Document 6RxG8nrdKQoGmLX7mdBgZ2EDg
FILE NAME Mundet Cork MCK
DATE 1959 Mar 5
DOC MCK004
DOCUMENT DESCRIPTION Meeting Minutes - Publicity Committee -
National Insulation Manufacturers Association
MINUTES
af
MEETING PUBLICITY COMMITTEE of the
NATIONAL INSULATION MANUFACTURERS ASSOCIATION
New York N. Y.
oe March 5 1959
The meeting was called to order at 10:00 10:00 A. M. by
in Chairman i Ehret Jr. with the following attendance
A. M.
Ehret Manufacturing A. M.
Jr.
Chairman J. C. Affleck
.
oS Ehret Magnesia
.
-
Keasbey
&
Mattison Company
Co.
*
W. P. Gibbons
ot
Manville Sales Corp.
E. L. Gouedy
' -
|
_. . The Picher Company
' C. Lang . .
|:
sts Gustin Manufacturing Co.
ae
|
J. M. Barnhart
.- National Insulation Manufacturers Assn
It was brought to the attention of the Publicity Committee that they | have
proposed been asked by the Board of Directors to prepare an outline of the
'.. publicity objectives of the Association and its recommendations for .
publicity budget and will investigate and interview various publicity
.
counsel and recommend the ones they feel are best equipped for the job.
to the Executive Committee It is hoped that the Executive Committee
which present the Association be working with the Publicity Committee will be able to make a selection of .
ae one agency
will
to asked
be
at
MeetingMe ting
a
OVERALL OBJECTIVES
represented publicity following - It wasthe consensus that the
. of the
Association -
the objectives : :
industrial 1 Basic objective - To increase the uses of
. worthwhile market areas
insulations in all
a Establish the Associationasthespokesman fforortheindustrial insulation industry
operational . b Educateusers and potential uuserssers to theeconomic and
advantages ofthe properutilization of thermal insulation
Doe.
CRMC 2 |
-20
c
Issue publicity to combat
thermal insulation
the
trend
toward
declining uses
of
7
d
e
what consumer Give the
greater realization of
the insulation
.
money with manufacturing industry is doing to give industrial America more
for its
respect to
.
.
1. Research Basic & Product
2. Marketing Efficiency
3. Application Efficiency
a
4 Maintenance Efficiency
_
os
Keep subjects 7 the 5. Manufacturing Techniques trade informed about such
OS
; as
1. Specifications Promulgated
an
2. - Standards sizes thicknesses definitions etc.
a 3. _ Association Meetings new officers etc.
showing . f Help gain prestige fforor our industry by :
manufacturing Financial companies stability 1.
of the
2. Contribution of our industry to national securitycompanies
: z an
3. How our products improve working conditions
for labor
Do.
g Disseminate storiesregarding insulation uses
METHODS TO CONSIDECRONSIDER hoe
2. House Organ ee ; 7. Catalog Representation - a ee _,
3. Direct Mail
Advertising ' Magazine & Newspaper
Advertising Speaker's Bureau =
Film - 11.
. 82, Member Company
9 Trade Shows
a
- 10 Seminars
me
Library
Dong
a
The Committee recognizing that there are many chann els available to oe
auqualified | _ reach these objectives recommendthat the activities for the present at
guidance _ least be confined to a publicity program under the
of
oy
' . publicity counsel and that the program be undertaken as soon as possible. a
. and feelthat a realistic program c| an be carried on for 30,00030,000 per year
Mr. Barnhart was asked to contact Sumner Rider & Associates Ruder & mos
Finn and Parsons and Nathans and outline the Association's objectives _ >
CRMC
/3
and the recommended budget figure of 30,000 per year to them and get
written recommendations from these various publicity counsels as to
how they would go about setting up the program and what the Association
would receive in return for their investment After receiving the written
will recommendation from the counsels the Chairman of the Committee -
|
analyze their proposals and if it is felt that one is superior to the
others and is capable of handling the Association publicity
Executive Committee program will report his findings to the
|
.
publicity should '. It was pointed out that the . stimulating in their work
counsel selected
a
be self
,
The publicity counsel should recognize that there is a new group of
engineers architects etc. continuously coming into the industrial field
and that they have to be made aware of the Association and its activities
_. Further the counsel should be capable of stimulating articles pertaining_
to insulation and to get the editors of trade journals and other
in
in
thinking insulation stories publica- tions
in terms of
in published
ee
Shows Trade Mr. Barnhart was asked to make a list of dates of
exhibiting in beginning in 1960 and the costs involvedin
them _
oO
~ ADJOURNMENT . a
There being no further business |
The meeting was adjourned
- Respectfully submitted me nye - : a
000162