Document 6R95y89oa1obwOMr6OZ1n2OY9

INTRODUCTION OBJECTIVES Upon completion of this lesson the student will be able to: - Explain the reasons to improve brake sales. -- Identify competitors for brake service. - Describe the importance of using the Ford Around The Wheel Report Card -- Explain the importance of creating a brake service sales plan. - Identify the need to offer customers choices for service soles. -- Describe how to gain and retain customers. CUSTOMER RELATIONS CONTENTS Reasons to Improve Brake Service Sales Why Do We Want this Brake Work Who is Doing this Brake Woric Now Using the Around the Wheel Report Card To Get Ahead, Plan Ahead Offer the Customer A Choice Which Service Would You Buy Earn a Customers Trust and They Are Your Customer For Life. Advanced Brake Service and Brake Lathe Training Produced by Ford Motor Company MOTO 000013 November, 2003 2-1