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BUILT - UP ROOFING
MARKETING NEWS
BULLETIN
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TO: All General Managers, District Sales Managers, Salesmen & Office (No Pacific)
Bulletin #27 . August 10, 1972
ASBESTOS ASSEMBLIES VS. OTHER ROOFING ASSEMBLIES
Perhaps we tried to ignore the Built-Up Roofer and side with him since we have discontinued #33 coated. Poor fellow has to buy that high priced asbestos felt and asbestos base sheet "why he will probably go broke paying $8.55 per roll" is that really the case? Some of our salesmen do not think so and as a result they sell thousands of rolls in some of the most com petitive markets in the entire country.
How do they sell asbestos systems?
Would you try to sell a Chevrolet when the buying public would be better served with a Cadillac? In our case it can be compared to C43-2-33 specifications, a 20-year spec consisting of one ply base sheet, 2 layers of #33 coated felt, a flood coat of asphalt and a surfacing of gravel. Let's take a look at what the cheaper"Chevy"costs.
1 layer #43 base sheet $2.65 per square 2 layers #33 coated felt $2.30 square x 2 3 moppings asphalt 25lbs. permopping
75 lbs. x 1.25$ Labor to install 3 plies $2.50 per ply Labor and material to install asphalt flood coat
& gravel surface
Totalcost per square
$2.65 4.60
.94 7.50
7,50 $23.19
Now let's look at an asbestos felt roof (the Cadillac) on the same type deck and application. Specification CMP-3-15A-S.
1 layer Multi-Ply $2.90 square 3 layers asbestos felt $2.20 per square x 3 4 moppings asphalt 1.25 per lb.
25 lbs. per mopping Labor to install 4 layers $2.50 per layer 20 lbs. asphalt surfacing 1.25<: per lb. Labor to install asphalt surface coating
Total cost per square
$2.90 6.60
1.25 10.00
.35 1.50
$22.60
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TO: All General Managers, District Sales Managers, Salesmen & Office (No Pacific)
2
Bulletin #27 August 10, 1972
Well that brings on another development doesn't it? The C-43-2-33 is actually 59c per square higher labor and material than the' asbestos assembly CMP-315A-S. A top line roof for less than the ordinary roof and suppose you add a 20 year bond. The cost for C43-2-33 would be $3.00 per square $10.00 penal sum added to $23.21 = $26.21. Twenty year bond $10.00 penal sum for CMP-315A-S $1.00 per square added to $22.60 = $23.60. $23.60 vs. $26.21. With a bond the asbestos assembly is $2.61 per square "cheaper; imagine, "a Cadillac for less than a Chevy".
I am attaching a comparison chart of other asbestos assemblies and aggregate surfaced roofs. The figures used are list price and a constant labor figure. Do not show roofers this cost comparison sheet, but rather work with him on several of his actual costs sheets. Thus demonstrating that the above state ments are correct. He will see for himself that he can sell a top quality asbestos roof for less.
There is one other important factor involved in switching a roofer to asbestos assemblies. MORE AND HIGHER, COMMISSION FOR YOU.
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ALL PRICES USED ARE LIST - LABOR CONSTANT $2.50 PER LAYER
ASBESTOS BASE & 3-#I5 ASBESTOS FELT
1 layer asbestos base sheet - $4.20 square 3 layers asbestos felt - $2.20 sq. x 3 4 moppihgs asphalt - 1.25c per lb. - 25 lbs. per mopping
(100 lbs. x 1.25c) Labor to install 4 layers - $2.50 per layer
Total Cost Per Square
Surface coating of 20 lbs. asphalt - 1.25c lb. Labor to install asphalt - $1.50 per square
Total Applied in Place Per Square Bond charge $10.00 penal sum - $1.00 square
Total 20 Year Bonded Roof Installed
MULTI-PLY & 3-#15 ASBESTOS FELT
1 layer multi-ply - $2.90 square 3 layers #15 asbestos felt - $2.20 square x 3 4 moppings asphalt - $1.25 per lb. - 25 lbs. per mopping
(100 lbs.x 1.25C) Labor to install 4 layers - $2.50 per layer
Total Cost Per Square
Surface coating of 20 lbs. asphalt - 1.25c per lb. Labor to install asphalt - $1.50 per square
Total Applied in Place Per Square Bond charge $10.00 penal sum - $1.00 per square
Total 20YearBondedRoof Installed
MULTI-PLY & 2 LAYER #45 ASBESTOS SHEET
1 layer multi-ply - $2.90 per square 2 layers #45 asbestos - $4.20 per square x 2 3 moppings asphalt - 1.25C per lb. - 25 lbs. per mopping
(100 lbs.x 1.25C) Labor to install 3 layers - $2.50 x 3
Total Cost Per Square This roof can be left uncoated
Total Cost Per Square
Coated with Emulsion - 3 gallons per sq. - $1.16 per gal. Labor to install Emulsion - $2.00 per square
Total Cost (From Above)
Coated with Reflecto Coat - 2 gallons - $2.96 per gal. Labor to install Reflecto Coat $1.50
Total Cost
Bond Charge Bond Charge Bond Charge
$10.00penalsum $1.00 square with Emulsion $10.00penalsum $1.00 square with Reflecto $10.00penal sum $1.00 square with no coating
$4.20 6.60
1.25 10.00 $22.05
.35 1.50 $23.90 1.00 $24.90
$2.90 6.60
1.25 10.00 $20.75
.35 1,50 $22.60 1.00 $23.60
$2.90 8.40
1.25 7.50 $20.05
$20.05 3.48 2.00
$25.53 20.05 5.92 1.50
$27.47
$26.53 28.47 21.05
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ALL PRICES USED ARE LIST LABOR CONSTANT $2.50 PER LAYER
BASE SHEET & 3-#15 ASPHALT FELT
1 layer base sheet - $2.65 par square 3 layers #15 asphalt felt - $.825 square x 3 4 moppings asphalt - 1.25$ lb. - 25 lbs. per mopping
(100 x 1.25$) Labor to install 4 plies - $2.50 x 4
Total Cost Labor & material to install Aggregate Surface - $7.50 per sq.
Total Cost Finished Roof Per Square Bond charge $10.00 penal sum - $3.00 per square
Total Cost 20 Year Bonded Roof Per Sq.
3 LAYERS #33 COATED FELT
3 layers coated felt - $2.30 square 3 moppings asphalt - 1.25$ lb. - 25 lbs. per mopping
(75 lbs. x 1.25$X Labor to install 3 layers - $2.50 x 3
Total Cost Labor & material to install Aggregate Surface - $7.50 per sq.
Total Cost Finished Roof per sq. Bond charge $10.00 penal sum - $3.00 sq.
Total Cost 20 Year Bonded Roof per sq.
BASE SHEET & 2 LAYER #33 COATED FELT
1 layer base sheet - $2.65 square 2 layers #33 coated felt - $2.30square 3 moppings asphalt - 1.25$ lb. - 25 lbs. per mopping
(1.25$ x 75 lbs.) Labor to install 3 layers - $2.50 layer x 3
Total Cost Labor & materials to install Aggregate Surface - $7.50 sq.
Total Cost Finished Roof per square Bond charge $10.00 penal sum - $3.00 per square
Total Cost 20 Year Bonded Roof per sq.
MULTI-PLY 2 LAYER
2 layers multi-ply - $2.90 per square x 2 2 moppings asphalt - 1.25$ lb. - 25 lbs. per moppiftg
(50 lbs. x1.25$) Labor to install 2 layers ~ $2.50 x 2
Total Cost Labor & material to install Aggregate Surface - $7.50 sq.
Total Cost Finished Roof per sq. Bond charge $10.00 penal sum - $3.00 square
Total Cost 20 Year Bonded Roof per sq.
$2.65 2.48
1.25 10.00 $16.38
7.50 $23.88
3.00 $26.88
$ 6.90
.94 7.50 $15.34 7.50 $22.84 3.00 $25.84
$2.65 4.60
.94 7.50 $15.69 7.50 $23.19 3.00 $26.19
$5.80
.63 5.00 $11.43 7.50 $18.93 3.00 $21.93
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