Document 6wEoXpOnjEM06RwBqjR7J0rgo

hi. i i.ijumjpippp*gi r nip* LIA08849 ADVFhTItolNQ comigg ttlav*?* .st Elm . MaetinrZ miL.hUi .rawriM. rmMM New York, I.T November 12, 1029 t-m- A meeting of the Advertising Coemittee of the White Load Promotion Program wae heid at the offlea of tha Lead Induatriee Association oo Monday, November 12, 1929, at fit12 P.M. Praaant meret Tha Eagle-Plcbar Lead Co. International feme1ting A HafinInf Co. National Load Company St. Joaepb Load Co. X. L. Comedy J. I. McDonald W*. Knuat k. Y. Patara J. L. Cotta, Jr., Arthur Xudnar, loo. P. K. Wormaer, Sacratary X. L. Ilegfeld, Aaalatant Sacratary D. Van Iordan COPY BUGCE^J^S 92.J*MPAM5g 9 kr. Cobba praaantad various poaalbla treatment* preparad by the agency for bringing mention of tha vnlte lead con tent of prepared paint Into tha advertising copy. It aa brought out that thasa auggeatlona aara aubaitted to tha Committae not for a decision a to which treatment aaa tha noat dealrabla but for auggeatlona a* to whether theee exemplar vou.d aof fice depending upon the policy decided upon by tha Policy Com mittee. A number of ruggeated change* were praaantad and It aaa decided that these ahould be Incorporated aa possible additional treatment., thosa presented by tha agency also being retained. It vs. felt that It might be better In our case to use the term "prepared paint* rather tnan "ready-mixed paint" aa ready-mixed paint glvaa tha Impression of mixed pigments. Hr. Cobba agreed to draft a aeries of aurgeated treatments Incorporating the views of tha Advertising Coanlttes - all to be submitted to the Policy Comailttee for consideration. PtVOE A hAYNOLPS SLID! nj The Committee then viewed a slide film prepared by William J. Cans Company for tha Devoe A Haynolds Company, which made numerous comparisons between the Devoe two-coet system and pure white seed paint, shoving white lead to disadvantage. tam**** i ijijUSltlMt i js*ui .1 m .iPM"fjgW LI AC8850 Advertising Coiaaltte# i Write Lasd Promotion Pro fra* Moventer 15, 1959 -S- st MEDIA RlCCiMHiDATIOMS l ______ EaUJLAfi I ! i Mr. Cobb* presented briefly th* agency's media rtconatnAatlona for 1940 and ampt-.aslied th* desirability of continuity throughout th* yaar In *t least on* of tn* national publi cations. It was r.sraraily fait that such madia as Sweet's Catalog parties nfted not b* uaad by th* AaaoclatlonNkB it it used by Boat of our members. i ssAHnauisittfei& raai giiiu *s_c iga .3; I: i i^aFPaIai Several lattara from painting contractors who received th* book, THAT TO EXPECT FROM WHITE LEAD PAIMT, which requested additional coplea ranging from a few to on* thousand, war* read It was decided that th* booklet was too expensive to distribute free of charge In this manner and that th* bast procedure would be to offer each a small quantity, say * half-doran, fra* for their own us* or th* us * of thalr salesmen, and to offer ad ditional quantities in bulk for sbout t# per copy. Likewise, It aas felt that if any contractors wish to show the booklet to customers and have their customer* write for Individual copies, th* Lead Industries Association would fill th* re^fuests. I Masting adjourned at bt50 PJI. Secretary ittld L iU iiM ililM tllilltiilll i I ih' ^ iiiw T w n n i iwawa^Pww>^w^Biimiawma;p*apwsw>waraa>* n m'uh" I IIUWJW