Document 6bBqYgOxzx1LZxQgKm4NxkzMR

ENDURANCE .. ` s. o >1 satisfactory and economical paint I t is the master painter's stock white--ju st what every good painter is looking fo r and your merchants w ill be glad to see it. Without a doubt the largest single use for Endurance White will lie in its ability to replace lead and oil and readymixed paints when used for outside house painting. It will be found that Endurance White is superior to either in that it produces a harder and longer wearing paint film. Endurance White can be sold in every- town, city and hamlet in your territory. Every village, no matter its size, has prospects for big business on this business builder. Deal ers we talked to placed orders six weeks ago for Endurance White. One dealer bought two hundred one-gallon cans. After a few minutes explanation said it was the finest paint proposition he ever had ior the dealer. There is no limit to its sales, especially among the consumers and painters, but we want you to use discretion in securing dealer and jobber distribution. Train this long range gun on the big dealer--the broad minded preferred merchant. Aim to se cure selective distribution--not exclusive but selective--so that you can build a permanent enviable business in your ter ritory and gradually work in the complete Glidden Line with the better class of trade. Endurance White is sold to the dealer at $3.50 per gallon in one gallon cans. This price is the same as that now being paid by the dealer for a gallon oi white prepared house paint. Let us assume that the dealer sells the Semi-Paste White at $4.50 per gallon. The consumer adds a gallon of oil to a gallon of Semi-Paste Paint, paying at the extreme $1.80 per gallon for oil. He will therefore with an outlay of $6.30 have two gallons of the finest prepared house paint at a cost to the consumer of not to exceed $3.15 per gallon. Compare this to the cost of a gallon of prepared house paint, which the painter or consumer purchases from the dealer and for which he pays $4.50 to $5.50 per gallon, or compare it with the recognized formula of lead manufacturers in the production of a lead and oil paint, and you will see the wonderful economy to the consumer as well as to the dealer in our Endurance Semi-Paste White. All the neces sary dryers are incorporated in Endurance White so that the addition of raw Linseed Oil only is necessary to produce a finished paint. Any further reductions such arc recommended for priming, etc., can be made after the reduction indicated in the foregoing, and ENDURANCE WHITE CAN BE USED FOR ALL PURPOSES FOR WHICH PREPARED PAINT HAS BEEN USED IN THE PAST. GLD31499