Document 6Re5V41O46wz2jQR3rLVY4Zwo

CAN CUTS ILLUSTRATED HEADINGS AND LOGOTYPES PUS TRADE-MARKS, BRUSHES, ETC Newspoper Cut Service for Point Dealers Glidden Paints &t0iyw6etoe m Srayttfah# GLD32114* Th IS catalog shows illustrations of the new Glidden paint label-for all principal products. Mats or electros are available free to authorized Glidden dealers. Make use of them-frequently, as they are selling aids which promote you, as a Glidden dealer. They will familiarize your custo mers with Glidden paints. See instructions for ordering mats, electros or stereos, on page 2. INDEX A Muminurn Vshide ........ 50 ce KiiiooiiM................. 23 c Pamt and Varnish ,var ------------------- 47,51 am MixingLiquid ---------------50 im Paint ..................... 42,43.51 Asbestos Roof Cement 44, S3 Asbaatoa Roof Coahn ... 44 Roof Coating------- ------ 44 bila Paints ---------------- *9 bila Polish ----- --------------- 61 B i Tabla Top Finishing sh ................................. *7,51 ................................-- 39.46.52 actory and Roof Paint .... 46 t, Exterior ........... 33,51 t, Intarior .............. 52 .sphaltum ............... 46 Wood......................................46 ad Paint--------------------- 38. 51 : Color* ....------------------ 11 { Liquid ............... 50 >*y-Ute -------- 20 ................................. 53.62,63 t Saab Tool*--------------------- 63 tting Brushss ........... 62 ither-Bound Wall Bnjihai.. 62 tal-Bound Wall Brushes .. 62 ai Brushas------------ ...... 63 al Sash Tools ............ 63 }arhsn|tn' Brushas ...... 63 liar* .............--..... 62 h Tools..................................63 -ooching Brushas------ --------- 63 rad Brushas .............. 62 miah Bntshaa ............ 63 ill Bnaahaa .............. 62 Raatorar ................ 61 i Colon ................. 48 c Polishing Varnish ....... 27 g Compound____........ 47 Coating ................ 38 tixsd Matal Primar ....... 40 star Kalsomina .......... 23 Builattn ..........-------- 48 n Oil......................... 23.37,53 ymbols ................. 55 a Floor Crossing Pli-Namel)..............................51 a and Stucco Paint ....... 10 *. Cravica Filler (Japslac) .. 48 D a Dado Enamal ....... 17,21 ona Colon (Hi-Fashioo) ... 21 .nsacticida Glid-N ....... 61 ................................................23 .................................. 36 Japan .................. 37 wdar Products ........ 10,23 c . ........................................... 13 ice Barn Paint .... 39,46,52 c# Basacoat .......... 33,51 net House Paint ....... 33.51 Endurance Semi-Paste Paint_33,54 Endurance Shingle Sums ........ 28 Endurance Trim fc TrtiUs Colors_34 Endurance Wood Sum ...._28,51 Euston Whit# Lead_____34 Extenor Basacoat ..........__33,51 E-Z-C Machinery Enamal_..... 16 F Fabncote ................... 36,51 Factory Paint_..........__.... 46 Farm Paints____....46 Flat Brick Rad ................. 51 Flatting Oil .............. 24 Floorena Varnish ......... 27,30,51 Floor Finish#* .................. 32 Floor Wax_______ ______ 61 FToranamal 15,29,37.51 Foundsooo Coating .......... 39,51 Furniture Polish ................ 61 0 General Utility Varnish25,27 Gliddaocoat Fnamsl Uodorcoat ... 14 GUddaa Logotypes_____ 56,57,56,59 Glidden MstaUite .............. 52 Gliddao Pains, Can Cut ......... 34 GUddentpar Varnish .......... 25,52 Gliddan Spaedenamal ........... 52 Gliddsn Trademarks ............ 59 Glid-N Products ............... 61 GUd-SeaJ25 Glidtita, Galvanised Iren Primer ................... 41,52 Gold Paint .............____ 50,52 Gym Floor Varnish ............. 30 Kandy Homs Paint34,52 Haat-Rasisting Aluminum ....... 43 HLFashion Colors .............. 21 Highway Marking, Remark ...... 32 Household Insecticide ........... 61 House Paint ............. 33,36,51 Hot Water Kalsomina ........... 23 Hygienic Kalsira ................ 23 I Implement and Tractor Paint ____ 52 Interior Basacoat ............... 52 Iron Enamal ............ 17.41,54 Iron Primar .............. 40,41,52 j Japalac Aluminum Paint ...... 50, S2 Japaiac Crack k Crevica Fill.___48 Japalac Flat Whit*14 Japalac Floor k Intarior Varnish__30 Japalac 4-Hour Enamal.. 14,23,35,52 Japaiac Gold Point50,52 Japalac Ground Color24 Japalac Scnon Enamal 17,35,38,53 Japaiac Stora and Iron Snaaal _______ 17 41 u Japaiac Vamiah Stain'2*! 52 Japan Driar-------------- ----------------- 37 Japap*r Vamiah-------------------------- 25 x Kalsomina23 L Loed-O-Zin .......................................36 Lik-A-Rub26, 52 Linoleum Finish ............. 29,52 Liquid Cement Coering ....... 38.53 Liquid Cleaner ................. 61 Liquid Red Lead -......... 40 Liquid Roof Paints ............. 53 Liquid Wax .................... 61 Liquid Wood Filler48 Literature, Spred ............... 9 Logotypes 55,56,57.58,59 M Machinery Knamal ........... 16,46 Markin, Paint, Romarfc ......--.. 32 Maaticrato Floor Patch... 31 Maaticrato Primar31 Matallita 42,43,32 Matal Polish61 Matal Primar40,41,52 MildcRoaiatmc Paint..... 39 Mildeor-X 61 N Neve-Rot39,53 NevA-Ruat41.53 Naonpapar Ada 9 o Oil Colors 23.37,33 Oil Staiaa____-28.53 OU Wood Stain28,53 Outaido Primar .............. 33,51 P Paint and Vamiah Ramorer ... 47,51 Paata Paint___... 33,34,36,38,51.54 Paata Wood Filler48 Patching Plaster ............... 10 Perfect Undercoat ....... 14 Plastic Roof Camant ............ S3 Pli-Namol 15,29,31,52 Porch ii Dock Paint (Saa Florenamel)_____15.51 PostAd Bulletin Colors .......... 48 Pure Colon in OU 23,37,53 Q Quality Oil Colors37 X Rapid-Cata Vamiah26,53 Raady-Mada Ads._ 9 Rad Load Paint40 Radoct-O-Lita21,53 Ralatad Brush.___________________53 Ripolio (BLT) Enamal____13,22.53 Ripolin (QJ3.) Enamal .. 13.22,35,53 Ripoiin Whs. Fnamal-Undarmat__13 Rockspar Vamiah_____________ 26, S3 RoUeia------------------------------------------ 62 Romarfc No. 1 and No. 2_______ 32 Road Camant_____________.___44,45 Roof Coatinf44,45 Rood Paint 44.45,48, S3 Rust Paint39, S3 s Sand Finish ------------------------------- 23 Scratch Ramovor---------------------------61 Scraan Enamal------------- 17.35,38,53 Smlar, Wail --............... 14,19.25 Saaiatta Flat Wall Paint --.......... 19 Sami-Pasta Paint------------------- 33. 54 Shailac________ _______ -- 30, 39, 47 Shingle Stain28. 54 Sifn Paint. PostAd48 Slick Claanar _48, 54 Slick Linoleum Coarinf ...... 30,54 Smofca Stack Black ______________ 41 Spachtlin, Compound 10 Special Features 9 Speadanamai15,49,52 Spaadoiaum__________________ 29, 52 Speed-Wall......... ........ 19 Speed-Well Fist........... .............. 18.54 Speed-Wall Semi-Gloee............. 18.54 Speed-Wall Gloss....................... 18. 54 Speed-Wall Glaoinc Liquid24 Speed-Wall Interior Baaocoat .. 19,52 SpadatM Finishing Enamal____15.49 Spmy-Day-Lite .............. 20.54 Sprod Concrete h Stucco Paint___10 Spied Flat 10.12.51 Speed Luster .......................... 11.12.51 Sprod Patching Plaster_______ 10 Spred Spachtlin, Compound_____10 Sprod Satin--------------------------------- 11 Sprad Texture Well Finish______ 10 Staiaa.......28.53 Store It Iron Enamel ...... 17. 41. 54 Superior Braving Liquid50 Superior Spedane Enamel 16 Symbol of Color Authority55 T Texture Wall Finish ............ 10 Tim*Teeted Trademarks ..... 55,60 Tiaoeri' Paint_______________ 40,54 Turners' Rad............................... 40.54 Titaa-O-Ziac............................... 36, 54 Tire Paint .......... 49 Top*Cote........................................49.54 Tractor Enamel .......16.46 Trademarks............... 55.56.57.58.59 Traffic La b s Paint. Romark ..... 32 Truck. Tractor Is Machinary Enamal .................. 46.52 Tuba Colors.................... 37 v Vamiahea......... ...................... 25. 26. 27 Vamiah Remover ........_____ 47,51 Velvet Spedena Enamel 16 w Wallpaper Remover_____________ 61 Women# Vamiah25.54 Weathercote Coatings ......_45,54 Wood Killer........................................ 61 White Lend ........................................ 34 White Shellac...................................... 30 Wood Bleach........... .......................... 48 Wood Fillers........................................ 48 Wood Sum______________ _____ 28.51 z Zinc Dust Paint43 Zinc-O-Lith House Paint__ _ 36.54 CLD32116 GLIDDEN NEWSPAPER CUT SERVICE ALL MATS ARE FREE TO DEALERS sy to prepare effective advertisements for your 'ou don't have to be an advertising specialist to an interesting ad. The mats of all the modern jstrated on the following pages are available to iden dealers, free of charge This cut book is -d to assist you. LOCAL NEWSPAPER WILL HELP YOU t the products you want to show, order the mats leveland, and then ask your local newspaper to ou in preparing the ad. They will be glad to help iually you just turn over to the newspaper the e you wish to run with the cuts, and they will p a layout for your approvaL On pages 5, 6, 7 /ou will find suitable ad headings, as well as imselling points to help you make up your own ads. A LARGE VARIETY OF CUTS riety in sizes of the cuts makes it easy to use i making up newspaper ads, handbills, folders, lets, etc The many combinations of cuts and in be used to make attractive ads. KEEP THIS CUT BOOK AT HAND We suggest that you keep this cut book handy, as a quick reference-catalog for all major Glidden paint products. Although every Glidden product is not in cluded, this cut book does cover selling points on most paint products. For obvious reasons this cut book is not designed as a price list or catalog, but may act as a reminder file for your monthly inventory, as well as a cut book. Keep it handy for ready reference. MAKE TRACING OF CUTS YOU NEED We suggest that when making up ads, you do not cut out the illustrations from this book. Instead, trace the illustrations you desire on tissue paper and paste these tracings on your layouts. By doing this, you preserve a complete catalog of all available cuts without destroy ing two illustrations .. . the one you cut out and the one on the reverse side. HOW TO ORDER Mats of all the cuts shown in this book must be ordered by the numbers indicated below each cut. Electros also are available with same number, but check with the printer or newspaper whether a mat or electro is required. Use regular Glidden Adver tising Order Form No. 450, properly signed by your Glidden Sales Representative. THE GLIDDEN COMPANY 11001 MADISON AVENUE CLEVELAND 2. OHIO Cappwgn rtsg. fii Ghddes C GLD32117 INDEX OF CUTS BY PRODUCTS Below are listed leading Glidden Paint Products. The page numbers opposite each name indicates pages on which cuts may be found illustrating the use of these products, can cuts, logotypes, etc. The page numbers shown are not to be confused with the mat numbers, which appear under each illustration of cuts. FRODUCT PAGE No. IED PRODUCTS :d Flat........................... 10,12. SI id Luster....................... 11,12, SI id Satin...................................... 11 ed Related Products crete fit Stucco Paint...................10 thing Plaster...............................10 chtling Compound.......................10 ture Wall Finish...........................10 AMELS -C Machinery Enamel .... 16 renamel................... 15, 29, 37, 51 idencoat Enamel Undercoat . 14 alac Flat White...........................14 alac Quick-Drying Enamel . 14, 52 feet Enamel Undercoat .... 14 Namel................... 15, 29, 51, 52 olin (BLT).....................13, 53 olin (QD)........................ 13, 53 olin White Enamel Undercoat . 13 edenamel (Automotive Finish) . 15 dene.............................................. 15 erior Spedene Enamel .... 16 vet Spedene Enamel...................16 ODUCTS TOR INTERIOR ILLS AND WOODWORK el-ite Hygienic Kalsomine Cold Water).................................. 23 el-ite Hygienic Kalsomine Hot Water).................................. 23 lliant Colors.................................. 11 ish-Day-Lite .............................. 20 .d Finish...................................... 23 PRODUCT PAGE No. Daylight Dado Enamel...................21 Dricoat for Interior Use...................23 Colors in Oil......................................23 E-Z-C Machinery Enamel .... 16 Flatting Oil......................................24 Florenamel...................................15, 51 Gliddencoat Enamel Undercoat . . 14 Ground Color..................................24 Hi-Fashion Colors.......................... 21 Japalac Crack & Crevice Filler . . 48 Japalac Flat White .... 14 Japalac Ground Color...................... 24 Japalac Q. D. Enamel . . 22, 52 Kalsomine.................................... . 23 Perfect Enamel Undercoat .... 14 Pure Colors in Oil .......................... 23 Reflect-O-Lite..............................21, 53 Ripolin BLT..................................22 Ripolin Q. D..................................22, 53 Sealette Flat Wall Paint.................. 19 Speed-Wall (General Can Cuts) . 19 Speed-WaU Flat.......................... 18,54 Speed-Wall Glazing Liquid . . . .' 24 Speed-Wall Gloss...................... 18, 54 Speed-Wall Interior Base Coat . 19, 52 Speed-Wall Semi-Gloss .... 18, 54 Spray-Day-Lite....................... 20,54 Superior Spedene Enamel .... 16 Velvet Spedene Enamel...................16 VARNISHES Bar 8t Table Top Finishing Varnish...........................................27,51 Cabinet Polishing.............................. 27 PRODUCT PAGE No. Floorette Floor Varnish.................. 27 General Utility Varnish...................27 Gliddenspar ................................25,52 Glid-Seal.......................................... 25 Gym Floor Varnish.......................... 30 Japalac Floor and Interior Varnish 30 Japspar Varnish.............................. 25 Lik-A-Rub.................................. 26,52 Rapid-Cote............................... 26, 53 Rock Spar............................... 26, 53 Speedoleum...................................... 29 Varnish Remover................... 47, 51 Wearette Interior Varnish . . 25, 54 STAINS Endurance Shingle Stain . . . 28, 54 Endurance Wood Stain .... 28, 51 Japalac Q. D. Varnish Stain . 28, 52 Oil Wood Stain.......................... 28,53 PRODUCTS FOR FLOORS Floorette Varnish............... 27, 30, 51 Florenamel (For Interior & Exterior Use)....................... 29, 51 Gym Floor Varnish.......................... 30 Japalac Floor fis Interior Varnish . 30 MastiCrete Floor Patch....................31 Masticrete Primer ..... 31 Penetrex Penetrating Floor Finish . 32 Pli-Namel.............................. 29,51,52 Remark "1"......................................32 Romark "2"......................................32 Shellac..............................................30 Slick Linoleum Coating . . 30, 54 Speedoleum Linoleum Finish . 29, 52 Page 3 GL0 32118 DEX OF CUTS BY PRODUCTS (Continued) 3DUCT PAGE No. PRODUCT PAGE No. PRODUCT PAGE No. JUOR PAINT PRODUCTS Xed Paint....................... 38,51 . . 36 mce Basecoat................ 33,51 ince Bam Paint . . . . . 39 mce House Paint . . . 33,51 mce Semi-Paste .... 33,54 nee Trim A Trellis . . . . 34 White Lead................ . . 34 >te Canvas A Deck ing ............................... 36,51 mel............................... . . 37 tion Coating............... 39,51 i Paints (Gen. Can Cuts) . 34 Home Paint................ 34, 52 Paints........................... 33,51 Screen Enamel .... 35,53 3rier........................... . . 37 Zin ... ................ . . 36 Cement Coating . . . 38,53 Resisting Paste Paint . . 39 Sot............................... 39,53 >lors in Oil...................... 37,53 Oil Colors................ . . 37 BLT ....................... 22,53 Q- D............................... 35,53 Pure White Shellac . . 39 rated (Back of Label) . . . 34 -Zinc Paste Paint . . . 36, 54 -Zinc Self Cleaning Paste . . 36 ead........................... . . 34 ,ith House Paint . . . 36, 54 PROTECTIVE PAINTS m Paint--Ready Mixed 42, 51 dzed Metal Primer .... 40 Galvanized Iron Primer 41,52 Stove and Iron Enamel . 41, 54 led Lead........................... 40 ; Exterior--Ready Mixed 42, 52 t Heat-Resisting Aluminum 43 Metallite Heat-Resisting Ready Mixed......................................... 43 Metallite Interior-Exterior . . . .42 Metallite Interior Ready Mixed . 43 Nev-A-Rust ...........................41, 53 Smoke Stack Black......................41 Tinners* Red...........................40, 54 Zinc Dust Paint..........................43 ROOF PAINTS AND COATINGS Asphalt Asbestos Roof Cement 44, 53 Asphalt Asbestos Roof Coating 44, 53 Asphalt Roof Coating...................... 44 Weathercote Coating Cold Process Asphalt.....................................45, 54 Weathercote Fibrated Cement Cold Process Asphalt..........................45 PRODUCTS FOR FARM USE Barn, Factory and Roof Paint . . 46 Endurance Bam Paint .... 46, 52 Truck-Tractor and Machinery Enamel ................................. 46, 52 MISCELLANEOUS PRODUCTS Ad-E-Lite Paint A Varnish Remover..................................47, 51 Black Asphaltum..............................48 Caulking Compound (Gun Grade) . 47 Caulking Compound (Knife Grade) 47 Concrete and Stucco Paint .... 10 Japalac Crack A Crevice Filler . . 48 Liquid Wood Filler.......................... 48 Paste Wood Filler.......................... 48 Post-Ad Bulletin Colors.................. 48 Patching Plaster.............................. 10 Shellac............................................. 47 Slick Cleaner................................48,54 Spachtling Compound...................... 10 Texture Wall Finish.......................... 10 Wood Bleach......................................48 BRUSHES AND ROLLERS Flatting Brushes ................... 62, 53 Flat Sash Tools.................................. 63 Leather-Bound Wall Brushes ... 62 Metal-Bound Wall Brushes .62 Oval Brushes .......................................63 Oval Sash Tools.............................. 63 Smoothing Brushes ...... 63 Spred Brushes ...................................62 Spred Rollers...................................... 62 BRONZING PRODUCTS AAA Aluminum Vehicle .... 50 Japalac Aluminum Paint . 50, 52 Japalac Gold Paint................50, 52 Superior Bronzing Liquid ... 50 GUD-N PRODUCTS Auto Polish...................................... 61 Brush Restorer ....... 61 Floor Wax.......................................... 61 Furniture Polish..............................61 5% DDT Insect Killer.................. 61 Liquid Soapless Cleaner.................. 61 Metal Polish...................................... 61 Mildew-X.......................................... 61 Scratch Remover.............................. 61 Wall Paper Remover...................... 61 2-4-D Weed Killer.......................... 61 PRODUCTS TOR AUTOMOBILES Speedenamel........................... 49,52 Spedene Finishing Enamel .... 49 Tire Paint.......................................... 49 Top-Cote De Luxe Top Dressing 49,54 LOGOTYPES, TRADEMARKS, COLOR SYMBOLS Spred Flat.......................................... 12 Spred Luster...................................... 12 Glidden........................ 56, 57, 58, 59 Time-Tested........................... 55,60 Symbol of Color Authority .... 55 GLD32119 PY SUGGESTIONS FOR MAKING ADS ON MAJOR GUDDEN PAINT PRODUCTS nake it easy for you, we list below a selection of selling ts on leading Glidden Paint Products. /hen you prepare an advertisement, first make a layout /ing the headings and cuts--then write your message, layout gives your newspaper a rough idea of what you t, but leave it up to them to clean it up, or rearrange it iroper balance. you are writing copy on Glidden Endurance House Paint, for example, and your copy is long, you can incorporate all the selling points listed below. On the other hand, if the copy space is small, select only two or three of the selling points given. When an extremely large amount of copy is needed, the basic selling points shown below can easily be enlarged upon, which the newspaper can do for you if you need assistance. By using these salea-making copy suggestions, you give your newspaper ads, handbills, etc^ real selling punch. ED FLAT :D Flat fiaiah ia tha faaoaa ail amlsiaa paiat iapnnd oil.baaad formaiatioa that mixaa water . . . aa4a possible bp aa axclaaira a aay baas dsrdopmat. "Alpha" Prateia. aa caat carers mat aarfacas iadadiaf wallpar. aay ta apply with braah ar rollar. arabla mad waahabla -- aaaily rlraaed with mllpapar dsaaara. a aaplaaaaat "painty" adar. ties ia M aiaataa. aa (alias aiiad with 2 qaarta ai watar aakaa qaarta af paiat--anaarb far aa arerafa IF 14' raws. tiara prafarrad 2 la 1 by laadiac dataratara > a aatiaaal apialaa pall aa wall paiat ealara. raahaa aad apattan aaaily claaaad aaraataad by Gaad Hawaakaapiac. CD LUSTER D Laatar ia tha rsrdatieaary aaw typa wall ... a hich eil-eoataat pradaet that aizaa rater ... tha frat water-six ENAMEL ia f. tcallaat far bathroom aad Utchaa walla... a woodwork. aakaa lika a China Plata . .. vary darabla. xa aa Uka aafie . . . cata paiatlaa tiaaa ia ALF. acticaUy NO adar. >aa aa arar almost aay aarfaaa iacladiaf allpapar. >a railaa arissd with 1 qsart af water aiakaa ar S qaarta af mail aaaaqh far aa arer;a da roeae. ilan prafarrad 2 te 1 by laadiac daearatota a aatiaaal apiaiaa pall aa wall paiat colors, raahaa aad spatters aaaily claaaad. acts aa ita awa saalar. a priaaar aiadad. > baaaaaat raqairad. 4* washable1 ay ba acrabbad aad waahad rapaatadly. taraatead by Gaad Haaaahaapjaf. AD-EL-ITE KALSOMDtE |l|w|||I^...... . wiWia d aS aaiel wfcaa ......... lit ! * !--war la wdr-awt far taaal aad utt* raaaa twa Wan Id wf CaU Waiar Salaawlaa AD-EL-ITE PAINT AND VARNISH REMOVER Is m pen nnU iMIm (m Ml mtUtm Ua mtfmm rmdr fr reishAMt WM m* 4taGter sr ftoM Um c ps Ar . UgMlW iM ALUMINUM PAINT ASPHALT ASBESTOS ROOF CEMENT Pt mmm Gsottr ml p n Ni Pg SMg b law tMtai Is issrfs.HtfitTsflem --4 issMi A--tkm till tiosL ASPHALT ASBESTOS ROOr COATING (LIQUID) hliMtfMr mBr AabMH L g s m--pg bnMi--sm,imhmim*tobem4mfAmJS mw.ft, %rmkm mm mM*f --wem't M*. MArtar. s f mAi v b mL Imm Mill ImMs sa4 r r A hates to imSs . paw--, sto. ASPHALT ROOr COATING BAH AND TABLE TOP FINISHING VARNISH MrwMf tlaAMMASasA-MMVPNfw-daiMi. Bg Sr Ar b McAdNiWMrvM^ GMktapi Cm Ai nAAM Mi poUsharf ms Af mA w IMI|. BASH AND ROOF PAINT bntaiMl, mmth-- fNNM sstttu. Om mi mmi vMMaMrlw e wurnr. Cmn ni|k v mM **4 Mttl tmmm. krU| *U. BLACK A8PHALTUM MaSa fraa Wet aaalMr naia. Data, ata Maaim. lal Maafe aarfaaa. BRICK RED PAINT fwliil fw ail bfftafc mri\ BRILLIANT COLORS Ciaki 1to BM M Ftol md lnd ImIn . PM (Am Mlria Mat------- h>4 ar* *. BRTJSH-DAY4JTE OM tM GMsIty NWI mr r mMt Mn M ptsstM. w IIAmiG or ms --ry, <2mb hall Cats irtlssiy AmAlsf Nm WasAa Ukm Mai Mar to eetwhtod up--itoli A Wl msANI MI.ms ms I. IsMSn whAto 4ms M reitow with *. CABINET POLISHING VARNISH CAULKING COMPOUND CHROMATIZED METAL PRIMER llAMh VMS isd MIMMS SS to 1GS lit M--L ClMG hlutot WIINIHrf MGSmSIm M BMl Dries uwliM. Cf ms sMmlGGWy MS s r . ft, par Page 5 CLD3212 0 USE THESE SALES-MAKING COPY SUGGESTIONS IN YOUR ADS. MJTE DADO ENAMEL r aurtit taumr *M^**rk *r a< IttotoMs 4i. stoPM mmd tcto fsa. to* M U luk^trMi hl|fc iUh ir(MU mu m(. c o at whr >rn lla. Dn i mi fr lurA wilw ( t* pass UuramrA la- m ir *ttl bllttahM. ml patot for walls tmAlsscto to totar uA * UAL kMtr W Hamm to ittor i mm mHmb . u s Bih a*e ANmIm Nrfi TRANCE BARN PAINT nsbatly nU lor MBUy nrvto JRANCS BASECOAT toto*. taa AmtaAtoc mm* i^nto {wito. rib i t IiKIm iibif to Um Nif* (to (NtotoM far AaAAtog mm. FRANCE HOUSE PAINT 1 c m c*iha--Uttac w Imi RANCE SHINGLE STAINS RANCE TRIM A XUS COLORS h * In |>HM. uta mm4 InW. rt Mtai lafl fr . ! Mm, c u m. fi > (at ki. RANCE WOOD STAIN rto tolar to MaAtosAaA n Ml Mtoti bwiy < tlM mis. M(rtottlMnia to (hi ml EUSTON WHITE LEAD Cosy to Mis Mif to mm. TtaM wAI ims f m tmastfal Koto My i-Nil i mmiw Tto c Mm to MmM Ptoun. E-Z-C MACHXNERT ENAMEL Mis Mh s Taal u4 Iwlfi Ntos aatotm Mto WWW Ifflltost toan liffMi fWMttty, A Imto Bala*y for Am Mi Am. fABRICOTE CtaM MUIu m IM Ida u M. i >i t a FLATTING OIL Um Mtt hCM VMM Lm4 h Ol l laa tauriar nlla aaa naanat. FLOORETTE VARNISH (Vsry Into In UUU i VV mm tor* wAHa u m Dftto to MfM to ImH haw*. WB Mi toy or to*fe hto la FLORENAMEL (to to lato. 0 Tasi into Ala CuUtMiMto A MtoBto SWIM an * FOUNDATION COATING toy to s mHs A wto lull. I|ir ** to tosA GENERAL UTEUTT VARNISH fto fto Amcm. wsaAwarA ui GUDDENSPAR VARNISH - Ptoto. sit ssnin totorlir Mi atorto --r^to is GUD-SEAL tor to Atoshtoc aaato vtoa aAAaA I Ml Mtoto. llllic (to liPtotosM Mto. GLSDTXTE GALVANIZED IRON PRIMER ITs Amincur for pUwA irto mmd all ctoto Rato* pwiUlllr to irtlir mu I Ur tfstors patottot. GTM FLOOR VARNISH rtoM ri vmctokli tot (r A--a HANDY HOMS PAINT A tosrto HLFASHION COLORS TMkaUaaataM MM lartMMic M 1M . iummiito is itoytoi icn as As It. i (to all totori JAPALAC CRACK A CREVICE FILLER Far UUu mM kUwMai Mi*, m JAPALAC FLAT WHITE illy mm say smtosaa pstos (to twstow Intowiii JAPALAC FLOOR A INTERIOR VARNISH far i Um JAPALAC 4-HOUR ENAMEL Drito to fc totos to spstoltog Ultolkc hasty. Cavan to s ms wi Ifni asrhi sAt away Iitifiy IsMrwtoPtog--wmstos llto sktoa plsto. O Msft ctoici 1s t (vrtom, waaAwavfc to walls. Bsstoto tost, nto, Ms. taps Ms toto. Tto mc p A mmfmmm mm ms wtU Am mtoto. JAPALAC COLO PAINT ANm u m rtoi >M isctor Itoh. lAsto (to cmilslscic Arts > but, to. JAPALAC GROUND COLOR ImAImI toppsopi (to i i MmIm1 in JAPALAC SCREEN ENAMEL GLD32121 HESE COPY IDEAS WIU HELP SPARK UP YOUR ADS - USE THEM OFTEN ALAC STOVE AND ISON lNIi '.laaay. Jet black. baa I >wT mamaL 'r utarter Mt latartar natal sarfaaas. ALAC VARNISH STAIN arnabas end atalaa la aaa escratten. law u4 praama tha aacaiml bantr at tha rtaa la (aar kaan la 4nMa UcUr atnlal laal far radmishtep aid ar sew weed 4 weed AN DRIER ittrHa Mh banes ptiatan. laatar palmtan (ererite drter. hMNfktr reliable la aaarr **ii*f. SPAR VARNISH > ibaliWr aatarpratf. taette lla pals la aalar wcalleat bedy. 'Ill aat nar ar acnttfe white irate alaat (res fas (aar -A-RUB t tiaaikal nnlak (ar (imitate aad waadasilL -is daat (raa la aaa taar. :ar. Inaapanat (res (rate dead JID CEMENT COATING tt aa tarter ar latarter earlaaan cepe aat nchteri iiali paras pinat i alt, laattilaaa teswa JID RED LEAD all aate mt-teMblttve. piatactlaa paint JID WOOD FILLER r aaa aa all riaaa nalaad watd. aa aat dlaaalar tha aataral waad. TICRETE FLOOR PATCH trhaa all balsa, reach spate ar braaba la taaerate. weed aHalt. tile. natal ar aaaaa larlaaa fsnlras aa baatli IHaraa Iralp te eardaca. ill neteaa. watarpraad. eparhpnaf. ALLITE isnel-Uke Alas deesly raaatebllat alantenn. aba Ilka pallab late hast. aaa IfbA. radiate UpJ DEW-RESISTING PAINT titrate wildaw aad alter (taita laalte wile, darates, Ieap4asttep paint. NEVA-ROT Pretest* Mtoui ret. datap. lidaw. termites. sate. A rallaMa la twa typte Gresa aad Cist * Oderises aad sea-tesla te --* NEV-A-RUST A netaJ-eretactlTs paint. Rad tabibitfra plRH aawblaad with Uaaaad < Chiu Waad OIL Far all aaldaar aarfaaaa ad natal. Shades laalada pv*y, rad. irtn. brawn a OIL WOOD STAIN * Far astarter ar tetarter, saw ar aid weak. * Daap ptaatiates sUa-^raaarra a Calan paniant and aaa (adlap * tapalraa step Upkt wtptep. PASTE WOOD FILLER Far ail span gralsid waad. FENETREX Claw I prsteetten Mated dateaf. PERFECT ENAMEL UNDERCOAT iirrn aa (aandattea (ar laaat anaa \f. Baa paed werktep emailties. PU-NAMEL * Hatha i ptaa( wshabla PwtAd BULLETIN COLORS I In tens lUs. t tapalate aa daisbias aaat ad maab. Win IIiMias. Cate rlaanar. stnlphter lines. Far slaws, stem (rente. baMdtes tntraataa. t PURE COLORS ZN OIL Uneaeteled far ttettep white tead rmad te alL Ttet aaaaiate. praaarid paints and waU dahbn la an? aster pan Uka wHb this eatetaadtep pradarC Frsdaste teaatldal dated te paar favarHa aalar. QUALITT OIL COLORS Mtilaia straapth flats. - Wtt ttet paste paints, Ind te att. Aat waU paint.----------- RAPID-COTE (All-Pup***) VARNISH Drtea to (aar hears te a rteh. baanttdal Isetra. Osn nat ckaaps aster ad w*aA state ar dateh. Levels pardaattp te teapb and darabte tateh. REFLECT-O-UTE (WoahoJbU cold water Paint) i dryiap tsar rsrkiac. ate. askatla. paMte belldlaps. katate. * * Manly add waaar aad Redect-O-UU la raady (ar i lift U..I will... I..W1. I .rill. MiM. RIPOUN BLT ENAMEL Tha artalaal tesarnattenally (ana Uaad an wall fcnawn baHdfpa tkraaabant tha watid. Watav and waathar praal aiU aat evaak ar chip. TV baat naans! nada (ar lasIda ar aateids aa* an < RIPOLIN Q. D. ENAMEL ia A ssl( Irrdter, Idnl (ar waadwsrh. walla, (smftare. i RIPOUN WHITE ENAMEL UNDERCOAT np WMte. Flaws fvas (ran brwah Marks. (ar Kipa ROCKSPAR VARNISH A kaary badted varwlah Na ahrlnktep ar drytep. Ona aaat aaaate I naa ad atdteary varnish. Drtea bard te S4 bans. ROMARK Na. I aad No. 2 - Na. 1 drtea te Iftean ante. Na. I irwnb blsidlap ad asphalt. a* Na. atelnl trw brtek. aaarrste. SAND FINISH Gaaa aa aaslly snr wallhaard. aaw ar alt beard. taa-- MaUbsah, Patetad Seda Cantetea pant alltea sand. Washsa saitfr saad wan't sank aP. SEALETTE FLAT WALL PAINT Cleans with add aaap and Btpbdy nalatant te and llte barn. Use am wslipspar. plaster,'. wallbaard. raids SUCH CLEANER A waterteM type rlaanar (ar say painted. anatealad ar k taa slsa aa aacalUni hand and dirt patekly. e*dently. SUCK LINOLEUM COATING * Cryatel atear Qnteh drytep Far Hp iIig m daar aanvtep h. I sinks May V applted with | Page 7 GLP32122 ADVERTISING COPY SUGGESTIONS FOR YOUR ADVERTISEMENTS. STACK BLACK bUck lu*L rtlM. raallM* IA MEL iMU. inch*. Itectera. IcflMMla. percb aaA iraiara. b--to. btepdca. tu. -- reeA far c m tclll liecfi Ml pccf-fy. mm i mi il--n |k Am n n Hi . XUM (LinoUmn Flxuah) mi Itf U II--Im il --a Ha--tor II--toe-- pett AHp. ALL FLAT mb vtth the Hrk--s W UMt IIr M idUn celiarr. beae-- nthlr MT IV UU W MlflM, far Ihkf ms t Ynkn----- 1 far raa-- faratabU-- ALL SEMI-GLOSS kip to a kft Hr ALL GLOSS --to-- far walla. w--Awerh aaA aabto-- aaA barA wear aHI act tow-- tto able >1-- always leebe rraab id mitlisf aaltorp --t barber me. etaaA fee batbrae--a aaA bHchc-- wtote la --pevtaac ALL GLAZING LIQUID iap ttlpptoA. aiwld -- tit--p affect ALL INTERIOR BASECOAT 'to lab far lw a--t paattaf. iter. wallhaerd. ead--rk. --at -- Me -- dA serf--. SPEDENE FINISHING ENAMEL Olstt--c if-- inlliiHi --id Ur i--dlli id b-- MU. imd. re-- M reUtoc mw--i mi mlwtr*. 0-- mi --ilr indie A-- petot id. SPRAY-DAY-LXTE A b-- --i --hAI laUter Allah. Ccrcra mIIAt t*r vriar. Artr ertic withcal le er aaps. Pare fee it--If U MTtefi Mh Ibra--b better Uht SPIED CONCRETE A STUCCO PAINT I-- part af a--fa--i will --t eh*p -- pad. * Oa ail tppaa a# pa-- aa--ctor --ft----. SPRCO PATCHING PLASITR Patch-- all latefhr --rfac-- af pi--Ur. --fb -- i VH act ebrtok -- < SPRED SPACHTUNG COMPOUND Patch-- A-- haUdI-- braaba U pi--tar. Waa't abrtak. crack, er fall aai. Ib iImk h cadlp to a--k Aatah. Bid-- eetohlr to par--a-- SPRED TEXTURE WALL ITNISH SUPERIOR BRONZINO LIQUID Per ale--toe-- ai SUPERIOR SPEDENE ENAMEL lick fh Parable. Waebabto. tied!--A far weeAwerh. Qatok Arptoe. Will -- aac. TINNERS' PAINT Per --rial r--fa. Rattora. --a PH-- --IrkIp. wHI act weak WB act braak -- chip wbea tto -- --atal la I TITAN-O-ZINC * The --Her a----Ida wbMe petal adp bHUIa * O--aaat hlA-- -- wall -- tweaf th--pit utak * Cm be ttoteA to p--Aan basattfal i Ptrf--tip bate*eed fir--ato. THE PAINT ku. l tin dmik WUI mi mk m. m iW. TOPaCOTE tb-- rabrl-- aatc I Drt-- to fear baa-- to a bleb vtoaa. * Aba lira tec TRUCK, TRACTOR A MACHINERY ENAMEL `Cmnidlf la. i irtr--a --peaarc to rato. i VELVET SPEDENE ENAMEL I Ala-- ft-- fra-- to#hlihto. WEAHETTE VARNISH I--par-- A--tb ad tost-- to A-- fanuta--. lift pto-- beto-- --t Malr f faraltara a-- weeA< 1--7 beAtoA. caa be --bbcA to h Wards --dip. I--a-- -- b--b--arka WEATHZRCOTE COATINGS WHITE SHELLAC WOOD BLEACH Beach-- precttaeltp aap tppe aeeA to --tore! * Per htoed affect -- weeA. ZINC DUST PAINT 4 lire-- -- pH-- aaA AeUbto* Materiel. ZINC-O-LITH HOUSE PAINT 4 liadl--I f-- paRiral far-- patottoc. r ttotad Adepewdahto GLD3212 3 WILD MORE PROFITS WITH THE POWER OF .OCAL ADVERTISING IN YOUR OWN COMMUNITY ARE YOU MAXING lULl USE Or THESE SPRED FEATURES? Color Cards Q Neon Signs Tor Store Fronts Highway Signs Window Streamers G Counter Displays Timely Tips Window Display Ideas Decals G Demonstration Handbills G Floor Displays G Free Newspaper Mats already set up in a large variety G Mailing Pieces G Counter Literature G Color Books G Folders G Direct Mail G Live Radio Scripts G Radio Recordings for Spot Announcements G Store Layouts and Remodeling G Practical Sales Training Course for your Store G `Timely Tips' Magazine loaded with ideas G Special Folders designed for Schools, Contractors, Industries, etc. G Reprints of National Ads G Co-operative Advertising G Color Studio help on decorating. G Painting Specifications already prepared at headquarters ASK YOUR GUDDEN SALES REPRESENT ATIVE HOW YOU CAN UTILIZE THESE ITEMS FOR YOUR PROFIT. GLIDDEN PAINT-SELLING PROMOTION CAMPAIGNS HELP TBE INDEPENDENT DEALER YEAR-ROUND Glidden LOCAL COOPERATIVE NEWSPAPER PROGRAMS are bom anew every season of the year. There are special campaigns for SPRED products, and different, equally effective, campaigns for other major Glidden products. A continuous barrage of powerful merchandising, promotion, and adver tising support goes out from the Advertising Headquarters of The Glidden Company to help the Independent Paint Dealer. These features are aimed to make the Independent Paint Dealer's cash register ring regularly. Glidden Advertisements are featured in a markets, big and small, in every trading area in the United States and In addition to making your own ada from the cuts in this book, you can use ready made, complata advertisements, which are available to you. Tha above sample reproductions show complete, newspaper mats of SPRED advertisements. Ask your (Hidden sales representative to show you proofs of these, and many other ready-made, complete advertisements, which cover major Glidden products, such as ENDURANCE HOUSE PAINT; JAPALAQ FLORENAMEL; PLINAMEL; DRIWAL, etc All mats ate free to Glidden dealers. Page 9 GLP3212*