Document 6w0QVk62pmOq2Q5oDX2geZrm9

FILE NAME: General Electric (GE) DATE: 1926 Sept 30 DOC#: GE061 DOCUMENT DESCRIPTION: Letter to Gerard Swope at GE from Health Press Health Press SUITE 714, III WEST MONROE STREET CHICAGO Sept. 30, 1926, & "2 J Gerard Swope, E sq ., P re s., General E le c tric Co., 120 Broadway, New York C ity Dear Mr. Swope: - P le a se tak e th e two m inutes n e c e ssa ry to re a d t h i s l e t t e r . I think i t w ill he worth your w hile. I have ju s t read -- w ith in t e r e s t -- your l e t t e r in "S id e Track The R eaper" p u b lish ed b y the H ealth C onservative S e rv ic e o f the E q u ita b le L ife Assurance S o c ie ty , in which you announce th a t you have a thorough p h y sic a l exam ination at le a s t once a y e a r ; and t h a t you a r e se e in g t h a t a l l th e le a d in g men in your o rg a n iz a tio n f a r down th e l i n e , fo llo w th e same c o u rse . T h i s 'i s , o f co u rse, a w ise th in g to do. Your l e t t e r was a l s o read by an o f f i c i a l o f a m edical a s s o c ia t io n who su g g e ste d this le tte r to us. YfiSe as th e exam ination i s -- would i t a lso n ot be w ise to make t h e ' exam inations 10Q% or a s n e a r ly 100jas p o s s ib le ? The exam in atio n s, o f co u rse, do n ot p rev en t - - they show th e way to correct trouble. Here i s the reaso n fo r t h i s l e t t e r . I am e n c lo sin g a book l e t "How To Be H ealthy, Trim and Stron g" -- which p le a s e a c c e p t w ith our compliments --which X hope you w ill tak e the few m inutes n eces sa r y to r e a d . I t was publish ed only two weeks ago and h as met a re a l re sp o n se . S e v e ra l oompetent re v iew ers have c a lle d i t "The b e s t and w ise st book o f i t s kind ever w r itte n ." Most books o f i t s n atu re are la r g e and cumbersome and most o f them a r e w ritte n by p r o f e s s io n a l a t h le t e s or stro n g men whose v e ry names or re p u tatio n d isc o u ra g e the read er or im it a t o r . T his i s by "A B u sin e ss Man Yftio Proved I t . " I t i s based on a c t u a l exp erien ce and i s f u l l o f common s e n s e . I t i s in compact form which can be c a rrie d in the pocket and used a t w ill. Being in book form i t w i l l seem more a u t h o r it a t iv e 'than th e same tru th s printed in conaeoutive issu e s o f the magazines or new spapers. I say t h i s alth ough I have been an a d v e r t is in g man most o f my l i f e . The u se o f the book, i f i t s a d v ic e i s fo llo w e d , w i l l undoubtedly make b e tte r and stro n g er men and lend l e s s - f e a r to th o se y e a rly ex am in atio n s. Therefore -- what would you th in k o f buying a number of th ese books to p r e se n t t o your c o lle a g u e s and c e r ta in o f your em ployees. We th in k we esn H iirnr+Sfl 4>'Vi=4- J -- j-- j-* Gerard Swope, Esq Sept30, 1925 few weeks or months in the added e f f ic ie n c y o f th ose t o whom you gare then, May we hear from you? Yours very tr u ly , HEALTH PRESS. . A- . P .S . Of co u rse, we could make term s on la r g e q u a n t itie s a t le s s than the regular price, H.P.