Document 6bvgp3BygGqQ1a01Xb7wyYBm4

Sheet Metal Worker Published-by Edwin A. Scott Publishing Company 92 Martling Ave., Tarrytown, N. Y. Publications - Publications Snips Magazine 5707 W. Lake St. Chicago 44, 111. Subscription rates--$4.00 per year, U. S., Subscription rates--$4.00 per year, U. S., Canada and Pan Amer. Foreign 45.00. Ad Canada and Pan A mer. Foreign 45.00. Ad vertising rates on request. vertising rates on request. THE January 1953 issue of Sheet Metal Worker was its 79th Anniversary and Directory Number. It is the oldest publication in its field and is of vital im portance to men interested in sheet metal work--air conditioning--warm-air heat ing and ventilation. Founded in 1874 and published to 1909 by David Williams Company; 1909 to 1920 by United Publishers Corp.; since 1920, by the Edwin A. Scott Publishing Co. Subscribers are mainly merchandising contractors purchasing practically all products and equipment which they fabricate, erect or install. Manufacturers, jobbers and distributors also subscribe. The market has three main~divisions: ----- -------------------------------- (1) Equipment for resale in connection with erection or installation work. (2) Materials for fabrication. (3) Shop equipment and supplies. Circulation: Sheet Metal Worker is a member of the Audit Bureau of Circu lations, and Controlled Circulation Audit, Inc. Over 10,000 contractors are covered. Sheet Metal Worker also publishes books on heating, ventilating, sheet metal work, air conditioning, etc. The Annual Issue published in January, contains a comprehensive and valuable Directory Section. Plumbing and Heating Journal Scott-Choate Publishing Company, Inc., Publishers 92 Martling Ave., Tarrytown, N. Y. PLUMBING and Heating Journal is edited to furnish a well-rounded, efficient service to the men engaged in the plumbing, heating, ventilating and air con ditioning fields. It covers both the technical and business phases of their work. It gives free technical service through a staff of practical engineers; expert mer chandising assistance, and its technical and business articles are by men of recog nized competence. THE JOURNAL editorial department draws its news from scores of trained cor respondents located at strategic points throughout the country. This combination of the technical, business, news and other aspects of the indus try enables THE JOURNAL to achieve a finely balanced magazine that gives the reader the type of information he wants and needs, in brief, compact form. A department "With the Water Systems," informs the trade of the latest develop ments in the rural plumbing field and its increasing potentialities for the plumbing --heating contractor, especially with the recent extensions of rural electric lines throughout the country. 1556 While distributed in 45 States and toidely in Canada, the shaded area of the map shouts where SNIPS' circu lation is most intense. It's the area where warm air heat predominates and where sheet metal work, in all its branches, has made its greatest strides. READER INTEREST An effective medium preferred by many Notable Industrial Advertisers year af SNIPS is packed each month, from ter year, and many Prominent Jobbers cover to cover, with hundreds of live who know their market well. news stories and exclusive pictures of the We maintain our fine lists of known, trade it serves. No long contributed reputable buyers, through constant co stories. It's all field gathered material, operative work with the jobber trade of secured the hard way, rubbing shoulders the industry. with the readers. Such work gets for Packed each month with practical appli the periodical a reader interest seldom cations of the latest advancements in the found in a trade publication. You'll Sheet Metal, Heating, Air Conditioning .find_this_feature the basis of the sensa and Ventilation Field. tional inquiry pulling'power-and -sales -- producing value of advertising space in DOR'T MISS OUR SPECIAL ISSUES SNIPS. January Annual Issue--March Anniver This live, friendly, close to the reader sary Spring Market Issue--September periodical "continues to go places" in Fall Market Issue--December Holiday reader interest, intense coverage and Greeting Issue--Further information trade popularity. gladly sent oh request. During the past year over 350 firms used space with us. These valued patrons see in our 13,000 readers, a carefully selected and substantial buying group, wor thy of "talking to" month after month. Rates for space have always been conservative. The carefully figured current rate with cream coverage available at the extremely low rate per thousand distribution is truly an exceptional value at this time, by any standard of comparison. ABOUT SNIPS' MAILING LIST It's truly a select group that gets SNIPS. They are the outstanding firms and individuals in the trade whom the better supply houses are selling or trying to sell. They are the contracting and installing concerns whom the principal jobbers and distributors of the industry--people who really know their territories best--consider worthy of cultivation by mail, promotion and salesmen's calls. These advertising people will be alert to serve you. H. F. Hoy, Nick Carter, and Ed Carter in the Home Office. In the East, Snips Magazine, 141 East 44th Street, New York 17, New York, MUrray Hill 2-1647. In the West, Kimball-Menne Com pany, 2550 Beverly Blvd., Los Angeles 4, California, DUnkirk 8-6178, and Rm. 767, 681 Market St., San Francisco 5, Calif., EXbrook 2-3365. 1557