Document 6RJEOn2e1RDOgMkdezpjD9yeg

The Orlcta of liquid Point Manufacture 9m action Mr. Sberwin took in putting *11 of our energy into experiments to 100 if we oould noko a really good point in liquid form resulted in the developMnt of Osborn Partly Point in 1878, Tho formula for thin la attached* A sample of tho early package ia In tho hiotoriool eoUoetlon. 9w oamo Ooborn fad)/ Paint apparently maa uaod booauoo it mao uneiae to aso tho naaoi Wherein on a notorial against which tho gonoral public was boeoming nry prejudiced, Tho quality of tho Avsrlll patent paint t o o so inferior that tho gonoral publle expected to find poor quality in anything called "patent paint*, "ready-adxsd paint", or "prepared point"* However, Hr* Wherein ooon epprooiated that there ooo o dietlnet advantage in supplying high-quality paint in rssdyedjced fora so that an anatura night not need to aaploy tho oerrieoi of a practical painter for a simple job. At that tlim all major Jobs mere handled by painters #10 prepared the paint from a mixture of uhito load, linseed oil, etc,, and tinting odor* Ooborn Family Paint mas vary superior to ordinary prepared paints then offered* Finding that it roeeirad good public oocoptanoi, Mr* Shoruin eventually decided to market the bast paint possible, and in i860 Wherein Williams Paint mas put on tho aerkst with a guarantee^ that it was superior to any other paint offered, ineludlng~l*ad lhd" oil, in the foilwring words1 "fa guarantee that this paint toea properly used, will not oraek, flake or chalk off end will cover more surface, work better, wear longer and per manently look better than other paints, including White Lead and Oil* "We hereby agree to forfeit the value ef the paint and the cost of applying It, if in any instance, it is not found as above represented*" This guarantee was applied to ovary package of 3. W. f. and all of the literature for about ten years* At no time did it prove necessary to pay tho forfeit offered* 11/2A? W. ft. Sleplaln 0007-SWP-043860 N23300 mini fimdA SOO pnA odd* :.S0 pllM Ut imw I U $ pooads ocot*io of lead 20 poude of line Suffieliat votar t obtain 2* tan* oalotloa of aloe 4 load oolutileB* 2 gain KLXLnto of ooda aalvtioa 8* Bo m* gnrrltgr* 6 galloao ntontod oelvttoa Um Ur. (f pJJigg UMOOd d pHoo b--ine 0007-SWP--043861 0007-SWP-000127211