Document 6RyvYomNBypK1MKkpX3LdeMYR

f? OAeap ^ is ^ BILLBOARD ^ CONDEMNING THE MAN WHO SOLD THE MINT4 "CHEAP" PAINT Only a few months old, this "cheap " paintjob. And what a fine advertise mentfor the dealer who soldtheparts// Undoubtedlythelast billofgoods he'lleversellthe victim. , M SHOWN above is ao actual photograph of a. "cheap" paint job after a few monthsexposufe. We picfcure.this photograph as a bill board---for that's what a "cheap" paint job really is, an advertisement that con demns the dealer who sold such low grade paint. Consider the property owner who was victimized1 by thisjob, He had no idea bis paint' would go to pieces so shoo. And bad 'no idea; that repainting would involve the! heavy expense of burhing and scraping off the old paint. You can't blame,him for being plenty sore with the dealer whosold him paintofsuchinferior quality. You can't blame him if he says, "Never again! Vitt off' that man for life/" Don't let "cheap" paint rob yon of cus tomers you have worked so , hard to obtain...customers who not only buy paint but lumber, sand, brick*, cement and supplies of every kind. Every time ycnisellpaint to a customer be sure to sell him paint thatis durable. Sell him Dutch Boy ^bite-Leid, Then you are sate he is getting paiht that's every bit as good AS the other supplies you carry. There's nothing'better than "Dutch ISoy Paint made with Dutch Boy White-Lead gives long-lasting protection; Unlike "cheap" paint Dutdi Boydoesnotcrack DUTCH BOY... iwyean alreadyfor this Dutch Boy i. Andit still bos a lot ofwear m it. >e smart dealer who sold this-paint ows thatgoodwill is his biggest asset. and scale. It resists the weather and wears down stubbornly by gradual chalk ing which leaves an ideal surface for new paint. So--when you sell Dutch Boy WhiteLead and the other Dutch Boy paint products remember that you are not only building up a profitable volume of paint business but even more important you are protecting the good will ofyour entire supply business. DUTCH BOY WHITE -LEAD NATIONAL LEAD COMPANY III Broadway, New York; 116 Oak St., Buffalo; 900 West 18th So, Chicago; 659 Freeman Ave* Cincinnati; 820 West Superior Ave* Cleveland; 722 Chestnut St* St. Louis; 2240 24th St* San Francisco; National-BostonLead Co* 800 Albany Street. Boston; National Lead & Oil Co. of Pa* 3 Id Fourth Avenue, Pittsburgh; John T. Lewis & Bros. Co* Widener Bldg* Philadelphia. KD-4368---Building Supply News, Feb., 1936