ! under the eyes of a microscope, will be as Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San even and firm as the dayit left the foundry. Francisco, 485 California Street; Pittsburgh,. National There is nothing like red-lead to keep Lead 6s' Oil Co. of Fenna., 316 Fourth Avenue; Philadel phia, John T. Lewis Gs Bros. Co., 437 Chestnut Street j This advertisement appears in the following: publication: Page--Engineering News Record--May 1. 1 0000-NLI-000017123 1 A giant U This network of steel at Scott Field, XtL, fbe nrw hor^r ^or on-' tbo gian* *t l */' ci i1 i \ ir\, i- S!l > ft. loi. '|J Ii _ k . .V'Ji, i'c _\.n tains 3,200 tens of steel. It is bigger that i" tih I,, li\u\ i i an.e i \ iioi ii,M . cage | i A /K '/Ly, A target for rust at all times A NTI-AIRCRAFT guns and fighting planes would AX guard this airship hangar against enemy bombers in war time. But it is threatened by another foe at all times. Rust will destroy its 3,200 tons of slender steel trusses unless the metal is kept thoroughly protected with paint. * Rust signs no armistice. Rust makes no truce. In 192 2 the total estimated damage rust did to unprotected (or insufficiently protected) metal was greater than the total damage caused by fire. Proper protection with paint would have prevented this loss. Dutch Soy [Red-Dead Pure red-lead is a paint which gives complete' protec tion against rust. Dutch Boy red-lead is pure red-lead; It brushes out evenly and has unusual covering-power. It forms a tough, elastic coating that is a positive guar antee against rust destruction. Dutch Boy red-lead comes in both paste and liquid form. The paste comes, in the natural color and! can be shaded to browns, greens, black, etc. The liquidcomes in the natural color and also shaded to light and dark brown, lighti-and dark green and black I for finishing coats. Write our nearest branch- if -you desire specific informatibn about the paint ing of any surface. NATIONAL LEAD COMPANY New York, 111 Broadway.; Boston, 131 State Street; Buffalo, ll6 Oak Street; Chicago,.900 West 18th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street;!,Saa Francisco, 485 California Street; Pitts burgh, National Lead 6s Oil Co. of Fenna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros'. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Engineering News Record--May 15 0000-NLI-000017124 4 What will keep these big cranes strong? These big double cranes are built strong enough to lift hundreds of tons daily. Only adequate paint protection will keep them strong THESE cranes are designed to convey heavy cargo from pier to ships. Their ability to continue to lift tons at a time de pends largely on the Mnd ofprotection they re ceive against the strength-sapping load of rust. Even the standard three-coat red-lead cover ing--the best paint protection known--will not free these cranes from rust indefinitely. No paint can be expected to last forever. At mmm y. >v A' " A ''-WITHOUT RED/"i-LEAD The microscope shows what rust does to anun protected metal surface in a comparativelyshorttime. Note the deep-rooted incrustation. ''--WITH RED-LEAD. Here the microscope shows a metal surface protect ed 'by the standard three-coat covering of red-lead. Notethe perfect condition of the metal surface. The diagonal lines are file marks made in preparing the specimen cross sections for the microscope. regular intervals .this defense film should be renewed by adequate repaintings of red-lead. Engineers know that under almost all at mospheric conditions, rust forms quickly on unprotected metal and only regular inspection and repainting can keep metal equipment safe from rust as you see in plate "B." They also know that the metal surface to be painted should always be perfectly clean. By such a careful inspection and mainte nance policy every inch of metal equipment can be guarded all of the time from the metal eating load of rust. To get this protection in the fullest measure the red-lead used must be pure. Dutch Boy red-lead is pure red-lead. It spreads evenly under the brush and has unusual covering power. It is hard enough to be durable, yet elastic enough to expand and contract with the metal. It sticks so tight to the metal that itseemstobecome apart ofthecovered surface. You can get Dutch Boy red-lead in both paste and liquid form. The paste comes in the natural orange-red color and can be shaded to browns, greens, black, etc. The liquid comes in the natural color, and also shaded to light and dark brown, light and dark green, and black for finishingcoats. Our branch nearest to you will be glad to send specific information on protectivepaint coatings foranysur face. This advice may help you add years ofservice to the life ofyour metalequipment. Writeustoday. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 W. 18th. Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; 'Philadelphia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. This advertisement appears in the following; publication; Page--Engineering News Record--May 29 .. .... \ i 0000-JVU-000017125 1 This bridge didh^t have a chance! Not every bridge receives the right kind ofpaint protection There was plenty of warning that this highway carefully maintained covering of pure red-lead bridge at Johnstown, Pa., would fail,. Every is an added safety factor throughout the whole metal part of it was scaled with rust. In some metal structure. places the rust was a quarter of an inch thick. For tins complete protection the red-lead Yet the warnings went unheeded--rust con- must be pure. Dutch Boy red-lead is pure red- tinued its work of destruction--until at last the lead. It brushes out easilv and evenlv. It weakened bridge gave way with its spreads far, with unusual covering load of five crowded street cars and power. It forms a hard, tough film hundreds of foot passengers. that is elastic enough to expand and Fortunately very few bridges are contract with the metal. permitted to rust away. Yet not Dutch Boy red-lead is obtainable every bridge receives the right kind as a Equid and also as a paste. The of paint protection. An occasional liquid comes in the natural red-lead painting merely postpones or lessens corrosion. If the metal is always to look like that in plate "B," every inch of it must be regularly,inspected and kept well coated with paint all of "A"--WITHOUT RED4* LEAD. The microscope shows what rust does to un protected metal surfaces is a comparatively shorttiroesNote the deep-rooted incrustation. color and also shaded -to light and dark brown, Ught and dark green, and black for finishing coats. Thepaste comes in thenatural color and can be shad the time. ed to dark browns, greens,. At one time the Johnstown bridge black, etc. as desired. For had been protected by paint. But be cause . this film of defense was not regularly maintained, rust soon broke through to destroy. more information about rust-resisting paint coats,. write to our branch office nearest to you. v&sitssjjl Leading engineers have found that when a clean metal surface is coated with the standard three-coat covering of red-lead and then kept coated, it will never show signs of rust. A "r>t--wrrn r e d -l e a d . D Here the microscope shows a metal surface protect ed by the standard three-coat covering of red-lead. Note die perfect condition of die sur face of the metal. Ruse can potfofm here. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 StateStreet; Buffalo, 116 Oak Street; Chicago, 900 [West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St-t-ousa, 722 Chestnut StreettSan Francisco, 485 California Street; Pittsburgh, National [Lead & Oil Co. of Pa., 316 Fourth Avenue; Philadelphia,1 John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Engineering News Record--June 12 / J L. 0000-NU-000017I26 "-T Exempt your gas-holders from the weather tax THE weather lays a tax on every un painted gas-holder you own. With the pure red-lead and produces a tough, elastic film that is impervious to the attacks of air aid ofrust it collects millions of dollars fromand moisture. It gives complete protection owners of iron and steel every year. Unless solong as its film remains unbroken. Dutch you keep a protective covering of paint Boy red-lead is an economical paint be about your gas-holders, it will soon put the cause of its great spreadingpower and dur first entry on your tax bill. ability. It helps maintain a gas-holder with a minimum expenditure per year. Red-lead exempts your holders Exemption from this tax on metal lies in keeping your metal like the plate "B" shown above. That calls for the use of redlead, the paint that best protects metal against the ravages of weather and time. Red-lead prevents air and moisture from forming the rust spots that weaken metal and endanger the thousands of dollars in vested in iron and steel construction. - The economy of keeping your gas-holders thoroughly red-leaded is not to be ques tioned when you consider the enormous amount of metal destroyed by rust each year. For application next to the surface and for finishing coats use Dutch Boy red-lead. It is Dutch Boy red-lead as paste and liquid You can get Dutch Boy red-lead both in paste form for mixing with pure linseed oil and as a liquid ready for immediate appli cation. Both come in the natural orangered color usually used next to the metal. The liquid comes also already tinted to black, greens and browns for finishing coats. Theuntinted paste can beshaded to any desired dark colors. NATIONAL LEAD COMPANY New York, in Broadway; Boston, 131 State St.; Buffalo, 116 Oak Street; Chicago, 900 West lSth St4 Cincinnati,, 659 Freeman Aye.; Cleveland. 3JO West Superior Avenue; St. Louis, 72* Chestnut St.; San Francisco, 485 Cali fornia Street: Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. Dutch Boy Red-Lead 23204 Page Gas Age Record--Jan. 12,1924 0000-NLI-000017127 36 Two years from now-- Will your gas-holder be like "A" or "B"? ONE gas-holder was thoroughly pro tic film impervious to air and moisture. It tected with three good coats of paint gives long protection, cuts the' cost of upon construction and was kept so paintepda. inting, and. maintains a gas-holder at a As a result the metal today looks like that low expenditure per year. in plate "B." The surface of a second holder was not DUTCH BOY RED-LEAD adequately protected. Air and moisture Dutch Boy red-lead gives complete pro attacked the metal. Rust formed and ate tection against rust to gas-holders and into the unprotected surface. The weak metal surfaces wherever used in the gas ened metal still stands, but it looks like the plant. It comes both in paste form for "A" plate.' mixing with pure linseed oil and as a liquid What makes the difference ready for immediate application. Both come in the natural orange-red color between "A" and "B" Your gas-holders will be like "A" or "B" as you neglect them or keep them protected with paint. Red-lead is a paint which has proved its ability to withstand the usual wear and tear of weather and time. Dutch Boy red-lead meets.all require ments. for gas-holder painting because of usually used next to the metal. liquid comes also in black, light and dark green, and light anddark brown for finishing coats. The paste can be shaded also to these colors. For specific informationon rustresisting paint coats, address: The its purity and because ofthe extremely fine grinding of its pigment particles. It makes _---rrsS^d 1 a paint that spreads far and produces a tough, elas NATIONAL LEAD COMPANY New York, in Broadway; Boston, 131 State St.; Buffalo, 116 Oak Street; Chicago, 900 West 18th St.; Cincinnati, 59 Freeman Ave.; Cleveland, 8zo WestSuperior Avenue; Sc. Louis, 7zz Chestnut St.; San Francisco, 48; Cali fornia Street; Pittsburgh, National Lead & Gil Co. of Penna., 310 Fourth Avenue; Philadelphia, John T. Lewis S Bros. Co., 437 Chestnut Street. This advertisement appears m the following publication: .Page--Gas Age Record--February 9th / . Vi . * a - la V-i>* ^'W^Ttj/r - 1 * . fr f -! - V-'^:\/'":::ti--'- .:\~v , v-l-v.?; ~-;-,v.: '*?; --: Or:-* /;-^v^L:K`ffeS^ 1- - ;`l.r -"? ':=f,; BllM^ -=" - - * vK :' .<-. *7 I Too few holders like this one Gas industry needs greater holder capacity. Until more can be added, even greater care is necessary in protecting holders now in use. BUY steel and build holders! In commenting further on the need for more gas holders, an authority in the gas industry declares that gas-holder capacity has not kept pace with gas sales and that as gas sales are increasing at a more rapid rate, present holders are taxed beyond their capacity. How to meet this condition The answer to the question is to build more Giant gas holder ofStacey Bros. Gas Construction Company. New holders like this one are needed in the industry, according ito . gas men. Holders' now in Use should have ; icomplete paint protection. gas holders. But until that can be done, holders now in service must be kept in con dition and used to the limit. Keeping a holder, especially a relief holder, in first-class shape necessitates a constant fight against an old and ever-present enemy--rtist. Unless this steel is protected by .paint, rust will soon eat into it and in time destroy the holder's usefulness. What "B" shows You can see what rust will do to steel by looking mg it thoroughly covered with red-lead paint. For application nest to the metal surface of your holders and for finishing coats on present holders and all new ones, use Dutch Boy redlead. It is pure red-lead. Mixed with pure linseed oil and spread on clean metal it sticks tight and isimperviops to the attacks of air and moisture. It gives complete protection against rust- Dutch Boy red-lead is economical because of its unusual spreading power and durability. at illustration "A." On the other hand, gas holder steel can be preserved as in "B " by keep- DUTCH BOY RED-LEAD You can get Dutch Boy red-lead both in paste form and as' a liquid ready for instant application. Both paste and liquid come in the natural orange-red color for use next to the metal.The liquid comes also shaded to black, greens and browns for finishing coats. The paste can be shaded to browns, greens, black, etc. VE Note the perfect condition of the metal NATION Ah LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 ' Oak, Street; Chicago, 900 West 18th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8c Bros. Co., 437 Chestnut Street. 2441 Page Gas Age Record--March 8 0000-NLI-000017129 i T * X - K' X , v- . PP J or R ? r . ' coveting tit red-j leaidi Note the perfect condition. Rust has not formed. X . - Which shows the condition of your holder steel ? THESE two pictures tell how every year Man' knows no more effective way to. give American industry loses millions of dollars lasting and economical protection to iron and --and saves other millions. "A" shows howsteel against rust than to cover than with red- costly metal is damaged beyond repair--how lead. Railroads, public utilities, steamship com steel, unprotected by paint, is eaten away under panies have proved after long experience the the attacks of rust. economy of putting red-lead on their metal and "B" proves thatiron and steel can be protected of keeping that metal thoroughly covered at againstthe rust-forming elements--air and mois all times. ture--by paint. It explains how you can keep Many owners are keeping holders, espe holder steel strong at a minimum yearly cost. cially relief holders, coated with Dutch Boy red- Whether your holders are like "A" or "B" is of special interest just now to you and the gas industry. An authority connected with the in dustry says that more holders are needed. Gas sales are increasing more -- rapidly than holder ca lead--the- highest-grade red-lead obtainable. Dutch Boy red-lead makes a paint that is im pervious to air and moisture. It sticks tight to metal and forms an elastic film that expands and contracts with temperature changes without cracking. pacity. But until new Dutch Boy red-lead is an economical paint. holders can be built, It has unusual spreading power, is easy to even greater care should apply, and lasts long. It comes both in paste mb be given to holders'now in use. And that includes . keeping , present holders., thoroughly and com form for mixing with pure linseed oil and as a liquid ready for immediate application. Both come in the natural^ qraiige-reji color usually used next to the metal. pletely protected with, Theliquidcomesalsoinblack, lightand red-lead paint. dark green and'light and dark brown for finishing coats. The paste can be shadedto browns, greens, blade, etc. Keeping the steel of this holder from rust and like the steel in "B" is a job for red-lead. For spedfic information on rustresisting'paint coverings, address NATIONAL LEAD COMPANY New York, 111 E ston, 131 State Street; Buffalo, 116 Oak Street; Cincinnati, 659 Freeman Avenue; Cleveland, Francisco, 485 is ft Bros. Col, 437 C This advertisement appears in the following publication: Page--Gas-Age Record--March 29. / 0000-NLI-000017130 33 Gas-holder of the Australian Gas Light Company, Sydney, 12NewSouth Wales, Australia. This holder, with a capacity of ,000,000 cu. ft., is die largest on that continent. "JO" --WITH RED-LEAD. -*-* Here the microscope by die standard ibree-coae covering of red-lead- Note the perfect condition of the surface of the metal. Rust cannot form here.` How to keep holder steel like "B" The life of steel is determined not only by the kind of paint used, but by the method of painting GAS and steel--both these are essential to gas --to maintain always an unbroken paint film be service. They help pay company salaries tween the steel and the rust-forming elements. and dividends. Producers guard their gas by enclosing it in holders like the one shown above. Dutch Boy Red-Lead Most of them protect the steel in those holders Many gas-holder owners have learnedthat Dutch against rust. Boy red-lead most economically gives their metal But there are many gas men who get longer complete protection against rust. Dutch Boyx service from their holders than other producers. red-lead is pure red-lead. It sticks tight to dean They keep holder maintenance costs down to a metal, and makes an elastic paint covering that minimum. How do they do it? By giving steel expands and'Contracts with heat and cold with relief and storage holders adequate paint protec-, out cracking. It is impervious to air and mois tion--by applying a paint covering and renewing ture. It guards the steel surface of the holder it at regular intervals. In other words, they keep when it is lowered into the water. holder steel looking like the steel in plate "B" Dutch Boy red-lead gives a smooth covering of month after month, year after year. uniform thickness. It works easily under the Plate "A," on the other hand, shows why some brush and has unusual spreading power. gas-holders fail to give their full service. It tells You can get Dutch Boy red-lead in paste form a story of neglect in guarding steel against rust. and as a liquid ready for application. Both paste It exhibits a policy of dangerous economy in and liquid come in the natural orange- withholding full paint protection. red color for use next to the metal.' Plates "A" and "B" are well worth study in The liquidcomes also shaded toblack, connection with your own holder steel. They .light and dark green, light and dark teach a lesson that leading gas producers have brown. The paste can be shaded to learned after years of experience--to prevent browns, greens, black, etc. rust, keep the paint film intact. They show how For specific information on protec pure red-lead paint saves the steel of holders. tive paint coverings for all metal No more effective, lasting and economical pro surfaces write tection can begivento holder steel than is afforded by pure red-lead. But not even pure red-lead NATIONAL LEAD COMPANY will last forever, and gas-holders are particularly New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 hard on paint. To keep holder steel like "B" Oak Street; Chicago, 500 West 18th- Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Louis, and thus keep down maintenance costsj it is 722 Chestnut Street; San Francisco, 485 California Street; Pitts necessary to follow a regular repainting program burgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication; Pagers--Gas Age Record--May 24 - 0000-NLI-0G00I7131 Gas and steeL-both bum The huge holder in the picture has a capacity of 3,000,000 cu. ft. of gas. It is made of steel--tons of steel. A permanent structure, you say! Not necessarily. ISAVE this steel holder exposed to the the metal and air and moisture. When you give atmosphere. It will burn just as surely such protection, you prolong the life of your as gas will burn at the touch of a match--for gas-holders indefinitely. Also you can main it will rust. tain your holders at a minimum painting cost All burning or combustion is simply oxida per year. tion. When gas bums, it takes on .air or oxi dizes. That is just what metal does when it rusts. The oxidation of metal, however, is slower (itis slow combustion, while the burning of gas is rapid combustion) "but it is just as sure. Gas-holder owners find that Dutch Boy redlead gives the metal in their holders full pro tection against rust. Dutch Boyred-lead is pure red-lead. Mixed with pure linseed oil and spread on the surface of clean metal, it sticks tight. You can prevent gas from burning by keep It is impervious to air and moisture. It ing fire away from it. You can prevent holder makes an elastic paint covering that expands steel from rusting by keeping air and moisture and contracts with heat and .cold without from it with a tough, elastic, long-wearing cracking. coating of red-lead. You can get Dutch Boy red-lead in paste form Over and over again pure red-lead paint and also as a liquid ready for application. Both proves its value in completely protecting, iron paste and liquid come in the natural and steel gas equipment from corrosion and orange-red color for use next to the deterioration. Complete protection, however, metal. The liquid comes also shaded means more than coating metal with red-lead to black, light anddark green, andlight when yoU; first put it into service. It calls for and dark brown. The paste can be regular repaintings afterward. It demands al shaded to browns, greens, black, etc. ways keeping an unbroken film ofpaint between For specific information on pro tective coverings for metal sur- ^ You can readily faces, write us. see how this steel holder will bum by looking at Plate NATIONAL LEAD COMPANY "A". Then look at "B" and see how thisburning can be prevented. New York, 111 Broadway; Boston, 131 State'Street; Buffalo, lid Oak Street; Chicago, 900 W. 13th Street; Cincinnati, 659 Freeman Avenue;Cleveland,820 West Superior Avenue; St. Louis, 722 Chestnut Street; San. Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. ofPenna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Pa Gas ufge Heard--June 21 / 0000-NLI-000017132 Gas-holder advertises "oldest city in country" Tucson, Arizona, claims to be the oldest dty in the United States. It is said that the King of Spain granted a charter to Tucson within fifty years after Columbus landed. The city announces its age rec ord on the steel sides ofa local gas-holder. This storage holder, too, may live to see the day when it holds an age record. But it can establish that record only, if throughout the years, its owners give it full paint protection. Full paint protection means more than the initial paint coatings put on at the time of construction. It includes seeing that an unbroken film of rust-resisting paint always covers the metal. 0 H "A"-wiiTlOUT REDLEAD. THcm.cruscopt stowswlmtruitdoes to unpro tected metal rarfbcfi m j i_om- paradvely short tim<- Notcthe deep-rooted Incrustation. ` T3 WITH RED-LEAD. Here the microscope show ometaleurfaceprotected by th<- standard three-coat coventii; of red-lead. Note tne perfect condition of the surface of the metal. Rust can -not form here. y, at l acson, a z . _____ _ .. . . __ PLATE "A" shows what happens to metal that does not receive full paint protection, against the attacks of air and moisture. Rust soon begins to eat into the steel is believed to be the oldest city in the United `life ol this holder depends on the and to weaken it. Deterioration goes on rapidly. The Dutch Boy red-lead is an economical paint. It has un result is higher maintenance and Tepair costs, perhaps usual spreading power, is easy to apply and lasts long. complete replacement of the steel walls. . It comes in both paste form for mixing with pure linseed oil and as a liquid ready for Gas producers who use pure red-lead interpose an im application. Both paste and liquid come in penetrable barrier between their holder steel jand air and moisture. They keep their metal Surfaces looking like the steel surface in plate " B " and thus help to keep mainte nance costs down to a minimum. the natural orange-red color usually used next to the metal. The liquid comes also in black, light and dark green, light anddark brown for finishing coats. The paste Dutch Boy Red-Lead can be shaded to browns, greens, black, etc. For specific information on rust-re Many of these gas producers keep their holders coated sisting paint coverings, address with Dutch Boy red-lead--the highest grade red-lead obtainable. Dutch Boy red-lead makes a paint that is NATIONAL LEAD COMPANY impervious to air and moisture. It sticks tight to metal and forms an elastic film that expands and contracts with temperature changes without cracking. New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cmdnnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead Sc Oil Co. of Fcnna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Gas Age Record--July 19 \J 0000-NLI-000017133 The home of the Geo. Ferguson Company, New Rochelle,N.Y. Thisbuflding was recently enlarged to take- care of a steadily growing business. CM ft 5 Have your sales doubled in- the last four years ? "/"VUR Dutch Boy white-lead supply them with nationally ad W sales multiply rapidly," vertised products. They all.keep writes'Mr, F. W. Chillingworth of coming in, stocks move rapidly, the Geo. Ferguson Company, New investments return quickly r-and Rochelle, N, Y. "Many years ago tiie Ferguson Company enjoys a we started with, a small stock. Year healthy, steady business growth. by year sales grew larger. "We thought 1920 a banner year What other reports show when 10 tons of Dutch Boy moved As with the Ferguson Company, out of our store. But th.s record Dutch Boy white-lead is bringing increased to 13 tons in 1921--then to merchants everywhere quick to-16 tons in 1922. "Last year we more than doubted our 1920 total by Mr. F. W.Caillingworth, Secretary of the Geo. Ferguson Company, who believes in pushing nationally advertised products. sales and 'many profits. It makes no difference whether these mer chants are large or small. All their selling almost two carloads or 24 tons." reports show decided increases in the number of The Geo. Ferguson Company first opened its sales made each year. doors in 1857,. It now occupies the large build Write to our nearest branch or ask the Dutch ing pictured above. It is a store of many ac Boy salesman, for more facts and figures about tivities, but there is one sales policy that applies this fast-moving paint product. ' ' to paint as well as to its many other products. Our new window display will startyour Dutch That policy is: concentrate on those itemswhich Boy sales. Our paint booklets, slides, cuts, move across the counter rapidly. etc<, will help" keep your stocks on the move. The growth of this company may be credited Just tell us your needs in your letter. largely to this policy of pushing standard prod ucts: having a rapid turnover. Old customers know they can get what theywant atFerguson's. New customers know that Ferguson's exists to NATIONAL LEAD COMPANY New York; 111 Broadway; Boston, 131 State Street; Buffalo. 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 6S9 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco 485 California Street; Pittsburgh, National Lead & OH Co. of Penne., 316 Fourth Avenue; Philadelphia. John T-Lewis & Bros. Col,437 Chestnut Street. This advertisement appears in the following publications: Page--Hardware A$e--March 20 Hardware Retailei--March American Paint & Oil Dealei--March 0000-NLI-000017134 / V How you can test HOW do you know the white-lead you sell- you can easily make it yourself.. We will gladly is pure white-lead? You can easily tell. send you the blowpipe, the piece of charcoal, Here is a simple test that you can make in yoaunrd samples ofpure white-lead and adulterated own store. white-lead. White-lead is made from pure metallic lead by corrosion. If the white-lead which you sell is absolutely pure, you can quickly change it back to its original state--fhetallic lead--by subjecting it to the blowpipe test. If, on the other hand, the white-lead is not pure, it will not change completely and cleanly to a lead globule, but will leave a slag of the adulterants. This interesting and conclusive test requires . only the four things listed below: Test both the pure and the adulterated whitelead. Compare the results. Then test the whitelead you are now selling. If it is Dutch Boy white-iead, the heat of the blowpipe flame will quickly reduce it to its original state of metallic lead. This proves be yond question the purity of Dutch Boy whitelead. It tells you why Dutch Boy white-lead is regarded everywhere as the standard paint to. save the surface. Is--A bit of. white-lead, the Testing set sent'free 1. . sibze of a; small pea. 2--A flame from a candle, gas jet, or alcohol lamp. 3--A blowpipe. 4--A piece of charcoal to hold 'Write1 on your letterhead to the address below. Itwillbring you free of charge the com plete Dutch Boy testing set. the white-lead while the test is made. You will find this test both in structive and profitable. And NATIONAL LEAD COMPANY Room 1816--Dept. A 111 Broadway, New York, N. Y. This advertisement appears in the following publications: Page--Hardware Jge--April 17 Hardware Rctaila--April American Paint and Oil Deaht--April / . 0000-NLI-00001713S 1 A sieve of silk for white-lead Silk bolting cloth forms a screen so fine there are 27,000 holes to the square inch. Before white-lead is considered fine enough to merit the Dutch Boy trade-mark, it must pass through the microscopic holes in this silk testing sieve. Left--Photographofsilk boltingcloth, actualsize. Right--The same cloth magnified four times. Compare the holes, which are scarcely noticeable, with those in the enlargements of fine linen, and cheesecloth shown below. Cheesecloth--actualsize andenlargedfoitr times. EVEN when enlarged four times, the meshes that it seems to become a part of the covered of silk bolting cloth dre so minute as to surface. And this fineness is one of the reasons be almost invisible. As shown by the illustrwa hy Dutch Boy white-lead is in such demand tions, the finest linen is coarse in comparison. that hardware dealers in all parts ofthe country Yet every one of the millions of particles which report fast turnover and increasing sales of this -snake up a keg of Dutch Boy white-lead must standard paint product be sifted through a screen of this superfine silk bolting cloth. Free sample of bolting cloth White-lead which will not pass You can get an even better idea of the extreme through this silk sieve is rejected fineness of Dutch Boy white-lead by examining as too Goarse-for--the-putch^-Boy the actual silk bolting cloth. trade-mark. That which goes Write us on your letterhead and we will send through is so impalpably fine that you a free sample of bolting cloth together with more than one hundred particles "The Story of White-Lead," an interesting i could be laid side by side upon folder which tells how white-lead is made and the head of a pin. illustrates each operation in the manufacturing It is this extreme fineness which accounts for process.. You can use this sample and the folder the ease of application and remarkably spread to help sell more Dutch Boy white-lead. ing power of Dutch Boy white-lead. This fine ness also explains why Dutch Boy white-lead forms a smooth, even film which dings so tightly NATIONAL LEAD COMPANY Room 1816--Dept. D 111 Broadway, New York, N< Y. This advertisement appears in the following publications: Page--Hardware Age--May 15 Hardware Retailei--May American Paint fS Oil Dealei--May Good Hardware--May 0000-NU-000017136  ""**** . ,,. r'; In one year sales increased from 6 to 130 tons Burhanna and Wilson believe that records are made to be broken. In 1922 these alert mer chants took over the management ofa Philadel phia paint store whose Dutch Boy white-lead sales had never exceeded six tons a year. ' " Our first year," write these alert merchants, "Dutch Boy sales jumped to 130 tons. In 1923 we sold approximately the same amount as in 1922." But'are they satisfied with a sales increase of over 2067%? Not according to their letter, which continues to say that "1924 should see our total sales of Dutch Boy white-lead increase to at least 150 tons!" Successful merchants everywhere refuse to be satisfied, with their previous sales records. These merchants also believe that shelves which empty many times a year are far more profitable than crowded storerooms of goods which bring in profits slowly. They not only put their money in nationally advertised merchandise, but, like Burhanna and Wilson, they put their per sonal sales efforts behind these well-known products. Burhanna and Wilson have found that such an active sales policy in back of Dutch Boy white-lead boosts the sales of all products. The closing paragraph of their enthusiastic letter contains a message for every merchant. It reads, {tMany customers who would not have been interested in us now come into our store because we keep in stock the famous Dutch Boy white-lead." This fast-moving paint product will do the same for you. Write to our nearest branch or ask the Dutch Boy salesman for more infor mation. We will gladly send you win dow displays, paint booklets, movie slides, newspaper cuts, etc. These . features, together with our continued national advertising, will help bring new customers to your store and keep all your products on the move. NATIONAL LEAD COMPANY New York, III Broadway; Boston. 131 State Street; Buffalo, 116 Oat Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue: St. Louts, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis 6s Bros.Co., 437 C* This advertisement appears in the following publications Page--Hardware Age--June 19 Hardware Retailer--June American Paint Oil Dealer--June Good Hardware--June 0000-NLI-000G17137 I I Mr. Sproull sold 24,000 lbs. in 1918. a |j SproulFs $500 starts big paint business i The kind of stock you buy, not the money I . you invest, determines your business success. | Here is a dollars-and-sense message for every alert paint merchant Back In 1918, Mr. Geo. Sproull chandise. Then they are sure of a started a paint store in Shreveport, steady flow of profits and a safe busi La., with a capital of but $500. ness growth. Today Sproull's Paint Store is one of the largest distributors of paint These alert merchants know that the sale ofmerchandise at the counter supplies in northern Louisiana. is only the first chapter In the true From the start Mr. Sproull put his turnover story. The product itself money in stocks that returned his must satisfy customers and 'build dollars quickly. The day he opened repeat orders. It must measure up for business, Dutch Boy white-lead was on sale. And it sold in the to the manufacturer's claims. It must have back of it a well-known manu amount of 24,000 pounds the first facturer's pledge ofservice in his con year. tinuous, consistent national adver tising. In 1919, tins figure went to 40,000 lbs. Sales doubled the next year. These are a few of the reasons why Then they jumped to 120,000 lbs. in Mr. Sproull and merchants every where who first bought Dutch Boy Last year 182,450 lbs. of Dutch Boy were 1921 and to 160,000 lbs. in 1922. sold--an increase \ Last year all previous records were broken by total sales of 182,450 lbs. white-lead by the hundred-weight now buy it' by the ton and car over the 1918 figures of 654%. load. They explain the reports which --over 92 tons of Dutch Boy keep coming in telling of such rapid, vhiie-lead. increases in the sales of Dutch Boy Mr. Sproull writes that his Dutch white-lead. Boy stock turns over regularly four and five times each year. Like other progressive merchants, he invests his dollars in standard merchandise You, too, can boost your sales records with this fast-moving paint product. Write to our nearest branch or ask the Dutch Boy salesman for which moves steadily out ofhis store. more information. We are always These merchants know that a forced disposal of shelf-weary stock by glad to furnish window displays, paint booklets, slides, cuts, etc., price-cutting or distress sales is a which together with our national poor turnover policy. They put their advertising, help to keep your Dutch money in advertised, standard mer Boy stock on the move. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 W. 18th Street; Cincinnati. 659 Freeman Ave.; Cleveland, 820 West SuperiorAve.; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Hardware Aye--July 24 Hardware Retailer--August American Paint & Oil Dealer--August Good Hardware--August- N 0000-NLI-000017138 I I9j6 gTooibsd [3?lSEZ\ I92l_ f-JgQjdQtbs. ^ 1923 269,00015^^-^ aM.y Sales should be greaterV9 said Mr* Haines and each year he made a new record TWFR. T. Lee Haines of Cam- Today Mr. Haines, like many *"* * den, N. J., first made this other merchants who have topped statement in 1916 when his Dutch the always-increasing demand for Boy white-lead sales totalled only Dutch Boy white-lead, confident 3700 pounds. And the next year ly reports that his sales for 1924 he sold over twice as much--8100 ' will exceed his 1923 record. pounds. * . Perhaps you can match Mr. But doubling his white-lead business didn't satisfy Mr. Haines, for in 1918 he sold 19,725 pounds of Dutch Boy. Still he said, "My sales shouldbe greater! " And they jumped to 85,500 pounds the next Haines' Dutch Boy record. Per haps you can even better it. At any rate,' no matter how much Dutch Boy white-lead you sell now, an active sales policy will help you sell more. year and to 138,900 pounds in Use a new window display. Try 1920. a series of movie slides at your This rapid increase in his Dutch Boy sales only indicated to Mr. Haines the possibilities for the future growth of Lis white-lead local theatre. Use some space in your town paper. Above all, echo Mr. Haines* business-getting slo gan, "My salesshouldbegreater!" business. He continued to display We'll do ourpartto lend a hand. Dutch Boy in his window. ..He dis Just tell us what you need in the tributed Dutch Boy booklets, and form of window displays, book in various ways actively pushed lets, newspaper cuts, etc. Write this nationally advertised paint us about any special sales plans product. As a result, his sales in you may want to work out. It's 1921 went to 189,800 pounds, in not too late to make 1924 a big 1922 to 239,525 pounds and in Dutch Boy white-lead year--and 1923 to 269,000 pounds. The 1923 it's the right time to get a running sales are 72 times those of 1916. start on next year's business. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 W. 18th Street; Cindnnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead 8s Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. 24169 Page Hardware Age-August 21 Hardware Retailer---Sept. American Paint y Oil Dealer--Sept. 0000-NLI-000017139 ADVERTISING DEPARTMENT, B J I DING. How high is "up" for your white-lead sales/ , FOR ten years the Dutch Boy whitelead sales of Shandler Brothers, Irvington, N. J., paint merchants, have been steadily climbing upward. white-lead profits. The reason is cleat to any merchant who sells Dutch Boy white-lead. This nationally advertised paint product is used wherever people The climb started back in 1915 with 1000 lbs. of Dutch Boy. The next year Dutch Boy went to 1978 lbs. In 1919 sales had reached the 8250 lb. rung. Still paint. It has been the choice of skilled painters for generations. It makes new friends and keeps old customers coming back to your store for more. they kept mounting. Use a window display, some movie Old customers brought in new cus slides or a series of newspaper advertise tomers. New customers soon became ments of Dutch Boy white-lead. Let the steady customers. And 50,000 lbs. was house-owners, the business men, all the the record for 1921. Last year this figure people in your community who buy or more than doubled--120,025 lbs. of use paint, know that you carry the well- Dutch Boy. known Dutch Boy brand. The results will surprise your cash register. This enviable sales increase from 1000 to 120,000 lbs. did not make Shandler The above-mentioned sales helps willbe Brothers think that the Dutch Boy had gladly sent you upon request. Just write dimbed to the top of the sales ladder. to our nearest branch or speak to the These merchants continued to use every opportunity for pushing their Dutch Boy Dutch Boy salesman the next time he calls. business. As a result, when the final re- port is in for 1924 it will probably show an even greater increase, forup to August 100,325 lbs. have been sold, with four NATIONAL LEAD COMPANY months still to go. For Shandler-Brothers the top of the Dutch Boy sales ladder is far out of sight. Nor do they see a limit to their New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 W. 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 48S California Street; Pittsburgh, National Lead & Oil Co. ofPa., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Hard-ware Age--Sept. 18th Hardware Retailer--Oct. American Paint Id Oil Dealer--Oct. Good Hardware--Oct. 1922 90,035 lbs. 1921 50,000lbs. 1920 11.750 lbs. 1919 3,250 lbs. 1917 2.700lbs. 1916 1,978 lbs. 1915 1,000 lbs. Q00O-NLI-00O01714O jump higher every year" --and Mr. Duncan adds, uThat's became we don't merely carry white'lead--we sell it!" rSF the latter part of 1919, Mr. J. R. Duncan andhe'll quickly reply, "I sell it!" His attrac bought out aJeannette, Pa.,hardware store. tive Dutch Boy windows tell you that. The Priorto Mr. Duncan's ownership, this store hadminute you walk into his store you'll see never sold annually over 3,000 lbs. of Dutch Dutch Boy well displayed. Nor does Mr. Boy white-lead. Yet the very first year, 1920, Duncanlose an opportunity to use his personal Mr. Duncan sold 4,650 lbs. He pushed his selling ability in order to keep his Dutch Boy Dutch Boy sales to 12,050 lbs. in 1921. Still sales record growing. he wasn't satisfied. By the end,of 1923 his Merchants in all parts of the country refuse, annual sales of this widely used paint product like Mr. Duncan, to consider a Dutch Boy were 20,000 lbs. sales record as a sales limit. And each year Mr. Duncan might have been contented their profits on Dutch Boy grow bigger. with the thought that he had reached the We're willing to work with any merchant for limit of his white-lead sales. But increasing greater white-lead sales. New window displays his Dutch Boy sales seven times in four years are ready for you. Newspaper cuts, movie only acted as an incentive for greater selling slides and other helps, prepared by experts, are effort. As a result, up to June, 1924, he sold yours for theasking. Just tell the Dutch Boy 31,525 lbs. of Dutch Boy, beating his last salesman what you can use, or write us direct. year's record by 11,525 lbs. in only five months' time. Ask Mr. Duncanifhe "carries" Dutch Boy white-lead in stock, ^ and NATIONAL LEAD COMPANY New York, 111 Broadwhy; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead 8s Oil Co. of Pa,, 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Hardware Age--Oct. 16th Hardware Retailed----Nov. American Paint Iff Oil Dealer--Nov. Good Hardware--Nov. 0000-NLI-000017141 Now Mr . LEGRAND sells five times as much "My customers like Dutch Boy whitelead so well they tell others about it," writes Mr. Albert Legrand, paint dealer of Rutherford, N. J. "That's why my sales have jumped from 2000 pounds in 1920 to over five tons in 1923--an in- Dutch Boy white-lead sales as high as 2100%. All of them energetically put their selling efforts behind Dutch Boy white-lead because it is a standard paint product backed by years of national advertising. crease of more than 450%." Without exception, these merchants Mr. Legrand believes in actively push- tell us that by keeping their customers ing products which bring customers and coining in for Dutch Boy white-lead, vthey invariably boost the sale of many other products. In this same manner, Dutch Boy white-lead can make your business grow. _ their friends back to his store again and again. A fast-moving stock such as Dutch Boy soon piles up many profits. Ask the Dutch Boy salesman or write us direct for more information about the quick sales and many profits Dutch Boy will bring you. Over a period of months, it is the quickselling, shelf-shy article which shows the big gain and keeps the paint dealer s business steadily growing. ^ complete sales-making window display, such asyousee inthepictureabove, helps are ready for mailing to you. Ask for Dealer Helps From city, town, and cross- road stores in every section of the country, reports like Mr. Legrand's have been Steadily com& ing .in. _M_any a,lert mer- . i Chants teiltl US r Ol increases m No..........in your letter. I'SSrlSslTj NATIONAL, LEAD COMPANY New York. Ill Broadway; Boston, 131 State St; Buffalo, 110 Oak St; Chicago, 900 West 18th St; CSncinnati, 659 Freeman Ave.; Cleveland, 380 West SuperiorAve.; St Louis, 722 Chestnut St; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Pa., 310 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street Du t c h Bo y Wh it e -Le a d FOR INTERIOR AND EXTERIOR PAINTING 23199 Page Hardware Retailer--Jan. "fa American Paint & Oil Dealer--Jan. 0000-NLI-000017142 f 1 s m I From truck-load to train-load I |iI How Conlin put over a 10,633 % sales increase !X o u r t e e n y e a r s ago, Ft James J. Gonlin, a paint ously employed. Mr. Gonlin personally, drills all clerks in merchantofBridgeport,Conn., actively pushing Dutch Boy put iii a stock of Dutch Boy white-lead and other fast-mov white-lead. His first year's ing Dutch Boy products. He sales totalled 2}4 tons. In tells us that he attributes his 1912 his sales grew to 18}4 success largely to the principle tons. Each year his Dutch of quick turnover as illus Boy sales grew larger. trated by his record of Dutch By 1915 he was selling Boy white-lead sales. more than 19 times as much as in 1911. Then sales jumped This story is more than a tribute to the enterprise of to 76yi tons in 1919, a year when many merchants were Mr. Conlin. It is a message to every alert paint merchant finding it difficult to keep throughout the country who normal stocks moving. But the record growth in Mr. Conlin's Dutch Boy sales was made in the last few years This Is the new three-story home of the Company, Bridgeport, Conn. When Mr. Conlin began selling Dutch Boy white-lead in 1911 his store was small, his sales force but one clerk. To day, it takes 15 people to carry on Mr. Conlin's 5 businses. would like to see the dollars come in faster. Write us or ask the Dutch Boy salesman for more infor --189^ tons in 1921, and 241> tons in 1922, this last Dutch Boy White-Lead mation about the quick sales and many profits of Dutch representing an increase over the first year's Boy white-lead. Salesmaking helps--attractive sales of 10,633%. window displays, special paint booklets, movie Quick sales--many profits Mr. Conlin's record is a remarkable indorse ment of the rapid-turnover principle practiced 0slides, newspaper cuts, etc.--are yours for the asking. Specify your needs in a letter to our nearest branch. ^=ij today by every successful merchant. From the start back in 1911, Mr. Conlin concentrated his efforts on products which sold quickly. Today, this same sales policy is just as vigor NATIONAL LEAD COMPANY New York, nr Broadway; Boston, IJ! State St.; Buffalo, n6 Oak Street; Chicago, 900 West rSeh St.; Cincinnati, 659 Freeman Ave^ Cleveland, 820 West Snperior Avenae; St. Louts, 723 Chestnut St.; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros., Co., 437 Chestnut Street. HARDWARE RETAILER February 1924 Issue AMERICAN PAINT &. OIL DEALER February 1924 Issue V 0000-NLI-000017143 Keeping your ship's plates like "B" "PIRYDOCKED for scraping and paintJ--' mg of the hull," reads the shipping report. The owners of that ship are taking precautions to see that her plates will not be like the "A" plate. This repainting of a ship's hull is onlyone chapter in the constant struggle to pro tect its steel against rust. Fresh and salt water, and exposure "to varying atmos pheric conditions -- all aid rust in its at tempts to weaken -and destroy a ship's metal. Only by seeing that your metal is thoroughly protected with paint---with redleadpaint--will youkeep thatmetal strong, reduce depreciation, and prevent future re pairs that may be very costly. Vital spots need paint especially A bulkhead may never have to help save one of your vessels from Davy Jones's locker. But the strength of-its vital metal must be preserved against the day when it may be needed. It is just such vital parts of a ship that need constant red-lead pro tection against rust. The same protection j? tfesmfamanrf -> should he- given not only |_r" hulls and bulkheads. but also to cargo holds and coal bunkers. Dutch Boy red-lead is an ideal ship paint. It is pure red-lead and makes paint that dries to a hard, tough layer. It gives positive protection against air and moisture, salt and fresh water. Dutch Boy red-lead tested Dutch Boy red-lead has been tested, used, and its value as a protector of ship's metal proved. It is used on vessels of the United States Navy and on the smallest,craft. Dutch Boy red-lead comes in both paste form for mixing with linseed oil and as a liquid for immediate application. Both forms come in the natural orangered color usually used next to the metal. The liquid also comes al ready tinted to black, browns, and greens for finishing coats. The paste can be shadedto anydesired color.- NATIONAL LEAD COMPANY New York, nt Broadway; Boston, 131 State St.; Buffalo, 116 Oak Street; Chicago, 900 West i8di Sc.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Avenue; St. Louis, 723 Chestnut St.; San Franasco, 485 Cali fornia Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. Dutch Boy Red-Lead 23205 Page Marine Engineering--Jan. -fa 0000-NLI-000017144 yit> 4 "A"--aui uarctoudied photomif% crograpb showing what rust does to an unprotected metal sur face. The diagonal lines are file marks nude in preparingtlie speci men section for the microscope. "TOT'--an unretouched photomi-. JO crcgmph of a metal sdrface protected by the standard threecoat covering of red-lead. Notje the perfect condition. Rust has not formed. ti JD iU X When low repair bills are. high THE ship needs a spell in drydock. Her weatherbeaten sides should be scraped and ' on hulls, cargo holds,-coal bunkers, and bulk-, heads. Dutch Boy red-lead is pure red-lead covered with fresh coats of paint. Otherwisefinely and uniformlyground. It produces adense, before long her plates will be brothers to Plate tough film that sticks tight to metal and keeps "A," scarred with rust. out the rust-forming elements, air and moisture. The superintendent, who puts off laying up It protects metal,constantly exposed to salt and such.a ship for overhauling and repainting may fresh water. feel that he is protecting her owner's profits by holding down his repair bills. But keeping re Red-lead in two forms pair* bills low for the sake of makingthe repair Dutch Boy red-lead is highly oxidized and reserve look large is false economy. finely ground. It is put up. both in paste Rust sends repair bills soaring form for mixing with pure linseed oil and as . a liquid ready for immediate application. Putting off covering your ship's iron and steel Both forms come in the natural with new coats of paint gives rust a chance orange-red color that is usually used to add extra dollars and cents to your repair next to the metal, 'the liquid also bill. Rust can make repair reserves look sick , comes in black, browns, and greens and increase the rate, of depreciation of all for finishing coats. Thepaste can be metal parts of the vessel. shaded to black, browns, and greens. Only by keeping your ship's metal adequately protected with paint will you get the full NATIONAL LEAD COMPANY service that you expect her metal to give. Only thorough overhauling, scraping, and repainting will keep that metal safe from rust. New York, in Broadway; Boston, 131 State Street; Buffalo, 116 Oak* Street; Chicago, 900 West 18th Street; Cincinnati, 6S9 Freeman Avenue; Cleveland, 820 . West Superior Avenue; St Louis, 73s Chestnut Street; San Francisco, 485 Cali fornia Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 C Dutch Boy red-lead ideal ship paint Owners of ships in salt and fresh water use _-> Dutch Boy red-lead next to the . metal and also for finishing coats DUTCH BOY RED-LEAD 2406 Page Marine Engineering--Feb'. . ti 0000-NLI-000017145 / 4 The oldest captain and his ship Capt. EU B. Rockwell of Alburgh, Vt., began CAPTAIN Ell B. Rockwell his nautical career at the age of twelve. Today is the .oldest steamboat after seventy years of service he still guides his captain in active service inship, the "Vermont," on her daily trips. As Dutch Boy white-lead pro tects non-metallic surfaces, so Dutch Boy red-lead keeps ship America. Todayhe commands metal safe from rust. Dutch the S. S. "Vermont," of the Cham Boy red-lead is pure red-lead that is plain Transportation Company, op impervious to the rust-forming ele erating on Lake Champlain and Lake ments, air and moisture. The Cham George. This company was incor plain Transportation Company has porated in 1827 and is said to be the used protecting coats of Dutch Boy oldest in the world. red-lead on the steel hulls of its Captain Rockwell can tell of many vessels for years. changes in company operating poli cies in past years. But he says that Dutch'Boy Bed-Dead one policy has never changed--that of protecting their vessels with pure white-lead. On the first .vessel the company built, our white-lead was - used. All succeeding ships have been similarly protected. White-lead inside and out Ship builders and owners use Dutch Boy red-lead next to metal of hulls, bulkheads, cargo holds, and other metal surfaces inside and out. On metal to be finished in a dark color, the standard three-coat redlead covering gives complete protec On vessels of all types pure whitelead paint beautifies interior walls, ceilings and woodwork and protects exposed surfaces from deterioration. It is impervious to air and moisture. It gives full protection to the sur faces painted. The ships ofthe Champlain Trans portation Company are all painted with Dutch Boy white-lead. Mixed withDutch Boy flatting oil, this pure white-lead makes a paint that gives staterooms, dining saloons, and other ship interiors flat finishes of unusual richness and beauty. By adding the proper coloring matter you can get any shade or tint you need to carry out any particular decorative scheme and add to the atmosphere ofcomfort and luxury that passengers look for. Dutch Boy white-lead and flatting oil also make an economical paint to use because of the ease with which it can be applied, its spreading power, and its durability. By keeping your ship interiors thoroughly protected with this Dutch Boy combination you take a long step toward holding down repainting costs. White-lead on exposed surfaces On exteriorwoodsurfaces Dutch Boy white-lead, when mixed with pure linseed oil, forms a tough, elastic gloss paint that prevents deteriora tion of the covered surface. This coating gives full protection against air and moisture. It expands and contracts with temperature changes without cracking. Besides protecting the surface from deterioration Dutch Boy whitelead and linseed oil make a paint that spreads far, is easy to apply and lasts long. Such a paint enables ship superintendents to keep painting costs down to a minimum. In .addition, this pure white-lead may be left white or tinted to any desired color. tion. The first coat should be the natural red-leadcolor, the second coat slightly shaded with lampblack to facilitate inspection, andthe finishing coat shaded to black or some other dark color. Where steel hulls* the superstruc ture, stocks, holds, etc., are to be finished in white or a light color, the standard practice is to use red-lead, next to the metal and finishwith coats ofwhitelead tinted to the desired color. This combination was used on the S. S. "Vermont" shown on this page. For detailed infor mation regarding paint protection for \ your vessels, write to NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State St.;. Buffalo, 116 Oak St.; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Louis, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Fa., 316 Fourth Ave.; Philadel phia, John T. Lewis & Bros. Co., 437 Chestnut St. Marine Engineering and Shipping Age, April, 1924-, Issue. / OO0O-NU-OOOO17146 \ fSS Jl-g-V!G^ f \SS View o/new 13,500 ton twin-screw Hambwrg-Amencan. liner, Albert Ballin, under construction in the Blohm and VossShipyard,Hamburg, Qermany. This picture shows the spectacle framing at stern of the Ti** ^L,,.M:..LL(i!.,* l [v\ii fs Spectacle frames of stout steel--but THESE massive steel spectacle frames sup metal thoroughly covered with pure red-lead port the propeller shafts of the new Ham- paint and you keep it like the metal shown in burg-American liner, Albert Ballin. plate "B"--strong and free from rust. TheBallin's'Steel spectacle framing is made of the best mild Siemens-Martin steel. It may be DUTCH BOY RED-LEAD. the strongest in the world. But if it is unpro Dutch Boy red-lead is pure red-lead. It makes tected against rust, it will soon lose its strength. a coating that air and salt or fresh water cannot The continued safety of any ship and her penetrate. It dries to a hard, tenacious covering passengers depends on keeping the vessel's steel strong enough to battle A that seems to become a part of the covered steel. wind and wave. That includes giving In addition to saving the metal sur all metal complete paint protection face, Dutch Boy red-lead is econom against rust. Such protection should ical to use. It can be applied quickly be given during construction to spec and easily. It has unusual spreading tacle framing and any other steel power and durability, that will be concealed and inaccessi You can get Dutch Boy red-lead ble after the vessel is built. It should in paste form for mixing with linseed be given regularly tohulls, bulkheads, oil and as a liquid ready forimmediate and such places as cargo holds and application. Both come in the natural chain lockers. orange-red color usually used next to Unprotected steel soon loses its the metal. The liquid comes also in strength and looks like plate "A"; black, light and dark green, and light ships rapidly depreciate in value with and dark brown for finishing coats. out proper paint protection. When The paste can be shaded to browns, rust eats its way into metal, it forces greens, black, etc. up scraping and repainting costs. It For specific information on rust- often' ties up shipping in the drydock. resisting paint coats, write: Shipbuilders and marine superin tendents know from experience that the most complete protection against rust for ship steel and other metal marine equipment is red-lead. Keep NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; E . 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 6S9 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co, ofPa^ 316 Fourth Avenue; Philadelphia, John ?. Lewis 8s Pros. Co., 437 This advertisement appears in the following publication: Page--Marine Engineering--May 0000-NLI-000017147 7 u I How long will this steel look like "B"? The life of steel is determined not only by the kind of paint but by the method ofpainting The S.S. Albert Ballin, shownhere under construction, is equipped withthelatest appliancesfor com fort and safety. In it are thou sands of tons of the finest steel. Will all tins steel be as strong five years from today as it is now? That depends on the steps taken to prevent rust from at tacking and weakening it. It de pends on whether the steel be comes like the steel in Plate "A" or remains like the section in "B," protected from rust by an adequate paint covering. D" --WITH RED-LEAD. Here the microscope showsametalsurfaceprotected by the standard three-coat covering o red-lead- Note the perfect condition of the surface of the metal- Rust cannot formhere. While a vessel is on the ways under construction, its owner and builder should see that its steel is thoroughly cleaned of all rust and grease; then thoroughly mm coatedwith a rust-resisting paint. Overlapping steel plates, rivet heads, all steel surfaces that will m%i be covered later or will be inac cessible when the vessel is com pleted---these places Should re ceive extra paint protection. They are the danger Spots. A "--WITHOUT RED* LEAD.The microscope shows whacrustdoes to improected metal surfaces in a com paratively shorttime. Note the deep-rooted incrustation. The,second job is maintenance. Only by keeping an unbroken film ofpaint between, the metal and the rust- forming elements can steel be kept in prime condition. This means following a. regular inspection and repainting schedule to keep the film intact. Ship-owners have tried many paints to protect ship metal. But of them all they have found that red-lead is try far the best. They know today the economy ofkeeping an unbroken fed-lead paint film on all steel. And they keep down maintenance costs by putting red-lead paint on hulls, cargo holds, chain lockers and all ship steel at regular intervals. The tl. S. Government also realizes the need for red- lead protection. It specifies pure red-lead for preventing deterioration of the steel of its warships. Dutch Boy Red-Lead Dutch Boy red-lead is pure red-lead and is used, by ship-owners everywhere. It is an economical paint to use because of its unusual spreading power and dura bility. It makes a tough film that is impervious to air and moisture. It sticks tight to metal, and is elastic enough to expand and contract with temperature The new twin-screw Hamburg-American liner, Albert Balllin, while lander construction at Hamburg, Germany. It is on the transatlantic run today, equipped with stability bulges, anti-rolling tanks and all modem safety devices. It is 627 ft. long and has accommodations for 1580 passengers. changes. Properly applied and maintained, it will beep the plates of your vessel looking like " B." You can get Dutch Boy red-lead in paste form for mixing with linseed oil and also as a liquid ready for immediate application. Both come in the natural orangerred color usually used next to the metal. The liquid comes also al ready tinted to black, light and dark green, and light and dark brown for finishing coats. The paste can be shaded to browns, greens, black, etc. For specific information on rustresisting paints for the metal surfaces of your ships, write to us. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 -West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; Francisco, 485 California Street; Pittsburgh, National Lead 8s Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Marine Engineering--June 4 / OOOO-NLI-OO0OI7148 r- How your reception room can welcome visitors with color **1 wish I hadn't come." "Hos pitals are such depressing places." These are the thoughts of many'people as they enter a hospital. Reassuring words often fail to change sfcch a mental atti tude. But the right colors in your reception room can cheer and soothe the mind. Color can do what words fail to do. Physicians and hospital execu tives have found that carefully selected color schemes fill the de pressed minds of both patients and visitors with hope-and cour age. Many hospitals today have replaced cold, white-paintedwalls and ceilings in reception rooms and throughout the hospital with warm colors. Color experts regard the use of the right colors on walls and ceil ings of the hospital reception room as especially important. Those colors which have a sooth ing, cheering influence are the ones suggested to put the visitor in the right frame ofmind to cheer up the patient he' comes to see. How to get these colors For walls, ceilings and woodwork you can easily get the colors you want to use by adding coloring matter to Dutch Boy white-lead and Dutch Boy flatting oil. This combination gives tinted flat finishes of unusual beauty and softness. It reflects the light evenly, without glare. It gives a rich, solid, rubbed-down effect that you cannot get with other flowed-on paints. Dutch Boy white-lead and flat ting oil also gives a paint covering that can be washed with soap and For the reception room The following color scheme is a suggestion based on the photogTaphofthereceptionroomabove: Ceiling.......... Cream Side ........Sandstone Woodwork...Natural-wood finish Floor......... Gray andbluegreen mixture Furniture....WalmitwiLh brown leather _ covering Draperies__ .Blue^reen with old gold Table cover. ..Terra cotta Another attractive decorative scheme would make use of the following colors: Ceiling............. ........ Cream Ceiling banding lice.. Pale term cotta Side wall...................Warm buff Moulding................ . Ivory Side wallstencil or handing Una... .Deep rich brown Floor..........................Terra cotta and . warm gray Hangings.. ................ Gold--Terra cotta strip Future adnerHsemenls will include color ivogeslionajoT other roomsin a hospital. SEND FOR COLOR BOOKLET water as often as hospital regula tions demand. Such a paint can . be kept looking like new foryears. This one quality that saves cost of frequent repainting makes it an economical paint to use. "What colors shall we use?" In our Department of Decoration are men who are color experts, fully qualified to select the proper color schemes for any room in a hospital or for an en tire building. If you will send photographs with a description of the rooms you intend to decorate, we will suggestcolorschemes for them, without ob ligation. More than one scheme for each room will be sub mitted for use under different lighting conditions. We will also send actual painting formu- r= las and color samplesforwalls, ceilings and trim and give the light-reflecting values of the colors. Public Institutions." It gives detailed in formation about artistic wall finishes, such as two-tone figured finishes, two-tone' mottled effects, two-tone glaze and Tif fany finishes, which can be obtained eco nomically with paint. DUUEIO, HO t>aK SU,a> .......fIS'-', Street; Cincinnati, 559 Freeman Avenue; Cl land, 820 West Superior Avenue; St. Louis. Chestnut Street; San Francisco, 485 CaBfo Street; Pittsburgh, National Lead & Oil fCo Pa., 316 Fourth Avenue; Philadelphia, Jotr Lewis & Bros. Company, 4S7 Chestnut Sti Reprint of Advertisement from Mo d er n Ho s p it a l , January,, 1924, issue. 0000-NLI-000017149 Color in the X-Ray Room The old order of "whitefor sanitation" is passing COLOR has entered the hospital theproperamountofcoloringmatter doing away with frequent repaint to stay. Physicians and hos your painter can give your wall, ceil ing, is economical in application. It pital executives are today takinigngand woodworkfinishesofunusual has unusual spreading power and advantage of the powerful influence durability, softness and beauty. can be applied quickly and easily. colors have on the nerve centers and Furthermore, Dutch Boy white- Where this paint has already been the physical welfare of many of lead and flatting oil make a paint used, figures show surprisingly low their patients. that can be washed as frequently as costs of application. The therapeutic value of color rules of sanitation require. Soap and has been so thoroughly established water will keep this paint surface Helping you choose the colors that in many hospitals interiors fresh and clean. We have a Department of Decora if- from roof to basement have been This combination of Dutch Boy tion which has made a study of f appropriately decorated. In recep white-lead and flatting oil, besides color selection for in tion room and ward, in solarium dividual hospital I- and corridor, color creates pleasing mental impressions and relieves the eyes of patients and hospital staff. In X-ray rooms in many large ; Color Scheme for X-Ray Room The following color suggestion is not offered lor general use in aG hospitals. It is based on the photograph shown above and is only one of rooms or for an entire hospital. This depart ment is atyourservice and will gladly help hospitals throughout the United many schemes used in hospitals in this country. Your X-ray room may require an entirety you in choosing color States color is now on walls and different treatment. The decoration of' each schemes for your hos ceilings instead of the white and * room presents an individual problem. Our De partmentof Decoration will gladly recommend pital interiors. If you black frequently used in the past. a color scheme for your X-ray room if you will send a photograph of it and a description will send photo Black is depressing -- gloomy. of your lighting facilities. graphs of the rooms \ White is cold, glaring, cheerless. Side wail.......................... dark violet red Ceiling............................ dark violetred tight to be decorated, a A carefully selected color scheme ened considerably description of the use to which those for the X-ray interior can, however, by addition of white-lead rooms will be put, the class of pa*- relieve'the strain, on the eyes and Radiators. __ __ dark violet red Trim,including window tients treated in each, and the expo mind of the operator, who often must stay in the room for long frames, doors, cabinet andapparatus frame......... dark' reddish brown Floor..................................coloron theorder of sure of the rooms, color plans will he submitted. With our recommen periods at a time. terra cotta Dark violet red is selected because of its re markable light-absorption power. It reflects dations we will send actual painting formulas and color samples forwalls, How to get the right colors ^ only 18.75% white light. Future advertisement! wiU discuss vse of color ceilings, and trim and give the light- There are various shades and tints, in other hospital rooms. reflecting values of the colors. any of which may be suitable for your X-ray room. You will have no difficulty in getting exactly the color you want by tinting a combination of Dutch Boy white-lead and Dutch Boy flatting oil. Simply by adding SEND FOR COLOR BOOKLET Write for free booklet, "Interesting Wall Effects Suitable for Hospitals and Public Insti tutions." It gives detailed information abont artistic wall finishes, such as'two-tone figured finishes, two-tone mottled effects, two-tone glaze and Tiffany finishes, which can be ob tained economically with paint; NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 1S1 State Street; Buffalo, 116 Oak Street; Chicago, 800 West 18thStreet; Cinemnati, 659 Freeman Avenae; Cleveland, 880 West Superior Avenue; St. Louis, 723 Chestnut Street; San Francisco, 4S5 California Street; Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Avenue; Philadel phia, John T. Lewis & Bros. Co., 4S7 Chestnut Street. 2404 Page Modem Hospital--jkawefy. 0000-NLI-000017150 i COLOR- and the surgeon's eyes Does light from, your operating-room walls hinder or help the sur geon's.work i THE surgeon straightens up for a moment's respite from a deli-, cate operation. Does the glare from dazzling white walls strike his eyes? If so, he sustains a visual shock, and for a second or two his sight is blurred as he looks back at the operating table. In many hospitals surgeons have already brought about the use of colors on operating-room walls and ceiling in place of glaring white. They have found that such colors as greens and grays cause no eye-strain, and still reflect the light necessary room separately. The tints and shades used in one operating room may not be suited to another. for an operation. In a certain hospital a green oper ating room became the mostpopular Color suggestions for your me working place in the institution. The color scheme of room and equipment was conducive to rapid and efficient work. The light-reflection from all parts of the room was reduced so as not to interfere with the most essen tial light rays, those coming from the patient's wound. When the room was decorated in glaring white, the eyes of the sur geons were forced to try to keep out, by pupil contraction, all extraneous light. At the same time they at tempted to let in, by, pupil dilation, all the mostnecessary light from the wound. As a result, the doctors suffered from- nerve fatigue through an overstraining of the accommoda tive and visual capacities of the eye. The remedy was use of the right colors on walls, ceilings, woodwork, and equipment. We have a Department of Decora tion which has made a study of color as applied to hospital decoration. This department will gladly help you choose color schemes for your operating room--all your hospital interiors. If you will send photo graphs of the rooms to be decorated, a description of the use to which those rooms will be put, the type of patients treated in leach, and the' exposure of each, color plans will be submitted. With our recommenda tions we will send painting formulas and color samples for walls, ceilings, and trim and give the Slight-reflecting values of the colors. After you have selected a suitable color scheme, you can get it easily by tinting a combination of Dutch Boy white-lead and Dutch Boy flat ting oil. One great advantage in The right colors-- hotio can you get them? using Dutch Boy white-lead and flatting oil is that they make a paint which can be washed with soap and This question can be answered only water as often as necessary. You by consideration of each operating have not only a paint covering of unusual durability, but also one that demands no sacrifice of sanitation for the sake of color. This combination of Dutch Boy white-lead and flatting oil is econom ical for two reasons--its durability and its ease of application. It has unusual spreading power and flows from the brush quickly and easily. Wherever it has been used properly, the cost of application has been surprisingly low. Send for color booklet Write for bookie^ "In teresting Wall Effects Suitable for Hospitals andPublicInstitutions Xtgiresdetaaedm-'^--;^^' formation about ar- i tistic wall finishes, such as two-tone figured finishes, two-tone mottled effects, two-tone glaze andTiffany finishes, which can be obtained economically with paint. NATIONAL. LEAD COMPANY New York, 111 Broadway; Boston. 1S1 State Street; Buffalo, 116Oak Street; Chicago, 800 West 18thStreet; Cincinnati, 859 Freeman Avenue; Cleveland, 820 West Superior Avenae; St- Lotus, 723 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & OilCo.of Pa;,S16FourthAvenue; Philadelphia, John T. Lewis & Bros. Company, 437 Chestnut Street. j ] j ; ; j j j 2426 Page Modem Hospital--March ".k C 1 OOOO-NLI-OOOG17151 V -'" Sixteen-bed ward in the Chil drens Pavilion at Mount Sinai Hospital, New York City. In this ward as well asin others, color has. been successfully used to prevent strain on patients' eyes and to aid in convalescence. - The Council favors tinted walls Colors instead of white, on walls of ward in Mt. Sinai Hospital, carry out ideasfor relieving eye-strain miK Eyesight Conservation problem. The scheme best suited for Walls painted with . Dutch Boy JL Council of America recommends a particular ward can be arrived at white-lead and flatting oil can be the use of color in hospital wards. It only by considering such factors as > kept looking like new for years. favors the banishing of white from the type of patients treated in the They- can be washed with soap and walls and ceilings because white pro room, its dimensions, exposure, water as often as hospital sanita duces a glare which is hard on illumination, etc. tion demands. Because of these patients' eyes. It predicts that daz qualities--ease of application, great zling white in the future will be en How we can help, you spreading power and extreme dur tirely discarded for colors that are restful and soothing. In. a recent bulletin the Eyesight Conservation Council says: "Tan or buff, cream, light blue, light gray, and light olive-green are colors that are not likely to cause eye-fatigue." The ward in Mount Sinai Hospital Our Department of Decoration has made a special study of proper color selection for hospital interiors, This Department will gladly help you select color schemes for a single room or an entire building. If you will send photographs of the rooms to be decorated, a description of the use to which those rooms are put, ability--Dutch Boy white-lead and flatting oil help to keep down the cost of hospital maintenance and repairs. Wherever this . combination has been used properly, the cost of appli cation has been surprisingly low. Send for color shown above is done in color. Many the amount of illumination each booklet otherhospitals throughout the coun try have also put color on the.walls and ceilings of their wards. Physi cians and superintendents in these hospitals have discarded white as cold, cheerless, and trying on the. eyes of their patients.1 They have learned that not only do the proper colors relieve eye-strain but they also have the power to soothe or stimulate the nerves. By helping, to cure mental disorder, carefully se leeted colors often greatly hasten physical recovery. - Getting fHe right colors room receives .and the height and size of the rooms, we can suggest definite color plans. With our re commendations we will send paint ing formulas and color samples for walls, ceilings and trim and give the light-reflecting values of the colors. This service puts you under no obligation. White-lead and flatting oil After you have chosen the proper shades and tints, your painter can get them exactly by adding colors in oil ito Dutch Boy white-lead and Dutch Boy flatting oil. This combi Write for free booklet, "Interesting Wall Ef fects Suitable for Hos pitals and Public Insti tutions." It gives detailed informa tion about artistic wallfinishes, such as two-tonefigured finishes, two-tone. mottled effects, two-tone glaze and Tiffany finishes, which can be obtained economically with paint. NATIONAL LEAD COMPANY There is no such, thing as a color nation-gives tinted flat finishes of 1 Freeman Avenne; Cleveland, 820 TO i scheme which is suitable generally great beauty. It reflects light with Superior Avenue; St. Lotus, 722 Chestnut Street; S for all hospital wards. Each ward in each hospital presents a different out glare. It is easy to .apply and has unusual spreading power. Francisco. 485 California Street; Pittsbnrgh, National Lead&OH Co. of Pa^318 FourthAvenue; Philadelphia, John T. Lewis & Bros. Company, 437 ~ 2437 Page Modern Hospital--April V0Q00-NLI-Q00017152 I I! i= : | !: Down the corridor on the first trip-- After many xveary days in bed, a patient prepares to refresh his eyes with new scenes. ;'V As he passes through the door of his room, will he be confronted by a dark, gloomy corridor or perhaps cold, cheerless walls ofglaring white? HE negative and often harmful effect of The amount of illumination varies. Other Twhite or of unsympathetic colors on con factors, which might necessitate another valescing patients is being recognized morecolor scheme, must be considered. and more. Hospitals all over the United States have been studying the therapeutic When you plan to me color value of different colors. They have learned Our Department of Decoration has made a that the effect of white and certain colors is special study of proper color selection for harmfulto patients sensitiveto color hospital interiors. This department influences. They have found that will gladly help you select color certain shades an<d tints stimulate schemes for a single room or an such minds--that others soothe-- entire building. If you will send that these all aid Id physical re photographs of the rooms to be dec covery. orated, a description of the use to The study of color has not been which these rooms will be put, the confined to wards and operating amount of illumination each room rooms. Corridors, the solarium--all receives and the height and size of parts of the hospital have been con the rooms, we can suggest definite sidered, and suitable colors used ef color plans. Withourrecoramenda- fectively in place of white. And in using such colors, the rules of hos pital sanitation have not been dis regarded or the eost of hospital maintenance increased. Dark corridors, for instanee,.roay be brightened by the use of sunlight colors. A good color scheme for cor This picture of the Dutch Bov Pinter is familiar to all who use Dutch Boy white-lead and Dutch Bon flatting oil. The Dutch Bog Painter has become the exponent of beauty and protec tion, and inspires tions we will send painting formulas and color samples for walls, ceil ings and trim and . give the lightreflecting values of the colors. This service puts you under no obligations. The paint to me ridors that receive a fair amount of The selection of the propercolorsfor illumination is: ceiling, a very pale corridors and other parts of the gray just off white; walls, a light warm hospital calls for careful consideration. But gray; woodwork, ivory; doors, mahogany; after you decide on the colors, you can easily floors, medium brown. get the exact shades and tints. Tell your Such colors, of course, arenot recommended painter to use Dutch Boy white-lead and as suitable for every hOspitaL There is no flatting oil on walls, ceilings and woodwork. color scheme that can be adopted generally With Dutch Boy white-lead and Duteh for corridors or any other part of a hospital. Boy flatting oil you can obtain any color you desire. These materials, when properly mixed, give a velvety flat finish that shows no glaring high lights and casts ho deep, harshly defined shadows. This combination of Dutch Boy white-lead and flatting oil also has economical advan tages. It has unusual spreading power. A gallon of it covers a.n unusual amount of surface. It stays washable. Therefore, you can use the tinted flat paint without sacrific ing hospital cleanliness. It gives a sanitary covering that is as clean and beautiful after washing with soap and water as when the paint was first applied. Booklet on Hospital Decoration Write to us on your office stationery for the new booklet, ``Interesting Wall Effects Suit able for Hospitals and Public Institutions." It will be sent you free. It gives detailed in- lornmtion about artistic wall finishes, such as two-tonefigures finishes, two-tone mottled ef fects, and two-tone glaze and Tiffanyfinishes, all of which can be ________ _ obtained economically f with paint. v" " ** NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, IS1 State Street; Buffalo, 116 Oak Street; Chicago, SCO West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 8S0 West Superior Avenue; St. Laois, 782 Chestnut Street; San Francisco, 485 California Street; Pittsburgh. Nations] Lead AOil Co.of Pa.. S16 Fourth Avenue; Phfladeiphia, John T. Lewis & Bros. Company, 4S7 Chestnut Street. . Reprint of Advertisement from Mo d e r n Ho s p it a l , May, 1924, issne. O' 0000-NU-000017153 i' I i ill Do your walls frown or smile? Color on the four walls of a hospital room, can exert a cheering or depressing influence on a patient's mind SOME colors stimulate and cheer. They remind you of the friend who greets you with a warm smile and hearty handshake. Other colors cast gloom over alt who see them. They frown continuously down from walls and ceilings. Nowhere has the discovery of the influence of color on mental and physical ^veil-being been of greater value than in hospitals. It has led to the replacement of white on walls, ceilings and woodwork with scien tifically selected color schemes. For the convalescent patient the use of color is particularly essential. Often the morbid current of a pa tient's thoughts can be changed by new and,attractive color harmonies. The chance to exert this influence of color comes in the solarium. Here walls ofyellowbuffand bright golden yellow on a sunshine order have been, used with success. These are colors which cheer and stimulate. The ceil ing of the solarium might be painted a cream to carry out the decorative scheme. An advisory color service No color, scheme, of course, can be said to be-the ideal one for all solariums. inhere is no such thing as a standard; color treatment for solariums or for any other part of a hos pital. Illumination, the use to which walls, ceilings and trim and give the the room is put, its relation to other light-reflecting values of the colors. rooms, and other factors have to be This service puts you under no ob considered in selecting the right ligation.' colors. Our Department of Decoration has made a special study of proper color selection for hospital interiors. If you will send photographs of the rooms to be decorated, a description How to get the colors After you have decided what colors you need, then use the paint that gives the exact shades and tints. Tell your painter to use Dutch Boy of the use to which those rooms will white-lead and Dutch Boy flatting be put, the amount of illumination oil; By adding colors-in-oil to this each room receives and the height Dutch Boy combination, he can give and size of the rooms, we can sug you any desirable color from the gest. definite color plans. With our most delicate tint to the tint of rich recommendations we will sendpaint est hue. ing formulas and color samples for These paint materials give rich, flat finishes that reflect light with out glare. They make a paint that is particularly economical for hos "Interesting Wall Effects" pitals. Such a paint is easy to apply, Write for free booklet, "Interesting spreads far and is washable. It per Wall Effects Suitable for Hospital and mits delicately tinted walls to emerge Public Institutions." This booklet gives detailed information about ar tistic wall finishes, such os two-tone figured finishes, striping, stenciling, paneling, novel one-tone finishes, twotone mottled effects, and two-tone from, the ordeal of soap and water as clean and as beautiful as when the paint was first applied. It enables you to cany out every rule of hos pital sanitation. glaze and Tiffany finishes, all of which can be obtained economically with NATIONAL LEAD COMPANY paint. It discusses;the question of flat vs. gloss finishes and gives detailed in formation on the advantages ofDutch Boy flatting oil for hospital use^ New Torkv 111 Broadway; Boston, 131 State Street; Buffalo,: 118 Ogfc Street; Chicago, 900 West 18thStreet; Oncmnati. 659 Freeman Avenue; Cleveland, 890 West Superior Avenue; SL Louis, 722 Chestnut Street; San Frsndstio, 485 CaEfomia Street; Pittsburgh, National Lead& Oil Co.of Pa,,318Fourth Avenue; Philadelphia, JohnX. Lena & Bros. Company, 537 Chestnut Street. This advertisement appears in the following publication: Page--Modern Hospital--June 7 0000-NLX-000017154 I *AVjC /V'~ i will your metal be like "A" or "B "? AT one refinery, paint protects the steel sides used in the oil industry. You can get Dutch Boy u of the stills. As a result, the metal looks like red-lead both in paste form for mixing with pure that in plate "B." At a neighboring refinery, wherelinseed oil and as a liquid ready for immediate ap the stills are unpainted, rust is eating away the plication. Both come in the natural orange-red color metal. The weakened, scarred metal still stands, but usually used next to the metal. The liquid comes the metal looks like the "A" plate. also in black, greens, and browns for finishing coats. Your refinery metal will be like "A" or "B" as The paste can be shaded to black, browns, you neglect it or keep it protected. greens, etc. Keep red-lead on your tanks You may take a chance with your tanks and neglect to give them adequate paint protection. But rust won't neglect the metal in those tanks. Your neglect will cost you dearly unless you give your tanks ade quate assistance in their battle against rust. By using Dutch Boy red-lead you place on your tanks pure red-lead. This red-lead is a finely ground and uniform pigment. It makes a paint that spreads far and produces a tough, elastic film impervious to air and moisture. It gives long protection and cuts cost of repainting to a minimum. Dutch Boy red-lead keeps metal like "B" Dutch Boy red-lead supplies complete protection against rust to tanks and metal surfaces wherever White-lead to keep tanks cool Dutch Boy white-lead put on top of Dutch Boy red-lead gives a light finishing coat that reduces heat absorption by the metal and decreases evaporation of the stored oil or gasoline. Dutch Boy white-lead has all the properties that enable it to resist the penetration of air and moisture and guard your tanks against rust. For specific information on rust- - ,, -- ------ resisting paint coats, address: |AUS1V? NATIONAL/ LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead 8s Oil Co. of Penna., 316'Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. LITHARGE We also make litharge of the correct physical char acter and chemical purity for oil refining. You can rely on its unvarying uniformity at all times. Our nearest warehouse can give you quick shipment. DUTCH BOY RED-LEAD Reprinted from The Oil and Gas Journal, January 24, 1924 0000-NLI-000017155 The answer to a cry for more tank storage in the Elk H21 Field m Cali fornia. This tank was swung aboard a motor truck and rushed offacross country. The tank has a capacity of 1500 barrels, is 30 feet in diameter and 24 feet high _ ^r-rTtS < .' ' s.--X- - "*=-- s b~sasasssatSiv'T.ter* - ^ '.. ' ........ f'1-1 ' 'S .. ;.rv,..rv. flyfiv-5' *1 - SAVING THE OIL IL gushes from a new well. The need for more tgnk thoroughly covered with pure red-lead maintenance costs O storage is urgent. So to prevent the oil from rushing are held down to a minimum. over the surrounding country and being wasted, a huge stor Because it is pure red-lead, Dutch Boy red-lead supplies age tank is s<snt to the rescue. complete protection against rust to all metal surfaces. Mixed Consumption of crude and refined oil increases each year, with pure linseed oil and spread on clean metal it sticks and every barrel of crude oil stored and saved is worth many tight. It gives a tough, elastic coating that expands and times the effort. contracts with the metal without cracking and lasts long. But just as important as saving your oil is preservation of your costly metal storage tanks. Such tanks represent a cap DUTCH BOY RED-LEAD ital investment that neither the oil industry nor you can afford to waste. If you do not keep your storage tanks? protected against rust, repair and maintenance costs will mount quickly. Rust can destroy the bulk that is not thoroughly protected. No matter where a tank is--or any other metal, oil equipment for that matter--it is constantly in danger from 'the attach of rust. And rust will see You can get Dutch Boy red-lead in paste form and also as a liquid ready for the brush. The liquid comes in the natural red-lead color and also in light and dark green, light and dark brown and black for finishing coats. The. paste comes in the natural color and can be shadedtobrowns,greens,black,etc. White for finishing coats to it that such iron and steel if left unpainted will soon look like,-the metal in Plate "A" shown else where on thiss page. LEAD. The microscope showsv/hatrnst does to unpro- When you want finishing coats of light-colored paint to reduce heat absorption by the tank metal and decrease evaporation, use white- lead over under-coats of red-lead. Keeping your metal like "B" Paint made of Dutch Boy white-lead ^Red-lead paint will keep metal surfaces looking like "B"--untouched by rust. Experience has taught many owners of oil refineries, tank cars and storage tanks that when equipment is kept and pure linseed oil can be left white or it can be tinted to any desired light color. For specific advice on protective paint coatings for metal surfaces, write us. LITHARGE We also, make litharge of the correct physical char acter and chemical purity for oil refining. You can rely on its unvarying uniformity at all times. Our nearest warehouse can give you quick shipment. the perfect condition of the surface of the metaL Rust cannot form here. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chest nut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis 8s Bros. Co., 437 Chestnut Street. Reprinted from The Oil and Gas Journal, Tuisa, Okla., February 21, 1924 0000-NLI-000017156 S|4I||| -V llillll iiiiii MB \f" S r J- -1.l-.'Vr -T IIB *. * "j * rn ,. j n1.0 53 This enormous storage tank at River Rouge, Michigan, canholdenough gaso line to drive 3,000 flivvers from the Atlantic to the Pacific and back again, four times. Yet, while acting as a reservoir of food for motor cars, this steel tank can itself be converted info food--for rust. Tank metal is safe when protected as in plate "Br AVE the metal surface of this tank unprotected by expand and contract with heat and cold so that its sur Er paint,and rust will soon start to eat a giganticmeal. face does not crack. Without an adequate paint covering, the steel will soon Dutch Boy red-lead spreads evenly under the brush. look like the "A" plate shown elsewhere on this page. It gives to all metal surfaces a smooth protective paint But rust cannot get a single bite out of this metal. covering of uniform thickness. It is easy to apply and After the tank was finished every inch of its surface has unusual spreading power. was thoroughly safe-guarded against rust by a tough, You can get Dutch Boy red-lead in paste,form and elastic, long-wearing coat. of red-lead. It is now pro also as a liquid ready for application. Theliquid comes tected as illustrated in the "B " plate. in the natural red-lead color for coats next to steel and Over and over again pure red-lead paint coverings also in light and dark green, light and dark brown and prove their value in completely protecting all iron and black for finishing coats. The paste comes in the steel oil equipment from corrosion and deterioration. natural color and can be shaded to browns, greens, Complete procection means more than coating metal black, etc. with red-lead when you first put it into White-lead for finishing coats service. It calls for regular repainting after ward so that an unbroken film of paint is al ways between the metal and air and moisture. When you give metal such complete paint protection, you not only prolong the life of your equipment indefinitely, but you can', also maintain your tanks and other oil equip ment at a minimum cost per year. Light-colored finishing coats reduce heat ab sorption by the tank metal and decrease evaporation. To get this light color use Dutch Boy white-lead on top of undercoats of Dutch Boy red-lead. Dutch Boy whitelead also has the properties that enable' it to keep out air and moisture and guard both the inside and outside DUTCH BOY RED-LEAD Oil tank owners find that Dutch Boy red-lead gives the metal in their tanks full and lasting protection against rust. The outside of the huge tank shown above is now covered witha protective coating of Dutch Boy red-lead, which was used because it is pure red-lead. of your tanks against rust. The in side of the tank at River Rouge is covered with Dutch Boy whitelead ever Dutch Boy red-lead. For specific advice on protective coverings for metal surfaces, write -ULs-, Whenmixedwith pure linseed oh and spread on the surface of clean metal, Dutch Boy redlead sticks so tight it seems to become part of the metal itself. It is impervious to air ;and moisture. It forms a paint covering that iis dense and tough, yet elastic enough to NATIONAL LEAD COMPANY New York, .111 Broadway; Boston, 131 State Street; Buffalo, 116 Oakjstreet; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead 8s Oil Co. of P-enna., 316 Fourth Alvenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Oil and Gas Journal--March 20 0000-NLI-000017157 k -- Storage tanks of the Standard Oil Company at River Rouge, Mich. All these tanka are painted inside and out with Dutch Boy red-lead undercoats and Dutch Boy white-lead finishing coats. the sun shines this farm of 55's the heat of the bright rays is broken by a simple method you too can adopt A HOT sun beats down. The only shade on this surface. It must be tough to weather the elements. farm of 55's is cast by the tanks themselves. It must keep out air and moisture--the rust-forming Yet the heat of the bright rays is broken--its penee lements. trating force reduced--by a very simple and eco In painting the Standard Oil tanks shown above, nomical method; namely, the use of white paint. Dutch Boy red-lead was used next to the metal. This These Standard Oil Company tanks are painted is the rust-resisting paint that is used on iron and white because white reflects the most heat and thus steel everywhere--a positive guaranty against rust. keeps oil cooler. Then finishing coats of Dutch Boy white-lead were Wherever oil is stored in tanks, some loss from applied over the red-lead priming. Dutch Boy white- evaporation will occur. But like the Standard Oil lead was used for the top coats because it combines Company, many producers, refiners and marketers the necessary whiteness with the ability further to are cutting this oil evaporation to a minimum by protect the covered surface from rust deterioration. painting; their tanks white or in light colors. This combination of Dutch Boy white-lead and Tests made by the U. S. Bureau of Mines show Dutch Boy red-lead forms a paint film that not that the temperature of oil in tanks painted white only reflects the sun's rays but also resists all is from-eight to ten degrees cooler than that in dark- attacks of rust-forming elements. Both these paints colored tanks. These tests prove that the saving in are easy to apply and have unusual spreading barrels of oil pays the cost of painting. power. Add these qualities to extreme You save oil by painting your tanks white or in durability and you have a paint film that light colors. You also save the tanks themselves by is economical and one that cuts down using a paint that insures protection against rust. storage-tank maintenance as well as oil In order to get this double saving in the fullest evaporation. measurei, the paint film must stick tight to the metal For more complete information about Dutch Boy red-lead and Dutch Boy LITHARGE For oil refining you want litharge of correct physical character and extreme chemical purity. Our nearest warehouse can give you quick shipment of such white-lead protective paint coverings, write to our branch nearest to you.. NATIONAL LEAD COMPANY litharge in any quantity you desire. At all times you can rely on its unvarying uniform ity, for it is made by the makers of Dutch Boy whitelead and Dutch Boy red-lead. New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Loins, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. oooo^U-oooomss Reprinted from The Oil and Gas Journal, Tulsa, Okla., April 17, 1924 These hollow balls of steel have a capacity of 10,000 barrels or 420,000 gallons. They are 43 feet in diameter. Their shape is said to distribute in ternal pressure so evenly that evaporation of highly volatile oil is virtually eliminated. The oil is safe- `"D"--WITH RED-LEAD. Here the microscope O shows a metal surfaceprotected by the stand ard three-coat covering of red-lead. Note the perfect condition of the surface of the metal. Rust can NOT form here. but how about the tanks1 These huge steel globes are particularly designed to pre vent loss of gasoline by evaporation. And there is a particular kind of paint that prevents oxidation. VERY year evaporation causes the red-lead must be pure. Dutch Boy E enormous losses of highly volatile red-lead is pure red-lead. It brushes : oil products. Now more than ever obuet easily and evenly. It spreads far fore producers and refiners are faced with unusual covering power. It forms with the serious problem of preventing a hard, tough film that sticks so tight these losses. These giant globes are one that it seems to become part, of the of the latest inventions to provide a metal itself. . Yet it is elastic enough storage place that keeps casing-head to expand and contract with the metal. , gasoline and similar oil products from A clean metal surface that is coated, vanishing into thiip air. and kept coated, with Dutch Boy red- Just as oil men are discovering ways lead will never show signs of rust decay. to save the oil from evaporation, so they Its surface, even when under the eye are finding the right method of saving of the microscope, will be as even and their tanks and other metal equipment firm as the day it left the foundry. from rust destruction. They find that it is not enough to paint metal equipment only when it . goes into service. Constantly they keep a careful check on the condition of their storage tank, pipe line, and tank car steel. At regular intervals, the defense film of red-lead paint is renewed. By this regular paint maintenance they keep every square inch of metal always safe from rust as in plate "B." The regularly maintained three-coat covering of red-lead is a positive guar anty against rust destruction of all metal. For this complete protection LITHARGE For oil-refining you want litharge of correct physical character and extreme chemical purity. Our near est warehouse can give you quick shipment of such litharge in any quantity you desire. At all times you can rely on its unvarying uniformity, for it is made by the makers of DUTCH BOY RED-LEAD and DUTCH BOY WHITE-LEAD You can get Dutch Boy red-lead in paste form for mixing with pure linseed oil and as a liquid ready for immediate application. The liquid comes in the natural red-lead color for coats next to steel and also in light and dark green, light and dark brown, and blackfor fin ishing coats. The paste comes in the natural color and can be shaded to browns, greens, black, etc. When you want finishing coats of light-colored paint to reduce heat-ab sorption and decrease oil-evaporation,use Dutch Boy white-lead on top of first coats of Dutch Boy red-lead. Dutch Boy white-lead also has the properties that enable it to resist the penetration of air and moisture and to guard tanks against rust. Our nearest branch will gladly give you specific advice on protective paint for metal. Write for this information, which may help you get longer ser vice from your metal equipment. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Lo t u s , 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead 8b Oil Co. of Pa., 316 Fourth Avenue, Philadelphia, John T. Lewis & Bros. Co-, 437 Chestnut Street. This advertisement appears in the following publicationPage--Oil & Gas Journal--May 15, 1924 G000-NLI-000017159 Lost--millions of gallons of oil Producers constantly discover that they take out of storage tanks less oil than they put in. How can they reduce this loss? c c o r d in g to a government re tanks. As evaporation removes the Aport, one-thirtieth of the country's most volatile part of the oil--the gaso production of gasoline is lost througlhine--itlowers the grade ofyourproduct. evaporation in one stage only of han Light-colored paint, by reducing evap dling crude oil. oration, enables you to take out of your It is estimated that in 1919 this loss amounted to 122,000,000.gallons in the mid-continent field alone. tanks a better grade of oil. Added to the saving in oil is the sav ing of the tanks themselves. Producers Losses through evaporation are par ticularly costly, since the most valuable part of the oil escapes -- the gasoline. As the big losses occur during the few days in which the oil is stored on the leases, it is evident that the problem lies largely with the: tanks. Keep them cooler and the losses will be materially reduced. That can 'be done by painting the tanks white or in light colors, thus reducing heat absorption. Tests conducted by the U. S. Bureau of Mines show the: value of painting storage tanks white or in light colors. It was determined that the temperature of oil in whiterpainted tanks was always from eight to ten degrees cooler thanthe temperature ofoil in dark-colored tanks. Evaporation loss was therefore cut to a minimum in the white tanks. You not only save oil by painting your tanks white or in light colors. You also insure the quality of the oil in the Litharge For oil refining you want litharge of correct physical characterand extreme chemical purity. Our nearest ware house can give you quick shipment of such litharge in any quantity you desire. At all times you can rely on its unvarying uniformity, for it is made by the makers of Dutch Boy whitelead and Dutch Boy red-lead. NATIONAL LEAD COMPANY New York, 111 E 131 State Street; Buffalo, 116 Oak Street;' Chicago, 900'VWest 18th Street; Cincinnati, 659 Freeman Avenue; CCleveland, 820 Went Superior Avenue; St. Louis, 722 Chestnut Streeet; Sasan Francisco, 4--85 California Street; Pitts- burgh,. TNa-*tio--na'l TLe--ad* &' Oil Co. of Pa., 316 Fourth Avennuuee; ;.P..h...i.l.a. d__e_l_p_h_ia, John T. Lewis & Bros. Co., 437 Chestnut Street. and refiners who get this double pro tectionin the fullest measure paint their tanks and save the steel surfaces with Dutch Boy white-lead and Dutch Boy red-lead. For the undercoats next to the metal Dutch Boy red-lead is the paint to use. This is a rust-resisting paint that is used on iron and steel everywhere--a positive guaranty against rust. Then heat-resisting finishing coats of Dutch Boy white-lead are applied over the red-lead undercoats. This combination of Dutch Boy redlead and .Dutch Boy white-lead forms a paint film that not only reflects the hot rays of the sun but also resists all attacks of the rust-forming elements, air and moisture. Both these paints are easy to apply and have unusual spread ing power. Add these qualities to ex treme durability and you have a paint film that is economical and one that cuts down storage-tank maintenance. Our nearest branch will be glad to give you complete information about Dutch Boy red-lead and Dutch Boy white-lead protective paint coverings for your tanks and-other metal equip ment. Write today for this helpful ad vice, which may save many gallons of oil for every tank you operate. This advertisement appears in the following publication: Page--Oil Gas Journal--June 12 0000-NLI-000017160  Tv '.* I-* . -Kitor Tanks, tank cars, and loading racks s-uch as` tliese 'require- 'fi nance if they are to give long, continuous service. And the: method of painting which gives such steel equipment the Five fars from now will your tanks be like "B"? tm 4 Litharge For oll-rdiiiing you want litharge of correct physical character and extreme chemical purity. Our near est warehouse can give you quick shipment of such lith arge in any quantity you desire. At all times you can rely on its unvarying uni formity, for it is made by the makers of DUTCH BOY RED-LEAD The life of steel is determined not only by the kind of paint used but by the method of painting OIL men have tried many methods for protecting their metal equip ment from rust. They have found that the eye of a microscope, will .be as even and firm as the day it left the foundry--just like the metal surface any old kind of painting at any old in "B." time is false economy. Such painting will not keep tank, pipe line, tank car, and other steel always looking like the metal you see in plate "B." DutchBoy red-lead is easy to apply and has unusual spreading power. It is impervious to air and moisture. It forms a tough, elastic film that Today they know that adequate paint protection means more than painting only when the metal first rooted incrustation. The diagonal Enes are file-marks'cnadein pre- dings so tightly that it seems to be come a part of the covered surface. You can get Dutch Boy red-dead goes into service. It means more than an occasional touching up over in paste form for mixing with pure linseed oil and as a liquid ready for the rust spots. The metal surface must be clean not only Hie first time it is painted, but for every subsequent painting. If paint is applied over rust, the rust goes on eating into the B lSi immediate application. The liquid comes in the natural red-lead Color for coats next to steel and also in light and dark green, light and dark brown, and black for finishing coats. metal, and the protective power of the paint is nullified. Even the standard three-coat redlend covering the bent paint protec- microscope shows _ metal surface protected by tho standard threes coat covering of red' lead. Note the perfect condition of thesarface o-f the metal, Rost can uiif form here. The paste comes in the natural color and can be shaded to browns, greens, black, etc. When you want finishing coats of tion fhnl can hr nwd for mrful rwjulreH HghLeoIored paint to reduce heat-absorption careful maintenance. At regular intervals and decrease oil-evaporation, use Dutch Boy this defense film must be renewed by repaint white-lead on top of first coats of Dutch Boy ings of pure red-lead. Only by a constant red-lead. Dutch Boy white-lead also has the inspection and paint-maintenance policy can properties that enable it to resist the pene you be sure that your metal equipment will tration of air and moisture. give its full measure of service. Write to ournearest branch formorespecific Because it is pure red-lead, Dutch Boy information about metal protective paints. red-lead gives,uniform protection against rust at all points of the covered surface. A dean metal surface that is coated,, and kept coated, with Dutch Boy red-lead will never show signs of rust. Its surface, even when under NATIONAL LEAD COMPANY New York, lit Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street: Chicago, 900 West ISth Street; Cincinnati, 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722. Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead 8? Oil Co. of Pa. 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street. This advertisement appears in the following publication: Page--Oil & Gas Journal--July 10 0000-NLI-000017161 A page of cBucnseiou and commcnt ofinterest to users ofNntional Lead Company products, digested chiefly from Tiie Dutch Boy Painter and The Dutch Boy Qaarlijly Published by National Lead Company MONDAY, APRIL 21,1924 Manufacturers of lead Products AFewColdFacts Tons of Lead Which Tell How Needed in Oil Is Boiled Making Glass Old Kettle Cooking Com Leadin Some Optical Glass pared with New Devices as High as 75% At first, boiled oil was made by putting raw tail and driers into an iron kettle set in bricky over a fire, and the workman stirred it constantly or at leasts frequently, to keep th% driers in suspension until they dissolved. The bottom of the kettle, directly over the fire, tends to get very hot, and it natu rally happened that some of the oil, not being stirred constantly to pre vent it, got cooked to what might be called an excessive degree, and this makes oil dry with a varnish .gloss and resist water more. This highly cooked portion eventually became completely mixed with the rest, and while such a mixture was perhaps not all exactly alike it would dry harder than it would if every drop of it had been heated to exactly the deg;ree which was shown by the thermometer, and no hotter. Boiled oil is usually cooked at about 4-50 F. for several hours, and what is called "double-boiled" oil has more cooking-;--that is, longer, but not hotter--with a little more drier than the regular article. Ordinary Oil-boiling Kettles are limited in size to what a man can stir; but for large amounts the following practice is in common use: A tank is built to . cook a certain quantity, say 500 gallons, and is heated by a steam-coil inside; the oil <2Xpands considerably when heated, and there is some foam, and the tank is big enough to take care of that. The steam is not under high pressure, but it is super. heated by passing thru heated pipes before it goes to the oil, so the oil maybe heated sufficiently.Thedrier and oil are put: in the tank,in which there is a device for stirring the mixture with enough drier for, say, 2000 gzillons of oil. When this is all dissolved it is run into % larger tank, with 1500 gallons For certain kinds of glass, lead is a necessary ingredient. Many hundreds of tons of it are used for this purpose in the form of red-lead (PbaOJ and litharge (PbO). The use of red-lead, however, is by. far the greater. Essentially glass is a mixture of silicon oxides (silicates) and sodium, potassium, calcium and lead oxides. The mixture, finely ground, is melted in a furnace, requiring a temperature of 2,000 F. to bring about complete liquefaction. Before the necessary chemical uhions occur the mixture is heated to as high as 2,800 F. foraslong as twelve hours. The red-lead used does not have to be the ultra-finely ground prod uct used by painters, since it loses its physical identity and becomes a transparent silicate in the mix; neither is it as highly oxidized as painter's red-lead, altho_ the redlead's oxygen content is mainly relied on to oxidize and thus elimi nate the impurities in the mix. Lead increases the refractive power of microscope, telescope and camera lenses to a maximum by in creasing their density to a degree -similar to that of a diamond. In eyeglasses it is used perhaps not so much for its ability to increase their refractive power as forthe brilliance, toughness, ease of grinding with which it endows them. Some op tical glass contains lead to the ex tent of seventy-five per cent; and thisisthemost brilliant glass made. The high refractive power with which lead endows glass accounts for the sparkle which is the charm of cut glass. Practically all cut glass contains lead; often a third of it is lead, which incidentally is the reason why cut glass is so heavy. Lately- dinner services made en tirely of lead glass have come into, favor. The lead glass has awonderfed polish and. a beautiful ring that Write for Publications They WiU Be.Sent Free Ifyou would like to be put on our mailing list to receive free of charge the issues of The Dutch Boy Painter and The Dutch Boy Quarterly which contain items of interest .to you,write yourrequest on your letterhead and mail to: NATIONAL LEAD COMPANY New, York, 111 Broadway; Bustos, JS1 State Strtet; Buffalo,118 Os* Street: CMesao, 900Wert ISth Street: CindnDsti, 669 Freeman Avenue; Cleveland, 820 West Superior Avenue: St. Loots, T22Ubestnut;Street; Sen Francisco.485 California Street; Flttsborsb, National Lead & Oil Co. of Pa., 818 Fourth Avenpe; Philadelphia, John T. Lewis & Bras. Company, 487 Chestnut Street. Litharge and Glycerine Used To Resist Acid Chemical Compound Resists Heat and Moisture A cement valuable for a number of purposes for which ordinary ce ment would be neither practical nor desirable is that known as litharge-glycerine: cement. It is produced by adding to a mixture of five parts of ninety-five per cent pure glycerine, and three parts water sufficient litharge (PbO) to form a paste of any desired con-r sistency. The resultant cement forms a chemical compound which when it sets becomes ofincredible hardness. It hardens rapidly,-remaining soft for only about ten minutes. The addition of. ten per cent inert matter such as silica. Fuller's earth and iron oxide will delay the setting time considerably and also prevent cracking to a certain extent. Litharge-glycerine cement will withstand a high degree of com bined heat and moisture. Its most conspicuous feature, however, is its resistance to practically all acids, provided they are not of full strength. Its chief use is in paper mills. The acid-resisting properties of litharge-glycerine cement make-: it valuable for lining the digesters or sulphite liquor tanks, both for cementing the bricks or rile and for the faring; or immg. Another oommsm. use of thus mewt S Sac History Shows Ancients Used; White-Lea< Lead Ore Found in Almo All Parts of World As far back as we have written language we-find mention of lead. Its common, ore, galena, which is brilliantly crystalline and about as heavy as. metallic iron, is found in almost all parts of the world. The ease with which Jead may be obtained from its ore is shown by the fact that the early settlers-in this country used to set fire to a fallen hollow log and put some of the ore in the burning^ concavity, in the bottom of which enough melted lead would accumulate to furnish them with material for bul lets. The Indians made a fire over a bowl-shaped hole in the ground and by putting the lead-ore on the fire they secured lumps of metal from the hole under the fireplace, to sell to the traders. Met Various Needs As lead is about half as heavy again as iron, and may easily be cast or beaten into almost any form, it is not surprising that it should have been known to the ancient races of men. The Assyrians used lead, as we do now, to secure iron bolts in holes drilled in rocks and building- stones. The Greeks, and probably many other nations of antiquity, were acquainted with white-lead and .red-lead. The Romans .used lead-pipe for city water-works, and understood not only soldering, but the more difficult art of lead burning, which consists in fusing- together two adjacent edges .of sheet-lead with a blowpipe. In the middle ages, sheet-lead was fre quently used, as it is now, for roofihg material. In die Prologue to the Canter bury Tales, written about 1386, Chaucer enumerates among stand- . ard medicinal drugs quicksilver, litharge, brimstone, ceruse (i. e., white-lead), and borax, which is the earliest FngKsh mentrnrt q least Wttikpwy*: Ifi^wr IsSmA atdn'i 2. cBHKJ&srisfe raw; in fact, it takes a day for a big Vantr of hot oil to COCtl era. Clause of Color The advantages of this-way are that the heat is under better con trol, and as none of the oil is against the hot bottom of a kettle it does not get so^ dark-colored; the 1500 gallons do not have to be heated so much, and that again makes the mixture paler; pale boiled oil is de sired by everybody. This makes food oil! Ihe old-fashioned kettleoiled oil is Wde by only a few, in old;manufacturing plants. A Grikffi Oiatinns 231 cm. im and "Would Cover 231 sq. in. if Laid an Inch Thick It is difficult to say how thick a coat of paint should be. For pro tective purposes the total film should be not less than 1-200 of an inch. This would mean three coats of not less than 1-600 of an inch each. A white-lead and linseed-oil paint mixed four gallons to the 100 pounds easily and naturally brushes out to about 1-400 of an inch in thickness; which makes about 600 square feet New Paint for Poland Miss Georgia Ely ofOlivet, Mich,, just returned from Poland, found that a shipment of cocoa and con densed milk had been salt .from America,butthe natives, unfamiliar with it, believed' it to be paint. So they mixed the two and coated their houses a isweet,' sticky brown. to the gallon or 300 square feet two coats. It can be brushed , out to cover more surface, but this is rarely desirable. preservative, as we use w now, hut primarily for decoration, and es pecially ns n cosmetic, From this latter use comes the implied mean ing of deception; thus Chaucer, in the Parsons Tale: "Paint-thy con? fession by fair words to cover thy sin," and in 1456 Sir G. Haye: "This story is painted in many , places"; in 1519, Horman: "They white their face and neck 'vitn ceruse"; in 1599, Chapman rays: "She is very fair,-I think?riie be painted"; and Hexhams;"To print one's face as gentlewomeh do." This advertisement appears in the following publication: Page Or/, Paint and Drug Reporter----1924 0000-NLI-000017162 Flax Seed Grows In Many ' Parts of the World This 300-year-old lead slab was re cently uitearthed in Wasidngton, D. C. It may furnish a clue to the disap pearance of Virginia Dare, the first , white child born in America. The dab j s fourteen inches long, six inches ,, wide and' an eighth of am inch thick. The inscription reads: "VIRGIN DARE DIED, HERE CiRTIF POWHATAN 1590 CHARLES R." Vir ginia Dare was the granddaughter of Governor John White and daughter of one of his official staff, whose expe dition left England in 1587 to estab lish an agricultural colony at Roanoke Island. A year later. Governor White, on returning, found trace of neither the colony nor the child. The lead seemed none the worse for its 300 years spent underground. Red-Lead is These Publications Easily Tested By Weighing Less Thau Standard Weight Shows Adulteration Inspection of red-lead- paint by weight is not only the easiest method, Wilt Be Sent Free If you would like to be put on our mailing list to receive free of charge the issues of The Dutch Boy Painter and The Dutch Boy Quarterly which contain items of interest to you, write your request on your letterhead and mail to our nearest branch. If you are interested in any of our products,, our nearest branch will also be glad to quote prices or give you any in formation desired. NATIONAL LEAD COMPANY but it is accurate enough lor practical purposes. All that is needed is a gallon measure of known, weight and any ordinary pair of scales. Climatic and other conditions under which the Street; Cincinnati, 63S Freeman Atanoe; Cleve land. 820 West Superior Avenue; St. Louie. 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & OH Co. of Pa., 316 Fourth Avenue: Philadelphia, John T. Lewis & Bros. Company, 437 Chestnut Street. metal surfaces are to be painted bave much, to do with establishing what Oil Losses Cut By the weight of the red-lead paint should be, a trade principle which is well known to all painters and paint : .inspectors. Painting Tanks White Light Colors Should Help to Keep Tanks .' 'Red-Lead Heaviest Pigment Cool V ben Sun Rays Are Hot - .^^Specifications for railroad and pub- 'Hc/.work--municipal and state--re- In one stage only of handling crude .'quire.: that red-lead paint shall weigh oil, one-thirtieth of the country's pro /noLTess than twenty-four pounds per duction of gasoline is lost through Ipiqkiton. and not more than twenty- evaporation. According to a govern peigjht pounds. Government speeificaTibitS' allow the same maximum weight, but the minimum weight is /' placed at twenty-six pounds per gal lon. National Lead. Company recom mends the use of a pure red-lead paint weighing about twenty-live pounds, ment bulletin, in 1919 this loss amounted to 122,000,000 gallons in the mid-continent field alone. Losses through evaporation axe particularly costly, since the fraction that escapes is the most valuable part of the oil-- the gasoline. the weight, of course, to be varied ,. wherever conditions affecting the paint demand it. As red-lead is the heaviest pigment, ahy adulteration will show lessening of weight. This is. In feet, an argu ment in favor of red-lead--it is so ...easy to inspect.. A similar reason may be urged for using paste red-lead, one hundred pounds of which measures .but.two ?and one-eighth gallons and is the smallest one-hundred-pound pack- age ever seen in the paint trade; an * adulterated, material requires a packV age' so much larger as to be easily noticeable. Weight Should Be Specified The extended or adulterated red, lead paints , on the market usually ,weigh not more than eighteen pounds; ;-:but; .in order that this or any other paint should be capable of accurate .. inspection, it . is necessaiy that the < 'consumer specify the weight which he : ^desireS; ,then the inspection by weight .^wiuj-jBhow at once whether the paint ir*''-' ' ir up +o i:he specified standard. Pf;Ihc! pigment must contain ninetyill r -, seven per., cent true red-lead or It if ^ * Would harden in the container, and Ki maker would not venture to put rTn. i Jj^^|^5ti-o--B--P--'-T-E--"--:'m---jis^t--'`be fine* cp.u&^ ib cSmio.t be-oxidized to ninej: t- ' veil p'recent unless it is extremely fe `M unfbfmiy;! As the loss occurs during the few days in which the oil is stored on the leases, it is evident that the prob lem lies with the tanks. To curtail this loss the most important thing to consider .is keeping the temperature of the oil as low as possible. A plan which at present is receiv ing considerable attention both; from oil operators and the II. S. Depart ment of Interior is concerned with painting tanks with a finishing coat of white or light-colored paint. Ex periments without number have proved that the temperature of oil in tanks painted white is 8 to 10 de grees lower than that in black tanks. In one experiment statistics on the amount of evaporation in two tanks painted black and white, respectively, were kept. In a period of nine months a saving of almost $1,000 was recorded in favor of the white tank. The case possesses added interest since the age of the oil in the white tank was less than that in the black fsmk and under exact conditions should have shown a, higher rate of evaporation. The white tank, however, more tfrati overcame this tendency. Unquestion ably. a tank .finished in a dark color 'will absorb more heat with a result ant Increase in evaporation losses than will a tank finished in a light color. `If-'/ I ;i nl and.Drug Reporter, May- 26, ] .^feand Drug Reporter, June 16, 1924 tot,7.%qql"i..aanndd Chemical Chemical Review, Review, May June 28, 18, 1924 1924 In the process of manufacture white-lead-, after it has been ground in water hut before it has been ground in pil, is washed through a screen or sieve of No. 21 Bilk bolting cloth, the openings in which are about one one-thousandth of an inch in diameter. Even before Rome became an em pire, linseed oil was known and used in making paint. And never since then has an oil been discovered that Prill dry into a tougher, more durable film, and at the same time be pro duced more cheaply than linseed oiL The coarsest, particles'* should there No wonder it has been called the fore be only of that magnitude. But painter's oil "par excellence." an oblong particle will wash through As long as there is moisture and a hole of its smaller diameter, and the sun's heat in proper proportion some few may be a half longer than And in duo season, flax seed from one one-thousandth of an inch. Of which linseed oil is derived may be course that is small; but, when consider that a coat of paint is only two one-thousandths of an Inch thick, and has places where it is less, tb particles come pretty near reaching through it; whereas the ideal paint film has several or many layers of par ticles in it. Hence the desire of the manufacturer is to reduce by wind produced almost anywhere. Argentina, the United States, .India, Russia (when conditions are normal) and panada, in the order named, are the most important flax seed producing countries of the world. Of lesser im portance are Manchuria, Japan, coun tries bordering on the Mediterranean Stea, Holland, and Belgium. It is in ing the pigment to a much smaller teresting to note that in about all the size than this. countries mentioned, except the The "classifier," an apparatus for United States and Canada, the seed determining the proportion of coarse of the flax plant is termed linseed. and fine particles in a pigment, en In the United States and Canada it ables the inspector to learn whether Is referred to simply as flax' seed. the factory is doing this or not, and to determine the exact percentage of these maximum-size particles, as well as that of the ultimately fine ones. National Lead Company operates numerous factories which for several years have sent in daily composite weekly samples for inspection, with the result that the proportion of these larger particles has been lessened in some cases as much as nine-tenths of the earlier percentages. This has been done partly by greater care in grind ing and partly by a better system of flotation. These so-called coarse particles do not appear to be crystals, but little fragments of crusts of white-lead which formed on the "buckles." They can easily be broken down into a fine powder, but in some way they have slipped through the mill as little com pact lumps. Since there is no affinity, between this substance and water, the latter does not penetrate and soften the coarse particles, as it would similar lumps of clay; hut most of Imports of Flax Seed Large The production of flax seed on the North American continent has been insufficient , to meet domestic demands for more than a decade. Linseed oil . is-therefore rarely exported. On the contrary, the importation of flax seed for North American use, for over, a period of ten to fifteen years, has ranged from twenty-five to sixty per cent of this continent's total linseed oil requirements. The flax seed plant forms the basis of two distinct industries--linseed oil and fibre. The seed yield from a plant grown for-fibre is much lower than that derived from flax grown primar ily for seed, although, as a matter of fact, the seed constitutes a valuable by-product for fibre producers. The seed is of a flat, oval shape, some what pointed at one end, and is lus trous, and generally of a pale brown color. The size and general. appear ance of seed grown in the various producing countries possess charac teristics which will enable an expert them are probably broken down after ward when the lead is ground with oil'in another milL to determine the country of its origin. "Old Method" Thorough Several methods of extracting oil from the-seed are used in this coun Atlantic Linseed Oil try. The system used by National Lead Company is known as the "Old We manufacture under this brand : Method" and includes five steps. The Raw, boiled and doubleboiled linseed jails--pure, well settled, carefully fil tered and free from foots. first step is to crush the seed by feed ing it to a mill consisting of two or three sets of iron rolls placed' one above the other. Second, heating--in Heavy-bodied linseed oils, both raw and boiled for printing-inks. which the seed passes from the crush ing mill into a large kettle* This liberates 'the oil, allowing it to be For varnish making : Diamond V Oil for general use, *`AA" Diamond V Oil for light-colored varnishes. Perfection Diamond V Oil for light-colored varnishes and white enamel paints. Your orders will be promptly filled. more readily extracted. Third, mould- mg-^-here the seed passes from the kettle into a moulding machine, where It is moulded into cakes. Fourth, pressing--the cakes of meal are then pressed by hydraulic pressure, the oil flowing into tanks, and the oil cakes being removed to be sold as cattle In the fifth step the oil is filby running it through a filter NATioMlLLMfi':"(J6.;'- Atlantic Branch yafter .which it "is placed ` fit tanks. After the oil has stood for some' time in the tanks the foots 111 .Broadway, New York (mucilaginous matter) settle to the bottom, leaving the oil clarified. 0000-NLI-000017163 T2 Vi'S K A page of discussion and comment ofinterest to users of National Lead Company prodnctSj' digested chiefly-from The Dutch Boy 'Pointer and The Dntch Bpj'tJoarterly by National Lead Company mq n i>a y ;-JWr 7^-1924- Mannfactnrers of lead Products Lead Added to Rubber Poppy Seed Oil Forms Inferior Paint Film Lead Also Speeds Up the Softens with Age, Loses ' Rubber Curing Process Weight in Short Time - - - ---- |l ; -. *| A dose-up view of a section of a test fence showing- steps taken to insure reproduction of conditions to which paint is .exposed Queer Farm Grows Crop of Fences But-These Fences Yield Crops of Paint Facts Are Yeti Receiving Our Free Publications ?, If you would like to be put dn our mailing list to receive free of charge .ttie Diitch Boy publications which <ionta,in items of interest to you, white your request on yoyr letterhead- and mail to our nearest branch. If. yob are interested in any of our products, our nearest branch will also be . glad to quote prices or give you any. in formation desired. '. ; Because of the need of thorough and scientific study of the merits of differ- .r ent paints, National Lead Company, i-ji-, about sfx years ago, purchased a ten ths y acre farm at gJayville, Long Island, to ^ be use.Q for paint testing. It is prob- NATIONAL LEAD COMPANY New TorS, 111 Broadway; Boston, 131 State Street: -Buffalo, tie -Oak Street; Chicago, 900 West 13th ' Street; Cincinnati, 659 Freeman Avenue: Cleve land. 830 West Superior Avenue; St. Louie,! 723 Qliestnut., Street; Sen FrancIsCo. 485 California Street; Pittsburgh. National Bead & Oil Co. of Fa., 318 Fourth Avenue; Philadelphia'. John ;p. 'Lewis & Bios, Company, 437 Chestnut Street.' ^..ably^fhe most scientific development of J^^s-fkind in this, country. This farm is jttbout two miles from the seashore In White-Leadr;..fc 'qouptry district with' plenty of trees f^-and-shrubbery around so that the tests tjdre conducted under fairly average ^conditions. The idea held by the company was to make a .very careful, scientific and Rarely Harmed by Sulphur Gas impartial study of various paint ma terials; - Practically everything that Only One Form Discolors comes up in outdoor painting is con- . sidered. No special regard is paid to White-Lead Film the origin of the materials tested- Those made by National Lead Com pany and those made by others are tested impartially. ' Some people have the impression that any sulphur gas is detrimental to a white-lead paint film. This is not All tests are made; oh a standard true. If sulphur is present ih the at type of fence constructed in such a way mosphere, it is usually.in the form of . as to reproduce conditions which a sulphur dioxide, sulphur trioxide or paint on the exterior of a building must' hydrogen sulphide. These three forms withstand. The fences are of regular are different chemical compounds, and building construction covered with they differ greatly in their effect on. standard siding or metal panels with a white-lead. - b.of-arid- eaves to sheet the water. The - -,ieBb fences are .covered on both sides ^ (nortE'.and south exposure) and also on rtbe 'ends sO that conditions are as .- > much-like a building'as possible. The .'-iv panel- material, which includes cedar, ' >= cypress;-, pine and- sycamore, is placed *"X Cut the fences before it is painted, and all of-the painting, including the prim c- ing coat, is-done in the field as in Sulphur dioxide is the ordinary sul phur gas given off by the burning or oxidation of sulphur. When sulphur dioxide comes in .contact with whitelead it may convert the white-lead to lead sulphite. This compound is insolu ble and white; therefore, the film is not discolored nor is it weakened. Sulphur trioxide, when present in the - standard painting'practice. .atmosphere, is usually in the form of All of the painting work is done by sulphuric acid vapor. This vapor :j-. exports. A record is kept of each might be present in the atmosphere in test,. giving all possible information the neighborhood of industrial plants about the paint and how it was ap- where sulphuric acid is used, particu C plied, and. includes the formula, larly where the acid is heated to high analysis,. specific gravity, spread ing rate, working qualities, time be- . tween coats, color, brush marks, con dition, of the surface, degree of gloss, and' other- characteristics such as run ning, crawling;- spotting and hiding. Regular inspections are made every three-months and a. complete report, of the condition is made at each inspec tion^ The repOri includes general ap pearance,- condition for repainting, lading, gloss, checking, chalking, king, scaling, discoloration, fading, ^^xty -other conditions of interest temperatures, but it occurs so rarely- that it does not require much con. siderationl Even if it should be -present, sulphur trioxide, or sulphuric acid.va por, is not injurious, for when it comes in contact with white-lead it converts the latter to lead sulphate, one of' the valuable -constituents of basic lead sul phate, the well-known white pigment. Hydrogen sulphide Is a gas generated by the decomposition of certain or ganic matter containing sulphur, and is. sometimes given-oS by certain fac in .are present. 33ach test under tories. It is the only form which dis eotipti receives a definite grading, &6ihg perfect condition and'zero S+dbEnplete failure. colors white-lead and it is so seldom encountered that it is not an important consideration. - Crude rubber is simply a soft semi" plastic gum obtained from t|he .milk or latex of . certain -trees, "coagulated into lumps by means of'either acid or smdke. .Toughness, elasticity and resiliency, which make rubber' com mercially valuable, are lacking. To Poppy seed oil is used in .this coun try mainly as a vehicle for artists' colors. The seed is obtained from two Varieties of poppy grown extensively in' Asia, Minor, Persia, India, Egypt,. South Russia,. Germany and Northern Prance. supply these qualities crude rubber The oil content of poppy seed Is must be combined with sulphur arid fairly uniform., It is a pale straw color, other materials and the resulting com very dear, with little or no offer when ' pound. subjected to-heat. This is vul fresh - and has a pleasant taste with' canizing or curing.... narcotic properties. It is possible to make good rubber The French - are the largest pro with only rubber gum and sulphur, but ducers. Before the Worlc^ War they by adding certain -other. .materials,- its crushed from twenty, - to. forty-five' toughness, weight and durability are thousand tons yearly . and Germany considerably improved and the time re crushed about three-quarters as much. quired for curing is shortened. Lead The French grind the seed and press products are used for this purpose in cold. The pale oil yielded by the.first' .the form of litharge, white and blue -pressing is of. .excellent quality, es basic lead sulphate and white-lead. pecially when from white seeds. Speeding up or accelerating the vul Water Is added to the oil cake re- canizing or curing process is accom maining from the first pressing, and plished by. substances known as ac the mixture is again pressed.. Fre celerators, ana for this Use- litharge quently it is pressed &' third- time. The' ' functions very well. Besides hastening, product -of these last two pressings, vulcanizing it makes , it possible to which , is of a reddish-brown color, Is' work at'a lower'temperature. The ad most often used in making paint and vantage of this is largely in the'savlng soap. of time and fuel and to a certain ex . Linseed OH. Superior . tent it toughens the rubber and -makes it more durable. Furthermore,.though it is an excellent accelerator, litharge acts slowly 'enough to . minimize the danger of over-cure.. The load- oxide averages about ten per cent of. the en tire compound. Poppy seed -oil dries in the same' manner as does linseed oil, 'by com bining. with oxygen from the air. One-chemist found. that in twelve days a film of poppy seed oil on glass' gained eleven per cent in weight, and linseed oil, fifteen per"cent. After forty days . Greater, toughness and durability are the poppy seed oil had lost half of Its gained by adding- white or blue basic original gain while the linseed oil had.' lead sulphate and sometimes litharge. lost almost none.. Often the poppy When blue basic lead sulphate is used seed oil film will lose its entire gain the cured article seems to have a cer in weight in a fairly short' time. tain smooth velvety surface finish findings really establish the somewhat superior to that obtained superiority of linseed oil because when with white basic lead sulphate., On theother hand, goods of lighter color may be made with the white basic lead sul an oxidized film of paint or varnish loses weight a shrinkage of the film phate and It is sometimes preferred for results in internal stresses and* strains, that reason. thereby causing the film to crack. Lead is interestingly put to use in the special rubber clothing worn by xray operators to guard against the in jurious effects of continued exposure to the x-ray. The hoods, gloves, aprons, Cracking of the film is most likely' .with poppy seed oil and least likely with linseed oiL Poppy seed oil has ' an undesirable tendency to soften as - as it ages. In comparison with etc., used contain about sixty per cent linseed -oS it dries rather "slowly and lead as compared to the twenty to produces a- somewhat softer film. forty per cent contained .in ordinary- rubber clothing;' The purpose here is not simply to bring . about the con ditions outlined in the above, but to utilize lead's ability to resist the rays. Atlantic Linseed Otl Red Lead and Litharge Differ in Character While litharge -and red-lead seem similar in composition, they are quite different, with different characteristics. Litharge enters more or less readily into other chemical compounds, which makes It particularly suitable for the manufacture of various lead com pounds. Po t the same reason litharge is not a satisfactory paint pigment be cause a paint pigment should not re act with the other materials in the paint. Red-lead, on the other hand, is decidedly more stable, particularly iri- regard .to paint vehicles. If is not acted on by air, while litharge is.. The fact that it does.not react with paint vehicles is only one. of the character istics which -have -placed red-l#ad in the foremost position as a pigment for paints for the protection^ of -iron and steel-and other metal surfaces. '' We manufacture' under this "brand,: Raw, boiled and doubledtoiled linseed oils--pure, well-settled, carefully filtered and free from . foots. Heavy-bodied linseed oils, both raw and boiled for printinginks. For varnish making: Diamond V Oil for general use. "AA" Diamond. Y Oil for light-colored varnishes. Perfection Diamond V Oil for light-colored varnishes and' white enamel paints. - Tour orders will be promptly filled. NATIONAL LEAD CO. Atlantic Branch 111 Breadway, New York. OH, Paint and. Drug Reporter. July 7. 1924. issue Oil, Paint and Drug Reporter, July 14, 1924, issue :Pamt^ Oil and Chemical Review, July 30, 1924, issue Brigs; OHs-iand Paints, August, 1924, issue * 0000-NLI-000017164 * p5oj> A page Cdiscussion anti comment ofinterest to oww ofNational Lead Company products* : digested chiefly from The Dutch Boy Paiutee and The Dutch Boy Quarterly Published fay National Lead Company MONDAY. JULY 21,1924 Manufacturers of Lead Products How Litharge and Red-Lead Are Made How Lacquer Is Produced and Its Uses Metal-Lead Converted to Oxides Under Terrific Heat Chinese and Japanese Pro duct Differs, From Ours Bead has two principal oxides of in dustrial importance,; litharge and redlead. Melted lead exposed to the air-at proper temperature combines; with oxy gen, the resulting procltict'being the pro toxide, or litharge, the chemical for mula for which is PfeO, indicating that one atom of lead is-united With one atom of oxygen. It is made by calcining or roasting pig lead in specially constructed -fur naces in which the heat is reverberat ed from an arched roof upon the ma terial- treated. The hearth or space -where the oxidation tafces place is about ten feet square. Fire boxes are at the sides. The arch is two-and^one half to three feet above the hearth. About one-and-a-half to, two t-ons of pig lead are placed In the furnace and at'620 F. the lead commences to melt, but there is not muOh oxidation until the temperature is raised considerably higher. It must often be as high as 1600 F. before oxidation is cpmplete. While the lead is molten, it, is con stantly stirred or rabbled with ironhandled hoes in order1 to expose all parts of the lead: to the: oxidizing; ac tion of the air: Gradually the .molten mass becomes granular, aind, with, con tinued hedt, all the lead is converted into oxides If the heat jhas1 been suf ficiently ihtenSe to render the oxide pasty, it will, when removed from the ^Caftgxm&O/and cpolted, break down Into -yellow; fiakeB*; known -as ' '' flake litharge. Skinfiul, regulation of the temperature, howevfer, will cause it . to become a powder. The process requires fijom 34 to If6 hours. H the yellow litharge ; is .cooled and ground and again roasted in contact with air, in; a reverberatory furnace, it takes up a little "more' oxygen 'and turns to' ai; brilliant Scarlet red. This is red-lead and'its composition is ex pressed by! the icbeinlcal jformufe. Pbs04. This prdceSs consist Of heating the lithStge to a suitable' temperature in a reverberatbiry furnace. After about forty-eight! hours of heating at about 90(1- F. the buff-colored, powdered litharge takes on more oxygen and be- red-lead. LEWIS Linseed Oil Under this brand we manufacture raw, boiled and double-boiled linseed oils--pure, well settled and carefully filtered. We also make the following special oilij: "H" Oil - adapted for making special printing ink varnishes, enameled -leathers and linoleum. "AAA Refined" Oil of the fight char acter -for making clear varnishes and white printing inks. "SPG" Oil, cold pressed raw linseed oil of clear light color, used to give a dur able high gloss for exterior painting. "Heavy Bodied" and "Air Treated" Oils of high specific gravity. Used straight /or making-printing inks and plate oils. Also used in the . manufacture of 1 preparations . having a linseed oil base. From 'our ample Mocks we can fill yotur orders promptly-. John T. Lewis & Bros. Co. 43r Chestnut St. Philadelphia^ Pa j| ; Lacquer is a,word derived from lac,ja substance commonly known' as sheljlac which Is a resin produced in India. I Shellac is soluble in alcohol and soto- Itioris of it are known as shellac-var|nish. When refined and ipurlfied this makes a nearly colorless,; .transparent jliquld which has loriig' been used for Uncle Sam does read advertisements^ The alcove envelope, with only the Diitch Boy trade mark and the words "New York, N. Y.," was mailed from New Orleans, La. It arrived at Its destination safe and- sound and without delay. coating metallic objects partly to pre- jvent the . action of air from dulling jthelr appearance and partly to give jthem a brilliant color dissolving some coloring matter in the shellac- 1 lacquer. Nature Liberal in Supplying; fa Your Name on the Mailing List ? These lacquered objects are usually put in an oven ahd heated to a tem perature higb enough to -cause the 'resinous matter' to fuse. Baking makes it adhere better Mid be more Paint Products If. you would like id be put on our (durable and lustrous. The brilliant jyjeilow and orange, colors of optical in- jsfruments are produced In this way. life ofder to secure asl much durability Paint For One House Means ja|s possible, sesVefeal successive coats Mining Tons of Lead Ore ,ajre "frequently baked ; on. Other resins, afeiong which may be For every -brushful of lead-and-oil the painter spreads, some sweating miner had to dig up a shovelful of lead -ore^ some husky1 -farmer had to cultivate several stalks of flax and some burly negro had to tap a pine ' tree dowii in Carolina. It is surpris ing to learn just hqw generous Nature must be in furnishing [the material for painting Just one^-houSe, .- - Suppose this house ytere twenty-five feet by thirty-five feet and thirty feet high to the ridge, with a sloping shin Tork, 111 Btft ilo, 116 Oafc COMPANY -J- ' J'MB, Cal . d & Oil Co. of T.Atvfal i4*:. BRrronos. --1 rOUomtaiMDslhtO.1i _l''l_dila_T__/i' Idp&la.. JTolm', T, Cbe4tnut Street. New Oil is Extracted From Grape Seeds .mentioned sandarac, mastic, elemi, Venice turpentine. Burgundy pitch, fcfenzoin, dragon's blood and some jotiiers, have been (used to impart cerjb|in qualities to lacquer of this descrip tion. Sometimes 'fhey are cheapened jby the addition of eprrimon rosin. Some ' of these auxiliary Resins, especially., dragon's -blood, impart color,, but re->- .faintly fre- costing, rriatter hap been idlfgely replaced artificial dye stuff. The use of lacquer has been greatly gle roof, The approximate data for extended of late years by the use of painting: a house of this kind outside! and insldd would beiabput as follows:-- But It Is Only Fair as a Vehicle pyroxylin. This is an artificial prodmade by treating cotton fibre with Outside walls, 2,900 sji ft.; root, 1,100 sq. ft.; walls and ceilings! 5,300 sq. ft.; a total of 9,300 sq. ft. for Paint Dries Slowly and Which entirely changes its com Remains Tacky position and makes a substance which is soluble in certain liquids, the most - , For the outside and roof it would Important of which is amyl-acetate, a require about twenty gallons of paint; for the inside about: (twenty-five gal lons, making a total elf forty-five gal !:; Among the by-products of grapes al thin, transparent liquid having the ready- commercially ij produced atre pfifegent' odor of! bananas and frequentcream of tartay ' and .jiapnin from the. ^ly1 called banana oil, although it is lons. Divided into its Component parts, forty-five gallons of paint would take:-- White-lead in oil........... 700 pounds Linseed oil........................ 15 gallons Turpentine .......................... 9 gallons Some mighty interesting statistics can be -deduced from these figures. To secure sufficient metalie lead to make seven hundred pounds of white-lead it is necessary to mine a small mountain of ore weighing some 9,000 pounds. Average lead ore as taken, direct' from the mine contains less than six per istems; jelly from the skids, and oil cake not made from that fruit.' This is a and tannin from the seeds. Oil from powerful solvent, especially of resins the seeds seems destined: to he an other. r .of all kinds. It is transparent and produces a hard film, :elastic and dur- This oil has been found to possess -able. 1 It is' used not only for coating many characteristics which make it dletals, but as: a mixing varnish for fairly suitable as a. vehicle in paint. A [Metallic painfe, sudh as those made . sample recently tested ,|fey the Paint frfefei: aluminum- powder and bronze IjManufapturer^ .Association proved to 'ipiwder. !be of ja plear appearance: and of aJ light amber dolor, somewhat lighter than an Asiatic Method Differs ([average: raw lifeheed loil. The tests Chinese and Japanese lacquer Is showed i that raisin seed i oil' with five |sdmething entirely different from these cent of pure lead, which amount is jber debt liquid drier added produces a preparations- The farmer are pro- further reduced by metallurgical losses IjSlm which becomes fairly firm in duced from the juice1 of trees which which i occur during smelting. fourteen -hours, but remains tacky for g^oW in those countries. These trees A half acre of flax would have to be planted to get the necessary fifteen gallons of linseed oil. If properly cul te;ht-;days. With te^lMr !<ie>nt liquid ler; added, the period & tackiness Is reduced. The JjbfifhVer, were ate related to our dogwood-or eumae' They produce & milky juice resembling that of the milk-weed^ which is puri tivated, a half acre will yield six superior to those dbfaitiied;with raw: fied by various , operations and is then bushels of flax. Fla:: is a touchy crop, growing best on land adapted to rais ing wheat. It is called -a "ten-year" crop because the land Upon which it is raisfed is not in condition to grow a second crop before ten years. The needed nine gallons of turpen tine represents a whole! season's yield of twenty-five full grown pine trees. When- one goes behind the scenes in' this manner the tremendous magnitude of the, painting industry becomes ap parent, ; 'The slogan "Save' the Sur face and You Save Alt" takes on a defeper meaning, for think of what soya bean oil, similarly treated. Paipt 'Used as a yarnish. Frequently it is linade of white-lead and irki3ir seed oil, ; iCcilCred by the addition of pigments With ten per dent drier i&d'ebi dries to ' or metallic powders so that it resem- d! fairly firm1 filth ifi iltftjeji^1! fiourt. The ' (M^s an enamel paint.' This lacquer is paint remained tacky-fdr eight iHhd developed; a!1 |sll|tjM! jfipkish days cast 1 ! applied not Only on metal but also on !!>V|OOd and the finest work requires [something like thirtyf operations be- lpon: drying; i;Tliis:jcliia!y|^ay;^ beendue ; (fOife it, is perfect. 1 This kind of EP the ' presence . of. -su|bstances that! pa&qtier is not baked1: On and in feet ouiar . jdevdksp - theh '!d|jlpri -ypon1 -aar- kfkii, dfi.es_not imprOyp! itB dicing, but i^xidafidh. ; Uidike all ot^er; varnishes or joints it dfef^'best te a cold, damp, dark closet |i; Experiments have' been: conducted in ItalY France, Germany and [Spain. to hr[ bbx. To. prodUCe ihe best results, much time is required |ana some of the determine the '.ppsatbilltiesl,j ,bf tie oil jffijost valuable specimens of! lacquered pressed from! tiffe 'seeds' ohtainM sis jWj^re, Which are usually small boxes, must be. done before; the' surface can IWastfe1 from grapes! 'feiidlilifrbiifi raisins, jti^ys and .the likd^ require from six be saved: The steps necessary to pro tect a house built of wood are more complicated than those! necessary .to procure the lumber to build ttl but it seems dhly fejjspafcij|hsl!s it] been jfised! aid;'a veiiicie for'pjilh^ land this generally in conjunction: with linseed bn. years to twenty years: before they are eady for their ; final finish. The fine specimens are usually to be1 seen only , n museums or valuable prfvkte collec tions. . . Dili Paint and Drug. Reporter, July 21, 1924, issue. Ollt Paint and Drug Reporter, July 28, 1924, issue. Paint,' Oil and Chemical Review, August 27, 1924, issue Paint, Oil and Chemical Review, September 24, 1924, issue. 0000-NLI-000017165 A page of cEsenBsibn and comment ofinterest to nsers ofNational Lead Oompany products. iligesledehiefly from The HOntcli Boy Palmer and The Dutch Boy Quarterly ?r j ". * s'- t:y 'fslionM Lead Company MONDAY, NOVEMBER 17, 1924 Manufacturers of Lead Products Insect Deposit Forms Basis Our Publications Will Be Sent Free For Shellac Generations of Insects Coat Twigs Heayily with Lac Shellac is manufactured from lac, .Tie excretion of the East Indian insect 1 Pachar&la Lacca." The young insects i *?arm twice a year, alighting on twigs various species of trees to feed on the eap*. which they obtain by piercing the bark with their tiny beaks. When they excrete the sap it soon dries, and the multitude of very small, insects becoming cemented to the twig, lay myriads of minute eggs and finally* dter In a short time the eggs burst forth, into life and the swarm of yonng insects appear on the branches like blood-red dust. Generation after gen eration dftvell upon the same twig until the lac coating often attains a thick ness of hiUf an inch. If you would like to be put on opr mailing list to receive free of charge the Dutch Boy publications whim contain items of interest to you, write your request on your letterhead apd mail to our nearest branch. If you are interested in any of our products, our riearest branch will also- be gJaa to quote prices or give you any Ibformatlon desired. - NATIONAL LEAD COMPANY i-i~... --.u ------ ..----NewToifc 111 Broadway; Boston. 181 Sto Buffalo, 113 Oak Str5e9e' tj;--Chicago, 900 1 Chestnut Street; !_____________ ___________ Street; PlOsbwsh. National Lead * On Co.: Pa., sis fourth Arams; Philadelphia, John 3 Lewis . ^--------------- No Simple Way for Testing Linseed Oil Name of Reliable Maker Is the Best Guarantee In May and Jane and- again in Oc tober and November, the incrusted twigs are gathered by natives and broken into short pieces. 'These are the stick lac of commerce. Prior to the introduction of synthetic dye stuffs stick lac was collected mainly for the production of the red lac dye, and shellac was a by-product. Lac dye is not used now, and the stick lac is collected only for the manufacture of shellac. A painter sends the following sug gestion for testing linseed oil for adul teration: "Procure from any drug store two lime-water tablets and a clean threeounce bottle. Place the tablets in the bottle and fill with equal parts of clean water and linseed oil. Shake until tab lets have dissolved. If the oil is pure, >t will assume a creamy nature and How Shellac la Made The stick lac Is crushed, washed to remove most of the dye, and dried From this comes the so-called seed or grain lac. The grains are ruby red about the size of wheat. Shellac i: usually made by melting dry seed la* with approximately one-twentieth t< one-twenty-flfth of one per cent of ar senic sulphide (orpiment), with o* without the addition of small amount: oJ rosin, in long narrow bags over i charcoal fire. The ends of the bag held by natives are twisted until tb softened lac mixture is forced through The material forced through the ha? is then softened again and made inti thin sheets which are broken into tin familiar Hake of the shellac of com Garnet shellac is a product usual!;, made from the residue of impure la left in the bag after the squeezing proc ess. After eliminating the sand anr other impurities, the dark colore, product is fused into a mass the shap> of a button. remain that way. If adulterated, it will separate 'at once and the water will settle to the bottom. If allowed o stand a week, it will show the per;entage of adulteration." This test is not reliable. Lest others nay be using it and relying upon it, he Research Laboratories of National `^ead Company were requested to make t report on the test The laboratory eport follows:-- "It is probable that this method of esting was proposed on account of the 'act that the lime in the lime water will react with linseed oil, forming japonified (soapy) matter which upon shaking will give the creamy appear ance described. This is due to the 'ormation of an emulsion (liquid re rambling milk) or a colloid solution ;resembling glue or jelly) with the vater present Mineral oil is not aponifiable (soap producing) ant would separate from the emulsioi, ormed by the linseed oil, thus showing he amount of adulteration. The grading of shellac is based npo7 freedom from rosin and dirt and upo; the color of the flakes. Rosin has beei the most common adulterant of she! lac because of Its low price and ei pecially because it greatly facilitatethe melting of the seed lac. The besgrades of shellac are free from rosii but material containing from three tfive, per cent of rosin is a commo; grade and for many purposes' serve as. well as the pure material. "The test would operate, in general.nly in tite case of adulteration with aineral oils and would not show adularation. with vegetable or othe; aponifiable oils. - Even with minera .11 ft is our opinion that the tesronld not be reliable to-within teier cent; that is, linseed oil might- be dulterated with ten per cent of- min i's! oil and show little, if any, aduioration by this test. "In the tests which we made we nsec' Shellac has a diversity of uses in tbindustries, but when it 13 mentione the averajje man thinks of it in it varnish form.. The resistance of c .J^fed fijm_pf.sheliac.to.turpentine anr' turpentine substitute is of great valm where shellac is employed as a firs*' coating to fill the pores of wood and cover resinous knots mid streaks, be cause, the varnish or wax polish appim 'aftenvards does not soften the .fiheIIaC.' -ThIs valuable property is apt pos&issed by many of the so-called1shel lac substitutes upon the market. Inseed oil pure, linseed oil mixed with .fty per cent mineral oil, and linseeo il mixed with fifty per cent cottonseed II. In the case of mineral oil, the., est showed adulteration, but in thc 'ase of the cottonseed' oil mixture 'the mulsioa.,was-. more, perfect than with 'he pure linseed oil and there was no separation." There is no simple -and reliable test', for all the different kinds of- adultera tion possible ip. iinseed oil. Ltb&atory. tests or the- name of-.-ar reliable manufacturer are the best guarantee. Red-Lead Paint Making of Good Priming White-Lead For Wood Long Process Particularly Suitable For Pitchy Wood Like Pine From Pigs to Pigment Takes 90 to 120 Days The white-lead factory receives re fined lead in the form of pigs. It fa A rule in painting is to make each coat more elastic than the preceding one. ' On metal and in repainting wood, this can usually be accom plished by using more oil in the second coat than in the first coat and a still greater quantity- in the third coat. Most new wood, however, must be treated differently as, unlike - metal, it absorbs oil. Hence, it is neces; to use considerable oil in the prim ing coat, or .else the oil Will all go into the wood and leave the pigment as a dry, non-adhesive coating, not there cast into perforated metal disks called "buckles." The buckles are carried to the corroding rooms -lit the stack house. Here workmen place the buckles in earthenware corroding pots. These pots have a shoulder about two inches from the base upon \ which the buckles rest> some ten to fourteen buckles to a Dot. In the bottom iis poured shout a half pint of weak lacetie acid (prac tically vinegar). - - The filled pots are placed on a bed rf spent tan-bark. On the layer of fit to bind the next coat' to the wood iota is laid a floor of loose boards, On the other hand, if the wood sur face is full of pitch, the oil is not readily absorbed. This gives rise to the practice of using with the-oil a considerable amount of turpentine, which has. a solvent action on the pitch, and makes the- absorption more m these boards is spread another bed >f tan-bark. Then another layer of .Tiled pots is added. Tier after tier s built - up iu this way until a stack if about thirty feet is constructed, vith a width of twenty feet and aingth of twenty-two feet. uniform. For some unknown reason, red-lead Is less likely to soften and blister oyer these pitchy spots than white-lead.* It was formerly supposed that this might possibly be due to chemical action be tween the litharge of the red-lead and What Happens is the Stack In the staek. sl|ow decomposition if the bark' sets in. The heat of ts fermentation ranging from 15U o 180 degrees Fahrenheit vaporizes he acetic acid. The slowly rising vmas attack the surface of the lead the resinous matter; but experience shows no difference in behavior be tween red-leads, containing 85- to 98 per cent Pb,04 (true red-lead), so that theory has been given up. But it seems to be true, that red-lead paint sticks best to pitchy surfaces, and -that is the practical thing to know. And as red-lead paint is harder than white-lead paint, and no less tough, it naturally makes a good priming coat for any kind of wood. -nd change it to lead acetate. At he pa,TM* time the decomposing tan ark fa giving off jearbonic acid gas vhich in the presence of the moisture n the mass acts , on the thin film of sad acetate converting it tocarbonate f lead. This carbonate of lead is the vhite-lead of commerce. The last chemical action liberates cetie add in the lead acetate.. The cid thus freed attacks the metallic aad just below the first thin film of sad carbonate changing it to lead ace- A good priming coat for yellow pine ind the like is as follows:--100 poundr paste red-lead, 1%, gallons raw linseed >il, 1% gallons turpentine and gal lon drier, which, makes 6 gallons of paipt. ate, which in turn |is changed to car- -onate of lead. The action continues -.util at the end iof three to four lonths, the lead is corroded- into rhite-lead. The stacks are next taken ,own`or "stripped." The buckles are ow extremely white. The corroded buckle^ are dumped pnm the pots into a dugt-tight box and onveyed by a traveling crane to a LEWIS Linseed Oil eries of rolls and screens. 'They are 'rst broken'up by'tumbling and all Under this brand we manufacture raw, ibo-iled and double-boiled linseed oils--pure, well settled and care fully filtered. We also make the following special oils: "SH" 02 adapted for making special printing ink varnishes, enameled leathers and lino leum. incoiro&ed portion^ of lead are sep arated from the white-lead. The whiteead is then pulverised in a set of cor-ugated rollers, still encased in dust>roof enclosures, after which it is nixed with water. . Now the white-lead is ground until t is jflnA enough to float through long >blong boxes called "drag-boxes." .. "AAA Refined" 02 of the right -character for malting clear varnishes and white printing fnlna. "SBC" Oil, cold pressed raw linseed oil of clear light color, used to give a durable-high gloss for exterior painting. "Heavy Bodied" and "Air Treated" Oils of high specific gravity. -Used, straight -for making, printing inks and -- -plate ..oils: Also used, in the manufacture of -preparations having a linseed oil base. From .our ample stocks we can fill your orders promptly. John T. Lewis & Bros. Co. Then it floats into' the "rake-tubs." - qters the white-lead is washed free if acids and impurities. . The white* lead then flows on to -a-'SCiie^a. ;of . - silk bolting cloth containing: 27,9,00 meshes to the square' Inch.. .The , , white-lead which parses this final test^ for ftnMiflBB is pumped cn to ct*nan* f jacketed drying pans. k The dried- white-lead is then n- veyed to .mixers in which It fa trans formed ! into a paste bjy the additioiLof, linseed oil. A millstone dof'i tbo ra!x- ing. Through gates the parto drops to a set of mills which grind it until _ eezes through In jdough-ilk* 437 Chestnut St. ^ Philadelphia,-Pa. chunks and falls upon a moving belt which parries it to the weighing de partment. . : y -----~ ' - 0OOO-NLL-OO0O1716ft - Is djf Wo>z Pwil Pop Pipit A page ofdtecQMiion and comment ofinterest to users ofNational Lend Company products, i digested chiefly fmm The Dutch ti-oy Pointer cud The Dutch Boy Quarterly , Puiblislied by Nationai JLeu^ Company APRIL 23, 1924: Manufacturers of Lead Produets Tons ofLead'Used in Making Glass Write for Publications They Will-Bet Sent Free White-Lead Known to Ancient Races If you would Ipce.to be. put on our Lead: in Some Optical Glass mailing list to receive freej of; charge the issues pf The Dutch Boy Painter Lead Ore Found in Almost as High as 75% apd :^he Dutch fidy Quarterly which contain items of interest fo.you, All Parts of World write Jrppfjrequest on yOur letterhead ` For certain binds of glass* lead is a necessa;ry ingredient. Many hundreds of tons of it lire used for this purpose in the form of red-Ieacl (PbjOJ and litharge (PbO). The use of red-foad, however, is by far the greater. Essentially glass is1 a mixture of silicon oxides (silicates) and sodium,.potassium, cal cium and lead oxides. The mixture, finely ground* is melted in a furnace, requiring a temperature of 2,000 F. to bring about com pleteliquefaction. Before the necessary chem ical! unions occur, the mixture is heated to as high as 2,800 F. for as long as* twelve hours. The fed-lead used does not; have to be the ultra-fihely ground product used by painters, since itloses its physical identity and becomes a transparent silicate ih the mix; neither is it as highly oxidised as painter's red-lead, altho the red-lead's oxygen Content is; mainly relied on to oxidize and thus eliminate the impuri ties in the mix. Lead increases the refractive power of microscope, telescope and camera lenses to a maximum by increasing their density to a degree similar to that of a diamond. In eye glasses it is used perhaps not so much for its ability to increase their refractive power as and mail tb: As far back as we have .written language NATIONAL LEAD COMPANY we find mention of lead. Its common ore, Ns<v Y6rk. z'xt Broadway; Boston. 131 State Street; Buffalo, 116 Qafc Street: Chicago; goo W.uStHStreetfCincinnati, 6_59 Freeman Ave.; m......ClevelandJ Bio iW. SlipeiiorAtrerine; St.'Isolds, --a Chetefcaud Strefctd San-Francisr* 'r'-'! galena, which is brilliantly crystalline and i about as heavy as metallic iron, is found iri almost all parts of the world. The ease with which lead may be obtained from its ore is shown by the fact that the ! early settlers in this country used to set fire Acid Pro of Cement to a fallen hollow log and put some of the ore in the burning concavity, in the bottom Contains Litharge of which enough melted lead would accumu late to furnish them with material for bullets. The Indians m|ade a fire: over a bowl-shaped Chemical Compound Resists Heat and Moisture hole in the ground and by putting the lead-ore on the fire they secured lumps of metal from the hole under the fireplace, to sell to the traders. A cement valuable for a number ofpurposes Met Various Needs for which ordinary cement rivolild be neither practical nor dpsirablp is that known as lith- As lead is about halfas heavy again as iron, arge-glycenne cemenh It is produced by add and may easily be cast or beaten into almost ing to a mixture of five parts: pf ihinety-five any form, it is not surprising that it should per cent pure glycerine and thbee parts water have been known to the ancient races of men. sufficient litharge (PbO) to form a paste of The-Assyriaris. used lead, as we do now, to any desired consistency. secure iron bolts in holes drilled in rocks and The resultant cement forms a chemical : building-stones: The Greeks, and probably compound: Which. wl|en it 'sets becomes of many other nations of antiquity, were ac for the brilliance, toughness, ease of grinding . incredible .hardness: It hardens rapidly, re- - quainted with white-lead and red-lead. The with which it endows them. Some optical- maining soft for only about teiLmihutes. The, Romans used lfod-pipe for city water-works, glass contains lead to the extent of seventy- addition ojf tenj per cent inert foatter such as and understood not Only soldering, but the five per cent, and this is the most brilliant glass made. The high refractive power with which lead endows glass accounts for the sparkle which is the charm of cut glass. Practically all cut silica. Fuller's barth and iron piide will delay the settingtimd considerably ;and alsoprevent cracking to a certain extent. ! Litharge-glycerine cement will withstand a high degree of Combined hefo' and. moisture, more difficult art oflead-burhing, which corisists in fusing together two adjacent edges of sheet-lead with: a blowpipe. In the middle ages, sheet-lead was frequently used, as it is now, for roofing; material. glass contains lead; often a third of it is lead, which incidentally is the reason why cut glass is so heavy. Lately dinner services, made en tirely oflead glass havq come into favor. The lies most conspicuous fe.aturp, 'however, is its resistance ,jto practically all: apids^ provided they are not of full strength. Its chiefuse is ih 'paper mills. *jhe;::aci<i"resMiinS' properties In the Prologue to the Canterbury Tales,written about' 1386, Chaucer enumerates among standartji medicinal drugs quicksilver, litharge, brimstone, ceruse (L e., white-lead), lead glass has a wonderful polish and a beau tiful ring that others cannot imitate. oflitharge-glycbnne cement make it valuable and borax, wfefoh ;is the earliest English men forlining.tjfodijgestefoor Sulphiteliquor tanks, tion of lead compounds for this purpose. both for c^mething the bricks hr tile and for How Far Should a Gallon the facing or lining. More Common as Paint of Paint Spread ? It is difficult t o say how thick a coat of paint should be. For protective purposes the total film should be not less than 1-200 of an Another common use of .tips; cement is for farming water-fight connections 'between iron pipes and porcelain fittings; also for cement ing glass aquairiumsj, brass wick holders on lamps, etc. ^___________. ; But in general white-lead is spoken of as paint; and paint does not appear to have been used as a preservative,, as we use it now, but primarily for decoration, and especially as a cosmetic. From this latter use comes the inch. This would mean three coats of not less than 1-600 of an iifoh each. New Paint for Poland implied meaning of deception; thus Chaucer, in the Parson'? Tale: "Paint thy confession A white-lead and linseed-oil paint mixed Miss, Georgi| Ely of Oliyet, Mich., just by fair words to cover thy sin," and in 1456 four gallons to the 100 pounds easily and returned from Po|and, found jtliat a: shipment Sir G. Haye: "This story is painted in many naturally brushes out to about 1-400 of an of cocoa and condensed j milk had been sent places"; in 1519, Horman: "They white their inch in thickness; which makes about 600 from America,:! hut the natives, Unfamiliar face and neck with ceruse"; in 1599, Chap square feet to the gallon or 300 square feet with it,: believe^ it to be paint;. 'jSo they mixed man says: "She is very fair, I think she be two coats. It can be brushed out to cover the two and cjoated their houses 'a sweet, painted"; and Hexham: "To paint one's face mom surface, but this is rarely desirable. sticky brown. as gentlewomen do." This advertisement appears in the following publication; Page--Paint, Oil and Chemical Review--1924 J OOOO-NU-OO0O17167 White-lead -- the preferred paint Professional painters prefer white-lead for many reasons. White-lead gives a better-looking job. White-lead gives a longer-wearing job. White-lead gives increased protection to the surfaces it covers. Many painters prefer Dutch Boy whitelead because of- its purity, -its unusual covering power,'and the ease with, which it spreads under the brush. NATIONAL: LEAD COMPANY New York, ill Broadway; Boston, 131 State St.; Buffalo, 116 Oak StL; Chicago, 900 West 18th St.; Cincinnati, 639 .Freeman Ave.; Cleveland, 820 West Superior Ave4 St. Louis, 722 Chestnut Sr.; San Francisco, 483 California Sc ; Pittsburgh, National Lead (. Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut Street Dutch Boy White-Lead This advertisement appears in the following publication: Page--Painter and Decorator--Peb. Y-*-' I 1 0000-NLI-0000I7168 .: the weather-proof paint The increased cost of building materials .has made the property owner realize as never be fore that it pays to protect his house with paint that is really weather-proof. He there fore favors white-lead. The painter is glad to give him white-lead. Using white-lead, the painter can do his best work. Many painters prefer to use Dutch Boy white-lead. They know Dutch Boy white-lead is pure white-lead. They like its covering power and the ease with which it spreads under- the brush. NATIONAL LEAD COMPANY -New-Yorft, iri Broadway; Boston,. State St.; Buffalo, 116 Oafc St.; Chicago, 900 West 18th St;; Gndnnati,' 639 Freeman Ave.; Cleveland, 8ao West Superior Ave ; St. Louis, 722 Chestnut St-; San Francisco, 485 California Stn Pittsburgh, National Lead Be Oil Co.of Pa.,.516 Fourth Avenue; Philadelphia, John T. Lewis Dutch Boy White-Lead This advertisement appears in the following: publication: Page--Painter and Decorator--March 0000-NLI-000017169 j the skilled painter's paint To insure the best results, the painter uses white-lead. Withit he can do a good-looking job and also give long-lasting protection to the surface covered. Skilled professional painters have used white-lead for generations as a standard paint covering. To these craftsmen whitelead is as essential as good brick and mortar are to the skilled mason. Many painters use DutchBoy white-lead exclusively. They like its purity and the ease with which it spreads under the brush. NATIONAL LEAD COMPANY New York, rii Broadway; Boston, 131 State St.; Buffalo, 116 Oak St.; Chicago, 900 West i8ch St.; Oncinnatt, 659 Freeman Aye.; Ctcveiand, &20 West Superior Aye.; St. Louis, 7*2 Chestnut St.; San Francisco, 48; 'CaEfbmia St.; Pittsburgh, National Lead S Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis SC Bros. Co., 437 Gtcstnut Street. Dutch Boy White-Lead 2425 Page Painter and Decorator--April 5s OOOO-NLI-000017170 J f ii the standard protective paint The architect draws the plans. The contractor builds the house- To the painter remains the important work of protecting the surface of the complete home. For generations professional painters have used white-leadto give complete and long-lasting protection to non-metallic surfaces. They know that white-lead gives a coating that resists the attacks of the severest' weather. They know that a joh done with white-leadis a satisfactory job to the owner and to themselves. Skilled painters all over the country prefer to use Dutch Boy white-lead exclusively. They like Dutch Boy white-lead because it is pure white-lead--because it has unusual covering power and spreads easily under the brush. -------- NATIONAL LEAD COMPANY New York* ik Broadway; Boston, 13a State St.; Bufialo, itS Oak Sc.; Chicago, 900 West iSth St.; Cincinnati, 639 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. Leans, 722 Chestnut St.; San Francisco, 483 California Sc.; Pittsburgh, National Lead Si Oil Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis SC Bros. Co., 437 Chestnut Street. Dutch Boy White-Lead This advertisement appears in the following publication-: Page--Painter and Decorator--May; 0000-NLI-000017171 White-lead--the quality parnt More and more property-owners each day think of paint for preserving as well as beautifying their homes. White-lead is the paint for you to use on the houses of these owners--inside and outside. It enables you to do a job that pleases the eye. It weatherproofs the surface it covers, keeps out air and moisture, and prevents decay. The painter who uses white-lead makes himself known as one of the body of skilled craftsmen. He not only adds to his reputation by the good work he does, but also promotes the interests of the painting industry as a whole. Many professional painters use Dutch Boy whitelead exclusively. They know Dutch Boy white-lead is pure white-lead. They favor it because of its unusual spreading power, durability, and ease, of application. NATIONAL LEAD COMPANY- New York, m Broadway; Boston, 131 State St.; Bafelo, 116 Oak St.5 Chicago, 900 West i8th St.; Gnannari, 639 Freeman Ave.; Cleveland* feo West Superior Ave.; St. Loots, 721 Oiestnut St.j San Frandsco, 4S5 California St.; Pittsburgh, National Lead Sc Oil Co. of Pa^ 316 Fourth Avenue; Philadelphia, John T. Lewis Sc Bros.' Co., 437 Chesmnt Street. Dutch Boy White-Lead This advertisement appears in the following publication: Page--Painter and Decorator--June OOOO-NLI-O0OO17172 70 January i 924 THE PAINTERS MAGAZINE NEW BEAUTIES in painted surfaces NEW ECONOMIES and conveniences for painters ---all these are accomplished with that remarkable material, Dutch Boy flatting oil. That not one of these is an exag? T gerated claim can be proved to any open-minded painter. They all have been proved to the satisfaction of many. We have enthusiastic endorse ments of these statements from ~~ painters in every part of the country. If you have not tried Dutch Boy flatting oil, simply because you have been fooled and disappointed so many times by new things, we ask your serious consideration for a moment. We assume that you would like a vehicle to use with white-lead which admits of greater speed in application than turpentine and therefore costs less to spread. Dutch Boy flatting oil makes white-lead go on like butter. We have actual figures of contracting painters showing almost un believable speed of application, a tremendous factor in these days of high per-hour labor cost. You would, like a vehicle to use with white-lead which would give a spreading rate that decreases the cost per square of quality work to that of cheap work. Dutch Boy When Writing Advertsers Kiridly Mention THE PAINTERS MAGAZINE " ovea 0000-NU-000017173 Four seasons beat a pair UP to recently the painting er-to repaint now than to do a. business has been looked lot of repairing a few months upon as a two-season businesfsro. m now. This situation is changing. The The wide-awake master paint painting business is beginning er is putting money in the bank to look like a /ourr-season as the result of getting behind business. Painters are beginning these "Save-the-surface" adver to see the vision of work during tisements with all the weight of twelve months a year. his personal influence and sales "Save-the-surface" advertise manship. . ments in national magazines are The wide-awake master paint doing a lot to make the painting er is selling painting contracts business a four-season business. instead of waiting for them These -advertisements are edu to come to him. He is awaken cating house-owners oh the econ ing to the possibility of getting omy of having certain kinds of enough business the year round painting done during the seasons to keep his full force going when the painter is not rushed strong. He is making the paint with more work than he can ing business a big business by take care of. extending it through four sea "Save-the-surface" advertise sons. ments are convincing the house For good results the year owner that he pays dearly for round, use good paint. Use the paint he needs but does not Dutch Boy white-lead-^--a buy. These advertisements show paint that has been a standard the house-owner that it is cheap . for generations. ' ' 'S&A NATIONAL LEAlD COMPANY New York, m Broadway? Boston, 131 Scat# St.; Buffalo, n6 Oat Street; Chicago, 900 West 18th Sc.; Cincinnati, 659 Freeroah Ave.; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Sc.; San Francisco, 48^ Cali. Dutch Boy White-Lead FOR INTERIOR AND EXTERIOR PAINTING This advertisement appears in the following publication: Page--Pointers Magazine--February- V 0000-NLI-000017174 L A new era in flat finishes For sheer richness of finish, or for spreading rate per gallon, or for high speed of application, the advent of Dutch Boy flatting oil has opened a new era, an entirely unprecedented conception, in flat finishes. THIS is a strong statement, and while, but especially so in these we expect you to question it. days of high labor costs. . We want you to be skeptical--to Painters say that paint made check us up on it. Once you try with Dutch Boy flatting oil "goes Dutch Boy flatting oil, we know on like butter." It flows smoothly you will thank us for "putting you from the brush. It levels itself next" to a flatting medium which nicely. marks a new era in interior decora tion. Of major importance, too, is the fact that Dutch Boy flatting oil Like a rubbed-down job makes a flat paint which sets so If you have never done a job with white-lead and Dutch Boy flatting oil, there is a treat in store for you. You will marvel that such a hand some finish is possible with flowed-? slowly that a helper is not required in working on long stretches. One man can do a whole room alone without risk of laps and joints showing. on flat paint. Being a varnish-type vehicle, Just add it to the lead Dutch Boy flatting oil produces a Dutch Boy flatting oil is complete silky, solid, substantial finish on in itself. It contains exactly the the order of a rubbed-down job. The finish is not dead and lifeless. It is more like the handsome matt finish of an eggshell. right amount of every ingredient to insure a fine job. Add no tur pentine. Add no linseed oil. Add no drier. Just mix the flatting oil "Goes on like butterw into the white-lead and "go to it." Pull directions on the one-andfiver Actual cost figures from a number gallon cans. of contracting painters show an Use Dutch Boy flatting oil as almost unbelievable speed in appli per directions (just as it comes in cation and an unusually great the can) and you will be rewarded covering power per gallon.. Savr with astonishingly pleasing results mgs such as these are always worth and lower labor costs. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State St.; Buffalo, 116 Oak St.; Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Ave.; St, Lonfe, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Pa., 816 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut St. This advertisement appears in the following: publication: Page--Painter's Magazine--February OOO0-NLI-OOO017175 -i Many an old house has money in it SOME old houses have the face" advertisements in leading money hidden between the magazine? are constantly showrafters, in the walls, or under the ing the house-owner that it is floor. cheaper to repaint than to repair. But most old houses have the The house-owner is awakening money sticking out of their to the truth of the famous slogan weatherbeaten boards, right in --"Save the surface and you plain view for the wide-awake save all."' master painter who is on the Thewide-awakemasterpainter lookout for painting contracts, is beginning to cash in on the Every house that looks old effect of this "Save the surface" simply for want of paint is.a advertising. He sees the possi- potential painting contract; In bil.ty of doing a good, healthy many cases, the contract is vir- amount of business the year tually signed, sealed, and ready round and of keeping his organi- for delivery to the master painter zatlon recruited right up to full who goes after the business in- strepgthattdbusytwdvemonths stead of waiting for the business in the year. He is rapidly leam- to come to him. ing that this CAW be done. Many of these contracts are For good results, rise good constantly ripening into cash paint. Use Dutch Boy white- bonuses because "Save the sur- lead. NATIONAL LEAD COMPANY New York, in Broadway; Boston, 131 State St.; Buffalo, 116 Oak Street; Chicago, 900 West l8di St.; C* ' ' West Superior A fomia Street; P--------------------------- -------- --- -------------------------, -------------Avenue; Philadelphia, John T. Lewis U Bros. Co-, 437 Chestnut Street. Dutch Boy White-Lead FOR INTERIOR AND EXTERIOR PAINTING This advertisement appears- in the following publication; Page--Painters* Magazine--March - >&* & 0000-NLI-000017176 Loud in their praise of flatting oil "So pleased were the owners(o the new 17-story Connecticut Trust Co. building)thatunsolicited theywrote us a very complimentary letter." OME mighty strong claims capacity and such easy working S have been made by us for qualities that it is cheaper in the end Dutch Boy flatting oil. But paint --and sucha difference in thejob. " ers who have put this remarkable Other letters tell us that paint flatting medium through every made with white-lead and Dutch n practical test tell us that it does Boy flatting oil sets so slowly a everything we claim for it--and . whole room can .be done by one man without the danger of laps The Highland . Paint & Wall and joints showing. Some speak Paper Company, contracting of its unusual ability to take painters of Springfield, Mass., stippfingon smooth, sand-finished checked up our claims. This com and canvassed surfaces. Mr. C.C. pany used white-lead and Dutch Randrup of Sioux City, Iowa, Boy flatting'oil on the interiors adds to these praises the fact that of the Connecticut Trust Com walls painted with Dutch Boy pany's new I7-sto'ry building at flatting pil have a depth and rich Hartford, Conn. The results were ness which ordinary flat paints so markedly superiorthat even the lack. Arid he says that washing owners of the.building expressed will not mar this beautiful flat their, surprise and pleasure.- finish. "It will stay put," writes Mr. . From all parts of the country i Bowen ofthe Bowen Paint & Wall come similar letters claiming al Paper Co., Fort Scott, Kansas: most unbelievable results with "It covers well, spreads easily3,and Dutch Boy flatting oil. But no leaves an ideal fiat finish." In his matter what other painters may opinion, Dutch Boy flatting oil say, you must try ityourselfto ap gives .the painter a new feeling preciate truly the new beauties, f of confidence. the new possibilities, the new We have said that this new flatting medium not only gives a finish that approximates a rubbeddown job but also that it saves .time, money, and labor. Mr. Geo. economies in. flat finishes now at your command. Try Dutch Boy flatting oil on your-next interior job. It is easy to use, Jungmann, master painter of for it is complete in Brooklyn, N. Y., who' has used itself. It need.mo tur it on various jobs, backs up this pentine--no linseed' -- claim. Part of his letter reads: no drier. Just mix it " Yourflatting oil is the most won derful thing in ike palpi line I ever used. It givessuck great covering ^sm:into tfie white-lead; take your.brush; start in painting. NATIONAL LEAD COMPANY New York, in Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati. 659 Freeman Ave.; Cleveland. 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco,-48 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Company, 437 Chestnut Street. i This advertisement appears in the following publications: Page--Painters* Magazine--March American Painter--April 0000-NLI-000017177 nr Naked houses are out of style HE log cabins of our fore contracts for wide-awake master Tfathers were never painted. painters. Paint v.'as too costly. The nakedThewide-awake master painter wood was left: exposed to the is beginning to realize that "Save weather. When; cabins rottedand the surface" advertisements are fell apart, new cabins were built. helping him do a big job. But he Wood Was cheaper than paint. does not expect these advertise But naked houses are not in style now--for' three reasons: Reason No. 1 is the fact that wood is now far more costly `than paint. Reason No-2 isthat"Save the surface " advertisements are showing people that i| is cheaper to repaint than it is to repair, or replace. Reason, No. 3 is that naked frame houses are not beau tiful. "Save the surface" advertise ments are constantly selling the ments to do the whole job for him. He knows he'must get be hind these advertisements with personal selling."Save the surface" advertisements ripen' the fruit for him to pick. Bnthe must do the picking himself. The wide-awakemasterpainter is selling painting. Moreover, he is! beginning to get contracts the year around. He sees the possibilities in this plan of keep ing his organization recruited to full strength, and his full force house - owning public on the going strong twelve months in economy of frequent repainting. the year. " Save the surface " advertise For good results, use good ments are sowing the seed for a. paint. Use Dutch Boy white- -billion-dollar crop of painting lead. NATIONAL' LEAD COMPANY New York, in Broadway! Boston, J3i State St.; Buffalo, 116 Oak Street; >, goo West r8tk_St.; Cincinnati,.6S9 Freeman Ave.; Cleveland, 820 Dutch Boy White-Lead FOR INTERIOR AND EXTERIOR PAINTING, ,, This advertisement appears in the following publication: Page--Painters* Afagazi/ie-^-ApTil" (Stetfrkw * / OOO0-NLI-OOOOI7178 in 20 years" That's what Mr. Chas. A. Howell, a successful master painter of Nashville, Term., says about Dutch Boy flatting oil. What he says is backed up by statements from painters in all parts of the country who have voluntarily expressed their enthusiastic approval of this remarkable flatting medium. These painters praise the new beauties and the decided economies made possible by Dutch Boy flatting oil. Read what some of these painters say: ' ' '. From Milwaukee, Wis., comes this letter frcan W. A. Wolf, master painter: "It seems I have better success with each Dutch Boy Batting oil job. For stippled work it can not be beat. It is positively the only Bat wall paint that can be washed." Mr. I. W. Lower writes from South Bend, Ind,: "I can highly recommend Dutch Boy Batting oil as it guarantees a perma nent Bat Bnish that will withstand mois ture, is washable, and will not scale or crack." "iWill be glad to recommend Dutch Boy Baiting oil to all master painters," says Mr. Henry L. Laum of Dodgeville, Wis., Who has obtained unusual results with it on metal as well as plaster walls and woodwork. ``It is easy to work, -sets slow to avoid laps, and dries to a Sne, dull Bnish." Why not try Dutch Boy flatting oil on your next job? As you put the paint on, note the ease of application, the great covering power, the slow setting. Check the cost carefully with that of any other interior job. Then estimate what it means to your customers to get a flat wall finish that closely resembles a rubbed-down job at the price of a straight painting job. Best results can be obtained with Dutch Boy flatting oil only by using it just. as it comes in the can. Add no turpentine. Add no linseed oil. Add no drier. Just mix it as it is into the white-lead. Dutch Boy flatting oil already con tain? the exact amount of every' ingredient necessary to insure fsesi a fine job. U2 5r-| SkJ NATIONAL LEAD COMPANY New York, in Broadway; Boston, ijt State St.; Buffalo, 116 Oak St.; Chicago* 900 West 18th Sl ; Cincinnati, 659 Freeman Ave.; Cleveland, 8ao West Superior Ave.; Sc. Lours, 722 Chestnut Sc.; San Francisco, 435 California Sc.; Pittsburgh, National Lead Be Oil-Co. of Pa., 316 Fourth Avenue; Philadelphia, John T. Lewis Bros. Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Painters' Magazine--April - American Painter--May ^ r" \ / ;\ 0000-NLI-OOOOJ7179 Cuts down paint stock Mr. A. W. Strehlow of Milwaukee, Wis., writes: "When mixed with white-lead, Butch Boy flatting oil produces a washable, velvety finish____splendid for Tiffany and two-tone effects. ... a good undercoater. These and many other uses of Dutch Boy flatting oil. have enabledme to cutdoirihMyjpaihtstock." Great covering power Mr. J. F. Bradley of New Orleans, La., says, "Paint made with Dutch Boy flatting oil covers twice as much surface per gallon as paint made with turpentine. It doesn't fill thehousewithstrongjunpleasantpaintfumes. I am so well pleased that I will never use turps again for interior work." Doesn't spatter--sets slowly From John T. Doyle of Auburn, N. Y.,comes this letter: "My workmen can do better flat ting with Dutch Boy flatting oil than they can with turpentine, as it does not spatter. In doing mottled work or glazing it works much better than turpentine, as it does not set up so quickly." No laps--less labor Part of Mr. Jack Morgan's letter from Knox ville, Tenn., reads: "Dutch Boy flatting oil cannot be praised too highly. It covers more surface per gallon with much less labor and time. It does not show laps or brush-marks, nordoesitwearoutthepainterwhoappliesit." What these letters mean to you Painters from all parts of the country continue to write us enthusiastic letters about Dutch Boy flat ting oil. These letters are based on fact--the per sonal experience of painters. They tell you of savings in both labor and time. They offer proof that with a flowed-on paint you can now get rich, substantial flat finishes that closely resemble a rubbed-down job. We've made remarkable claims for Dutch Boy flatting oil. The painters who have tried out this new flatting medium not only back up every claim but tell us of even greater possibilities and economies that Dutch Boy flatting oil makes possible. Try Dutch Boy flatting oil on your next job. Use it just as it comes in the can. Add no turpentine. Add no linseed oil. Add no drier. Just mix Dutch Boy flatting oil into the white-lead and start in painting.' Then check up costs--compare results. NATIONAL LEAD COMPANY New York, in Broadway; Boston, 137 State Street; Buffalo, 116 Oat Street; Chicago. 900 West 18th Street; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Avenue; St. Louis, 72s Chestnut Street; San Francisco, 48; California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis & Bros. Company, 437 Chestnut Street. This advertisement appears in the following publications: Page--Painter's Magazine--May -- American Painter--August Master Painter and Decorator--June J 0000-NU-000017I80 No slimmer slump for Mr. Hobbs <SI landed my first job in Fond du Lac from your Never Fail Plan. Since then I have been kept busy there. It sure has worked to capacity for me." --'Lester Hobbs, OakfieldWis. "Wh y wait for a possible summer slump? " thought Mr. Hobbs last spring. So he wrote us for the Never Fail Plan. Promptly this plan for. getting off-season' business started its work for him. He landed one job, then another. Soon he had enough painting contracts to keep him busy ail through the summer months. Mr. Hobbs is just one of hundreds of painters who are using the Never Fail Plan to help put an end to slack times. This plan convinces doubtful prospects that delayed painting hastens rust, rot and ruin. It makes them feel that paint is not an expense but an investment. It urges them to adequately protect their homes withpaint nowwhen thework shouldbe done. If you are earnestly determined to go after extra work for the coming summer months, let the Never Fail Plan help you swing the contracts. The coupon sent now will start the plan going. Cut it out and mail today. NATIONAL LEAD COMPANY If Broadway; Boston, 131 State St.} Buffalo, 116 Oak Street; --------- ------W---e--s-t--1--8--t-h--Si.; -C---m---c-h--m- aanti.. 065599 rFrereeemmaann nAvvee..;; uCelevveelaanndd,, S8200 West Superior Avenue; St. Louis, 722 Chestnut St.; Sac Francisco, 48s Cali* -- ~ ' 'T ' -f n------ --6 Fourth / National A / Lead Company w'y HI Broadway- JS / New York, N. Y. Save the surface and you save all 'V/' 4 v/ / Gentlemen: 0?/ Please send me details of / your Never Pail Plan. Tell me how it can help me in getting more jobs in my locality. Signed-- This advertisement appears in the following publication-: Page--Painters' Magazine--May ;..' ;__ j 0000-NLI-000017181 CHAS. McCLAIN of J^toona, Pa./and his painting crew. This master p&iter wrdtf uSiSs follows: "ilaajsfa jNTeydr Pail Plan brought me fivejobs fromthje tett nanies-1; Sertt liyditi, jiGne ^ig|tijgav^ teeii houses inside to this*plan. I recommend it to all painters, as it surely brings results." Fourteen painting' jobs in one contract ST {summer was a busy season for Hill, Mo., who used the plan last sum E Mr. McClain and his crew of five mer, reports, "Eight jobs out of ten men. With the help of the Never Fa--il and the other two for fall work-- Plan this alert painter convinced 50% thafs what your Never Fail Plan of his prospects that painting can be did for me!" done just as well in the summer as any other time. This Never Fail Plan gets the off You can get more jobs this summer season business. It helps to keep the These painters and others went ac painter busy every month of the year. tively after summer business1--and got At the same time it pulls the big con results with the Never Fail Plan. You tracts. It helped Mr. McClain swing can do the same. one contract which called for painting Sign your name to the coupon now fourteen, houses inside and out. And before you forget it. A two-cent stamp this was in additionto four other worth starts the plan working. while jobs. What the plan did for these painters Mr. McClain's enthusiastic fetter is but NATIONAL LEAD COMPANY New York, in Broadway; Boston, 131 State Sc; Buffalo, 116 Oak St.; Chicago, goo West t8th St; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Avenue; St. Louis, 72s Chestnut St.; San Francisco, 4B5 California Street; Pittsburgh, National Lead & Oil Co. of Penna., 316 FourthAve.; Philadelphia,JohnT.Lewis&Bros. Co.,437ChestntitSt. one of many that continue to come in from tovms and cities all over the coun try. Mr. W. H. Sheets of Lincoln, National Lead Company, 111 Broadway, New York, N. Y. Kans., vrrites, "I have landed doubtful jobs by using your Never Fail Plan Please send me details of your Never Fail Plan. Tel! help roe in getting more painting jobs in my locality. where I wasn't known." Mr. Herman Muller of David City, Neb., says, "The Never Fail Plan was the foundation Name............... Street and No.. of my business " Chy and State. And Mr. William Harper of Rush This advertisement appears in the following publications: Page--Painter's Magazine--June American Painter--July Master Painter and Decoratej--May ' -n! I 1 I J 1I J 1 1 1I IJ I J 0000-iSTL1-000017182 f'THe greatest paint vehicle in twenty yearsl" wi^tes a Tennessee painter. ``Positively the only flat wall paint that can he washed." adds a Wisconsin painter. Painters from every part of the country enthusiastically endorse Dutch Boy flat ting oil. You owe it to your skill and pocketbook to try this exceptional flatting medium. uThe greatest thing I have ever used!" says a New York painter /"pHE only painters who JL have not emphatically en dorsed Dutch Boy flatting oil Eire those who haven't used it. How about you? There must t>e something remarkable about this flattingvehicle to evoke such strong endorsements as those quoted. Painters tell us that Dutch Boy flatting oil makes possible new beauties in interior decora tion. Those who have checked up on costs report substantial savings all along the line--in the number of gallons used, in the time and labor required for ap plication. All agree that it sets so slowly as to leave more than enough timeforjoininglaps. That means a whole room can now be done by one man without the aid of a helper. White-lead flatted with Dutch Boy flatting oil gives a silky, solid, substantial eggshell finish which closely matches an expen sive, many-coat, rubbed-down job. And you have never used a flat paint which flows on more smoothly, levels itselfmore nicely and sets up more slowly. The painter who says that Dutch Boy flatting oil is the greatest flatting medium he has ever used is not exaggerating. Once you use this remarkable, paint vehicle you will agree with him. Try Dutch Boy flatting oil on your next interior job, but use it just as it comes in the can, Add no turpentine, no linseed oil, no drier. Dutch Boy flatting oil is complete in itself and gives best results only when used unmodi fied. NATIONAL LEAD COMPANY New York, 111 Broadway; Boston, 131 State Street? Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Freeman Avenue;Cleveland,820 WestSuperiorAvenue: St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pittsburgh, National Lead & CHI Co. of Pa., 316 Fourth Avenue: Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut -- 2489 Page Painter's Magazine--June -fa American Painter--Sept. Master Painter fc? Decorator--Aug. 0000-NLI-000017183 R. a RASMUSSEN, master painter of Sleepy Eye, Minn., ?S: going to make the Neyer Ftail'Platt alpenttanent partner. He writes: "The Never Fail Plan is the best system for getting painting jobs I ever ufeed. The last time it scored 100%. I ex pect to use this system all the time." ^83 Busy all summer APAINTING contract from every Hundreds of letters like these prove prospect! That was Mr. Rasmus that the Never Fail Plan, when backed sen's record in June of last year, whebny the supporting efforts of an alert the Never Fail Plan scored again for painter, helps bring in the off-season this master painter. No wonder he says business. It can do as much for you. he will use this business-getting plan all the time. Before hot weather had a chance to slow up his work, Mr. Rasmussen went after summer business with the Never Fail Plan. The jobs came 'in quickly, and Mr. Rasmussen spent a busy and profitable summer season. Painter sorry he put off action If you want to get Ihe full benefit of this plan, send for it now. Some painters put off asking for its help. But once they have used the plan, they write us like Mr. Earl Graham of Vernon, 111.,who says, "Am sorry I did not send in earlier foryour Never Fail PlanV3 Plan works anywhere From coast to coast this plan is helping swing painting contracts for enterprising painters. Mr. E.K. Brubaker of Berlin, Pa., tried the plan a year ago June. He The stimmer season is just beginning. Nov/ is the time to go after July and August painting contracts. Your name on th.e,,coupon below starts the NeverFail Plan working for you immediately. reports, "The Never Fail Plan has NATIONAL LEAD COMPANY worked finefor me--sixjobs and two of the other four booked forspring! From Nevada, Iowa, Mr. A. W. R. Boiler writes that he "landed just New York, ur Broadway; Boston, rjr State St.; Buffalo, 1*6 Oak St.; Chicago, 900 West r8th Sc.; Cincinnati, 639 Freeman Ave.; Cleveland, 820West Superior Avenue; Sc. Louis, 722 Chestnut St.; San Francisco; 485 California Street;. Pittsburgh, National Lead U Oil Co. of Penna., 316 FourthAve.; Philadelphia,John T. LewisJ: Bros. Co.,437Caesmut St. one-half of the contracts through j National Lead Company, the Never Fail Plan, with two more { HI Broadway, on the way.3' New York, N. Y. j Gentlemen: - One painter, Mr. A. H. Guenther of f Please send me details of your N.ever Fail Plan. Tell me how it can Hartley, Iowa, is so enthusiastic about t help me In getting more painting jobs in my locality. the plain that he thinks "every painter should use it.33 He says, "The Never Fail Plan brought me big results-- j Name................................................................................-.................... .. Street and No....................................... / have been busier this year than j City and State...... ...................................................................... .................... any other.33 This advertisement appears in the following publications: Page--Painter3r Magazine--July American Painter--June Master Painter and Decorate)--July 7 oooo-NLi-oooonm W. L. WEYGANDT, masterpainter, of De HI. He used the Never Fail Plan with tl lowing result: ``I want to thank you foi heip with the Never Fail Plan. One of,th it brought me was the largest I ever contr for--nearly $1(J00. And I saw this pr< only once before he signed the contract!" How Weygandt got his biggest contract THE largest painting contract that ever Plan is a cooperative jewel. We wish to came Mr. Weygandt's way was obtained thank you for what it has done for us." with the help of the Never Fail Plan. His pros pect lived in another town. Mr. Weygandt had Easy to start plan working seen him only once. He had little hope of get ting the work. But he used the Never Fail Plan and signed up a $1000 contract. This in but one of the jobs that Mr. Wey gandt secured through the Never Fail Plan. And Mr.-Weygandt is but one of a constantly There isi no red tape, no mystery, about the Never Fail Plan. It is simplicity itself. Any master painter can use it. All you have to do to start the plan working for you is to write your name on the coupon below and mail it to us. growing number of master painters who are Do what-other painters have done. Test out using this plan to help put their business on a the plan yourself now at a time when jobs are year-round basis. hard to get. The coupon, an envelope and a The ability of the Never Fail Plan to help two-cent stamp may make this your busiest painters get business even during the so-called winter season. off-seasons makes the plan of unusual value to every painter. This painter got some big winter business NATIONAL LEAD COMPANY New York, ill Broadway; Boston, 13! State St-; Buffalo, 116 Oak Street; Chicago, 900 West iBth St.; Cincinnati, 659 Freeman Ave.; Cleveland, 820 West Superior Avenire; St. Louis, 722 Chestnut St.j San Francisco, 48S California Street; Pittsburgh, National-Lead & Oil Co. of Penna., 316 Fourth Avenue; Philadelphia, John T. Lewis h Bros. Co., 437 Chestnut Street. The Never Fail Plan kept Mr. Robert Jones, of ----------------------------------- - Niantic, III., busy last winter. His letter says: j Nations.! Cead Company, Your Never Fail Plan pulled seven big I | 111 Broadway, New York, N. Y. jobs and a few small ones. It also helped j Gentlemen: me get several good jobs for spring 1 Please send me details of yourNever Fail Plan. Ten me ' how it can help me in getting more painting jobs in my From Mr. J. H. Hall, of Bastrop, La., comes l locality. this letter: " Your Never Fail Plan is very I good.. I got all Contracts except two, and \ Name ....................................................................................... .. 1 I I \ \ ( may get them later." And two painters, Wood & Pirtle, of Fred- j Street and No.......................................... -............ .......................................... 1 j City and State..................................................................................................... | 1 j ericktown, Missouri, say: " Your Never Fail i____________________________ ____________________________________ I 2438 Page Painters' Magazine--November F 0000-NU-0000171S5 Six tH0ntl|s' work & from his first prospect "Thank you for the Never Fail Plan. I obtained enough work from the first person I called on to last me six months." Dennis M. Murphy, Memphis, Tenn. i 4 Th e Never Fail Plan got business quickly for Mr. Murphy. The very first prospect called on after this >\ plan was sent out gave him enough work to last for half a year. And with more prospects still to be heard .from, this master painter has little time to worry about what some painters call-44dull-season-s.-"-- ------- ,. For years past painters everywhere have been getting (| similar results with the Never Fall Plan. Mr. Murphy's letter is only one of hundreds of enthusiastic reports < received from master painters testifying to the value f| of the plan in helping to get new business in off seasons, as well -as in the spring and fall. When Jobs are hard to get, the Never Fail Plan helps to pull the contracts. In most communities there are painting jobs waiting for some alert painter to go out and get them. The i Never Fail Plan helps you get this business and keep your crew busy through winter months, as well as through the regular painting seasons. Mail this coupon to us today. Immediately the Never. Fail Plan .will begin its work for you. NATIONAL.LEAD COMPANY New York, iir Broadway;. Boston, I jt State St.; Buffalo, 116 Oak Street; Chicago, 900 West i8tb St.; Cincinnati, 59 Freeman Ave.; Cleveland, 820 W-- est Superior Aven,ue; .St.*.L-ou.is,--71272 --Ch1 eVs.tnOu!tlSCt-_; S--aen Fran. cisco, 48s Chit* 4/ Vy National Lead Company rV/ 111 Broadway 4-/ New York, N. Y. Gentlemen: &4,/ Please send me details of yottr Never Pail Plan. Tell me ` how it can help me in getting ore jobs in my locality^ 23198 Page Painters Magazine, December Jc 0000-NLI-000017186 . .TBJ2}j?.bdkti)r'ij3T,: . Dutch Boy White-Lead Used foe.painting station mtenofs'-^nd'-fex-' triors,andwooden Scar- bodies. -,-Alse>..fonjt. ..stenciling numbers on -e^Sj . proof film. Lasts long-and-di^s^nocrcEad^^i^j.s.-' of scale. : *tttl a?n i VVon > Dutch Boy Red*.Lead Prolongs- life-of -metal m bridged, {ta?iks, ; t cars, signals-^metal wtiereyef ttSed'jfor&S^'` foad equipment. Makes-tough, yfetjelsStiCjV..:.^ covering'that prevents rust. ..... ................... -....... Conies in.; paste formfbraa a liquid ready- -* for immediate .application. NATIONAL LEAD COMPANY New YoA,'.t!f Btta3wan Boston, 131 State St; Buffalo, ll&OskSt.: go, 900/Wist 18tE St; :Cbcinnati, 659 Freemen Ave^-iCkrelamL. 620 -West Superior Are;; St.- Louis, -722 .iCItesbroLSfe;.-____________ 485.CaEfojDia-St;t Pilldrargh.Nal2onalLea3 ! 63C6. ofFa.^^'Ftmitk . Ave.; TlnlaJdpha, Join I. Lewis & Bros. Co.*,437 Chestnnt St > ... * - For mutual advantage please mention PacketList when writing advertisers. 0OOO-NLI-0OOO17187 36 Make both last longer For cars--Nothinglike red-lead to keepmetal from rusting. Red-lead used on metal cars helps to keep.the cars out of the repair shop. Use pure red-lead such as Dutch Boy red-lead. For stations--Nothing like white-lead to pro tect stations and keep them attractive in ap pearance. White-lead is the foremost weather proof paint. Use Dutch Boy white-lead and pure linseed oil for outside: painting. Use Dutch Boy white-lead and Dutch Boy flatting oil for interior painting. NATIONAL LEAD COMPANY New York, ill Broadway? Boston, 131 State St4 Bufialo, 116 Oak St.; Chicago, 900West 18th St.; Cincinnati, 65?Freeman Aye.; Cleveland, 820 WestSuperior Ave.; Sc. Louis, 722 Chesthot Sw San Francisco, 465 California St.; Pittsburgh, National Lead&. Oil Co- of Pa., 316 FourthAve.; Philadelphia,John T. Lewis&Btes. Co.,437 CheacnutSr. Dutch Boy Products This advertisement appears in the following publication: Page--Pocket List of R. R. Officials--April, July and Oct. 0000-NLI-000017TS8  jfM illSMl|eMmfel|SlliS^sll^liTiO^BMIQpiii5y'*"' H^MjfcsK^CpSOTjlr lp^^S-ffljte^|p)gi^|l|'|?||fp?:'` fh .. * ll?SiSp^p^^im^^pygSil^^^|j%^8^il jjgaSpM^^pi|iil^81i^igg^ifjlp^lgii 1,1-1 ii , ( 1 1*1, ?ui'ii 3 \ BB^HMaHHBpWBHBaHipBiPgBw ^iip^MiigiipPBIB^Ml ^^MMIWH^Hiji|SK^BPjpy^l^wppggag^iEB^wj iBipiH^M^^^^^gl ^BWHPpl^B^^KfiSiiMB . . * v/.w l . j , - o ::iupj ' i SDrAvenue;;iC[evffI:intt| lip|Syij^^^piiggS|iig^^pii^i^Sii i>20 V u.c.'jiinerjbr 'unite,Sr Lou ,"s iCh ~ flflfSjjBliiii i 4r c 1MMI liBB I* -1 *f SHgH| WBBNBBI { |||H : $1 mmmw HI iiWHI rr'y . - i , -.llIllBllillllBl JI "i'l 1> rW.mtterB.nnlm s'(o l'l'. 'j f t in c MUI ' II n ;:S'agy:^caA^;i.ifia\'fei:a:::Jaii3mI<:^jx-ag:-tii6^ext-' pdeGafie t&:iiWt:&eeen)^a:;iycr8&ed':&^afficHi: b |Hs s E|)|p b Hs 9Sh B|^h |^h ^S|^^^^i ^Som^TOS4:W|ffi3iiil<i.aSiaeit-;p-gii;eata3;e:&iai^ rqai'sli^&Stliefifal^ese^j'lisiistafceaBettericaS ['rqads:iisgqiIe3^::cf|p^iiq:3q,;an'theiq;cari;;:CS: ;all:qxiqtalicar&V^^tiicffi:^q':^efi!'^afts6{::i3t& ::lead''iS:ffie:':rnfcst;feiX;cDa/;eri:;st.rjasHB gbainHa` g; :pa, ire^^i'ieiSighestipef SSBpNBBi i j i lO it BBBglB f O LEAD Thr IcAcdniutal <_rfk< TH REDIjJAD \i J 'f ' MftiiiMiMffiilap! (*> -\\ -C030l719,, |^HBBH^B|BHHp PmBBbBPBBBHBb w BbB| H i _ ll-l . I I| 1> ]<! L I C'lIUIi 1.1 : g^|pSlfip|^^^gii^lg^j^j^|pe|ggp^gM^j|i|e^fc jBHpgHsBBSBwBSi^BSBBBBSBMHHBB r/ mt i. f11 1 I i * 1 1 -. . l iI 1 i L J.VM - \ iti\ pun. 1 1 I 5 J 1 *1* U' I ll 11 i' 1 Pit i jii^lli^^^^^^^i^^a|^giPSlSjliBJiBilffli|iiililllBplSlj , K ^111 " 1,11*. 1 " .. luyjli i i- i i j it *, J *i)-n * urt roiMi i^1 -i _ w, - H . ' -\ u1 s i.ai'i m ri=ii |(> il 1 I I > 111 I III IOi i! hnKli vt i1 'li'. I i ' '' - 1 1 LIS* -III Ihf l ^ li iii > j n..* j fi >] > ^,i ,-j jf. tr ii n, iii l "" 1* II l .. - ! Tl ) IL I'm. 1*11; C i T J '' l c p c i i ' *u "ri > jo i !' . ur \ui fji ^j ' * M~ *ll " 1 ] ~ I " f ' ll I w-M *1 L< lire 1 '.alt ] \t 1 i \ .ii i f1 i I'O.I om fc, , J I.H,I'|' `l l",v>iln : This O' *L j :^ *,' < ^mf-W:m-yywt'-./^2 l.- *.r S of this all-stee* tild bfe wiru-brus! v': * i __fJ8j } " ? Vtr- ... ^MBr^Mr1M-yr' r<-}-^ 7 ;f' ' * ** "' Jt r>iv*` i:Im* mmi.r ri "tr: > m-m. - 1 r H uu u > i >. ** i il 1( i-s.' j. i*% t n ii ' p- j i.i J i n,f ri ^ x l * "t pu. t u j j 'u*-* - ii tr nr ~ * in, ,li'n p u i K slu.lb liiiO* * Im.p .3 i bn I . Ill n" t > . -M.nl Min' III" Ij L | li J I'lw li " iP i li i ill ? / j}* . Uli 1 1 "Ji 'u ' i Oii'ii l?r' i* -icnd l fj\n bl ' ooi1' 1 1 IJ fres b 11)| ill jus t air k.i. past 1 10 1* li-lil xd coma 1 . K. RBIBHHHI ect thi llll'l )m droac i ii i liliiBi I'- -. c'.c l C light 3V 1 I i"l d J 11 i iii HI |S| u ine st ^tolg etbod \ lur\ i.s and bis -1 ,,'iii-ii r l ( s jjjijm gK i-stie el r&Jtidolat li -ikiBSpSl ?ars and, 1 ie stei tl Jierfrajnes of all sinth atural it -1 ii : j Io t i< Uli 1 h icd to 1 i n CSl'S COIB ilett,, paint P O i 1 )jl. Ti t \ i eeD tls.i cars ouu ir -1 O, > i U mse: greei --- ItpBEe^^k letal Sh I 1. Tbej mal faucet ie ncta is ae mtieff ing. ilfl i show 1 1 sB n fonne equi i 1 L l 1111 - ^^K||||i|i "Jead on ;p|&l ||i||S^ilp|l S|'ox^Saet dene I IB| eatfti 2 irl 3 33Ctd ^Ss Jl T)aint is app 2. Thej cct all equ ipmc at jjgjBW Cp l-adcquate S|| ate flHMB -3DCC jug free u egu1ar raten; als ithpa it Oi 3U t)C ure your JOW Vrite com- y4 iJ iiis|iiiiii in it i u i r I /t i c n l ia : |||pg| 00 Ww :c j "'i\ "i'* _-U . ilnii .. 1 si ,)j 11 s n j r1 U ii r, - n i j;n iibi '- 1 1 1Ofa1llj Ml .1 ] ' * u* . . j j 11 ^pS^SllSwl&S^lpSM^^SP erttscmfiu ii | <i| > in h i i m i 'OO08*-'MT T drMAi'Tfn-T ` ' ' IV \[ \ M > I Ml ' A tong time between coj*ts tp n*vr Mil - a* H l j l !1 i 'v i r i>i > sd eo'or and < mmSm* f ii A* m Tons of lead roll aloni*' cverv avenue M ni lo OW much lead hvyoisr autoinoltil ' hi ill l!n 7 \ moi r \ilni |f, 1 mil iii ir iluii mt Jim H ti i |> i in-i*. o' i id 1 111 MHII1) i i. I ill 1 h- m p*i 1 i It iI * v. ill it mm i 1 i I in In hi l i r * T In n i in I1 is. Ih Ij h i, lo i -r i^Dio ri I I 7 >00,- plains and mountains', tlirough cities and villages. Lead is m the truck that distributes the necessit es and luxuries of life to yousand yo or fri ends. II hat On l,,i i /\ t 1 v Hi Ir al I > * in' 1 ii 1 u: solder seals the radiator that helps to \ h u m in in < ol niiMmlil-Pi 11 if 3 Ilu a ii lur fi i * n ! u < ii i 1 i' Ih ii i I i i m* p i i l)i j * iii'" .uii tin i luid-rinl r td n Ii i I i\h i >ni] 'j'i'l the mass of wiring about jrour motor, fingers grasp its soft rubber insulation, which also lias load in it. The rubber tires. In one year approximately 350,000,000 pounds ofwhite-lead are Used on.surfaces such as wood. For protection against the ravages of rust nearly 20,000,000 pounds of red-lead are applied to metal surfaces annually. * That record reflects the awakening of property owners to the necessity of paint protection. More of these owners than ever before believe today in the truth of the phrase ".Save the surface and you save all." And they are relying on white-lead and red-, lead paint to prevent decay eating into the V-" surface and perhaps destroying the entire building. without leaving his seat the modern car o m i 'urn i <It l I1 I Ii ' Ls fl 11 i< 11 i I >i I i i I in II lit* j> i i| iri I H 'i ini i 111 \ k m ih Ii 1 n 1 >'i Iii nl ii 11 i h 'i i i]l i up i In I I ! I lie I ii i m i >n>- i I i'iii in1 I i 111* r nd ig n1i i l nil 1 I Ji < i i >f 111 1 it ] ' `l 1 I I I -K I I I* i'll litharge d i d ' l i i 1 r ii n metallic d ru i'll ton1 ih i 11 J I k ]< m in I i i i. This ust With more than 13,000,000 automobiles and truck in operation today gives you an idea of the aidoi'nl of lead the automo bile manufacturer.puts into liis product. ^Vhile tbis use accounts for the most of tL< 11 mm <i 1 | i in n automobile, it is not the only use of lead. Pttii ml n if* h O* I 111 il iM II < \ II I p Ml i I'll III Producers of hod products rubber top, and the rubber matron the car step contain lead. The electric light bulbs arc made of lead glass. in 11ad coats of hand-painted cars and light colored finishing coats are sometimes white-lead. Beside* the lead that the car manu facturer U'-cs in giving you a completed automobile or truck, we must add the amount of this metal which helps to re fine the gasoline that feeds the engine. Litharge helps to produce more thin. 1,500,000,000 gallons of gasoline for the yearly consumption qf motorists in tills country. ?l / n u m Hi 1 if m U 11 F even greater <sp -far iisg'of lead by the automobile, mauufactur#:is Dutch Bey white-lead is the name of the pure white-lead made and sold by National Lead Company. On every keg of Dutch Boy white-lead is reproduced the picture of the Dutch Boy Painter - shown helow. Tins trade-mark gMara.ii.: ^ tees a product of the highest quality. . Dutch Boy products also include radlead, linseed oil, flatting oil, babbitt metals, and solder. National Lead Company also makes lead products for practically every-pur pose to which lead can- be put in art,in dustry and daily life. If you want infor mation regarding any particular use of lead, write to us. If you wish to read further about this wonder metal, we can tell you of a num ber of interesting books on the subject. The latest and probabjy the most complete story, of lead and its.many uses is "Lead, the Precious Metal;" pubK&edfcy the Century Company, New , York. Ifyou-j^Ouhableto get it at your bookstore, write usorthepublishers. NATIONAL LEAD COMPANY t. Lbais. Tas .GhesfeotiStir, San Francisco, hINat3on'dUjea<rSOi?eo`cfl,a.,SHFourth Lewis & Bros. CoM !4S7 Chestnut St. feappearsin the following: Saturday EveningiBost-^MaEchug;-' The Farmer-r-J^arph 1. . .^Scientific Amet!iean~Marefa; . Kansas;:Farmer-& Mail & Breeze- -Breeder's Gazette^Maroh 6. Mictiigaa;Farmei--Mareh 22: Prairie Farmer--March 22., 0000-NU-000017195 .:- . J`..-": -W"-',',*-V' v.: fiV7 * .f3 *', f: .'fcA'V - >_---4'r: / - ' 'r- lp:i- t' irit 'Lead exempts, you from'the weather tax OW much is your -weather tax? H. Thousands of owners in the United States pay such a tax for the And after all, the first cost of white-lead paint is small when you consider how such paint protects your home,your prop with white-lead they obtain the color that will harmonize perfectly with any decorative scheme. share of rain, snow, mid sunshine that fall on their properties. One billion dollars' worth of property crumbles beyond repair in this country each year. And this vast total includes the many millions paid by property own ers as weather tax--money that lead would help to save. erty, and the money you invested in it. White-lead a standard covering Prom the days of our forefathers, whitelead has been the standard for prevent ing decay and deterioration and for pro- Producers'of lead products National Lead' Company makes lead products for practically every purpose to which lead can be put in art, industry and daily life. Dutch Boy white-lead is the name of the pure white-lead made and told by Lead exempts you from a weather fax Lead is the ugly duckling among metals. It isn't so handsome as gold. It isn't so strong as iron. Yet lead performs many functions--for which the other metals are not suitable. In the form of white-lead in paint it is man's mightiest protector of wooden and non-metallic surfaces. Paint manufacturers use white-lead to make their best paints. Painters apply . white-lead paint as a protection andadec . National Lead Company. It is extreme. ly fine--so fine that it easily flows through a silk screen containing 27,000 holes to the square inch. This gives opacity and smoothness of film. On every keg of Dutch Boy white-lead is reproduced the picture of the Dutch Boy Painter shown below. This trade mark guarantees a product of the high est quality. Dutch Boy products also in clude red-lead, linseed oil, flatting oil, babbitt metals, and solder. oration on buildings you see everywhere. Approximately 350,000,000 pounds of Send for this painting portfolio white-lead are used every year in this country. This makes enough, paint to cover with one coat about 3,000,000 is estimating the size of his 'weather tax We have a portfolio, "The Decoration of Our Homes," which we will "gladly send to anyone who is interested in the houses of average size. On the outside viding the desired decoration. Wise prop painting and beautifying of a home. and the inside of homes, churches, erty owners everywhere are obeying the This portfolio contains olor plates sug-. schools, barns, theatres and stores, white- rule, "Save the surface and you save gesting decorative, schemes for various lead foils the attempts of sun, air, and all," and are covering the surface with types of interiors and exteriors. moisture to collect a weather tax. white-lead paint. Thus they avoid pay Besides its use in paint, lead has many Where man pays the tax ing weather and repair taxes. other interesting uses. In fact, the For exterior painting they find that story of lead is a fascinating one, and if But the weather still collects some of its white-lead and pure linseed oil make a you want to know more about- this toll. Frequently you see a home that paint thht sticks tight to the surface, is wonder metals we can recommend a once was fresh and new, but now is rot impervious to moisture, and lasts long. number of interesting books. The latest ting away. The porch floor is not safe. And they know that fresh-looking, well- and probably the most complete story Window sashes are rotting. The sides of kept property is an asset to the com of lead and its many the house are weatherbeaten and worn. munity, a sign of cleanliness and respect uses is "Lead, the On inside walls are great damp spots where moisture has penetrated. White-lead would have prolonged the ability within. For interior painting of walls and woodwork these owners find that white- Precious Metal," pub lished by the Century Company, New York. m life of the house. It would have been an lead mixed with flatting oil not only If you are unable to get impastable barrier to air and moisture. protects the surface but also gives a- it at your bookstore, '' 'll \ l< i its film was unbroken it would soft, beautiful finish, restful and pleasing wr^te us or the pub- have kept the covered surface safe. to the eye. By mixing -coloring matter fishers. surface and save NATIONAL LEAD COMPANY New Yart', 113 Broadway; Boston, 1SI. State St.; Buffalo, 116sOafc Sfci' Chicago, 900 West 18th St.; Cincinnati, 659 Freeman Ave.; Cleveland,. 820 West Superior Ave.; St. Louis, 722 Chestnut St.; San Francisco, 485 California St.; Pittsburgh, National Lead & Oil Co. of Fa., S16 Fourth Avenue; Philadelphia, John T. Lems & Bros. Co-, 4S7 Chestnut Street 0000-NLI-000017196 23177 Page Saturday Evening Post--April S, 1924 Scientific American--April - ' J. -- *' > ;. . . t--f` .** ,-i. % * sjf'^ y-vv < i! ' . ' `S'?1 ItSIBH ' h - 1 M&&S - *4 , . tli .T.- .$**. i * -t . ,, f. * - .*' ,- f' LooK tt glistens. Hold it, it's heavy. Tap it, it rings." :zm>{ S f. /1 -: '' -S'Ppr - at *S": A 111 I;OU tell fine glass with your eyes, hands, and ears. In the light the glistens with the rainbow's colors. In your hand it is heavier than the common glass bowl. When you strike it, you hear a clear, bell-like ring. Lead, that dull, unattractive metal, is responsible for the brillianceof fine glass. Because the lead used in making the glass gives it. the density necessary to bend or reflect light rays, the glass has the lustre and color that cheaper glass does not have. Lead makes'glass heavy Lead also gives weight to glass. The piece of fine plain glass and cut-glass you pick up may be anywhere from 20% to 50% lead. Table glass, such as tumblers and goblets, is from 20% to 40% lead. When it is struck, lead glass in most forms gives forth * a musical ring that ordinary glass does not. Lead also gives the glass a softness that makes cutting and engraving easier and more economical; Despite this softness--because of it, in fact-- lead glass retains its strength and offers greater resistance to changes of tem perature than ordinary glass. How lead gets into glass To say that the glassmaker gets beauty by mixing lead and some other ma terials sounds almost magical.- Yet from the same lead that is used for water pipes he gets two powders, redlead and litharge, by melting the metallic lead in furnaces where the molten lead is exposed to currents of hot air. He takes either the red-lead, or the litharge, and mixes it with silica sand, potash, saltpetre and other chemicals. Then he melts these all together and obtains the liquid glass from which various kinds of glassware are molded or blown. One rrlfi-ss manufacturer in a year used 200,000 pounds of lead. The entire glass industry takes about 14,000,000 pounds of the annual lead production in the United States. Lead makes glass an object of beauty and admiration. Both at home and on the street, lead, in spectacle and reading. glass lenses, aids the vision of many thousands. with pure linseed oil, it protects such surfaces as Wood from rot and deeay. As red-lead it prevents rust from eating into, mid destroying iron and steel. * iJSS'*----------- * For generations the professional paint er has used white-lead to save the sur face. From our forefathers' time it has always been the standard for surface protection. Today owners everywhere realize thatit is more economical to cover their property with, "lead-in-oil" than to pay for the damage that the weather can soon do to unpainted surfaces. They believe in the phrase, "Save the surface and you save alL" Producers of lead products Dutch Boy white-lead is the name of the pure white-lead made and sold by Na tional Lead Company. On every keg of Dutch Boy white-lead is reproduced the picture of the Dutch Boy Painter shown below. This trade-mark guarantees a product of the highest quality. The astronomer searches the Milky Dutch Boy products also include red- Way with the powerful lead-glass lens lead, linseed oil, flatting oil, babbitt of his telescope. The chemist and the metals and solder. biologist invoke the aid of the micro National Lead Company also makes scopic lens in which is lead. The photog lead products for practically every pur rapher and the motion picture operator pose to which lead can be put in art, in with their camera lenses containing lead dustry and daily life. If you want infor record the pictorial history of the world. mation regarding any particular use of . In the millions of buildings that are lead, write to us. lighted by electricity, lead in electric If you wish to read further aboutlead, light bulbs is helping to -make night as we can tell you-of a number of interest much like day as possible. The glass ing books on the subject. The latest and used in other ways for illuminatingpur probably most complete- poses is also generally lead-glass. story of lead and its many ** uses is "Lead, the Precious Lead as paint *Metal," published by the kD in glass is very bashful and Century Co., New- York. Econceals itself so that there is no Price $3. If you are unable visible sign of its presence. But in ittso get it at your bookstore, more general use as paint, you can see writethe publisherororder it on every hand. As white-lead, mixed through us. NATIONAL JLEAD COMPANY Boston, IS! State Street; Buffalo, 116 Oak Street; reel; Cincinnati, 669 Freeman Avenue; Cleveland. - --jr----- ----------j; St Louis, 722 Chestnut Street; San Francisco, onaa Street; Pittsburgh, National Lead & Oil Co. of Penna., 816 ivenue; Philadelphia, JohirT. Lewis & Bros. Co., 4S7 Chestnut St. This advertisement appears in the following publications: Page Saturday Evening Past--June 7 American Magazine--June . Naiional Geographic Magazine--June 0000-NLI-0000I7197 * C \' %* - .- rl * .V*i*-- f. -- aEiaaipEaisSaliiifiK'SasiS --jilaalbHBM Where lead is a shield for steel TREAKS of red stand out against accessible for painting after erection. S the sky. Tiny figures suspended in Railroads in the United States use mid-air cover the steel cables of thered-lead to protect their bridges, steel finishing coats for the sake of appear ance or for inspection purposes. Dutch Soy reddeadls the mpme pf the bridge with red-lead. rolling stock and steel structures. Gas pure red-lead made and sold by National The engineer correctly estimates the and water companies put red-lead on Lead Company. On eyeiy keg of Dutch stresses and the strains on such a struc stand pipes; tanks and gasometers. They Boy red-lea& is reproduced the! picture of ture. He specifies steel of the proper have found from experience that red- the Dutch Boy Painter shown below. . tensile strength and dimensions for it. lead protection lowers the cost of main This well-known But from the time the bridge is built, taining iron and steel structures. trademark guaran rust seeks to destroy it. In ships of the United States Navy tees a product of Lead is the shield that protects the and on vessels of all types, red-lead the highest quality. steel cables, girders, and beams from Dutch Boyproducts also include white- rust and prevents the bridge from be lead, linseed oil, flatting oil, babbitt coming a death-trap. It keeps the bridge metals and solder. strong today, strong tomorrow, and for National Lead Company also makes yearn to come. This is only one of the many ways in lead products for practically every pur pose to which lead can be put in art, in which lead constantly serves you and dustry and daily life. If you want in guards your safety. You do not always formation regarding any particular use see lead in use. But as red-lead in paint of lead, write to us. you see it on metal surfaces everywhere, Further information about lead either in its natural orange-red color or We have a special booklet, "Protection tinted to dark colors. Red-lead is the of Structural Metal," which we shall standard protection for iron and steel. gladly send to anyone who is in Nearly twenty million pounds of red- terested. This booklet contains infor lead are applied to metal every year in mation telling when and how to give this country. Yet this is not enough. structural iron and steel red-lead paint Rust destroys millions of tons of steel. This painter is riskuig Ms life to gioe the tied eahfee of t&e' Brooklyn Bridge paint protection. Be is putting on red- protection.. I Between 1860 and 1920 the world's out put of iron and steel was about 1,860,0.00,000 tons. Of tins total it was esti lead, the strongest skidd that steel can have against rust, guards hulls, cargo holds, coal bunkers, If you desire to read more about the use of lead, not only m paint but also in many forms and for many purposes mated that 660,000,000 tons werewasted chain lockers--all metal parte of a ves which wdll surprise you, we can recom through rusting in use. Just as un sel--from deterioration due to exposure mend a number' of interesting books. painted houses decay and crumble, so to salt and fresh water and varying The latest and probably the most com - iron and steel; unprotected by paint, rust atmospheric conditions. plete story of lead and its manyuses is and are soon ready for the scrap-heap. Red-lead keeps rust from attacking "Lead, the Precious Met metal roofs, steam radiators, registers, al," published by the ' ^ Where red-lead saves metal pipes, fire escapes, fences, iron gates and Century Co., New York. Wherever iron and steel are, there red ' lead is needed to save the surface. Spei cial care should be taken to cover with L red-lead iron and steel that becomes in exterior ornamental work of all kinds. It covers machinery, trucks, iron pipes, and metal equipment. Red-lead has been used for generations as the standard protective covering for Price $3.00. If you are unable .to get it at your bookstore, write the pub lishers direct, or we shall be glad to place the order metal. Maxed with pure linseed oil, pure for you. red-lead makes a paint that dries to a Hh i hard, tough layer and clings tightly to the surface. It is insoluble in water. Red-lead should be and is usually used next to the metal in its natural orangered color. It is tinted to dark colors for NATIONAL LEAD COMPANY NewYork, III Broadway; Boston, 1S1 State St; Buffalo, 118 Oak St.; Chicago, 900 West 3Sfa St; CSocinnati, 05fl Freeman Are.; Cleveland, 820 West Superior Are.; St. Louis, 722 Chestnut St.; San Francisco, 485 California St; Pittsburgh, NationalLead & Oil Co. of Pa., 316Fourth Ave.: Philadelphia John T. Lewis 8t Bros. Co., 487 Chestnut St 2463 Page SaL Eve. Post-^Sept. 6,1924 Scientific 'American--September S2l. --~ ^ ii r,i r VtT4. ./ 0000-NLI-000017198 r, , u ( <L> (QSdUjL<r-r~-<t^_ ^&WL'Kiur }3 ---------' J7 ?U /7 ^3 1 I 107 LACK clouds hide the midday sun. B A storm is about to break over the city. In every office and home people get up and turn on electric lights. In theemergency the power plant must supply electricity up to its capacity. But only two of the generators are running, and it takes time to put the others in operation. Where is the additional elec tricity to come from? Man turns to lead for aid. In the power plant an electrician throws a switch that turns on the current from many storage batteries. These batteries, made mostly of lead, provide the extra currentuntil other generators arestarted. Millions of pounds of lead used Lead is serving you in storage batteries everywhere. At home, on'trips by land and sea or through the air, in peace and war, these lead batteries have become an essential part of the nation's life--the life of each of us. Storage batteries in this country in use in radio sets, automobiles and cen tral station power plants alone contain many millions of pounds of lead. The amount of lead used in a angle storage battery ranges from a few pounds in the smallest to several hundred thousand pounds in the largest battery. What's inside the storage battery P Each lead storage battery is an electrical reservoir storing up energy for the time of need. Inside are two sets of lead grids, or perforated plates, covered with lead oxides--one set with red-lead, the other with litharge. These plates are immersed in a weak solution of sulphuric acid. While the smaller sizes of storage bat teries are contained in glass jars or hard rubberjars, the large central station bat teries are installed in immense wooden tanks lined with lead. Lead storage batteries supply electric ity for telephone, telegraph, and wireless communication. They furnish electrical energy for self-starters, lamps, and igni tion systems in millions of automobiles. They supply current for the ignition systems of tractors on many of the 6,000,000 or more farms in the country and gas trucks in every part of the land. Less know that white-lead is the standard paintforwooi andnon-metallic surfaces. Bed-lead, another lead pigment, is the standard paint for metal to protect it against the attacks of rust. You see red-lead everywhere--on skyscraper ' skeletons, bridges, gas tanks, on metal construc tion wherever used. It saves the covered surface and hence the entire structure from rapid deterioration and eventual destruction. Producers of lead products Dutch Boy red-lead is the naine of the pure red-lead made and sold by National Lead Company. It conies in paste form which can be tinted to any dark color. On every keg of Dutch Boy red-lead is reproduced the picture of the Dutch Boy Painter shown here. This trade mark guarantees a product of the high Set of storage batteries reservedfor emergency lighting needs in a central power plant est quality. Dutch Boy products also include Lead storage batteries propel street white-lead, linseed oil, flatting oil, bab cars, electric industrial and pleasure Ve bitt- metals, and solder. hicles, mine locomotives, and electric fire engines. They operate drawbridges, rail road switches, and signals. National Lead Company also makes lead products for practically every pur pose to which lead can be put in art, in Lead at sea and in the air dustry, and daily life. If you want in For yacht lighting and for motor-boat formation regarding any particular use lighting and ignition, storage batteries . of lead, write to us. again come to man's assistance. They If you wish to read further about this supply current for turning turrets, sight wonder metal, we can tell you of a num ing and firing guns on warships. They ber of-interesting books on the subject. propel submarines when the undersea The latest and probably ~ craft run beneath the surface. Lead the most complete story of ^ storage batteries even soar through the lead and its many uses air in airplanes. . is "Lead, the Precious Lead in paint Metal," published by the Century- Go., New York;'' ,, Lead aids man faithfully and well in the Price $3.00. If unable to storage battery. But it serves him more get it at your bookstore, generally perhaps as paint. You doubt- - write us or the publishers.. 1 ft \ ''I'rmAL LEAD COMPANY Vw Yo-k. Ill ilroadway; Boston, 131 State St; Buffalo, lie Oak St.; t ISth St; Cincinnati, 669 Freeman Ave.; Cleveland, 820 a.; St. Louis, 723 Chestnut St.; San Francisco, 485 CaKireh. National Lead & Oil Co. of Pa., SIS Fourth Ave.; I IiiV i lilii'i, Tolu T. Lewis & Bros. Co., 437 Chestnut St. .-.V This advertisement appears in the following: Saturday Evening Post--October 4. Scientific American---October Breeders Gazette--October Q. Kansas Farmer & Mail & Breeze--October Michigan-Farmer--October 25, Prairie Fanner--Ocrnhpr ir OOOO-NX.I-00O017200 ~3b l Lead goee ou .'; in ever^ amsiorm ? a friend tells you lie wears lead, rdon't think he is qjcazy. Every time he puts on his raincoat and rubber ' overshoes he dons some lead. When rain beats upon his shoulders and puddles of water lie in wait for his feet, lead helps to keep him dry. You may not be justified in remarking that people have "lead in their feet." But you can say that they have "lead on their feet." More than 10,000,000 pairs of rubber boots, 68,000,000 pairs of rubber shoes and overshoes, and more than 20,000,000 pairs of canvas shoes with rubber soles are being made an nually. in making rubber footwear and clothing, the manufacturer uses from. 5% to 15% of lead in some form. The first raincoat a failure In the first waterproof clothing, made about 1790, crude gum rubber alone was combined with the fabric. But under the summer heat the rubber melted and fell apart. In cold weather it hardened and became as stiff as aboard. Curing the crude rubber Attempts to make this soft, sticky gum stay firm and strong--to give it tough ness, elasticity and resiliency--finally succeeded in 1839, because of the per sistency of Charles Goodyear. Now you can wear waterproof clothing even on the hottest and the coldest days. The curing process is known as vulcanization. The raw rubber is heated and combined with sulphur. At the same time other materials axe added to improve further the quality of the rubber. Among them are litharge, basic lead sulphate, and white-lead, all three obtained from the metal, lead. Lead is used in rubber to obtain a uniformcureand great toughness. Today more than 19,000,000 pounds of lead are used annually by the rubber industry, endous quantity is-only a small percentage of the billion pounds of leadusedinvarious industriesinayear. From water buckets to fire hose Lead in rubber fire hose helps to protect yobr life and property from fire. The old bucket brigade and the fireman in his red flannelshirtare no more. The modern hand you see houses covered with whitelead and metal structures protected from rust with red-lead. Ak a professional painter what gives the greatest protection to surfaces such as wood. He will tell you pure white-lead mixed with pure linseed oil. He has probably been using it for years for exterior painting. . Property owners are today cutting down repair costs and protecting their investments by more careful adherence to the watchword, "Save the surface ' and you save all." How do they do it? By covering the surface thoroughly with white-lead paint. Producers of lead 'products Dutch Boy white-lead is the name of the pure white-lead made and sold by National Lead Company. On every keg of Dutch Boy white-lead is reproduced the This man is calling upon the lead in his overshoes and coat to help protect himfrom the rain picture of the Dutch Boy Painter shown below. This trade-mark guarantees a fire-fighter wears lead in his rubber coat and boots and hard rubber helmet. After a ride in an automobile, in whose pneumatic tires there is lead, you enter your home to find there, too, rubber articles containing lead. You walk on it in your rubber bath mat, wear it in a rubber apron, and use it in rubber jar rings, and hot water bottles. Lead is in hard and soft rubber electric insulation, product of the highest quality. Dutch Boy products also include redlead, linseed oil, flatting oil, babbitt metals, and solder. National Lead Company also makes lead products for practically every pur pose to which lead can b'e put in art, in dustry and daily life. If you want in formation regarding any particular use of lead, write to us. hard rubber combs and pipe stems. If you wish to read further about this Throughout the country lead in rub wonder metal, we can tell you of a num ber belling is helping to speed up in ber of interesting books on the subject. dustry. It is in conveyors which cany The latest and probably millions of tons of ore, coal, grain, sugar the most complete story and other articles through mines, mills of lead and its many uses and warehouses. is "Lead, the Precious Lead's most general use Metal," published by the Century Company, New O matter to what extent lead is used York. If you are unable to N by the rubber industry, its most get it at your bookstore, nearly universal use is as paint. On everywrite us or the publishers. NATIONAL LEAD COMPANY New York. Ill Broadway; Boston, 1S1 State St; BuSaio, 116 Oak St.; Chicago, 900 West 18th St; Cincinnati, 656 Freeman Ave.; Cleveland, 820 West Superior Ave.; St. LouU, 722 Chestnut St', Sun Francisco, 485CaliforniaSt:Pittsburgh,NationalLead&Gil'Co.of Pa,,3I6 Fourth Ave.; Philadelphia, John T. Lewis & Bros. Ca, 437 Chestnut St 23171 if Page Saturday Evening Post--jfeownforj-- Scientific American-v&fevnnbw {it -^9 0OOO-NLI-00O0172O1 mil TED STATES CARTRIDGE COMPAITY American Rifleman 109, 110, 111, 112, 113, 116, 117, 118, 119, 120, 123, 124, 125, 126, . 127, 114, 121, 128, 115, 122, 129. yorest ana Stream 13a, 133, 134. Outaoor America 130 Outdoor Life 131, 132, 133, 134 Outdoor Recreation 133 Outers Recreation 132, 134 0000-NLI-000017202 The. end of - barrel. msi and pitting "K /fANY a rifle is "shot out" in less than five thousand rounds because of barrel , rust and consequent pitting induced by the corrosive priming of cartridges. Such a priming leaves a deposit on the bore of a rifle. This deposit readily absorbs moisture which with air, in contact with steel, causes rust. Pitting of the rifling then, results and the accuracy of the arm is destroyed. All US Rim-Fire Cartridges, including .22 Shorts, .22 Longs ancl the famous .22 N,R.A.'s, are primed with a special non-fouling, non-corrosive, priming--a priming . that, with ordinary care in cleaning makes rusting and pitting things of the past. By shooting US. Rim-Fires, you can maintain the accuracy-life of. your barrel indefinitely. We have in pur possession a rifle - through which a quarter million rounds have been fired, and the barrel is.. still, as smooth and as accurate as'on the day it was made. The next time you buy rim-fire ammunition for rifle, revolver or pistol, try `US Cartridges--the. kind with the perfected priming. You will be pleased with their accuracy, uniformity and cleanliness. We have some very interesting exhibits showing the results oi tests with our non-rusting, non-pitting priming. We shall be glad to send this information on request. . Un it e d St a t e s Ca r t r id g e Co mp a n y 111 Broadway . .... - New York, N. Y. ; ; .; .J - FROM THE AMERICAN RIFLEMAN, JAN. 1, 1924. 0000-NLI-000017203 Eight Close Groups at 50 Feet These remarkably dose and uniform groups were shot at 50 feet by Mr. Hervey Lovell >. of Indianapolis, Indiana, who used the US .22 N. R. A. in a Peterson-Ballard rifle! Each group consists of five shots with the exception of the second one from the left in the top row. This is a ten-shot group, making 45 shots in the " bull " all told. Shooters have found that the US .22 N. R. A. " squeezes 'em in closer." Use the US .22 N. R. A.--the cartridge with the special priming which insures uni form ignition, making one shot perform like another--no "fliers", no misfires. This prim ing also gives longer accuracy life to your barrel because it is non-fouling and non-erosive. We have a circular, entitled "Your Rifle--Be Good , to It", which contains heaps of good information for the small-bore shooter. Write for your copy today. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. .22 NRA. Long Rifle Cartridges \a~*~*-*** j s ift-H- FROM THE AMERICAN-RIFLEMAN,^FEBRUARY 1, 1924 OOOO-NLI-000017204 A Clean Sweep to Date TIE 1924 program of the Metropolitan Club. Mr. Gillies turned in a score of 22x25 Rifle League calls for eight Re-Entry on both occasions. Peterson barrel used. Matches on the Pope fotmtenths inch, ring Tbisgfces.the -US *22 N. R. A. a clean target at 100 yards. Three of these matches sweep to date. have been held to date at the 47th Regi- It was this sure-shooting .22 which helped ment Armory, Brooklyn, N.Y., and all three J. Hilbom, of the Senaca (N. Y.) Rifle Club, have been won by shooters using the US to register the highest score made during .22 N. R. A. the 1923 Re-Entry Matches of the Metropoli- The first match of the series was won by tan Rifle League. Mr. Hilbom shot a perfect Joseph Martin, of the Manhattan (N. Y.) score of 25x25 using a .22 Springfield. Rifle Club who scored 24x25 on January 19. Shooters find that the US .22 N. R. A. Mr. Martin's target is reproduced above, is accurate and uniformyear after year. And Pope barrel used. don't forget that this famous .22 lengthens The second match on January 6 and the the life of your barrel because it is primed third match on February 2 were won by John with a special mixture which is virtually non- Wallace Gillies, of the Roosevelt (N. Y.) Rifle fouling and non-erosive. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. FROM THE AMERICAN RIFLEMAN, MARCH 1, 1924 ,, ,, JuM* /S OOOO-NLI-OO0O17205 C. A. PRICE 244 inWorld's Records Two world's records were broken by members of the Springfield (Mass.) Revolver Qub during the U.S. R.A. Pistol Matches, held at Springfield, Mass., on February 4, 6 and 7, 1924. Dr. I. R. Calkins smashed his 1923 individual record score of 247 with the wonderful score of 248 x 250 -- 2 points within a "possible". Also the team broke its 1923 record of 1202 with the score of 1 203. The individual members of the; team scored as follows: Dr. L R. Calkins, 248; C A. Price, 244; Dr. W. B. Russell, 242; P. F. Dolfen, 236; G. W. Rice, 233., Composite targets of the new world's records are reproduced above. The targets shot last year are shown below. Throughout the matches the Springfield Revolver Team used US .22 N.R.A. cartridges in S&W IQ-inch target pistols. Because of their extreme accuracy and uniformity these cartridges are selected by shooters who make worlds records. ' Add US .22 N.R.A.'s to your regular shoot ing equipment for matches and practice during the coming outdoor season. You get all that you "hold-for'* at all small-bore ranges--50 feet or 200 yards. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. REPRINTED FROM "THE AMERICAN RIFLEMAN" MARCH 15, 1924 0000-NLI-000017206 0t.l. Composite of five 10-shot targets, made by W. J. Coons in winning second place in Metropolitan Championship. c^HJSr8t35iD Composite of five 10-shot targets, made by Paul Landrock in winning third place A Wholesale Clean-Up At the Metropolitan Rifle League Matches just concluded, the US .22 N- R.'A. established a record of wins which will stand for many a day. This sure-shooting .22 literally "swept the boards," winning every one of the ten matches and forty out of the fifty prize-positions. Moreover, of the thirty-five ---ti- registered, twenty-six Were made by shooters using the US .22 N. R. A. CHAMPIONSHIP MATCH 100 Yds---Standard N.R. R. Target Won by J. W. GtKies, Manhattan and'' Roosevelt (N.Y.) Rifle Clubs, Shooting a' Petetson-Ballatd rifle With - Fccker Scope. Score 495x500. First seven places and eighteen- of the twenty-five prize-positions were won with the US .22 N. R. A. The US .22 N. R. A. has won this match three years hand-running. 1923 Score: 494x500--L. J. CorSa, Man hattan Rifle CInb. 1922 Score: 493 x 500--E. B. Rice, Mahwah (N. J.) Rifle Club. RE-ENTRY MATCHES 100 Yards--Pope Target (4/10" Ring) .Match Winner Club Score 1. Joseph Martin, Manhattan Rifle Club 24 2. (tied) J. W. Gillies, Manhattan and. Roosevelt Rifle Clubs................... 22 H. J. Mann, Fort Slocum, N, Y.... 22 3. J. W. Gillies, RooseveltTlifle Club. .. 22 4- J. W. Gillies, Roosevelt Rifle Club... 5. George Demeter, Yonkers Rifle Club 6. E. B. Rice, Mahwah (N. J.) Rifle CL 22 25 24 7. Paul Landrock, Manhattan Rifle Club 25 HANDICAP MATCH 100 Yds.--Standard N.R.A. Target Also won by J. W. Gillies. Hand icap 6. Score 1000. First six places and fourteen of the seventeen prize-positions won with the US .22 N. R. A. In this match, Joseph Martin, Man hattan Rifle Club, the highest scratch man, shooting a Pope Barrel rifle with Fecker Scope, scored five '`possibles" and five 99's, winning fourth place. Indoor one-hundred-yard shooting is the "acid test" for accuracy. Look at the targets reproduced herewith. Is there any question of the extreme accuracy of the US .22 N. R. A.? UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y Long Rifle Cartridges Possibles Made Oaring Re-Entry Matches 7. George Demeter 8. Paul Landrock The'group shot by George De meter fis one of the smallest ever made at 100 yards. The actual group is no bigger than a dime. Possibles Made During Handicap Match 9. James Murray 10. Leo Manville 11. Marshall Murray 12.-Paul Landrock <3> 13. J. W. Gillies (4) 14. Joseph Martin (5) FROM THE AMERICAN RIFLEMAN, APRIL 1, 1924. 0000-NLI-000017207 At 25 Yards At 100 Yards At 50 Yards Five "possibles" shot by W. W. Embley, - Trenton (N. J.) Rifle Clnb Two "possibles" shot by "Jimmy" Hilbom, Seneca- (N. Y.) Rifle Club Five "possibles" shot by J. W. Gillies (upper three), A. L. Smith (lower right), W. Knight (lower left) The All-Range .22 The idea prevailed at one time that a cartridge which did accurate work at long distances was not suitable for short-range shooting. The claim was made that a long-range cartridge did not stabilize itself or steady down until it had traveled beyond the usual short-range 'distances. With the advent of the US .22 N.R.A., this idea was completely exploded. Because of its extremely accurate performance at short-range, mid-range as well as long-range, the US .22 N.R.A. has come, to be known as the all-range .22. Look at the targets reproduced above. These were shot at the shorter distances. Not only is the US .22 N.R.A. an all-range small-bore cartridge, but it is an all-arms cartridge. It shoots with unfailing accuracy in rifle, pistol or revolver--"-indoors or outdoors. We have just issued a booklet, "The Answer is in the Bull's Eye", which con tains some illuminating information about small-bore shooting. Write for your copy. UNITED STATES CARTRIDGE COMPANY 111 Broadway New York, N. Y. 22 NR.A. Long Rifle Cartridges FROM THE AMERICAN RIFLEMAN, APRIL 15, 1924 OGOO-NLI-OOOOI7208 I } ! The Answer is in the Bull's-Eye Is the .22 N. R. A. a short-range and a mid-range cartridge as well as a long-range cartridge? How does it perform indoors and outdoors? Does it show up well in machine-rest tests? Is it accurate in pistol and revolver work? What are its ballistics? What records does it hold ? These and many other questions about the U. S. .22 N. R. A. are answered in an interesting booklet just off the -press. There is a copy for you. Just write for " The Answer is in the Bull's-Eye." UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. 'Long Rifle Cartridges American Rifleman May 1- 15, 1924 0000-NLI-000017209 Olympic Small-Bore Team To Shoot US .22 N. R. A. Its extreme accuracy and uniformity have gained for the US .22 N. R. A. another signal honor. This sure-shooting .22 is to be used by the rifle team that will represent the United States in the Olympic and International small-bore matches to be held in France. The honor of being chosen for the matches abroad was bestowed upon the US .22 N. R. A. because of its remarkable showing in the competitive tests conducted at the Springfield Arsenal. The US .22 N. R. A. excelled all makes in accuracy and uniformity. The range. was fifty meters and every shot fired with the US .22 N. R. A. hit within a one-inch circle. The US .22 N. R. A. welcomes competitive tests. Make such a test yourself. Prove to your oWn satis faction that the US .22 N. R. A. will improve your scores whether you shoot at fifty feet, two hundred, yards or any intermediate distance. I: UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. REPRINTED FROM THE AMERICAN RIFLEMAN. JUNE 1, 1924 0000-NLI-000017210 " -V ^ Twenty shots, off-hand, twenty-five yards. Shot with the US .22 N. RL A. hy Colonel C. E. Slodier, U. S. A., Director of Civilian Marksmanship and Captain of United. States Small-Bore Rifle Team Lengthening the Accuracy-Life of Your Rifle MANY a rifle is "shot out" in less than five thousand rounds because of barrel rust and consequent pitting induced by the corrosive priming of cartridges. Such a priming leaves a deposit on the bore of a rifle. This deposit readily absorbs moisture which with air, in contact with steel, causes rust. Pitting of the rifling then results and the accuracy of the atm is destroyed. All US Rim-Fire Cartridges, including .22 Shorts, .22 Longs and the . famous .22 N. R. A.'s, are primed with a special non-fouling, non-corrosive priming--a priming that with ordinary cate in cleaning makes rusting and pitting things- of the past. By shooting US Rim-Fires, you can maintain the accuracy-life pf your barrel indefinitely. We have in our possession a rifle through which a quarter million rounds have been fired, and the barrel is still smooth and accurate. The next time you buy rim-fire ammunition for rifle, revolver or pistol, try US Cartridges--the kind with the perfected priming. You will be pleased with their accuracy, uniformity and cleanliness. We have some very interesting exhibits showing the results of tests with our non-rusting, non-pitting priming. We shall be glad to send this information on request. Un it e d St a t e s Ca r t r id g e Co mp a n y 111 Broadway New York, N. Y. Ten shots, prone, at twenty-five yards. Also shot hy Colonel Stodter. Yon ean^aqueeze 'em in close" with the US .22 N. R. A. 'MSR1GM RIFISMAH, June 15, 1924 0000-NLI-0000172U Another Pair of World's Records During the recent championship matches of the.United States RevolverAssociation, Dr. L R. Calkins of the Springfield (Mass.) Revolver Club won the Class B Individual Championship by scoring 486x500. This score broke by three points the old indoor, individual record for fifty shots and established a new world's^ record. Another world's record was set during the same championship matches when C V. Bassett, a mem ber of the Springfield (Mass.) Police Department, won the Class G Novice Championship. Shooting in a championship match for the first time, Officer Bassett scored 244 x 250 which is within four points of the world's expert record for twenty-five shots. Both Dr. Calkins and Officer Bassett have been presented with world's record certificates signed by President Sayre of the United States Revolver Association. Both men shot the US -22 N. R. A. Un it e d St a t e s Ca r t r id g e Co . ' 111 Broadway New York, N. Y. Long Rifle Cartridges Reprinted from the July I issue of "The American Rifleman." i 0000-NLI-000017212 PISTOL MATCHES Not only did the US .22 N. R. A. make a clean sweep of the small-bore rifle matches but this super-accurate .22 was used by the winners of the first six places in the Olympic rapidfire pistol match. In addition, Signor Aranz of Argen tina, who used the US .22 N. R. A., was (he winner of the individual pistol cham pionship of the world with his score of 53.3, until it was reduced ten points on a claim that he had put one "bull" on the Swiss target. This changed the stand ing giving the US .22 N. R. A. second and third places. with scores of 52.7 by P. Van Asbrock of Belgium and M. Therman of Denmark, respectively. Twenty scores of 500 or over were made in the foregoing pistol match. Ten of these scores were shot with the US .22 N. R. A.--as many as were made by all other makes combined. The US .22 N. R. A. also scored heavily in the team pistol champion ship. Of the thirty-five pistol experts on the first seven five-mam teams, twenty-five used this famous .22 am munition exclusively. A genuine clean-up of the Olympic small-bore rifle matches, topped off with a splendid showing in the pistol matches, places the US .22 N. R. A. still further in the lead as the world's champion .22 long-rifle cartridge. Both here and abroad it is the outstanding favorite of expert riflemen and pistol-shots. The showing of the US .22 N. R. A. at the Olympics should help you 1 to decide what ammunition to use at the coming national matches. Be among the leaders at Camp Perry by shooting the US .22 N. R. A. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. IMI&UCAN RIFLEMAN, JULY IS, 1924 N 0000-NLI-000017213 US .22 N.R.A. Makes Clean Sweep -- . of .. Olympic Small-bore Rifle'Championships' O its already long list of important wins, the US 21 N.R.A. Thas added the Olympic miniature (.22 calibre) rifle cham pionships--the highest honors of the 1924 shooting season. Competing against the ammunition of the world, this famous American-made .22 swept the boards; winning all three world's championship events and establishing one world's mark which will stand for many a day. OLYMPIC SMALL-BORE CHAMPIONSHIP (.22 rifle--50 meters) In this match, there were seventy competitors representing nineteen na tions. It was won by Pierre Coquellin de Lisle of France, whose sensational score of 398x400 is a new world's record. Second place went to Private M. W. Dinwiddle, District of Columbia National Guard, with a score of 396 x400 which stood as a world's mark almost to the end of the match when M. de Lisle registered two perfect onehundreds'and two ninety-nines. . M. de Lisle, the new. world's cham pion, as well as Private Dinwiddie, shot the US .22 N.R.A. as did the next four men, giving the US .22 N.R.A. the first six places as follows: 4. Tseslof, Finland 5. j. Knutsson, Sweden 6. 16 Reich, Switzerland 393 392 WOMAN'S CHAMPIONSHIP OF WORLD (.22 rifle--50 meters) Mme. Catherneau of France is the new woman champion of the world. Shooting the US .22 N. R. A., she led all competitors by running up a score of 193 x 200. RE-ENTRY MATCHES (.22 rifle--50 meters) The first three places in these matches were won by shooters using the US .22 N. R. A. Scoring was on the basis of the greatest number of possibles of four shots each. The final ranking follows: 1. M. de Lisle, France 2. M. W. Dinwiddie, U. S. 3. Hartman, Switzerland - A. - 398 396 394 1. M.W. Dinwiddie, U.S. A. 87 possible# 2. J. B. Grier, U. S. A. 65 possibles 3. Mos Miard, France 50 possibles Not o make a < rifle mat .22 was first six j fire pistol In adc tina, who the winne pionship > 533, until a claim, t the Swiss ing givins A with a i still furth here and The to decide the leade ........................................................ ............ .............. j Ha-- REPRINTED FROM THE AMERICAN RIFLEMAN, 0000-NLI-00Q017214 12& Champion of the World When the foremost marksmen in all the world select the US .22 N.R.A. for the Olympic small-bore rifle and pistol matches and when not only the winners of these matches but each runner-up uses the US .22 N. R. A. as shown below . has not this sure-shooting .22 long rifle cartridge earned the tide "Champion of the World?" Olympic Small-Bore Championship Won by Pierre Coquelinde Lisle,France Second: M. W. Dinwiddle, U. S. A, Third: Hartmann, Switzerland 398x400 396x400 394x400 Fourth: Tseslof, Finland . Fifth: Knutsson, Sweden Sixth: Reich, Switzerland (Tied) 393x400 392x400 392x400 lady Championship de Tir Won by Mme. Cathemau, France -193x200 Second: Mme. Johnson, France 191x200 7Series lllimetes (Re-Entry) I -- ' [Fo o t ahola on each target] "Won by M. W. Dinwiddie, U. S. A. 87 possibles Second:^ J. B. Grier, U. S. A. 65 possibles Third: Mos Miard, France 50 possibles Won by Bailey, Second: Carlburg, Third: Hamlins,. Fourth: Amaya, Olympic (Rapid Fire) Pistol Match U. S. M. C. Sweden Finland Argentine Fifth: Sixth: (tied) Osinalde, Libern, Sarlin, Castlebajac, Argentine Norway Finland France .22 N.R.A. Long Rifle Cartridges AMERICAS RIFLEMAN August 1, 1924 0000-NLI-000017215 ,S ' ....r""':';; ' ''"" '''"'r''' - --'r-- --.....-7 -- 121 '! Two World's Records for IS .22 N.R.A. At Eastern Small-Bore Matches The cartridge which was used by the winners of all the Olympic SmallBore Championships has added two more world's records to its credit Both records were made during the Third Annual Eastern Small-Bore Champion ship Matches held recently at the Sea Girt (N. j.) Rifle Range. Mr. J. M. Hilbom, of the Roosevelt Rifle dub, New York, N. Y., estab lished one of the new marks during the Eastern Small-Bore Team Match when he scored 249 x 250 as follows: 50 yards 100 yards 200 yards 100-7V's 99-3V's 50-6V's The other world's record was shot by Capt G. L. Wotkyns, U. S. A., of the National Capitol Rifle Club, who made 35V's in shooting a perfect score of 225 x 225 during the Palma Small-Bore Team Match. Shooters using the US .22 N.R.A. also registered the following impressive ^ string of wins at the Eastern Small-Bore Matches: Small-Bore Spencer Match Won by J. M. Hilbom, Roosevelt Rifle Qub - 99 x 100. Eastern Small-Bore Team Match Won by National Capitol Rifle Club. Half of team used the US .22 N.R.A. Long-Range Individual Match Won by L. C. Roujon, Arlington (N. J.) Rifle Club - 99 x 100. 50-Yard Re-Entry Match Won by Capt H. H. Leizear, National Capitol Rifle club, 300x300 (23V's) 100-Yard Re-Entry Match Won by Capt H. H. Leizear, National Capitol Rifle Club, 300x300 (1 lV's) 200-Yard Re-Entry Match J. W. Gillies, Roosevelt Rifle Club tied first place. Won aggregate with best 10 targets. Long Rifle Cartridges REPRINTED FROM " THE AMERICAN RIFLEMAN " AUGUST 15, 1924 0000-JSTLI-0G0G17216 iplpplp^ 122 VtJ -i s i'1-- 1 ' 4*LV \ :.f. f \ A Record-Smasher at 17 A seventeen-year-old American boy-- none other than Private Marcus W. Dinwiddie of the; District of Columbia National Guard--was one of the outstanding stars of the 1924 Olympic and International Matches. Private Dinwiddie not only won the "Series Illimites" (unlimited re-entry) but finished second in the Olympic Small-Bore Championship. In the "Series fflimites," young Dinwiddie scored 619 I Os, 147 9 s, five 8's and one 7. He fired 772 shots (193 4-shot strings) making 87 possibles. Such a performance is nothing short of phenomenal when it is considered that the match was at 50 meters and on the international target with a two-inch 10-ring and with 7, 8, 9 and 10 in the black. In the Olympic Small-Bore Championship, Private Dinwiddie shattered the world's record by scoring 396x400 only to lose at the last moment*to M. Pierre Coquellin de Lisle of France, who scored 398x400. Like M. de Lisle and all other Olympic winners, Private Dinwiddie used the US .22 N. R. A. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. 22 NRA. Long Rifle Cartridges REPRINTED FROM THE AMERICAN RIFLEMAN, SEPTEMBER lr 1924 0000-NU-000017217 '123 " Demeter Got 'em. AB" In these words. some one at the Sea Girt Small-Bore Matches summed up the achievement ol George Demeter of the Yonkers (N. Y.) Rifle Club when he equalled a world's record by registering a perfect score- of 225 in the . , den Match. The expression became.the watch- , word of the Labor Day meeting. In admiration of his splendid shooting, Mr. Demeter was greeted all along the line with "Demeter Got 'em All!" The Dryden Match consists of three fifteenshot targets fired respectively at 150, 175 and 200 yards. Mr. Demeter used the US .22 N.R.A., demonstrating once again that this world-fomous long-rifle cartridge shoots with unerring accuracy at all small-bore distances. As further evidence of its sure-shooting qual ities, it might be added that no less than three of the six individual, squadded,. single-entry matches, at the ' Sea. Girt shoot were won by marksmen using the .22 N. R. A. "Demeter Got 'em All" in the Dryden Match, Walter Kelsey of the Roosevelt (N. Y.). Rifle Club won the Small-Bore Long-Range Match oftwenty shots at 200 yards with a score of 99 x 100, and Paul G. Peter of the Bear Rock Rifle Club, New Tripoli, Pa., led with 98 x 100 in the N. R. A. Small-Bore Match of ten shots at 100 yards.. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. i !, tf %1 GEORGE DEMETER I mssaaw simmm September 15, 1924 0000-NLI-000017218 Our Hats Are Off to Mr. McGarity eta World'a Record; Hits Ball's Eye. 120 Times CAMP PERRY, Ohio, Wednesday.---R.; H. McGarity. Washington, D. C., civil ian, .established a -now world's record late yesterday when be- ran up a string1 of 12.0 consecutive bull's eyes oh Hie 200-yard small-bore range With a .22calibre rifle at prone position in re-entry matchj Tile previous world's record la said to have been tblffcy-sig tSSfisecutlve bull's eyes. Remarkable Shooting! We pause in our series of great scores made with our own US .22 N. R. A. to pay tribute to Mr. McGanty and the Remington ammunition he used. UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. iflffiRIQAH EIHBifit Oeto'ber 1 s 1925 0000-NLI-000017219 t.fcfcM-JiJ- - -125 SMALL BORE WIMBLEDON MATCH Slow Filre. 20 shots at 200 yaeds. H. M. Van Sleen- took second place. 99 x 100 (14 Vs). Score : SHORT RANGE TEAM MATCH Teams of six men. 50, 100, 200 yards. 20 shots each range. Won by Illinois Civilian Team, four men shooting US .22 N.. R. A. Score: 2323. INTER-CLUB MID-RANGE MATCH Teams of fonr men. 20 shots at 150 yards. Won by National Capital Rifle Club, one man using US .22 N.R.A Score: 392. Second: Balboa Rifle Club. (All US .22 N. R. A.) Score : 389. TWO MAN TEAM MATCH Slow Fire. 100 and 200 yards. 20 shots each range. Won by C. H. Johnson and T. G. Lively. Score: 582 U. S. TROPHY Won by Gy. Sgt. O. M; Shriver, U. S M. C,, whose score of 396 in U. S. Trophy Match broke record. SMALL BORE GRAND AGGREGATE Total of scores in- Wimbledon, Individual Short; Range and N. R. A. National Individual Matches. Three out of top four places as follows: 2nd 3rd 4th H. M. Van Sleen 733 Gy. Sgt. O. M. Shriver 733 L. M. Felt 731 EAST AND WEST MATCH Teams of eight men. 150, 175, 200 yards. 15 Shots Each Range Won by West team. Of the four men who shot US .22 N. R. A., three used new Springfield .22 rifle. Lt. G. W. Trichell and L. A. White were high men with score of 222. Both used US .22 N. R. A. This impressive list of wins and high scores at Camp Perry is an eloquent testimonial to the accuracy and uniformity of the US .22 N. R. A., but the .record would be ` incomplete without a reference to the showing made in the pistol and revolver matches. In these matches, shooters using US ammunition won first place in nearly every case where other than the Government make was allowed. UNITED STATES CARTRIDGE CO. Ill Bcpadway A.> New York,*N. Y. Long Rifle Cartridges 0000-NLI-000017220 Dewar Course Record Broken Twice at ^Perry t > jWICE within a week during the 1924 National Matches at * Camp Perry, Gy. Sgt. O. M. Shriver, U. S. M. C., broke ----I the world's record for the Dewar course (20 shots at 50 yards and 20 shots at 100 yards). He shot 396 x 400 in the U. S. Trophy Match bettering the old mark by one point. Then he added another point to the record by scoring 397 x 400 in the International Small Bore Team Match, in which he was high man. As a result of Sgt. Shriver s record-breaking performance, the US.22 N.R.A. is credited with still another world's mark, for Shriver used this sure-shooting ammunition in both matches. In practically all of the national small-bore matches, shooters using the US .22 N. ft. A. finished well up to the fore. The complete list of wins and high scores with the US .22 N. R. A follows: US TROPHY MATCH Dewar Coarse--20 shots, 50 yards; 20 shots, 100 yards Won by Gy. Sgt. O. M. Shriver, U. S. M. C., who broke world's record. Score: 396. INTERNATIONAL SMALL BORE TE'Aiil MATCH Dewar Coarse : Teams, 20 men; 20 shots per man each range. Won by United States team, eight men shooting US .22 N. ft. A. Gy. Sgt O. M. Shriver was high man, scoring 397 x 400 and again breaking world's record. 50 YARD ANY SIGHT MATCH Limited Re-entry. 10 shots at 50 yards. L. M. Felt, Chicago civilian, tied for first place with perfect score of 300 (aggregate best three targets). 100 YARD ANY SIGHT MATCH Limited Re-entry. 10 Shota at 100 yards. Aggregate Best Three Targets Won by H. M. Van Sleen, North Carolina Civilian Team. Score: 299. Aggregate Best Ten Targets Four out of top five positions as follows: 2nd H. M. Van Sleen 3rd Capt. H. H. Leizear 4th C. H. Johnson 5th C. E. Nordhus 976 974 973 973 SMALL BORE SWISS MATCH Unlimited Re-entry. Miss and out at 200 yards. F. C. Kimmel took second place. 35 straight bull's-eyes. American Kiflemara Ootolaer 15, 1924 fiOQQ-NXI-00001722] b .4-. t _ 12B Another Big List of Wins for US A'mm-Unition ; Shooters using US .22 N.R.A. long rifle cartridges not only won a large share of the prizes in the small bore rifle matches at Camp Perry, but in the pistol and revolver competitions US ammunition practically swept the boards. In nearly every pistol and revolver match where other than Government ammunition was used, first place as well as a majority of the other prize positions, as shown below, went to marksmen who shot either US .22 N. R. A.'s. or US cartridges of larger caliber. .22 Caliber Slow. Fire Ke-entry Match six. OF FIRST SEVEN PEACES 1st Lieut W, J. Whaling, U. S. M. C. 2nd Gy. Sgt. J. M. Thomas, U. S. M. C. 4th Gy. Sgt. H. M. Bailey, U. S. M. C. 5th Sgt. E. X Neitke, U. S. M. C. '6th . Corp. Warner Brown, - u. s. t . ;c. 7th M. A. Zovadsky free Pistol Match , (Any Ammunition) 1st . Lieut. S. R. Hinds, 2nd Lieut W. X Whaling, 3rd Sgt. Nolan Tillman, U. S. Inf. u, s. m. c. U. S. M. C. 472 470 464 463 457 445 98 95 94 .38 or Larger Caliber Slow Fire Match FIRST PLACE "Wo e by Lieut. S. R. Hinds, U. S. Inf. 176 .22 Caliber Slow Fire Match 1st Dr. J. L. Basty, Boston 2nd Lieut. S. R. Hinds, jU. S. Inf. 3rd Lieut W. J. Whaling, U S, M. C. 187 186 182 .38 or Larger Caliber Slow Fire Re-entry. Match FIRST THREE PLACES 1st Gy. Sgt X M. Thomas, U. S, M. C. 2nd Capt. Herman Thomas, U. S. R. C. 3rd Sgt Bernard Betke, U. S. M, C. 455 454 452 .22 Caliber Team Match Won hy U. S. Marine Corp. 881 The U. S, Infantry-Team, which won third place in this-match, also used US .22 N. R. A.'s. The national matches at Gamp Perry formed one of the two major shooting events of the year, wie other big event was the international and Olympic matches in France. In both cases, shooters using US ammunition won many of the honors. Could anyone ask for a more convincing demonstration of the accuracy and uniformity of cartridges bearing the US trademark? UNITED STATES CARTRIDGE CO. Ill Broadway New York, N. Y. dmerican -Rifleman November 1, 1924 0000-NLI-000017222 Shooters using US .22 N.R.A. iong rifle cartridges not only won a large share of the prizes in the small bore rifle matches at Camp . Perry, but in the pistol and revolver competitions US ammunition practically swept the boards. In nearly every pistol and revolver match where other than Government ammunition was used, first place as well as a majority of the other prize positions, as shown below, went to marksmen who shot either US .22 N. R. A.'s or US cartridges of larger caliber. Six of First Seven Places .22 CALIBER SLOW FIRE RE-ENTRY MATCH 1st Lieut W. X Whaling, U. S. M. C. 472 2nd Gy. Sgt. I. M. Thomas, U. S. M. C. 470 4th Gy. Sgt. H. M. Bailey, U. S. M. C. 464 5th Sgt E. X Neitke, U. S. M. C. 463 6th Corp. Warner Brown, U. S. T. C. 457 7th M. A. Zovadsky 445 First Place .38 OR LARGER CALIBER SLOW FIRE MATCH Won by Lieut. S. R. Hinte, U. S. Inf. 176 .22 CALIBBEERE OTAM MATCH Won by U. S. Marine Corps 881 The U. S. Infantry Team, which won third place in this match, also used US .22 N. R. A.'s. First Three Places .38 OR LARGER CALIBER SLOW FIRE RE-ENTRY MATCH A. 1st Gy. Sgt X M. Thomas, U. S. M. C. 455 2nd. Capt. Herman Thomas, U. S. R. C. 3rd Sgt. Bernard Betke, U. S. M. C. 454 452 .22 CALIBER SLOW FIRE MATCH 1st Dr. L L. Basty, Boston 2nd Lieut. S. R. Hinds, U. S. Inf. 187 186 3rd Lieut W, J. Whaling, U. S. M. C. 182 FREE PISTOL MATCH . 1st Lieut S. R. Hinds, U. S. Inf. 2nd Lieut W. J. Whaling, 3rd Sgt. Nolan Tillman, U. S. M. C. U. S. M. C. 98 95 94 The national matches at Camp Perry were one of the two major shooting events of the year. The other big event was the international and Olympic matches in France. In both cases, shooters using US ammunition won many of the honors. Could anyone ask for a more convincing demonstration of the accuracy and uniformity of cartridges bearing the US trademark? UNITED STATES CARTRIDGE CO. Ill Broadway New York,. N. Y. REPRINTED FROM THE AMERICAN RIFLEMAN, NOVEMBER IS, 1924 0000-NLI-000017223 M. Pierre Coqudlin de lisle, of France, Is the proud possessor of the coveted title, "Olympic Small-Bore Champion." He earned this distinction at the 1924 Olympic matches by outshooting the leading marksmen of nineteen nations. In winning the Olympic Small-Bore Championship, M. de lisle established a new world's mark of 39ffx400. His first two targets were perfect 100's. Then he fol lowed with two 99's. To drop but two points in forty shots at fifty meters offhand is remarkable shooting. It is a fine testimonial to M. d^Lisle's skill as a marksman and also to the extreme ac curacy and uniformity of the ammunition used--;US .22 N. R. A. long-rifle cartridges. UNITED STATES CA1T1IDGE CO, 111 Broadway New York, Ni Y. US .22 N. R. A. long'`rifle cartridges are loaded with Lesmok powder and can be had with either solid bullet for. range use or hollow*point bullet lor Held use. The hollow* point style is unusually effective ior all small game up to and including woodchucks. I*: y ' "* S- 22 NR.A. Long Rifle Cartridges ,Reprinted from Th e Ame r ic a n Rif l e man , December 1 1924 OO0O-NLI-Q0OOI7224 And more than hall were V's o His rifle cracked thirty times--ten at 50 yards, ten at 100 yards, ten at 200 yards. When scores were announced, Mr. Jerry M. Hilborn of the Roosevelt Club of New York found himself possessed of a world's record. At 50 yards, ten shots had pierced the ten ring, at 100 yards nine had done the same and the 200 yard target regis tered ten all in. His score was 249. All he could have made was 250. And more than half his shots dug into the V ring -- that charmed circle not every bullet enters. This jne shooting occurred at the re cent Sea ant matches during the Eastern Small Bore Team match. And the car tridge used was the US .22 N. R. A. The record of the US .22 N. R. A. shows that about the only place it feels at home is in the .bull's-eye. Of un failing uniformity, constant accuracy and as dependable at 50 feet as at 200 yards, the performance of this wonder cartridge has made it world-famous. Specify US .22 N. R. A.'s If you will specify US .22 N. R. A. when drawing .22 calibre ammunition from the N. R. A., you will get it. Thousands of dealers sell it. If yours doesn t, write us. UNITED STATES CARTRIDGE COMPANY 111 Broadway New York, N. Y. REPRINTED FROM "THE AMERICAN RimEMAN" DECEMBER IS, 1924 0000-NLI-000017225 HfWm Ow n e d a n d Pu b l is h e d b y Th e Iz a a k Wa l t o n Le a g u e o f Ame r ic a Win a fine'shotgun or a case of Climax shells Shooters Prefer These Climax Loads Powder Shot Dr. Gr. (Otmcee) Shot Sizes IS Gauge Z%" Shell sX 3 3 3 zX 22 24 24 24 26 Drop: 6,8,10 I Drop: 4, 5,6, 7,8, zo f Drop: 4.6,7.734,8,9 *% 1 Chilled: 6, 7X* 8,9 iX Chilled: 7# /Drop: 4, 5,6 1% t Chilled: 4,5,6, 7X 3* 28 IX Chilled; 2,4, 5,6 16 Gauge dpi 20 2%"Shell Xf Drop: 6, 7, B, 9,10 Chilled: 6, 7X, 8,9 24 Chilled: 4,5, *X 18 % , mtX 20 Furnished only In zX" shell. f Drop: 6,7,8,9, ro l Chilled: 6, 7X, 8, 9 Chilled: 2, 4. t. 6, 7X Shooter has choice of powders as follows: Bulk powders Goaded in grants): Du Pont, Dead Shoe, Hercules E. C., Schulze; Dense powders ; loaded in grams) Ballisrite, Infallible. How these Preferred Climax Loads Meet Ml Shooting Needs Turkey, Geese, Large Ducks Other Ducks, Grouse, Hawks and Crows sX dr. C20 gr.) i os. Rabbits, Squirrels, Doves ___ 8 Drop* .-4 gr.) d 6 Chilled Nos.4i 6,1 and 8y [6 Gauge, tX dr. (so gr.j i o Nos. 6, 7 and| 8 Drop :6 Gauge, z}4 dr. '{so er.) i o Nos. 6 and 8 Chilled ' :o Gauge, dr. (i8 gr.) % o Nos. 6, 7 and 8 Drop o Gauge, 2j< dr. (i8 gr.) % <x .Nos.-6 and 8 Chilled .Rand__Rallj Gauge, 2 K dr. <l8gr.) %o: No. 6 Dr - Quail, Snipe, Woodcock It Gauge, 3 dr. (24 fir.) Nos. 8 and 9 Drop 14 Gauge, 3 dr. {24 gr.) i% a Nos. 7X1 8 and 9 Chilled 12 Gauge, 3 dr. {24 gr.) 1 o; Nos. 8 and 10 Drop 16 Gauge, sX dr. <20 gr.) I o: Nos. 8, 9 and 10 Drop 16 Gauge, tX dr. (so gr.) 1 o: , ...Nos_vi4_S^r.An.rtu-iu^. Many times we have been asked by shooters to pick a list of loads which would meet best all shooting requirements. We find that shooters have al ready selected such a list them selves, for a particular number of our Climax loads are by far the most popular in point of sales. This preferred group of US Climax loads is listed at the left, together with a table showing how the group covers all shooting needs from big birds to the traps. Having been chosen by shooters generally, these par ticular Climax loads are worthy of a name which makes them stand out as a selected, all-star, blue-ribbon group; We are seeking such a name, and are asking you, who helped to pick this group of Climax loads as leaders, to help us pick the name. Moreover, We are mak ing it worth your while. For the thirty-five most ap propriate names submitted we shall award the prizes of shot guns and cases of shot-shells listed below. The names you suggest should express that this is a group or family of shells, that these shells have merit, and .that they have been selected by shooters themselves as the bestloads for all shootingneeds. And here are .some other pointers that may be helpful. Climaxshdt-shellschamber and eject easily. They are water proof. They possess power in abundance. They pattern uni formly and give good penetra tion; They are wadded with Cork-Tex, insuring a smooth, soft load. Go over the list of loads and the table carefully. V&d th$ rules ofthe contest, ^bn put down every good name that:. you think ofand send it in to us.- Rules.of Contest in Detail 1. Nunc should express: (1) that this is a group or family of shells; (2} that this group or family has merit; (3) thatthis group or family is a preferred list, se lected by 'shooters themselves. 2. .Contest is open to all except employees of United States Cartridge Company. 3. Caotestants may submit any number of 4. Each name must be an a seoarate sheet' T&S.S 6. Prizes will be awarded for the thirtyfive (35) best names in order of merit. I^ot morethan One prize will be awarded to anyone contestant. If two or more contestants submit same prize-winning name, each will receive full prize award. 7. Winners will be announced is Oc tober issues of sporting magazines thereafter as possible. Priz.es; Shotguns and Shells Here is the list of prizes. The name you submit may win the shotgun of your dreams 0 of the shot-shells you prefer. lit Prize: Parker Gun in shooting________1plete with all accessories; Winner has choice of double-barrel Model BHE or single-barrel Model SB with straight, half, or pistol grip or Monte Carlo stock. end Prize: Fox Gun--straight, half, or full pis tol grip. Winner has choice of double-barrel Model XE or singlebarrel Model K. 3rd Prize: L. C. Smith Gun--straight, half, or full pistol grip. Winner has choice of double-barrel EAGLE Model or single-barrel SPECIALTY Model. \k Prize: Ithaca Gun--Winner has choice of 12thto jjtlt Prizes: Lefcver Nitro Special Shoe* l6lh to 35th Prizes: Case of 500 Climax shotshelk of gauge and load to be selected by winners from list of preferred Climax Notei All guns are specially made. Both single and double-barrel types are equipped with automatic ejectors and rubber recoil pads. Double-barrel guns come in X2,16 or so gauge . with length of barrel optional according to manufacturers' specifications. Single-barrel 0000-NLI-000017226 r u$ im r. ; CL. . . Proof from Outdoor tile OUTDOOR LIFE PUBLISHING CO. XS24 Curtis St., DENVER, GOLO. If C&anes or Gocceetioosoie Desired Proof Mas! Be Ro. Proofs not returned witb O.K. or earreotions; insertions will be made as per order. You picked these shells --flow help us name them! An analysis of our records discloses that certain loads of our-Climax grade far outstrip in sales any shells we sell. It appears that shooters, without any urg ing on our part, have singled out a par ticular list of loads as meeting best all shooting requirements. These loads therefore constitute a sort of all-star, blue-ribbon group--the popular, choice of shooters everywhere--and it is only fitting that these favorites receive a name which makes them stand out from their fellows. You, along with thousands of other shooters, have picked this group of Climax loads as leaders. You are now asked to help us name this group of shells and we are making it worth your while. For the thirty-five most appropriate names submitted, we will award the prizes of shotguns and shells listed below. The names you suggest should express that this is a group or family of shells. The names should also' convey the thought that these shells have merit and have been selected by shooters them selves as the best loads for all shooting needs. The Climax "preferred loads" for which a suitable name is desired are given below, together with affible show ing how this group of most pgjPular loads covers all heeds. Go over the list of loads and the table carefully. You may get from them an idea for a prize-winning name. And here are some other pointers that may be helpful: Climax shot-shells chamber and eject easily. They are waterproof. They possess power in abundance. They pattern uniformly. They give good penetration. They are wadded with Cork-Tex, insuring a smooth, soft load. Here is the list of prizes. The name you submit may win the shotgun of your dreams or a case of Ac shot-shells you prefer. Shotguns and Shells are the Prizes 1st Prize: Parker Gun in shooting case complete with all . accessories. Winner has choice of double-ban-el Model BHE or single-barrel Model SB with straight, half, or pistol grip or Monte Carlo stock. and Prize: Fox Gun--straight, half, or full pistol grip. Winner has choice of double-barrel Model XE or single-barrel Model K. 3rd Prize: L. C. Smtl/i Gun--straight, half, or full pistol eric.Winner haschoice ofdouble-barrelEAGLE Model or single-barrel SPECIALTY Model. 4th Prizes,JlkacaGtin--W.,,..________________ . ----Model No. 4 with full pistol grip, or single, barrel Model No. 4 with straight orfull pistol straight, half, or full pistol grip. 6th and 7th Prizes: Savage Repeating Shotgun, Model 1921 D, 8th to 1ilk Prizes: Stevens Model 510 Repeating Shot gun. istk to 15th Prizes: Lefever Nitre Special Shotgun. 16th to 35th Prizes: Case of 500 Climax shot-shells of gauge and load to be selected by winners from ClimaxGame LoadList. NOTE: All guns are specially made. Both single and double-barrel types arc equipped with automatic ejectors and rubber recoil pads. Double-barrel guns come in 12, r6or 10 gauge with length of barrel optional according to manufacturers' specifications. Single-barrel guns come in 12-gauge only, but with choice of barrel length according to manufacturers' specifications. The Climax Loads Which Shooters Prefer Powder Dr. Gr. {Ounces) Shot Sizes l%"Sb% iX 3 3 '3 iX *3# 24 24 24 26 25 Drop: 6, 6, 10 Drop: 4, 5,6,7. 8, 10 / Drop: 4.6, 7, 7/4, 8,9 1 Chilled: 6, 7X, 8,9 *X Chilled: 7X \k fDrop: 4, S. 6 \ Chilled; 4, 5,6, 7X %X Chilled: 2,4, 3,6 16 Gauge zX ZO 2')ia"Shell f Drop: 6, 7, 8,9,10 l Chilled: 6, 734,8,9 24 Chilled: 4, 5,6, 7X iX IS a3$T"SheH ! Drop: 6,7,8,9,10 t Chilled: 6,7X, 8,9 XX Chilled: 2,4, S, 6, iX Furnished only in i-X" shell. Shooterhas choice of powders as follows: Bulk powders {loaded in drains); Du Pont, Dead Shot, Hercules E. C., Schulze; Dense powders (loaded in grains) Ballistite, Infallible. Contest closes August 1st. But don't wait until the last minute to send in your sug gestions. As soon as you think of a good name, put it down and mail it to United States Cartridge Co. Contest Department B 111 Broadway New York, N. Y. You may submit as many names as you like. Put on your thinking cap and let us have them. Your chances are as good as the next fellow's. Rules of Contest in Detail 1. Name should express: (1) that this is a group or family ofshells; (2) that this group or family has merit; (3) that this group or family is a preferred list, selected by shoot ers themselves. 2. Contest is open to all except employees of United States Cartridge Company. . 3. Contestants may submit any number of 4. Each name must be on a separate sheet with your name and address below. Typewrite or print to insure legibility. 5. All names must be mailed before midnight of Friday, August 1, 1924. 6. Prizes will be awarded for the thirty-five (35) bestnainesin orderofmerit. Notmore than one prize will be awarded to any one contestant. If two or more contestants sub mit same prize-winning name, each will receive full prize award. 7. Winners will be announced in October issue of this magazine or as soon thereafter as possible. How the Preferred Climax Loads Meet All Shooting Needs Turkey, Geese, Large Ducks 12 Gauge, 3 X dr. (28 gr.) 1X os. Nos. 2,4, 5 and 6 Chilled 16 Gauge, 24 gr., 1 02. Nos. 4, 5, 6 and 7X Chilled zo Gauge, zX dr. (zo gr.) 1 02. Nos. 2,4,5,6 and 7X Chilled Other Ducks, Grouse, Hawks and Crows Rabbits, Squirrels, Doves Quail, Snipe Woodcock 12 Gauge, 3 dr- {24 gr.) 1% oz. 12 Gauge, 3 *. <24 gr.) 1% oz. Nos. 4,6, 7, 7X and 8 Drop Nos. 8 and 9 Drop 12 Gauge, 3X dr. {26 gr.) oz. 12Gauge,3 dr. (24gr.) l%oz. 12 Gauge, 3 dr. {24 St.) tVa oz- Nos. 4, 5 and 7X Cniiled Nos. 6, 7X and 8 Chilled Nos. 7X7 8 and 9 ChiUed j 6 Gauge, 2>{ dr. (20 gr.) 1 oz. 12 Gauge, 3 dr. (24 gf.) I oz. 12 Gauge, 3 dr. (24 gr.) 1 oz. No. 6 Drop Nos. 4,0, 7 and 8 Drop Nos. 8 and IO Drop 16 Gauge, zX dr. {20 gr.) 1 oz. iSGauge,aKdt. (zogr.) 1 oz. 16 Gauge, sXdr. (20 gr.) I- oz. Nos. 6 and 7X Chilled Nos. 6,7 and 8 Drop Nos. 8, 9 and 10 Drop 20 Gauge, 2X dr. (18 gr.) % oz. 16 Gauge, 2X dr. {20 gr.) i oz. 16 Gauge, i% dr. (aogr.) 1 oz. No. 6 Drop Nos. 6 and 8 Chilled Nos. 7X1 8 and 9 Chilled 2oGailge, 2X dr. (18 gr.) % oz. 20 Gauge, dX dr. {18 gr.) % os. 20 Gauge, zX dr. (18 gr.) % oz. Nos. 6 and 7X philled Nos. 6, 7 and 8 Drop Nos. 8,9 and ro Drop 20 Gauge, sX dr. fzS gr.) 20 Gauge, iX dr. (18 gr.) %oz- Nos. and 8 Chilled Nos. 7X7 8 and 9 Chilled Reed, Rail and Shore Birds is Gauge, sX dr. (22 gr.) 1 oz. Nos. 6, 8 and 10 Drop t6 Gauge, sX dr. (20 gr.) 1 or. Nos. 6, 9 and 10 Drop 20 Gauge, iX dr. (18 gr.) % oz. Nos. 8,9 and ro Drop Trap Loads 12 Gauge, 3 dr. (24 gr.) lX oz. No. 7X Chilled . 0000-NLI-000017227 GEORGE BATTEN COMPANY, in c ., ADVERTISING 383 MADISON AVENUE ^ NEW YORK Yowr last chance to win! F'RE. ITS Prize Name Contest closes at These Climax loads, according to our midnight of August !. You have still sales records, have long been the popular a good chance to get in this contest to winchoice of shooters. Shooters have picked the complete shooting kit, one of the them because they meet best; all shooting handsome shotguns, of one of the ckses needs. Now we want a nanie that will of Climax. Shells. make these loads stand out prominently All you have to do to enter the contest as the group of popular loads that cover is to submit a name for the list of fJS all shooting requirements. Qimax loads which are preferred by Read the rules of the contest carefully. hunters everywhere. Then look over the list of the popular Climax loads, which is given below. Examine theshells themselves if you wish --any sporting goods dealer will show them to you. Start thinking about a name right away. As; soon as yon get a good one, send it in. It may win the shotgun of your dreams. Prizes: Shotguns and Shells Here is the list of prizes. The name you submit may win the shotgun of your dreams or a case of the shot-shells you prefer. 1st prize: Parker Gun in shooting case complete with all acces sories. Winner has choice of double-barrel Model BHE or . single-barrel Model SB with straight, half, or pistol grip or Monte Carlo stock. 2ndPrize: Fox Gun--straight, half, ' or full pistol grip. Winner has choice of double-barrel Model XE or single-barrel Model K. 3rd Prize: L. C. Smith Gun -- straight, half, or full pistol grip. Winner has choice of doublebarrel EAGLE Model or singlebarrel SPECIALTY Model 4th Prize: Ithaca Gun -- Winner has choice of double-barrel Model No- 4 with full pistol grip,orsingle-barrel Model No. 4 with straight or full pistol grip.- Jth Prize: BakerGun--Winnerhas choice of double-barrel or single-barrel PARAGON Model with half, straight, or full pistol grip. 6th and gth Prizes: Savage Repeat ing Shotgun, Model 1921 D. 8th to nth Prizes: Stevens Model 520 Repeating Shotgun. 12th to 15th Prizes: Lefever Nitro Special Shotgun. l6tk to33th Prizes: Case of 500 Qimax shot-shells ofgauge and load to be selected by winners from Qimax Game Load List. JfotK All guns are specially made. Both angle and double-barret types are equipped with automatic ejectors and rubber recoil pads. Double-barrel guns come in 12, ,16 or 20 gauge with length of barrel optional according to manufacturers' specifications. Snigle-barrel guns come in K2-gauge only, but with choice of barrel length according to manufacturers' specifications. , Rules of Contest in Detail 1. Name should express: (r) that this is a group or family of shells; (2) that this group or family has merit; (3) that this group or family is a preferred list, selected by shooters them selves. 2. Contest is open to all except employees ofUnited States Car tridge Company. 3. Contestants may.submit any number of names. 4. Each name must be on a sepa rate sheet with your name and address below. Typewrite or print to insure legibility. 5; AH names must be mailed be fore midnight ofFriday, August I, 1924. 6. Prizes will be awarded for the thirty-five (35O best names in order of merit. Not more than one prize will be awarded to any one contestant. If two or more contestants submit same prize-winning name, each will receive full prize award. 7. Winners will be announced in October issue of this magazine or as soon thereafter as possible. Your chances to win are as good as the next fellow's. But you must get all names in before August 1. Put o your thinking-cap and get in this contest now. Send all names to United States Cartridge Co., Contest Dept. A 111 Broadway, New York, N. Y. Shooters Prefer These Climax Loads Powder Dr. Gr. (Ounces) Shot Sizes iz Gauge z%" Shell 3 24 Drop: fi, 8, 10 Drop: 4, 5, 6, 7, 8,10 3 S4 *3 4+ K 3 2fi 1% Chilled: 2,4,5, fi ifi Gauge ' zyi *9i"hdl / Drop: 6, 7, 8,0,10 (Chilled: 6,7^, 8,9 * 24 Chilled: 4, 5, 4 7J? 20 Gauge 2X" Shell 2% 18 % {SS&I 2# Chilled: 2,4. t. 6. vM Furnished only n zyi" shell. <Shoocer has choice of powders as follows: Bulk powders (loaded in drams); Du Pont, Dead Shot, Hercules E. C., Schulze; Dense powders (loaded in grains) Ballistite, Infallible. How these Preferred Climax Loads Meet Ml Shooting Needs Turkey, Geese, Large Ducks Other Ducks, Grouse, Hawks and Grows 12 Gauge, 3K dr. (28 er.) 1 z. Nos. 2,4, s and 6 Chilled 16 Gauge, 24 gr.( 1 oz. Nos. 4, 5,6 and 7Si Chilled 20 Gauge, 2>4 dr. (20 gr.) 1 oz. Nos. 2,4, Sifiand 7Jf Chilled Rabbits; Squirrels, Doves 12 Gauge, 3 dr. (24 gr.) 1% oz. Nos. 4, 0. 7,7$4 and 8 Drop 12 Gauge, 3 dr. (24 gr.) 1% oz. Nos. 6, 7% and 8 Chilled 12 Gauge, 3-dr. (24 gr.) 1 oz. Nos. 4, 6, 7 and 8 Drop 16 Gauge, 2J5 dr- {20 gr.) 1 oz. Nos. 6, 7 2nd 8 Drop |6 Gauge, 2 dr. (20 gr.) 1 ox. Nos. 6 and 8 Chilled 20 Gauge, 2X dr. (18 gr.) % oz. Nos. 6, 7 and 8 Drop 20 Gauge, 2# dr. (18 gr.) % oz. Nos.fi and 8 Chilled Reed, Rail and Shore Birds 12 Gauge, zyl dr. (22 gr.) 1 oz. ifi Gauge, 2j& dr. (20 gr.) 1 oz. 20 Gauge, 2yi dr. (18 gr.) % oz. Nos: 8,9 and 10 Drop 12 Gauge, 3X dr. (26 gr.) 1)6 oz. Nos. 4' and fi Drop is Gauge, sfi dr. (26 gr.) 1^4 02. Nos. 4, 6 and 7}4 Chilled 16 Gauge-z> dr. {20 gr.) r oz. No; 6 Drop' ifi Gauge, 2)4 dr. (20 gr.) I oz. Nos. fi and 7 Chilled zo Gauge, 2K dr. (18 gr.) % oz, No. 0 Drop 20 Gauge, 2J4 dr. (18 gr.) % oz. Nos. fi and 7# Chilled Quail, Snipe, Woodcock la Gauge, 3 dr. (24 gr.) iH'oz. Nos. 8 and 9 Drop 12 Gauge, 3 dr. (24 gr.) txA *. Nos. 7#, 8 and 9 Chilled 12 Gauge, 3 dr. (24 gr.) I oz. Nos. 8 and 10 Drop ifi Gauge, 2# dr. (20 gr.} I oz. Nos. 8, 9 and 10 Drop ifi Gauge, z)4 dr. (20 gr.) 1 oz. Nos. 7fi, 8 and 9 Chilled 20 Gauge, 2j( dr. <18 gr.) % oz. Nos. 8,9 and 10 Drop 20 Gauge, zX dr. (18 gr.) % oz. Nos. 7)4, 8 and 9 Chilled Trap Loads 12 Gauge, 3 dr. (24 gr.) r*4 oz. No. 7js Chilled 2404 2nd Cover Outdoor Life--July 3rd Cover Outer's Recreation--July 3rd Cover Forest -and Stream--July 0000-NLI-000017228 "Climax Selexset Loads" wins US Prize-Name Contest 50,000 names submitted for selected group of shot-shells that meet all shooting needs THE first prize in the US Prize-Name Contest goes to Mr. Joe H. Boothe, General Agent, Southwestern Life Insurance Co., Sweetwater, Texas.' The name submitted byMr, Boothe -- Climax Selexset Loads -- was chosen as best expressing (1) that this is a group or family of shells, (2) that this group or family has merit, (3) that this group or family is a preferred list, selected by shooters themselves. More than fifty thousand names were entered in the con test -- an indication not only of the popularity of the con test but of the popularity of the Climax Selexset Loads. Shooters everywhere seem to agree that these loads are worthy of a special designation -- a name that makes them stand out as a specially selected group. The complete list of prize-winners is given below. To the winners, in true good sportsmanship, we extend our con gratulations, and to all other contestants our sincere thanks for their interest in helping us pick a name for the group of Climax loads that are preferred by shooters generally. 1st Prize: Parker Gun in Shooting Case Joe H. Boothe, General Agent, Southwestern Life Insurance Co., Sweetwater, Texas. 2nd Prize: Fox Gun E. C. Bacon, SOSfi Main St., Medina, N. Y. jrd Prize: L. C. Smith Gun P. J. Anthony, 2800 San Pedro St., Austin, Texas, 4tk Prize: Ithaca Gun R. F. Parkinson, 306 South Beveridge St-, Carbondale, 111. th Prize: Baker Gun Frank L. Baiiey, 17 Court St., Plymouth, Mass. 6th and 7th Prizes: Savage Repeating Skotgun . F. A. Hosie, Byron, Calif. J. R. Montgomery, Baltusrol Way, Short Hills, N. J. Sth to mh Prises: Stevens Repeating Shotgun A. M. Schnetzler, 3006 Daisy Ave., Cleveland, Ohio. H. K. Lindsay, Late View, Iowa. Elmer K. McConnell, R. F. D. No. a, Delhi, Ontario, Canada. Martin Sipe, 63 s Ridge Ave., York, Pa. 12th to ijth Prizes: Lefever Skotgun Ds. J: L.'Corheet, Farmers National Bank Bldg., Peidn, 111. H. B. Webster, 323 North Tioga Sc, Ithaca, N. Y. Frank Kacheibofier, Ackley, la. Karl Braasch, 1316N0.7thSt.,Sheboygan, Wis. x6th to 35th Prizes: Case of500 Climax Shells i. F. Giddens, Morehead City, N. C. G F. Newpber, 3220 Warrington St., Cleveland, Ohio. Pat Pugh, 200 No. Maple St., Albuquerque, N. M. A. L. Culpeper, Carlsbad, N. M. Win. N. Gridley, Candor, N. Y. C. J. Walsh, Box 463, Conneaut, Ohio. C. T. Simousek, 5400 So. Hermitage Ave., Chicago, 111. I. G. Jackson, Danville, Ky. Dr. M. E. Triplett, 407 Moyle Bldg.i Augusta, Kans. Clyde M. Bennett, 122 Gross Court, Lansing, Mich. M. E. Avant, Tennessee Colony, Tex. Robert J- Crane, 70 Saratoga Ave.,`Yonkers, N. Y. W. K. Pike, Blanton, Fla. B. MacDonald, I817 E. 3rd St., Duluth, Minn. Frederick Perrin, Waverly, Nova Scotia, Canada. Joseph Wright, ` 2108 Church St., Greenville, Texas. G. W. Fuller, Albany, Oregon. W. O. Kiser, Lexington, Ky. W. L. Burapas, Duncan, Qkla. "Palmer Ice, Fsirmouat, lad. Whether or not you won a prize in the contest, you can still win plenty of trophies both in the field and at the traps with the Climax Selexset Loads. The popular choice of shooters, these select loads chamber and eject easily; they are water proof; they possess power in abundance; they pattern uni formly; and they give good penetration. Furthermore, they are wadded with Cork-Tex, insuring a smooth load. Try backing your skillwith the Climax SelexsetLoads. You will find the right load for bird or trap in the table opposite. UNITED STATES CARTRIDGE CO. Ill Broadway, New York, N. ,Y. 2406 3rd Cover Outdoor Recreation--Oct. Page Outdoor Life--Oct. Page Forest & Stream--Oct. OO0O-NLX-OOOOI7229 $2000 worth of prizes! Win a fine shotgun or a case of Climax shells Shooters Prefer These Climax Loads Dr. Gr. (Ounces) s4"SheR 2)4 22 3 24 1 3 24 *3 3X 'sX 24 26 28 tX Chided: 7X ' Drop:-4,5,6 iH . Chiliad: 4, 5,6, 7X iX Chilled: 2, 4, S, 6 16 Gauge zX 20 2%e,,Shell f Drop: 6, 7, 8,9,10 1 Chilled: 6, 7)4,-8, 9 24 I Chilled: 4, 5,6, 7# sssa*x 18 1 Drop: 6,7,8,9,10 % ) Chilled: 6, 7)4,8,9 iX 20 1 Chilled: 2, 4, 5, 6, 7# crushed only in zX" shell. Shooter has choice of powders as .follows; Bulk powders (loaded in drams); Du Pont, Dead Shot, Hercules E. C., Schulze; Dense powders loaded in grains) Ballistite, Infallible. How these Preferred Climax Loads Meet All Shooting Needs Turkey, Geese, Large Ducks Other Ducks, Grouse, Hawks and Crows 12 Gauge, 3X dr. (28 gr.) iX oz. Nos. 2,4, S and 6 Chilled t6 Gauge, 24 gr., 1 oz. Nos. 4,5,6 and 7X Chilled 20 Gauge, 2X dr. (20 gr.)1 oz. Nos. 2, 4, S, 6 and 7X Gidled Rabbits, Squirrels, Doves 12 Gauge, 3 dr. (24 gr.). l!6 oz. Nos. 4, 6, 7, 7X and 8 Drop 12 Gauge, 3 dr. (24 gr.) 1% oz. Nos. 6, 7X and 8 Chilled 12 Gauge, 3 dr. (24 gr.) l oz. Nos. 4,6,7 and 8 Drop 16 Gauge, iX dr. (20 gr.) 1 oz. Nos. 6, 7 and 8 Drop ' 16 Gauge, zX dr. (20 gr.) i oz. Nos. 6 and 8 Oiitled 2oGauge, &X dr. (x8 gr.) %oz.' Nos. 6, 7 and 8 Drop 20 Gauge, zX dr. (18 gr.) 3k oz. Nos. 6 and 8 Chided Reed, Rail and Shore Birds 12 Gauge, iX dr. (22 gr.) 1 oz. Nos. 6,8 and to Drop 16 Gauge, zX dr. {20 gr.) 1 oz. Nos. 8, 9 and to Drop 2oGauge, 2#dr. (i8gr.) %oz. Nos.. 8,9 and 10 Drop 16 Gauge, 2# dr. (20 gr.) I oz. No. 6 Drop 16 Gauge, zX dr. (20 gr.) 1 oz. Nos. 6 and 7X Chilled ZoGaUge.2# dr. {18 gr.) % oz. No. 6 Drop 20 Gauge, 2J4 dr. (18 gr.) % oz. Nos. 6 and 7X Ch3led Quail, Snipe, Woodcock 12 Gauge, 3 dr. (2+ gr.) ilk oz. Nos. 8 and 9 Drop 12 Gauge, 3 dr. (24 gr.) ibioz. Nos. 7)4, 8 and 9 Chifled 12 Gauge, 3 dr. (24 gr.) 1 z. Nos. 8 and 10 Drop 16 Gauge, zX dr. (20-gr.) I oz. Nos. $, 9 and 10 Drop 16 Gauge, zX dr. (20 gr.) t 02. No.s. 7X, 8 and 9 Chilled 20 Gauge, 2X dr. {18 gr.) 3k oz. Nos. 8, 9 and 10 Drop 20 Gauge, 2X dr. (18 gr.) % oz. Nos. 7X, 8 and 9 Chilled Trap Loads 12 Gauge, 3 dr. (24 gr.) iX oz. No. 7X Chilled Many times we Have been asked by shooters to pick a list of loads which would meet best all shooting requirements. We find that shooters have al ready selected such a list them selves, for a particular number of our Climax loads are by far the most popular in point of sales. This preferred group of US Climax loads is listed at the left, together with a table showing how the group covers all shooting needs from big birds to the traps. Having been chosen by shooters generally, these particularClimaxloads areworthy of a name which makes them stand out as a selected, all-star, blue-ribbon group. We are seeking such a name, and are asking you, who helped to pick this, group of Climax loads as leaders, to help us pick the name. Moreover, we are mak ing it worth your while. For the thirty-five most ap propriate names submitted we shall award the prizes of shot guns and cases of shot-shells listed below. The names you suggest should express that this is a group or family of shells, that these shells have merit, and that they have been selected by shooters themselves as the best loads forailshooting needs. And here are some other pointers that may be helpful. Climaxshot-shellschamber and eject easily. They are water proof. They possess power in abundance. They pattern uni formly and give good penetra tion. They are wadded with Cork-Tex, insuring a smooth, soft load. Go over the list ofloads and the table carefully. Read the rules of the contest. Then put down every good name that you think of and send it in to us. Rules of Contest in Detail 1. Name should express: (1) that this is a group or family of shells; (2).that this group or family has merit; ts) that this group or family is a preferred list, se lected by shooters themselves. 2. Contest is open to all except employees of United States Cartridge Company. 3. Contestants may subroic any numberof 4. Each name must he on a separate sheet with your name and address below. ' Typewrite or print to insure legibility. 5. All names must be mailed before mid night of Friday, August 1,1924. 6. Prizes will be awarded for the thirtyfive (35) best names in order of merit. Notmore than one prize will be awarded to any one contestant. If two or more contestants submit same prize-winning came, each will receive full prize award. 7. Winners will be.announced in October issue of this magazine or as soon there after as possible. Prizes; Shotguns and Shells Here is the Jist ofprizes. The name you submit may win die shotgun of your dreams or a case of the shot-shells you prefer. Irf Prize: Parker Gun in shooting case com- Elete with all accessories. Winner as choice of double-barrel Model BHE or single-barrel Model SB 2nd Prize: Fax Gvit--straight, half, or full pis tol grip. Winner has choice of double-barrel Model XE or singlebarrel Model K. 3rd Prize": L. C. Smith Gun--straight, half, or full pistol nip. Winner has choice of double-barrel EAGLE Model or single-barrel SPECIALTY Model. 4th Prise: Ithaca Gun--Winner has choice of double-barrel Model No. 4 withfull Sietol grip, or single-barrel Model fa. 4with straightorfullpistolgrip. jth Prize: Baker Gun---Winner has choice of double-barrel or single-barrel PAR AGON Model with straight, half, or full pistol grip. .-Savage Repeating SI Model 1921 D. 12th to l$th Prizes: Lefever Nhro Special Shot- 16th to 3Sih Prizes: Case of 500 Cli SifSTwl Climax Game Lt Nate: AH guns are specially made. Both single and double-barrel types are equipped with automatic ejectors and rubber recoil pads. Double-barrel guns come in 12,16 or 20 gauge with length of barrel optional according to manufacturers' specifications. Single-barrel guns come in 12-gauge only, but with choiceof barrel length according to manufacturers' Send all names 0 United States CartridgeCo. Contest Department B ill Broadway New York, N. Y. 2403 2nd Cover Outers Recreation--June 'fc 2nd Cover Outdoor Life--June 3rd Cover Forest and Stream--June 0000-NLI-000017230