Document 6bQLDzOJrXO3rDE6MXNBN2wvE

' ^ i iilBr'WttrfriMMrift-ftS'*na ,iafllfcf iiai ? LIA08833 i i I B ----------------------- APraorar comivrtx---------------------------- ------------ --- mm LEAP PROMOTION PROGRAM Minutes of Third Mtlot Mew Tork, M.T. ' Judo 7, IMS A meeting of the Advisory Committee of th# Whit* Lead pro* motion Program was held *t th* offlc** of th* Lead Industrie* Association on Wednesday. June 7, IMS, *t SiSO P.M. Proooat *ri - 4+%.* Th* Eagle-Pieher Ld Company Th* Eagle-pichar L**d Company Th* L*gl#-Plch*r L*d Company Th* Eegle-Plcher L**d Company International baelting k Beflnlng Company National Lead Company National Load Company bt. Joseph Load Company bt. Joseph Load Conpeny United States 6a*1tin* Beflnlng and Mining Co. lac. V. ft. Die* - . B. Conley ^ fry ` W. B. B*yt M. X. Zoll*r J, W. McDonald Wa. Knust Harold Bom I. H. Coroall B. T. P*t*rs f. f. Coloord J. L. Cobbs. Jr. - Arthur Kudnar Inc. F. B. Woraser. becretary B. L. Zlegfeld. Assistant Becretary D. Tan Nordao TRAbUh&B6 REPORT The Treasurer aad* a report of th* receipts and disbursements from January 1 to May 21. 1929. U* explained that expenditures were within th* txrtget and that each aeaber bad copy of the bud get with wnlch he could compare this report. The Treasurer's heport Is attacned as Exhibit "A*. All discounts available to the Association had been toAen. The Treasurer also informed the meeting that It wouid probably be necessary to send a subscription solicita tion during the month of June. RJ3>CRT ON PAINT ZNOUbTKY'8 _____MlATri I? CAMfAIfii - Mr. Woraser reported on a conference ha had had recently with Br. Trigg, who lnforaed hi* that no unfavorable criticise of our campaign had coa* to hit attention froa th* paint industry. Mr*. Nornser also reported that he was hopeful of obtaining th* bherwlntllllaas Coapany's support of the campaign and that he would sa* Mr. Martin ehoruy In thle connection. Mr. Martin had told hla whan the caapalgn atarted that the bherwin-Wllllaas Company wouid support It If Mr. Trigg found no objection to It and Mr. Trigg had no auob objection. Mr. Bow* lnforaed th* meeting that he had seen Mr. Bpraru# of The Olldden Company about this campaign. who ssld be wss In favor of It froa th# stsrt but that other official# of hJa Company were not. * s ' i..Miiimwji|pniip" in ' nwgwwi ipp PP LIA 0683 A Y 1 <5. i e * Advisory Comitt** Meeting - Whit* Lead Promotion Progre* -----June 7, 1920 It wes felt that It would b* **11 to call on The Glldden Company In Cleveland at th# a a** time * visit iti mad* to 6h#rvin-*lllieas Company In an att**pt to *nllat Th* Gllddan Company's support. Mr. Patera reported on his visits alth various mixed paint Manufacturers in recent weeks. Re said that with on* or two excep tion* h* had anJoyed a good reception and that nuaber of alxai paint companies now have ready-alxed pur* white lead paint in colors on th* market, or are about to place it on th* aarkat. He apok* specifically of the Phalan-Psust paint Manufacturing Company of St* Louis, who had this paint on th* market for about three weeks. They have approximately fc!>0 to 200 dealers. Th* Hooker Class k Paint Manufacturing Co*party in Chicago will have its paint available alnost Immediately and ar* having a sales nesting about it this week. They have approximately 950 dealers. Petek Bros, of Milwaukee baa had a pure wait# lead paint on the aarket for several years and has enjoyed e reasonable amount of success with it. The Minnesota Lesd k Oil Paint Company, although not anthusiastlc about th* Idee, ere narking time and awaiting developaents and, should a denand develop for a pur* white lead paint in ready-aixed form, they will pos.ibly put such a paint on the market to satisfy th* demand. Peesonno-Hutcheoo Company of Cleveland now has this paint on the market. Geo. 0. Vetr.erlll Company of Philadelphia, has put a pure lead in oil paint on th* market for some years but has never pushed it. They have no* become enthusiastic, have published a new color card and literature, and are giving 100 per cent cooperation. Sampson Paint 0 Color Com pany, Inc. of Klchmond, is planning to put out a pure white lead paint in th* very near future. Mr. Peters pointed out that one question that has oom* up in his discussion wltn most of these paint companies 1st If they are successful in developing a market for rvedy-mlxed pur* whit* lead paint, wnat will the white lead manufacturers themselves do? Having don* the missionary work, will to# whit* lead manufacturers place pure whit* lead ready-mixed paint on th* aarket themselves In competition with th* mixed paint manufacturers? ; I A letter sent by the Keystone Varnish Company to its dealers, was read at the meeting. Th* letter pointed to th* lead content of their paint and nad* a virtue of It. Th* advisability of advertising the price of pest* white lead to consumers inasmuch as pur* wr.lt* lead paint now being placed on th* market la ready mixed fora sells for about 11.00 a gallon more, was discussed. It wss brought out that th* consumer price on pest* whit* lesd wss only sdvertlsed In th* farm papers hut It was felt that this matter should be given further consideration. Mr. Peters read an editorial which Phelsn-Paust Pslnt Manufactur ing Company had asked him to try to get placed In various newspapers In Missouri, which Is such stronger In Its advocacy of pure whit* lead than anything th* white lead manufacturers have ever dared to say. It was an Indication of the enthusiast) of some mixed paint manufacturers for ready-mixed whit* lead paint. I *smnr.i SJSwqwgs 'jsyn' HWPipiaB||.W.--M jwa^xi^v? .maraA^:, ... Advisory Committee Meeting - Kbit* Lead Promotion Progrs* -8 "--mmmm "\ 1-IA08835 **>?"*'* * &'>****, M1rj'j''T of Third Wee*!nr Tune 7 -T9S9---- - PEPOPT 0* PP05FE-8S OF ~~TC-^I?rar Mr. Wormser reported on the progress of newspaper, nagaeinea, and ether forms rf publicity, and exhibited a acrep book thick with clippings fro* the first few weeks of the caapalgn, for the circulation of the Lead Industries Association publicity eaterlal sent out froa March 14 to May 11, showed total slipping* 431} total linage 44,403; total circulation 6,245,0*8, end that 287 newspapers had requested the Rone Owner's Forua Service. He also exhibited copies of the AMERICA! WEEKLY, May Ml, 1929, the Sunday Bagazlne section of the K.Y. Journal-American, and the May, 1929, Issue of AMFPICAl FOPF9T8 ss an Indication of indirect publicity not specifically emanating fro* this office, or fro* the arency, that we are now enjoying. Re also spoke of arrangements to have Prof. Van Vlack of the losm State College speak on Painting on the Fer* over the Coodyesr prorra* on Friday, June 9, at Ills P.M., being broadcast over Station WJZ. prooce op P!`T*T!r7TTAW OF SHAPrt,OLPFPP' LFA.F- al Mr. Wornser reported that several of the member companies I had already Balled out leaflets to stockholders and that several very favorable letters and Inquiries for lead paint had been re ceived In response to these leaflets. Folders for additional cooperating companies were being printed. KEPOPT OM STATOR OF.FARM mi The report on the progress cf fars work was passed over briefly with the Information that It was progressing rapidly and that we were lmpres>ed with the possibilities for getting the white lead story before the 4-8 Clubs, In text books and elsewhere. figPOUT OFPTATTJg OF WHITE ; ! The status of the consumer booklet on white lead was next reported upon and It was Indicated that the only thing delaying Its printing now waa the questlrnof whether ready-nixed white lead palnta should be mentioned In the booklet. After discussion. It was decided that ready-*lxed white letd paint should be mentioned ss also being available but that no eentlon should be Bade of high lead content ready-*lxed paints other than the 109 per cent variety inasmuch as the paint manu facturers themselves have requested the enapalm not to deal with the subject. r-Mjmjm. mw t .mpjfw ',sc*By *s*p , i -5 1 7)i|pHlHlP!ifWiiij( tBfg-* *SP LIA08836 Advisory Committee '......... Meeting - Whit* Lead Promotion Program ........ '" -4- "Iflnutes of Third W^ftlnr Methods of distribution of thla booklet were also considered. In addition to using th* booklet for answer ing Jnoulrle* resulting dlr*ctly fro* our advertising, it waa decided to provide members with sufficient copies for their own organizations, free of charge, and to supply non- newber companies, auch aa th* manufcturers of nrady miked pur* whit* l*ad paint with copies at ooat of printing onlfj without regard to preliminary *xp*na*. jv It waa alao d*eld*d that tha booklet ahould b* dig-." trlbuted by th* Asaoclatlon to auch k*y awn aa county agents, architect*, etc. It waa dacldad that no detailed definition of white lead ahould be given In th* booklet other than It la a chemi cal cowpound of load. 8LMAM ESP Th# question of tha us# of th* logotype by others than newbers was again brought up and It was decided, as It had been previously, that Its us* should not be permitted on labels. A suggestion was and# to us# th* slogan on envelopes and It waa decided to leave this up to th# Individual newb*ra, Th* Secretary reported that many members were planning to use th* slogan on th*lr stationery, advertising literature and elsewhere. yptr^'HTP iv assqciati^m OP PATKTtWrt AWP DP^nplTl W CQjrTHA CTQfrs 0 r Ajffh ICA It was decided that because of the policy of th* Associ ation, as established by the Board of Directors, of not Join ing other Associations, tha Coitalttee ahould refrain from recom mending menbershlp In th* Association of the Painting and Decorating Contractors of America. At least two, and poaalbly more of our members are already affiliated with that Asaoclatlon, which waa felt gave sufficient cooperation. AEVEEngiKa ,u ..-spmipmr The request to advertise In SPOTLIGHTS, monthly publl cation of th# Association of the Painting and Decorating Con tractors of America was also rejected since at least on* and poaalbly more of our Individual swmbers hava taken or will take space In It. F ; ' -r eiewjwpiwui ^ "8t wap* i a' iwif t'.-umi aawmu JUpapu nWMfe ** ** r't' itflinUl 'ITi>ii1iii1*111 . iniilimifi"g` t i i \ if Advisory Coamittee Meeting - Whit* Lead Promotion program apqpi t --BB LIA 08 83 7 Minutes of Thiid i>>-tlnr_____ June isfcw ArVTPTIPTSr. COPY m.sp&ttAnra 7h* question of th* type of advertising copy to V; us* in th* trad* pp*rs serving alxd paint manufacturwrd l dlacusaad. While aom* Members felt that th*s* aedl* had no valu* to us and that w* could diacontlnu* using tiMa( several members felt that the/ could b used properly v*ry profitably. They felt that th* typ* of copy should b* a straight >*lllng appeal setting forth th* advantages of using whit* lead in ready-nixed paint. STAL OF APPEOTAL r" SUOGgSTIQll Labels certifying as to th* whit* lead content of points, as suggested by the Fagle-Plcher Le*d Company, aa a compromise for th* Seal of Approval were discussed. Th*s* labels were merely to be of uniform deslrn, certifying th* I white lead content in per cent, but not bearing the Associ ation's nsoe. Fepresentativea of the Fagle-Plcher L*ad CocpMiy, aa w*ll aa others at th* Meeting, felt that It was still preuature to consider such a proposal and that it ahoild b* held in abeyance for future action. It was pointed out that there would be no vsy of stopping sana- fecturers putting smaller mounts of lead than w* would care to see in their paints from using a similar labl. 'jicvm H,P nwi Th* question of th* us* of notion picture or slid* files in connection with our work was considered and It was decided to hold this Batter In abeyance for further discus sion at a later Meeting. Wr. Petrs pointed out that It would b* highly desir able to have the representatives of the Leed Industrie* Associ ation spend or* tine in the field, particularly calling on ready-Blxed paint Manufacturers who Bight produce pur* whit# lead paint ready for the brush, attending sales Beatings and helping those companies who are already producing It. It was felt that this could not be properly handled by representedv*a of individual Member companies. Meeting adjourned at Mlb P.M, TP ayr^lMiaya Secretary w f if l l r . - *>) iiiiiiiiiii iii< ia t t i ampwei--m mim naAwywewwe mn m m ieeeiewyer-'7<t"'v ii h ju m n p i i.sj*ww ,fPilii """ lUi--l Advisory Cooalttee Keating - Whit* Laad Promotion Prograa -6 L IA08838 '"v Win'** nf Third V ;nr gxhlbU A* June 7, 1989 mii-LEAr rpvmm rare RECEIPTS AKP PiSBcrenmrra January 1 to lay 81. 1989 mum* hit# Lead Promotion Progras Pund Subscription* La** Outstanding Subscription* ss of May 81, 1989 #90,P27.P8 3.916.00 ' i&f-j a #87,011.98 Eisffi^aBnai Pumlture, Plxturss and Equipment Salaries Traveling Expenses Rntertalnoent and Luncheons Printing ailing Illustration Lead* * Office Supplies Vlscellaneous Advertising Space Publicity Production Advances 811 .OP 1,669.39 CPC.20 81.35 1,893.39 845.75 7.99 104.31 107.94 14.38 54,538.94 696.04 P,3*8.41 125.00 TOTAL DISBURSWEKTS Balance Kay 81, 1939 #63,558.95 93,454.38 #87,011.98 I ** Includes cost of increased site of "Lead." I |*fW ippnpf f f pp|py^j.w|'|i-|M>."wpwL f - i i). ' u 11,wiin. ini! ijmiuim' N 2936.01