Document 6RXkMNp2Ej4e8MYRXOaVdKEyo

Ljter many months of researdi* this "Age of Color" Authority has been compiled and is issued to > the sincere hope that .viV. provide valuable assistance in determining pleasing color schemesfarauthenticex te/iorand Interior di'rorat:tstriatmmls. fm m n tm tiiiitttitttttttiitfji '<9*L&ur*u(! IHE GL1DDEN COMPANY recognizes the essential service which Paint Dealers, Master Painters, Architects, and Interior Decorators render in originating and maintaining the standards of colorful sur roundings for which American homes, public buildings, offices, stores, restaurants, hotels, schools, etc., are noted. Without its painting and decorating craft, America would soon become a nation, drab, indeed... a nation without the blending harmony of colors so skillfully obtained through the artistry of Architects and Master Painters using quality paint. . . and furthermore, a nation of homes decaying because of inadequate paint protection. In fact, according to figures obtained from authoritative sources, 75 out of every 100 homes in this country need painting today. These millions of homes are without proper protection against the constant attack of the elements with the result that the loss through decay, annually runs into huge sums--this loss through decay actually exceeding the loss byfire. Considering the importance, then, of good paints, varnishes, lacquers and enamels to American homes, it is the desire of The Glidden Company to cooperate with you in every way to help you provide home owners with the utmost in beautiful, harmoniously decorated homes ... to help you acquire a greater technical knowledge of materials and their correct use, from both a standpoint of artistry and of preservation of surfaces. With that objective in mind. The Glidden Company dedicates this "Age of Color" authority to the Paint Dealers, Master Painters, Architects, and Interior Decorators of the nation in order that they may continue to render a service worthy of appreciation in every community. Copyright 1936 by The Glidden Company Printed m U. S. A. GLD 040031 %a TREATISE <7* CO LOR. * It AUTHENTIC COLOR HARMONY Pip Reactions to Color (Men. Women, Children) . .......... 3 Light it Color............................. 4 The Five Principal Hue*...............................................................................................S The Five Intermediate Hues........................................................................................ 6 Complementary Colors.................................................................................................... 7 Circle of Hues... Value... Chroma.............................................................................8 Suggestions for Selecting Color Schemes . . ... . . 9 Applying Color Harmony in the Home.................................................................10 Influence of Exterior Litton Interior Colors . .... 11 MODERN WINDOW DRAPERIES............................................................... 12 COLOR FUNDAMENTALS FOR INTERIOR DECORATING . . 13 COLOR FOR ROME EXTERIORS Community Color Treatment................................................................ - 14-15 Dutch Colonial........................................................................... 16-17 Shingle Cottage......................................................................................................... 18-19 Spanish Stucco and Southern Colonial................................................................ 20-21 Early American or Cape Cod .. . . 22-23 Brick Homes of English and French Design.......................................................... 24-25 Modem Homes.............................................................................................................. 26 Summer Cottages, Boats, etc............................................................................................27 Suburban Home .............................................................................................................. 28 Oarages and Tourists'Camps............................. 29 Porches, Lawn Furniture............................................................................................ 30 Farm Buildings and Equipment........................................................................... 31 PAINT FAILURES TO GUARD AGAINST . .... 32 COLOR FOR HOME INTERIORS Flow of Color through the Home................................................................ ..... . 33 Halls and Entrances . 34-35 Living Rooms.............................................................................................................. 36-37 Dining Rooms........................................................................................................ 38-39 Kitchens................................... 40-41 Bedrooms......................................................................................................... 92-43 Bathrooms....................................................................................................................44-45 Breakfast Room, Sun Parlor.................................................................................46-47 Nursery, Sleeping Porch.............................................................................................48-49 Recreation Room, Den, Basement, Attic................................................................ 50-51 Furniture, Small Objects.............................................................................................52 APARTMENTS............................................................... 53 WAUL SURFACE TREATMENTS . . . . 54-55 FLOOR PAINTING SUGGESTIONS . . . 56 SCHOOLS Effect of Color on Student Welfare........................................................................... 57 Class Room Treatment . . ... 58 Gymnasiums, Showers, Locker Rooms........................ . . . 59 Light Reflection Values of Paint Colors..................................................................... 59 Reading Rooms, Dormitories.......................................................................................60 PAINTING FOR DETTER LIGHT . . . . . . 61 COLOR COMBINATIONS FOR SIGNS . . . . .61 SCHOOL EXECUTIVE OFFICES..................................................................... 62 HOTELS................................................................................................... 63 HOSPITALS .............................. . 64 BUSINESS OFFICES............................. . . 65 STORES............................................................................................................................... 66 GL1DDEN RESOURCES AND PAINT PRODUCTS . . 67-88 4 5 4 4 I I i 1 < I i i 1 t i i < t < i i Si o 3 The AiSMSSHIMpiBffiBt become color conscious. Wherever you Mcsrocby you see color . . . not the conservative, drab colors of yesterday, but brilliant hues in a wide range of color combinations that have been applied to everything from skyscrapers to kitchen utensils. There never was a time in the history of this country when color meant so much to the social and industrial interests of rite nation. In fact, the appeal of color has become important to the public, not only in home decoration, but also in the merchandise which it buys. This wave of universal interest in color has had a marked psychological effect on the people. It is only natural that color should find its climax in the home . . . with Paint Dealers, Master Painters, Architects and Interior Decorators bring the logical counselors in the selection of color schemes that produce the pleasing harmony so much in demand. The public realizes that understanding, talent and ex perience are essential to the proper selection of artistic and harmonious colors, particularly when brilliant or unusual hues are used. So important has color become that an intensive study has been made to determine the reactions of men, women and children of various ages to color. Because these reactions vary, the age and the class of people requesting advice on color should be considered before color schemes are selected and recommended. MEM REACTIONS TO COLOR WOMEN CHILDREN Chart I . . Men Preference The reactions of men to various colors differ considerably from the reactions of women to the same colors. As shown in the chart above, men prefer blue as their first choice in about 45% of all instances, with red and purple about equal in prefer ence, each being selected in about 22% of the tests. Green, yellow and orange follow in preference, with about 3% each. Black is used to represent the preference for the balance of the colors, which amounts to about 3 %. This preference applies to color generally and does not apply to any par ticular object, clothing or home decora tion. Men for the most part like cool colors much more than the warm colors. In the delicate colors, men prefer light blue. Chari 3 .. Wamen Preference Women prefer red as their first choice in about 42% of all instances, while purple, orange, green, blue, black (representing alt other colors not Usted) and yellow fol low in preference, in the order named. Exactly opposite to the preference of men, women strongly prefer the warm colors. In the deHcate colors, women prefer tints in light pink, ranging down to light yellow. This difference in color preferences be tween men and women clearly indicates the importance in selecting color harmo nies, of taking into consideration the nor mal reactions to color of those who are to live in the rooms to be decorated. Chart 5 .. Children Preference Children of school age indicate a prefer ence for blue over red, with yellow running a strong third, and green preferred over white. Black makes some appeal; however, the natural instinct, strong in children, leanstoward theprimary orbrilliant colors, which, as a result, should be used most in the decorative scheme of rooms for chil dren. As children develop, their color ap preciation changes with a greater prefer ence for subdued or less gay colors. As they pass into middle and old age, their preference lessens for the brilliant colors and they become attracted to the sombre, more conservative and dignified hues of neutral tones. Chart 3.. Men Prejudice The prejudice of men against certain colors is in somewhat the same ratio as their preference. Their strongest dislike is for yellow, orange and green, the warm colors; while a limited percentage of men show a prejudice to blue, red and purple. Chari 4 Wemen Prefudl As a rule, women show a strong prejudice tothe cool colors, particularlyblues,greens, and purples, with only a mild disuk for the warm colors of red and yellow. Their principal prejudice is orange, the only warm color which they seem to dislike. 3 Ch*ri .WsMe Prefer Babies cantellthedifferencebetween colors and almost invariably reach for red as their first choice, followed by blue; then white and green. This accounts for the bright colors used in painting toys and other objects for the very young. GLD 040033 White sunlight appears to be a pure white color, it really contains all colors. This is easily demonstrated by passing a pure WHITE ray of sunlight through a prism as shown in Pig. 7. The white light breaks up into ALL the colors of the spectrum. This produces various impres sions on the eye, which the eye accepts as colors. Fig. 7--"Showing what happens when light is passed through a prism. 8--A Munsell Arrangement It occurred to a scientist and an instructor of art, the late Albert H. Mansell, to develop and demonstrate, visually--to a state of near perfec tion--the three dimensions of color--hue, value and chroma. Today, the Munsell Color System is recognised and accepted as practical, and is used by The Gtidden Company in determining the hue, value and chroma of Glidden paints, as well as for determining authentic and harmonious sugges tions for color schemes to be used in the decora tive treatment of homes, commercial and public buildings, as shown in this "'Age oi Color" book. It we were to take a section out of the rainbow or spectrum of colors formed by passing a pure white ray of sunlight through a prism, as in Fig. 7, we would have a band of color beginning at one end with red and then on through the various hues to redpurple. This band can be separated into a range of equal visual steps, including the familiar colors such as red, yellow, green, blue and purple, which are known as the live principal hues. It will be noted that these principal hues merge into each other by means of such colors as yellow-red, green-yellow, blue-green, purple-blue and red-purple, which are known as the five inter mediate hues because they are half-way between the five princi pal hues. Thus, we have ten divisions upon the band, which provide a sufficient variety of hues for purposes of demonstration and for most practical color uses. Now, if we were to bend this band of ten hues into m circular hoop, as shown in Fig. 8^ the red at one end would meet the redpurple at the other end and form a circle of hues. These ten hues may, of course, be Infinitely subdivided. Fre quently, a given sate dees-sot-fell exactly cm"any ae-of these ten divisions of cote, but somewhere between two of them. The ten principal and intermediate hues can be further divided into ten sub-diviriom,udrich wculd give w fmesTOd vw.ttea of hue* s the average trained eye eoUld distinguish. Red-yellow- red, ,yellow?redyellw,: ,yefflow-i,'reew-ydlow, etc,, for instant*, would be the In-between hue* or second intermediate*. The Color Harmony Section of the trA$& of Color** m besod on the Mimeeil System and those colors are reproduced her nearly a# / pr&ctfoal with printer* ink* 4 GLD 040054 m 1 i i b i a h i h i i n &1 111 ^ i i 11 i i i i i COLOR HRROIOnYTHE FUNDAMENTAL LAWS OF Colors that come under the five sim ple hues. RER . . . . it one of the'wrmet of colon. It luficit* heat. fire, danger, ex citement; for that rea son, red* are seldom used In the man for homedecoration. Red'e main use is a* an "ac cent" color in rooms where walls are painted in soft or neutral tones. FIVETHE SIMPLE . . . OR PRINCIPAL HUES YELLOW . . b a primary hue, be tween red--a warm color, and green--a cool color. In itself, it suggests brightnessand sunshine. It is ideal for rooms receiving little directUght. Pale yellow is cool-looking; while yellow-red is distinctly a warm color. GREEN . . . in the middle of the spectrum, is basically a cool color, although there are warm shades of green. The fact that all green hues are rest ful makes it a popular bask color for decora tion. Coed blue-green* are splendid for rooms receiving direct sun light. BLUE . . . . is a cool color, suggest ing the ocean, the sky. etc. Being a transparent and receding color, it adapts itself readily to use in large masses rather than as a trim color, except when used to complement yellowred, Blue hat an air of restfulness that lends dignity to a room. PURPLE . * with its suggestion of royalty, is a cold stately color. It is seldom used as a background color for a room.When prop erly employed as a trim color, particularly with shades of warm yellow, it provide* just the right touch of coldness. Purple in decoration re quires expert handling. Color has always intrigued mankind. From the earliest known stages of civilization, color has been used to express the joy of living. The problem of employing color, winch primitive mankind was continually trying to solve, is the same problem that modem mankind is striving to solve in planning deco rative treatments. We may say we know practically nothing about color; yet, we do, because nearly everybody has the ability to distin guish between color that is plearing and color that is not plearing. What most of us do not understand are the funda mental laws of color which determine why certain combina tions of color look harmonious to us, while others, to use a common term, dash. There are five simple or principal hues--red, yellow, green, blue and purple. All other colors may be formed through a com bination of these prindpal hues, or by adding white or black. The mixture of two adjoining simple hues gives an intermediate hue which is complementary to one of the other simple hues. (See Fig. 14, p. 6) When colors that complement each other are used in home decoration, we look on the combination as harmonious. Consider color in relation to its use on a surface ... for exam ple, a painted surface. Pure white light, as we know, contains all colors. When we look at a colored object, for example, blue, we see blue because that object has absorbed all of the rays from white light except blue, and is reflecting blue rays back to our eyes. Light, therefore, is essential in producing color impressions. Well-lighted rooms reflect all the colors more truly in hue, value and chroma, while rooms with insuffident light will not reflect the true hue. In a dark room there are no light rays to be reflected to the eye, therefore no color is seen. All the objects in a dark room appear black. Colored lights tend to change the colors of a room. For ex ample, a yellow light gives a blue wall a green hue while a green light makes a blue wall look greyer and darker. GLD 040035 Fig. 14 A Muntel! Color Arrange ment showing the Five Prin cipal and Five Intermediate Hue*. HUES AND Til El It OPPOITES, OR INTERMEDIATE HUES........................... Fig. 14 shows the five simple or principal hues in the large circles and their opposites, or intermediate hues in the small circles. The Spinning Test The method used to deter mine an intermediate color is to spin a disc on which half the area is one simple hue and half another simple hue. It will be noted that a line extends from the principal hue in the larger circle to its opposite. For instance, blue* green, an intermediate color between blue and green, is the opposite or complementary color of red; purple-blue, the intermediate color between purple and blue, is the opposite of yellow; red-purple, between red and purple, is the opposite of green; yellow-red, between yellow and red, is the opposite of blue; green-yellow, between green and yellow, is the opposite of purple. o This theory of opposite or complementary colors is often used unknowingly, in home decoration. For instance, a room in which ivory or cream is used on walls is in the yellow hue. Because ivory is mostly white, the large area of this hue on the walls is weak if used by itself. Con sequently, a rust colored carpet, which is in the yellow-red hue, can be used, with blue drapes. Perfect harmony is thus secured by using accenting pieces of opposite hues. m. i6 . 0 Pig. IS To illustrate the Spinning Test, in Fig. IS two simple hues, red and yellow, have been placed on a disc in equal areas. Spinning the disc pro duces the yellow-red interme diate hue shown in Fig. 16. GLD 040036 iT iiim n m im n i \u u u u u m HARMONY FROM THE USE OF COfnPLEfflEnTflRY COLORS In Fig. 14 arc shown the five principal hues and their opposites or complementary colors. The principal hues and their opposites are not only the farthest apart on the circle of hues, but are the most strongly contrasting. Now, the question may be asked: "How is it determined that the colors which fall opposite one another on the hue circle are most strongly contrasting?" The test is to take two hues that are truly oppo site, as red and blue-green, of the same chroma strength and value, and arrange them in equal parts on a disc. When the disc is revolved so rapidly that neither of the colors can be seen separately, they will unite to form a perfect neutral gray. Neutral grays are approached only when opposite or nearly opposite hues are spun. If, in the above case, a green had been used instead of a blue green, the gray would show to be on the yellow side. You, no doubt, have at some time or other stepped into a room of a home where one color predominated to the point of making the whole room unattractive. Had this predominating color been used sparingly--for instance, as a trim--a pleasing color scheme might have resulted. Or, if this stronger color had been relieved by the use of its complementary or opposite hue, the entire effect of the two colors seen at once in combination would have been different, more neutral, and more harmonious. Other simple facts to remember in room decora tion are these: If there is a great deal of trim Hrea in~ a room, such as cupboards in kitchens, the trim should be a color that does not pre dominate over the wall color. In large rooms with small wall areas, due to numerous windows and openings, brighter, stronger colors may be used on the walls without destroying the harmonious effect. The two diagrams on this page, known as the Young-Helmholtz theory, are further tests of color opposites. Fig. 19 Fig. 19 Fig. 18 WATCH THE: TRHAFI FIC LIGHTS ... CHflHGE Here is an interesting test to make to prove the colors in the above illustra tion are opposites, Oase intently at the black spot between the blue-green and red hues on the traffic light while counting to twenty, slowly. Then shift your gase to the black spot on the traffic light to the left and you will see an illusion of the traffic lights chang ing from red to blue-green and bluegreen to red. MAKE TEST This is a three-color test to determine the opposites toyellow, blue and red. Oase intently at the Mack spot between the three diamonds while counting to twenty slowly. Then lower the gaze to the black spot directly below the dia monds and you will see the after-image in colors which will be the exact oppo sites of the colon in the diamonds. The opposite to yellow win be purple-blue; the opposite to blue, yellow-red; the opposite to red, blue-green. GLD 040037 TIIK CIRCLE -HUES... SHOWING QOfnPLEITtEnTflRY HUES Hue, the first dimension, is defined by Mr. A. H. Munseli as "the quality by Which we distinguish one color family from another, as a red from a yellow, a blue from a green, etc.", but this dimension does not tell us whether the color is dark or light, strong or weak. Hue is the first characteristic of a color detected by the eye. In Fig. 20, at the left, we show a circle of hues of the principal and interme diate hues. No matter from what hue you draw a line through the neutral gray center marked "N," it will fall upon the hue or intermediate hue which is its strongest contrast or com plementary color. Pit. 30 /\n \ The Munseli CIRCLE OF HUES Fit. 31 The Munseli VALUE SCALE ''w'' 2 3 45 Fit. 33 The Munseli CHROMA STEPS Value is that quality which distinguishes whether a color it light or dark, for example, light blue or dark blue. At the left of the page ia a scale of value. Between black at the lower end, representing the absence of light, and white at the top representing pure light, are nine visual steps of neutral gray or value steps. Pure blue is a low value color because it is dark, or near the black in the scale. Pure yellow is a Ugh value color be cause it it light, or near the white end of the scale. The value of a color is determined by comparing it with the different grays of the scale, which indicate how dark or light it ia. Chroma is the third dimension of color, which distinguishes strong colors from colors that have been subdued in strength by inter mixture of gray of the tame value or by intermixture of the same value of the true complementary hue. At the left are the chroma steps. These steps show two hues, red and its opposite blue-green, both at $ value. At 5 value, red is at it* maximum strength at 8 chroma and blue-green at its maxi mum strength st S chroma. Both grow grayer and weaker in color strength until they lose their strength entirely when they reach the 5 neutral of the value scale. Paths of chroma for different hues are not all the same length. Colors differ in chroma strength in that tome are more powerful than others. Yellow reaches its maxi mum strength at 8 value, because it is a light color; green at S value; blue at 4; and purple at 4. Now, let's see how we can write a complete color formula for a color like Marsh Rose. It is in the red hue. It is S steps from the bottom of the scale of value and S steps out ots the chroma path. A complete color formula for this color would therefore be written R-5/5. R stands for the red hue. Value is the number written over the line, as S/. Chroma is indicated by the number written below the line, as /5. 8 GLB 040038 v i i i i i i t i t i V . i i i i i i'T T r r r r r r r r r r r r i i The five circles above represent an interesting color phenomena. The yellow color of the circles in every case is exactly the same as to hue, value and chroma. Yet, by introducing bands of black and the four principal hues of red, green, blue and purple across the yellow background, the yellow is made to appear differently in each circle. This shows the effect of trim colors in changing the hue of a room background. HELPFUL SUGGESTIONS IN SELECTING COLOR SCHEMES In selecting color schemes, Hue, Value and Chroma are the three factors to consider. Pig 3l Phi 39 In Vigs. 88 and 29, the outride cotow ate two complementary or op posite hues, blue-green and red. The centers are identical edtow ofhigh valuebut weakerchroma red. Note how much stronger and tower in value the red center ap pears in Fig. 28. There are certain "two-tone" combinations in the same hue that are very satisfactory and invariably produce pleasing color schemes. For instance, in Glidden Speed-Wall Flat, light ivory with light tan . . . ivory with medium buff . . . light pink with old rose . . . delicate green with medium green . . . light gray with pearl gray . .. light blue with delft blue ... are color combinations that look well and wear well. In Glidden Speed-Wall Semi-Gloss, excellent two-tone combinations are mist blue with sky blue . . . ivory with fawn . . . caen stone with beige . . . pearl gray with lemont stone . . . silver with steel gray . . . delicate green and Florida green ... elf green and sea green. Ivory and cream are good with the darker, heavier colors. A strong chroma color should be used with a weak chroma color. A small area of a strong chroma color will balance a number of parts of a weaker chroma color of its opposite. Avoid the use of too strong colors on large areas. The most effective combinations are secured with a weaker chroma color for the large areas and a strong chroma color for the trim. Strong colors like red, yellow-red, and warm yellow make large rooms look smaller and cosier. Small rooms look larger when finished in light and weaker shades of blue, or cold green. Rooms with very large Windows ,and a super abundance of daylight can be toned down and softened by the use of greys, greens and the more conservative shades of the brighter hues. Poorly lighted rooms brighten Up when painted with light colors that reflect the light. Two strong chroma hues of yellow and purple- blue are used in Figs. 39 and 31 with the same strong green in both cen ters. In Fig. 30 the green color is higher In value, and appears more yellow. Fig. 34 Fig. 35 Figs. 32 and 33 show two opposite hues of green and red-purple around centers of rite same lightervalue green. The green in Fig. 32 ap pears strong in chroma and lower in value with the same green in Fig. 33 appearing slightly bluer, weaker in chroma, but higher in value. In Figs. 34 and 35 yel low-red appears with its complement blue. The blue of higher value and weaker chroma in the centers changes to a darker, stronger chroma blue fat Fig, 34 and a lighter blue in Fig. 35. Fig. 36 Fig. 27 The five pates of color example* in ihe apSit ovate above clearly indicate what happens to a color when the hack* ground is changed* Although the center panel* in each pair oi figures are cxaotly the same in color (do can be proven by masking off the background* and comparing the center colors) the different colored background* mftJco the center* took entirety different. This same prin* cipie applies to room decoration* Faint the wall* a different color and immediately the furnishings and fixture* take on a different hue* 8. Two complementary col ors of green-yellow and purple surround centers of lighter, weakerpurpleblue in Figs. 3S and 37. The green-yellow in Fig. 36 decidedlystrengtlsens the purple-blue centercolor. GLD 40039 COLORAPPLYING IN JOULE The use of correct colors in interior decoration is an art that merits deep study. In our everyday life there is probably nothing we appreciate more, and under stand less, than color. Without understanding the fun damental laws of color, some of us have a certain inherent color sense that enables us to obtain fair results with our selections of colors. However, just as a good ear for music must be developed, so must a true sense of color be developed through the study of the fundamentals of color harmony. We cannot afford to use color simply because its beauty pleases us, but should consider its effect upon us from a psychological angle. Color schemes should harmonize with the character of the room. Bedrooms, for example, should be finished in restful tones, remembering, however, that pastel walls can never be successfully combined with massive looking furniture. Bright colors in a bedroom, ofcourse, would provide a cheerful atmosphere in the morning when we first awake, but the main purpose of a bed room is sleep and anything which detracts from that purpose has no place there. Dining rooms may be finished in cheerful hues, avoiding as much as pos sible colors that are too bright and strong and might reflect into the food, making it unappetizing looking. Kitchens are best finished in cool colors, suggesting sanitation, cleanliness and coolness. The larger the kitchen, the less intense the color should be. The living worn is the show room of the home and lends itself to unusual color treatment. In the chart below are shown some suggested harmon ious color combinations in accessories, curtains, upholstery, furniture, nigs and walls--for living rooms, dining rooms and halls. COLOR SUGGESTIONS FOR YOUR ROOMS LIVING. ROOM )ININ ROOM HML Accessories Curtains Upholstery Furniture Rugs Walls 10* GtB #4@I40 *4 -4 <4 rJ* *= = kc4 *=4 ^1 U4 L. e=4 4 INFLUENCE OF EXTERIOR LIGHT . IRTERIOR COLORS In planning color schemes for interiors, the first important factor to con sider is the source of light. This source of light should be carefully analyzed, particularly for the ceilings, walls and floors. We have learned in preceding pages that light is absorbed by all the objects in a room and that their color represents the ray of light not absorbed, which S is reflected back into our eyes. Every color reflects a certain amount of its tone on the other objects in a room. A strong exterior light will cause walls and ceilings to reflect their colors back into a room. Thus, it is unwise to use large areas of warm colors of great intensity in a room that gets a great amount of sunlight; nor can we use cool colors in a room that gets a very small amount of natural light. NORTH EXPOSURE A room having a north light or north exposure receives no direct sunlight and is a shadowed room. The reflected light from its walls will be of a cool quality. Therefore, for this type of room the fol lowing warm colors can be used with great success: yellow, gold, yellow-red or orange, cherry, rose and, in fact, all the colors that appear in the warm section of the circle of hues (Pig. 20). Because the light in north rooms varies but slightly in quantity and quality, it is much favored by artists because it is a splendid room in which to match colors. SOUTH EXPOSURE Here we start coming around the com pass to the warmer light, for the south exposure is influenced by the bright sunny west exposure the greater part ofthe year. Because ofthe great amount of light &nd sun entering south rooms, they arc much favored for living rooms. In these rooms can be used light and airy tones of cool colors, such as green, light blue, green-yellow, blue-green, silver, light orchid, olive, etc. Light grays and silver grays can also be used where a neutral color is desired, with bright, harmonious furnishings. EAST EXPOSURE While the east side of the home receives the early morning sunlight, this light is not considered a really warm light in the sense of the west exposed room. The rays of the sun from the east are hard and give a harsh look to colon. As a result, it is advisable in a room with east exposure to stay more in the neutral color scope--colors that are neither particularly warm nor cool. Such suggested colors would be light gray, ivory, cream, buff, putty and gray-tan. Certain warm colors of the type used in rooms with north exposure can also be used, especially where the windows facing the east are quite small. WEST EXPOSURE The source of light which enters rooms with west exposure generally is warm est of any section of the compass, par ticularly during the entire afternoon. Toward dusk the light becomes soft and seems to mellow all colors. Such a room can use colors in the cool range of the spectrum, bearing in mind, of course, to keep all wall and ceiling colors in soft tones so that the reflection will not be too startling and will not reflect too great a color change into the room. In a room of uncertain exposure where west light conflicts, say, with east light, neutral colors are desirable. 11- GLD 040041  Living Room Alcove above has been made bright with eelanese striped gauze, lined valance and cascades faced with pale lavender. Wails are pale lavender--holdbacks ofbrass after the Greek Key pattern. i THE fllODERD mOOE IN WINDW DBAPBRIBS Correct design, pattern and colors of draperies are most essential, to perfect harmony In the interior decorating scheme. Draperies pro vide that final touch of the artist that makes the home a place of charm and beauty. Examples shown on this page are noteworthy of the interior decorator's art. The library above offers another cool note of pale green walk, elfgreen Speed-Wallwood work, and a stubby weave dra pery fabric of rayc sad cotton in the same green. Soft effect cornice finished in gold rosette and gold holdback* and rosettes. To the left: Any sun room kept in the cool scheme of tans and greens i* delightful both summer and winter. Walla are Speed-Wall medium buff coSoc-- Venetian blinds painted the same coles' with Florida green tapes. Draperies are of sau doth per pendicularly striped, In various shades of brown, tan and green. Below h an unususj trimming for French doors. Draperies are hung on swinging cranes to facil itate door opening. Walls are in flat cream color, Venetian blinds in white with brown tape. Dra peries of ranfast cotton rep-- green-blue--unlined, holdbacks tomatchwithbrownxtarroeettes. The Frenehy type scheme above, with Gliddcn Speed-Wall buff color, light orchid in the same paint for the woodwork. Draperies of a deep orchid gauze. Scalloped wood cor nice outlined in light orchid, wood valance in the buff color with rope and tassel trimming on the valance. This daring color scheme of a modern bedroom to the right has buff walls, sky blue woodwork, Venetian blinds painted sky blue with deepblue plum tapes. Dress ing table skirt and draperies of the deep blue plum satin--dra peries faced with the same blue as the blinds and edged with a gold cord. Blue cord holdbacks and gold rosette. A band of blue at the top of the dressing table, mirror base in pale gold. - 12 GLU 4004 =4 =5# r4 *= =* ==# =# = *= *=# ~=* COLOR FOODfllLIEfllOLS... IMERIOR DECORRTIRG Every home is a separate and distinct subject to be In selecting color schemes for rooms, the wall colors treated for color... no two are alike. Size and arrange should first be selected, followed by a choice of har ment of rooms, type of floors and woodwork, furnish ings and exposure are all factors in deciding what monizing floor and ceiling colors. At stated, walls should generally be fight, with bright colors being used colors can be used to best advantage. as accenting colors in the form of trims. Bright colors Regardless of the varying situations found in different homes, there are certain fundamental laws of color harmony, as discussed in the preceding pages, which on walls are usually avoided except where the wall space is well broken up by windows, doorways, etc., or where the room is unusually dark. can be followed with satisfactory results. In selecting The ceiling is generally the lightest color in the room the colors for a room, exposure is the first factor to be considered. On page 11 are explained the best colors being a shade or two fighter than the wall color. Un usual effects can sometimes be achieved with dark to use in rooms having north, south, east and west exposures. The next factor, and a very im portant one, is to decide whether the room is going to be com pletely redecorated and refur nished from start to finish as to colored ceilings, but it is usually wise to securethe help of a decorative expert before using tins idea. To begin with, tiie room must be a type which can stand this radical treatment ... dark ceilings have the effect ofmaking the ceilings look lower. furniture, drapes, rugs, etc., or Except in rare cases, the floor is whether the present furnishings the darkest area in the room, and accessories are to be used in particularly when the furnish the room, with perhaps only a ings are light. Floors act as a note of freshness added here and foundation for the room and there through the medium of bright colored slip covers on fur thus should radiate strength. The baseboard usually carries niture, a rug dyed a different the tone of the floor. color, new draperies, etc. Three colors are usually con If the room is to be completely redecorated, practically any har monious selection of colors can be made, keeping in mind the exposure of the room and the Even closets todaymboatdbo treatedcarefully as to color. When tha eloaat door it opened, the closer shouldpresent a contrasting oofor acheme that harmonirea wellwith the room interior. siderednecessarytomake areally interesting room. One color is used for walls,with a lighter color for the ceiling. Then a supple* mentary color is selected for use to which it is to be put. If the present furnishings the trim which harmonizes well with the walls and are to be retained, there is, naturally, a color scheme with the predominating color of the furnishings in the already present and the wall and ceiling colors should room. This color is usually selected for emphasis and be selected with the idea of forming a harmonious is frequently referred to as "just the touch of color background for the furnishings. that makes the room." Walls, ceiling and floor comprise what might be termed the "shell" of the room. As a background for the fur nishings, they must tie the furnishings together har moniously. Soft, light colors, including gray, are most used for this purpose. Gray, being an intermediate step between white--which contains all colors--and black--which has neither light nor color--is a neutral shade which acts as a harmonious background for prac tically any type of color scheme in home furnishings. Prom nature we get the baric idea for room decora tion. The light blue and white of the sky tones down to the light greens of the trees and the dark brown of the earth. In a room this corresponds to a light ceiling, slightly darker walls and a dark floor. One further thing to remember is that color schemes of rooms adjoining each other and visible to each other through large doorways should be carefully selected so that the colors do not dash, but flow into each other harmoniously. In selecting colors for walls and woodwork, there is a law of dominance which demands that the amount of area occupied by one color shall be considerablygreater than the area occupied by the othercolor. A like amount of each of two colors in area is rarely satisfactory. Throughout this "Age of Color" book you will find suggested color schemes for interiors and exteriors which are basically authentic according to the fun damental laws of color harmony. 13 GLD 040043 The neighbor to be blessed is the fellow who loves his home and his family . . . v;ho is considerate of everybody and every thing in the community . . . who keeps up his property, con stantly improving and beautifying his home and grounds . . who paints his house with a color scheme which will not defect from the beauty of adjoining homes, particularly homes set close together. IILKNIIINO THE HOME INTO A COMMUNITY TO BE PROUD OF ... Here and there dotted throughout the nation one finds communities that enjoy far-reaching reputations for their delightfully beautiful homes and artistic land scaped surroundings. Sometimes these picturesque communities comprise only a relatively small area, but no matter how small or how large, these show places of the locality are invariably known and pointed to with pride. These much admired communities are not necessarily comprised of costly homes with extensive grounds ... in fact, in the majority of instances, the homes them selves are smalt and inexpensive, occupying lots with an average frontage of from SO to 100 feet. It isn't money invested originally or the cost of maintenance that gives to such a community the effect of a beau tiful setting, clustered with colorful jewels ... no indeed, nor is it the design, the modern treatment or the newness of the homes. What, then, is this thing that makes a community stand out by itself in its self-contained beauty? Look for yourself and you will agree that the answer is ... color . . . color harmoniously employed not only on the individual homes but on each home in relation to adjoining homes and the general community color scheme as a whole. The color employed on the individual homes has been invariably studied carefully to enhance the natural beauty of the home's architectural lines and to make this architecture fit into nature's colorings in the land scaping scene. Spots of color here and there through the grounds provide a delightful accent for the color scheme of the home and the entire community. These spots of color are accomplished through brilliant, deco rative treatment of bird houses, lawn furniture, trel lises, fences, rain-barrels, etc. It will also be observed invariably in these strikingly colorful communities that considerable license has been taken by home owners in the use of more brilliant hues and more than the conventional number of colors ordinarily re lied upon for exterior decoration. Porches will be found painted in colorful and con trasting hues that harmonize with simi larly colorful shutters, flower boxes, window casements, raintroughs, etc. The good neighbor imKh i that a home not kept up, or m home with m doooretive treetment that does not harmonkta with nearby home*, canjeopardiae the attraotivne**ot the entirecommunity, ite property value* and it* income from rental*. Neighborhood pride as well as individual home pride is essential to accomplish a smart community effect. It is well worth the consideration of the individual home owner to studir the community general color scheme before deciding on the color treatment for his home because where a community as a whole is beau tiful, there is always a waiting list among those who wish either to rent homes in the community or to buy properties outright. Vacant property sells or rents readily at greatly in creased prices in colorful communities. In a very short time a community is fully built up. Those who erect new homes have so much pride in the community that they select only artistic designs that enhance the general character of the neighborhood. In smart looking communities of homes artistically decorated and properly maintained wall be found the dependable citizenry of the community ... those who are proud of their homes .. . proud of their commu nity .. . proud of the country in which they live. Strutri ImndMcmping *nd afoul with oolor/ui Aandl/j)| of lawn furnituro, tflliie*, foaowj bird houw, etc., produo* a totting tor * AomeofwfticfitJieow'n* r cen bo Juotly proud* GLD 040045 <4 t h e DUTCH COLO HIM v b s ig k The original Dutch Colonial design, with its gambrel roof and ample space on the second floor, was evolved by the early Dutch settlers in the United States, on Staten Island, the latter part of the eighteenth century. This design subsequently met with such popularity that the modern adaptation, illustrated above, has become one of the most popular and practical styles of architecture in this country. Although usually painted in light colors, this home lends itself to a carefully harmonized dark color combination of the type shown at the left. Color combine tions used above: Roof--Glidden Endur ance Shingle Stain Maroon. Sody--Glidden Endurance Paint White. Trim--Glidden Endurance Paint Vert Green. Upper left: Roof--Endurance Shin gle Stain Yellow. Body--Endurance Paint Cottage Brown. Trim--Endur ance Paint Cream. Lower left: Roof--Endurance Shin gle Stain Light Green. Body--Endur ance Paint Pearl Gray. Trim-- Endurance Paint Old Ivory. Lower ri$ht: Roof---Endurance Shingle Stain Dark Brown. Body-- Endurance Paint Cream White. Trim - Endurance Paint Cottage Brown. GLB 040046 . i. %V1IKN IT OMi:S Til PAINTING THE OUTSIDE OF 0 HOfllE A home owner does many things when he paints his home. First of all, he beautifies the surface . . adding color and cleanli ness. Second, he gives his home a protective coating that defies wear and weather. And third, he builds home pride that re flects a better at mosphere for his whole family. In selecting a color scheme for a home, the first factor for consideration is the People who take pride in their homes appreciate the impor tance of smart entrance-ways. A rather unusual doorway is one of the type shown above. type of architec ture. Proper color treatment helps even the best of architecture to look better. The Dutch Colonial home, for example, usually lends itself to plain white or to the more conservative, quiet colors for the general decorative treatment. . . while other types may require brighter or heavier shades. Note the upper illustration on the opposite page. Its white body paint with green trim makes a delightful combination of colors. Color can solve architectural problems. Light colors make a small house look larger--dark colors make a large house look smaller. When light colors are used on a house overly large, a dark color trim will help to reduce the apparent size of the house. Trim colors on houses too tall should run horizontally; on houses too low, vertically. Buildings too tall for their width may be made to look lower by the use of a dark color on the upper body and a lighter color on the lower body. On houses too wide and too low, the use of dark colored roofs should be avoided. On large homes brightly colored shutters take up some of the wall space and tend to make the windows look wider. Surroundings are also of vital importance in selecting color schemes. Homes surrounded by trees and green shrubbery usually look best in pure white or the lighter colors. Houses located on a hill or apart from their neighbors, and which have very little foliage and few trees to enhance their beauty, look best in richer, darker tones that do not make them stand out too much in the community picture. Houses in the city, where dirt and smoke soil them quickly, lean toward the darker, grayer colors that do not show the dirt so readily. Each house in a city block should look different, but should harmonize with its neighbors. In different sections of the country there are certain colors to be avoided. In Georgia red clay is the natural key which becomes monotonous to the Georgians. In sand states like Michigan, people are accustomed to seeing miles and miles of nothing but sand and as a result respond quickly to colors which neutralize the monotonous yellowish effects. In mountain states like Colorado, there are blues and smoky grays which people attempt to counteract with harmonizing colors. Natives of Wisconsin are "green-minded" due to the fact that in the summer the trees and water are naturally green, while in the winter the evergreens maintain a green hue. As a result, colors that go well with green are preferred. In New England and along the sea color schemes are popular which, to quote an old saying, "capture the blue of the sea and the white of the crest of the wave." One thing is certain . . . judgment in handling color requires understanding. The painting and decorating craft, more than any other, has the opportunity to study color and color effects, to know color . . . not only as paint appears on charts or in the can, but also as it appears after it has been applied on the surface. But color is not the only important question to settle when painting a house. To secure a perfect paint job a quality house paint like Gliddcn Endurance Paint should be used . . . and applied by a master painter. "Cheap" paint is a poor investment. In an outside painting job the cost of the paint represents approximately one-fourth of the total cost--the labor of application, three-fourths. When "cheap" paint fails in a short time and new painting is necessary, the cost of labor more than offsets the original savings made by buying "cheap" paint. Before painting, the surface should be carefully prepared, and then given a coat of Gliddcn BaseCoat, the perfect pirimer. Remove shutters and blinds for painting. A well painted house is one of the best investments a home owner can make. It keeps its youth and reflects credit on the owner. Proper handling of the decorative scheme around windows on do much to enhance the beauty of the home. Qay, bright aflutters often add a touch of color that makes the home exterior pic ture complete. If GLD 040047 tr- A STAINED SHIflGLE COTTAGE n i, E IN 1 I N ii WITH FA IR'f Ell TRIM Many such shingle homes are found generally throughout the United States, particularly in the suburbs of our large cities or in the smarter new subdivisions in the smaller towns. This type of home balances with most any setting and permits a variety of treatments in color. Its popularity began 35 years ago and continues today. This is due to a great extent to the fact that there is a quaintness and hominess about a shingle cottage that is hard to equal in any other type of home. Color com bins t ion suggested above: J?oot---GHdden Endurance Shingle Stain Maroon. Body--Glidden Endurance Shingle Stain French Gray. Trim and Shutters Glidden Endur ance Paint White. 0 Small upper right: Roof--Endurance Shingle Stain Dark Green. Body--En durance Shingle Stain Weathered Gray. Trim andSh utters--EndurancePaint Vert Green. Lower right: Roof Endurance Shingle Stain Medium Green. Body-- Endurance Paint Leather Brown. Trim and Shutters -- Endurance Paint Light Buff. Lower left: Roof- Endurance Shingle Stain Dark Brown. Body - Endurance Shingle Stain Light Brown. Trim and Shutters- Endurance Paint Cream White. - Ill * r- GLD 040048 4 4 THERE'S JOY OF LIVIDG4 4 IN A HOUSE THAT'S REALLY HOME 4 WHAT GREATER SATISFACTION . . . gle Stains. These stains come in a wide range 4 is there for a home owner than to approach of soft, non-glaring hues in grays, greens, yel 4 his home day after day and thrill anew each lows, reds, and browns. time with justifiable pride to a smart-looking Sometimes Glidden Endurance Paint is used * home, substantially and artistically painted on shingles . .. usually when brighter colors 4 on the outside and harmoni are desired. Wherepaint is used ously decorated on the inside. it must be applied thoroughly 4 Not all home owners can "WHAT IS HOME?" in order to cover the rough j 4 boast such satisfaction. Many surfaces and seal tight the are still striving to obtain that It it a place to lira . . a place sides and lower edges of the A to relax and 4tow, to keep lit intangible something which for lile'e bit job. It it a place shingles against the penetra * has eluded them and which, to nouriahyouthful character . . to educate and train . . to tion of moisture. Only a high when obtained, makes them build health and individual ity .. to develop the strength quality paint like Glidden exclaim with joy, "Now we and vitality of family tpirit. Endurance Paint will flow * have exactly the effect we It it the setting for a rate gem . , happiness . . and at smoothly and uniformly, lay 44 have always wanted." such ita personality must needs exert a friendly influ ing a protective coating over It is well to remember that in ence. Cottage or castle, it must radiate a kindly air, a surface that is difficult to the designing of homes the ar maintsunaSttingbackground. Preserve its youth and it will treat with inferior paint. * chitect relies on the factor of renew youra. Protect its beauty and it will repay in Brightly painted trims, as * painting to accentuate the countless home qualities. Let cheer characterise ita atmos shown on the opposite page, lines and thus gain the col phere and in turn it will enhance the beauty of the lective symmetry of the build beget cheer in alt occupants and guests. stained shingle cottage. ing as a whole. Color can J# make some homes look larger . . . homes of simple design built of expensive M materials can be toned up with color to give effects of elegance, thus greatly enhancing the beauty and general appearance as well as increasing property values. The proper treatment of the exterior of shingle homes is extremely important. Shingles are subject to rot and decay and furnish a site for fungous growths unless given thorough protection. For this reason Glidden Endurance Shingle Stains are made with a creosote oil base that enables them to penetrate deep into the wood A brightly painteddoor way makes the entrance to a stained shinglehome inviting . . . and adds a touoh of beauty that is desirable to the com plete color picture. and kill off the reasons for shingle decay. The shingle homes shown on the opposite page owe their beauty to Glidden Endurance Shin- I GLD 040049 srnmsu ar chit ec t ur e IN COLORFUL STUCCO... As used in America today, this type of home is an evolution from the Early Spanish Mission. It came into use in the early part of the Eighteenth Century and started in the States adjoining the Mexican Border. The stucco design was gradually adopted throughout the Southern part of the United States. In warm climates where there is plenty of sunshine, foliage and Rowers all year around, to lend a colorful background, stucco homes may be painted in vivid colors with brilliant trims. Color combinetions above: iValla --(Hidden Liquid Cement Coating Tinted Tea Rose. Exterior Woodwork -- Glidden Endurance Paint Vert Green. Timbers--Glidden CXI Wood Stain Mahogany. Upper left: Walk--Liquid Cement Cpating White. Exterior Wood work--Endurance Paint Medium Blue. Lower left: Walls--Liquid Cement Coating Tinted Light Green. Ex terior Woodwork -- Endurance Paint White. Lower right: Y/ella--Liquid Ce ment Coating Tinted Light Cream. Exterior Woodwork -- Endurance Paint Cottage Brown. = GLD 640050 COLOR FOR SOUTHERR CLIOIES # Climates influence home exteriors ... in architectural design, in ma terials used, and in the use of color for decoration. The strong sun Homes that look best in brilliant color effects require, more than all others, the experienced judgment of the master painter. light and clear atmosphere of Stucco, as a surface, permits very warm climates, together with the delightful effects. However, noth abundant and highly colored vege ing loses its beauty so quickly as a tation, provide a setting that de stucco home whose finish is un mands the use of brilliant colors. protected against the elements- In extremely hot countries, pure Because of their coarse, irregular white or light colors with high surfaces, the walls of an unpainted reflection values are used to keep or poorly painted stucco home houses cool. This is particularly soak up water each time it rains. true of stucco or wood homes in Walls quickly become discolored. Florida, California, Texas and Rotting of timbers sets in, which Gulf Coast territories. makes costly repairs necessary. For smaller buildings, those close to the ground--buildings that The beautiful stucco walls on the buildings on the opposite page are spread out instead of upward--it thoroughly sealed with Glidden is considered good taste to use Liquid Cement Coating. This un color in a wide range of brilliance usual finish keeps stucco, brick, and contrast. However, the laws or concrete walls lastingly beauti of authentic color harmony must be followed as to general hues and their relation to one another. A typically Southern Home is the South ern Colonial with its stately pillars. This home is usuallypainted white or some other ful. It seals tKe'"'wurface''". eliminates moisture and dampness .. makes homes more health In climates experiencing both hot light color that reflects the light and heat. ful to live in . . . avoids costly and cold weather, full considera repairs. tion must be given to the appearance of the house in In painting stucco the paint must be worked in thor the drab, uninteresting winter landscape, as well as oughly so as to completely cover all the irregular sur in the colorful brilliance of summer time surroundings. face, thereby providing an unbroken film against the The objective is to maintain an effect that is pleasing elements. Where moisture is sealed out, stucco beauty and interesting the year 'round. is apt to be long-lived. M =* IIEIiE'S WHAT HAPPENS TO UN PAINTED OR IMPROPERLY -% PAINTED STUCCO, CONCRETE OR BRICK */ Only quality paints should be used on brick walla. The photograph M below reveals What happehs in a abort time where cheap paint is applied. Thepaint peelsoffunevenly, makingit necessary to scrape the walls before repainting, thereby greatly increasing application costs. The above picture shows what happens to unpainted stucco or concrete walls. Water soaks in . . . the walls become discolored . . . soon dry out and crack. A coat of waterproofGlidden Liquid Cement Coating would have prevented this. * 21 *  Upper left: Roof--Endurance Shingle Stain Red. Body--Endurance Paint White. Sash only--Endurance Point Black. Trim and Shutters--Endur ance Paint Yert Green. Lower left: Roof--Endurance Shingle Stain Dark Brown. Body--Endurance Paint Centennial Brown. Sash only-- Endurance Paint White. Trim and Shutters -- Endurance Faint Flesh Tint. & Lower right: Roof--Endurance Shin gle Stain Dark Green. Body--Endur ance Paint Silver Gray. Sash only-- Endurance Paint Black. Trim and Shutters--Endurance Paint Medium Blue. 22- in THE EARLY ftfMRICfifi MIIER This type of architecture, commonly known as the Cape Cod House, had its origin in the 18th Century at Cape Cod, throughout Southern Massachusetts and some sections of Rhode Island. In the original, true type, the outstanding feature was, a central chimney supplying draft for at least three fire places. This type of architecture lends itself ideally to interesting color combinations in exterior paint treatment. Color combinations used ahcvs: Roof--Glidden Endurance Shingle Stain Medium Green. Body--Glidden Endurance Faint Cream White. Sash Only--Glidden Endurance Faint Black. Trim--Glidden Endur ance Paint White. Shaffer---Glidden Endurance Paint Yert Green. EXTERIOR BEAUTY FO II homes. Here much importance is attached to the furnishings ... and color treatments must be in keep ing with the architectural style. Simplicity plays an E A It LY AMERICAN HOMES important role in the matter of furnishings, and color selections are usually likewise simple and not Many home owners take great pride in being authen overly strong or colorful. tic. The architecture, the construction, the materials m used, the furnishings, and even the landscaping of Generally speaking, an outstanding characteristic of their homes must be faithful portrayals of cer the Early American home is tain periods. One of the most popular of those "serviceability." Everything architectural styles is the Early American, or about it is simple, yet sub Cape Cod. stantial. There are few fancy * Naturally, the owner of such a frills. Doors frequently are shut tered, like windows, and often home wants everything about it m to be authentic . . . including have small leaded glass windows above them. Chimneys are large m both the interior and the exte rior decorating. From his point of m view there is a sense of unequaled to accommodate the flues of several fireplaces. m satisfaction in knowing that every factor, in and about his Reminiscent ofEarly Colonialdays in the old Clipper Ship. Small models of ahips Modem adaptations of this style home, is beyond criticism as to patterned after this design are frequently have added a few new ideas; but m its true type and styling. used in home interior decoration. on the whole the Early American home retains its early character Because of that fact, one must be certain that color istics of simplicity and comfort. recommendations for such homes are strictly in keep ing with the architectural style in question. For even though you may have in mind certain color deviations which seem good . . . they will not be acceptable to the owner unless they are authentic. In nationally-advertised Glidden Endurance Paint, with its wide range of carefully selected colors, owners of Early American homes are assured the authentic touch they desire in their home exteriors. Further more, they are assured of tonal beauty that will with The illustrations of an Early American home, on stand the wear and tear of the elements. the preceding page, show several authentic color treat -41 ments for this style of architecture. In the upper pic ture, for example, you will note that four distinct colors are used . . . green on the roof and shutters, cream white for the body, black for the sash, and white for the doorway, window trim and flower boxes. The dominant color, of course, is the cream white for the body . . . and the roof, sash and shutters merely lend a pleasing variation that breaks the monotony, yet remains in complete harmony. It is in work such as this that you can not only make a real contribution to the home owners of your com munity, but also establish yourself as a dependable authority in your business. For, in the final analysis, such jobs entail not alone the proper application of good paint, but the proper selection of colors, as well. The same thing is, obviously, true Interiors of Early American homes are usuallysimply decorated, al though neat and tidy in appear ance. Plain, var nished floors are not uncommon. about the interior decoration ofsuch GLD 040053 Above: Root and Timbers--Gtiddcni fcndurancu Shingle Stain Red. Body-Ghdden Endurance Paint Old ^vory. V/,ndow Trim--Olidden Endurance Paint Cottage Bi own. R'tfhf: Woodwork and Root--Endur ance Shingle Stain'Maroon. Body-- Endur ance Paint White. Windows- Endurance Paint Colonial Yellow. Below: Roof- Endurance Shingle Stain Medium Green. Body - Endurance Paint French Gray. Woodwork and V/mdows - -Endurance Point Thistle C-reen. Ttucca with painted >.vocd trim C STI3US3 COTTAGE typo. Jatown as the Cottiswnld, developed is Enjjliah irchiteCturtJ design which had its origin ir, the Sixteenth Ccntu-v. Setae*': NORMAWCY, 'arm home type, worn the Worth of France, dating from the Conqurjt {the Timth Century). COLOR TREflTfUEniS It || I < K HOMES . . . use ofpainted brickand stucco with painted and stained wood trim... a combination which is growing in favor. The stucco in such homes absorbs moisture in the same wayasbrick and shouldalso betreated with a protective coating. In recent years there has been a definite trend toward the painting of the exteriors of brick homes .. . both from the standpoint of appearance and of preservation. White is much favored for the English type of home as shown, while the Normandy type home looks well in French gray or other light tints. While brick is one of the most permanent materials used in building construction, it may often be improved in ap pearance by the application of paint. The surface immediately becomes more attractive ... the resale value of the property in creases. If light colored paints are used, with high light reflec tion values, the exterior takes on a bright, cheerful appearance that arouses attention and ad miration. From the standpoint of preserva tion, it must be remembered that brick, cement and stucco are all more or less porous. While many home owners prefer white fronts, very light tints such as green, French gray, and other pleasing colors can be used to secure individu ality. For the trim of such homes, brilliant splashes of colors like green or blue on the shutters are desirable. Where pressed brick or ornate brick is used and it is not desired to change the appearance, the north or storm sides of the home should still be finished with a transparent moisture-proof coating. Decorative effects can be secured on such homes by painting the corners as well as the lintels and cornices. During a long rainy season, prob Where old brick structures are ably a ton or more of water is ab sorbed by an unpainted brick structure, which not only puts on the right. It 11 conceivable that a large tma ture constructedofordinary rough brick would, during a protracted raining period, absorb a ton or more ot water in its wall*. painted and the mortar between the bricks is crumbling, it is best to point up the structure before an unnecessary strain on the applying paint. Ifdeposits ofsalt framework, but also creates a damp, unhealthy in have been brought to the surface by absorbed rain terior atmosphere. The moisture penetrates to the water, these deposits should be removed by dry brush wood framework, decay sets in and in time costly re ing or by scrubbing with water. New brick struc pairs are necessary. More fuel is needed for heating. tures should preferably be allowed to dry out for a few By painting bricks with Glidden Endurance Paint or months before painting. The priming coat in such Glidden Liquid Cement Coating . , . either of which improves the appearance and provides a waterproof cases should contain a good amount of Glidden Spar Varnish to act as a sealing film. protective surface... the maintenance of brick homes can measurably be decreased. Factories, stores, light shafts of office buildings, homes, area ways of apartment houses, retaining walls, and On the opposite page are shown various types of brick homes which have been treated with paint. The Tudor other places where brick is used extensively are all sub ject to painting treatment from the standpoint of ap home at the top of the page is made interesting by the pearance, preservation and reflection of light. Familiar tights, particularly In large cities, are narrow streets lined with rows and rows of red brick or wood houses, all of the tame general design of architecture. Since red brick hat a tight reflection value of only 15 or 20 per cent, these houses absorb the light and cut down on illumination . presenting a drab unintereating ap pearance. If the bricks of these homes were painted with white Glidden En durance Paint, the reflection value would be raised to 80 per cent or mpre ... the buildingswould be transformed in appearance and the streets would seem to be flooded with light. If colored paints are desired, owners of neighboring housesshould get together and carefully select these colors so that they harmonise, as the color of one house would tend to reflect Itself on its neighbor due to the fact that the houses arc to close together. GLD 040055 H10DERH RniER10bn. . . Win LARGE, 9%Af, IlfWIIIIWI1 This type of architecture u distinctly contemporaneous. It is so new that there is no history back of it except the Art Nouveau style of architecture as developed by the Germans some twenty-five years ago, and in the last few years readapted by American architects who find this type of construction ideally suited for air conditioning. The flat, unbroken surface areas of concrete or stucco lend themselves to inter esting body shades and bright trimming. Because they provide colorful, waterproof beauty, Glidden Endurance Paint and Glidden Liquid Cement Coating are both excellent products for painting the modem home. Color scharm euffeated above; Body--Glidden Endurance Paint Light Buff. Trim--Glidden Endur ance Paint Medium Blue. Carafe Doore--Glidden Endurance Paint Orange. ypper Lett; Body--Endurance Paint Silver Gray. Tttmr*Endur ance Paint Orange, toWar %eli;` Body--'Endurance Paint Owitnnisl rtasm. Trim*-* *nwai8 fWst White. f ....................................................... usfct CdatsisgWhite. Trim--*iiiriicti,Piht 'Miistte Gn. '*' >r....M- ., if > /. : > f, t<V .mV `i ^ ': ^5^gl3M8MWrgg5TSg2E COLORWAT U 111 PBMAI1S The brilliant background provided by nature in azure skies, turquoise wm$* iws tww, mi y*Upw ?M* will absorb almost any hue or combination of colors providing, of course, that those colors harmonize according to the fundamental laws of color harmony. For outdoor furniture, boats, ca noes, ete., use OlkJden Spee-deniinu, Ripolio Enamel, or Olidden Spar Varnish. Qlidden Porch and Dock Faint it great for patches or boat decka. (L'oKftg* Aiaaan!fi lia l Si ** III7T-OF-1IOIIIIS LIFE There is practically no limit to the brilliance of colors that may be used in good taste in the decorating schemes for lake and summer homes, buildings, piers, boat houses, swings, beach furniture, row boats, sail boats, canoes, surf boards, diving platforms, engine rooms, etc. But ... it must be remembered that only high quality paints should be used because summer lake properties must withstand excessive moisture due to their location on the water front. Also, such properties are used only a portion of the year and during the cold weather months the cold, damp atmosphere within the buildings and the normal accumulation of dust, as well as the condensation of moisture on the walls, ceilings, woodwork, etc., have a tendency to destroy the lustre of the paint. Therefore, Glidden paints that withstand exposure well and can be washed frequently are highly desirable. Olidden Endurance Paint is unexcelled for exterior walls . . Speed-Wall for interior walls. For electrical equipment, motors, etc., use Olioden Met* allste or Implement and Tractor Paint, SsiWesleil Color SetMsswfs for SUMMER COTTAGES BODY TRIM End. Print White * Crimson End. Ptlnt Light Ssge * Cream White End. Paint Cream Medium Blue End. Faint Silver Gray `Thistle Green End. Paint Flesh Tint Orange IKE mum KOIKE . . . SETTING A I A11T FlIUM ITS NETGlIIlftilS In suburbs, particularly those formed by new real estate developments, homes are often built well apart and out in the open where they lack the setting or decorative background afforded by trees and shrubbery. These homes usually require a distinctive color treatment because, like jewels in very plain settings, they must of themselves provide their major individual beauty. Such homes are more exposed to the elements than the average home, and require a high quality paint like Glidden Endurance Paint that forms a tough, wear-resisting surface against the ravages of the sun, rain, sleet, snow and dust. Color combinations above: iSoo/---Olsddea Endurance Shingle Stain Medium Green. Body anti Trim--Qiidden Endurance P&tat White* Body Shinh$--QHdden Endurance Shindfl Sura Light Green. Sash Only-- QHdden Endurance Paint Black. Lower IrZ-ii: Roof--Endurance Shinate Stain Dark Green. Soe^SadufMice Paint Con* tenaiil Brown. Tr/m^Bnclurance Paint Plean Tint. Lower Center: i?oo/--Sndurance Shingle Stain Dark Brown* tfotfy--Endurance Paint Idght: Sage. Trim--Endurance Paint White. Lower Right: Endurance Shingle Stain Medium Green. Body and Trim-- Endurance Paint Old ivory. Body Shin&i&st -"Endurance Shingle Stain Maroon. GLD 040058 Abovo: Cr.i-c $%.*. Roof -- 2n durance Shin^L Stain Dfrfc Onon. %ody--Endurance i'nini Light 3uff. Trim Endurance Point Centennial ^roup.. Riht: G/ira*c. Roof--Ep- durance Shm*tv. Stain French Cray. 3ody- Endurance -*aint Do.-!: Crtun. 'r.7n*EndiifflnCs Point ^J, sh Tin' COLORFUL CLEMILME56 * TlAT ATTRACTS "t o u r i s t s What else is there but color and general appearance in tourist camps to attract the split second atten tion of motorists, traveling at high speeds, and induce them to drive in off the highway? Investigation cpusng tourist cabin operators shows that tourfete ``tats a chance," as they put it, on attractive, newly pairieo camps, with the thought that if cabins are well painted out side, trey arc probably clean Inside. Bright, harmonising colors that are not gaudy attract the better patronage. i% ,+ > fay#.! Barbeott* Stand. Roof-- Olidden Endurance Shingle Strin Medium Green. Body--Olidden Endurerce.Ptini.Colc.iici ife'loo. --Oiidden Endurance Paint White. ' covd:Cc . Sios.'--'f.i'Oi:" .ice ^hingieSt?.1 eR-ed- .Sodj--S-rsdu, nee ~jinl Jj-ltht SaRi. '"'-/.vi--'S.'dv'fjtice >'iWi. -"c' iiitho. r.-j.e Of'dd.-n dptsd-r/t li 'nt. ,r-u- - # UUt -1':c "ioc-- -3-soprrne*. Shingle Stain Dark Brown. Uotfy-- Endurance Print Buff. Trim--En durance Paint Vert Green. OLD 04005S  Birdhouse: Roof--Jap-ALac Enamel Apple Green. Body--Jap-A-Lac Enamel Golden Yellow. Trellis: Jap-A-Lac Enamel Pale Blue. si. ! ^mmsasar-l 1 *':- OUTS1UE THAT ilSKB WITH NATVHE The desire to spend idle hours out of doors has made porch life an important part of modem day living. Whereas years ago porches were usually fitted out with discarded furnishings, today porch effects are planned with much the same care as that givento interiors. Remarkably beau tiful designs of porch furniture are being used. As a result, the paintable surfaces that provide the background for such furmsbingsrequire modemcolor treatments. Since the outside porch is exposed to the weather, finishes must be resistant to moisture and sunlight, as well as to ac cumulations of dust, dirt, smoke and grime which gather on the surface and necessitate regular washing. Qlidden Exterior Paint Products supply lasting, colorful, washable finishes for porches and porch furniture that are "in step with the times." Porch: Coiling--Olidden Spar Varnish. Shut* rays--Olidden Endurance Paint Medium Blue. Walla--Olidden Endurance Paint Cream White. Floor--Olidden Endurance Porch and Deck Paint Medium Gray. Window Sash--Olidden Endurance Paint White. FJowerBox: Body-- Jap-A-Lac Enamel India Buff. Side Panda -- Jap-A-Lac Enamel Golden Brown. Trim--JapA-Lac Enamel Gold en Yellow, inside-- Jap-A-Lac Enamel Plat White. Garden Benoh, Table, and Small Chair: Jap-A-Lac Enamel Mandarin Red. W* IgpS egs. & GLD 40060 r* Ua PRIMED FRRIR BUILDIRfiB Aik.fi a . .ai&itis :'Wf; wiiWiiteiri#w At the top of the page the color combinations are: Barn -- Roof--Glidden Wcathercote Asphalt Coating. Body--Glidden Endurance Barn Paint Red. Trim and Pence--Glidden Titan-O-Zinc Outside White. Cupolas-- Glidden Metallite. House--Roof--Glidden Endurance Shingle Stain Dark Brown. Body--Glidden Endurance Paint White. Shutters--Glidden Endurance Paint Vert Green. Successful farmers realize that good paint properly applied ... on homes, bams, farm buildings, and implements . . . has a practical, two-fold value. It adds to the attractive, prosperous appearance of a farm ... a well-painted farm looks better, sells more readily, and brings more money. Then too, good paint protects the surface from the ravages of the elements'. . . from sleet and dust storms as well as from the intense heat of the sun. Because of their bright, vivid, natural surroundings, farm buildings lend themselves to colorful paint treatments. Glidden Paints provide color and lasting protection for everything on the farm. Corn Crib---Roof--Endurance Shingle Stain Light Green. Body--Endurance Barn Paint Red. Door--Endurance Paint White with Vert Green Trim. Tractor--Implement and Tractor Paint: Top--Yellow. Hubs and Motor--Fordson Gray. Seat and Wheels-- Green. Implement and Tractor Paint makes all metal objects around the farm rust-proof. m GLD 040061 PRIM FAILURES TO GUAUll AGAINST Susceptible I'ululu Which Should lie Periodically Inspected to Avoid Costly Ilepulr Mils Appearance and protection are the two principal reasons for painting. As to the need for protection, the loss by decay in the United States is greater than the loss by fire. There are two principal reasons for this terrific annual loss. The first is because the surface is painted too late; the second is because inferior paint is used ... paint which fails to afford the proper protection against the attacks of driving sleet, rain and snow, the blasting action of dust storms, rapid expansion and contraction caused by sudden and excessive changes in tern* peratures--hot sun, standing water, etc. Around the home there are certain vulnerable points to watch. Dripping from flashings that leak soon causes damp surfaces which become soggy and decayed ... poorly fitted joints at window casings let in moisture . . . porches without ventilation under them cause blistering ... porch roofs, where they join the main part of the house, leak long before the damage is noticed... sidings which have worked loose rot quickly on the under sides .. . dormer windows must be watched for leaks in the roof. Before repainting, by all means the Surface should be properly prepared. Scrape off paint that is scaling . . . burn off peeled or flaked paint... re place warped or loosened boards , .. putty up all cracks or nail holes, etc. Smooth preparatory surfaces insure perfect painting jots. .ft tot & 0 0 e e e e e e e e c cfeffiuaj.n.l infr * o^v.A vJ* GLD 040062 THE FLOW OF Dining Room... colors should be cheerful and harmonise with living room or hallway, which ever the dining room adjoins. Hallway - . the entrance to the living room -- its colors should blend with the furnishings of that room. Living Room . . . gath eringplace for the family and guests -- its color treatment should be. distinctive. THRU THE HOfRE The application of color to a home, as a whole, should follow the same general principles as the application of color to a single complete room, where furnishings, floor, walls, trim, ceiling, etc., are all taken into consideration. The rooms in a home must harmonize with one another, in rela tion to position, contact and general tone, just as the details of each room must be harmonious; While each room in a home is usually treated individually, and frequently with different colors than those used in other rooms, yet there can be and should be a pleasing, harmonious flow of color through the home ... the different rooms contributing to the collective color scheme. '1 S&30&I HARMONY IN Many factors enter into the development of a pleasing flow of color through the home. Such matters as architectural style and arrangement, for example, often have important influence in the selection of the general color scheme. Sometimes a dominant color is keyed throughout a home, with sufficient changes, in ceilings and walls and trim, to avoid monotony and lend a tone of color contrast. At other times the flow of color includes definite variations . . . for such rooms as the nursery, the library, etc. The im portant matter to keep in mind is the fact that there must be no sharp, harsh contrasts which may irritate. There must be a smooth, harmoni ous blending, even though there is a change in color treatment. Even where individual rooms are treated in brilliant colors, with little similarity in the carry over of color schemes from one room to another ... as long as the colors seen by the eye at one time are harmonious, there will be no actual color conflict. -iUI* Bedroom ... the place for individualistic treat ments of colors that soothe and aid repose. Bathroom . . . bright colors pre dominate . . . but they must cause no sharp clash with adjoining rooms. Kitchen . . . tbe place for cod colors that blend weltwith tbediningroom into which it open*. GLD 040063 EDTRflnCE.HHD HflLUfllf THE WELCOME TCI THE HMK What is more inviting than an immaculate exterior entrance to a home, opening into a hallway that sparkles with cleanli ness and cheer? A trim, attractively painted entrance lends a note of substantial friendliness; and a bright, appropriately decorated hallway bids you welcome, - The treatment of the entrance of a home should, of course, correspond with the general color scheme of the exterior. When painted it usually matches the trim, although the door, itself, is frequently stained and varnished. The hallway, likewise, should conform to the general tones ii n adjoining rooms, so as to maintain a harmony of color. Entrance, above: Body--Gliddcn Endurance Paint Colonial Yellow. Door, Pillar* and Trim --ftipolin B.L.t. Enamel Glon White. Roof-- Glidden Endurance Shingle Stain Light Green. Shutters--Glidden Endurance Paint Vert Green. * Large hallway, tight; W//a---Speed-Wall flat Light Gray. -Speed-Wall Plat Delicate Green. Floors--Natural Wood Floors with Floor ette Varnish. Woodwork and Door--Ripolin Q.D. Enamel White. Hand Rail--Endurance wood Stain Walnut and Wearette Varnish. Tread --Endurance Wood Stain Walnut and Floorcttc Varnish. Small hallway; Ceiling--Speed-Wall SemiGloss Caen Stone. iFal/a---Speea-Wall Semi-Gloss Beige. Woodwork--Ripolin Q.O. Enamel Colo nial Ivory. Floor--Endurance Wood Stein Light Mahogany and Floorette Varniah. Hand Rail-- Endurance Wood Stain Light Mahogany Wearette Varniah. Tread--Endurance \ Stain Light Mahogany and Floorette Varnish. FIRST IMPRESSIONS ARE OFTEN LASTING;. ... . It has well been said that "first impressions are often lasting." For that reason the appearance of the entrance and hallway of a home is most important. Here the -visitor has his first glimpse of the home . . . and obtains his first impressions of not only the home, itself, but also of those who live there. Obviously, such impressions should be pleasing. A Iight*co!ored entrance way . . simply treated. . . createsan atmosphere that says "come in.*1 A gay cofored vase ... a bright rug on the floor... may be used to provide the necessary touch of coior. In recent years architects have done much, in the way of design and construction, to convert the old-fashioned drab, dark hallway into a pleasant, naturally lighted entry-way. Keeping pace with such devel opments, the decorative treatment of the hallway has also undergone definite changes. The hall is no longer the forgotten part of the home. Inasmuch as the hallway is usually a connecting link between different parts of the home . . . such as the upper and the lower floors . . . and inasmuch as it is usually possible to see adjoining rooms from it, the hall can well be considered the source of the flow of color through the home. Therefore, its decorative treatment should blend with that of other rooms. Or, when upper floors have a different color tone than that of the lower floors, the hallway decorative treatment can be made the color tie-up between these two parts of the home. The hall, when skillfully treated in this manner, blends the effects of the two elevations and eliminates abrupt changes and effects which are often undesirable. Master painters have also found that the decorative treatment of the hall must be analyzed for both day time and night-time requirements. That is to say, they must measure its color values in normal natural light, and also in artificial light. Care and skill in the selection of color schemes and treatments for halls make it possible to broaden the appearance of narrow hallways, and to make them seem more spacious and airy. Glidden Speed-Wall is an unusually satisfactory paint for hallways. It is available in many distinctive, wash able colors which lend themselves readily to use on wide expanses of walls, such as are frequently found in halls and stairways. When combined with Ripolin Enamel for the trim, and Endurance Wood Stain for stair treads and rails, it offers numerous light, airy, attractive color - treatments. For exterior entrances that must keep a clean, inviting look despite exposure to the elements, quality washable When entrance doors are loft open, walla of i ' finishes like Glidden Endurance Paint, Ripolin Enamel hallways naturally become covered with an or Glidden Spar Varnish are unexcelled. accumulation of dust. This explains the need for painted walla that are washable. 95 - GLD 040065 The living room takes its place as the show room of the home . . it is also the room which usually gets the most use. As the show room of the home it must reflect the elegance of its rank compared with other rooms. Still ... as a room in which the members of the family spend many of their hours, it must encourage livability . . . possible only where com fort, relaxation, and informal, friendly companionship are obtainable. Color treatment illustratedabove: Ceiling--Glidden Speed-Wall Flat Light Ivory. Wall--Glidden Speed-Wall Semi-Gloss Blue Mist. Woodwork--Ripolin Q. D. Enamel White. Floor--Natural Floors, Glidden Floorette Varnish. Ceiling--Speed-Wall Flat Light Pink. Wa/f--Speed-Wall FlatOld Rose. Woodwork--Ripolin Q. 33. Enamel White tinted with Mist Gray. Floor-- Endurance Wood Stain Maple and Floorette Varnish. # Ceiling--Speed-Wall Flat White. Wall--.Speed-Wall Semi-Gloss Delicate Green. Woodwork--Ripolin Q. D. EnamelColoniallvory.Floor--Endurance Wood Stain Mission Oak and Floorette Varnish. Coiling--Speed-Wall Flat Light Ivory. Walla--Speed-Wall Semi-Gloss Buff. Woodwork--Ripolin Q. D. En amel Lime Green. Floor-Endurance Wood Stain Walnut and Floorette Varnish. TUB SHOW ItOOH or van.. G HI E GLD LIVIflG Rooma c c e n t in g t u b c h a r m o p t h e To bring new beauty to living rooms new furnishings psychological influence. A room may be decorated and are not always required. Ofttimes a room can be com furnished so that It invites constant social activity... pletely transformed by rearranging the furniture, add the same room might be treated so that it inspires ing a spot of color here rest and quiet relaxation. and there in the form of a pillow, a vase, a lamp shade or a bit oftapestry -- and then painting the walls, ceiling, wood work, and often the floor with a color scheme that provides a suitable back ground. Exposure must be taken into consideration. Living rooms "glowing" with light me just as unsatisfactory as those that are "shadowed." Decorative schemes that are "too cool" are often unfriendly, just as effects that are "too warm" soon become hard to live with and monotonous. A living room should accumulate interest as it is lived in . . , the decorative color scheme for the background should be flexible enough to anticipate additions of new pieces of furniture, Most reading is done in the living room. Be kind to your eyes. Good lighting fixtures end painted walla that properly reflect the tight are essential. A few simple things like this can turn an uninter esting, conventional room into a room in possibly new rugs or rugs dyed an entirely different color. On the opposite page are beautiful harmonizing effects which it is a joy to live. The change is sometimes almost unbelievable. In a ... achieved with Glidden Paint Products.. . which make for "better living." Because of their unusual newly painted room even the furni ture looks different... and beauty previously hidden comes into view. The room takes on new brightness and cheer through the combination of natural light and color tone. The harmonious color of the back ground brings everything in the room into one pleasing ensemble. Before redecorating, it is always wise to carefully study the nature of the room. No matter what the furnishings, no matter what the size or shape of the room, there is invariably a certain charm about the room as a whole. This particular _______ nKFMtCTION VAI.IJKK OF PAINT colons WHITE............................. 39*8 LIGHT IVORY..................S1S8 IVORY.............................. 7*56 CREAM............................ 75% CASH STONE.. /..............*S6 LIGHT PINK.................... 57*8 LIGHT ORAY...................S#56 BUFF................................ 36*8 BLUB MIST...................... W56 LIGHT TAN......................3056 DELICATE QRBBN.........5*58 ORCHID........................... 55*8 BLFQREBN..................... 5456 SKY BLUE........................ 5**8 FAWN............................... 4356 STEEL ORAY................... 43*8 OLD ROSE........................*356 BLACK............................. *56 beauty and washability, Glidden Speed-Wall Plat or Semi-Gloss en able home owners to always keep the color tone in walls so necessary to make the living room truly the "show room of the home." charm which the home maker has contributed should be recognized -------- and analyzed in order that redeco ration may accent the natural setting of the room. Sometimes the charm of a room lies in its brilliant, modernistic atmosphere. At other times quiet, sub dued dignity is the factor that intrigues. No matter what decorative scheme is recommended, it should be authentic and in harmony. It is unwise to experiment with effects which may not be in keeping with the charm taken on by a room. It is essential to take into consideration that the home stands for harmony itself . . . and it must be under stood that color effects and designs have a definite Editor's Note] Omofth, interetting trend inpaintsd walla ia the use of varying band* of colors on walia from (Toon to ceil ings, These bands ofcolor graduate from dark tonet of color near the Boor to tight tonea oi the seme co/or in the ceiling. The effect achieved ia of receding ivalla. Another new trend is the uae of different colored painta on each wall of the room. These painta should be of harmonising colon. This idea la used principally In amatl rooms to make them appear larger, A third ttend ia the uw ofpainted walla in dark shades of greena, brown, blue*, etc. Such j mfatao watte reflect the light poorly end should be used In combination with woodwork and ceilings painted with light colored paints having high tight reflection values. Thera is nothing Ilka daylight for better vi sion, Weil draped win dows ere necessary, but ears should be (tbn to as* to it that they do not shut out retuebio natural light. 97- GLD 04006' A FESTIVE fiTfnOSPHERE wmm THE PIN I NS3 HPM , . , Good cheer, joy, relaxation and pleasure . . . these should express the atmosphere of the dining room. For here the cares and worries of the day are laid aside, and strict attention is given to the inner man. That is why a bright, cheerfully decorated dining room is most appropriate in the average home. Care should be exercised in the selection of colors, so that there is a harmonious blending of walls and ceilings with the furnishings, as suggested in the illustrations on this page. Color combinations used above: Ceiling--Glidden Speed-Wall Flat Ivory. Waifs--Glidden Speed-Wall Semi-Gloss Elf Green. HWirorJl--Kipo&i Q.D. Enamel Cokniitl Ivory. Moor--Glidden Endurance Wood Stain Dark Golden Oak and Floorctte Varnish. Upper left: Ceiling--Speed-Wall Flat Delicate Green. Walla--SpeedWall Flat Eight Pink. Woodwork --Ripolin Q.D. Enamel Tea Rose. Floor--Endurance Wood Stain Maple and Floorette Varnish. Vomer tail: Ceiling--Speed-Wall Flat Cream. Waffs--Speed-Wall Semi-Gloss Fawn. Woodwork-- Jap-A-Eac Enamel Shantung Blue. Floor--Endurance Wood Stain Eight Golden Oak and Floorette Varnish. Right: Ceiling--Speed-Wall Flat White. Waffs--Speed-Wall.Flat Light Gray. Woodwork--Ripolin Q.D. Enamel Maire. Floors--Natu ral Floors with Floorette Varnish. on eats iasle heii:er a in @k eerful afu rrounJtngs The dining room has passed through many changes during the brief history of the American home. There was a time, in the early days of this nation, when people ate to live ... when food was difficult to obtain, and luxuries were few. Today, however, the culinary arts and our social progress have so changed our mode of life, that there are now many who "live to eat." As a result of the importance which we, as a people, attach to the partaking of food, eating has become somewhat of a ceremony, with the room in which we eat a temple, so to speak. And now, instead of "spoons in the common bowl before the spit," we have a sepa rate room for dining purposes . .. furnished and deco rated to maintain an atmosphere conducive to the enjoyment of rich foods. Every consideration in the dining room, therefore, emphasizes the delight and comfort of dining. Chairs are comfortable; there is ample elbow room; tables are narrow, to permit easy conversation; rugs are deep; and decorative effects are bright and cheerful. All eliminate conflict of emotions, establish harmony, and tend to permit full enjoyment of meals. When planning the decorative treatment of the dining room, consideration should be given to its position in relation to adjoining rooms. For, while it sets itself apart by the nature of Its furnishings and uses, in the final analysis, the dining room is part of the ensemble, and should harmonize with the general flow of color through the home. Care should be taken to select colors which cause no unappetizing reflections in the food under natural or artificial Sight. For practical and pleasing color effects in the dining room, Gltdden Speed-Wall is unusually well suited. It offers an excellent, hard, smooth finish that with stands repeated washing; and is available in a wide range of light, cheerful colors. Being a quality prod uct, Speed-Wall lends tone and cheer to the modern dining room. 4^ Above: Few scenes are there in American life that record the joyful expressions of the happy family gathered around the dining table in a cheerfully- decorated room. Right: Good hostesses realise that the proper entertainment of guests calls for meals to be served in correct and appropri ate tet tings. GLD 040069 MX#!?' '; . , - . w:- ' >.-''<.* ; , V* if.*?,. '- ;' * f > *' .* > V .. COOL COLORS FOll HOT KITCHENS If a kitchen were painted solid black, it would be so depressing that a woman could not bear to work in it. On the other hand, a kitchen painted pure white has such a "commercial" look that it is apt to stifle a woman's sense of the "personal touch" in preparing food. Between these two extremes are many delightful color combinations that make for more enjoyable working hours in the kitchen. Kitchens finished in coot colors, particularly blue, are easy to work in because they make the heat generated by cooking ranges less noticeable. Upper Right: Upper Wall--Rip olin Q.D. Enamel Half Tea Rose and Half White. Lower Wall-- Ripolin Q.D.. Enamel Tea Rose. Woodwork--Ripolin Q.D. Enamel Mist Gray with Jap-A-Lac Enamel Rich Blue Trim. LowerRight: UpporWall--SpeedWall Semi-Gloss Caen Stone. Lower Wall--Speed-Wall Semi-Gloss Beige. Woodwork--Speed-Wall Semi-Gloss Delicate Green with Jap-A-Lac Enamel Black Trim. > 40 < Color Treatment Lott: Coiling and Upper Wall --(Hidden Speed-Wall Semi-Gloss Blue Mitt. Lower Walt--Glidden Jap-A-Lac Enamel Pale Blue. Woodwork -- Ripolin B.L.T. Cream with Qlidden Jap-A-Lae Enamel Mandarin Red Trim. Floor--Qlidden Florenamel Green, Striped with Qlidden Florenamel Pearl Gray. 6LB 40070 WO It K 1 S PLAY IN A COLORFUL BITCHE.IT... One-third of a woman's time is spent in the kitchen and over two-thirds of her energy is expended in the activities that are carried on in the kitchen. It is only natural, therefore, that every woman is interested in having her kitchen as pleasant as possible and that everything be done to simplify her labors. From a standpoint of psychology of color in the kitchen, much can be done to lessen the drudgery of work through the right use of Color. Light, airy colors can make the kitchen cheerful and gay ... a pleasant room in which to work. Notice how the delicate blue brightens the walls of the kitchen on the preceding page, giving it a distinctive charm. Since the kitchen is normally hot, cool colors have the most appeal. Just as cool water quenches the thirst-- so do cool colors create an atmosphere that refreshes and inspires the housewife to new ideas in recipes and the preparation of food. Color in the most brilliant shades is accepted as being in good taste in the kitchen. Even the utensils and the equipment have taken on brilliance and color which in turn calls for suitable backgrounds. Cupboards and cabinets are usually decorative in appearance and everywhere in the kitchen one finds color . . . always fresh and sparkling to help make easy the routine of preparing the day's meals. Cabinets may be treated with considerable license as far as color is concerned . . , the inside is usually en ameled a contrasting color to the outside. Pantries, too, lend themselves to brighter tones for trimming and light-giving purposes. Rtpolin and Jap-A-Lac Enamels are unexcelled for kitchen woodwork and furniture. Color hot a definite effect on the mind. In m kitchen pointed with bright, cool cobra, there ia a note of cheerfutneaa that helpa to make the working houra pass pleasantly and speedily. Naturally, with the kitchen the workshop of the home, grease spots, stains, etc., are certain to get on kitchen walls. In these days of modem paint formulae, it is possible to use the delicate shades, knowing that grease and finger marks can be quickly washed off without causing fading or discoloration. This isparticularlytrueofnationally advertisedQlidden Speed-Wall, a revolutionary wall paint with a hard, smooth finish that stands re peated washings. Speed-Wall cleans as easily as a china plate ... and continues to look bright and fresh for along period oftime. 'When all is said and done, color takes a most important place in the modem kitchen . . . not only to give it a "spic 'ft span" appear ance, but also to ease the burden of keeping the kitchen clean and spotless. " Housewives And met enjoyment in mtisfying the eontinupm hunger of tiny iota In kiiehem that ate cheerful and gay in oobr GLDMW71 i THE RESTFUL BEDROOOl THAT INVITES IIELAXATION The dominant note in a bedroom should be one of cheerful peace and Quiet. It is doubly important, therefore, to avoid harsh, disturbing effects in wall colors or in furnishings. Because of this fact, delicate shades and tints are most often used in the decorating of bedroom ceilings, walls and woodwork. An ideal bedroom wall color is one that darkens by artificial fight and brightens by daylight. Orchid is a color of this type. Bedrooms are often done in unusual color combinations to express the personality of the owner. Women show a preference for the dainty shades, white men, quite naturally select the darker, more somber colors. But . , . regardless of the color scheme, it must be one that soothes and induces sleep. Color combinations used shore: Cej7jn-*GUdden Speed.Walt Flat Ivory. Walls--Glidden Speed-Wail gemi-CHow Light Orchid. Trim-- Ripolin Q.D. Enamel Colonial Ivory. FAj o j --Qlidden Endurance Wood Stain Light Mahogany and Glidden Floorette Vnmith. Upper Left: Ceiling -- Speed-WaU Flat Delicate Green. Walla--Speed-Wall SemiGloss Caen Stone. Trim--Ripolin Q.D. Enamel Colonial Ivory. Lower Lett: Ceiling--Speed-Wall SemiGloss Caen Stone. Walls--Speed-Wall Flat Delicate Green. Trim--Ripolin Q.D. En amel White. Right: Ceiling--Speed-Wall Plat Whit. Walls--Speed-Wall Semi-Gloss Blue Mist. Trim--Ripolin Q.D. Enamel Aqua Blue. 42- GLD 040072 ejCTaary r^ Therefore, before selecting bedroom color schemes, it is well to first determine the personal tastes of the lady of the house. As for the man's bedroom, this is not so much of a problem because men use bedrooms princi pally for sleeping purposes and have a desire for colors that are strong and masculine. Frequently seen n the modern home is the bedroom nook. Unusual effects may be secured by paint ing the waits with a color that contrasts, but harmonises, with the waits in the balance oi the bedroom. Guest rooms--although colorful--are usually rather conservative, in order to anticipate the varying color preferences of the individuals who will occupy them. The main thought is to keep the guest room light, bright and cheery with just enough touches of color to take it out of the hotel or hospital room class. Where the occupant of the bedroom is youth, the color scheme calls for special treatment. The dainty hues Those three words express the point of view to be taken in determining decorative treatments for bed* appeal particularly to the girls . . . while the young men prefer more conservative colors, yet warm in tone. rooms. For, in the final analysis, the purpose of the bedroom is repose ... and its color scheme, therefore, For the decorative treatment of bedroom walls as well as the walls of all home interiors, Glidden should not be harsh or loud. Bright colors provide cheerful surroundings in which to wake up, but if these same colors tend to arouse the brain to activity at Speed-Wall is excellent. SpeedWall dries rapidly . . . washes as easily as porcelain .. . and comes in the soft tints that are so much in demand today. bedtime, they should be avoided. Jap-A-Lac and Ripolin Enamels Colors that deepen by artificial light and brighten by daylight are perfect for the bedroom. As such, they satisfy two requisites of the bedroom--peaceful composure at going-to-bed time . . . cheerful activity at getting-up time. Radiators can now bepainted in tight colors. For this purpose Glidden Speed-Wall is excellent. Testsshowthatradiatorspain ted in tight colors radiate more heat. provide the interesting touches of washable color for woodwork and furniture that give a definite per sonality to the bedroom. Where colored floors are desired, Glidden Florenamel offers lasting, scuff-proof beauty. Floorette The bedroom . . . more than any other room in the Varnish maintains the charm of natural floors. home . . . expresses the personality of the home owner. The bedroom is the one room which the woman of the home considers as strictly an intimate, personal and private room. It is the one room in which she In decorating bedrooms, do not overlook the inside of dosets. When closet doors are opened, the closet interiors should present color schemes that carry out the color schemes of the rooms... or better still, that wishes to satisfy her personal tastes for color. This desire for individuality explains why some women select certain colors for their bedrooms, although they may object to those same colors in other rooms in the home. The only limitations to this personal selection of colors are that they must harmonize perfectly and that the color schemes in adjoining rooms which are visible from the bedroom shall not present a color clash, or inharmonious reaction. present contrasting color schemes which harmonize well with the bed room colors. A smart way to con ceal the opening to an in-a-door bed is by theuseofmovable book shelves. Dra peries are also fre quently used tot this purpose. 43. GLD 040073 MODERNIZING COLORw i t ii In recent years the bathroom of the average home has gone to '`color." Bright, refreshingshades for walls, ceilings, tile and floors offer pleasing color contrasts, far different from the old-style dingy bathroom of the past. Then, too, fixtures and furnishings have been modernized in shape and color, and are worked into the general treatment of the room. As a rule, the walls in bathrooms are decorated in light shades, wink the tile and floors carry heavier, darker tones. Frequently, the tub and washstand match the tile, although this is not always followed out in bathroom color schemes. On the whole, the outstanding fact about bath room decoration is that it has become a room with definite color personality. Color treatment illustrated above; On Tile Effects--Ripolin Q.D. Enamel Lime Green. Border--Ripolin B.L.T. Enamel GlossBlack. CeilingandWalls -- Glidden Speed-Wall Semi-Gloss White. Floor -- Glidden Florenamel Blue with a border ofFlorenamel Green and a stripe of Florenamel Ivory. Upper right: Ceiling and Walts --Ripolin Q.D.EnamelAquaBlue. On Tile Effects--Ripolin Q.D. Enamel White, A bathroom fin ished in RipOIin Q.D. Enamel With its hard, tile-like surface is un usually easy to wash and keep clean . . . and stays lastingly beautiful. O Lower right: Ceiling and Walls -- Speed-Wall Semi-Gloss Light Orchid. On Tile Sffeots--SpeedWail Gloss Orchid. Lett: Calling and Walls--SpeedWall Semi-Gloss Elf Green. On Tile Effects--Ripolin Q.D. En amel Colonial Ivory. 44 COLOR HELPS SIN color here and there in the form of a scale, clothes YOIJR MORNING BLUES AWAY hamper, etc.--bathrooms can actually be made to take on a modern feeling. Along with this, of course, toilet "Morning blues" quickly disappear in a cheerfully decorated bathroom . . . one with bright sparkling articles and other accessories should always be fresh and neatly arranged. walls and furnishings that harmonize. The modern Although interesting changes have been made in the trend in bathroom decoration is definitely to fresh gay style and color of bathroom fixtures, as well as the lay colors which make the bathroom in the average home out of bathrooms themselves, very pleasing and mod a cheerful place rather than just ernizing effectB as a whole can be secured in spite of the a drab, plainly painted room to fixtures or the size and shape of the room. Even where be shut off from the rest of there are open shelves, exposed pipes, oversized win the house. dows, wood floors, lack of tile or the use of tile sub Bathrooms should prf sent immaculate walla andwoodwork to/{treats* That's why only waahable finish** should he. used. The bathroom, in fact, is the room which the guest has an opportunity to inspect closely and as a consequence, its spic and span appearance is a Bource of worry to the home maker. That is why modern, washable stitutes, ceilings too high or too low, doors and woodwork not appropriate for bathroom use .. . the right colorscheme will overcome most ofthese obstacles and will help to make a bathroom of which the home owner can be proud. In older homes where remodeling of bathrooms is desired, the customary old style wood floors sometimes colors that can easily be kept fresh and immaculate present a problem. However, if those floors are care do much to relieve that worry. fully finished in colorful shades that harmonize with In treating a new bathroom, or in remodeling, the objec tive is invariably to create a pleasant first impression. the general decorative scheme, they will help con vert the room into one of modem appearance. For this purpose Glidden Florenamel Color best accomplishes this will be found most practical. objective. Being a small room It can be applied over wood as compared with the rest or linoleum... flows on freely of the rooms in a home and and evenly... and dries over having limited areas of space to paint, brilliant colors in a night to a tough, washable, wear resisting, gloss surface. wide variety of hues can be used with pleasing effects. This is not true of any other room,with thepossibleexception of the kitchen--which is sometimes quite small. In addition to the vee of bright cotore on bathroom watte, effective reeulte are often obtained by adding n ertiettc touch to a wall treatment Note, for enampte, the ifluetration above. Here you tee 'wares and a rail boat painted above the tub, which add an interesting marine air to the entire room* Work of thie nature can be extremely simple and yet will frequently do much to improve the appearance of the entire room. No matter how new or how cleverly remodeled, the beauty of the bathroom is preserved only so long as its surfaces are kept immacu lately clean. The constant Where bath tubs are recessed, smart effects can be film ofmoisture and grime which collectson the painted obtained by painting the recessed part a different surfaces due to steam, splashed water, lack of proper color from the balance of the room. Fixtures do not have as much bearing on the total air circulation, etc., as well as the hard wear and tear which the bathroom gets, demand that the paint mate rials used be of the highest quality. Ripolin or Jap-A- effect of the bathroom as one would expect. Old- Lac Enamels and Spsed-Wall produce surfaces that fashioned fixtures take on an entirely different appear can be washed frequently without fear of causing the ance if a fresh coat of paint is applied to walls and colors to fade or become cloudy. In this group of three woodwork in a gay color combination. nationally advertised Glidden products are colors to satisfy the tastes of everyone . . . colors that can be By the addition of brightly colored towels, shower and used with absolute assurance of their tonal beauty window curtains, and bath mats, by placing a spot of and harmony. 45 GLD 040075 AT M # S WIE11K . . * BROUGHT INMOItS The modem sun parloris a popular room . in the average home. With its comfort able, roomy furnishings and its cheer ful, sunny windows, it invites relaxation and contentment. Here one_can add a touch of brightness to the decorating scheme, frequently using colors that blend with the outdoors, as well as with the home interior. Yet sun-parlor paints must be carefully selected, be cause of their unusual exposure to the heat of the sun. IN IIOO MS I,IKK THIS Breakfast time is frequently the most difficult hour of the day, for it usually marks the beginning of renewed respon sibilities and duties. That is why it is so important that breakfast be not only appetising and satisfying . . . but that one eat it in cheerful surroundings. A pleasant, informal breakfast room, or breakfast nook, is an ideal spot in which to start the day. It simplifies the job of table setting for the housewife, and lends a cheerful note to the early morn ing meal. Above: Color treatment in the Sun ParJo t : Ceiling--GliddenSpeed-WallFlat Delicate Green. Welle--Glidden SpeedWatt Flat Cream. Woodwork--Ripolin Q.D. Enamel White. Floor--Patterned linoleum treated with Glidden Speedoleum 1.inoleum Finish. Floor at Entrance-- Glidden Endurance Wood Stain Light Golden Oak and Glidden Floorette Varnish. 8 IUJ till! if) 11 rJl'ii1- m Hi : ` `!\ \ V"* .| X v,'$in -' fi ,*\\ - H:,'-; .ifh f! ' i3aK ! pi Color treatment tor Breakfast Room at right: Cellini--Speed-Wall Flat hall White and half Light Pink. Welle--SpeedWall Flat Light Pink. Woodwork--Ripolin Q.D. Enamel Lime Green. Floor-- Ftorenamel Mahogany. -v; | ' '""'"fe GLD 040076 *** u I ~4 LOVE OF COLORYOU CAN I N Dll L O K V I! 11 . . . IN SUNNY It O O M S integral part ofthat section of the home. Therefore, its. decorative treatment should harmonize with that ofthe The sun parlor, or sun room, in the average home is kitchen or the dining room, or be complementary to it. a very much used room. It is a lounging room, strictly Walls and woodwork, being often decorated in the informal, and frequently is the center of home activity. soft, pastel shades, are apt to soil easily... because of The woman of the house finds it a pleasant place in constant use, and also because of proximity to the which to carry on the more quiet activities of the day steam and heat of the kitchen. Therefore, the paints . . . such as letter-writing, mending and which are used must withstand much reading. It is also a most convenient room washing and cleaning. Floors and lino for the afternoon bridge game. leum also require protection against If there are children in the family, they make good use of the sun parlor for their games and general play, particularly when the weather is cold or inclement. Then, too, when the man of the house returns at the end of a busy day, he finds the sun parlor an ideal place for reading and re laxing. In short, the sun parlor is not just a room in which to get the sun .. . rather it is a general lounging room, that often vies with the living room for popularity. The very nature of the sun room dictates the use of bright, cheerful colors. Who would want a dull, drab sun parlor? This Breakfast nooks lend themselves to gay color treatment. When finished in bright, harmonisinjg colors they help to "start the day right." scuffing of feet and against marking from frequent sliding of chairs at the table. Where the room will accom modate a set of breakfast furniture, natural woods are in vogue; although the brighter tones are also sometimes used. Where the nook is built-in, a third color scheme is often used, to accentuate the decorative (treatment of the room. Glidden Fiorenamel is unusually well adapted for wood floors, because it pre vents the elements of decay from pene trating the wood, thus preserving the flooring. Speedoleum Varnish, when used on linoleum, protects the pattern of the fact must be kept in mind when selecting covering, and greatly lengthens its dura colors. Yet color is- not entirely the most important bility. Speed-Wall is, of course, ideal for walls and factor to consider. One must remember that the sun parlor gets a lot of hard use. Dust blows in the open windows . . . floors are scuffed by sliding chairs and moving feet. .. colors are exposed to the direct rays of the sun. Only practical paints should be used. ceiling, available in a wide range of attractive colors and shades; and Ripolin or Jap-A-Lac Enamels make a splendid finish for the trim, woodwork, and furni ture drying with a smooth, porcelain-like gloss and bang impervious to water, sun or cold. Color treatments usually include deep tones for floors, with lighter, brighter colors for walls and ceilings. If the floor is concrete, as is often the case, Glidden Con crete Floor Dressing or Pli-namel will render excellent service. Both dry with a hard, tough, wear-resisting film, which repeated washing and scrubbing will not affect. For the walls the use of Glidden Speed-Wall is recommended, with Ripolin or Jap-A-Lac Enamels for trim. Color S(nr<N (ho liny High! The breakfast room, or breakfast nook, must usually also stand a great deal of wear and tear. Because of its convenience for meals, it is frequently used in prefer ence to the regular dining room of the home . . . particularly for the informal family meals. In other words, the use of the breakfast room is rarely restricted to morning meals. On the contrary, it often serves as the most popular dining place in a home. Being usually located just off the kitchen, or between the kitchen and the dining room, it at once becomes an The inside of swimming pools should be waterproof.For this use, Glidden Pli-namelis excellent. Jt seals the surface, preventing the penetration of moisture which results in cracking. 47 GLD 040077 t h is BLEEPinO PORCH HAS A HEALTHY . HliT-UF-MOltS AIII Doctors everywhere, in all cli mates, encourage the outdoor sleeping porch. In treating sleeping porches with color, the general decora tive scheme usually follows closely the treatments used for imide bedrooms. Colors should be used that do not rouse the brain to activity, but insteadcompose the mind. Since sleeping porches are fre quently exposed to moisture and dust accumulations, they should be finished with such quality products as Glidden EnduranceHouseFaint, Glid den Spar Varnish or Glidden Florenamet. Right: Ceiling and Blinds--Endur ance Paint Cream White. Walls--En durance Paint two parts White and one part Light Sage. Window Frame and Casing -- Endurance Faint White. Floors--Florenamel Mahogany. PUL LITTLE ONES . . PLAY Children wilt play... and the finishes in nurs eries or playrooms must be designed to "take it." Nursery floors, varnished with Glidden Floorette Varnish or enameled with Glidden Floremtmel, will stand a lot of punishmentwith out marring. Walls painted with Glidden SpeedWall can quickly be cleaned of smudges and marks made by tiny hands. Nurseries should also be painted in colors that keep small children cheerful and contented. Babies show a greater desire for red objects than for blue ones. As infants emerge from babyhood to childhood, this preference re verses itself isnd blue holds first place. There fore, an orchid color, which appears in the circle of hues between red and blue, is an excellent color for the walls of a nursery or playrooms, especially when supplemented by bright colored objects far red and blue. Loft: Coiling -- Glidden Speed-Wall SemiGloss half White and half Orchid. Vppez Wall --Glidden Speed-Wall Semi-Gloss Light Orchid. Lower Waff--Glidden Speed-Wall Semi-Gloss Orchid. Floor*--Natural Wood, Glidden Floorette Varnish. Blinds -- Glidden SpeedWall Semi-Gloss Delicate Green. Woodwork --Ripolin Q.D. Enamel Tea Rose. CJLD 04#78 Jr-A It K S U H li Y O U It BRIGHT COLORS... 1UBSHRBLE In nurseries or playrooms for children, color can be used in abundance . . . but only colors that can be easily washed. This is made important because of the matter of nor mal wear and tear in a nursery or playroom. Children are naturally active--and feet are constantly scuffing and scraping and pounding on floors, and often on furniture. The youngster, just learning to walk, seeks support on walls and furniture with pudgy, smudgy hands, leaving finger marks galore. Toys are banged against baseboards; floors are scuffed. Hands sticky with candy or cake or jam are placed on walls and floors. These are nursery problems which must be kept in mind when making color recommenda tions. Such walls and floors will need constant wash ing; yet it is desirable that they always be bright and cheerful ... all of which places a definite diflicult burden on the paint that is used. Glidden Speed-Wall is an excellent paint for nursery walls. It will take a lot of punishment and will stand washing repeatedly without losing its fresh, smooth, satin-like finish. Ripolin and Jap-A-Lac enamels can stand a lot of pounding on woodwork. Florenamel and Floorette Varnish are highly recommended for nursery floors, being impervious to water and able to stand scuffing and banging without breaking their hard surfaced films. The science of child culture has gone to considerable length in the study of the influence of surroundings on infants and children. Specialists have found that design and color have a definite effect on children, favorable or unfavorable, up to the age of twelve years. Thus, the tiny infant, lying in its crib and gazing out with its undeveloped mentality sensitive to lights and shadows ... maintains a cheerfulness where colors are bright. Vet, designs should be com paratively simple and should not excite In many homes the walls of nurseries or play rooms are brightlydecorated with gaypictures of boats, animals, Mother Goose characters, etc. Color may be used in the nursery in abundance. the child's conscious or subconscious mentality. Bright, cheerful colors are preferable, but the general color scheme must be harmonious. Got Out In the Open The purpose of a sleeping porch is, of course, to give one the opportunity of sheltered sleep in the fresh, outdoors air. In recent years this method of arranging sleeping quarters has become widely popular, and today many homes are equipped with such facilities. Usually the sleeping porch has windows, which may be closed during inclement weather; and usually, those windows are also screened. In planning the decorative treatment for a sleeping porch, one should select colors which aid repose. At the same time, because such facilities are considerably exposed to the elements, thought must be given to the selection of paints that will withstand moisture, heat, dust, etc. This is particularly true with sleeping porches which are protected only with canvas curtains, or with shutters. And even where Buch sleeping rooms are glass enclosed, casement sills and floors require careful protection against weather exposure, because windows are open most of the time. Glidden Endurance Paint is welt qualified to meet these requirements. Its film forms perfect weather pro tection, and is readily washable without injury to its smooth, hard finish. Glidden Porch and Deck Paint and Glidden Spar Varnish are other well-known ex terior finishes that can "take it." GLD 040079 a ij-rriK uvcKnrvnrv __some paint, and an attractive color scheme will do wonders in converting spaces in the attic and basement, ordinarily un used, into useful rooms that quickly become the most favored rooms in the home. The princi pal thing to remember is that these rooms, particularly the Recreation Room in the base ment, must be so decorated as to appear light and airy. Lightcolored ceilings that reflect the light well are necessary. Furnace Room Right: Upper Walls--Glidden Ad-EI-Ite Hygienic Kalsomine Light Tan. Lower Walls--Glidden Ad-EIIte Hygienic Kalsomine Silver Gray. Floor--Glid den Florcnamel French Yellow. .Recreation Room Be low: Ceiling--SpeedWall Flat Cream--Walls --^Endurance Wood Stain Dark Golden Oak and LikA-Rub Varnish. Floor-- Florenamel Blue. *r*******? mm * s^ UTILIZE THOSE UJHSTE SPACES . ATTIC'S AllK GREAT FOR I.IVINfi... storage purposes, or nothing at all, it Is well to remem IMSHMUKTS A IKK FINE FOR PUYINfi ber that the rooms must be smart in decorative effect and light and airy in feeling to compensate for their Converting the attic into a den, nursery or rainy-day play room ... or the basement into a recreation or rumpus room ... is not only a lot of fun, but also a practical improvement well worth the cost involved, unfavorable locations. This can be accomplished by attractive decorating schemes not only for the rooms themselves, but also for the entrance ways that lead into these rooms. because such rooms are much used and enjoyed. In attics or basement rooms the ceilings are usually In addition to the many hours of pleasure and relaxa tion they provide for the entire family, these rooms often take the traffic off the rest of the home, thus saving rugs, furniture and floors from much wear and tear. In homes with recreation rooms, there is much kept very light with the color of the walls dependent upon the amount of natural light which enters these rooms. By using the same general colors, unfinished partitions, waste pipes, supporting posts, beams, etc., can be blended out of conspicuous notice. less tobacco smoke in the rest of the house to settle on the walls, ceilings and draperies. Color can be used in abundance on the trim and in the treatment of the floor. Pattern designs can be used on When friends drop in for an evening, everybody wants the floors to give the room an unusual effect. to go to the recreation room where one can relax and Where a good, lasting, washable light-reflecting finish not be too careful about scuffing floors or dropping is desired on walls, Glidden Speed-Wall can't be beat. ashes. The rest of the house can sleep undisturbed while However, for furnace rooms or laundries, or where a less the radio in the recreation expensive but satisfactory fin room supplies the inspiration ish is desired, Ad-EUte Hy for those who wish to dance. gienic Kalsomine is recom mended. It comes in the desir These rooms really give solid able light colors and may be comfort. They can be used for reapplied frequently without all they're worth, and usually losing the use of the room. For are.Mothercan hold herbridge party "downstairs;" the chil dren can playsafely "upstairs" It is well to paint the old cellar door the same color as the body of the house in order to avoid emphasis on this particular part. wood or linoleum floors, Gliddim Florenamel or Speedoleum Linoleum Finish should be without being watched ... if used. If the floors are concrete, they bang their toys around, there is nothing much use Pli-namel or Concrete Floor Dressing because to hurt. Father enjoys staying home evenings, partic they have been specially developed to resist the mois ularly with a den or recreation room to provide the ture that accumulates in concrete and soon destroys incentive. The young folks will have their parties at ordinary paint film. For stone, brick, or wood walls, home instead of "going places." Reflect-O-Lite Casein Paint is excellent. In the hot summer months, the basement recreation room is always cool; in the cold winter months, it is snug and warm. If there are no windows for ventila tion purposes, exhaust fans can be used to keep lower rooms free from dampness. In the attic, win dows can be regulated to provide sufficient air to keep the room cool in summer. In remodeling these spaces ordinarily used for The walla of basement laundries are usually finished in Ugh t, airy colors the t make work more enjoyable. These colors should always be washable because walla are certain to be splashed. 51 PAINTING ODDS Bno EUDS When painting, don't overlook the small objects around the home. Jsp-A-Lac 4-Hour Enamel quickly transforms odd pieces into bright spots of color that produce a fresh note of cheerfulness in the home. Refrigerator Above: Glidden Jap-A-Lac Enamel White. @ Chair Upper Right: Jap-A-Lac Enamel Mandarin Red. Wagon at Right: Body--Jap-A-Lac En amel Red with Black trim. Wheels-- Jap-A-Lac Enamel Golden Yellow. * Table at Right: Jap-A-Lac Enamel Jade with Light Ivory trim. 1..................... Bookcase at heft: Outside--Jap-A-Lac Enamel Rich Slue. Inside--Jap-A-Lac Enamel Light Ivory. * Sox at Left: Jap-A-Lac Enamel Orchid with Lettuce Green trim. GliddenJap-A-Lac Ea- nd leaves no brush marks . . . dries In 4 hourstoa smooth, hard, washable, gloss finish. *. 9* 9s* Ssisroel quickly Jwfojg new liter new sparkle* to furniture, woodwork e wails. Jap-A-iac Varnish State steins and varnishes in one operation. 9* GLD Q4Q082 fyarimenis mmm r edial s ... FIIFM FEU MAN ENT TENANTS Apartment buildings pay dividends only when vacancies are held down to a minimum, particularly where taxes are high and rentals are low. Apartment that rent quickly and stay rented are the money-makers. Smart renting agents realize the appeal of the decorating scheme is just as im portant as the arrangement and size of rooms, exposure etc., especially when apartments are shown unfurnished. Often apartments that are well located and seemingly suitable in size, layout and lighting, fail to hold tenants and are hard to rent. Many inspect them, but few rent them. The reason for these slow-renting apartment* can usually be traced to an unsightly appearance of walls, woodwork and floor. Merely by using an intriguing decorating scheme--either pastel colors in deSicatc greens, blues, ivories, etc., or sharp contrasts of brighter colors that harmonize perfectly-- undesirable apartments can be made popular and in much demand. If the decorat ing scheme is planned right, small rooms may be made to look larger and lighter. It has also been found that apartment buildings located In isolated and glow rent- mg localities, inconvenient to transportation, shopping centers, etc., can be kept free from vacancies if the decorative treatments of the apartments and the general upkeep of the apartment building are sufficiently inviting to compensate for the lack of other advantages. ' SSI Chart Showing Cnatomnry Fr*Boiy of Fainting and Federating In Maintaining" AFAltTMSNT HU 11,1HS 1TBMS TO BB PAINTED OR VAflNfSHED PROMT"" EXTERIOR TRIM FRONT DOORS ! VESTIBULE HALLS INSIDE STAIRS INDIVIDUAL APARTMENTS BACK STAIRS AND RAILS BACK DOORS BACK TRIM RAIN SPOUTS SCREENS STORM SASH LAUNDRV STORAGE ROOMS BOILER ROOM CEMENT FLOORS of--Indicates once a year. 4 V--indicates twice a year. Year* In Which Work Should Be Bom a*34 B " 44 444 44 44 4 4 4 4 4 4 VV 44 4 4 4 4 4 4 444V4 V V 4 4 4 4 4 4 .4 4 44444 444 444 444 44V V4444 44444 444 44 44 44 444 The condition of floors in apartments is very im portant, especiallytowomen--whomake the final decision in selecting apartment*. Where the var nish film is awn through or deep icmatehes have marred or broken the surface, r too many costs of varnish have been applied *o that the surface hamlost itssmooth, transparent,mteor-ISketastre, it to advisable to refinish the flows, Remove: the old varnish by so-aping m sanding, refill and then varnish with two coat of GliddenSpar or Floor* ette. both of which arc made to withstand the severe treatment that floors are given by tenant. Gm 040083 SURFACE TRERTfnERTS9... FOR CHARMING WALLS Walls form a background for room furnishings. They are the scenery for the show that is every day enacted in the life of the average family. As such, they deserve a great deal of consideration as to proper color treat ment. Walls need not be plain looking, but through the use of any of the special treatment described here can be made distinctive and possessed of a real charm. TIFFANY FINISH The Tiffany or glazed finish is extremely popular. Before this finish can be applied, the surface must first be coated with a ground color. Then a coat ofGlidden GlazingLiquid should be brushed over the ground color, covering only as much area as can be conve niently worked. While the Glazing Liquid is still wet, applications of the reduced oil colors should be made in spots (at random) over the surface. With the aid of a wad of cheese cloth, the oil colors can be blended into one another with a circular or figure eight motion on a smooth surface. On a rough surface, a stippling brush should be used to blend the colors. Where high lights appear, the surface should be wiped sufficiently to permit the ground color to show through. The job may be completed by patting the surface with a piece of cheese doth. SHADED TIFFANY FINISH The only difference between this finish and the regular Tiffany finish is the fact that the colors are so blended that the wall isdarkerat the bottom than at the top. By shading the walls so that they are lighter near the ceiling, an effect is secured of receding walls which causes the room to appear larger. The glazing is done in the same way, but in this process the spots of color near the top of the wall are smaller, and spaced welt apart while near the floor the spots are larger and closer together. SPONGE MOTTLED FINISH In the sponge mottled finish a coat of properly tinted ground color is first applied and al lowed to dry thoroughly. The next move is to secure a fibre sponge and slise it in half to obtain a flat surface. After the sponge has been thoroughly rinsed, you are ready for the sponge mottling work. The mottling color should be painted out on a board or piece of masonite. The color should then be picked up on the flat side of the sponge and patted on the wall surface. The entire wall should be gone over with the sponge, following this method. No attempt should be made to form a pattern, as an irregularly finished surface is more attractive. Two or more contrasting colors can be used for a more colorful effect. Wash, sponge for each color chosen. CHUMPLED HOLE FINISH The crumpled roll finish is used only on smooth surfaces. Twoharmonizingcolorsshould be selected. Oneoftheseshould be applied on the wall and al lowed to dry. Then a small area ofthe second colorshould be brushedon. Crumple apiece of newspaper into a roll about ten or twelve inches long. Im mediately roll the crumpled piece of paper over the wet paint. This rolling pro cess removes the paint in spots from the wall surface, leaving a very effective pattern. Only an amount of the color should be painted out that can , he rolled with the paper before the paint sets up. After the wall has been rolled, it should be looked over carefully and wherever too much of the color has been lifted, the spot should be patted with the rolled paper. On the crumpled roll finish only about one-third of the ground coat shows through so the color applied last determines the general tone color of the wall area. WHAT YOU CRD DO WITH FIUM Warming Up Suale** Itssns Rooms thatlacksunlight should be painted in sunlight effects ... yellow, cream, buff, ivory. The colors selected must have high light-reflecting values, to catch and make the most of what natural light comes in. Painting the floors with borders or patterns in con trasting colon, bright in hue, lends warmth to a room that, when conventionally decorated, appears cold. Palatlag ts Save Light Hill* Nearly every home has some "dark spots." Sometimes it's a hall, just dark enough so that every time you enter it you reach for the light witch. Sometimes it's a clothes closet, so dark that you can't find anything in it without a light. Turning on lights frequently, even though only for a minute or two, uses a lot of electricity during the year. The saving in light bills wilt repay many times over the cost of light-colored punt to brighten up such dark spots. MaLv kaHirHnggiiekHiri aaaHaaijuli *UiitAiggpklpi*eanrar trroeoamtm| nevn*tMmt,axTehse Idea Is to remove the feeling ofroom confinement. This can be accomplished in effect through the use of color, to push walls back and ceilings up. Dark colors pull the ceilings down, while light colors seem to raise the e* a* e* a* e* a* 9* 0* a* a* a* a* a* e* e* r r e e* a* a* r * a* a* a6 a* a* a* >54. as* GLD 040084 * ceilings. Delicate pastel shades tend to push the side walls farther away, while heavy colors box in a room. Short rooms can be lengthened by using darker tones on side walls and light tones on end walls. STIPPLING A stippled wall is one of the most beautiful in all the deco rating categoryl It lends de lightful charm to any room with its soft effect. It is very easy to produce without any extra preparation and requires little experience to get success ful results. Simply strike a freshly painted wall with the dry bristle ends of a special brush made for wall stippling. The dry brush "picks up" the paint which gives the wall an all over "pebble" surface. Such a treatment completely blots out any brush marks, or damaged places in the wall surface. some of it . . . the remaining glaze is allowed to dry, producing rich deep antique finish. STENCIL EFFECTS After the final finish coat has been applied, unusual wall ef fects can be securedby the use of stencils. Wall stencils are available in a wide variety of designs and may be used as either a borderrunningaround the entire tqp of the wall, or as a smaller decorative effect in the corners at the top ofthe wall. Stencils are Sometimes used around windows, doors, fireplaces, etc. To get good results, the stencil should first be fastened securely in place. A contrasting but harmonizing color should then be brushed through the opening in the stencil with a poking rather than a brushing motion. Smearing will be avoided if the brush is kept fairly dry. OPAI.TONR REFECTS Opaltone walls are obtained in just the opposite manner to stippling. Here paint is put on with a stipple brush or fine textured sponge instead of taking it off. Some very beau tiful effects can be had through the proper combination of col ors. The usual procedure is as follows: a ground color is se lected, brushed on and allowed to dry; then two or three harmonizing colors are stip pled onto the surface with the stipple brush or sponge. The stippling colors are first brushed out on a smooth board surface, and the brush or sponge dabbed onto them to pick up just the right amount of paint to be stippled on the wall. The stipple brush or sponge should not be dipped directly from the paint can to the wall. ANTIQUE FINISII This finish is first of all a glaze intended to soften the colors used on a plain finished or too elaborately decorated wall. When properly applied, a rich deep tone is obtained on the treated surface. First a semi-transparent glaze is made up of Glidden Flatting Oil and Pure Colors in Oil. The desired glaze may be obtained by regulating the quantity of tinting material added to the flatting oil. The glaze is now applied over the dry finishing coat on the wall. The glaze is wiped lightly, while still wet, with a pad of clean cheese cloth, thus removing PAINT b l e n d This is a great favorite, where the use of glazing coats is not desired. It is a time-saver, too, since the job is not held up waiting for the ground color to dry. White the ground color is still wet on the wall, flat tinting paints in harmonizing colors are added to the wall in pleasing arrangements and groupings. While ail of these --ground color and tinting paints--are still fresli, they are softly blended together by using a Stippling brush. This is a good economical way to produce a milt re sembling Tiffany. WALL STRIPING Properly worked out, striped walls can give a room distinc tion andsmartness. Generally, stripes are used with plain onecolor walls for outlining doors, windows, and built-in wailfur niture such as book cases, fire places, cabinets, etc. The stripe8areusuallyabout threequarters of an inch in width, but with today's decorating trends and modern effects, anywell proportioned stripe will do. They are placed a few inches out from the object being outlined. The best effects are obtained by choosing striping colors of greater strength than that of the ground color. Most Striping is done with a straight edge or guide line. A stripe to he neat and effective should be perfectly straight and have a good dean sharp edge. as GLD 040085 FLOORS1`AINTINC THE P* Gay iil Unusual Patterns Complete the Room Picture Attractive floors are the foundation for a well-decorated room. Every home may now have new floor beauty in a myriad ofwaysI Attractive border treatments or all-over patterns ate early obtained with Gliddcn Florenamel. This true enamel finish covers wood, cement or old worn linoleum floors with a tough, elastic scuff-proof film. Its many colors make possible countless effects andcombinations. Here aresuggested treatments for modern floors. STENCIL BftttttERS The type of stencil used on a floor depends entirely upon the furniture and decoration of the room. Plainly furnished rooms with one or twocolor mgs require a more decorative andcolorfulborderthan roomswhere the furnishings are more elaborate. If the rug is figured, the border should be subdued. It is possible to obtain stencils in almost every pattern and motif from the classic and modeme to elaborate scrolls, flowers, birds, leaves, animals and marine designs suitable for any border problem. In some cases the border does not run around the room on all four sides, but is used at doorways, fireplaces, windows, etc., to emphasize some particular construction. To get a clear-cut, neat job with sharp clean edges, it is necessary to fasten the stencil patterns to the floor as firmly as possible and apply the color through the opening with an up and down poking motion of the brush instead of a back and forth brushing motion. The brush should be almost dry in order to avoid smearing. TWO.TONE BORDERS Beautiful simplicity may beobtained in the handling of a border by the use oftwo or three parallel stripes of solid color in varying widths. The middle band may be wider than the adjoining bands ... or the widths may be graduated from the outside to the inside... or pencil stripes may be used over a single band of color. Such a treatment is effective when the colors used present a vivid con trast to the background. This effect is good in formal hallways and in rooms of ultra-modern trend where the center of the floor has some elaborate design. SPATTER EEPECTS From the Pilgrims comes this gay floor treatment! The border it flint given a coat of ground color, and when dry, dots ofcontrasting colors are spattered over the surface with a whisk broom. Thit Is done by dip ping the whisk broom in one spatter color at a time and allowing thepaint. to drip off the end* onto the floor. Also, do not let the broom touch the surface. Avoid putting so much paint on the brush that it drips in puddles. SWIRL EFFECTS From theearlyAmericansaliocomes this decorative effect whichproduces a floor pattern resembling moire tiik. Swirl effects are obtained in the fol lowing manner: the first coat it brushed on smoothly and allowed to dry; the second color or second coat isheavily appliedhere and there with a swirling motion of an oval brush. Such a brush produces soft, irregular loops and swirls that blend into the ground color. SPONGE STIPPLING This it one of the newest and most effectivcwaystorejuvenateold floors ... and maybe used for either border or all-over treatments. Two coats of paint are required. First, a back ground coat of paint is brushed on in the usual manner and left to dry. The special Qlidden Stipple Sponge . . . consisting of a half sponge at tached to a knob-like handle ... is then used to apply a contrasting or stipple color. The sponge should be soaked in water first to soften its edges, and impart a more delicate pattern. The stipple color is brushed out on a smooth board. The sponge is then pressed gently on the board several times to pick up the paint which is next transferred to the floor through a series of patting motions. The sponge should never be dipped directly from thepaintcantothe floor.Donotattempttosecurearegularpattern. The sponge stippling successfully hides imperfections in flooring and is especially good when used over old linoleum since it obliterates worn spots or patches. p* P* ip* rp* p* P* P* P9 CHECKERED BORDERS This is ideal where something novel is wanted to eliminate old floors showing around a rug. First, the ground color is allowed to dry, after being brushed on smoothly. Then, the squares are laid out and every other one is neatly painted with the second color. Painting in the squares may be speeded up and more neatly done if a stencil -- the size of the squares--is cut and the second color stenciled on through it. The check ered treatment need not be confined to borders alone, but is an appro priate design for an all-over pattern in kitchens, halls, baths, etc. . . . with the squares running as large as twelve inches. A marbleizcd tile effect may be had by streaking the squares when dry with a blending color that harmonizes with both checker colors. POINTS TO REMEMBER . . . In lIeenelUIMhlng Elnoru ,, 1 The surface must be clean and smooth to start with. !t Fill and plug up all nail holes, gaps, cracks and crevices with filler or putty. St Be certain all grease spots are removed. 4 Unfinished open-grain floors should be filled with paste wood filler, but filling is unnecessary for closegrain work. 5 After the finish is dry and hard, two coats of wax will give protection against sculling, make the paint job last longer and add that desirable soft lustre. O Never use shellac any place in a floor finishing schedule. >50 fir GLD 040086 A T II K EFFECT O F On Sindcnt Welfare In Clmw Rom .I Harmonious color schemes produce a cheerful environment that has a soothing effect on temperaments 6f both teachers and students, permitting that concentration so essentia] when extending or accepting instruction. A school room can be so decorated as to feel bright and airy and entirely free from a de pressing atmosphere. A dingy, dark school room makes students desire to escape the premises as soon as possible and to regard in struction more as compulsorydiscipline than as patient cooperation for their own best interests. d* s.=#i3! Paint brings color, light and sanitation to the school. Modern pastel shades that reflect the light are avail able in paints that may be cleaned as easily as tile. In elementary schools where the child spends the greater part of the day, paint colors for walls and ceil ings must be selected carefully to avoid unfavorable emotional reactions. In the higher grades where in struction is given in a number of different rooms, there is far more opportunity for using bright and stimulat ing colors. School work today demands more and more reading. Although it is recognised that eyes must have adequate light to read, the fact still remains that more than 20 per cent of our school buildings were built prior to 1899, when no school building was adequately lighted. Even in modern schools, classes are held in basement rooms, rooms facing brick walls, and rooms with great areas of blackboard. Often the walls are painted in dull, light-absorbing colors. Too low a value of iliu'nluafionjp' fWts'scxi sacrifices safety, impairs vision, and so s'.ovs up the vls-ai pro cess as to retard the progress of the pupil and reduce the efficiency of the teacher. Proof of inadequate illu mination in many cases is found in the fact that 5 per cent of the children in kindergarten and the first grades ofthis country havedefective vision--one child in every twenty ... while 25 per cent of those graduating from high school have defective vision--one in every four. Light colored painted walls and proper lighting can do much to correct this undesirable condition. EECillT ESSENTIAL nEQVIIIEMENTS for a Well-LIgh ted Schoolroom I- Paint ceilings a light color--white or just off white. Walls should be painted light cream, light green, or some simitar light tint with a moderately dark color below the eye level from the window sills down. Si- Use dull mat or eggshell finishes rather than high gloss ... so that the light will be properly diffused and the glare eliminated. 3 No desks should face bright windows ... light should come from the left rear to aid writing. 4* Windows need proper shades that permit the passageof diffusedlight.. .adjustmentsshould bemadefrequently. . All artificial light should he of the indirect or semidirect type Mid should be freely used ... especially on dark days. 8. Light bulbs and lighting fixtures should be kept 1 scrupulously clean because dust on bulbs and fixtures . absorbs an astounding amount of light. T Avoid glass areas in the front of the room that reflect light into pupils* eyes. II- Blackboards on walls opposite windows in poorly lighted rooms should be covered with light-colored shades that may be pulled down when the blackboards are not in use. *f * GLD 040087 The bright, cheerful schoolrooms on this page meet the color requirements as described in "Standards of School Lighting*' ... a comprehensive booklet prepared under the joint sponsorship of the Illuminating Engineering Society and the American Institute of Architects ... from which we quote: "Light reflected from the ceiling and the upper part ofthe walls is of great importance in securing good diffusion. The ceiling should be light in color and have a reflection factor of not less than 70 percent; higher values are desirable. Suitable colors are ivory, light cream and white. "The upper walls are also effective in reflecting light to the work plane and should have a reasonably good reflection factor. As, however, the walls are directly in the field of vision, a reflection factor of 50 percent is sufficiently high. The fact that artificial lighting sources are more comfortable to the eye when viewed against light backgrounds is an additional reason for the use of light colors and high reflec tion factors of ceiling and upper wall surfaces. Suitable colors for upper walls are cream, light green, light gray, light buff and very light blue. "White plaster or light colors below the eye level are to be avoided and walls below the level of the window sills should be of a moderately dark color.*' Color treatment shown above: Ceiling-- Glidden Speed-Wall Flat Light Ivory or Olidden Spray-Day-Lite Light Ivory Tint. Walls - - Glidden Speed-Wall Flat Cream or Glidden Spray-Day-Lite Cream No. d. Trim--Glidden Endurance Wood Stain Light Mahogany. Base--Glidden Ftorenamel Oflte. F/oore-- Natural Wood, Floorette Varnish. Upper right; Ceiling---Speed-Wall SemiGloss or Spray-Day-Lite two-thirdu White, one-third Blue JvSiat. Walls--Speed-Wall Flat Delicate Green or Spray-Day-Lite Delicate Green Tint. Trim--Endurance Wood Stain Light Golden Oak. Baa*--Florenwnel Green. + Lower left: Coiling--Speed-Wall Flat or Spray-Day-Lite one-half White and one-half Light Gray. Watts--Speed-Wall Flat or SprayDay-Lite one-half White and one-half Light Fink. TVinr^Endurancc Wood Stain Light Mahogany. Ba&tt--Jap-A-L&c Enamel Golden Brown. m Lower Gloss ortigShptr:ayC-Deailyin-Lgi--teSpWeehdit-eW. alMl 'aStetsir--u- Speed-Wall Semi-Gloas Silver or Spray-Day- Lite Silver Tint. Trim--Endurance Wood Stain Walnut. Base--Florcn&mc! Lead Color. > fill GJLD 4St SP* 3* Shower room above: Ceiling and Walls--Gtidden SpeedWall Semi-Gloss Sen Green. Floor--Glidden Florenamel. Checkered Red and Pearl Gray. Shower--Ripolin Q. D. White. Gymnasium center above: Ceiling--Speed-Wall Plat Ivory or Spray-Day-Lite Ivory No. 3. Walls--Speed-Wall Semi-Gloss Fawn or Spray-Day-Lite Fawn Tint. Floor-- Natural Wood, Floorette Varnish. Washroom right above: Ceiling--Speed-Wall Semi-Gloss Buff. Walls--Speed-Wall Semi-Gloss Pearl Gray. Floor-- Florenamel Warm Gray. PAINT non v is ib il it y ..; IN M1IIOOL GYMNASIUMS In selecting colors for a gymnasium one must consider the fact that shadows and reflections can become tricky illusions in the split second decision which athletes must make in basket ball, indoor baseball, end other gymnasium sports. Besides, the colors must be sufficiently neutral so the background will not detract from the object in play. Walls, ceilings, and floors must be washable in order that the gym may be kept fresh, clean and sanitary. Only finishes that can be kept smooth and free from scuff marks are satisfactory for wood floors. LIGHT REFLECTION VALUES . . . PBIflT COLORS Only within recent years has much attention been paid to the light reflection values of paint colors and their im portance in providing proper lighting for homes, schools, offices and factories. Exhaustive tests have proven that a room painted en tirely in white, which provides maximum light reflection, (89%), gives the occupants the greatest amount of read ing or working light. The light ivory and ivory rooms come next, followed by rooms painted creamor caen stone. The reflection values of the various colors drop sharply, from white at 89%, to old rose at 23% and black at 2%. But even these darker colors may have their proper place in the decorative scheme if used judiciously. STANRARII OLI1IOBN COLORS ... ami (he PereestsKi of light They Refleet White--8958 PAINT FOR SANITATION . . . IN WASHROOMS AND SIlOWEItS Shower rooms and washrooms are used by so many students that sanitation is of prime importance. In these rooms diseases are cast ofT and taken on easily. Painted or varnished walls, ceilings, and floors provide a smooth hard surface which can be washed frequently and kept free of alt infectious dirt and grime. Walls should be clean and sparkling to provide greater reflection of artificial light. <',OI.O FOR SPECIAL SCHOOLROOMS School cafeterias and domestic science rooms may be highly decorative--done in bright stimulating colors. Music and art rooms may be treated to bring out the creative abilities found in every child. Laboratory tables in science departments should be finished in colored acid-resisting materials. But ... study rooms and libraries, where concentration is important, should be handled in soft, more soothing colors. Light Ivory--81 % BuS-Ri* Ivory--n% Cream--75 % Blue Milt--6% * 7"* I Light Tan--6058 Caen Stone--81% s{. - >. : A, . > . . DeBeiie Oreen--59% Light Pink--47& Orchid--SS5S Km--43J6 GLD 40089 1 1 ,1 1 LIGHT COLORS... FOKI UKADING liSMS In the library or reading room where eyes are used extensively for reading, it is vitally important that walls be painted in colors that properly reflect the light. Pastel shades of (MiddenSpeed-Wall are excellent because they aid concentration. For the young ladies' dormitories where smart, gay. individual color schemes are desired, the wide range of Speed-Wall colors satisfies every taste. Semi-Gloss Silver. Walla Delicate Green. Right.- Ceiling--Speed-Wall Flat Light Blue. Walts--Speed-Wall Flat Light Gray. Extreme Right: Ceiling--Speed-Wall Flat Light Ivory. Walls-- Speed-Wall Flat Light Tan. U 11I L S ' I O It M I T It IK S Left Below: Ceiling *-- Speed-Wall SemiGloss Silver. Wails--Speed-Wall Semi-Gloss Ivory. V/oodv/ork--Speed-Wall Semi-Gloss White. Right Below: Ceiling--Speed-Wall SemiGloss Caen Stone. Walls--Speed-Wall SemiGioss Elf Green. Woodwork--Speed-Wall Semi-Gloss Ivory. ill'Hlil iimri,. DotmUoty Below t Ceiling--Speed-Wall Flat Delicate Green. Wall* and Closet Drawer*-- SpeedWall Semi-Gloss Light Orchid. Woodwork--SpeedWall Semi-Gloss Ivory. 0 GLD 040090 PAINT FOR . . . BETTER LIGHI..BETTER BIGHT..DRY I1IGHT It is only within the last decade that a careful study has been made to determine the true relation between light and our eyes. And . . . not until the last year or so . . . has real consideration been given to the importance of paint colors in reflecting light and improving seeing. Today, through the use of good, washable, light-reflecting paints like Glidden Speed-Wall or Spray-Day-Lite and the development of new and improved light fixtures, new standards ofseeing have been achieved. The sight meter and other testing devices have been developed to meas ure the amount of light and determine its suitability for human use. These tests have revealed that many colorful tints have high reflection values which make them desirable and satisfactory for use wherever seeing is a problem. After all, the value of seeing can never be discounted. Practically all our knowledge comes to us through our eyes--eyes that for countless centuries have been accustomed to casual long distance seeing out of doors in high intensities of daylight. Yet, in just a few short genera tions, we find ourselves a race of indoor workers. Artificial light has doubled our seeing hours and our most severe visual tasks are now usually done indoors with only a small fraction of the outdoor light for which our eyes were intended. With eyes so important, we owe it to ourselves to give them every con cession. Light colored, washable paints definitely assure us of BETTER LIGHT . . . BETTER SIGHT . . . DAY OR NIGHT. SION PAINTING . . . Calsr Casmbtnnllona that Attract Attenilan In painting outdoor signs, it is impor tant to select color combinations that are good from a visibility standpoint. Motorized traffic moves rapidly and signsmustbe designed to attract atten tion and make "split-second" impres sions. The chart below, which shows the rating and color combinations for maximum legibility, presents some surprising information: LEGIBILITY RATING of Calor Combinations 1 Black on Yellow 7. Yellow on Black 2, Green on White Da White on Red 3, Red on White 9a White on Green 4, Blue on White 19. White on Black Sa White on Blue 11. Red on Yellow 6. Black on White 12. Green on Red 13. Red on Green SIGIIS.1 II I N ii T II K A I* I* R A n a ;n c h Before painting an outdoor sign it is a good idea to carefully determine how it will look to passing motorists. The information below shows the way to determine the appearance of an outdoor sign by looking at a small sketch: A 4' x 9' sketch placed 10 feet from the observer corresponds to a full 24-shcct poster seen from a distance of 250 feet. An 8' x 18' sketch placed 10 feet from the observer corresponds to a full 24-sheet poster seen from a distance of 130 feet. ` A 16' x 36' sketch placed 10 feet from the observer corresponds to a full 24-sheet poster seen from a distance of 65 feet. What to l.oolt for I n BULLETIN COLORS o la Unusualinitialandlasting brilliance. 2. Easy to apply--quick to dry. 3. Abili ty to withstand cold, heat, sun, fumei, smoke, etc. 4. All-weather application . . . non streaking if rained on when wet. 3. Economy. Glidden PostAd Green and other bulletin colors meet all these requirements. U* Cleanliness In matching colors always use a clean container and a clean mix ing paddle for every mixture. Be sure the surface to be matched is perfectly clean. MOW TO MATCH COLORS <0llghl c&gftllng . . . Never attempt to match a color under artificial light or in direct sunlight. For best results match your colors in daylight at a win dow having a northern exposure. GLD 040091 COLORFUL DIGniTY. Fll S C 91II O L EXECUTIVE OFFICES The use of the room and the work done in it should dictate the color scheme. ' The tendency among modern day, educators is to maintain an executive atmosphere in the business offices of school superin tendents, principals, etc., but without losing the artistic touch that one expects to find associated with inspirational learning. j It is frequently pointed out that thp principal's office is no longer a court of inquisition but, quite to the contrary, a fount of friendly, counsel for both the student and parent body. Counsel is best extended under conditions and environments that . . encourage relaxed emotions. i | The color used in the decorative treatment of walls and ceilings . . . the selection of furnishings . . . the position of occupants in relation to light from the windows. .. the absence of noise which detracts attention ... all these Above: Celling--SpeedWall Semi-Giott Blue Mitt. Welle--Speed- Wall Semi-Glou Silver. Venetian Blinds -- Ripolin Q.D. Enamel Lime Green. factors have a psychological influence and should be carefully considered. ; Light tints of green, blue, gray, ivory and silver on wails produce a soothing, comfortable air ... and provide j sufficient color to taka the school executive office out of i the conventional business office class, without impairing Hight: Ceiling-*Speed- Wail Flat Delicate Green. Walls--SpeedWall Flat Light Ivory, Venetian Biinds- Speed-Wall Beml-Oloe# Buff. ' the authority of the executive atmosphere. <*< / vv : g l d mmn 1 1 1 1 11 \ \ \ % \ % \ %% 1 11 1%%% \ 1 1 \ % 1 1 t i l l1 COLOR...t i a ATTRACTS T1IAVKLE11S TO HOTELS Owners of well patronized hotels realize that cleanliness alone is not enough. Lobbies, cor ridors, dining rooms and sleeping rooms must be kept modem with color. From season to season, a change of pace in the decorative scheme generally throughout a hotel will pro vide that factor which the traveling public accepts as modern. Dining Room Above; Ceiling -- Glidden Speed-Wall Flat onehalf Ivory and one-half Delicate Green. Wells--Glidden SpeedWall Flat Old Rose. Woodwork --RipolinQ.D.EnamelTeeRoae. Right: Ceiling -- Speed-Wall SemiGloss Caen Sterne. Walls--Speed-Wall Flat Pea Green. Bedroom Lower Right: Ceiling -- Speed-Wall SemiGloss Ivory. Wells--SpeedWall Flat Delicate Green. Woodwork--Ripoiin Q. D. Enamel Tea Rose. Above: Ceiling -- Speed-Wall Flat Light Ivory. Walts -- Speed-Wali Semi-Gloss Caen Stone. Woodwork -- Ripoiin , Q. D. Enamel Colonial Ivory. ' Above: Ceiling -- Speed-Wall Flat -White. Wells -- Speed- Wall Semi-Gloss 'Blue Mist. . Woodwork -- Ripoiin _ Q. ' D. Enamel Aqua Blue. 03< Hospital Ward Above: Ceiling--Glidden Speed-Wall Flat Light Gray. Walls--Glidden Speed-Wall Flat Light Blue. Floor -- Glidden Florenamel Buff. COLORFUL CLEANLINESS FOR HOSPITAL PATIENTS The medical fraternity regards painted walla and ceilings as the only satisfactory treatment for hospitals and sick rooms. In hos pital decoration, the two important factors considered are first, sanitation, and second, the relaxation of tick patients. From the standpoint of sanitation, a painted wall presents a smooth surface that can be kept "hospital-clean" and free from infection-breeding contamination. Walls and ceilings painted with Gliddcn Speed-Wall may be scrubbed frne^quusennttllysannd ttrietiated with germ-killingantiseptics without fear of destroying or inj'uusriinngg tthhee paint film. The tick room with paint:eedd walls can be p] repared quickly for reoccupntion. The use of white predominate* in hospitals, principally due tothe fact that it readily shows up dirt and dust. However, at present there is quite a marked trend toward the use ofcolors, particularly trho..eo..m...w...il................... ffi.........w..h..i.c.h...m..a..k..e..a..b..r.i.g..h..t.a..n..d..c.heery ~ of the patient. In private rooms colorful drapes are frequently used to provide a cheerful note. Pearl gray or light blue It sometimes used in operat ing rooms, both for surface decoration and for surgeons' robes, nurses' uniforms, etc., because there are no undesirable reflections and glare from those colors, which it not always true where an all-white treatment is used. Kitchen Above: Cef/fing---Speed-Wall Semi-Gloss Caen Stone. Walls -- Speed-Wall Serai-Gloss Buff. Floor -- Florenamel Warm Gray. Corridor Left: Ce/f/ng--Speed-Wall Flat tight Ivory. Walla-- Speed-Wall Semi-Gloss Beige. Woodwork--Ripotin Q. D. Enamel White. Floor--Florenamel Green. 9114 -< GLD 040094 , -<e & (*BN I! II AL OFFICE Right: Ceiling--Glidden SpecdWbII Flat Light Ivory. Watts-- Speed-Wall Semi-Gloss Pearl Gray. Trim and Floor--Glidden Endur anece Wood Stain LLight Mahogany and Floorette Y"arnnish. Center Below: Ceiling--SpeedWall Semi-Gloss Caen Stone. Walla --Speed-Wall Semi-Gloss Blue Mist. Trim and Floor--Endurance Wood Stain Light Golden Oak and Floorette Varnish. Lower Lett: Ceiling--Speed-Wall Flat Pearl Gray. Walls--Speed-Wall Semi-Gloss Fawn. Trim and Floor -- Endurance Wood Stain Light Mahogany and Floorette Varnish. t % m i 11 % .tt% % 1 1 1 1 t t f t f f f i rilWfl OFFICE Right: Ceiling--Speed-Wall Flat Light Ivory. Walls-- Speed-Wall Flat Delicate Green. Trim and Floor--En durance Wood Stain Mission Oak and Floorette Varnish. MAIM SflElT Right Below: Office Interiors and building exteriors the length and breadth of Main Street take on new life and cheer when finished with Glidden Paints. TCI CLEAN NEW OFFICE INTERIORS Business management has discovered that newly decorated offices in appropriate, well-chosen color schemes have a favorable influence on the work out put of executives and employees. A more orderly, tidy condition is noted in the way work is handled . . . desks and files undergo a house-cleaning ... In fact, reborn interest and enthusiasm with a noticeable in crease in energy seems to permeate the entire staff. If walls and ceiling are painted with washable colors that reflect the light well, eye strain of employees is greatly relieved without any additional expense being incurred in electric light bills. GLD 040095 Color treatment illut~ trated at left: Ceiling-- Glidden Speed-Wall Flat Llghtlvoryor Glidden SprayDay-Lite Light Ivory Tint. Walls--(Midden Speed-Wall Flat Delicate Green or Olidden Spray-Day-Lite Delicate Green Tint. Below: Coiling--Speed-Wall Flat Delicate Green or SprayDay-LltcDelicateGreenTint. Wall* -- Speed-Wall Flat Light Tan or Spray-Day-Lite Light Tan Tint. TO ATT II ACT II UY K It Si Color is regarded by merchants as a most effective form of sales promotion, because color appeals to women . . . and women do 90% of the shopping in this nation. Many retail stores have built successful sales by constantly re decorating store interiors, not only for the sake of appear ance, but primarily for the purpose of intriguing the interest of women, who are quick to note and appreciate smart, new, colorful treatments, in stores and displays, and even in the merchan dise itself, which must be colorful to sell readily. Another important consideration in paint ing stores is the factor of light reflection. Walls and ceilings painted with Glidden Paints having high light reflection val ues cut down light bills, increase effi ciency of sales people through better lighting, and permit a better display of merchandise. After all, well dis played merchandise is "half sold." Glidden Paints for store interiors and exteriors are extremely washable, an other factor which leads to economy and long life. Oil' S tprej?rpn ff_.a # ,, leit: Endurance Paint Cottage Brown and Endur ance Paint Crylight Green. GLD GLIDDEli PflIOT PRODUCTS AND THE III USES In following any recipe or formula, the selec ished effect doesn't look anything like the color tion of ingredients is important, and putting scheme or effect anticipated? The uniform color them together properly is even more important. You must use good materials and long experience to get good results. Every cook knows that. That is also true when following a recipe to produce a hcuutiful room, harmonious in colors and pleas beauty of Glidden Paints eliminates thi worry. Home owners, too, know that some paint jobs, outside or inside, seem to fairly glow with beauty, while other paint jobs seem to merely cover the ing in effects. surface. The brand of paint you use is more than If you wunt authentic color schemes and if you want lustre and sheens best suited to the house's exterior, or your kitchen, hath, living room, in fact, any room in your home, use the Age of Color hook as a guide. Not only docs this vuluahle guide give you true color harmony, hut it recommends the correct use of Glidden Prod half the result in the way the job will look and . in the way the joh will last and protect the sur face. Too many assume that paint is just paint. Anything that is worth painting is worth painting right, with the right kind of paint for the joh. Quality paint is not so much more costly that the quality isn't fully worth the extra cost. In ucts that flow on evenly and smoothly and cover ferior paint isn't so much cheaper that the saving the surface uniformly, affording the maximum is worth the risk of paint failure. Of course, a job of light and protection. can always be done over, but considering that tho If you wunt a joh that will lust, stand wear, frequen t wushing, and still hold its color hues, the paint must form a hurd yet clastic film, that will cost of the labor to apply point is three-fourths of the cost of the paint job, it doesn't really pay to take a chance. adhere to the surface without cracking, checking, What the various Glidden products are . . , peeling or fading. You must use good paints, made where, when and why they should be used, is very of top quality ingredients, mixed properly and ap important,hothto master painterswho apply them plied properly. Muster painters, paint and tocustomerswhopayfor them.Glidden dcalcrs,interior decorators and archi makes dependable paint materials.. tects knowthatonlyquality paints top quality only.. for application goon right.. that only quality everywhere on everything. The paints will convert an ordi Glidden line is complete.Every nary surface into a back ground of artistic beauty. Glidden product possesses certain distinct advantages. Anybody interested in Uniformity of color in painIsfrom astandpointof paints is important to the gettingremarkable results securing of desirable re . incolorefFectsandinextra- sults. Can you think of ordinary protection of the unything more disappoint surface, should by all ing than to select a color means become familiar scheme and a surface effect with Glidden products.' . . . spend a lot of money The simple descriptions or energy applying thejob, and then when the surface dries, find that the fin Glidden Headquarter* Office* and Plant No, I, one of a large group of Glidden producingfactories and warehouse* located from Coast to Coast, assuring quids shipments. that fallow quickly explain to you why Glidden is not just ordinarypaint material. ' GLD 040098 i ** ejt0 <& 6-d **& s-rD s* asad tsg^ moEK UI>KN PAINT PRODUCTS Pago PRODUCTS TOR OUTSIDE USES Tin- Right Way to Paint................................................................70 Endurance Paint (Prepared)....................................................... 70 llase-Cont.............................................................................................71 7,iiic-0'lj|h House Paint............................................................. 72 Kits!mi Liquid While Lead......................................................... 72 Titan-O-Zinc..................................................................................... 72 Tilon-O-Zlnc Paste Paint........................................................... 72 Endurance While Scml-Pastc Plillll........................................72 la-nd-O-Zin......................................................................................... 72 Kitston Wile Lead.........................................................................73 Kuslnn T-cml Mixing Oil.............................................................. 73 Kin Ming Oil.........................................................................................73 Pure Odors in Oil............................................................................ 74 Masirr Painters' Colors in Oil......................... 74 Master Painters* Hulk Colors..................................................... 74 Colors in Japan................................................................................ 74 Endurance Liquid Cement Coating......................................... 74 Pin l Brick lied.................................................................................. 74 Foundation Coating....................................................................... 74 Kiidurancc Shingle Slnin............................................................. 74 Jnp-A-Lnc Sereen Knnmcl........................................................... 75 Poreli anil Heck Point.................................................................... 75 Handy lloinc Paint..........................................................................75 Wealitereole Coatings.................................................................. 76 Kniliiranee Asphalt Hoof Coating.............................................76 Endurance Asphalt Aslieslos Roof Coaling (Liquid).. . .76 Endurance Asphalt Aslieslos Roof Cement (Plastic)... .76 Factory and Roof Paint................................................................ 76 Nev-A-Rusl.........................................................................................76 IJqiihl Red 1-cad............................................ ..............................76 Clidtitc Galvanised Iron Primer............. ..............................76 Graphite Liquid Point.................................................................. 77 Tinner's Paint.................................................................................. 77 Smoke St nek lllaek................................................ 77 Mel alii Ie...............................................................................................77 Ready-Mixed Aluminum Paint................................................. 77 Airport Signal Paint.......................................................................77 Komnrk No. 1 and No. 2................................................................ 77 PRODUCTS FOR FARM USE Glidilcn Ram Paint........................................................................ 77 Implement anil Tractor Pninl................................................... 78 PRODUCTS FOR FLOORS Florennmel......................................................................................... 78 Poreli and Deck Paint....................................................................78 Inside Floor Paint............................................................................78 (Vinerele Floor Dressing. .............................................................. 78 Spceilolcuin (i.inolcum Finish)...................... 79 Glidden Spar..................................................................................... 79 Floorcl I c..............................................................................................79 (!ym Floor Varnish......................................................................... 79 Rapid-Cote....................................................................................... .79 Linoleum Lnrq................................................................................. 79 Jnp-A-Lnc Vnrnish Stains........................................................... 79 Jnp-A-I-nc Model Floor Process..................................................79 Lncq...................................................... 79 Jap-A-Ijac Crack and Crevice Filler.............................. 79 Dusllcss Floor Oil.............................................................................79 Rcn-O-Wnx........................................................ 79 Jnp-A-l-nc Floor Wax.....................................................................79 Floor and Furniture Polish....................................................,..19 MnstieTcle........................................................................................... 79 Pli-Nnmel............................................................................................ 80 PRODUCTS FOR WALLS Spocd-Woll (Flat* Semi-Gloss, ami Gloss)............................ AO Spcnl-Wnll Oil First Coatrr. .....................................................At Sjicecl-Witll Mixing Size................................................................ At Nipolin Q. I>. and ni.T Quality Knnmcl................................ At Master Painter** Flat White:........................................................Al Glnzing Uquld.......................................................................... .At lUpol Stipple............................ At Wall Paper Kltxir.............................................................. At Sprny-l>ay-1 Me.................................................................................A2 Page Ad-EI-Hc Hygienic Kalsominc............................................ . .82 Ad-El-Itc Hygienic Kalslce.........................................................A2 ItcflecUO-Lite Washable Cold Water Paint......... .............82 PRODUCTS FOR FURNITURE AND WOODWORK Ripolin Q. D. and BLT Quality Enamel..............................83 Rlpolin undercoat.......................................................................83 Ripolin Glass Thinnings................................................ 83 Titan-O-Zinc Enamel............... 83 Zinc-O-Lilli Enamel........................ 84 Gliddencoat..................................................................................84 Jnp-A-Lnc 4 Hour Enamel............................................................84 Jnp-A-Lac Varnish Stains....................................................... 84 Jnp-A-Lnc Gold and Aluminum Paint................................ 84 Jap-A-Lac Graining Color............... 84 Lncq........................ 85 Lacq Thinner...............................................................................85 Lacq Transparent Stains and Clear.................... 85 Lacq Metal Finishes................... 85 Floor and Furniture Polish..................................................... 85 PRODUCTS FOR AUTOMOBILES Spcedcnnmcl............................................................................ 85 Top-Cote................ ..................... ............................................. 85 Flexible Auto Top Dressing................................................... 85 Touch-Up Black....................................................................... 85 Tar Remover............... ............................................................ Rcn-O-Vltc............................................................................. .. VARNISHES Glidden Spar,............................................... Floorctlc Varnish....................................... Wcarcttc......... ............................................... Spccdoteum (Linoleum Finish).............. Rapid-Cote.............................................. IJk-A-Uub..................................................... Jap Spar........ ................................................ Bar and Table Top Finishing Varnish.. Rock Spar..................................................... General Utility Varnish............................ Pointers' Floor Varnish............................ Painters' Interior Varnish....................... Bronxing Liquid.......................................... A & A Aluminum Vehicle........................ Japan Gold Sin........................................... Japan Drier.................................................. Magic White Drier..................... ............ Crysto Batavia. Damar............................... Black Asphaltum........................................ Wagon and Implement Varnish............ Cabinet Polishing...................................... Gym Floor Varnish.................................... Prepared Tung Oil................................... 86 86 86 87 87 87 .87 .87 87 .87 .87 .87 .87 .87 .87 .88 .88 .88 .88 .88 .88 STAINS AND FILLERS Endurance Wood Stains......................... Oil Wood Stains......................................... Paste Wood Fillers.......... ..................... . Puritan Liquid Wood Filler................... Endurance Shingle Stain....................... 88 89 89 89 .89 MISCELLANEOUS Bath Tub Enamel and Undercoat..... Jap-A-Lae Stove and Iron Enamel.... Shellac.................... .................................... Ad-El-lte Paint and Varnish Remover . Blackboard Slating.................................. Toxol. .......................................................... Metal Polish.................. .......................... Slick Cleaner.............................................. PostAd Bulletin Colors.......................... Glidden Distributing Facilities............ BRUSHES... ............................................ Glidden Quality......................................... 89 89 89 89 89 89 89 89 90 .90 .91 .92 GLD 040099 PAIDTS AH PRODUCTS FOB OUTSIOE USE THE RIGHT UJflY TO PHIHT Paint improperly applied, no matter how excellent the quality, will not give its greatest value. Employ a good, experienced, reliable painter. His knowledge of correct application will give the paint longer life with greater protection for your property. SOME "DON'TS" IN PAINTING Don't paint immediately after a rain storm, fog or heavy dew. Don't paint in cold weather. Your paint may crack when the weather becomes warm. Don't apply paint to an extremely hot surface-- blisters may result. Don't paint a new house until the plaster on the inside is thoroughly dry. The sun draws the moisture from the plaster through the wood siding, and blister- ing results. Don't paint over a surface that is not thoroughly dry. Sealed-in moisture will cause blistering, peeling, and sometimes scaling. Don't paint over undercoats not thoroughly dry. Don't paint a house densely shaded with trees and vines until the morning sun has had an opportunity to penetrate them and dry up any moisture which has gathered on the surface. Don't use House Paint on floors, inside or outside. Don't shellac knots--use Base-Coat or Aluminum Paint for this purpose. Don't paint over Ochres or other cheap primers, and do not use non-drying or mineral oils for priming. An improper priming coat is sure to cause early deterioration of the finishing coat. Don't endeavor to make two heavy coats do the work when conditions demand three. Well-brushed thin coats are better than heavy ones. Don't use anything but good brushes. Don't use anything but pure raw linseed oil and pure spirits of turpentine for thinning. ENDURANCE FAINT (PREPARED) . . . The perfect paint for outdoor surfaces. It is easier to describe what a perfect paint will do than to describe what a perfect paint is. The perfect paint that comes out of an Endurance can, as soon as it is applied becomes a film on the surface that not only beautifies but protects. Think of the job this film must perform. First, it must cover all the surface solidly. Next, the film must adhere to the surface, whether that surface is unpainted or has been previously finished. As the film sets, it must form a hard, tough, elastic surface that will withstand the constant attack of the ele ments . . . driving rain, snow, sleet, hail, dust, frost, etc. This same film must be able to expand uniformly with the thermometer at 100 degrees above, or con tract at temperatures as low as 30 or 40 degrees below zero. Very few realize the tremendous demands made upon a paint film ... if they did, they would never be satisfied with any but the very best paint, because only quality paint can provide the amazing per formance required. Remember, a house that is being painted is being encased in a suit of protective armor to keep the weather out and protect the surfaces, which will decay if moisture penetrates the armor, and at the same time to dress up the appearance of the house so that it will be attractive. Glidden Endurance Paint (Prepared) performs all these functions perfectly. It is economical. It will normally give protection for at least five years. And ... it offers you lower cost protection per year than cheaper paints. Suppose you buy an "unreli able" or "cheap" paint. Say, you pay $1.89 per gallon for it--and it covers 275 square feet with 2 coats. That's a cost per square foot of % cent the first year. Now, suppose that paint fails, as it can and probably will, at the end of the second year, and you are . compelled to paint again or let your property depreciate in value. You have incurred a yearly cost of cent per square foot per year, and you have to go through re painting again. With the labor of repainting represent ing % of the total cost of a paint job, you certainly secure no bargain in "cheap" paint. Now--take Endurance Paint. Suppose you pay $3.35 per gallon, and it covers 400 square feet, two coats. That's a first-year cost of less than 1 cent per square foot. But--this paint is good for 5 years or more, as a rule, giving you a yearly cost of less than 1/5 cent per square foot I Moreover, you have a better-looking house and will not need to repaint until 3 or more ^-- 70* GLD 040100 t r** r.JT^ r 9* years after the "unreliable" paint has failed. That's economy! Endurance Paint is the ideal finish for all outdoor surfaces. For wood, it is unbeatable. Applied to metal it will outwear many products made particularly for metal surfaces. It serves excellently on brick, con crete, or stone, if a gloss paint is not objectionable. Porch and lawn furniture, wood and metal fences and other exterior surfaces can be both beautified and protected against the weather with Endurance Paint. ESTIMATING QUANTITY Glidden Endurance Paint, as it comes from the can, will cover 400 square feet of the average surface, two coats. Multiply the number of feet around the house by its aver age height, and divide by 400. To this figure, add one-tenth Glidden Endurance Paint flows on easily, dries to a touffh, washable finish that defies the elements. to one-fifth for trim, sash, etc. This will give you the number of gallons required for two-coat work. If a third coat is to be used, add half again as much. These figures, of course, are subject to some variation because surface condi tions are not always the same. Endurance Paint dries in 24 hours, but 72 hours should be allowed for drying between coats. Put up in barrels, H barrels, 5's, l's, M's- DIRECTIONS Prepared House Paint, like all other paint products, must be mixed thor oughly and uniformly. Pour nearly all of the liquid from the can and, with a flat paddle that will reach the cor ners of the can, stir the pigments and the remaining portion of the liquid together until thoroughly mixed. Add a small portion of the liquid that was poured off to the mixture already made, and thoroughly incorporate it, continuing this process until all the liquid has been returned and the entire gallon of paint has been thor All Olidden Painta art scient itic.My controlled by continual teat* in Olidden private research iab- oughly mixed. Procure an empty con oratories, thua maturing tainer that will hold at least a gallon uniform, trua eofora and of paint or as much as has been mixed, body. and pour the mixed paint back and forth from one container into the other until it ia of a smooth and even consistency with the pigments and oil thoroughly and evenly incorporated. This is sometimes called "Boxing the Paint." The surface to be painted should be examined thoroughly and not painted if it contains moisture or has a frosty surface. Paint will not adhere properly to unseasoned or moist wood. Old surfaces should be clean, free from grease end loose dirt. All loose paint should be acraped, wirebrushed, or burned off before applying new paint. The following directions serve as a guide for general painting: New Work--New Work should always be primed with Endur ance Base-Coat. Base-Coat is for use on stucco, cement and all kinds of wood, particularly the porous and absorbent types such as Cedar and Red Wood. It should be applied as it comes from the container,'and under no condition should be reduced. Second Coat--Add at least one pint of turpentine to each gallon of paint for this coat. When applying the second coat to more absorbent lumber such as Cedar and Red Wood, it is advisable to increase the quantity of turpentine, using 1% pints of tur pentine to each gallon of House Paint. Third or Finishing Coat--This final coat should be Prepared House Paint of the color selected, applied as it comes from the can. For best results brush the paint out thoroughly rather than flowing it over the surface. When Base-Coat ia not available proceed as follows: New Work--Prims Coat. For pitchy woods, such as Yellow Pine or Cypress add about 2 to 3 pints of raw linseed oil and I to 2 quarta of turpentine to the gallon of paint to aulit pene tration. For White Pine, Fir or other sort wood* add 2 to 3 quart* of raw linseed oil and from 14 to lMi pints of turpentine to the gallon. Allow three day* to dry in good weather. Second Coat--Use about I pint ofturpentine to 1 gallon of paint. Over soft wood use t pint of turpentine and 1 pint of raw linseed oil to the gallon. Allow three days to dry in fair weather. Third Coat--Use paint at it comes from the can and brush out thoroughly. Old Work--The number of coats required depends on the con dition of the old paint. If the old paint is seriously cracked, blistered, or checked it should be entirety removed and the surface treated as new work, using Base-coat as the first coat. When the old paint is in good condition two coats or House Paint are sufficient. To the first coat, Bdd a pint of turpentine and about a quart of oil to the gallon to insure penetration and incorporation with the old paint. The second coat should be applied as it comes from the can. Whenever the House Paint appears a trifle too heavy in body for easy working, it may be thinned with a small amount of linseed oil carefully stirred into the paint. Under ordinary circumstances it is not necessary to add driers. BASE-COAT A preventive against blistering and peeling. Lumber has a tendency to draw mois ture, very much like the action of a blotter. When moisture gets behind a paint film, protection of the surface ceases and the wood starts to decay. BaseCoat produces a waterproof and strongly adhesive film that makes a perfect foundation on which to apply succeeding coats of paint. On new wood, BaseCoat penetrates and seals the surface. 'p an e l it 1st Coat--Regular Primer. 2nd Coat--Hi4h-tr*d* House Paint reduced with Tutpentinsa Finishing--Hiih-$rade House Paint. * PANEL 1 1st Coat--Saaa-Ooat. and Cost--ffigh.grad* Haute .mint reduced with Turpentin*. Finlshlns--High-grade Houaa Paint. PANEL 3 1st Coat--White Lead and 0,7 Primer. and Coat--White heed end OH. Finiahln*--White Lead and OH. LOOK AT THE BLISTERS ON 1 AND 3 Same teat for all panela. Made under severe mo/ature conditions. Panelt I and i--btiaterad eery badly. Panel I-- Base-Coat did not bliater. Base-Coat is made of the same baric materials that are used in the manufacture of the finest exterior varnishes, consequently it is unusually waterproof. Base-Coat will prevent the absorption of moisture from the outride; but cracks, broken flashing, poor joints may allow water to reach the back of riding. The deep penetration and unusual adhesion of BaseCoat will prevent much of the blistering and peeling that would result if it were not used. Base-Coat is furnished in White only. It carries covering pigments that have all the opacity of any prime coat. It always serves as a first coat and when followed with one coat of Endurance House Paint or Titan-O-Zinc will pro duce a perfect and solidly covered job. Base-Coat is to be aftflied to new wood just as it comes from the can. It covers approximately 600 square feet per gallon one coat. Put up in bbls., ^ bbls., 5's, l's, J's. 711 GLD 040101 V ZINC-O-LITH HOUSE PAINT. . .A dependable outside white paint, attractively priced, and having extreme whiteness with exceptional hid ing, covering, and spreading qualities. Highly resistant to sulphur gases so common in most cities, manufac turing centers, and coal mining areas. Made in White only, which can be tinted as desired. Covers 400 sq. ft. per gallon two coats. Put up in bbls., Yt bbls., 5`s, I's, M's, M's. For application follow directions'Under House Paint, Page 71. EUSTON LIQUID WHITE LEAD . .. Euston Liquid White Lead is manufactured especially for those who desire a pure white lead paint. It is particularly good for home owners and others who are still firm believers in the supremacy of straight white lead for exterior decoration and who wish to avoid the expense of breaking up White Lead. Euston Liquid White Lead is composed of pure carbonate of lead and linseed oil with just the necessary amount of turpentine dryer. This product has the same extreme whiteness as Euston White Lead, works just as easily under the brush, covers as solidly and, be cause of its extreme fineness of grind, dries with a smooth, glossy finish closely resembling enamel. Covers approximately 360 sq. ft. per gallon, two coats. Put up in 5's, l's, and M's- For application, follow directions under House Paint, Page 71. TITAN-O-ZINC The Superior Outside White Paint. This paint is prepared from Titan-OLith, a patented pigment, and highest quality zinc oxide. It is the titanium oxide chemically combined with sunproof lithopone which gives this paint its tremendous covering and hiding qualities and its bril liant whiteness. The fine quality zinc gives it hardness of film, durability, and rich beauty. Specially treated oils add to its whiteness and its long life. One coat possesses the opacity of two coats of ordinary paint. Ideally adapted for use in congested, smoky districts where fumes are prevalent. It is especially recom mended for use in mining sections because it is not affected by sulphur-bearing gases. Made in White only, which can be tinted to any shade desired. Covers 400 square feet per gallon, two coats. Put up in bbls., Yi bbls., S's, l's, M's> M's- For application follow directions under House Paint, Page 71. TITAN-O-ZINC PASTE PAINT ... This is a companion product to Titan-O-Zinc Prepared Paint differing only in that it is furnished in paste form. Made from Titan-O-Lith in combination with zinc oxide it has unusual covering properties. It differs from other paste paints in that it takes more oil per gallon. Six quarts of oil added to the gallon of paste produces 2M gallons of paint for finishing coats that possess unusual durability, extreme and permanent whiteness. Ideally adapted for use where destructive fumes and gases are prevalent. Furnished in White only, which can be tinted as desired. On a regular schedule, the finishing coat will cover about 400 sq. ft., 2 coats. Put up in bbls., Yi bbls., 5's, l's, M's. M's- DIRECTIONS New Work--Surface Preparation--The surface must be dry, free from dirt and alt other foreign matter. Knots and sappy places should be given a coat of Base-Coat. Priming Coat--We recommend Base-Coat or Titan-O-Zinc Paste White reduced in the proportion of 6 quarts of linseed oil and 2 quarts of turpentine to each gallon of paste. This coat should be well brushed into the wood and allowed to dry thor oughly before applying succeeding coats. Second' Coat--If three coats are to be used, reduce Titan-O-Zinc Paste White with S quarts of linseed oil and I quart of turpentine to each gallon of paste. Ordinarily, two coats of Titan-O-Zinc will produce a satis factory job and in such instances use Titan-O-Zinc as directed in the next paragraph tinder caption, "Finishing Copt." Finishing Coat--After the previous Thorough mixing pro<tuc< barter paint, which naturally assurn baenttdopr lpototeindticnugsto..mseurist.s hve thoroughly dried, apply paint tiring one gallon of Titan-OZinc Paste White reduced with S to 6 Q' uarts of raw linseeud oil. Old Work--First Coat--Clean the surface carefully, removing all loose paint, blisters, or paint scale with a scraper, wire brush, or by burning. On work of this na ture, only two coats are necessary. For the first, or priming coat, use Titan-O-Zine Paste White reduced with S quarts of linseed oil and I quart of turpentine, brushing it well over and into the surface. Second Coat--Allow the first coat to dry thoroughly before applying the finishing coat, which should be thinned in the pro portion of 5 to 6 quarts of linseed oil to each gallon of Paste Paint. ENDURANCE WHITE SEMI-PASTE PAINT . . . Dependable, protects your property for many years at a reasonable cost. It is a combination of baric paint pigments which have proven satis factory through years of use , and have been endorsed by the best painters everywhere, Mixed gallon for gallon with raw linseed oil, it makes an opaque solid covering pure white finishing coat, ready for use. Can be tinted to any desired shade. Put up in 5's, l's, M'*t M's- Covers, when reduced, approximately 700 sq. ft., one coat per gallon. DIRECTIONS New Work--The best priming coat for new work is Base-Coat, or Glidden Endurance Semi-Paste reduced in the proportion of 5 quarts of linseed oil and 1 quart of turpentine to a gallon of paste. This should be brushed in thoroughly and allowed sufficient time to become perfectly dry. For Second Coat Work--Reduce Endurance Semi-Paste White in the proportion of 3 or 4 quarts of linseed oil and 1 quart of turpentine to a gallon of paste. Allow sufficient time to become perfectly dry. For Third and Finishing Co,if-- Reduce Endurance Semi-Paste White in the proportion of one gallon of linseed oil to a gallon of paste. Oid Work--Clean the surface care fully. Remove paint scale or blisters with scraper, wire brush, or by burn ing. If old paint is chalky, for the first coat add to each gallon of paint, prepared as above, one extra pint of In painting hornet it is very important that the paint be properly applied in tii* a t a r i around win dowa. pure linseed oil and one-half pint of turpentine, to assist penetra tion. Finish with Glidden Endurance White thinned gallon for gallon with linseed oil. LEAD-O.ZIN . . . This is a combination of 6%% carbonate of lead and 33M% of zinc oxide ground in pure linseed oil. The carbonate of lead assures durability, adhesion, and proper surface for repainting after many years of service. The zinc oxide gives extra whiteness, long life and lustre because of a harder film surface. Easy-working, perfect spread ing, and solid covering. Bulks about 10% more than white lead. 72* GLD 040102 Furnished in both heavy and soft paste form. Covers 600 to 650 sq. ft. per gallon, one coat. Put up in 100, 50 and 25 pound kegs. Soft Paste (12% Oil) REPAINTING OUTSIDE WOOD First Coat EUSTON Soft Paste Second Coat EUSTON Soft Paste Lead.......................... 100 tbs. Lead............................... 100lbs. EUSTON WHITE LEAD . . . Its chief characteristic is its unusual whiteness which excels Raw Linseed Oil......... Iff gals. Raw Linseed Oil... 3-3)4 gals. Pure Turps................................ 2galsP. ure Turp*.............................1pt. Drier.................................. 1 pt. Drier........................................1pt. that of any other white lead manufactured. Euston Gallons of Paint. About 7 gals. Approximate Gallons If" White Lead produces at least 10% more paint per of Paint...............6)4-7 100 pounds than competitive brands and covers more PAINTING NEW OUTSIDE WOOD solidly because of its opaqueness. It produces a more Priming Coat Second Coat r smooth and enamel-like film than other leads. All of these properties, with the exception of the whiteness, can be attributed to its fineness of grind. The white EUSTON Sort Paste Lead........ ................. 100 tbs. Raw Linseed Oil........3)4 gain. Pure Turps...................... 2 gain. EUSTON Soft Paste Lead...................100 lbs. Raw Linseed Oil.........1)4 gsl*. Pure Turps............................1)4gals. ness of Euston Lead is the result of the secret process Drier................................. 1 pt. Drier................................. 1 pt. under which it is manufactured. Gallons of paint.............9 gals. Gallons of Paint............. 6 gals. Third Coat REPAINTING OUTSIDE Euston Lead is furnished in three forms . . . the Heavy Paste, the Soft Paste, and the All-Purpose Soft Paste. Euston Lead, All-Purpose is the most popular, because it is easy to break up, can be used EUSTON Soft Paste Lead.......................... 100 lbs. Raw Linseed Oil. ..3-3)4 gain. Pure Turps...................... 1 pt. Drier..................................1 pt. WOOD--(OLD WORK) First Coat. .700 sq. ft. per gal. Second Coat 750 sq. ft. per gal. for interior decoration as well as exterior, and, when Gallons of Paint... 6)4-7 gals. used as a finishing coat of exterior house paint, (9% Oil--2% Turpentine) requires no additional turpentine to produce a smooth, easy-working paint. Euston White Lead All-Purpose Soft Paste, reduced with 1*4 to 2 gallons of Flatting Oil, produces a solid covering, easy-working flat finish for interior wall decoration. This reduction, based on 100 pounds of Euston Lead, will produce from 5 to 5}4 gallons of paint. This same quantity of Lead Mixing Oil added to 100 pounds of Euston Lead will produce varying egg-shell effects, depending upon the amount of oil added. Put up in 100 lb., 50 lb., 25 lb. kegs and 5 lb. and 1 lb. cans. REPAINTING OUTSIDE WOOD First Coat Second Coat EUSTON Turpentine EUSTON Turpentine Soft Paste..........................100lbs. Soft Paste........................100lbs. Linseed Oil................................ 2galsL.inseed Oil..............3)4-4 gals. Turpentine............................ IffgainT.urpentine......................None Drier..................................Ipt. Drier................................. 1 pt. Gallons of Paint............. 7 gain. Gallons of Paint... 6)4-7 gals. PAINTING NEW WOOD Priming Coat Second Coal EUSTON All-Purpose EUSTON All-Purpose Soft Paste................ 100 lbs. Soft Paste...............100 lbs. Linseed Oil......... .............4 gats. Linseed Oil..........................1)4goto. Turpentine............................IffgalsT. urpentine..........................1)4gals. Drier..................................1 pt. Drier............................... 1 pt. Gallons of Paint............. 9 gals. Gallons of Paint............ 6 gals. INSTRUCTIONS FOR THINNING Third Coat EUSTON All-Purpose PAINTINO NEW OUTSIDE WOOD EUSTON LEAD IN OIL Regular Paste (9% Oil) REPAINTING OUTSIDE WOOD First Coat Second Coat EUSTON Lead in Oil 100 lbs. EUSTON Lead in Oil 100 lbs. Soft Paste................ 104 lbs. Linseed Oil............... 3)4-4 gals. Turpentine.................. None Drier............................ .... 1 pt. Gallons of Paint,. .6)4-7 gals. Priming Coat.......700 sq. ft. per gal. Second Coat.......750 aq. ft. per gal. Finishing Coat.......750 sq. ft. per gal. Raw Linseed Oil........ 2 gals. Pure Turps................. 2 gals. Drier............................ 1 pt. Gallons of Paint. About 7^als. Raw Linseed Oil.. .3)4-4 gals. Pure Turps................. 1 pt. Drier............................. 1 pt. Gallons of Paint.. .6)4-7 gals. EUSTON LEAD MIXING OIL ... A companion product to Euston White Lead. Developed pri marily for mixing with white PAINTING NEW OUTSIDE WOOD lead to produce a quick-level ing, smooth egg-shell effect for interior wall surfaces. From Priming Coat four to five gallons of this EUSTON Lead in Oil.............100 lbs. product are recommended for Raw Linseed Oil....................... 4 gals. use with 100-lbs. of lead for the The finer grind of Euston White Lend makes it stay in suspension longer* The above illustration shows a comparative .teat be tween Euston White Lead on the left and another nationally known brant/. The same quantities of each lead were mired with the same quantities of oil. After a number of days observers found that the nationally known brand had settled 30%, while Euston White Lead had settled only ?%* Pure Turps.................................. 2 gals. Drier............................................. 1 pt. Gallons of Paint............ ......... 9 gals. Second Coat EUSTON Lead in Oil.............100 lbs. Raw Linseed Oil................... IX gals. priming coat, while the second and finishing coats should be reduced with from three to - four gallons, depending upon whether soft or heavy paste lead is used. ^ When mixing oil with lead the oil should be added a bit at a time. After aaoh addition the oil and the lead should be thoroughly mixed* Pure Turps....................................... l5fgals. Tfife Same recomrtfehdationsare made for producifig Drier........................................... 1 pt. Gallons of Paint............Acov.t ? ssls. exterior decoration paints with lower sheens than those resulting from the use of linseed oil. Varying Third Coat quantities of Oliddenspar Varnish can be added to EUSTON Lead in Oil............. 100 lbs. the Euston Lead Mixing Oil, to produce hard glosses Raw Linseed oil.................3)4-4 gals. of desired sheens. Put up in 5's and I's. Pure Turps.............................. 1 pt. Drier........................................... 1 pt. FLATTING OIL . . . To be used with White Gallons of Paint.................6 )4-7 gals. Lead in Oil, to produce: flat effects for interior walls >79* GLD 040103 and woodwork. The resulting finish is beautiful, long wearing, and can be easily and repeatedly washed. Put up in l's. PURE COLORS IN OIL . . . Pure colors finely and evenly ground in strictly pure linseed oil. The pigments are chemically pure and of the finest quality obtainable. These colors are unequalled for brilliancy and permanency of color. The extreme fineness of grind of these colors and care used in manufacturing assure a maximum and uniform tinting strength at all times. Put up in l's, W's, Kg 's and 1' x 5', and 34* x 4' tubes. BROWNS Raw Umber Burnt Umber Raw Sienna Burnt Sienna Van Dyke Brown BLACKS Ivory Drop Black Special Lamp Black BLUES Prussian Blue Ultramarine Blue GREENS Chrome Green (.Light) Chrome Green (Medium) Chrome Green (Dark) YELLOWS Chrome Yellow (Light) Chrome Yellow (Medium) Chrome Yellow (Dark) Yellow Ochre Golden Ochre REDS Venetian Red Tuscan Red Indian Red Rose Lake American Vermilion Rose Pink WHITE Zinc Oxide DRAINING COLORS Light Oak Dark Oak CADMIUM COLORS These are non-fading, highly sun-proof colors. Golden Yellow Medium Red Light Red BULLETIN COLORS These are colors extensively used in bulletin work. Red Yellow Blue Green MASTER PAINTERS' COLORS IN OIL... These are economical colors of the same type pigments as Pure Colors in Oil. Put up in the same shades as Pure Colors in Oil excluding Bulletin colors. Cadmium colors, Graining colors, and Zinc Oxide White. In semi-paste form. Put up in l's, 34's. Kg 's - MASTER PAINTERS' BULK COLORS . . . For the painter who prefers to mix his own paint to develop the heavy shades so commonly used on rough-timbered structures ... 14 to 15 lbs. mixed with one gallon of linseed oil makes an easy-working, solid-covering paint. Euclid Venetian Red, Euclid Yellow Ochre, Emeralite Greens (Light, Medium, Dark). Put up in l's. COLORS IN JAPAN . . . Preferred to colors in oil for tinting enamels. For making color varnishes and ground colors, these colors in Japan are without equal. Put up in 5 lbs. and 34 pt. cans. ENDURANCE LIQUID CEMENT COATINC . . . Keeps out moisture ... A building brick will absorb a pound of water. In an ordinary eight-room brick house there are about 32,000 bricks exposed to the elements. Think of the terrific extra weight from moisture-soaked bricks as an added strain on timbers and supports. Besides, a moisture saturated brick house is colder in the winter and damper in the spring, consequently, less healthy. Stucco, too, is porous and draws in moisture, holding it for long periods of time. In the winter the moisture often freezes. The expansion causes the stucco to bulge and burst, making patching or re-surfacing necessary. Often though there are no outward signs that moisture has seeped into the stucco, when a section is removed the surface back of the stucco is found to be decaying. Endurance Liquid Cement Coating closes the pores of the surface and works into the inaccessible pockets in rough surfaces of exterior and interior concrete, cement, stucco, unglazed tile, brick and stone without changing the surface texture. It gives uniform color and weathers down to that soft lustreless texture so characteristic and desirable for homes 'of this type of construction. The pigments in this unusual Cement Coating are those com monly used in all exterior paints. The vehicle, instead of being Raw Linseed Oil, is a treated oil which embodies a large percentageofChinaWood Oil and is not subject to the same saponification as Linseed Oil when in contact with alka // two brick*, one urt- lies. Being more waterproof, it pointed, the other painted, ware placed in prevents the absorption of watart the unpainted moisture that creates active briek would be found to far outweigh the other. alkali always found in concrete, stucco, and brick, and it is quicker drying. Liquid Cement Coating covers from 200 to 300 square feet, one coat, depending on the porosity and coarse ness of the surface. On metal or other surfaces of close texture, and over old painted surface, the covering is about 33)4% greater. Put up in bbls., M bbls., 5's, 1 's. BISECTIONS Surface to be painted should be thoroughly dry, well seasoned and free irom dust and loose foreign matter. First Coat--To each gallon of (Hidden Liquid Cement Costing, add one quart of Cement Coating Mixing Liquid and stir thor oughly. Work the Ant coat of Liquid Cement Coating well into the pores of the surface, spreading the material uniformly into a thin film or coat. Second Coat--Allow not km than 24 hours for first coat to dry before applying the second coat. Apply second coat just as the material comes from the package, brushing it out evenly and uniformly over the surface. Where a third coat Is desired, allow 48 to 72 hours for second coat to dry thoroughly. Old Work--Use a wire brush on previously painted surfaces to remove dirt and rough particles. If old paint is scaly, remove it with gasoline blow torch and steel scraper, and wire-brush the surface. (We do dot recommend the use of a paint remover con taining wax, because subsequent coatings will not adhere property.) Then proceed a* per above directions for new surface. FLAT BRICK RED . . .Color ground in oil to paste form, winch when reduced with Euston Lead Mixing Oil for flat effects, and linseed oil and drier for gloss finish, makes an excellent coating for walls of brick, stone or cement. A perfect imitation of brick in color and sheen. Put up in 5's, l's and M'*- FOUNDATION COATING . . . Use in preventing seepage ant} for damp-proofing walls. For external use below ground level. A perfect bond for plaster when used on the interior. In black only. Put up in bbls., Ms bbls., 5's, 1's. ENDURANCE SHINGLE STAIN . . . A recognized wood preservative. The colored plates on the pages in this book suggest the importance of a properly finished roof to enhance the beauty of the structure. When shingle* begin to look drab in color you can prepare for repair bills. Dry shingles curl and crack. Moisture gets under neath and, between decay and wood-boring insects. 74 GLD 040104 --tr` ^r9 4s9 -T -1 T -r the shingles get soft, spongy and porous. Endurance Shin gle Stains are made with creosote oil as the base, which is recognised as the best pre servative and termite repellent for shingled surfaces. These stains come in a wide range of colors that will bring out the beauty and charm of a shingled UPPER -- Vnrteined shingles become dry and cottage. porous; warp; need replacement. Insist on a quality shingle stain. For the sake of econ LOWER-Smooth, stained shingles hold their shape andcolor, making a tight, weatherproof toot. omy and protection, it is essential that a deep penetrat ing, wood preservative, with permanent, non-fading colors, be used to give the roof or siding the long protection and rich appearance they deserve. Coverage: For dipping, two gallons cover 1000 regu lation size shingles with a % dip. For brushing, 150 sq. ft., one coat. Put up in bbls., bbls.j 5's and l's. DIRECTIONS Important. Mix the stain thoroughly before using to assure uniform color. Stir occasionally during application. Damp shingles should be dried out before applying stain. New Work--The most practical way to stain shingles is to dip them in a container large enough to hold at least a dozen shingles and deep enough to allow % of the length to be covered. This process will afford protection to all exposed parts of the shingle. After shingles are laid, it is well to brush on a second coat in order to assure a uniform color. Old Work--Shingle stains naturally must be brushed on pieviously laid shingles. Care should be taken that all edges and exposed parts are welt coated. On old work, shingle stains may be thinned one pint of linseed oil to the gallon. JAP-A-LAC SCREEN ENAMEL . . . A black Enamel used on the screen frames as well as wire screen, will protect both against rust and decay. Quick-drying, water and weather resisting. Ideal for use any place a black enameled finish is desired. Will not clog the mesh of finest woven screen wire. Prevents warping of the frame. Put up in l's, J^'s, }4% J^'a. PORCH AND DECK PAINT . . . Made to withstand severe service. Porches, steps and decks get plenty of abuse. The average family living in a home, uses the floor and steps of a porch thousands of times a year and the effect of the scuffing of feet, scraping of porch furniture, and the abrasive action of dust and dirt require a paint with a The playing of children, moving ot furniture in and out, constant traffic of grinding heels play havoc with porch floors and b taps. tough, elastic, wear-resisting film. The exposure of a porch to the elements in hot and cold weather, in dry and wet weather, more than eight thousand hours a year, with water frequently standing on the paint for long periods of time, gives the paint that protects these surfaces many duties to perform. Endurance Porch and Deck Paint will not water epot. It la formulated as a protective and decorative coat ing for surfaces which are subjected to hard usage and severe weather conditions such as outside floors and decks of yachts and motor boats. It will with stand hard scrubbing, and also resists the action of rain, snow, and ice, and hard wear of walking and the scraping of chain. This product dries firm and hard overnight, and pro vides a paint film which is sufficiently elastic so that it does not mar, scratch, or show heel prints. DIRECTIONS New Work--Two coat* are recommended for new work. Apply a first coat that has been reduced with a pint of turpentine to the gallon. Allow 48 hours for drying. Final coat should be applied full body. Old Work--One coat applied to a dry surface free from dust and other foreign matter. We positively recommend these finishes for all outside surfaces which may be subjected to the above extreme conditions. Put up in l's, jj's, It'*. Covers 600-700 square feet per gallon, one coat. HANDY HOME PAINT . . . A mediumpriced, good quality, prepared paint that is easy to apply. While it is made especially for exterior pur poses, it is also very good for household use, and will be found satisfactory in every way for painting interior woodwork, cupboards, kitchen furniture and for doing dozens of odd jobs of decorating and paint ing around the home'. Made of quality raw materials throughout. It works easily, maintains a good gloss, wean well, and will stand repeated washings with soap and water. Reduced 100% with equal quantities of turpentine or naphtha and linseed oil, it makes an exceptionally long-wearing shingle stain. DIRECTIONS New Work--For new work on exterior* apply at leait three coat*. The first coat should be reduced with a quart of raw linseed oil and a pint of turpentine. In the second coat, omit the linseed oil, and apply finishing coat full body as it comes from the can. Old Work--For old exterior work, apply two coats, reducing the first coat with a pint of linseed oil and a pint of turpentine, and apply the second coat full body a* it comes from the can. Allow each coat at least 48 hours to dry thoroughly. For interior woodwork, all surfaces should be free from dirt and grease. If one coat la necessary, use the material as It comes from the can; while if two coats are used, thin with s half pint of turpentine to each gallon.' Keep the can closed tightly when not in use. Stir paint thoroughly before using. Allow at least 48 hours for Before repainting a home ika woodaiding iteuWte carefullyprepar/. Where th. paint haa reeled, a each coat to dry thoroughly. wire brueh ahould be uted Where thinning is necessary,, use tur> to clean up 'the aurfaca. pentlne or raw linseed ou for exterior purposes and boiled linseed oil for interior painting. It covers from 600-700 square feet per gallon, one coat. Put up in S's, l's, %'*, \4% H% ids'*. GLD 040105 WEATHERCOTE COATINGS ... In these products we have the fin est grades of asphalt available, carried in suspension by water as a vehicle. Upon application the water evaporates and only a protective film of asphalt with all of its elasticity and waterproof qualities remains. None of the essential, life-giving oils of the asphalt are carried piled with a 3-knot root brush, wiit pay tot ttsalf many times over by proventing costly roof f- pain. off n the evaporation of the soivents that are used in other ,. typCS Of &SpA8lt COfitlflgS. As a roof paint this material can be used on surfaces of metal, felt, tar, concrete, tile or asphalt composition roofing materials. It is ideal for the damp-proofing of basement walls, Weathercote Products have no odor and are, there fore, recommended for the waterproofing of cisterns, troughs, reservoirs and swimming pools. They also give unusual protection against corrosion on metal of every type. When applied to the back of wall board they eliminate warping. Require no heating for application. Applied easily by brushing. Where thinning is necessary use water only. Weathercote is supplied in two forms: Weathercote Coating is heavy in consistency but still free enough working to be brushed easily. This material can be reduced from 15% to 20% with water to serve as a prime coat. Weathercote Cement contains asbestos fibre to de velop a heavier consistency to prevent its running and sagging when applied heavily. Intended primarily for the patching of holes in roofs, valleys, flashings, etc. Best applied with a trowel. Put up in 55 and 30 gal. drums, 5 gal. steel kits, 1, and % gal. cans. ENDURANCE ASPHALT ROOF COATX N G . . An acid-free, heavy body, asphalt base paint, especially recommended for metal or composi tion roofs and all other metal parts of the house, subject to exposure. Its extreme elasticity results in its wearing for years under the most severe weather conditions. On paper, will cover 100 sq. ft. one coat. On metal, about 25% more. Put up in bbls., % bbls., 5's and l's. ENDURANCE ASPHALT ASBESTOS . . . ROOF COATING (Liquid). A heavy asphalt paint material combined with asbestos fibre and is used as a protective coating for roofings of any nature and for the repairing of leaks in gutters, valleys, flashing, etc. It can be applied with a brush and will not sag, creep, blister, crack or peel, It will satisfactorily remedy roof surfaces that are leaking because of small cracks, breaks or nail holes. Put up in bbls., x/i bbls., 5's and l's. ENDURANCE ASPHALT ASBESTOS ROOF CEMENT (Plastic). Indispensable for the patching of large leaks in the roofs, gutters, valleys and flashing. Should be applied with a trowel. Put up in 600 lb., 300 lb., 100 lb., 50 lb. drums; 25 and 10 lb. pails; 5 and 1 lb. cans. FACTORY AND ROOF PAINT . . . This is an economical, weather-resisting coating for all rough wood and metal surfaces. It is extensively used on factory buildings, water tanks, warehouses, tem porary construction such as bridging over sidewalks, where decoration is secondary to weather protection. Covers approximately 600 square feet per gallon and dries in 24 hours to a-firm surface. Put up in bbls., ^ bbls., 5`s, l`s. NEV-A-RUST . . . Protects metal against rust and corrosion from any cause. Unaffected by salt or fresh water, or by change in temperature. Nev-ARust is intended especially for both field and shop coats on structural steel; but it can also be used as a protecting paint on all outdoor surfaces of metal. It contains neither tar nor asphaltum--the pigment con tains a magnetic black oxide of iron. The surface texture isuniformly fine; it is tough and therefore resistant to physical factors; it is elastic and therefore imper vious to temperature changes; it has strong binding properties and is exceedingly durable in the face of any atmospheric conditions. _ .... . . . Furnished in. shades of gray, red, green, brown and black. At least 48 hours should be To guard agaimt ruat and co/ron m that wtthm wii. . allowed for proper drying be tween coats.' Covers 600 #q. ft. per gallon, one coat. Put up in bbls., Yl bbls., 5's, l's. LIQUID RED LEAD ... A scientific, protective, rust-inhibitive paint for use as a first coater on structural steel, iron and all metal surfaces (except ing galvanised iron). The vehicle is specially treated oils which, together with the rust-inhibitive. pigments, gives a perfect coat which prevents the building up of rust beneath the film. Dries in 24 hours and covers 500-600 square feet per gallon, one coat. Put up in bbls., Yt bbls., 5's, l's. GLXDTITE GALVANIZED IRON FRIMER . . . While this product is recom mended especially for use on galvanised iron, it is also an ideal primer for all sheet metal surfaces such as metal sash frames, store fronts, cornices, etc. It is only used as an undercoat and reduces to a minimum W. GLD 040106 the possibility of peeling and scaling which is so common where ordinary paints are applied to gal vanised surfaces. As a special precaution, however, It is recommended that the galvanised surface be given a period of time over which to weather and, when this is not possible, it should be washed with a dilute solu tion of sulphuric or acetic acid to remove grease and oil. Covers 500-600 sq. ft. per gallon, one coat. Put up in bbls., Vi bbls., 5's and l's. GRAPHITE LIQUID PAINT . . . This product is produced to supply the demand for Graphite Paint and in the strictest sense of the word, it con tains only sufficient amounts of other pigments to keep the product in perfect condition in the container. Can be used any place where an exterior paint is desired. It is especially desirable because of its heat resisting 'qualities which make it a satisfactory paint for boilers, engine fronts and chimneys. Put up in bbls., Yi bbls., 5's, l's, V\ and V's. TINNER'S PAINT ... A quality product made from best grades of oxides ground in durable, hard-drying spar varnish. Recommended for all sur faces of tin, iron, steel, metal flashings, ridge rolls, spouting, etc. While still wet, hard rain will not wash it from the surface. It will not chalk, chip, or peel. Dries with egg-shell gloss so as not to emphasize irregu larities in metal roof surface. Available in shades of red and green. It covers approximately 500 square feet per gallon, one coat. Put up in bbls., 5's, l's. SMOKE STACK BLACK . . . This prod uct has been especially manufactured to withstand the extreme heat to which smoke stacks are subjected. It bakes hard to the metal, practically becoming a part of it, and, forms a protective film over the surface that prevents the metal from corroding for a long period of time. Can be applied to all surfaces subject to heat, such as boiler fronts, steam and hot water pipes, and the fronts of engines. Put up in 5's and l's. METALLITE . . . There is no Aluminum Paint on the market that dries with a film more closely resembling aluminum metal. The flakes of the Alum inum Powder used in this paint are so small that it is impossible to see them individually without a mag nifying glass. As a result, a surface finished with Metallite is prac tically enamel-like in its smoothness, and will notgather dust and dirt. The finish actually rsHmbli* polished metal and retains its brilliance over a long period of time. It does not have the characteristic grayness of other Aluminum finishes, but has bright ness and light reflecting qualities that make it ideal for the finishing of wall surfaces in laboratories and factories where the fumes of acid quickly discolor or dinary paint products. Its heat resisting qualities make it excellent for use on furnaces, stoves, stove pipes and stacks. It is recom mended for use on metal furniture and bric-a-brac. A very novel finish nmjr be obtained in the kitchen by using this product on the walls and woodwork, com bining it with black enamel or some other contrasting color used as a stripe, lit covers 800 sq. ft. per gallon, one coat. Put up in l's, H'b, %% He's, double compartment cans. READY^MIXED ALUMINUM PAINT ... For interior and exterior use. Does not discolor with age but maintains its brilliancy, and the liquid enables the aluminum flakes to leaf perfectly. Put up in l's, M's, ys% Kb's . AIRPORT SI UNA IP AIN T. . . A longwearing and weather-resisting yellow paint with a high visibility. For painting direction signs on roofs or roadways to designate airports. Made 'in First Coater and Finishing Coat. Fade-proof and perma nent. Put up in 5's and l's. ROMARK NO. i . . . Combines necessary quick-drying properties with extreme durability and weather resistance. Prevents bleeding when applied over asphalt. Made especially for marking pavements, but adapted equally for zone marking factory, ware house, and freight depot interiors. Dries in 4 to 15 minutes under normal conditions. ROMARK NO. 2 . . . Is recommended for use over brick, concrete, wood, or any surface not hav ing an asphalt or tar base. Dries in 45 to 60 minutes. Both No. 1 and No. 2 are made in white, black, yel low, and orange. Put up in 5's, l's. PflinTS IflD PRODUCTS FOR FfiRdl USE . . . GLIDDEN BARN PAINT Not the cheapest -- hut the best. There is an old saying that you can't fool a farmer twice on paint. That's why so many farmers are taking no more chances and are now having their barns and farm buildings painted with quality barn paint of this type. On a farm there is so much work to do and so little Everybodyatopg toadmire time in which to do it, that it newly painted farm barns and ftouwi. doesn't pay to take a chance on wasting time or money on paint that won't last and protect the sur face properly. Bam Paint is permanent in color, covers more square feet to the gallon and has a lustre which identifies it from other bam paints. It is cheaper in the long run because you paint less often. Here is a product with a universal use, its noncorrosive qualities make it ideal for roofs, gutters, downspouts and out-buildings of metal or wood. Covers more than 300 sq. ft. per gallon, two coats. Put up in bbls., V bbls., 5's, l's, and M'*- 77. GU> 040107 DIRECTIONS Be sure that the surface is clean, dry and free from dirt, loose paint and grease. If the old paint is scaled or cracked, it should be wire-brushed or burned off. Stir the paint thoroughly before using. Directions for application of Barn Paint are the same as those covered in previous paragraphs on Exterior Painting. Two coats will be found sufficient for most surfaces. The first coat should be thinned with raw linseed oil. This is especially recommended at this time because, for the past several years, the majority of farm buildings have been neglected and the surface must be well satisfied with linseed oil when repainting. A metal surface should be carefully gone over to remove all rust and scale, after which two coats of bam paint of color selected may be applied. For brick the first coat of barn paint should be reduced with Liquid Cement Mixing Liquid and any spots that show unusual absorption should be given a second application. Then, after the entire surface has been allowed to dry for at least three days, a coat of Barn Paint as it comes from the can should be applied. IMPLEMENT AND TRACTOR PAINT ... Specifically designed to protect metal and wood sur faces of farm implements. It is long in oil to withstand extreme exposure against sun, wind, rain, and snow. Manufactured in colors considered standard for farm implements. Covers solidly with one coat and main tains gloss over a long period of time. Used extensively on garden furniture because of its weather resistance. Covers 500 sq. ft. per gallon, one coat. Put up in 5's, l's, %% %% Form implement* and tractor* are tubjactad to constant vuliu exposura ond need o coat of rvxt-raxixtini point. WAGON AND IMPLEMENT VAR NISH . . . See Page 88 under Varnishes. PAINTS ADD PRODUCTS FOR FLOORS . ... FLORENAMEL . . . This is an evolution in the line of floor finishes for in terior or exterior use. It is a true enamel . . . quick-drying and under normal conditions can be walked on in from six to eight hours. Intended particu larly as a finish for interior wood or cement floors, and for the refinishing of linoleum where the original design has Through the use of the been worn away. stipple sponge old worn doors may ba given a One coat applied to linoleum smart, decora t*vepattern. will impart years of added life and result in an attractive and easily washed floor covering. A linoleum rug painted in this way can be made even more attractive by stippling contrasting colors on a selected base shade. Its waterproofness, toughness and gloss make it an ideal finish for plastered walls where a finish that re quires frequent and vigorous washing is desired. Several colors in the line are suitable for woodwork, others for furniture. Any one of the colors is excellent for using on dados in kitchens, bathrooms, etc. Florenamel is adaptable as an exterior porch or deck paint. It withstands the scuffing of feet and scraping of heavy furniture because of its toughness. It is waterproof, consequently will not water spot. Its elasticity enables it to expand and contract with the extremes of weather without cracking or checking. Covers 500 square feet per gallon, one coat. Put up in l's, K's. 14% K's. DIRECTIONS Clean the surface thoroughly. Drive all nails below the surface. Fill nail holes, cracks, and all other grooves with Jap-A-Lac Crack and Crevice Filler. Interiors--First coat should be thinned with pure turpentine in the proportion of one pint of turpentine to a gallon of paint. Apply thin coat of paint, brushing out well. Allow 12 hours to harden. Second coat should be applied just as it comes from the can and flowed on freely. If floor, having been previously varnished or painted, is in good condition, it should be washed with warm water and allowed to dry. Sandpaper lightly, dust, and apply Florenamel. Care should be taken to see that the enamel is flowed on freely and evenly. The surface will dry out without brash marks in about 10 to 12 hours in favorable drying weather. A clean bristle brush should be used. Ex terrors--The first coat applied to porch floors and decksshould be reduced 10% with turpentine after the surface has been cleaned of all accumulated dust, dirt, grease and other foreign matter. Allow 48 hours for thorough drying. For finish coat work, reduce in proportion of one pint of boiled linseed oil to each gallon. PORCH AND DECK PAINT ... See. Page 75 under Products for Outside Use. INSIDE FLOOR PAINT ... A sanitary and durable paint for preservation, protection, and decoration of interior floors, stairs, wainscoting, and all surfaces that must stand continuous hard wear. It is particularly suitable for wooden kitchen floors.'Dries dust free overnight. One gallon covers approximately 500 square feet, one coat. Packaged in I's, }4% H% DIRECTIONS Follow interior directions for Florenamel--at left. CAUTION: For outside floors or porches, steps, etc., use Porch and Deck Paint or Florenamel for best residts. CONCRETE FLOOR DRESSING . . . Dries with a hard, tough, wear-resisting film; decora tive, waterproof, oilproof, and acid resistant. Re peated washings and scrubbings will not affect it. It eliminates dusting which is so common to concrete floors, and hides completely all blemishes and dis colorations in the original surface. Especially recom mended for use. on concrete floors in hospitals, public buildings, hotels, etc. Covers 400 to 500 square feet per gallon one coat varying according to surface and application. Pack aged in l's, M% H% 7#. GLD 040108 . gNP* S' i **& *~g* f*a i **& * ?* ?* DIRECTIONS Before applying this product be sure that the concrete has had time to thoroughly dry out. Floors must be dry, and if they show any trace of alkali, wash thoroughly with a solution of 3 pounds of Zinc Sulphate to a gallon of water. The material should be applied at a temperature of about 70 degrees F., but never lower than 50 degrees, and under favorable drying conditions and ventilation. The amount used for the first coat should be reduced 10% with turpentine and thoroughly worked into the Boor by means of a stiff brush. Allow 24 to 36 hours or until perfectly dry, then apply second coat without reducing or thinning. Should sections of the floor show un Concrete floor* in base ments where dempneta uaunfty exists require a special floor dressing. usual absorption of first coat, due to variation in density of concrete, such sections shall receive an additional coat before apptying second or finish ing coat. These spots or sections should be thoroughly dry before application of finishing coat. SPEEDOLEUM . . . (Linoleum Finish). See Page 86 under Varnishes. GLIDDEN SPAR ... See Page 86 under Varnish Section. FLOORETTE . . . (Floor Varnish). See Page 86 under Varnish Section. GYM FLOOR VARNISH . . . SeePage 88 under Varnish Section. RAPID-COTE ... See Page 86 under Var nish Section. LINOLEUM LACQ . . . Intended as a pro tective coating over new linoleum, and will preserve the pattern and restore newness to old linoleum, adding years to its usefulness. Easily applied by brush, and dries in less than thirty minutes. Water white in color. Will not discolor the lightest tints. It is water proof, will not spot white, and will not mar or scratch white. Covers 400 to 500 sq. ft. per gallon, one coat. Put up in l's, H's> 14% H'a> Me'*- DIRECTIONS Before application, both old and new linoleum surfaces should be washed with a strong soap solution, then thoroughly rinsed and dried. JAP-A-LAC VARNISH STAINS . . See Page 84 under Products for Furniture and Woodwork. IAP-A-LAC MODEL FLOOR PROC ESS . . . This process consists of a complete system for finishing badly worn and discolored floor surfaces, and is also adaptable for use on woodwork and furniture. The first step in the process is the appli cation of one or two coats of Jap-A-Lac Ground Color, after the old surface has been cleaned thoroughly and allowed to dry perfectly. The Jap-A-Lac Ground Color resembles natural wood and dries to a flat finish which, at the same time bonds itself very tightly to the old surface. After the Ground Color has been applied, Jap-A-Lac Graining Color is used and an artificial grained effect made on the sur face by using the Jap-A-Lac Graining Tool before the Graining Color sets. Jap-A-Lac Graining Color is soluble in water and any design that is not satisfactory may be removed either by washing it from the surface with water, or by applying another coat of Graining Color over It, on which a new grained design can be created. After the Qraining Color has dried, one or two coats of Jap-A-Lac Varnish Stain, in any color that may be selected, will give a true wood effect. Complete directions for the use of the Graining Tool will be found in the carton in which it comes. LACQ . . . See Page 85 under Products for Fur niture and Woodwork. I AP-A-L AC CRACK AND CREVICE FILLER . . . This material is furnished in paste form. Its function is to fill the cracks that exist in old floor surfaces between the boards, as well as nail holes and other breaks in the boards themselves. This material properly applied, will not shrink or break loose when dry. Put up in 1 and 2)4 pound cans. DUSTLESS FLOOR OIL . . . An oil for unfinished floors, a polish for varnished floors, and an efficient ingredient For any sweeping compound. Acts as a dust preventive for floors of stores, factories, public halls, etc. When properly applied it will be absorbed by the wood, leaving no greasy and slippery oil film. Put up in bbls., \4 bbls., 5's.and l's. REN-O-WAX . . . Where this product is ap plied properly, floors will show an even, mirror-like lustre that adds the finishing touch to rooms. It dries quickly with a reflecting gloss that protects the floor paint or varnish film. No rubbing or polishing needed . .. put it on . . . leave it alone ... in about thirty minutes it may be walked on. Covers 3,000 sq. feet per gallon, one coat. Put up in l's, Mi's- JAP-A-LAC FLOOR WAX . . . A paste composed of the finest, hardest-drying, toughest wearresisting waxes available. Polishes and preserves the beauty of floors, woodwork, and furniture. Dries hard, and does not become sticky in warm weather. Will not show scratches or heel marks. Dust and dirt will not adhere to it. Polishes quickly with little rubbing. Put up in 14 lb., 1 lb., and 4 lb. packages. FLOOR AND FURNITURE POLISH . . . See Page 85 under Products for Furniture and Woodwork. MASTICRETE . . . A semi-liquid mastic, having a water vehicle. It can be added to cement imortar and applied in any thickness to breaks and holes that occur in concrete, wood, metal, asphalt, tile or composition traffic bear ing surfaces. Odorless and re quires no heating for applica tion. Put up in 55 gallon drums and 5's. Masticrete Primer serves as a bonding medium between Masticrete and the surface to be repaired. Put up in 55 gallon drums, 5's and l's. Crook# imf J>r#ok# in con crete fioort in Jiomos end feetorlea eon quickly ond permanently be repaired with Maaticretw. TO. GLD 040109 PLI-NAMEL . . . Pli-namel is a new devel opment, the result of the cooperation between the paint and varnish industry and the world's largest rubber manufacturer. Rubber has always been recog nized for its unusual resistance to moisture, alkali and acids, and these same qualities are now incorporated in Pli-namel, which is a 100% Pliolite pure crepe rubber resin base product. Where other floor paints fail because of a moisture con dition, on concrete floors, Pli-namel will give unusual service. It will adhere successfully to any concrete floor surface if there is no actual water pressure to contend with. It successfully resists the action of alkali, and will outwear by three times the ordinary oil base floor paints. This unusual product for concrete floors is furnished in six colors, as well as White and Black. The White is a most unusual finish for the walls of rubber plants, bakeries, refineries, chemical laboratories, the kitchens of hotels and restaurants, and any other surface where fumes and gases that prevail cause a quick discolora tion of white enamels. It washes free of deposits that settle upon it and will be found just as white as the day it was first applied. The acid-resisting properties of this material make the Black, which is ordinarily used, ideal for a finish in testing laboratories, battery plants and other places where counters and work benches are constantly sub jected to the action of acids. It is also recommended for swimming pools. Communicate with us regarding your specific problems. Covers 450 to 500 square feet per gallon, one coat. Put up in bbls., 14 bbls., 5's, l's, %'s, 14'* DIRECTIONS Clean the floor with an alkaline cleaner, then rinse thoroughly with clear water and allow to dry. Oil soaked floors should be thor oughly washed with naphtha or other solvents and then scrubbed with an alkaline cleaner until clean. Do not coat for several days in order to make sure atl oils are removed from the pores. On previously painted floors the old him should be removed. Then clean as above. Pli-namel should be brushed well into the pores of the concrete. Apply the first coat after reducing it 25 per cent with mineral spirits such asTexaco VarnolcneorSunocoSpirits. Apply the second coat about 24 hours after the first coat, without thinning. The third coat, ifnecessary, should be applied without thinning after the second coat has dried 48 hours. Pli - name! dries dust free in an hour and can be subjected to light traffic in two to six hours. The faot that Pli-namef is not affootod by water makes it an ideal finhh for the bottom* and sides of csncrsf* swimming' pool*. AH new floors or those worn smooth must be etched with a 10% solution of muriatic acid to provide the proper bond. PRIMS ROD PRODUCTS FOR UJALLG . SPEED-WALL FLAT ... Its soft tones, with the richness of velvet and just enough light reflection to produce interesting highlights, make it desirably for living rooms, dining rooms and bedrooms, as well as main hallways. Glidden Speed-Wall Flat has a sheen that reflects a maximum of light. It is sanitary because it is truly washable. Its solid, impervious film lays smoothly over any kind of a surface--rough or smooth plaster, wallboard, burlap, metal or wood. This product in white and a wide range of desirable colors for modern decorative treatments, was used in the color pages of this book. Put up in bbls., }4 bbls., 5's, l's, )4% 14'%. White is also packaged in i/s's. Covers about 500 sq. ft. per gallon, one coat. SEMI-GLOSS . . . This paint has become popular for every room in the house be cause its egg-shell finish makes it not only practical from the standpoint of wear and washability, but also because it pro vides the right light reflection to make it an ideal background for furnishings. One coat of Speed-Wall Semi- Speed-Well eJean*** easily as tile. Gloss over Speed-Wall Oil First Coater as a primer, produces a solidly covered surface and an acceptable job. It dries quickly and with good drying conditions (sufficient warmth and ventilation) two coats may be applied in a single day. Speed-Wall Semi-Gloss eliminates many of the annoyances and inconveniences of painting and does not require frequent refinishing because it washes so easily and perfectly. Its film is closely knit and impervious to moisture. Speed-Wall Semi-Gloss is not only recommended for wall work in kitchens, breakfast nooks, bedrooms, or, in fact, any room in the home, but it is also an ideal finish for woodwork and furniture because of its washability, solid covering, and easy working proper ties. Its beautiful egg-shell finish makes it exceedingly popular today as a finish for furniture. Put up in bblB., H bbls., 5's, l's, Mi'* 14'%, 14'%, Ms's. Covers about 500 sq. ft. per gallon, one coat. Speed-Wall is also widely used as a finish for radiators. SPEED-WALL GLOSS . . . Wherever a glossy finish is desired, this product is very satis factory--for walls, woodwork and furniture. When applied, it provides a tough, durable surface that will retain its gloss in spite of frequent washings. Its hard, tile-like finish is significant of cleanliness and the utmost in sanitation. Long life, toughness and durability were built into Speed-Wall Gloss because when used in the kitchen and bathroom, where sur faces are suhiested to moiiturti stiamand deposits of grease from cooking, frequent washing is the rule. It can be washed repeatedly without any impairment of its gloss. Put up in bbls., 14 bbls., 5's, l's, 14'8. 14's. Covers 450 to 500 nq. ft. per gallon, one coat. GLD 040110 A r - i^i.irw? ***9 Newly plastered walls arm eyiremety porous. As a resutt, they should be igiven a seating coat of a good primer tike SpeedWat/ Oit First Coater be* fore succeedinA finish coafa are applied. DIRECTIONS Surface Preparation--Be careful of new walls. Be sure they are dry be fore Rniahint them. There Is a pos sibility of hot lime or free alkali being present in all new plaster work. As a precaution It is advisable to wash new plaster with a solution of zinc sul phate made by mixing three pounds of commercial zinc sulphate in a gallon of water. Simply brush on the Surface and permit to dry. Your painter can test new walls to determine the pres ence of hot lime or alkali. Many times a wash with common household vine gar will be sufficient to overcome this alkaline condition. Surface preparation is as important on wall work as it is on floors or furniture. Alter the new wall has had the zinc sulphate or vine gar wash, allow it to dry overnight if there is heat in the house. If not heated, allow more time. Then apply one coat of the primer selected. We do not recommend painting over wall paper. You can never be assured of good results. It is safer to remove all the paper and then proceed as for "New Work." Mixing--The pigment and liquid must be thoroughly mixed. To do this, pour off the liquid, thoroughly stir the settled pigment and vehicle to a smooth paste, then add a small amount of the liquid from time to time, stirring constantly until thoroughly mixed; finally pour from one can to another several times. A'ew Surfaces--Either plaster, wailboard, wood, or cloth. First coat. .. Primer should consist of equal parts of Speed-Wall Mixing Size and Speed-Wall Flat, Semi-Gloss or Gloss Wall Finish of the color selected or Oil First Coater reduced 25% with naphtha. Either of these primers being pigmented act as a guide coat, and also prevent absorption of succeeding coats, and on smooth, dense surfaces, cover approximately 450 square feet> one coat, per gallon. The pigment in the priming coat gives a foundation color to work upon, and reduces the number of suc ceeding coats necessary to obtain an even, solidly covered wall surface. For best results, allow priming eoat to dry, then apply a second coat of Speed-Wall Flat, Semi-Gloss or Gloss Wall Finish without thinning or reducing. Three coats should be used for best results. Old Walls Previously Painted--In the preparation of an old wall previously painted, remove alt paint that appears loose, then sandpaper the sharp edges of the remaining paint levet with the plaster as even as possible to avoid the spots showing promi nently. Fill all crack and breaks in the plaster with Plaster of Paris, which after drying should be sealed with a coat of shellac. If the old painted surface appears full of small hair line checks and cracks, give the entire wall surface a coat of Speed-Wall Oil First Coater and follow from this point the directions as for 'New Walls." If the old paint is in good condition, one coat of Speed-Wall (if the color approximates the old paint) will be all that is required. Two coats will cover solidly over a background of any color. Speed-Wait is best laid on with semi-circular strokes and then leveled evenly, using light strokes to produce an even solidcovering coat. . SPEED.WALL OIL FIRST COATER . . . This wall primer is recommended For use as a priming coat on new plastered work, and will best take care of the present day conditions that demand perfect jobs with a two-coat application. It seals new plaster perfectly against the suction of succeeding coats and will seal fire cracks. Its pigment content imparts an opacity that serves as the intermediate coat when following ordinary finishing schedules. This product should be thinned 25% with naphtha, and when applied in' this manner, will dry in about 6 hours and cover from 350 to 450 square feet, depend ing on the porosity. Put up in bbls., X bbls., 5's, vs, x% X'*- SPEED-WALL MIXING SIZE . . . Effectively seals the pores and voids in plaster. Pre vents the sinking in of finishing coats. Can be used as it comes from the package, or mixed half and half with the Wall Finish. Put up in bbls., X bbls., 5's, l's. H's, X's. RIPOLIN Q. D. ENAMEL ... See Page 83 under Products for Furniture and Woodwork. MASTER PAINTER'S FLAT WHITE . . . Intended particularly for use by the Master Painter in the home, especially for basement and attic work where an economical and thoroughly dependable easy-working wall finish is desired. Will cover well in one coat, although two coats are generally recom mended for new work over properly primed surfaces. Covers 500 sq. ft. per gallon, one coat. Put up in bbls., bbls., 5's, and l's. GLAZING LIQUID___ A clear liquid that dries with an egg-shell finish. This mate rial is recommended for use over Flat, Semi-Gloss or Gloss Wall Finishes for producing stippled, mottled or Tiffany effects. Ideal as well for the antiquing and polychroming of furniture and interior woodwork. Put up in 5's, l's. X% X% X's. With Oiidden Olasing Liquid and Speed-Wall a modern Tiffany finish can RIPOL STIPPLE ... b# applied to watts. The ideal wall coating for the finest residences, hotels, churches, public buildings, theatres, or offices. It gives the finished surface a mellow, flat texture suggestive, of tapestry paper. Due to its unusual composition, this product allows much more time for application, staying open long enough to permit large surfaces being stippled by the same painter. A man comparatively inexperienced in stippling can secure excellent results. A complete Ripol Stipple system is recommended for new work--first a coat of Ripol Stipple Wall Primer, a second coat of Ripol Stipple Undercoat followed with a finishing coat of Ripol Stipple fur nished in white only but which can be tinted to any shade with colors in oil. Covers 400 sq. ft. per gallon, one coat. Put up in bbls., X bbls., 5's, and l's. WALL PAPER ELIXIR . . . A preserva tive for wall paper and painted wall surfaces in hotels, public buildings, and the home. Water white, and will not dissolve the most delicate tints. Waterproof, and can be washed repeatedly with soap and water to remove ink, pencil and finger marks, etc. Can be sprayed when thinned with Wall Paper Elixir Mixing Liquid. Put up in l's, X\ X% GLD 040111 SPRAY.DAY- LITE . . . Spray-Day-Lite is a full egg-shell gloss when sprayed or brushed over any type of unpainted or painted interior surface. It can be suc cessfully applied to cement, | slate, tile, plaster, steel, wood and stucco. One coat is suffi- I cient. It will produce better, ! whiter results than two coats of ordinary whites. It applies Spray-D*y`Lite can be brushed or sprayed. Ope of its outstanding char acteristic* is the feet thet it covers perfectly in one coat over any type of un painted or painted sur face. evenly with little fog, and produces a white smooth cover ing that can be washed like tile, even over grimy, dirty surfaces. It does not flake, crack, chip or peel over a good surface. Intended primarily for plants, mills and factories but is also ideal for commercial, industrial and public buildings; apartments and hotels. One drum of 55 gallons of Spray-Day-Lite will cover over painted surfaces from 10,000 to 18,000 square feet. Over old or new unpainted surfaces it will cover 9,000 to 12,000 square feet. Spray-Day-Lite is shipped in 55 gallon drums equipped with agitators that mix the contents thoroughly. Also put up in 34 bbls., 5's, l's. AD-EL-ITE HYGIENIC KALSOMINE . . . When properly applied, Ad-El-Ite Hygienic Kalsomine has the decorative quality of oil paint. It has a large and varied use because of its economy. One coat of Kalsomine properly applied will give a pleasing and satisfactory job. A five pound package is usually sufficient for the ordinary room. The use of Ad-El-Ite Hygienic Kalsomine for ceilings in the finer residences of the country as a substitute for wallpaper, is becoming quite common. It is also used extensively in all types of public buildings. Frequently plaster walls are coated with Kalsomine for a period of from six months to a year in order to let them thoroughly dry out, age, and cure before they are finished with the more permanent oil paints. Ad-El-Ite Hygienic Kalsomine is the quick, easy and economical way to clean up laundry, fuel, furnace and storage rooms in the basement or spare rooms on the top floor. Covers solidly with one coat on prac tically all kinds of surfaces--plaster, composition board, stone, brick, tile, metal, or wood. DIRECTIONS For Sizing--After the walls are thoroughly dry, apply a thin coat of Ad-El-Ite Hygienic Kalsize. Oil or varnish primers in tended for use under Wall Finishes may also be used. After applying, allow the size to stand for about 24 hours until thor oughly dry. For Mixing (Hot Water)--Gradually stir the contents of a car ton package of Ad-EI-Ite Hygienic Kalsomine into two quarts or BOILING WATER--it must be BOILING. This should make a mix of about the consistency of a rich cream or House paint, and before using should be allowed to stand from 20 to 30 minutes or until thoroughly cool. For Mixing (Cold Water)--Gradually stir the contents of a carton package of Ad-El-Ite Hygienic Kalsomine into two quarts of cold water (if desired, hot water may be used). This should make a mix of about the consistency of a rich cream or house paint. If hot water is used, allow to stand from 20 to 30 minutes or until thoroughly cool. Caution -- If necessary to reduce further, add a very little cold water slowly and cautiously, as after being prepared as above the mixture thins very rapidly and entirely out of pro portion to its bulk. Don't flood the Kalsomine with too much water, For Applying--Use a good Kfilsomine Brush, and apply evenly as you would any ordinary paint. Our tinting white contains no blue, and should always be used when tint ing colors are added. Ad-El-Ite Hygienic Kalsomine is put up in bbls., Hbbls., 100-lb.kegs, and S-lb. cartons. Ad-El-ft* Hygienic Kalso mine A`n inexpensive, sanitary, fight-reflecting finish for waff* and ceil ings. A germ-killing in gredient makee it actually hygienic. AD-EL-ITE HYGIENIC KALSIZE . . . Seals plaster and wait board perfectly for sub sequent coats of Kalsomine. Should be allowed 24 hours for thorough drying. Five pounds of Kalsize will produce sufficient material to cover 400-500 sq. ft. of surface. Put tip in bbls., 34 bbls., 4 lb. cartons, 1 lb. cartons, 34 lb- cartons. REFLECT-O-LITE WASHABLE COLD WATER PAINT (Paste df Powder} . . . A decorative coating for application to surfaces of any type, new or old plaster, composition board, concrete, burlap, wood or metal, and for use in the interiors of homes, hospitals, schools, public buildings, hotels, stores, and factories. Reflect-O-Lite is furnished in a semi-paste form which when reduced with one-half gallon of water to each gallon of paste produces a finish that when applied by brush covers solidly with one coat and will not dis color readily from fumes. After becoming thoroughly hard and dry it can be washed free of the deposits of dust, dirt, and other foreign matter that may settle upon it. Odorless, quick-drying, easy-working. High light-reflecting properties. One of the important ingredients in Reflect-O-Lite is a protein made from soy beans, which gives it unusual adhesive qualities.. Reflect-O-Lite is becoming a popular finish for ceilings in the home, replacing Kalsomine because of its better bonding properties and the fact that it ban be washed... successive coats can be applied without the removal of preceding ones. Put up in 5's, l's, J4's. Reflect-O-Lite is also available in Powder form. DIRECTIONS... Preparing the Surface All that is necessary in preparing tbc surface of the average wall it to re move all grease spots, dirt and other foreign matter. Wash off all old coats ofKalsomine with a sponge and warm water. Metal should he primed with paint or. sealer. Add one part of water to two parts of REFLECT-O-LITE and stir thor oughly until the mixture is brought to The mere addition of water to Rmfteot-O-Lite makee it reedy for uM. a smooth creamy consistency. Apply evenly and freely, using a large Kalso mine brush. Keep a large quantity of REFLECT-O-LITE in the brush at all timet. (For spray application add sufficient water to produce free spraying consistency.) The addition of five ounces of lime to the gallon will make REFLBCT-O-LITE even more washable. 82> GLD 040112 5^ ** S* ^po un> PRODUCTS FOR FURniTURE ftllD UIOODUIORH RIPOLIN . . . The world's mostfnmoun en amel The trend from natural finishes of woodwork to colorful treatment has made enamels very popular. The finish of enamel is harder than that of paint, possesses more gloss, will with stand periodical washing and cleaning, maintain its protec tive film and improve in ap pearance with age. Because of these qualities in Ripolin, it has been accepted and ap proved as the finest and most durable enamel by architects and decorators throughout the world. More than 40 years of research and scientific develop ment together with tests, have established the fame of Ripolin Enamel throughout the civilized world. All European countries, together with South America, Africa, Australia, and North America, have approved and accepted Ripolin as the world's finest and most durable enamel, and its three-man trade mark is recognized everywhere as a mark of outstanding quality. Famous landmarks such as the Hague Peace Palace, the Bishop's residence at Le Mans, France, the Chateau de la Ragoterie, at Yvre' L'eveque, the hospital at Karlsruhe, Baden, the Hotel de Crillon, Paris, the Trinity College at Cambridge, England, and the Notre Dame Cathedral, are all finished with Ripolin Enamel. In the United States, Ripolin has been used on thou sands of the finest homes and public buildings, such as churches, colleges, hotels, hospitals, and skyscrapers, where in many cases fifteen years of continuous service has not dimmed its lustre and beauty. When Ripolin was first introduced into this country by The Ripolin Company of Amsterdam, Holland, it was made only in BLT quality and furnished in high gloss, semi-gloss and flat finishes. This Original Holland Enamel is still available, but the demand for a quicker drying product resulted in Quick Drying Ripolin that is now furnished in White and six new colors selected by Miss Grace Cornell, one of the country's leading authorities on interior decoration. These colors have been used in modern decorating schemes and our readers may be assured that in adopting them they have authentic selections and colors that are correct, smart and pleasing. Quick Drying Ripolin retains all the durability and lasting beauty of the famous BLT Ripolin. It levels out free from brush marks, producing a finish that has the flint-like hardness, depth of gloss and beauty of the very finest glazed tile. Q. D. Ripolin can be repeatedly washed without danger of harming the gloss or fading the color. It can be applied to iron, plaster, fibre board and tile as well as wood surfaces. Excellent for kitchen and bathroom walls where a non-porous, washable surface is desired. It is also ideally suited for furniture and woodwork. BLT and Q. D. put up in l's, M's> M's. M's. Q. D. only in Mb's . DIRECTION* New Work--1st coat--Apply Ripolin Undercoat to which you have added turpentine in the proportion of one pint of turpentine to a gallon of Undercoat. 2nd coat--When the first coat is dry, apply a coat of Ripolin Undercoat just as it comes from the can. When dry, sandpaper surface to a smooth finish. 3rd coat--Apply Ripolin Undercoat to which you have added Ripolin in the proportion of one quart of Ripolin to a gallon of Undercoat. When dry, sand lightly. 4th coat--Apply Ripolin Just as it comes from the can. Old Work--Surface preparation is important. See that it is cleaned free of dust, dirt, grease, and all other foreign matter, as well as perfectly dry. See that the Old surface is sanded to a smooth finish before starting the work. If old finishes are badly checked, alligatorcd, or otherwise disintegrated, they should be removed with Ad-El-Ite Faint and Varnish Remover, after which all wax desposits left by the Remover should be taken off by washing with turpentine or naphtha. On such a surface, pro ceed as for "New Work." In order to properly prepare the sur faces on which varnish or enamel has not been removed, you should apply a first coat of Ripolin Undercoat, a second coat of Ripolin Undercoat re inforced with a quart of Ripolin Enamel to each gallon. Then apply a final or finishing coat of Ripotin at it comes from the package. Surfaces of plaster, composition board, stucco, brick, or cement should receive a first or prime coat of Speed-Wall Oil First- Coater. From this point proceed as recommended under the directions for "New Work." We do not recom Ripolin product* w*mr- re*i*tioi ourfmoc* th*t can be efatneef em&ily. mend the thinning of Ripolin Enamel but when found necessary, use Ripolin Gloss Thinning only. RIPOLIN UNDERCOAT . . Like a house, an enamel finish is no stronger than its founda tion. On this theory Ripolin Undercoat was developed as a companion product for Ripolin. It possesses strong adhesion to the wood and provides the proper founda tion for succeeding coats of Ripolin. It levels perfectly free from brush marks, sands easily and is solid covering. Covers 450 square feet per gallon, one coat. Put up in 5's, l's, M's, M's. M's . RIPOLIN GLOSS THINNINGS . . . It is recommended that this product be used but sparingly in any Ripolin Finishing Schedule. Ripolin, as it is furnished by us., is, we feel, of just the proper consistency for application. There may be instances, - however, where a can has been kept open too long and the evaporation of some of the vehicles used has caused a bodying of the paint itself. In such an instance we would recommend the use of Ripolin Gloss Thinnings rather than turpentine because this material will maintain the natural gloss of Ripolin whereas turpentine has a flatting effect. Put up in M's. M's. Mb's . TITAN-0-ZINC ENAMEL . . .Con taining the covering and hiding properties of titanium oxide and lithopone, together with the quick-drying 3 4 GLD 040113 advantages of 4 hour enamel, this White is the ideal enamel for Master Painters' or home use. Easy brushing properties, greater covering and hiding properties, beauty of film, and extreme durability, together with quick drying--these are the unusual advantages found in this product. Made in white only, which can be tinted to any shade desired. Covers 550 sq. ft. per gallon, one coat. Put up in l's, %'s, M'8. Ms'. He's. ZINC-O-LITH ENAMEL . . . Can be used on all woodwork or walls in the home, in large buildings, or in large industrial plants where better lighting is so essential. It flows on easily, and levels out to a smooth, even finish. It is durable, easily washed. Made in white only--gloss and semi-gloss. Can be tinted with oil colors to any shade. Covers 500 sq. ft. per gallon, one coat. Put up in bbls., Yt bbls., 5's, l's, %'s, %'s, Ya's, Ms's- GLIDDENCOAT . . . Gliddencoat is a new type of enamel undercoat recently perfected by The Glidden Company and a product that has met with immediate acceptance by the user, and particularly, the master painter. The big outstanding advantage in Gliddencoat is in its quick drying properties which enable it to be sanded or rccoated in four hours' time. Its quick drying properties, however, in no way impair its leveling or flowing qualities. It levels out free from brush marks just as the finest grade of long oil enamels. It sands easily, although its unusual flow makes only light sanding necessary. Gliddencoat contains liquids that possess sealing qualities that hold out the succeeding coats of enamel showing their richness, fullness, and depth of gloss. It is not porous and consequently does not absorb any of the liquids that impart these qualities to the enamel coat. Gliddencoat is manufactured in white only. It is advisable, particularly on new work, to reduce the first coat 10% with turpentine. The second coat should be applied just as it comes from the can. The first coat will cover 450 square feet to the gallon, while the second coat will cover 500 square feet. Put up in 5's, l's, %'s, M'8. Ms'8* Me'8* JAP-A-LAC 4 HOUR ENAMEL . . . A household necessity. Since the year 1898 the name Jap- A-Lac has been a household word for interior finishing. However, Jap-A-Lac is differ ent today. To meet various trends of style, new colors have been added. It now dries in four hours to a smooth tile-like fin jap-A-Lac ish, free from brush marks. in i Jap-A-Lac possesses water and Tnd'acT.atounY.hl weather-resisting properties home to ba brightened that make it adaptable for ex- up m abort or er. terjor use. Dirt can be repeat edly washed away without harming the gloss or dulling the colors. Jap-A-Lac 4 Hour Enamel fits every need where a high permanent gloss finish is desired. It can be used on any surface of hard or soft wood, metal, furniture, woodwork, window frames, screens, blinds, doors, radiators, pipes, fences, toys, porch and lawn fur niture, agricultural implements; in fact, any surface that needs renewal of beauty, durability and useful ness. Covers 100 square feet per quart, one coat. Put up in l's, %% %% K' W*. %'s. HOW TO APPLY . . . Properly Prepare the Surface--Be sure to have the surface absolutely dry and clean. Surfaces should be cleaned with turpentine or cleaning compound. On woodwork or furniture, a thorough sandpapering is usually all that is necessary. If the surface is checked or cracked,.and these imperfections cannot be removed with sandpaper, use Ad-El-Itc Paint and Varnish Remover. Wash the Remover off thoroughly with turpentine. Application--On opening a can, stir the contents' thoroughly from the bottom up to insure uniformity. On old work, one coat is usually sufficient over the lighter colors. On old discolored surfaces and dark colors an undercoat of Jap-A-Lac Flat White should first be applied, to be followed with one or two coats of Jap-A-Lac Enamel. On new work, one coat of undercoat should be applied, followed by a coat that haa been mixed one-half under-coat and one-half Jap-A-Lac Enamel. Then followed by one or two coats of the enamel as it comet from the can. Allow sufficient time for drying between coats. More complete directions will be found on the can. JAP-A-LAC VARNISH STAINS . . . A combined varnish and stain that colors and pre serves the natural beauty of the wood. Especially adapted for refinishingfurniture, floors, woodwork, etc. Strengthens the original stained finish, and produces a durable, highly varnished surface. Dries in four hours. Put up in l's, %'s, %'s, %% He's, J^'s. DIRECTIONS One coat is usually sufficient when the effect desired is to be darker in tone than the old Anish. When a lighter effect is desired, over old, discolored or dark surfaces, apply one coat of Jap-A-Lac Ground Color and follow with one or two coats of Jap-A-Lac Varnish Stain of the color selected. Beautiful grained effects can be obtained by the use of Jap-a-Lac Graining Color applied with the JapA-Lac Graining Toot overthe Ground Color. The Varnish Stain it then ap plied to preserve the grained effect as well as to give it gloss and richness. Jap-A-Lac Vffrn/ih Stain* enable you to do two operation* at or|o time. IAP-A-LAC GOLD AND ALUMINUM PAINT. . . For finishing radiators, picture frames, iron beds, baby carriages, tables, chairs, and machinery of all kinds. Mix powder with liquid and stir thoroughly. Apply in one direction only, and do not brush back and forth. Put up in No. 5, No. 4, No. 3, No. 2, No. I sizes. JAP-A-LAC GRAINING COLOR . . . Furnished in shades of Light and Dark Oak. This is a distemper color of brushing consistency and for ap plication over coats of Jap-A-Lac Ground Color- to develop true grained effects through the medium of the Jap-A-Lac Graining Tool. After the Graining Color has dried two coats of Jap-A-Lac Varnish Stain of any shade selected will produce true wood effects. Put up in pint gtqss jars only. 84 GLD L i *9^ LACQ ... It is not a paint--it is not a varnish. It is a finish that dries in less than one-halfhour. Almost any surface about the home may be finished with it, and be ready for use again almost imme* diately. where o/ finishing isimportsnt Lscq'srspid- It is not affected by hot water or strong soaps, and it will withstand extreme hard usage, and alkali. It will wear like iron. Covers 4S0 square feet per gallon, one coat. Put up in I's. M's, M's, M'S, He'S, Mi's. DIRECTIONS Wash surface thoroughly and allow to dry. All grease, wax, or dust must be removed. On new work the surface is built up from the bare wood with suc ceeding coats of lacquer, allowing at least 30 minutes between each coat for drying. Old Work should first be sanded to a smooth finish. Then as many coats or IrACQ as necessary are applied, allowing at least 30 minutes between each coat for drying. L ACQ THINNER . . . This material is used for thinning Lacq that has become too heavy through the evaporation of its solvents. It is also recommended for cleaning the brush after it has been used, because turpentine, naphtha, and other thinners have no effect upon Lacq. Put up in l's, M's. M's, Ms', M's, Ms's. LACQ TRANSPARENT STAINS AND C L E A R . . . Gives a transparent stained effect to furniture, woodwork or floors. It is not a varnish. It is not affected by hot water or strong soaps, and will even withstand alkali and many adds. Transparent stains put up in M'8> M's, and Ms'8- Clear Lacq put up in l's, M's. M's, M's. Ws, Ms's- LACQ METAL FINISHED. ... These materials are similar to all Bronze Paints except that they are made with a lacquer base and consequently are quick drying. Put up in No. S, 4,3, 2,1 size cans. FLOOR AND FURNITURE POLISH This Polish is more or less a varnish food. It adds life to the varnished finish to which it is applied, and deans as it polishes, restoring beauty and brilliance to furniture that may have become dull and grimy from long sendee. It can be used safely on the very finest furniture, dther varnished or lacquered, and will not injure The original beauty or the surface in any way because furniture and woodwork it contains no strong cleaning adds. It is easy to put on and "tg^giTpSiaiSlg?** requires no effort to bring out a dean, dry, beautiful finish. Put up in l's, M's, M's, M'* Mi's. PRODUCTS FOR ROTOIROBILES SPEEbENAMEL . . . A quick drying, elastic, long oil enamel that gives a result similar to the most beau tiful polished lacquer finish, j For refinishing automobiles, busses, trucks, tractors, imple ments, etc. Also may be used on furniture or woodwork-- interior or exterior. Recom mended for porch and garden . furniture, boats, bicycles, toys, and every outside purpose. 5o*n?-aa Although it dries much faster tion of th body at a time. than ordinary Auto Finish, dur ability is in no way sacrificed. It has wonderful hiding properties--its liquid, being especially treated oils, produces excellent elasticity. It brushes easily, levels out perfectly, and by following directions anyamateurcan produce aremarkable finish. A Speedenamel Primer in a light and dark shade of gray is available for badly checked, chipped, and bare metal surfaces. Put up in l's, M's, M's. MIS DIRECTIONS Surfaces should be perfectly clean. 'Wash thoroughly with gaso line or naphtha. Remove wax or grease. Seal body joints with shellac or varnish so that dust and dirt will not be picked up by the brush and spread on the surface. Sand surface and remove dust with damp rag. Allow sufficient time for thorough drying and apply one or two coats of the enamet as it comes from the can. Give each coat ample time for thorough drying. TOP-COTE ... A long-wearing, waterproof, and weather-resisting coating for automobile tops, curtains and cushions of leather, pantasote or imita tion leather as well as other leather substitutes. Dries in four hours, with a high gloss and a finish that will give protection for a longer time than any other known top dressing. One-half pint is sufficient for closed car tops. Put up In M*. M'*. M's- FLEXIBLE AUTO TOP DRESSING . . . An attractively-priced Top Dressing for leather, pantasote, etc. It dries rapidly with a rich black finish. It is weatherproof, waterproof, and acts as a preservative to the top and all other leather or imita tion leather parts of the automobile. Furnished in black only. One-half pint is sufficient for a closed car top. Put up in M's, M'. Ms's. TOUCH-UP BLACK . . . Glossy black enamel of high quality. Dries fast to a lasting finish in four hours. For use in touching chipped or. other bared spots on automobiles. Recommended for screens, pipes, fences, and other metal or wood surfaces where a weather-resisting black finish is desired. Put up in 5 oz. brush top cans only. TAR REMOVER . Will remove all types of tar whether asphalt or coal tar base, and will in no way affect the finish of the car whether it be lacquer, varnish, enamel, or japan. Put up in 1 's, M's. M's, Ms's. IIS GLD 04011; REN-O-VITE . . The ideal polish for auto mobiles, equally suited for all other surfaces of lacquer and japan. Excellent for nickel and chromium plated surfaces. It can be applied to the entire surface of a car before polishing and will not freeze to the surface. The resultant finish retains its lustre indefinitely, and will not fog or water spot. Put up in l's, Y'a, M's, Mb's - VANISHES ... CLIDDEN SPAR . . . The Perfect All- Purpose Varnish. A varnish that will stand up under any conditions, outdoor or indoor. Rain, snow, ice and the hot rays of the sun have no effect on it, consequently it is perfect pro tection for entrances, front doors and porches that have varnished surfaces. Being elas tic, it expands and contracts Impervious to rin, mo w , ice ond hot sun. with rapidly changing temper atures without effect on its tough, durable film. It is an ideal varnish for use inside the home and is recommended particularly for sur faces subjected to water and moisture. Floors sub jected to severe and constant abuse can be finished with Glidden Spar with the assurance that it will provide long protection. Glidden Spar is a bakelite synthetic resin base var nish, therefore, alcohol and acid proof. Use in the recreation room and on card tables and other fur niture that may have liquid refreshments spilled on them. It is recommended as the finest varnish available today for either interior or exterior use on furniture, woodwork, floors, doors and outside trim. It has greater depth and fullness than any other varnish. One coat gives the same appearance as a job finished with two or three coats of ordinary spar. It is also pale in color and will not scratch white. Do not apply over undercoats of shellac. Covers about 400 square feet per gallon, 2 coats. Put up in bbls., M bbls., 5's, l's, M'S, M's, .Hi's, Hi's. FLOORETTE VARNISH (FLOOR VAR NISH) . . . Floors Make The Horne. No matter how beautiful the furnishings, if the floor is not in good condition the rest of the room will not show up at its best. There is no surface in the home that is subjected to more abuse or harder wear than a floor, and a floor varnish must be made to stand up and wear long under the most severe condi tions. A properly made floor varnish will not scratch white. No room can be conridered welt decorated1 un/esi it has an Attrac tive, well-finished floor. The moving of heavy furniture will not harm it; heel prints will not disfigure it; water will not turn it white; and it must have a film that will not chip or break from hard pounding. Furthermore, a prop erly made floor varnish must dry fast enough so as not to cause inconvenience. Floorette embodies all these qualities, and dries in from eight to twelve hours. A varnish with these characteristics can be used in all parts of the home. Consequently, this product is recommended for use on the standing trim in the home where a gloss finish is desired,.as well as on floors. It is sufficiently waterproof to use on window sills and around kitchen sinks where dampness and moisture occur. Covers about 400 square feet per gallon, 2 coats. Fut up in bbls., M bbls., 5's, l's, M'. M's. M's, Mi's. WEARETTE (INTERIOR VARNISH) . . . Wearette, a companion varnish to Floorette, is the finest varnish that can be used for the finishing of interior woodwork, trims, casings, doors and fur niture. It has lots of body. It can be rubbed to a dull finish, or polished, taking on the smooth rich ness, depth and lustre that is characteristic of pianos and most carefully finished furniture. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, M's. M's. M's. He's. SPEEDOLEUM (LINOLEUM FINISH) . .. This outstanding product thoroughly seals all the dirt-absorbing pores found in unfinished or worn lino leum, enabling such surfaces to be kept bright and easily cleaned. It is practically water-white and will not discolor linoleum patterns. Waterproof, tough and durable. Will add years of life to any linoleum surface. It can be utilized as an all-around finish for use within the home on woodwork or furniture. Has ammonia and alcohol-resisting properties and is waterproof. Covers 400 square feet per gallon, two coats. Put up in 5's, l's, M's. M's. M' Ms's. DIRECTIONS Both old and new linoleum surfaces should be washed with a strong soap solution, then thoroughly rinsed find dried before applying Speedoleum. RAPID-COTE (ALL-PURPOSE VAR NISH) . . This product dries in four hours. For richness and beauty, for the lustre and sense of depth it imparts, it is the aristocrat of finishes.. It is pale in color. Does not materially change the character or color of the wood, stain, or finish on which it is used. It gives a durable elastic finish, minimizing the number of coats required. It brushes easily and has a toughness and durability that makes it appli cable for floors. Its paleness makes it ideal for linoleum while its lustre and smooth-flowing qualities make it equally satisfactory for all general interior purposes as well as exterior use. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, M's, M's. M's. Ms's- IF 9 9 9 9 9 9 9 9 9 S I e t t ,i i 06. GLD 040116 LIK-A-RUB (FLAT VARNISH) . . . This material dries with an egg-shell and true rubbed effect eliminating all the expense incidental to hand rubbing. It dries with a clear transparent finish free from cloudiness. Sets dust free in about one hour, and hardens overnight. This finish can be used successfully over shellac, varnished surfaces, various wood fillers (properly sanded), and is unequalled for mission finishes. For best results use Lik-A-Rub for last coat only, building up the surface with a regular gloss varnish schedule. Covering capacity 400 square feet per gallon, 2 coats. Put up in bbls., M bbls., 5's, l's, M's. M's, M's, M's. JAP SPAR (EXTERIOR VARNISH) . . . Absolutely waterproof. It has extreme elas ticity, paleness of color, excellent body, flowing properties, and complies strictly to Government Specifications covering exterior varnish for depart ments of the Navy, Army and Air Corps. Sets dust free in from 4 to 5 hours, and dries hard in from 16 to 24 hours, according to conditions. Can be rubbed to a dull finish in about two or three days. For use on ships, yachts, outside doors, window sills, casings, vestibules and all exposed work, whether wood or metal. It will not mar or scratch white and is there fore suitable for floors. Covering capacity per gallon, about 400 square feet, 2 coats. Put up in bbls., M bbls., 5's, l's, Vis, M's, M's, Ms's- BAR AND TABLE TOP FINISHING VARNISH . . . Abakelite Varnish that is extremely alcohol resistant, waterproof, and is unusually tough and elastic. Recommended for fin ishing and refinishing of bars and table tops in hotels, clubs, cafeterias, restaurants and other public places especially where alcoholic beverages are served. It can be rubbed and polished easily and quickly. Do not use shellac as an undercoat for this Varnish. Put up in bbls., M bbls., 5's, l's, M's> M's, M's, MM- ROCK SPAR. . . For use on floors, woodwork, linoleum, furniture, porch ceilings. It has the heavy body so much desired by the painter. One coat will produce as much film as two coats of ordinary var nish. It is waterproof---stands hot and cold water, and is not affected by gas fumes. When applied to floors, do not use over shellac, shellac substitute, Liquid Wood Filler or lacquers. This varnish is very pale in color, is elastic and durable. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, 1'S. M'S, M'S, M'S, Mg 's - GENERAL UTILITY VARNISH . . . Recommended for all-around use where an economi cal, dependable varnish is called for. Can be used on floors, as it is waterproof, and will not scratch white. Good for standing trim, smd dries dust free in two to three hours, and hard in twelve to fifteen hours; Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, l's, M's. M's. M's, Ms's. PAINTERS' FLOOR VARNISH . . Dependable for floors and all interior trim. Ideal for hotel, apartment house, and for painter use where a durable, high gloss finish is desired. In many instances one coat of this Varnish will do the work of two coats of ordinary varnish. Dries dust free in two to three hours, and hard enough overnight to walk upon. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., 5's, I*s, M's. M', M's. Mg 's . PAINTERS' INTERIOR VARNISH ... Heavy in body for general all-around use. In most instances one coat does the work of two. It is a reasonably quick-drying Varnish, setting dust free in from two to three hours, and hard enough for use in twelve. Can be rubbed and polished in thirty-six hours. Covers 400 square feet per gallon 2 coats. Put up in bbls., M bbls., S'a, l's, M'8> M'> M's. Ms*8- BRONZING LIQUID . . . This liquid is light in color, floats the bronze powder uniformly, and produces a smooth, lustrous, and serviceable surface. It is heat resisting, and adapted for use on radiators, steam and hot water pipes, on picture frames, bric-abracs and on all wood or metal surfaces where metallic finishes are desired for decorative purposes. Put up in bbls., M bbls., 5's, fs, M's. M's. M'8, Mg's - A & A ALUMINUM VEHICLE . . . The Glidden AAA (Accepted and Approved) Alumi num Vehicle has been tested and approved in the laboratories of the Aluminum Company of America. It is a spar varnish Base: vehicle and when mixed with 2 lbs. of Albron Paste or Powder, will produce a very high grade Aluminum Paint for priming purposes, for exterior or interior use.. IM lbs. of Aluminum to the gallon produces an excellent spraying material. Aluminum powder, carried in this vehicle, leafs per fectly and will cover solid with one coat, when either brushed or sprayed, mixed according to directions above. Put up .in l's, M'8> M'> M'> M'8- JAPAN GOLD SIZE . . . A high-grade Japan Drier of unusual elasticity and dependable in quality, especially adapted for laying gold leaf. Put up in l's, M's, M's. M's. Mg '8- JAPAN DRIER . . . Recommended wherever an economical and dependable drier is required. It is especially adapted for the drying of paints and en amels. Put up in bbls., M bbls., S's, l's, M'8 M's> M's, Ms's. MAGIC WHITE DRIER . . .A good Drier, pale in color, manufactured from very carefully Gtf> 040111 selected materials. Intended chiefly for drying white enamels and paints, and mixes perfectly with linseed oil. Two gallons is sufficient to dry a barrel of raw linseed oil. Put up in bbls., M bbls., S's, l's, M'8> M'. M'8. He's. good body. Can be rubbed or polished after 48 hours. Dries dust free in from 2 to 3 hours and hard in 24 hours. It has extreme toughness and durability. Cov ering capacity 300 square feet per gallon, 2 coats. Put up in bbls., M bbls., S's, I's, %% K% M'. Ms's. CRYSTO BATAVIA DAMAR . . . It is manufactured from the best selected gum; has good body; is very pale in color; flows freely under the brush; and is not tacky. We recommend this Varnish for making white or colored enamels, or for use over white paint, white enamels, and glazed wall paper. Covers 700 to 750 square feet of surface with one coat. Put up in bbls., M bbls., S's, l's, M's> M's> M's, Ha's. BLACK ASPHALTUM . . . Made from quality gilsonite gum, using naphtha and turpentine as a reducer. Dries with a smooth, jet black surface giving long service at medium price. For exterior application: fire escapes, fences, metal sash, etc. Put up in bbls., M bbls., 5's, l's, M's> M's. M's, Mo's. Mi'8- WAGON AND IMPLEMENT VARNISH . . . It is intended for those parts of vehicles finished with clear varnish or for application over an imple ment and tractor paint or enamels to impart better protection from the elements. Put up in bbls., M bbls., 5's, l's, M's. M's- CABINET POLISHING (SEAT FIN ISH)... A high grade Varnish for use on fine interior work, and particularly adapted for use on school desks, seats, etc. When once thoroughly dry this varnish will not soften. It is pale in color and has STRtnS m FILLERS . GYM FLOOR VARNISH . . . Used ex tensively by Boards of Education because of its deep penetration that protects floor surfaces against continous traffic and hard usage. Used oh gymnasium floors because it will not bum black due to the scuffing of rubber soled shoes. Seals against moisture, dirt and grease and can be quickly and easily cleaned. Its unusual Beat ing properties make it ideal as a first coat for floor surfaces which are to be finished with succeeding coats of varnish or wax because it has greater affinity for finishing coats than shellac. Furnished in S's, l's, n> oicinuTM Hi i/. S. M s. 0ooir muit ba ab!m to "tat, it." DIRECTIONS This varnish is usually applied by simply mopping it on the sur face, allowing the wood to absorb it. PREPARED TUNG OIL . . . This prod uct has its widest use in the south and in those terri tories where paste paints are used extensively. It is preferred as a liquid for reducing paste paints, rather than linseed oil. It produces a quicker setting of the finish and harder film, reducing to a minimum, the opportunity for the spores of mildew to affix them selves. Put up in bbls., M bbls., 5's, l's, M's. K'*> ENDURANCE WOOD STAINS . . . Used to impart color to interior new wood that has not been finished in any way, such as, the inside trim of homes or fur niture. These materials pene trate deeply into the wood, color it, and at the same time intensify and bring out the natural beauty of the grain. Endurance Wood Stains are far more satisfactory for interior oo and woodwork. use than oil spirit or water stain in that they will not raise the grain of the wood; they show no laps; spread farther and require no wiping. Covers 1000 square feet per gallon. Put up in 5's, l's, M's, M's. Hi's. DIRECTIONS Sampling--Woods vary in texture and, therefore, it it advisable to try the Wood Stain on a sample of the wood to be stained in order to arrive at the desired effect. Various Effects--A wide range of effects may be secured by re ducing the Stains with pure spirits of turpentine, and by inter mixing two or more colors in varying proportions. AU wood surfaces should be thoroughly cleaned of dirt or grease of any kind in order to secure <u> even distribution. Soft woods, being absorbent, take up more of the stain than do hard woods and, consequently, the finished result is much darker. To secure lighter effects the stain itself can be thinned to the color required with turpentine, naphtha, or solvent naphtha. One coat is alt that is necessary unless a greater depth of stain is desired, and in such cases two coats may be applied. Old Work--In re-staining old work it it necessary, first,'to re move the old finish down to the bare wood. Ad-Kl-lte Paint ts Varnish Remover is recommended for this purpose. After the remover has taken off all of the old finish, wash the wood surface thoroughly with turpentine to remove any deposits of paraffine that may be left in the grain. After the surface is dry, apply stain as outlined above. .lilt GLD 040118 < <5^ ss* se** OIL WOOD STAINS. . . They are very clean and rich in tone, for exterior and interior use. Finely-ground pigments, carried in suspension by deep-penetrating oils, assure an even distribution of color that is permanent and non fading. Requires only light wiping. Covers 800 sq. ft. per gallon. Put up in 5's, l's, M's, Vo's, Kg 's . ' MDIDRErPCTTlIAOVNCS Many particular home owners are building new whojmthesa1osfibnr6idckwaonodffst(uticmco See Endurance Wood Stain, page 88, PASTE WOOD TILLERS . . . They do not shrink, crack, or become porous. Reduce with M gallon naphtha or turpentine to a gallon of Paste Wood Filler to a psunt consistency, and brush well into the surface. When the, surface has flatted down, rub across the grain with cotton rags or burlap, and allow about twenty-four hours for drying before ap plying the succeeding coats of varnish. Put up in l's, M's, !4's. PURITAN LIQUID WOOD FILLER ... A high-grade first coater which effectively seals up the pores of the wood, and produces an excellent foundation for succeeding coats of varnish. Trans parent, and will not discolor the finest wood, or raise the grain. Put up in 5's, l's, M's M's> M's> H6*s. ENDURANCE SHINGLE STAIN . . . See Page 74 under Products for Outside Use section. ffllSCELLHHEOUS BATH TUB ENAMEL AND UNDER. COAT . . . Bath Tub Enamel dries with a pure white, high gloss finish. Its porcelain-like hardness is easily kept clean. It is not affected by repeated washing, alkali or atmospheric conditions. The Under coat assures a very durable foundation for the finished coat. Put up in M's, M's, He's* JAP-A.LAC STOVE AND IRON EN. A M E L ... This is a glossy, jet black, heatproof Enamel for all metal surfaces subjected to heat. Ideal also for metal of every description in or out of doors. Recommended for use on stoves, heaters, radiators, ventilators, andirons, furnace doors, steam pipes and other places requiring a high gloss black heat-resisting enamel finish. May be used as an auto finish touch-up black. Be sure the surface is absolutely clean before application. Use one or two coats. Put up in M's> M's. He's, l&s. SHELLAC . . . A quality product consisting of pure gum shellac, cut with pure denatured alcohol. Supplied in White and Orange. 3M lb. or 4 lb. cut. AD.EL-ITE PAINT AND VARNISH REMOVER... Removes paint, varnish, shellac, and similar coatings from all surfaces, leaving them dean and ready for refinishing. It does not contain alkali, acid, oil or water. It will not discolor or raise the grain of the finest veneer nor injure the skin of the user. After the old finish has been removed, wash the surface thoroughly with naphtha, benzine, or turpentine to remove all deposits of wax which is a necessary ingredient. Put up in l's, M'*> M's. M'*> Me's. BLACKBOARD SLATING. . . A highgrade product , especially designed for the purpose of surfacing new blackboards or resurfacing old ones. It has good working and covering properties, and in a short time dries to a good flat writing surface without lustre. There is no cracking and checking of the finish and its toughness makes frequent refinishing un necessary. For new work three coats are recommended to produce a good, lasting writing surface. For old work, one or two coats over the old finish will be sufficient. Made in Black only. Put up in I's, M's. M's* T O X O L . . . Toxol is absolutely non-poisonous to human and animat life; is guaranteed not to contain the slightest trace of Carbolic Acid (Phenol), Oil of Mirbane (Nitro Benzol), Cresylic Add, or other poisons. It has a pleasant aromatic odor that dis appears quickly, and will not permanently stain the most delicate fabrics, draperies, carpets or wall paper, etc. Toxol, when sprayed with a small hand or garden sprayer, kills flies, mosquitoes, roaches, bedbugs, water bugs, ants, spiders, and other household insects. Put up in 50-gal. drums, 1, M> M. M. Hi gd. cans, also introductory package containing a sprayer and a pint can of Toxol. Pint and quart sprayers are available. METAL POLISH . . . For automobiles, metal signs, railings, metal store fronts, soda foun tains, plumbing fixtures, light ing fixtures, and all polished, burnished, nickeled or chrom- - ium metal. It dissolves grease,removesdirt, effects of oxidation and corro sion.Works with a small amount of manual labor, and will not injure the surface of the metal. After the surface has been pol ished a protective film remains on the surface that retards discoloration and water spotting for a long riod of time. Put up m i*s, M's. M's, M's. He . Motet roiuh *n be utd SLICK CLEANER . . . Recognizing the fact that ordinary soap and cleaning compounds are most destructive and cause quick deterioration of a ' film of paint, enamel or varnish. Slick Cleaner was developed to prolong the life and beauty of Glidden Products. Most soaps are strong in alkali while clean ing compounds have a sharp, cutting abrasive incor- .no. GLD 04011? porated in them that either softens and removes, or wears away, the film of the finishing materials. Slick Cleaner contains no abrasive or alkali although at the same time it removes all grease, scum and dirt from any surface with little effort. All that is neces sary is to apply it to the surface with a sponge or cloth, which has been previously dampened, rub the surface lightly and then rinse with clear water. Slick Cleaner is recommended for painted, varnished or enameled surfaces, tile, floors, stoves, sinks, toilet bowls, automobiles, linoleum, rugs, carpets, bath-tubs and many other surfaces about the home. It also is an excellent hand cleaner that is as harmless to the skin as the finest toilet soaps. POSTAD BULLETIN COLORS . . . The PostAd Bulletin Color line is a synthetic type of finishing material intended for all outdoor surfaces. While the widest use is found with the outdoor adver tising and sign writing organizations this product is equally as satisfactory for store fronts. The pigments that are used in this material are solid covering and non-fading, while the vehicle, being the latest develop ment in synthetic varnishes, imparts the utmost in long life, weather resistance and gloss retention. The speed with which this material dries is another outstanding advantage because when used on exterior surfaces the possibility of picking up dust and dirt from the air is reduced to a minimum. The colors are solid covering enabling the painter to produce perfect jobs with one coat over properly built up surfaces. These materials are non-bleeding, they do not run and their working qualities enable the artist to cut straight clean lines. The PostAd line consists of a line of colors that will meet every color requirement in billboard and sign painting and included in it are all the shades that have been adopted as standard by the Outdoor Adver tising Association of America. Included in the PoptAd line are PostAd Panel Greens, weather resistant, permanent colors that assure econ omy. Their unusual hiding properties make it possible to finish all except the most unusual jobs with one coat. These non-fading colors last longer than the average type of materials used for painting paneis lattice and the mouldings of poster panels. to GLD 040120 9* 9* i TIE RELATED BRUSH TUB CORRECT RKIJSII FOR EVERY IVEEIV WITHOUT DUPLICATION An investigation conducted by the Department of Commerce of the United States proved that the American public were being sold over 800 types and kinds of paint brushes whose every function could be performed by less than 100 types and kinds. The Related Brush line eliminates this confusing duplication of brush styles and sizes. Each brush type has a definite purpose--each width and bristle length a definite use. The Related Brush line is built of the finest raw materials obtainable to specifications which we, as paint niakers, consider produce the ideal brush for each type and size. Every brush in the Related Line is there because manufacturing records of forty years have proven it to be a type of brush that the American painting public needs and wants. The Related Brush line is a complete line. It con tains the right style brush of the right size for every need. Each brush is a fine mechanic's tool... well balanced for easy and tireless working. Prop erly blended bristles of the right length--gripped in solid rubber--assure long periods of uninter rupted service. For excellent results select a Related Brush. A successful paint finish depends as much on the use of a quality brush, fitted for the job, as it does on the use of quality paints. It is as useless to attempt painting, enameling or varnishing with the wrong size or style brush, as trying to row a boat with a tennis racquet. Time and materials are saved and good results assured when correct Related Brushes are used with Glidden Quality Paint Products. Here are illustrated five of the most iwidely used Related Brushes. In addition the Related Line includes:-- Sash Tools Wall Stipplers Dusters Bronzing Brushes Met-L-Dutch Kalsomine White Wash Brushes Semi and Baby Dutch Kalsomine Roof Brushes Marking Brushes Flat Kalsomine Artist Brushes Paper Hangers' Smoother Each type of brush is furnished in specific styles and sizes that perform definite requirements with the greatest efficiency and longest service. Specify Related Brushes, and eliminate duplication and confusion in painting. tl STEEL BOUND VARNISH BRUSHES GLD 040121 GLIDDEN QUALITY Since 1870, GLIDDEN Paints, Varnishes, Lacquers and Enamels have been known for their fine quality. NOW--that quality is doubly assured to paint buyers by the fact that all outstanding GLIDDEN Products carry the famous "TIME-TESTED" trademark, which is recog nized everywhere as absolute proof of dependable quality in Paints. fgH ft. Vs- V V V V 9 V V TUI aiBBEl Ctlfllf Nattestai nrte CLEVELAND, OHIO 'll Factories and In Pstsidpal Cities ThrongliituC Awstfilea e GLD PHOftUCCO .a rJtAN2 XPftf^HICaSCK--ties; VORS PU&STlC SlMDlfcfi COB?., U.S. PAT. toff. ISYOlAi P)Z Sh EBM AU ST., CtolCASO PBtNtEO IN .$. A. GLD 40123 THE GLIDDEN COMPANY Etlablished in 1870 MANUFACTURERS OF ARCHITECTURAL FINISHES PAINTS VARNISHES LACQUERS ENAMELS Factories irom Coast to Coast Branches In Principal Cities National Headquarters/ Cleveland, Ohio THE COMPANY . . . Since 1870 the name Glidden has been syn onymous with fine paint, varnish, and lacquer products. The scien tific training and practical experience of many men, plus every mechanical improvement that modern engineering has developed, make every Glidden product representative of the most advanced achieve ment in paint manufacturing. LABORATORIES ... A corps of chemists and trained men are constantly at work devising and perfecting new products, and checking production all along the line to insure uniformity of standards and results. The Glidden laboratories are large and fully equipped with all the scientific instruments for formulating paints to the standards of Time-Tested Laboratories. GUARANTEE . . . The name Glidden on the label is a GLIDDEN PAINTS ARE USED ON FAMOUS BUILDINGS AND STRUCTURES THROUGHOUT AMERICA MANUFACTURING ... Back of Glidden products are the guarantee of great resources of quality. Years of an organization manufacturing ex with nearly seventy perience and the years of manufac use of the highest turing experience. grade raw materials Immense buying insure satisfactory power and, large products. When the scale production architect specifies with modem ma Glidden Paints, chinery enable The Varnishes, Lac Glidden Company quers or Enamels to market paint he knows that he is that represents the insuring satisfac maximum in qual tion to his client. ARCHITECTTURAL SERVICE >wTQ*CcOitReOrCwWoyASeHlUINtGeTiSOlNiwSwRIDdOteCS. ai* Local Rtpiottnlattr* for GUdden Patel* ity at a minimum cost. SERVICE . . DEPARTMENT Glidden factories . . . The Glidden and warehouses are Company maintains an Architectural Service De located strategically throughout the United States partment, where paint problems of the architect are and Canada. Delivery to any point on the American handled by the Glidden Architectural Consultant, continent means no more than a short, economic who has direct access to a modern finishing room haul, saving both time and expense. Because of where materials may be tested for practicality and tremendous paint sales, these factories and ware quality. The Architectural Consultant welcomes, at houses maintain large complete stocks at all times. any time, an opportunity to co-operate with the Glidden gives the architect the service he demands. architect. Copyright 1938--The Glidden Company GLD 040124 RECOMMENDED GENERAL INSTRUCTIONS Suggestions to aid the architect in preparing complete painting specifications. If written into the specifications, they will help to insure that the painting work is done correctly. 5 ^49 r r 1. GENERAL PAINTING CLAUSE ... Be it under stood that the Instructions to Bidders and the Gen eral Conditions applying on the General Contract apply also on the painting contract. 2. WORK TO BE DONE ... The work required under a painting contract includes the furnishing of all materials, labor and equipment of every nature which may be required for the proper painting and finishing of the building, all as hereinafter specified, shown on the plans, or implied in either plans, or specifications; that the work be complete in every respect unless definitely excepted by the architect. 3. WORK NOT INCLUDED IN THE PAINTING CON TRACT. N. B. . . . At this point it is well to make a bill of exceptions showing exactly the surfaces which do not come under the painting contract; for example, the back of interior wood trim, which has been shop primed by others. 4. PREPARATORY WORK ... All surfaces to be painted shall be in proper condition before the work is begun; that is, the surface shall be perfectly dry, clean and smooth. In case any work is defective, or unsuitable for finishing, the painting contractor shall notify the architect of the fact in writing. If the architect is not so notified, the painting contrac tor will be held solely responsible for the finished condition of the work. 5. SAMPLES. N. B. . . . In case it will be necessary for the proper completion of the work to match cer tain samples, the architect should at this point fill in his requirements as to samples which will serve as standards to be matched in finish, color, etc. 6. WORKMANSHIP . . . All work under this con tract shall be executed only by concerns of standing approved by the architect. All work shall be made perfect in material, workmanship and finish. AU work shall be done by skilled mechanics. No work shall be done under conditions of weather, or tem perature, unsuited to good work. 7. MATERIALS . . . All materials coming under the painting contract shall be delivered to the building in unbroken packages, bearing the Glidden name and label. Such materials should be used without any adulteration, and only with such thinning as called for in the manufacturer's directions. In case of sealed packages, the seal should hot be broken until the contents are to be used. Materials requiring mix ing shall be mixed on the premises. AU materials must at all times be subject to the inspection and approval of the architect. 8. PROTECTION AGAINST DAMAGE . . . The painting contractor shall be responsible for the con dition of the building in his charge. Due care shall be taken while painting is in process to protect all portions of the building and also all materials be longing to, or Installed by, other contractors. 9. PATCHING , . . Carefully patch and finish all work injured, or marred from whatsoever cause, to the satisfaction of the architect. Upon completion the entire job should be in perfect condition and free from defacements of any nature. 10. FIRE PREVENTION . . Keep all oily rags or waste in coveted metal receptacles. 11. CLEANING ... At the completion of work, re move all surplus materials, staging, rubbish, etc.; clean off all paint, varnish, stains, etc., from floors, glass, walls, hardware, etc., and leave the premises in perfect condition, acceptable to the architect SUMMARY . . . No paint, varnish, or other finish should ever be applied to a surface containing mois ture or bearing scale, rust, dirt, grease--or to any surface not clean and ready to paint. Any possible alkalinity in plaster, cement, or con crete surfaces must be neutralized. Neutralize the alkali by giving the wall a wash coat with a solution of two to three pounds of zinc sul phate to a gallon of water. All nail holes, cracks, etc., must be properly filled with Unseed oil putty. 3 GLD 040125 INDEX TO SPECIFICATIONS Architectural Specification* Section EXTERIOR FINISHES Spec. No. Page No. WOOD SIDING Base-Coat ) Endurance House Paint j 1 Old Work .................................................. 2 Ripolin Enamel..........................................13 Titan-O-Zinc ............................................. 3 Euston White Lead........................................................... 5 WOOD SHINGLE SIDING AND HOOFS Endurance Shingle Stain..........................4 ....................5 Old Work .................................................. 4 .................... 5 COMPOSITION ROOFS Endurance Roof Coating................................................ 5 EXTERIOR WOOD SURFACES (VARNISHED) Glidden Oil Stains................................... 5 . Gliddenspar .......................................... 5 PORCHES WOOD FLOORS Porch and Deck Paint........................... 6. WOOD CEILINGS Gliddenspar ...................................... .. 3 CONCRETE, STUCCO AND BRICK Liquid Cement Coating............................... 7. Old Work ..........................................7A. 6 6 STRUCTURAL STEEL AND METAL ORNAMENTS Liquid Red Lead ) 86 Nev-A-Rust J.............. ............................................. Graphite Liquid Paint............................. 9 ..............6 Aluminum Paint Metallite.............................................. 6 GALVANIZED IRON Glidtite Iron Primer................................. 10 SMOKE STACKS. PIPES AND OTHER HOT SURFACES Smoke Stack Black ....................................11 .... METAL ROOFS Tinner's Red ............................................. 12 Nev-A-Rust .....................................................8 GUTTERS. DRAINS AND FLASHINGS Tinner's Red............................................... 8 RIPOLIN ENAMEL NEW EXTERIOR WORK Base-Coat 1 Exterior Ripolin First Coater 1 Exterior Ripolin Enamel J .13 NEW INTERIOR SOFT WOOD Ripoljn Enamel Undercoater J Ripolin Enamel NEW INTERIOR SAPPY WOODS Ripolin Enamel Undercoater 1 Ripolin Enamel )" .14 .15 NEW INTERIOR OPEN-GRAINED WOOD Glidden Paste Wood Filler 1 Ripolin Enamel Undercoater 1... Ripolin Enamel J . IS S INTERIOR WALL FINISHES Spec. No. Page No. PLASTER WALLS (ROUGH AND SMOOTH) AND WALL BOARD FLAT WALL FINISHES Speed-Wall Fiat ...............................17................... 8 ReBect-O-Lite Casein Paint................. 18..................S SEMI-GLOSS WALL FINISHES Speed-Wall Semi-Gloss...................... 19............... 8 GLOSS WALL FINISHES Speed-Wall Gloss................................20.................. 9 Old Work ............................................ 21 9 Ripolin Enamel................................... 14 7 Canvas Covered Walls............................................. 9 WOOD PANEL WALLS . Endurance Wood Stains 1 ,, a Wearette Varnish J................... 22................ 9 Lik-A-Rub ............. 22....................9 FACTORY INTERIOR WALLS Spray-Day-Lite ..................................23....................9 Dado (Florenamel) ............................. 23 9 Insulite White........................................................... 9 Pli-namel..................... 30 10 INTERIOR FLOOR FINISHES OPEN-GRAINED WOOD Endurance Wood Stains 1 *n Floorette Varnish J................... 24 ................ 9 Jap-A-LaeWax................................24 9 Rapid-Cote Varnish ................................... SOFT WOOD (Stain) Endurance Wood Stains ] Floorette j................................ 10 OPEN-GRAINED (Natural Wood) Glidden Paste Wood Filler...........26....... Floorette Varnish...............,..,..,,26 ..... 10 10 PAINTED WOOD FLOORS Florenainel New Work 1J 27 .10 INTERIOR PAINTED FLOORS Old Work............ ................................. 28 .10 GYMNASIUM FLOORS New Work ...................................29 .10 CONCRETE Pli-namel........ ...................................30 .10 Ftorenaiiiel Concrete Floor Dressing. .27 ____ __._10 Masticrete .................................................... .......10 INTERIOR WOOD TRIM FINISHES. OPEN-GRAINED WOOD (Stain) Endurance Wood Stains \ Wearette Varnish I........ Lik-A-Rub Varninh ................. Rapid-Cote Varnish................. Old Work............................... SOFT WOOD (Stain) Endurance Wood Stains l Wearette Varnish j........ OPEN-GRAINED WOOD Paste Wood Filler 1 Wearette Varnish I .............. MISCELLANEOUS FINISHES RADIATORS Chromatised Primer ) ,, Metallite j ....................... 39........ 11 Jap-A-Lac Gold and Aluminum.............................. 11 Speed-Wall Flat................................................ .11 SWIMMING POOLS ........................................................................... 11 BARNS AND FARM BUILDINGS .................................. ..........11 ADDITIONAL ARCHITECTURAL FINISHES ...................11 10 GLD 040126 rniSSm rwuftiH ** usA *& sar^ 9SfA *y<& EXTERIOR FINISHES WOOD SIDING . . . GLIDDEN ENDURANCE PAINT (Prepared) Is as nearly perfect a paint as it is possible to manufac ture. It is a ready mixed, ready to use House Paint, which combines the long wearing qualities of lead with the film hardening qualities of zinc. Glidden Endurance Paint (Prepared) works easily, covers well, resists wear and weather, has extreme durability, leaves a good uniform surface for re painting and. costs less than other house paints when measured by years of service. Glidden Endurance Paint covers approximately 400 to 425 square feet per gallon, 2 coats. Base-Coat--New wood should be primed with Glidden Base-Coat. The use of this specially prepared first coater eliminates blistering and peeling, and insures longer wear ing and better finished results on any kind oi wood, par ticularly the porous, resinous and sappy types. Base-Coat covers approximately 300 square feet per gal lon, 2 coats. New Work, Specification 1 1st Coat--Glidden Base-Coat applied as it eomes in the container. (Under no condition should this material be re duced.) Allow 72 hours to dry. NOTE: After the priming coat has dried thoroughly, putty all nail holes, cracks, etc. with a first quality linseed Oil putty. 2nd Coat--Brush on coat of Glidden Endurance Paint (Prepared) thinned with a pint of turpentine to each gal lon. Allow this coat to dry 72 hours or more. 3rd Coat--A well brushed out coat of Glidden Endurance Paint (Prepared) as it comes in the container. Old Work The surface to be repainted shall be dusted free from all foreign matter, loose paint removed by wire brushing and scraping, and rust removed from all eaves, downspouts, or flashings. Loose boards or siding shall be renailed and repairs made to siding over drip caps and window and door headers. The open spaces around door casings, win dows and corner boards shall be puttied. RIPOLIN ENAMEL. . .(See Ripolin Section--Speci fication 13) EUSTON WHITE LEAD Is a lead of unusual white ness. It produces a smooth and enamel-like film. Euston White Lead is pure carbonate of lead made by a secret patented process that controls its white ness and fineness, which in turn governs Its unusual spreading capacity and ability to produce more paint per hundred pounds. Furnished in three forms: Heavy Paste; Soft Paste; and All-Purpose. (Speci fications furnished on request.) WOOD SHINGLE SIDING AND ROOFS ENDURANCE SHINGLE STAINS are high grade creosote stains used to prevent warping, curling, splitting and general decay of the wood as well as supply permanent and decorative color. Brushing: -- Endurance Shingle Stains cover approxi mately 150 square feet per gallon, 1st coat; 100 square feet per gallon, 2nd coat. Dipping:--Two-thirds dip on 1000 shingles will require approximately 3 gallons of Stain, New Work, Specification 4 1st Cost--Dip two-thirds of the length of the shingle into Endurance Shingle Stain o! consistency Supplied by Glidden. Stack loosely to allow proper penetration and drying. 2nd Coat--After shingles are laid apply one full brushing coat of Endurance Shingle Stain as it comes in the con tainer. Old Work On old work Endurance Shingle Stains can be applied by either brushing or apmring although the brushing applica tion is recommended. Particular care shall be exercised to see that all portions, particularly the edges of the shingles, are well coated. Two coats are recommended and in such instances the first coat shall be reduced 25% with raw linseed oil COMPOSITION ROOFS ... Specification 2 1st Coat--Apply Base-Coat over the entire surface, work ing it well into all spots that have become bare. (Alter nate:--If Base-Coat is not available reduce Glidden En durance Paint (Prepared) with one quart of linseed oil and one pint of turpentine to each gallon for application to the south and west sides of the house and with one quart of turpentine and one pint of linseed oil for the east and north sides.) 2nd Coat--This final finishing coat shall be Glidden En durance Paint (Prepared) as it comes in the container. TITAH-O ZINC is made with titanated pigments which give great hiding quality and a brilliant whiteness. It is offered as an alternate to Glidden Endurance Paint (Prepared) for those who prefer'a paint with Titanium base instead of Lead. It is recommended in smoky districts where fumes are prevalent. It is regularly supplied only in white but may be colored as desired by adding Glidden Pure Colors in OiL Titan-O-Zinc covers approximately 400 to 425 square feet per gallon, 2 coats. Specification 3 Same as Specification 1 substituting Glidden Titan-O-Zinc in place of Glidden Endurance Paint (Prepared) in second and third coats. ENDURANCE ROOF COATING is a pure asphalt suitable for reconditioning and waterproofing all types of composition iroofs. Insures protection against water, weather, alkali, common acids, gases, fumes, etc. Applied with regular roof brushes. EXTERIOR WOOD SURFACES (Varnished) Including Porch Ceilings. Doors, Trim, Etc. GLIDDEN OIL STAINS are permanent, non-fading pigmented stains that require but little wipihg and are recommended for alii exterior work. Glidden Oil Stains cover approximately 800 square ieet per gallon, 1 coat. GLIDDENSPAR is recommended as the finest varnish available today for either interior or exterior use. It is made from bakelite and synthetic type resins which are the latest developments in varnish re search and manufacture, 5 GLD 040127 EXTERIOR FINISHES (Corn'd) Giddenspar is pale in color, will not turn white from water, and is impervious to alcohol. Sfieeifieutiim X 1st Coat--Alter sanding wood to a smooth surface, brush on a coal of .GinMen Oif Slain. Wipe off excess str.in with a soft cloth Allow 7A hours to dry, 2nd Coat--(Open grained wood only) Sand and fill with Glidden Paste Wood Killer reduced as needed with tur pentine or naphtha. Wipe before Filler becomes hard, rub bing across grain and hard enough to force the Filler into the pores and icmovc excess. 3rd Coat--Brush on one coat of Gliddenspar Varnish in the consistency as supplied by the manufacturer and allow to dry. 4th Coat---(Sanu- as 3rd Coat.) NOTH: Don't use Shellac anywhere in a schedule em bracing Synthetic Varnishes. WOOD PORCH FLOORS . . . PORCH AND DECK PAINT is a wear-resisting, pro tective and decorative coating for exterior porch floors. Porch and fleck Paint covers 600 to 700 sguare feet per gallon, t coat. Specification 6 1st Coat--One brush coat of Glidden Porch and Deck Paint thinned with one quavt of pure linseed oil and one pint oi pure turpentine to the gallon. 2nd Coat--After 72 hours, apply a full flowing coat of Glidden Porch and Deck Paint thinned with one pint of pure turpentine to the gallon. 3rd Coat--Allow 48 hours for drying and apply, a full coat of Glidden Porch and Deck Paint as it comes in the con tainer. CONCRETE. STUCCO and BRICK . . . LIQUID CEMENT COATING is for damp proofing and rendering uniform exterior surfaces of concrete, stucco, etc. It is composed of carefully selected pig ments and specially prepared oils which produce an extremely durable and water-resisting semi-gloss finish. Liquid Cement Coating covers 300 to 500 square feet per gallon depending on the porosity and texture of the sur face. New Wotk. Specification 7 1st Coat--To each gallon of Glidden Liquid Cement Coat ing add one pint of Glidden Liquid Cement Mixing Liquid and brush well into the surface. Allow 36 to 48 hours to dry. 2nd Coat--Itmsh on a coat of Liquid Cement Coating as it conies in the container. Allow 72 hours for drying. 3rd Coat--One additional coat brushed on evenly (as sup plied by tlic manufacturer.) OLD WORK Remove all loose paint from old surfaces. Touch up bare spots with Gliddcu's Liquid Cement Coating, that has been thinned 25';i- with Liquid Cement Mixing Liquid. Specificaliiw 7 I 1st Coat--Apply one coat of Liquid Cement Coating, of color selected, to the entire surface after having reduced it in the ratio of there to one with Liquid Cement Mixing Liquid. 2nd Coat---Tin- second coat shall be Liquid Cement Coat ing applied lull hody and brushed well on to and into the surface. STRUCTURAL STEEL AND METAL ORNA MENTS LIQUID RED LEAD is recommended wherever a shop coat of red lead is specified. It comes ready to apply, is extremely elastic, and is an excellent rust preventative. NEV-A-RUST embodies every requirement of a high grade metal protective paint. It is the result of years of research and observation of the product in actual use. Nev-A-Rust covers 600 to 700 square feet per gallon, J coat. The combination of these two materials, ii applied as here after specified, will adequately protect all the coated metal of any structure from the destructive elements. NOTE: It is impossible to overestimate the need of an absolutely clean and rust-free steel which mnst be obtained by thorough sand blasting or wire brushing. Specification 8 Shop Coat--A priming coat of Glidden Liquid Red Lead as it comes in the container to be applied at the mill. 1st Field Coat--A brush coat of Glidden Nev-A-Rust, black or red, as it comes in the container. 2nd Field Coat--(Same as 1st Field Coat.) NOTE: By alternating the colors of the material used in the Field Coats, the architect secures a color contrast be tween the coats which insures thorough workmanship on inspection. GRAPHITE LIQUID PAINT is recommended for use on any metal surface. It is offered as an alternate to Nev-A-Rust for those who prefer a graphite base paint for this use. Its heat resisting qualities make it especially good for painting chimneys, boilers, etc. Specification 9 Same as Specification 8 substituting Glidden Graphite Liquid Paint for Glidden Nev-A-Rust. METALLITE (Aluminum Paint) is a product of un usual covering and hiding ability excellent for all exterior surfaces both hot and cold. It may be used as a priming coat to be covered with Glidden En durance Paint (Prepared) or other exterior paint or it may be used as a finish coat over Glidden Nev-A- Rust or Base Coat where an Aluminum finish is desired. GALVANIZED IRON . . . Specification 10 The galvanizing process leaves on the surlace of the iron a film to which most paint will not adhere. It is therefore, necessary to prepare galvanized iron in a special way, no matter what the final coats may be. The most satisfactory method of preparing the iron is to apply a brush coat of the following solution: dissolve 1 ounce each of Chloride of Copper, Sal Ammoniac and Nitrate of Copper in % gallon of water in an earthenware vessel. When dissolved, add 1 ounce of Hydrochloric Acid. Allow 24 hours to dry and then use a stiff brush to remove the pow der which has formed. Best results are obtained by immediately following with one coat of Glidtite Galvanized Iron Primer. Folioit icith Glidden Endurance Paint (Pre pared) IS'cr-A-Rnst or other exterior paint. 6 GLD 040128 * ; i * % V % V % r % %r % % r % % t. % % % t % f* e r c % *9 -*9 =># - -** - ** ,, j* _* -* EXTERIOR FINISHES (Cont'd) SMOKE STACKS. PIPES and OTHER HOT SURFACES ... SMOKE STACK BLACK is so formulated that it will bake hard to the metal, practically becoming a part of it and forming an excellent protective film. Specification 11 One Coat-Remove all grease spots and foreign matter from the surface and brush on one heavy coat of Glidden Smoke Stack Black of a consistency as supplied by the manufacturer. METAL ROOFS . . . TINNER'S RED is a popular sheet metal paint, per manent in color and absolutely waterproof. It is quick-drying and elastic; withstands rigid metal bending tests. Covers approximately 700 square feet per gallon, 1 coat. Specification 12 One Coat--Remove all rust, scale, grease, dirt, etc. from the surface. Apply one coat of Tinner's Red as it comes in the container. NEV-A-RUST . . . (See Specification 8) GUTTERS. DRAINS and FLASHINGS . . . (See Specification 8) RIPOLIN ARCHITECTURAL ENAMELS For Fine Exterior and Interior Enamel Finish RIPOLIN is internationally known as a fine, durable enamel. The secret process by which it is manufac tured, together with the aging of the essential oils, makes BLT Ripolin Enamel a super-product. It actually improves with age; there are numerous public buildings and fine homes in the United States where 15 years of continuous service have not dimmed the lustre and beauty of Ripolin. The ever increasing demand for a quicker-drying product resulted in Q.D. Ripolin which was de veloped after years of careful research. Q.D. Ripolin dries in a much shorter length of time than BLT Ripolin but still retains all of its outstanding qualities. Q.D. Ripolin is manufactured in 18 washable, mod ern colors, carefully selected by authorities on architure, and color harmony. This enamel smoothes away to a glossy, tile-like finish, free from brush marks and will give lasting beauty to all sur faces where a high grade enamel finish is desired. Ripolin is furnished in High Gloss, Semi-Gloss (Egg-shell) and Dead Flat White. Any finish de sired between the High Gloss and Dead Flat can be obtained by intermixing in varying proportions. To obtain any of the lighter shades, White Ripolin may be tinted by the use of pure color ground in Japan, thinning down the color with a small quantity of turpentine and adding slowly to the enamel until the desired color is obtained. The addition of a large amount of coloring matter to obtain any of the darker shades is not recommended. We will supply darker shades on order. Where Ripolin is to be used in colors, Ripolin Un dercoat timed the same shade as the finishing coat should be used. Ripolin of itself will show a perfectly smooth, even surface without brush-marks, but will not cover irregularities in the under-coating. For this reason great care should be exercised to keep the working pots, brushes and surface to be worked on free from dust, grit, or other foreign matter. For extremely fine work, where there are two coats of enamel to be applied, the first coat: of enamel should be rubbed with pumice rather than with sandpaper or steel wool. Do not thin the finishing: coat of Ripolin. NEW EXTERIOR WORK . . . Exterior finishes on Ripolin-enameled homes are ex tremely durable with permanency of lustre and depth of beauty. A Ripolin surface because of its enamel-like finish does not hold the soot and grime. It cleans easily and always maintains extreme whiteness. Ripolin First Coat covers approximately 300 square feet pet gallon, 2 coats. Exterior Ripolin covers approxi mately 360 square feet, 2 coats. Specification 13 1st Coat--A priming coat of Glidden Base-Coat applied without reduction as it comes from the container. Allow 72 hours for drying. 2nd Coat--A full coat of Exterior Ripolin First Coat. Allow 72 to 96 hours for drying. 3rd Coat--Exterior Ripolin First Coat reinforced with 1 quart Exterior Gloss Ripolin to the gallon. Allow 96 hours for drying. 4th Coat--A good full coat of Exterior Gloss Ripolin as it comes from tne container. NOTE: Third coat may be eliminated where cost is a vital factor. NEW INTERIOR SOFT WOOD . . . Specification 14 1st Coat--A priming coat of Ripolin Enamel Undercoat, thinned with 1 quart of raw linseed oil and Vj pint of pure turpentine to the gallon. Allow 48 to 72 hours tor drying. 2nd Coat--Full coat of Ripolin Enamel Undercoat. Allow overnight to dry. 3rd Coat--Full coat of Ripolin Enamel Undercoat. Sand paper this coat to a smooth surface. 4th Coat--Ripolin Enamel Undercoat reinforced with Vi gallon Gloss Ripolin added to the gallon. Sandpaper lightly after drying. Sih Coat--A good flowing coat of Ripolin Enamel. Thb coat may be thinned with yt pint of pure turpentine to the gallon. Allow 96 hours for drying; rub smooth with pumice and water. 7 GLD 040129 RIPOLIN ARCHITECTURAL ENAMELS (Cont'd) 6th Coat--A good flowing coat of Ripolin Enamel as it comes in the container. DO NOT THIN FINISHING COAT OF RIPOLIN. NOTE: If expense is of .prime importance, 2nd or 5th coats may be omitted, or, if desired, both. NEW INTERIOR SAPPY WOODS ... Specification 15 1st Coat--A priming coat of Ripolin Enamel Undercoat, thinned with VA pints of raw linseed oil and llA pints pure turpentine to the gallon. Allow 48 to 72 hours for proper drying. N OTE: After applying first coat, all woodwork should be thoroughly rubbed down with fine sandpaper or steel wool. Give the whole surface a wash coat of thin white shellac which has been strained through cheese-cloth. Follow Specification 14 from this point. NEW INTERIOR OPEN-GRAINED WOODS Specification 16 1st Coat--A coat of Olidden Paste Wood Filler should be rubbed well into the surface. After this is dry and hard sandpaper the work thoroughly, 2nd Coat--A priming coat of Ripolin Enamel Undercoat, thinned with 1 pint of raw linseed oil and 1 pint of pure spirits of turpentine to the gallon; sandpaper to a smooth surface after thorough drying. Follow Specification 14 from this point. INTERIOR WALL FINISHES PLASTER WALLS (ROUGH and SMOOTH) and WALL BOARD . . General Instructions All wall surfaces should be carefully checked for "hot" spots caused by excessive lime in the body coat. A litmus paper or phenolphthalein applied to those spots that indicate an alkaline condition should be used to prove whether such a condition exists. All plaster on which "hot" spots appear should be washed previous to the painting with a neutralizing solution made of at least 3 pounds of zinc sulphate dissolved in a gallon of water. Allow this application to dry thoroughly and brush all zinc crystals from the surface. New walls should be carefully pointed up before priming, cracks should be widened to at least and filled flush to the surface with a mixture made of J4 part of plaster of Paris to % parts of whiting by weight. This is mixed to an easy working con sistency by the addition of a good grade of varnish. Quick setting of the mixture indicates too much plaster of Paris and the addition of more whiting and varnish will ease working conditions. FLAT WALL FINISHES . . . SPEED-WALL FLAT is manufactured in 14 modern pastel shades. It dries to a soft finish with a slight sheen that indicates its washability. Speed-Wall Flat covers approximately 400 squat* ieet per gallon on smooth plaster, 1st coat. 4S0 to 600 square Ieet per gallon on smooth plaster, 2nd coat. New Work, Specification 17 1st Coat--Speed-Wall Mixing Size to which has been added an equal amount of Speed-Wall Flat in the color selected for finishing coats. Allow overnight to dry. 2nd Coal--Speed-Wall Flat as it comes in the container. Allow overnight to dry. 3rd Coat--(Same as 2nd Coat.) the faculty of producing unusual adhesion. Its pig ment is lithopone commonly used in practically all types of wall finishes. ReBect-O-Lite covers solidly with on* coat and has no lingering or strong penetrating odors. The instances where size rs necessary are few. ReBect-O-Lite is quick drying. It is economical because H can be thinned with water but in this reajpeet it is different from Kalsomine because it is washable. New Work, Specification 18 Surface Preparation--Only in those instances where there are indications of uneven auction or porosity of the sur face is a primer necessary. When priming is recom mended use Speed-Wall Interior Base-Coat. After primer has dried apply one coat of Reflect-O-Lite after reducing each gallon ol this material with one-half gallon of water. 2nd Coat--In extreme cases a second coat may be advis able. Old Work Surface Preparation--The surface to be painted shall be cleaned free from dirt and grease while loose paint, Kal somine, and other foreign matter shaii be entirely removed. Fill all cracks, nail holes and damaged Bpots with Patch ing Plaster. Prime an patches. Add one part of water to two parts of Refiect-O-Lite slowly and stir continually until evenly mixed. Apply by brushing, flowing out evenly to avoid brush marks. SEMI-GLOSS WALL FINISHES . . . SPEED-WALL SEMI-GLOSS is a quick-drying, lowlustre finish, highly recommended for use in hos pitals, hotels, public buildings, schools, apartment houses, offices and homes. It can be washed re peatedly and easily without harming the finish. Speed-Wall Semi-Gloss covers approximately 400 square feet pet gallon on amooth plaster, 1st coat. 500 to S2S square feet per gallon on smooth plaster, 2nd coat. New Work, Specification 19 1st Coat--Apply Speed-Wall Interior Baae-Coat reduced in the proportion of one quart of naphtha to the gallon. Four hours drying time is sufficient with good drying conditions. 2nd Coat--Speed-Wslll Semi-Gloss as it comes in the con tainer. Allow overnight to dry. CASEIN PAINT ... REFLECT-O-LITE is a paint furnished in semi-paste form that differs from other types of water paints in that casein is used in making the vehicle and has 3rd Coat--(Same as 2nd Coat.) GLOSS WALL FINISHES . . . SPEED-WALL GLOSS is a high grade wail finish with easy working properties and is very well 8 GLD 040130 \ INTERIOR WALL FINISHES (Cont'd) adapted to kitchen and bathroom walls and other surfaces that must be washed or cleaned frequently. Speed-Wall Gloss covers approximately 400 square leet per gallon on smooth plaster, 1st coat. $00 to 550 square feet per gallon on smooth plaster, 2nd coat. New Work, Specification 20 1st Coat--Apply Speed-Wall Interior Base-Coat, reduced in the proportion of one quart of naphtha to the gallon. 2nd Coat--Speed-Wall Gloss as it comes in the container. Allow overnight to dry. 3rd Coat--(Same as 2nd Coat.) NOTE: On open-grained woods apply a wash coat of shellac after stain is dry. Fill with Gltdden Paste Wood Filler reduced, as needed, with turpentine. Wipe, rub bing across grain, as filler sets. Sandpaper to a smooth surface. Succeeding Coats--Two or more coats of Wearette Var nish, of a consistency as supplied by Glldden, until desired finish is obtained. NOTE: Flat Finish . . . LIK-A-RUB dries with a rubbed or e^g-shell effect without the expense of the very costly rubbing operation. . Apply as a final finish coat after application of Wearette Varnish. Lik-A-Rub covers approximately 400 square teet per gallon, 2 coats. Old Work, Flat Semi-Gloss or Gloss Alt old surfaces shall be carefully cleaned free from grease, smoke and other foreign matter. Surface Preparation.--Large cracks shall be filled with plaster of Paris and then sized with either Speed-Wall Interior Base-Coat or Shellac. Specification 21 1st Coat--Reduce Speed-Wall Interior Base-Coat 25% with naphtha for a primer sealer coat. 2nd Coat--Apply Speed-Wall, Flat Semi-Gloss or Gloss, in the consistency found in the package, 3rd Coat--It a third coat is necessary this too shall he Speed-Wall in the sheen selected, applied full body. RIPOUN ENAMEL . .(See Ripolin Section-- Specification 14 CANVAS COVERED WALLS . . . Follow same specifications as for New Plaster No. 17. WOOD PANEL WALLS . . . ENDURANCE WOOD STAINS are penetrating stains which greatly enhance the natural beauty of all woods. They require no wiping. Endurance Wood Stains cover approximately 1000 square feet per gallon. 1 coat. Specification 22 1st Coat--K full coat of Endurance Wood Stain of the color selected. Metal Surfaces Metal surfaces require no priming. Use one or two coats of Speed-Wall in the desired sheen just as it comes from the can. FACTORY INTERIOR WALLS ... SPRAY-DAY-LITE--An unusual mill white which will cover any surface no matter how smoky or black, in one coat; be free from sags, runs, chip ping or peeling of solid surfaces; wash like tile; give three to eight years service. Suitable for use on wood, concrete or steel. Spray-Day-Lite is made in three forms: (1), Regular for all surfaces under ordinary conditions; (2) Fume-proof for use where chemical or other fumes which tend to dis color the painted surfaces are present; (3) Fungi-proof for use where dampness or other conditions create mold, etc. ADDITIONAL INFORMATION ON REQUEST Speci/icafion 23 One Cost--Spray or brash will cover any surface and will give a high percentage of light reflection. --Where fumes prevail specify Pli-enamet NOTE: For dado trim Florenamel Is ideal. It has ex cellent coverage and adhesion to the surface and will stand constant washing. One full brush coat is sufficient on a properly sized and sealed surface. DfSUUTE WHITE--a sanitary, water-proof, purewhite paint for industrial interiors. PLI-NAMEL . . . (See Specification 30) INTERIOR FLOOR FINISHES OPEN-GRAINED WOOD . . . FLOOHETTE VARNISH is the highest grade of floor varnish manufactured: heavy body; extreme full ness; high gloss; waterproof; scuffproof, and extremely elastic. Formulated with latest types of synthetic resins. Floorette Varnish covers approximately 400 square teet per gallon, 2 coats. . New Work, Specification 24 1st Coat--A full coat of Endurance Wood Stain of color selected. 2nd Coat--(Open grained woods only) A brush coat of Glidden Endurance Paste Wood Filler, thinned with tur pentine or naphtha to the proper consistency. Remove all excess filler by rubbing across the grain. 3rd Coat--Floorette Varnish 10% reduction with turpen tine. Succeeding Coats--To be Floorette Varnish, applying necessary number to get desired results. Allow 24 hours between each coat. Waxing--Apply a thin coat of Jap-A-Lac Wax with a edit -cloth. Allow 20 minutes to dry and polish. Old Work The surface shall be cleaned free from dust, dirt, wax and all other foreign matter, as well as being perfectly dry. Portions of floor surfaces that have become worn, such as at door entrances, shall be carefully washed and bleached to remove stains. Surface Preparation--Make as many applications of di luted stain as may be necessary to match the color of the floor surface. Open grained woods shill be filled. All stained and filled spots shall receive an application of Glidden's Floorette reduced 10% with turpentine, 9 GLD 040131 INTERIOR FLOOR FINISHES (Cont'd) Specification 25 1st Coat--The entire floor surface shall receive one coat of Glidden's Floorette reduced 10% with turpentine. 2nd Coat--After the first coat has dried 24 hours apply one full flowing coat of Glidden Floorette without re duction. Portions of floor surface that have become worn shall re ceive a coat of Florenamel in the color selected, which has been reduced 10% with turpentine. Finishing Coat--The entire floor surface shall receive one coat of Florenamel applied in the consistency found in the can. RAPID-COTE is a quick-drying All-Purpose Varnish that can be substituted for Floorette in any of the floor finishing specifications. SOFT WOOD (Stain) ... (Same as Specification 24 omitting the 2nd Coat of Paste Wood Filler) NATURAL WOOD FINISH . . . Specification 26 1st Coat--Brush on full coat of Glidden Paste Wood Filler reduced as desired with turpentine or naphtha. (Omit Wood Filler coat on close-grained woods.) Allow to set IS to 20 minutes and rub off excess Fitter remain ing on surface, wiping across the grain. 2nd Coat--After Filler is dry, apply a coat of Floorette Varnish reduced 10% with turpentine. Succeeding Coats--Full coats of Floorette Varnish until desired effect is obtained. Allow 24 hours drying time between coats. PAINTED WOOD FLOORS . . . FLORENAMEL is a sanitary, extremely tough coat ing for interior floors; will withstand hard wear and repeated washings; made in a wide range of popular colors. Florenamel covers approximately 500 square teet per gallon, 1 coat. New Work, Specification 27 1st Coat--Glidden Florenamel, of color selected by the architect, reduced with one pint of turpentine to the gallon. Allow overnight to dry. 2nd Coat--Glidden Florenamel as it comes in the con tainer. If additional coats are desirable, allow overnight to dry between coats. INTERIOR PAINTED FLOORS . . . Old Work Specification 28 The surface shall be cleaned free from dust, dirt, wax and all other foreign matter, as well as being perfectly dry. GYMNASIUM FLOORS ... New Work, Specification 29 1st Cost--Apply Glidden Gym Floor Varnish liberally to impregnate entire surface. 2nd Coat--After first coat has dried for 24 hours apply a second coat. Old Work Surface Preparation.--Clean floor of all stains, rubber burns and foreign matter. --Apply one coat of Glidden Gym Floor Varnish. FLORENAMEL OR CONCBETE FLOOR PRESSING may be Used on concrete floors where cost is a vital factor. Use Speci fication No. 27. CONCRETE FLOORS ... PL1-NAMEL has Pliolite as its basic ingredient. It is recognised as a long wearing finishing material for cement floors, for resistance to moisture, alkali and acid. It is very tough and will withstand hard wear. Before applying PU-namel, -floors should be etched with a 10% dilute muriatic acid. ThiB should be removed from the surface with water after 15 minutes. Specification 30 1st Coat--PU-namel requires no primer. Brush on one coat of Pli-namel, reduced 25% with mineral spirits, into the surface and allow to dry from 24 to 48 hours. 2nd Coat--Brush on a coat of Pli-namel, as supplied by the manufacturer. NOTE: Two coats complete the average job; however, an additional coat, same as 2nd coat, may be added if required, after 24 hours of drying. MASTICRETE is an excellent, economical product for patching or resurfacing floors, and is particu larly good for repairing concrete floors in factories, warehouses and basements, and on sidewalks, load ing platforms, runways, etc. It can be applied in any thickness--works down to a feather edge--and will bond securely to any clean, Arm surface. ADDITIONAL INFORMATION ON REQUEST INTERIOR WOOD TRIM FINISHES WOODWORK AND TRIM HARDWOOD (Stain) . . . WEARETTE VARNISH is a high grade varnish for the finest interior use. It is light in color, extremely elastic, and durable. Wearette Varnish covers approximately 400 square feet perNgallon, 2 coats. New Work, Specification 31 1st Coat--One coat of Endurance Wood Stain, of color selected. 2nd Coat--After Stain is thoroughly dry, apply a coat of pure Shellac, that has been thinned 50% with alcohol 3rd Coat--(Open grained wood only) Brush a coat of Glidden Endurance Paste Wood Filler thinned with tur. pentine or naphtha to the proper consistency. Rub off excess Filler, wiping across the grain. Allow 18 to 24 hours for drying, and then sandpaper thoroughly to a smooth surface. Succeeding Coats--To be Wearette Varnish. Apply two or more coats to get desired results allowing 24 to 36 hours drying time between costs. NOTE: Wearette Varnish may be rubbed down to a dull finish after drying 72 hours.' 10 ) GLD 040132 V INTERIOR WOOD TRIM FINISHES (Coni'd) NOTE: Flat Finish . . . Lik-A-Rub dries with a nibbed or egg-shell effect without the expense of the very costly rubbing operation. Apply as a final finish coat after ap plication of Wearette varnish, Lik-A-Rub covers approximately 400 square feet per gallon, 2 coats. GLIDDENSPAR is recommended for interior work exposed to severe conditions, such as window sills, bars and furnishings of hotels, clubs, restaurants, etc. and wherever a long oil varnish which will not turn white from water is required. Use Specification 5--page 6, RAPID-COTE VARNISH is a new synthetic, four hour varnish that dries rapidly, staying wet just long enough to permit free brushing, and that does not show brush marks or laps. It is absolutely water-proof, pale in color, elastic and very durable. It was primarily developed for floors and is cap able of resisting the wear and abuse to which floors are subjected, consequently, it qualifies as a fine finsh for any interior work where a quick-drying varnish is required. Old Work, Specification 32 After thoroughly cleaning the surface and allowing it to dry, all chipped, scratched, stained or bare spots shall be touched up with a stain matching the color of the original finish. After such patches have been dried they shall receive a coat of shellac. Finishing Coat--The entire surface shall receive two coat* of Gliddenspar or Wearette, allowing 24 hours between coats for thorough drying. Flat Effects--If a fiat or rubbed finish is desired, the first coat shall be Glidden'* Wearette followed with a final or finishing coat of Lik-A-Rub. SOFT WOOD (Close-Grained) (STAIN) Specification 33 (Same as Specification 31 Omitting 3rd Coat of Paste Wood Filler) HARDWOOD (Open-Grained) Natural Wood ... Specification 34 1st Coat--Brush on full coat of Glidden Paste Wood Filler reduced as needed with turpentine dr naphtha. Remove all excess filler by rubbing across the grain. Allow over night to dry. 2nd Coat--Apply a wash eoalt of shellac. 3rd Coat--Sand with fine sandpaper and apply a full coat of Wearette Varnish reduced 10% with turpentine. Allow 24 to 36 hours for drying. Succeeding Coats--Full coats of Wearette Varnish until desired effect is obtained, allowing 24 to 36 bout's between coats for proper drying. MISCELLANEOUS FINISHES RADIATORS . . . METALL1TE dries with a film that closely resembles aluminum metal. It is heat-resisting and specially adaptable to radiators. Covers in one coat and dries to a smooth surface and will not collect dust or dirt. CHROMATIZED PRIMER, as a radiator primer, has good adhesion for the metal and unusual rust-inhib iting qualities. Specification 35 1st Coat--Brush on a coat of Chromatized Primer in the consistency supplied by Glidden. Allow overnight to dry. 2nd Coat--One coat of Metallite. NOTE: Metallite is supplied in a compartment can and it is important that the powder be well dispersed in the vehicle before application of the material. JAP-A-LAC GOLD AND ALUMINUM give a metal lic finish and are suitable for use on hot surfaces. SPEED-WALL FLAT is so formulated that it retains its color even after being subjected to a high tem perature for a long period of time. Speed-Wall Flat is made in 14 attractive colors. SWIMMING POOLS , Past experiences in the finishing of swimming pools have demonstrated the necessity of treating each pool as an individual case. If the architect will supply all the facts that the painter has to consider, the Glidden Comprny Architectural Service will recommend a specifica tion that will cover the finishing of any type of swimming pool, BARNS AND FARM BUILDINGS ... (See Specification 1) .*-0 ADDITIONAL ARCHITECTURAL FINISHES Ad-El-Ite Hygienic Kalsomine Ad-El-Ite Paint and Varnish Re mover Architectural Enamels Bar and Table-Top Varnish Barn and Roof Paint Euston Liquid White Lead Endurance White--Semi-Paste Flat Brick Red Flatting Oil Gloss Interior Enamel Jap-A-Lac Enamel Japan and Liquid Driers Liquid Roof Cement Metal Protective Paint Paste and Semi-Paste Paints Polishes and Waxes Pure Colors in Oil Reflect-O-Lite Washable Cold Water Paint Ren-O-Wax Shellac Speedoleum Varnish Titan-O-Zinc Enamel Titan-O-Zinc White Paste Paint Wallpaper Elixir Zinc-O-Lith Enamel Zinc-O-Lith House Punt Zone Marking Paint--Romark FOR FURTHER INFORMATION WRITE THE GLIDDEN COMPANY. CLEVELAND. O. Form No. F24SSM--831 11 GLD 040133 GLIDDEN QUALITY Since 1870, GLIDDEN Paints, Varnishes, Lacquers and Enamels have been known for their fine quality. NOW--that quality is doubly assured to paint buyers by the fact that all outstanding GLIDDEN Products carry the famous "TIME-TESTED" trademark, which is recog nized everywhere as absolute proof of dependable quality in Paints. fgfl 0s e* Motioned Headquarters CLEVELAND, OHIO Factories and Branches in Principal Cities Throughout America Reprinted by S WELT'S Ca TAI-OO StKVICK 1938 '| ........... < Printed in U. S. A | GLB 040134 EnDURflnCE PfliflT SUGGESTED TRIM COLORS SUGGESTED TRIM COLORS 700 CREAM WHITE 70SX 720 KiSfWiE&gLfriiM5j3-l-... 4 V,rj.VV:-J-JJf ?jwC*1j1..j*it>' i'4"!r'.n..?--v iPfiPF; 'ft 720 SILVER GRAY 70S 710 700 LEMONT STONE 710 701 726 THISTLE GREEN 701 LIGHT BUFF \ | 703 720 710 LEAD COLOR ^a ss* S^ 9* *703 FLESH TINT 141 Jj.iimm.inytup .f tRifJMl y 700 720 g> jW l#!jWHIWL|i i &72I LPATHER BROWN 705X COLONIAL YELLOW While 701 727 ORANGE && *&& 721 720 *702 OLD IVORY 704 FRENCH GRAV White 707 723 721 ALSO MADE IN 730 OUTSIDE WHITE 732 INSIDE GLOSS WHITE AND 731 INSIDE FLAT WHITE Colors Merited (*) Are Higher Priced. These colors available only in the 35 Spot Lint 732 BLACK OLD 040155 HflUDY HOfRE PflinT 2219 CLEAR BUFF M 2210 SANDSTONE 2218 SILVER GRAY 2204 IVORY 220T CREAM 2224 BRIGHT GREEN I '( K ?' ;#! 2220 TERRA COTTA 2221 SOUTHERN YEELLLLOW 2116 BLIND GREEN 2223 LEATHER BROWN ALSO MADE IN 2203 BLACK., 2200 OUTSIDE VWHITE, 1202 FLAT WHITE AND 2201 INSIDE GLOSS WHITE ERDURRRCE 8HIR8LE STAIRS 2703 FRENCH GRAY 2703 LIGHT BROWN 2710 DARK BROWN OIL WOOD STAIRS 2705 DARK GREEN 231 DARK OAK 233 CHERRY 232~GOLDKN OAK TIRRER5' PRini 234 WALNUT IRETRLLITE LIGHT RED DARK RED GREEN METALLITE 1 ! i LIQUID CEIDEDT CQHTinG \ L& i 1 * U c i. ** * i * * 1 i **. 1 '1 T ~3^ 1 r*S*` REV-fl-RUST A10MRED FACTORY ROD ROOF PRIRT 604 GRAY fcorfcRfcJEN SOI RED ALSO MADE IN 600 BLACK FARID PAIAT8 IMmMKNT M TRACTOR PAINT 603 BROWN 107 FORDSON GRAY RARN PAINT 500 BARN RED SOI BARN GRAY lot GREEN IOC FORDSON RED ALSO MADE IN 100 BLACK AIRPORT SIONAt" PAINT 34 AIRPORT YELLOW GLD 040137 FLORERfllTIE $63 WARM CRAY ALSO MADE IN SSS WHITE, 851 IVORY and BLACK PLI-flflfDEL ''817 BROWN 816 SILVER GRAY ALSO MADE IN 810 WHITE AND 811 BLACK inSIDE FLOOR PRIfiT ISO TAN 1SS DUST COLOR I Si! DARK GRAY 157 OAK BROWN r-- i PORCH HOD DECH PHIRI COnCRETE FLOOR DRESSII1G P isr^ 305 DARK GRAY 304 TAN 33 (jRAV 837 TILE GREEN ALSO MADE IN 838 WHITE HD-EL-ITE HYfilEflfC KflLSOUlinE c.w. H.W. C.W. H.W. C.W. H.W. C.W. H.W. 201 CREAM 10! 206 BUFF 106 220 PALE AZURE 120 219 PALE GREEN 119 202 IVORY 102 20T PINK 210 LIGHT BLUE 110 214 DELICATE GREEN 114 203 DEEP CREAM 103 204 YELLOW 104 208 LIGHT GRAY 108 r--; i --* - ' I 204 SILVER GRAY i 109 212 HOLLAND BLUE 112 r' 21S PEA GREEN 11$ I----- :--~--"----------- n 213 ORCHID 113 216 AUTUMN BROWN 116 ALSO MADE IN C.W. 200--WHITE--H.W. 100 20S LIGHT TAN 105 Wnxlinhlp Water 1`aliM REFLECT-O-LITE 217 DBEP TAN 117 Avnltnlilo In or Powdor Form 1901 IVORY 1902 CREAM 1908 BUFF 1904 GRAY 1903 PALE BLUE 190$ SEA GREEN ALSO MADE IN 1900 WHITE T-----! 1 l 1906 PINK ---------------- 1907 TAN GLD 040139 SPEED-WALL SEMI-GLOSS WALL FINISH & t\ _____:______ ............. . ..,J 949 SKY BLUE 953 IVORY 949 STEEL GRAY sea BLUE MIST f 9SI CAEN STONE ~L_: 955 BEIGE 95! ELF GREEN . 945 LKMONT STONE ALSO MADE IN 945 WHITE V s* s* s* & & & e & S e e < < ( < GLD 040140 8PEE0-U1RLL FLAT WALL FINISH 1 1114 IVORY 1122 DELICATE GREEN 1123 LIOHT IVORY 1102 LIGHT BLUB 1111 LIOHT TAN 1121 ORCHID ***& .m ,..111 1101 LIGHT PINK 933 IVORY ALSO MADE IN 1100 WHITS riL.- SPEED-IDBEL ( LOSS INTERIOR FINISH 111% OLD ROSE 1114 PSA ORBEN ^ ^ l' ./ ` ' ;T -/ jift/T ; :; .. v! i > . -i 932 BUFF I j ,' v.i[M'V!M*W- "MWR* v'^y' 927 PEARL GRAY ALSO MADE IN 925 WHITE GLD 040141 RIPOLin Q. D. EMMIEL 3901 COLONIAL IVORY 3903 TEA ROSE 3905 AQUA BLUE 3903 MAIZE 2904 LIME GREEN ALSO MADE IN 2900 WHITE 1906 MIST GRAY RIPOLin . . . OUfiLITY BLT 53 IVORY 44 SEA GREEN 65 PINK 19 LIGHT BLUB LIGHT GRAY ALSO lkx< White I Semi-Gkl> White ; Flat White Mewa Black I Semi Gkwii Licht Gray GLD 040142 JflP-fl-LRC EnflfflELS 1 234 JADE GREEN 1243 CORAL. ROSE 1253 IVORY (Gloss or Eggshell) 7-. *V 1# GOLDEN YELLOW f 1215 PALE BLUE 1211 DARK GREEN* 1242 ORANGE 124S SEA GREEN 1244 LETTUCE GREEN 1220 LIGHT IVORY 122.1 RICH BLUE 1216 RED ENAMEL '''To be discontinued when present stocks are exhausted. Also made in 1209 FLAT and 1217 GLOSS WHITE, 1208 DEAD and 1207 BRILLIANT BLACK. 1226 GOLD and 1227 ALUMINUM GLD 040143 442 DEAUVILLE CREAM SPEEDERfl fUEL 437 FAYETTE GREEN 444 FIRE CHIEF RED 435 COLONIAL GREEN ALSO MADE IN 430 BLACK AND CLEAR 440 ORRIFORD RED 432 CUYAHOGA BLUE 2310 MIST BLUE 2316' FRENCH GRAY 2312 JADE GREEN 2803 MANDARIN RED Also available in the following colors: 2300 White, 2302 Old Ivory, 2306 Oak, 2307 Golden Brown, 2309 Bright. Red, 2810 Blaclc, 3833 Apple Green, 2314 Dark Green, 2815 Golden Yellow, 2817 Light Gray, 2820 Shantung Blue, 2821 Rich Blue, 2334 Pearl Gray, 2836 Coral Rote, 2823 Clear. TRANS PARENT STAINS 2824 Light Oak, 2825 Dark Oak, 2826 Walnut, 2827 Dark Mahogany. BRONZES -7823Gokl, 2830 Aluminum, 2832 Braa*. 2333 Copper. ERDURflllCE IDOOD STflinS JflP-fl-LflC VflRDISH STfllflS { t ( l ( < < i < < < t < < < < c GLD 04014k I i Smcrttr New Goltoi Jbettelofed THE GLIDDEN COMPANY \ With constantly changing modes in decoration, Products. These colors represent the newer shades the Color laboratories of the Glidden Company have used in modem color harmony schemes and have been selected these new colors for popular Glidden Paint selected for their decorative appeal. 8PEED-UJRLL SEIAI-GL058 964 CAMBO 965 WISTARIA *53 TUSK IVORY This soft color in the red hue will find instant popularity among home decorators. Cameo is rich in warmth and depth of tone. Filling the need far a pole violet. Wistaria give* a soft, color base for room decorations. It replaces the former Orchid. Ttala odor captures ah of the depth and beauty of polished ivory. It replaces Steel Oray in the 6peed~ Wall Smidlon line. 966 CANARY YELLOW At the left is the new Canary Yellow which has been developed. It is used extensively to brighten rooms with Northern exposure*. The new 8pring Green at the right replaces 8cs Omen. It is suggestive of new shrubs and water lilies in their clean, fresh verdance. *87 SPRING GREEN 5PEED-UJALL FLAT 1135 PARCHMENT This color catches the soft, velvety texture and tent of old parchment. It will be used extensively on ceiling* and sidewalls. 1127 JONQUIL Suggesting the sweet, early blush of spring. Jonquil will add dura and gayety to breakfast rooms, sun porches and bedrooms. -WALL 1196 MAUVSTTB A new pale orchid that replaces the former Orchid. It be pleasing to bedrooms and entrances. 934 LARKSPUR BLUB 943 PLAQUE IVORY 944 PEACH Taken directly from the flower, nodding in stately gardens. Larkspur adds the decorative touch so much in demand in modern color treatment. Reminiscent of ancient tablets and decorations! Plaque Ivory affords the perfect off-white for kitchen and bathroom decoration. This color replaces the former Farm. Answering the demand for a shade on the red side that la neither garish nor insipid, Poach replacing Lemoot Stone still find many uses to homes, offices, hotels and apartments. The new yellow with the breath of spring. This color has the light effervescence of early morning. 936 DAFFODIL This dedicate green wit) find many uses in kitchens, corridors, baths and other rooms where a light wash able color is needed. 935 OPAL GREEN EA DURA ACE PAIilT (PREPARED) \ 739 SAGE TINT This replaces the former Light Sage and gives a lighter green than the old color and one that will be suitable for body color on exteriors. 736 SOUTHERN COLONIAL Lighter and more cheerful titan tike Colonial Yel low which it replaces, this color can be used either as a body color or as a trim. A new rich blue wbSch can be used as trim with almost any color. Particularly effective on shutters; this color replaces 8fcy Blue. JAP-A-LAC 4 HOUR EnAIUEL GLD 040145 1249 LIGHT ORCHID A new tight orchid to replace the present Orchid. 7t fitta the demand for * mo/t, tight color for emtmeiing occasional pieces of furniture, woodwork, etc. Richness of the garden flower and its depth of color hm been caught in this new shade. This replaces the former shantung Blue. This new color replaces the former Golden Yellow. Other colors discontinued from the Jap-A-Lac line are French Gray and Dark Green. COLOR CHIPS and COLOR HflftlHOny CHARTS . .Make Goto* Selection^ aiy and Authentic Color has captured the fancy of the American Selection, mentioned in the early part of this book, public, and rightfully so, for we are a beauty-loving and are authentic in every way. nation, and what could be beautiful without being By making your selections from the color chips colorful? But, color alone is not necessarily beauty. shown on the following pages, and then checking Color is beauty only when color is properly used these combinations for correct harmony on the ... when the right individual shades are selected... Color Harmony Charts, you practically become when these shades are properly employed in pleasing combinations that delight the eye. In our everyday life there is probably nothing that we appre ciate more, and under stand less, than color. Just as a good ear for music must be devel oped, so must a true sense of color be devel oped, through years of Study. Understanding, talent and experience are essential to the proper selection of ar f 1 J 1Hlfi.'M IN i i is 1 1 s 11 1 1 1 1 1 l 1O D TNAMfL 1 l* Aqua Bh Colonial Ivory Erin Green Jersey Cream Lettuce Green Ughl Orchid time Green Maize Mist Gray Orange Primrose Yellow Silver Gray E PE PpPE Ss SPE SS e E SEE ESEE SE E E pE E sSSE SE E SE PS ESE E E EPsE PEPE E PESE SPE sS E E E SS PES E S E E pPPSPPE PEsE PE E E E EsE sP E SEPE EE sE SE SEE SE s S SPE S E PP$E S SEE E SPE E E sE E PE S S E P E P 'E S P S SPE E PESE E SSE PE s SE S your own interior decorator. The Color Har mony Charts are easy to use. The Color Har mony Chart for Ripolin Q. D. Enamel, shown on this page, will serve to illustrate the use of all charts. Assuming that you have carefully selected Lime Green and Light Orchid in the Ripolin Q. D. Enamel colors for a two-tone effect in the bathroom of your home, you next turn to the tistic and harmonious Tea Rose E E E P E P E S S E p S E E chart to check your se color combinations par Vermilion S E P E S P S E E P E E E P lection. After locating ticularly when brilliant Walnut Brown SESESEPE SE E SE P Light Orchid in the and unusual hues are used. CODE:-- E-Excellent; S--Satisfactory; P--Poor left-hand column of the chart, move to the right On the next few pages are color chips showing the true colors of our leading paint products. Along on that line seven squares to the square directly below Lime Green in the top list of color names. with these color chips are shown Color Harmony Charts, a brand new copyrighted idea. These charts, a sample of which is shown on this page, enable anyone to check quickly his personal selec The "E" in that square indicates that your choice of colors was Excellent and in perfect harmony. On the other hand, if the combination had rated "S" it would be considered one that is satisfactory for use and not inharmonious, and yet not as pleas tions of colors to determine whether or not they are ing in harmony as an "E" combination. However, authentic. if the combination you chose rated "P" it should by Combinations of colors in these charts are given all means be discarded and a new combination selec ted in its place. a rating of "E"--Excellent; "S"--Satisfactory; or Since paint is one of the best means of renew "P"--Poor. There is no guesswork concerning the ratings made on the "Color Harmony Charts". ing a home on the inside or outside and, happily, the most economical, this last step in making homes Each color combination was checked with scientific "color correct" affords everyone an opportunity to equipment in our extensive Color Laboratories. The redecorate in the latest mode, certain that their ratings were based on the Munsell System of Color selections are correct in harmony and in balance. # Following Pages Copyright 1938--The Qtabfm Company GLD 040146 fnO(Jfifl(lC PfllllJ (Prepared) -j ENDURANCE PAINT pr epar ed; J 3cS *3 8 J I 11 * 11 1 1 1 6 I I 1 ! I I ii ii lluiMMut euii Omunsktl Brown Coctog* Brown Cnos si s i$ P V lF FI T Crtom WNfet s 1 CnuM FI e Cryttghl OrM r F Dart Cnm FW*h Tmi * s p i Pj ss u french Gray p FF F Lead Color p sP Uaflierlrom s r lemoat Stone pi fi s MM Ml 13 MMTtnoCrtM p up E F F E 11H nrifinurif JBnnnBBBrifiMiifii 11 j i it k j i j OSSSBHiQaBBBaLlULILlUULJEjLILJLJHLILIEJLJLILILI EOSBHLJElUUlJLlLILJULJLJiJLIULJLJllLMLlllLflLlJLl i'" i "--ninrjunnrinnufjrrr^iJirMiiniWfiJiinn 1 Soy Twi IP IP US If * IP IE I f IS IS IF IS IS IK 14 IP IS IK IS I I I K S I __________ U[inEiaauLiU[jLiLiuiyLiLjLjyiLiULJHyLiiJi EglgaBBigaaoiaaaBaouauaaaauLliJmuHLiu rpfflrynnrinnninnnffmjtjunfjijniiririiiifft C333Bi[jrjyyiJlJUyULILI'JUllLJLIIJ(JLILJJJJJ CODE-.:E -Excellent; S -Satisfactory; P -Poor See Page I-A for Instructions on use of this Chart. HiDuyncf sHineit siem Glidden Endurance Paint (Pre pared) comes in twenty-five at tractive colors that satisfy the most discriminating tastes in colors and color harmonies. New, modern colors have been added to make the line as com plete and varied as possible. Any type of home can be beau tiful with the correct colon of Endurance Paint. Many attrac tive color schemes in Endur ance Paint can be found by studying the color chips and checking your selection with the chart at the left. LIQUID mm C0QTIII6 LIQUID CEMENT COATING S jj I I i sBuff 1 I 1 * Concrete Color 1 1 i J E Cream 1 E E nn Cray P Sn Mo m Green I E n I sRed * q E CODE g --ExoeUeat; t --Satisfactory; | -foot See Page I-A for Instructions on the use of this Chart. Dark Brown 1 Dark Green | French Gray | Light Biown J ,Maroon | Medium Green | ENDURANCE SHINGLE STAIN Dark Brown Dark Green French Gray Light Brown Light Green Maroon Medium Green Red Weathered Gray Yellow I 1 T113) JOq 3 & x: k *c0Ge) 00) & 1 psE spspE S p E S E pssE s sE s 1 E E E P s e 5S s S E s ET sEEs sE pE s pPE s s PpE p s S E E E p pTT p s E s P p P T E E P E' E E E I P s s S P S PE pP CODE:-- E-Excellent: S --Satisfactory; P --Poor See Page I-A for Instructions on use of this Chart. fioiuiififiiu s sGlidden 1> 1| Florenamol Ss m I 1 le 1 ! 1 |5 i 1i Blue Buff s s ss pp s s 1! P s p s J s P T" s ~F^ T--p'- 4 P Drab s p p $ p 4 p r P P ~P French Yellow s p p s p s p $ PT4 Crean s s s s f $ p 4 TP ir T T Ivor* Lead Color E s p p $s pp E s s s E 4 E P 4 1 T T ~_Fr 5 i Mohogony s s s s p E s E T k TT Oak s ppp s E p E f P -r S Pearl GtOV E p s s E S s E S E TT Red S p p p s 1 s E P E r E Stole s p p p s s p S P S 4 ~W WarmCfoy s p p s s s 4 4 4 4 CODE - E-Excellent; S--Satisfactory; P--Poor See Page I-A for instructions on the use of this chart. GLD 040147 ir-A fiipoun o. d. fnflma Modern decorating demands these attractive new colors that iiave been added to the already world-famous Ripolin Q. D. Enamel. Consider these colors and the other Ripolin Q. D. Enamel colors shown earlier in the book when making your selections. 290? LETTUCE: GREEN 2917 JERSEY CREAM J911 LIGHT ORCHID 290* VERMILION 2919 WALNUT BROWN GaJ&U. that ate Pofbulak fpsi Moim Gate These deep, rich colors have been added to Ripolin Q. D. Enamel to make Ripolin quality available for motor car finishing. Ripolin's resistance to extreme wear makes it ideal for automobile surfaces. 2909 VINEYARD GREEN 2920 LIMOUSINE BLUE GLD 040148