Document 6BwXjO6OdjX0ybRMn21J4KJkm

1898 it introduced Jap-a-lao Household Finishes to the world and with what at that time was the largest advertising program that had er been spent on a single product Jap-a-lao became famous ail over the world almost OTer night. The Glidden Varnish Company, was the first advertiser in American business to use color in advertising and also to use more than one page of advertising in a single pacer. It is claimed that the phenomenal success of the then unheard of ad vertising expenditures on Jap-a-lao were directly reeponsible for the rapid progress that has taken place in the advertising profession since that date. Vfith the introduction of Jap-a-lao The Glidden Varnish Company almost immediately grew to be leaders in the paint and varnish industry and this grcwrth and expansion has continued on to this date. Zn 1917 there were many important ohanges made in the official line-up and personnel. It waa in 1917 that Adrian D. Joyce became president and a new organization took over the entire control of the company. The name was ohsnged to The Glidden Company and has remained so ever since. Today the oompany ae 2,500 employees, 11 faotories and direct branches, in Chicago, Reading, St. Paul, St. Louis, New Orleans, San Francisoo and Toronto, Canada. In addition the oompany owe ite crwn vegetable oil refinery, dry color and chemical plants, zinc mines and smelters, a white lead and oorreding unit and a lithopone plant. The facilities hare grown to 129 separate buildings, 38 warehouses, 1,431,465 square feet floor space, 62,000 square feet of office space, 1,858,800 gallons of storage capacity for raw materials, 2,920,005 gallons of storage capaoity for finished products, 1,032 paint-mixing and grinding machines, 143 varnish fires, 9 power houses, 7 printing plants, 7 chemical laboratories, 11 testing depart ments, and 7,260 feet of railroad switch. The present haste offloe of The Glidden Company at Madison A-re. A Berea Eoad is now one of the finest and larges paint, varnish and lacquer manufacturers is the world. In 1921 Mr. Joyce, the president, seaured the selling rights on Ripolin, The Original Holland Enamel Paint,in North America from The Ripolin Company, Ltd., Amsterdam, Holland. This enamel, while little known in America is practically universally used in all European countries. Ripolin today has been aeoepted in America as the finest enamel mac* for general home flnishlng. in 1924, after testing for four years. The Glidden Company were able to introduce to the American public a new kind of house paint known as "Zino-G-LIth". In European countries where the use of white lead in paint is prohibited,it was found that a product similar to Zine-O-Lith gave the same painting result at a lower oost. With the introduction of Zinc-O-Lith The Glidden Company again were fortunate in finding a product whose sales grew by leaps and bounds, and which has found a real service in the repainting of American homes. Practically about the same time that Zino-O-Lith waa being introduced to the public drastic changes were being made in the refinishing of manu factured products, suen as automobiles, furniture, etc. A new type of pyroxylin lacquers were being developed and The Glidden Company were one of the leaders in the development of these new oroducts. Today many of the largest automobile manufacturers, and praotlcally all of the larger rare manufacturers are using Glidden Lacquers in the finishing of