Document 6B0K2D22E85yLqzJJgOg2G7Bm

L IA23683 , . i a.:-?: .k - - LEAD INDUSTRIES ASSOCIATION, INC. 201 MADISON AVCNUC NSW YO*K 17, K. Y. April 5, 1963 SUBJECT: FECHOiTOTAL CAMPAIQg FOR 'imivz'Xx'tt. Ma t t e r n5 To Members of the Lead Industrie* Association, Inc.: A mew advertising end promotional campaign to Increase the use of tottery power for Industrial trucks, personnel carriers, and other vehicles Is being launched this year by the L.I.A. The attached, folder tells the complete story and ve urge that you study It carefully. Many oeabers may veil be In a position to benefit from battery power where they are not using It now, and cany eight be In a position to help us get the message across through distribution of ad reprints and literature to their sales forces, distributors end customers. Tbe attached folder, with appropriate covering letters, 1* being sent to executives of electric utility companies. Industrial trv'k manu facturers and Industrial battery manufacturers to elicit their cooperation, too, because of their mutual Interest In this market. In addition the Industrial Truck Association gave us the opportunity of presenting the program In person to their members at a recent meeting of that group. The Edison Electric Institute las -oentetlvely Indicated that they vlll give us a similar opportunity at an early date. We believe that, with the cooperation of all Interested parties Including air own ncnber.ship, tils campaign can be a Deans toward con siderably larger consumption of lead In the form of metal and oxides as used In storage batteries. Won't you help and let us hear frea you? Very truly yours, RLZ:mk the. Executive Vice President Lock w Xh T twjU1fl!AUWJJR1 Ji. gjjPWgyyg LIA23684 M. LEAD INDUSTRIES ASSOCIATION, INC. 191 HAOIION AVCHUI *\ NCW YORK 17, N. Y, CAMPAIGN TO?, MOTIVE POK^H BATTERIES ? . M l-1 lml'W|Jf )' .W* 19 ** ' * JW IfH iWyj y f The purpose of this campaign, to be launched In April, 1963, is to increase the use of storage batteries as a source of electric power for industrial trucks, personnel carriers, ether vehicles, epplisr.ces, tools and othor equlpcoent. hhile the funds for this progran are beins supplied bjr lead producers with the expectation of Increasing the use of lead in ( storage batteries, it is hoped that cooperation in reaching the right - people can be obtained froa industries with a nutual interest such as electric utility ccsspanies, canufaeturers of electric vehicles and equipoent, and nanufacturers of storage batteries. Here is the prograa and f what you can do to help. AJvgrrrsDa fr A space advertising program designed to convince top and niddls nanagecent, operating and supervisory personnel, and natcrlal handling engineers - all those who have a voles in deciding on the type of equipcent their ccepany will ccploy - has been prepared. The schedule fol lows! Karaline Kuaber and Site of Insertions Circulation Business l.'eek Factory Material Handling Engineering 7 2/3 pages bleed 6 pages bleed 6 pages bleed 401,794 71,539 48,972 These ads will appear on the following datest Business Week Factory Acr. 20, May 11, June 15, Sept. 14 It 28, Oct. 12 It 26. Apr., Kay, June, Aug., Sept., Oct. Material Handling Engineering Apr., Kay, June, Sept.. Oct., Nov. Preprints of the ads are enclosed and each will appear twice during the year in each publication. uw.uj|^ | n ^ n >^ i|rT | >Fli loo* wrth i i r TT \ N 1908.01 LIA23685 tf.^V/V'ii^i '>>.U.- .i-^lri. * ,^-^r --------------- -- - - J -2- ; DrgCT HAIL Two 12-page brochures have been prepared to be used In answer to ad vertising requests and to be circulated to prospects through direct mail ings. Tou nay already be acquainted with the first of those - "Industrial Trucks, list They Cost to Own, to Operato, to Halntaln." This was pub lished about two years ago and has net with phenoaenal success. Through this Association and the cooperation of truck and battery manufacturers and utility companies about 100,000 copies have already been distributed. The second brochure la Just off the press and tells of the variety of ways In which batteries nay be usod to supply ootlve and portable power. ' It is called "Power with Ho Strlnge Attached." It is intended to create interest aaong design engineers in the possibilities of electric power as woll at aaong users of electric equipoent. It will be offered through eoae of the foregoing advertising as woll as in some of our ads In the design magazines and by direct callings. H7/ TOq CAP KELP Ke believe this campaign can bo of greatest benefit to all concerned if utilities, truck and battery car.ufacturera help us get the cost effec tive distribution of our message. Preprints of tha ads and copies of the literature, with an explanation of tho program, should be put in the hands j of all year sales force and distributors and they should be encouraged to } put these in the hands of prospects for this kii>d of power. Tou can make calling; ;f the ads and brochures to your own lists of people who would be interested. 1/e arc absorbing all the advertising cost and cost of pre paration and initial printing of the brochures as well as giving wide dis tribution cf this materiel ourset/o;. lfe can offer you this material for further effective distribution of your own at the following nominal prices: ` Preprints of each ad $ 3.00 per hundred Industrial Truck brochure 7.CO per hundred Power with No Strings Attached 10.00 per hundred Tou can also keep us infomed of new and interesting developments in battery power, cost studios, applications and other information that will bo uooful in the preparation of future advertising, brochures aryl publicity. Thi* tdvvnivmml it ip|>r*n(i| in: OiMinm W#4 -- Aptil o4 SeiMrmlxK M, 1VA1 yrf u m , e>--'< r''my iwjTTrH p^m >izw,ji.^.y/Jjwiir<g.7,yr.?g.ggyrnNa^,-f A LI A23687 TT.m *f1\rMixcm*0 t Ofc t * M: |luwn.- XA f*k Ajxil 20 u<| S|itrmbrr M. IVM -i .........................- . i , . ....... ... - - WIm-ii it oHih^ to imluxtru! Inn/tv "vuxiltlr" imutix rlcciric f>c u Iu Ih t v 4 r-jMHix KIxlfk truck* arc modi dumper to run than comlMixtiuu* engine truck*. \o gjx. No <h (. No xjiark plujjx. .No it lot ul tiling* - jll r\px*u*i\c. In tlollarx atnl ixnt*. \m (jn vtxo an average of $ 1000 per truck c\en \ear In going electric. I!l<tthc trxukx ure al*o x.ifif. T1m*t c arc ik i cnmlmtiMe* to itoce or Ii.o k IIc . Aik ! iIk *x ' rlo fKt gixe off noiie or Itruf. \ixitlier thm tlut will m*vtf fail to put iu d<*ctric out in front <4 a xtitnl.irk ratrxl ga\ iiw k Ii-1 ix a race -- cltvtiix^ are faxtet on txpicul in-plant rmu. SjV'tHl. xafHv. <vun<rtttv - all fa<1ir\ xxliidi must In* couxklitixl w Ik h making 4 I my <lcci\iun imi industrial truck* -- jioiut to electric* lundt duxx n. If \iMir plant lux xx all mk IHx . vou're lull xv.iv iIh t c I a*.i<l ludux* trie* \wH'i.itioii, ItK*.. Dept. I'd, N' Madtxon Axe., Nrxv York 17, N. Y. C*i *fl th writ# for Informally# Industii*! TrvCk Coil Calculator. W**>^im,*"<**?**v x w iij i u L IA23688 * r -'J - - ->.-.>v^..":-.t'-.':'..;-.-v. w . - ., . ..* - -------------f r jn-Wi t --- - ''...................- ........... M --... MtM.no*' \V~k - MV 11 What's your lowest-cost weightlifter? Samson Ih t c ns-s steaks for fuel. Vcrv ev|ehsi\e. Tin- tuttifv posscrcd ^ (rmi * another high output .it miiiim.il tint. Klcetric trucks awl jHTv.niK-1 cariiiTs, as compared with gasoline vehicles, ofiif sasings of 2-Vi in fuel alone. OjK-r.itioiul cspcnscs arc lower, |ik . Ov <t j H statistics prove awrago savings of approximate!*' MWW vcarlv j k t truck, compart'd to .* pi\\cr<'ll trucks. IImt c s far It >s maintenance. Electric trucks haw hum dnsls fewer moving parts, Their service life averages twice as long. too. Add these advantages for modem h.ittey |xiwer: imi eomhmtihlc fuels to stoic or liaiidlc. cloaiKT and ijnieter operation. I'hvtric trucks are also f.istiT on tspical in-plant runs, are easier to operate { x clutching. ih i shifting). Their ahilitv to work in narrow aisle space means more plant area can l>e devoted to priKluction or storage, land Industrie* Axsnci* atom, Inc., IX-jtf. l*-o, .N- Madison \veuue. New York 17, N. Y. Get *H th* ftets, writ* for informttlv* Industrie Truck Coat CjkulJtor. *yTrr_,w- ryi --AiNW.'Mn*1* `'MMMlif.l'PJ'! i --...... UR^,a^ <-lA2 3689 Tim iNrillK'nfiil it |>|<ffiii( in: ** r*>s --*- I ' - -1 \SVrli S*|Hrfn|irf ]ft nd (\(uUi )A, !9fiJ j -i \ i .1 l r X Seen the new industrial trucks for 1978? TIh - trucks \imi (.in still lw u*it" halt a itt**n (rout todav can l** li^M mm Ifitoi vmr dealer . . . asxuniiu^ tli.it lie sells cUtiric trucks. In mh iio tlut kill off otInf truck* in 7 t S wars. rUvtnes haw kept ^oinjj 15 \* ars and longer. Vnu\l i'v j k x I tn |w\ more for !wice-aa-durahlo trucks. and \<m do. But user-all cli \tr it * nixt uni low. Far /<% for inaititcna'see . . . iKfause then* .or hundred* (c m or musin'* part*. Far Uw for (im ! . , luvausc viHir i-Kvtru- outlet deli\f* alwnit (our turn** more ener^s jv*r tloll.tr ll.m ja*olme. And ulide a* co*t* haw Ih v u ri'inj; SO'.', utility rato hat t* fem.urutl *fe idc. You'll saw on iusiiraiHv. too. T lute art no cunthustihle fuels to store of liandlt'. Khxtnes arc valor and ele.mef loo. Slati*tics s Ik is s all tliex* sasings tan usera^e $1000 yearly on cnvry truck \ (h i iw. Ami don't fomet: flt'ctiic trucks arc faster on typical in-ptaut runs than gaxolinr tnuk* o( x.uue rating OuM-tt-r. too Kasier to n|n r te indoor* or out. on llat or y^radr. laud induxtries .\xxKalinn. Im.. Ih-pt. I'-llA, Mailivin Aseime. New York 17. New York, When all the fact* are In. yog can't rule electric* out. Get all the tacts today, wule for informative Industrial Truck Cost Calculator. i*x-- , Mj-r.-x-- .'i *- : --rxi j m fga t m in^yrn'Diy. Ti?ywl- li q|.i--)i.i LIA23690 r _a:--' -^` V^rVrin if "i *`r'-'* Thi iJxffllwmnil t* |'|M'<iiin( In: |lu<in<-< Wrfl Juiw IS #*,! (klotwi 12. I9<tj How to Add Mileage to Manpower I'uttivi^ .1 nation on wln-vls Iw o u j ;1iI j Ih h iI an AmrtKMn (xsinotnii r<*vt>Intioti \o\s on |Ik ' industrial M.t*tK\ xotsatito j h ivomn l i.uruis arc w,ivi,(11| m transit turn* ami ino\u< tfm- mni Ih Iu ik I tin* iiu <ltior> to lu^ln r productive output. !*l.tif "nards silmtls cover tlietr rounds in liatlerv |>ovvered \rlucl<s Nt.iuitcn.iiHc mm ami trouble \lxlrr> piu Llv most* tlx i. r*pair ijrar from one plant area to anotlrer. And .it sj^mficautlx' iisluced cost One tu.if-* < lirmii.i! producer u itli a Meet oj tiutx* ImJIiTN powered matutmame tarts *stuiut<d saving' of ,17. Ih h im (l tuxel |k-r year. or yeadx suxuiilv "apprositn itr lv erjual to tlw purtlrase cost ol (Im* xrliulev" Aik I |>laut torus-wltrtlier lor cvrt-uti\r iMNjkT tins or sisilin*4 dignitaries-fun with unwonted snktotlim*ss in iIk -m- ronifnttalile cariiers. (o \ m u lulls In xour people is a step ih I In 1>e ne^Irctid in plant auto mation (.'h'Kisc from tlw various models of rtonoum .il. l>.ittit\ jwiuefrd i urieis tlx' one idcallx' adapted to vour mid. A pud wax to find out more .iltotif tl in is to write to Lead Industries Awieiation, Inc, Dept. I' (i. J'/J Madison Axenue, New Yoik 17. New Yi*fk. Battery powered industrial trucks and pertonne! carriers can help you run your plant better. "Power With Ho String a new buttetin on this subject, is yours tor the asking. fllllVIiP5 UUlluK W *-r 9 | I W gfWIJJ* i-- *> v w LIA23691 u X <>w' T X -1'-- '' -** ' * * Vi-"fV-Att-tU - -^f ---- ! .* >*fi ---^^.j-,.. -~v~--- y-- itfri ifr?r irrr^trV ^ Filling Station for today's most sensible industrial trucks W !.tl it O'lll' ' to md'1'tfi.d IHh Lx . < , * /<' |of .1 1 11 (\ ll| (a.|\OI|N l.l X 11 Iftl Ol L \ 41 f III! It I* , .IJK'f til lull lll.UI Ol|l|llM\lt<Mt I'll^MW ffllt'lx \<I .4V \ ' oil No \|.uk jiln^s \u a |.t < ( (| iin^> all oxjviiMM' I- ,1<-M. fs ;md touts. mh i i .m saw an axn Ji^r ol |** !i iUoi\ M-.ir !i\ clivtfic. SjKixl. sjfftS. IVlilHHIl' - .ill \\ lilt'll lllllst I'** tIMI- Ml 111 111 Xx Ik 'II ttl.lLim* 4 I Mix < ll X Mil Ml Oil | J h Ih st f t.ll tflltLs - |>oint to <*lixtrif\ Iu h h U down l( Mur jit.int hat wall vt If 1%. Mill If ii.llt \\.|\ tli'-ff. I 4*.ld IlHlostlK-N \\MH.i.lt|o|l. I ik .. I )fjtjf tfiH-nt (ft. MadiMiii AxriiiM*, Nrxv York IT. NVw York. t till* llHtl.% .iff .iImi s.ifi't. 'l1nTf urr !Hi fi MiiImi* (ilili *x * !<(. (( li.unlli \im 1 iIk \ do th it j^i\f o0 ik u m* of Ih .iI \ -iIh > tiling lli.it Will in \<`f f.tit to |int .in <lttm >; nt d a miih I.o K r.itixl ni'tlr| is a dra fatv r s no f.isli-r on t\jiit.il in jil.mt runs. Get alt the facts, writ# for informative Industrial Truck Cost Calculator. Thu Kimiivniriit i a|'|TMi>( in: f . ! -, A| ! ll 4 1-1 A .k.INI l*#f i M 4trnl |(<M<llit>< K `-fi" < in< A; <I " I S' Jilt*n ! .Hgtiau* *A*V\ *%*****.* i^f.^*wgw LIA23692 Seen the new Industrial trucks for 1978? It,,- |iu<U \mi 4.iti -stiff 1m mini; !*u1f a (i h m li,lj\ van In * } ni^lit ir^lil now ln*m \unr <|, .,l.i . . . a \ (li.it |.<- m !U limkv In v nim (!.( kill ..(} other t(n< l' tit 7 to S m ,iiv , dc(tu<\ have ki jt immiii* |.* uMf\ ..ml l"ii';it. Wid ( \|H i I to jl.tN iimtr f'H tv\kv-.i\ iluialile Um U, ami \on do. liut h u ( .ill (livltio 4'tisl nm 1a \ / at lew f`*r nil II itIII.lli< * In t a me f |ic:c afe luimirctk IrMrf mu\ ttii* I'.lltv It.I It W f`H till! . In VIIlM- MHir 4 *lt -4 till' 4 M it It ^ i]li\cis .ifn >iit four (h im \ inor- < tuio\ |M f d*llar tlun H4M tiiK*. Aik ! k idle o .in o k I \ Im\ I n en rkini; hrt . nldru tales Ii.IM- r< th.11111(1 .l ad\, You'll n .iu - (to niMij.iiu * . t*M 'IImt c arc n (inlmtdilc (n |s |<( xtofi'o; li.iiiith l!1itins an ' it. t and 11 am i (- Statistic* d**w all tla-u* *a\injjs tan a\rfai;c YIUXI \carly ih i c\cr\ tn**k u h i u m\ Aim! ! t*i C*0( ( (liitiK trials arc ft: ter on (\jiica! inplant 11itv tl.au ijavolitw Inn li n| same rating, t^iuctci. too. r.isi< r to operate mill n h \ or out, on flat or i;r jilc. la.i<! I m Im t j I* ' \s v h talion Iim . I >cpt. I'-UA, - ll Mjdisou Av < h im*. New York 17, Sen V.Kk, | /iKa </*>!h Lt'od Whn att the facta ere tn, you can't rule electrici out. Get aft the fact* today. wnt for informative Industrial Truck Cost Calculator. Tim a.)' riliwi.K .( | <> M<i *-! Scja-mt*r ivr.l H-tc.llli.,; Kn<u < . I. v ixt o, t'lf l '^gf 4rw ;y--' -' -- eaagaggastgggg LIA23693 aittn ri-- 11 INDUSTRIAL TRUCKS: What do they cost & --to own? "^ --to operate? --to maintain? m With the aid of the handy calculator chads in these poges you can get the complete answers to these questions . . . accurately, and in a jiffy . . . these charts do the poper work that could mean sub* stantial money savings in your oporaliom LEAD INDUSTRIES ASSOCIATION 293 MAOISON AVENUE, NEW YORK 17, NEW YORK if' N 1908.02 i LI A23694 feaa^r-w A Cost Calculator Studies of Industrie! methods hove ihown whol o tremendous contribution to productivity Indwtlrlol trucks can moW. In mony Industries, a return o manual hondling operation* could eroie the whole profit margin. And perhaps it it bocouto these trucks or# to profitobl# that their own conomict ort, fo tom# extent. ignored. Y#t th#r# ar# great diff#r#nc*t In th# cott of . wning and oporating trucks of fh# two mom dosses -- boflory pwtr#d and gotoHn# powered. In fh# calculator chart* In thit 'bulletin ond fh# example shown, a baffry powrd trvcV it toon to cott l#tt then 2/3 ot much ot O gasoline truck when oil th# factors or# contid#rd. But th# roI purpose of th# chart* it not to prov# a hypothetical example. They or# designed to tot you orriva ot your own cott factors quickly and without ony groof burden of computation. If your operation It typical of th# hundreds surveyed In the study* on which this method It bated, you have only to locate nino points in the chorts on the following pages to learn what your total cost picture Is for gas or electric trucks. 1 If Ilk* |h(ctitLi1 taxing* id u*dnc nkrd rapid *d I Ik * changing failont fUiiric trui-k U aho nvtintnvmcr. it : h s 'ih too gi*J to It* true. ouf'itlt-r Minx* id tin* rHvingiw hai hi-n Ilk* oxd td Jaltor. Sirxv l*th g.n and electric trucks mid t* far aU>ut one Iwilf tlk* total o4, aa *f*tkwvi to tn-o-tlurd' for id Ilk- past few vt\irs and 1k *w tl*-y diivvn of iin|virahir xkili (iten* i> triM'kk: >sincr thr nun*i**r td luivr afTi*c1id th* iix-t id owning attd no adxantage or disadvantage fin mminy and xnnring |virtu in an o|>-r.(ing ndu*4rial trucks. (Mvi- eitlkf in the changing lal** rate <*n rkiiric truck U ndwid to a min ou-ly (Ik * o**t of yx'olinr* and !ul- flust fiiint. Hut st'hiT* it i* rrali/cd imum In trmu id ctu:il chdlar* ju t <iit haxo lki*n rising while ih** i\M id thit the l.irg->t single itiin id rx- ytur, thr oM rd rruiinLiining an rliilric |iowt-r l\.ts dulirkil This. id |iw for i-iflk-r l\|*e id (ruck i* t-kvfrtc truck axTfagiv* almut -ftf |k*r cuum*. fax ic> liattivv jsiwif. Sur muintenimv. tlk- edict of l.tltor Ik *- o-nt id tlk- nkd rd nLiint-iining a prisingly. tlkugh. Ilk* iir-t d thr rank's a|fan-nt. cnnifvtrahlr (asidino truck. i-rk-rgv ;*> it isu* il.it Ilk* wh<vl. and For f.;i*linc 11iH'k.s. Ilk* rirf id Aik I llk*n* an* still itlk*r factori forks d *! truck atiMKint> t onlx luathlenamu toliv i> hijlut Ihm to niri'Klcf in omi|unng owralt (MU' fifth id tlk- total oM for Um* stun of all otlw-r iiwts tlk-y imair civ-Ls A<n*svir>` iiptijink-nt js rvid- a g.o-olitk- j**wi-r,*d truck and al<ut in general, two thirds <d th.' id vtilh lk>th t>|ki id truck, for it - o <m- third id tlk* total nnt for a id owning and o|*ratinjf a gawtlifk- ample. Hut \ih<*rc* statkiird tind-v. : Uitli-ry |kmi-nd truik. While llwi-ttinging 11*t d fu-l nr jiowif i* Mg liurinl Iruvk t charginhle to lit ont.-rvirKi- 'Ilk* greater jurt id f;<ilitii>. ami the ort d rrffciin Kim* ris-n. tlk- iik-t d lutti-ry chart nili<ant, (Ik * mori- im|Mittant change tlii i-xp-ni' i' in `killiif Lilir ulv ers. a< a fvifu* r-tamplc. fvs f.illr-ct It,-' li'w lk-r- Studying tlk* orl tnikl ilctrt Ilk* (iiikl is to adxancinj; wagi->. Whili* tlk- l.ogi's. riingli* itiin d .Hra-tH*JIv mit thr |*a>t few v*:r*. 1 figure t it Tir* I** wilt tfi.it fhr i-tj^ru- in mining ;irwf i*|i*r.iting an li*crSet, Too, Have Changed 1 I it111stri.1 ifmi (`ir-n. Kml.* ln<lMiiint hiMiixi 11h -Hhiiric >! r.ic*- <\i. riiiU)cl|<fi(, .u |'.i Jtt't a> th<*rr hi* l*i-n an rTkirtiktus ci.ingc in tlk* (UHuriin id Ivittcrv ami c.'<ljrk,-|'r*rnif industrLil \ihitli. th.v Il i> Um a change in hittrrio thiiiwhi^. l\irC-ftl'ing rhlTsj.KTi fxi-rd no liilh-fV pi-rf<*fn\.tmi* id ten or r\i*n 6m* v imp * ago U-.k Is to ci*s|ly i*tnn In tin- first pl.uv, tLiy`v Ik^ivvilulv imlu'tnai I\tti*ry is not i-xcn mad** in tlk- sinu* wav tlvit lend acid hitli-(i<~ wr*ri* made a iki'irh* ago. In plan- <d simpU- k-a<f giid-* with load o\uk- p.i>te ik-fiositfii in tlkin. tnd.iy\ Ik iUit x * ttuiki^ tw <d gLiv< filk-rs ai>d tough f*Lis< c in t-MMl retaining walls. In h k ik 1 d<`signs th- hittrry is nvide u( id hun dreds of mdi\iilu.il sm.il! tulvs whiidi cannot Ik* )arnd Imre*, imt U-nl or hroktit And at tin* sank* link* imii-h d tlk* sjmv fo'im-Hy rvvrliil for vjuralors is vtxi-d '11m* -Miiiikf outs(.iikling adxnnlag- id toiliv's h-.nl ai'id Iwittcrxsfts friKii tin* kfxtiv <s`txittg rl>ign 2 " 1,11 *M' "' i*' u m.u Li kl*>95 Ju-i for industrial Trucks IIH-nlMKHxJ IlklM*. Ill its IlkKC (1UII jc1 form. |Ik * modern l*alt<*fy mu l<*1 i\<-r rtkin- aini'm- lnur> |>*f cubic imh nr ullt-malrlv, pack a jivcn aiti|k*ic Itour capacity into a tmkh smaller span* Ilian its aoeisdor t*f a dtxntle ago. Kiw two ImlVritst of Ik- sank* m/\ Ilk* k h * t*f rvw de-ign ie- hvers up to 4** p-rtvul nkrr amp*f* IkRjn* of tvork Ilian Ilk* old. Amt. <\>ur-c\ f<r tlx* same cnpicity, Ilk* rw-u' design U I<*ssK costly (Fig. *2). S*r\ iiv nvunls for tlx* m-w Ik iI slxm dial tlx*y an- far i-xn^d ing Ilk* otii*r design in niggidixx-s. A greatly incmcxd lift* is e-xpettd Tlk*rc* is, t. afHllk'T Lint faett* wltiiii .> sto-idiing l*ul- h-rv lift* ftk imlu-tri.il user*. A mini k-r of |ka-twar tethnic.il tie\t-lof>- nx*nk have made Ilk* j u Uk iu Ih * hatlery chargt*r a-. iiw-vp-n-ivt* a- th-old etjmj*ux-i>t Iv k I Ixt-n. Op-rating unalftaxltsl. Ox* auto malic charger- in u-* Inttay ftxd |n rut*r Iti Ilk* Inttiry a I ttplirnuni rate-. d* Itsling Ilk* cud m-d- ;*f the killt iv ,in.| l.iilofifu* tlw ehirgt pillt-rn l* iiLilth thru Thy hive lakrft Ilk art on! *f hilt.rv cliarg :ng . - and wish il Ik- cue--. and tlw- hum h. ami tlx* tt ST- t.n-ak For il i- a f.H*t Ul iI charging Itslinujur i-t*rx*ttf tk- mo-t *.,n( (,k (<h ' in tlx* lift* f Ic -.h I at iti lotteries In iPstl. olhr hi-ir hatlery >\-t rn- ki\* ttnsrlv -taked Ikir tut* n Itx ir ahilily It* with-tand ckirging lex type tJltflitt fof r.frl|r rjtfd 31 40 3np h'. pet prt pljtt Np* dflirtf 45 imp hr. Medium t,pe inCffiifd tip JCdy f(0m $0 SS imp hr lo... 72 imp hf. Fjvt# J And htjh t,?< t-TttnCS fo/mcrtr nVd ICO imp t.r pt pos P'llf OJx die 145 imp hr. ahu-t* and mm llk-v ki\t* Itvt thi* miittf |x*int t*f ttHilt^ilion VIS, BUT . . . 1-iV.t* Jxililitw aiki kt-okdl the tjut^lion of whith lyjx* of imlusIrtAl Inirk It* u-x* i rartdv uh><*<4 lo Ilk* uilr tt--l <4 l..tit* ih-mv kx* nfr all lfon<* lo >:ik*rt* h x iw * of llr (T^uira t*r f.K*t>, U-an on |**rvHvd <*xik*n<*t><t* and Kiv, "Ytw. lait . . .** I l**n* an* H*tk* of Ilk* ">*i* l*uU" nf l!- ifkla-lrutl tmrk qikwtkm l*>- k't-tlk-r with wlvit may lx* a nrw in-ichl: "Yet. bvl wfe<4 hvdt oi# lo*ir .Vi your in-un rut* omi (winy ran tt-ll you. this t* nlrtkwl in v.irid>!> Ink*. 11k * int*m:il <ixn- Itti-iwm tufirn- L- dvrk1i*rt-lM-illv .-hit* to <k*vt-l>*}> Ilik'H -JXitl on Ilk* -Iraik'ldaw.iv aiwl |i-i- !> a nunu lat-<m r *4 ( lit l\|*> of lru< k !mc .h.mn ikd wlnp (Iv-}*>in( l<* |x.int lrit! i- gr-ali*r ikin N hx*t. a iM^-ohm* Iruck will t*rk-ially p-< i!k-i* k fon- an t hslric. If \otit pi.4d-m - I.Kidinc ami iinlo-ihii * tnu k* -tat kirns jullai.-. fit* . \ oti j ii iv k- iMli fo-ltil lo ktkm Iktl .In- mmh - -lJtl>' -Iwm- Ilk* t!<r Irir 11 in k lo k* f.i-N r al lhi h h ! t^ work 'ITk-o* i- a I'l-kallv hini|l- ii*.L-t*u h*r thi ; du*t a- Ilk* tnlt-in.il tixolkt'lioti rmrin*- kilk.s at low -|*1* .{toiki* :'ar -hifl-* ami auto mata li.in-mi-'ion- alk| tiovt-lojn. nuMimini jxm* t al l.k'h >|m^s 1*<. ||m- --t ? a *-- -l.iflinis IK* n>>lof u-,xi in t-lii liit* Imh k- dtirltijt- it- fn.ui rnuiii loiqtk* at Itiw t Fi<- 31 Tin* t- u|i\ an clii lfic Imt k u.--s -urh a undl ami tixnjwiraliwly vjittplo ithi k<ni-ni and why it win- Ilk* work r.tcv ista\ (Ikwi^h it l*-tw on a r.kv (rack. "Y#. bvf lik tfvtVi <tt mt fKti 9ol.n trvthr Ikwd rxi x*l- ti|* 1'iitv. Ihi- *> aln-t*lu(<-lv Ink*. It i- al-o liuo lkl an <-l<t trie lan k Ivt- al |ra**t twin* ilk* lilt* rx|Nx4anr> t*J a g.i-olitk* |*mi nsi ltm*k nml itvty la-| Ihrtv or nk*n* liiik-x .*t* h*n>.'. No m.ill<-r Ih *w you ankirtirr an fits*- Irit Irut k. ilrt lonjs lift* |wyi for Ilk* tlifTt-ft-ikv in first tint, "Yt. bvl tK^i^h IK* Irwk mof lol Ixtnljf ftott, lh boNtfltt ho lo b* ttplorr^.*' Atitially Ilk* lift* *\|*ivtanry of a tMrrorlly r.'il*sl st-I t*f ktllt-r it*- tx t l<d ih iiv a <L'ty is sr\t*ral Vc.trs j^rvjilt-r tktn ikit tf a J--C-spo*x* f ckkd*t* ol.ct *f tk f'*t C>C *ai m*lt It trv<ti. K< tk l ta-<hrk* |xiwt-n*d truck. In o/cItT t< avoitf pvk-<-w:*rk. in Ilk* tnhiiLilitkis in this IrulMin. ilk* rik'llkxl mrw u*xd Iy ntinv Inn k us*ri ha- Ui-n hdlcmtsf tlx* lul- li-rirs air n*nl*d. lint*- k ing a j*n*- lirtaldr t-xjx-n-x* Nornuilly, litis *. jsm-s* \tttt k* rtxituixl, t*f niuik*. l*v IKiriki-ing Ik* tyitlrry. 'Hk-rvfon*. in kir calculations. <*h<1fk* trucks Il u c ki ll <i* lik-r.ilrt\' |k-ivtli/<si lv (Ik* difT-r*-rkr k twn-n kill.-ry r<*nt and at lu.il kiltc-ry cirs| if jurciiasrxl. 'IV saint* thartff* d*nr with Uitlr*fv (hk* fiitil wt*rtl on Ivilh ry rt* lLi<i-nfni In the jvc-l fwtAily \c.ir>, while inflation Itas foroxl tdkf imlu-trial |iri<i-i to dtmhlc. Uiltt-rit-s kilt* ri'xfi nkiut liO |k*r mil in tt-l . , . atk] almut oO jx*r cm! in lift* c*jkx*iAncy! "T*V bvf whot9lt*9 beltoiri ti opfAiivt tsntf fr*vblt#m." Khs'trt* tal |xtwt*r i- m*t ci|K-n.Mu* ;ml lut ml imroa-tsl in |*ritv in Ik* infla* litkviry nKiM-nx-ot grnrndly. Hat* trrv tkirci-r. nn* n*t rx[k*a*ds* c\cn Ik* k*s| fiilly automatic tvjkw <i-l <Kllv ak*ut 5^Win. Hut to pnivt* tint |*iut. rltslrn* trucks an* |H*rvil* t/rd * sts* aki\x* hy rrnling rallw*< Ikin |Hirctvi**inn cfiurjrt*r> in llvcnl* cuLilor clurls. Firkilly. the "trouhlo** of nskirging Uittrrh* txmsisls ttf (liMmukclinK Ik* running plug, in- *s*rliiiK Ik* tTvirgina [dug. ami start ing tk* <4argt*r. Klajiscd timi`. 30 mv ik h Is , Wk*n tk* <li-s*ltArgts| kit* t*ry is IkM-trd <*ut atkl rrjd.uid by a fnwl tk*. cliangixrver (ink* U aku( two minultw. 3 ' \ ** i- A ' 'pH 4j.iMJf9>! i.iiwf. vh^U|pj|pHU.',i LIA23696 MSasaSSi. HOW TO CALCULATE THE COST OF OWNING AND OPERATING INDUSTRIAL TRUCKS Dn ihk ond following pogvt or# colculator chads permitting on accurat# end oxtrtmely ropld comparison ol costs betwoon goso(ino*poworod ond ((trie industrial trucks. Tho throo chorts, or nomographs, porform tho compUx calculations Involvod In finding: The cost of owning a truck (depreciation) . . . page 4 The cost of operating a truck...............................page 6 The cost of maintaining a truck.......................... page 8 J 1 The Cost of Owning a Truck Hu* cKut t rule ulute* d*pm*ia- titn of indu-lfial truck.- (<*p|N*itr) take* inlet noiKittl tlw inilLil |>ur Hww price e*f tlw truc k and it.-* in *- ful life*. If tf*rr-><* !n arc kikwn .end j*tinL curn^jxtfvlinc to tli.tn e*n tlw le-ft .iik I i -a-ah- of the* rKitl ar* ctKUx-c td ly a -t might tin*1, live! line* uull or*-- tlx* right- Iu ih I M-.tlc .l a )>mt ! tlw t\*-( jwr 'ITk * euleiil.ition i- ; *im|il' di\i-i<*n <( fir-t o*-t ?*r ;i|>|Mirti<ning e*f it e*\e*r (Im* ii-e-ful years f truck life* 'Hii- calculation <hx- r**t t.V.* ititee aevrnmt tnir*. in te-rcr-t. -inking fund etc .-tny ed the- ittluf rnttmtiHt nk-theie of .etnorti/a tie*n. It nitri-ellLe <mly 1l*r e/ ef ti ninf: tlw true k Wlwtv plant <x|*fM*nr>* |*r mit-. )t i- K-4 to U*w tlw ae'tud life- id truek- tli.it Kim* tnul If tin- mfonmtKHi i- rxd .-es.eii.ilih*. 0- 4* llie* in<li-.il*l |*oint.- on tlw Millet M .eh* ITh-w Kim* 1**11 * 1- .hli-tuil h> a -urM*y *f tvpi-l iiKiti-tri.il opi-r.ition-t uhieli \itily I Kit .in elniric truek la-t- at hii>t tvsio* a.- I**ng ,v- a pi**hfw |*nM-ni truck *4 tlw Mensr rating. If actual price*- i4 tlu* truck.MHi u*w art* krwrwn. 4art with tlu*n to tlw- Mitk* at Ok * le-ft. If lltry an iHit kn<r*n, Tnl4<* I gives jvrki range-* and ave-mge* of inelu-trui (ruck- I run truck manufaeiunfn jKtev li-t-* of January. PtVf Note fliat iK-w art--Ltrvlanl truek- '-|w e i.il ietLie hiivnt.- hot itxluehd1 ant tKil tlw ehitric truek prie*-s do IK* iiK'luele* IIk * mk | of the* Kitte-rie-e Truck Roting lb. 2000 3000 4000 5000 6000 TABIC I PRICES Of STANDARD INDUSTRIAL TRUCKS -- JANUARY. 1959 Minimum $ Gosolin#*pow#rd Maximum $ Avog $ 3850 4630 5200 5900 6200 4 <00 S700 6100 6700 7350 4100 5100 5700 6300 6900 Minimum $ SOSO 6400 7000 7600 8250 Cltdric Maximum $ 6000 7200 7750 (300 *950 4 Avtiog* S 5550 6800 7350 7950 8600 no* 'Ji'f. .u.lWJS^E1 -aip!i,y** "*r LIA2 3697 How to Find YOUR Depreciation Cost A Typical Example S<i|>|Hsr Out nn ifx!u-Ww! (`r.tlitHi working n two-hhift <tiy n*quint! n in^w Iruik mt<! nt 4<HMt ffturx(v Krnni T.tNc I. the aut.icr lri<v of a 4<HliK*urai e;it4inr- truck it V7<. th.it of a << *> IhxmH cUxIric i ST.ViO, Kiiwl 5-%7t*V ttr priiv <J tin* g.n (rock. on tlw cnlr nt U*f( nrxl |>Lu* ri tlinMifii thi lluit it l.ilU nt i.4* j*,fv*-r<xj lru<-k. 2 4uft* iLiv** mi tlw miiti iwalc. An itwtilTilc'd. iU life i \J*\l.nrK-> U 7* vi-ar- Not** Out tlx* *tr.tig!it rlgr tin- nglittunxt x*.ile at $7tit) |n*r yrnr. In Ow* miio wy, oxirvvtirtg <73"4i witli "Kloctru* truck. l! l*r Liy" note Out life -t|*cl.ifvy U taken a* IT. yMn llv*ugh it may well U* f.ir higlwfi mm! <ttt <4 to nn .in CAS TRUCK $760 T* Tk ELECTRIC J4W Pf Yaot ' JMVJ1 COST TO OWN A OAS TRUCK $760 par ytor S COST TO OWN AN ELECTRIC TRUCK $490 pat yaot LIA23698 Aa*- ------ --- ' -tf|-|rii^- - ---------------------- . -.^-^*-..1.* A- Jtou 'anih : l The Cost of Operating a Truck J ( ItM* MKmfM .tMl hl<*t<K j* (tfllittrd Iln'ir emt j-r hour of rn**ta(Mn f*t n t^itrr (Im* rvtnM|*i;i{*lt with tlti itt (hi' r.ihnit.iliori nf <itijr fuiHtioti of (Iveir life In order ( If (Im* fururr i u\.-iiLthU* for viur (Im* InHjrlv w c* r;itc <*f tlx* <iri\r*r eliminate nny gu<*"Work. lltr rvniMi <*p<*r.i(iiHt' :itul i' Ko *h I m>Ii Iv <n |lu hinge (-r>Tit.< .-h mI mrtlM*nd, gra|>h for o|K-nitiug emt* i* (Iterr C.i' ;u m( till itKiNumpiiott. (l >m* it. If Strvv. in :nv pl.mt, (Im* miih 1 |nf- f<*v Iveid on Icfihd IvittefU** .`iik I (Im* ficurv i' im>( nv.tiLihlr. ntx uvrr- wrtmt'J Mould <hi\e rloslric of C.IM Hiargetv 'Ilw cod rf renting (Im*m* mj* riM-l liemr, can !* Lilo-n from truck*.. (hi' ei*-! i** im( Kuh^tl to t* Mgnifi<*:.titlv hitrlnH (lv.ui (Itr emt (Im* kt't column of T.ihh It. omiii.trwm In .|ud-* of hit.il owl. *4 (tuning lltoiit, thu* iitdicating (Im* Ijwnlr thin fipurt* ott (Im* k^t iMrwticf. i( *Jmiu I<! fir ndckil to tltr nx^l uiifjivnruhU* <i*t j^tfnninnci* M-rtlr. iM-t |*rf luKir (<M|*rnt(ra jpw f fitv.il rouli.'. k <>j*rniting ot'U for tXMJirv*- f*r eUilrir (ruck*. 'live actual rvttl figure tm* Ki**d <n available Iniv (rtH k.ai*<l Lty a Klr.ti^hliilur through (Ki( |>tnl mi (h.t( i( (vt'MM (hniuch \ |vntl IrtKi.' .irr Hrfirv^l |}m> itijC f*r Ki(t4*n^ nd ltiri:T' (hr nppr jKUttr (mint in (hr centre or-t n( g.wtlinr nn'iitiM^I ;rvi n>| *4 (Ivr m(inc< n^ixmttr'fKitil for (Im* 4 (Im* nrfTVH.'mjih. i ft oil om-miMd. 'Oil rHincr* nrr emend u ih W tTviintefvifMV i (Vi* tru< k >in* itt <|tH>tin A<* i vlvircrd it( (Im* romntonly tx^-|('H Not*- llv-il (Im* r>MiM*fr:|*fi acMKimM'LitM normal* nor and lx>- .i *hnr i cktrfd at 27.1k* |*r gallon, inHu'Irttl t\<*rngc of I .V |*rt kikv- lull ofuratiiKt'. It nho h.mdh (hr .'tcrt'phd .nrr.icr liwhi-trill lulk ;i(t Iwitir. (hn*i* >Jiif( ufMTa(h*n' %vlMfr thror 3 or-(. nml oil i ifi-Kk'ol .it !?Ml<* |m* lVx^u><' (hr ovstn for (Im* Ivtl Miur.ilr ,*rt>! *4 lutt<iH> nrr U-<d. l (juart, Oil and c.e* n^umplion figun** .ire given in Table II 'll*-** trijrji :mmI rlvrc*r arr Kt'-'H on a fi\*'l nxMitlilv nttl. (Im*o >I of U'ing h Im-t t tun m*<*. and jvimv (fifund Itrn* a** 2*; M-tst. nr tu. m*C< attd n ire average fioin'' uhtaitMd l\ llwm Iio h in ' I*-" tt' IIm*v :in* iw *i| 'juriM ao* U-vxi : 'Ur\e\*. ft irxhl'tM-ll U'T> nn*f* in nny mouth. It i' (l>frfofr A 'Ir.iichl litM- (hmuch (lM*or>t (>( !.tm< n't' fin rlolfir rv.'i''v<rv (o v<r^- Kv'iv irf us- *4 n c' tnuk arnl thr (lin k' iiM !.* - (Ik - u k | *4 (urni'hing 11m- i|M*t.ittin* < ( nomo<Trt(>lt i nutnU*r of *.hift will Inerttr a lntl.-fH''. I'lltiiv rturging njuip lvi-4t| mi a pi.iiit of-r.ittorl *4 for l.in( (Mi (Im- ri"lt M'.ik* <nrn**|kind- llMiit. u (mI tin- ort i4 chvftie |*iwef Mh vo'k ui(h si\ ntmuil itC lo (Im* nrt of (.{M-f.ilitii; an rlrr rnn'iJJihfl Seen*- ln*(h IvitterH** uttd lM*li<itvi. trie truck *4 (Im* vinv* rating in (hr A l.lfg*f ;irr capital (xplij MMIlt. Sirxv il in o.t'Hf lo o-(.illt'h V.OTM- MfMtV. 3i (Ik * <i*-t ( ofM-f.iljtlf a p:t- Inirk %Vr `Itn. . I 4 htt< p r *hi(f. 3 > TABIC B OPERATING COSTS OF CASOUNC-POWEREO INOUSTRIAt TRUCKS ^ 77 *4 ^ 14 (i/^tl Truck Av^roge Gasoline Avetoge Oil Operating 1 Roting Consumption Contumpl ion Cost lb. got./hr. S/he. gl./hr. $/hr. S/he. 2000 3000 4000 5000 6000 0.63 0.85 1.07 1.10 1.(5 0.174 3.234 0.296 0.337 0.400 0076 0.094 0.100 0.117 0.120 0.014 0.018 0.019 0.031 0.023 0.188 0 252 0.3 IS 0 354 0.423 -itr ' y&fr; 6 TS- rimm.xwv* V1 O LIA23699 ^aWnATiiH^- m How to Find YOUR Operating Cost A Typical Exampl# In (In- o|M*flioM ont'uVnd in tl>r ftr>( rvnnplr <txt ' (-whing n ItiK k a |h k iih I Inn * V'u* u m-H f<K (wo sJiiflM n tl-ty. If 0 jr.t* tru<-k uvfr uvd uiwk-r nomwtl omditkwv, 0.10- tlw ix m.J |>t Iwmr !< it i fnm Ti.Ur II would S*l -*l Ir J**r iMHJf r :i | ..V luKir. Find thu* |*uiit on tin* k-fl <m* (hr I j\y a Mniitfhltdgr through (Ilia |xin( no 11 wit it f.IK (Ki (U- oulrf j*mt "tuts fcliiftM." 'Hm- "trmi;litdi:<a will miw tlx- right fMTtlt- n( 0 liK" $ hour of ifj>rrnlin. 0.1$- 020- * GAS TRUCK g 31.3 ijht 5 on OON $Mln OniLAtlOH 3 SETS Of-tAHER: 2 SUS WITH SPAMS O 7 SETS. NO SPARES O ELECTRIC TRUCK 21-5 </he -0.13 045- COST TO ORfRATf A CAS TRUCK 0.315 $/hewr UC isri/*T<C9 AV,OC'MiO* 9 tv II* fM4 COST TO OPERATE AN ELECTRIC TRUCK 0.23$ $/hovr And, In o yeor of operation, 6 hour/hift X 2 *hiftt/doy X 25S* day/year rr 4080 hour/yeor 0.315 $/howr X 4080 hoyn/year 0.285 $/hovr X 4080 houri/yeor $1285 per yeor $1163 per yeor I #<* * l< Mk. . fc*U0f* 7 75`TIT" 'S'.., i..; < .WMHywcti e.......jW <r *&*&*$*&*> wf'Vf LiA23700 '1 3 1 0 > -- -^- V>--- . \ <T-_ J4. >.- -*-- |%,'-Ti|~ | f~i -- -,* *' 1l 1-1J - ' ' "*' ..^vv.yjfc'-Tfr':^, The Costs of Maintaining a Truck Tie* ci*rf *f maintenance found by iJvr* Itiirt! tvMtxigmph include oil changiw. ri>lan*n>cn( |vrt*. Ur Li Ih w net* i.jvtl\rd in di:ign<*dng troubl* and irv-lnlling repLirrftwnt pnrt*. And the CTfc'U of chtrging hatleric* and maintaining llxnt and their charger. iioth the hours erf maintenance nnd the value erf reptur-n*?)! parta nttritHiPthle lo an hour of ap*ratHn aie known for loth ga*<itinrpowend and elislm* truck*. TTw^w lose la^m taken fnm the rnainte* nance rtxurd* erf hundred* of indus trial (ruck uvn*. The value* u^d a* the hud* of thi calculator arr Average value* njwrtrd in Table lil. *n>r nomograph i* quite simple lo u*e. A known maintenance Labor rate plu fringe IvtK-fiU and overU'lid on llw* left r-ode aligixd with tle pn|er point in tlv' center will indicnle the maint*'ruin<'t` corf per flour it{ ojtrration. If tlie IxKirly rat# for maintenance lalxtr pin* ftc mcrhmd and fringe !x*neft* U not krvmn. it ia ctmimon practice to double tin* hourly rate to alkrw for thr-v\ TabU U! MAINTENANCE TIME ANO VALUE Of REPLACEMENT PARTS fit HOUR Of OPERATION Moinfenance Tim# houri/hour of operotian Port* $/hawr of oparafta* Minimum Maximum Averoga IMtonl Minimum Maximum Avaroga (Mean) All Caiolina-powarad Truck*: 0.080 0.190 All Electric Truck*: 0.030 0 081 0.135 0.055 0 ISO 0.050 0.340 0.130 0.240 0 090 How to find YOUR Maintenance Costs A Typical Example Continuing with t!e >(rrjiti<*n of the two earlier example*. KupjKi^e that l)e h<Kjrly wage rate for tlx* mechanics at the plant in qwMH*n j* ;>er hour. Shut* 11w u\rr- lx-ad and fringe U-rv-fit <tet> are r*4 known. tU* uagr rate i> doubled and u*d to enter tlx* t<rft M-de <rf the* nomogra|4i at S7.t*> |*-r l**ur. Align ing thh with tle j*r*jx-r j**int* f* ga* and ekxlric truck*, we find intervxl.s with tl*e righthitid >-calr at M I*1* per IxKir rf o(wrati<Mi for g:i* truck* and 471. ' fer Ixmr of ofx-ratim for eh'ctric truck*. COST TO MAtNTAfN A CAS TRUCK $1,185 ptr hour of operotian COST TO MAtNIAIN AN ELECTRIC TRUCK $.475 per hour of optfotlon and far the tarn* five-day week. 6 annual holiday yor, 8 hourt/ihiff x 7 ihifH/doy X T55 dayt/yror sr 4080 hour* par yaor 1.185 S/hour X 4080 houf/yor .475 $/hcur X 4080 houri/yaor $4835 par yor $1938 par yaor u iini .ywy, Vn, ywinyyn i>, Eff.iij^nn* LIA23701 300 6.00 700 - tC *3 wO S3 <K w- oiv <H Sx i? v* 32 iB wr 52 II - o% M % %o <y z MOO -- 1200 OA5 TRUCKS ! 60 <- f I -I JO CAS Iu is /h r . 2 3 100 4 Vt nECTRtC TRUCKS ELECTRIC S.6751 HR- 40 11*0 iiOuV**fS ASSOCi* C //}$ *T t* *, SO, TOTALING UPTypkol fxomplo Gas (1c<trk Cost to own, $/yoot 740 490 Cost to operato, $/yeor 1385 1163 Cost to maintain, S/year 4835 1931 TOTAL, %/yar 4880 3391 3591 SAVING, J/rar 3289 In favor of olectrk trv<tc 9 YOUR PLANT Coi (1#<trk ^nrrr-Tr-t . v- --i. ui>y..,j wrug rji c ' *~* -- w'i--- i** IrTV '* --'~** LIA23702 ---* >- . <-^-1-;^^.'--.. ..'j- -illrf-rV' . : 1 L. r- . V // WHAT OTHERS HAVE FOUND White the coil companion method described in this bulletin will let you estimate costs for gas or electric trucks in your operation, it is based on averages of costs and, tacitly, on average working conditions. What about the special working conditions and problems of your operation? How do they alter the cost picture? If your particular operation involves one of the specific problems described In the following case histories, you may bo interested in what these truck users have found. CASK H-- SAN FKANCfSCO WAKKHOUSK COMPANY Operation: General warehousing of jialletued grvxvry product*. Significant joh factor*: Typical of nunv (tnllcti/cd ofjenalioas. Dv^rription: In 191* at the Kginnmg of a -ttuly rnmle hy .San Francisco Warvlmuse Com{any six electric and five gas trucks were njerating in two warehouses. Ojwrntinns encomfKLssod receiving of pallet i/cd grtnery pnaluct-. -tacking. making up shipments and heading <le!ivcry truck*. TK* study ran from 19IS (o Results: In tlx* five year* covered ly th* survey, the company found direct ann'tnl maintc* nan<v and rvjrair co-t* to average for c.i> trucks. $<0.75 fer electrics. Vice-president IJtiyd Swavne. -Ir. UK-ve- that tlte-e figure- air-till valid today. On the lAst* of tlx* stu<|y. tlx* cornjiany ha* turned to an incrcn-ing jxtriion *f elet trie trucks in it1* fleet. To*lav it u-r-* 1.'{e!<n trie Jruckv eight ga- true k-. and one* ga-ekv'trie truck. Mr. Suayrio explains tli.it "the Io a rejinir *u-t of luttery jtowervd trucks and tla ir ability to keep .;x*mting without down* tinx* an* tlx* na-on-* why we have Wen lonvcrting from gasoline to eh** trie during the post ten year*.** CASK IV -- AL'TOMOTIVK PLANTS Operation: Varied--han<llinc everything from Iwavy casting' to <*ont diner* of small |tarts and fa-tener*. Significant jolt factors: Itound-tK*-clock <iperation and tlx* corwrpMmt need f*ir reliability; large fleets: c]<*c cost uiniml. Description: Sjxvific detail* of plant operation have not Ken divulged hut it is known that cost studies have Ken matc at Old-mobile and Ford. Koullx: As re)M>rtcd in iron Age*. "Obbtnohile t)iv. in tire last few years has Ixnight almost too electric units after a thorough, long term eo-t -tudy. T*his started a trend at Fisher Knly. Sixty electrics were inchuhsl early this year in plant extension* ami equipment rcplan-mcnt*. "Ford M*tor has also Kmghl Kul I .Ml elect ric (nicks after finding n -I to 1 ratio on mainte nance osta.M "Irt4vhtl Tr**k* flk n & < >4. 10 usaw.xy LIA23703 f l --- - ^^-' ---~"V----- ^ '->M-^'-`^ >-dfcfc. ma hi ...`V Tm ' 11 dkmiri CASK I -- THE IiOXTON AM) MAINK KAIl.UOAD Operation: Baggage and mni! handling *1 a railroad terminal. Significant job factor*: Ifosvy load*. fairly long runs including numerous ramjv* with grade* up to 10 per cent. Description: Previously. 54 gas tration* were u^xf round live clock to load nnd unload haggag* and mail. Though them were minor problems *u< h a* ettn-mo heat for the driver* during tlw summer, gas fume*, nnd occasional fires, the change to electric trucks was xjKjrrcd hy a cold Decerr.lrcr morning on uhich 16 of tin' trucks would not start. The 34 gas trucks were replaced hv 24 lottery jxmered trucks. He>ult*: At the end of a year of operation*. the fhMon and Maine was aide to show a reduc tion ol .V) |>or cent in fuel-|x>wcr costs, 75 |xr cent in maintenance |vart owl*. and *0 per cent in maintenance Ul**r. Net out-of-pocket savings for that one year were $52,706. CASK III -- L\r)l STIUAK MACHINERY MAM FACTCRKK Operation: General handling in heavy machine manufacturing. Three trucks are iwxl to nxxdve, transfer Iwtwoen njcralton*. t<va<i foe shipping. lavad* range from 1-VKt th. pnrl* to 6-7 Ih. parts jialletucd. Significant jli factors: Typical of many plant o|rations where few trucks an* involved. l>e>criptvon*. Switch from g;wdinc-|>owvrvd to eUxtric truck-* truck-* are v*nx*what .sjxvt.xli/i-d: one * a high-lift uv*Jel. one loading mcr-tlie-mad trucks, one U a general-duty lift truck. nu<U* in 11J.Y*. T1k * thrve <*|Kvifh ally designed for Results: Management rvj*ort* that eiWuuiv of major mrrhaut* live average numthlv mainte- namx* d tin* trucks lias Kx-n reduced After almost five year* of x t y k c . tin* original Imttcrios a tv still in servur. Kurthemviv. though tunic* and iio im* were aixvpicd a-* normal with gas*iltne trucks. they are now notkxxl hv their alnemv. CASK V --A I'AINT AM) VAKNISII TKANT Operation: In-plant handling *l paint raw materials. finished product*. Significant job factor*: General industrial u*e; fire and safety fail or* are imj*rtant to management. Description: Prominent |*aint maker luts had eviterienix* with Uith gas r.nd electric in-plant trucks. Trucks are used throughout live nvinufacluring ojvrntion -- rmivinjs. t ransjxirting material* tor pr*Hx*s*ing. handling finished |mints, warehousing, shipping. Results: Haw-d on mj mI clwvk comjarwa*, management finds that the u-e of electric truck* is at least 45 |*r <rnt chcajier than gas trucks. In commenting on such a comjmrison. the assistant sii]H.Tintcndout jxiin'.ed out that. '`We have always fell that electric trucks are much U-tter for inside operation and safer, too.** U  *5*M*.r<- Jitt^y a -. f^rui^|,y>ni -**** - *,1*1 TM LIA2370A Ht-r LEAO INDUSTRIES ASSOCIATION, INC. 292 Madison Avenue New York 17, N.Y. >P5TT N 1908.03 LIA23705 t' : < NOW, \Mk o h wa called the horseless carnage. bat* leries arvJ gasoline fwcf wed for popular acceptance pretty evenly Those were the days when 100 miles a day't trip and chances were that the das included a little do-rt* yourself repair work Batten jxmered can were m vogue fix town uy by tweet little oki ladies and usually had rosebud v awn at part ol their inside trim . . . perhaps to match the gs*neral lines of the greenhouse which character* i/rd their cstctH>r titling. Today. though the electric retains itt well de served reputation for driving ny, it boasts trim styling anj. more important, trim engineering and economy. It is still the perfect ear f<x a Km mother gfanJnvther lo use on shipping (aunts It has a steering wheel arvJ a s*nge accelerator-brake pedal It has aNml a dozen moving parts -- four wheels, a steering wheel, and the brake system. It'w silent It s simple ft's reads to co on the oddest mom* mg It will do all the shopping. errands. anJ odd pdw of the average lamiU car for about 2 or l cents a mil*- instead of 10 cents a mile. How is it that battery power is again making such a strong hid for powering auti'nw'biles' There ro many answe s to this, hut they alt Kwl down to the changes which have been made, almost unnoticed, in the past several decades. Baiic cost* hav changed drastically in the area of motive power The war scars alone saw a tremcn* dims inflation / gasoline and oil prices Between JV4(I and 1 2 pu *wy LIA23706 t*r gjvdinc owl r*vc 100 per cent. Hcctric power. n (he unv pcrk4. fcmwioeJ unchanged. Users of industrial vehicles, keeping close check M ihc t<Mal cxfvns*-*. ha*e found that maintenance of internal c*mhuNlion engine 'chicles has risen c>cn nn'ce proctp*- UwMs The ci>t of a skilled mechanic has just about tripled since the start of the war. Since the lv*>t sd nk^mf parts in an internal cismbustion engine wear and are vulnerable to breakdown, maintenance costs for these vehicles have riven drastically Hatters powered industrial trucks. vt the other hand. fare much better in maintenance vmce thev have vo few owning part* 7trs o why each >caf finds a greater proportK of battery pi*wcrcJ trucks m industrial service. Batteries, too, have changed. The heavy. Sully Had hot that powered Aunt 1 dlte's electric in 1911 was ,*n a technical par with the w herring engine of her neigh bor's gas buggy. Hut thrmigbout the past four decades. anJ especially since the end of World War II. batten, research has led to whole new breed* of lead-aoJ batteries for rrwstisc power and Cs'mpacl little batten, packages that pack a real walUspof power. Wartime research ha* bright about wider u>c of other batten. systems. tx\ so ihat batterv power (f special rr^urcmcnti is now- available A a vpecific example. consider what ha* hap pened inside the lead-acid industrial battery \incc I'*!- In the first place, there arc no more wiw*den separators be tween the plates. The job is Js*ne today wilh glass fabric or fibers in conjunction with plastic sheaths. In the second place, tlvc old-tashumed hand pasting of the grids has hern teplas'eJ with machine filling of the electrodes to match the new. nipped electrode design. The result has been that today's batters packs 145 amjvre hours of work in the same space taken by a |(K> ampere htmr halter) m JV50 . . . and wrth less weight and belief liltf. Speaking of baiters life, it is interesting to mste that haltrric* arc less expensive t*sJay than thes were before the war when useful Me is considered. The average <*w for lead-acid storage batteries has risen /vr rent in this period The average /ife for lead-acid batteries has risen 5d pr> < <nt tn the same perisnJ Technology payt off In other wiyt, too. tn today'* battery powered cr. truck, or toM Ihc oft-sjuotcJ "complexity of modern life'' hax nothing to Jo with batter)-powered devices If sou want to go somewhere in a baiters powered ear or golf cart, you turn it oo and go-- it doesn't balk on cold mornings, >sw) don't have to worry about anti-frec/e (there's no pla.c to put it>. H can't have a fky*deJ carburetor, and there's no shifting by you or ao expenuse-lo-repair automatic transmission. The rtdc n simple, silent. anJ safe. Ciranted, electric cars aren't de signed for turnpike cruising. but they U do a comfortable 55 for all \<uf shopping and cil) driving. The same simplicity is csblent in batters powercJ lawn nvvwers There is no fooling aroonj about slatting, no choke to worry about. no gax-od mixture t* make up and store And cssnsider the freedom an electric hedge trimmer of betters powercJ drill offers you You can use them anywhere w:th no extension cord, no bulky anJ nsi\\ ,t v s <**. ru* wistcsl motion. NVhcn xou hv*k at th< whole p*cture. you con clude thjt baiters ps.wer is back--and this time t<* sia -- K*cause of lower cc*s|s. better batieties tailored to specific uses, and ihe wrt *>f consenierve. safely, anJ utility that pe'ple want m any pnsduct they buy HOW NEW DESIGN HAS CHANGED INDUSTRIAL STORAGE BATTERY CAPACITY OLD nNCW M 55 U*lype te'twes tor mfdy riled 34 40 imp hr. per pos pUt N:# dtWtf 45 jmp hr. Wtiium l.p Nlrt inamrt up k .I/ lion 50 55 imp hi. lo... 72 imp hr. M huh (rf* b.ttfihi lormfilf uVi 100 imp hi. (k i pcs pl.K nc* otc 14S imp hr. tirc^X^5S^X^J?asSia6J^^::sncl 3 L IA23707 LIA23708 - 'nli'rf, r-t ?LANT MAINTENANCE, OP COURSE! If. no joke to have lo luf J<XI pounds of pipe and tools lo the yoh *te in a big industrial plant. It`% no fun. either. to attempt mainte nance ear fV*cior Comptwn<ief Corporation llcctri-Caf Division's Model 71101 iv one of a numlrr of quiet. fOany where plant vehicles Note the built-in workbench anJ vise. No smoke or fume*. of flying .park.--tb< battery pocrcd maintenance vehicle i* at home in a clean lab or >n a hazafd area. Arc-wcider? Battery carls arc bringing them to the job in many plants, too. MUSCLE POWER--you hct! The 25 Ions of steel on the heJ **f ihis EivkclI-PafLcr transporter is just half it* rated load. The truck i* whisper quiet. THEY HAVE TO RING k BELL at coffee-break time because this mobile canteen built b> Marketeer of RedlanJs, California glide* into the department * j silently. One of a number of specialized battery powered vehicle* by this company, the canteen wigon can be used indoor* or out, in the foundry or the (root erfTicc. ^ ' THIS CAOOY NEVER WHISTLES while you line up a tricky putt. Battery motoc power drive* this precise little clubtoting vehicle at a pace to match yixjr* --whether you fjvor a hrivl vtnde or a lazy meander. Control* in the handle not only steer the Toro Caddy Master, they provide a vide range of speed. Manufactured by Toro Manufac turing Company of Minneapolis 6. Minnesota. S * * < I uik'ik ii r ti+.iiMU' tU j , LIA23709 F0RCE7 THE 100fOOT EXTENSION CORO when you Mini to Njvuum the car. arwl over the tord when yHi car ry the vacuum cleaner up stair*. The battery powered vacuum cleaner is m*t >ct in pr^kltKtton l*ut it male* the sort of prt*Joc1 design vi.v that JemarvJs product dev cUpovent. HERE'S THE HOMEOWNER'S SATUROAY MORNING TEAM. With the new Skil battery pack tool* you can trim the hedge. polish the car. dnil holes to pert up a new dothc* line. All thev tools -- **" drill-polisher, hedge trimmer, shears--art powered K the same Ktt<e> njci (of your c*f battery) and permit you to wort anywhere without the ineonsentcncc of lonf extension cord*. Built by Ski] Corporation of Chicago. s t OONT WORRY, he won't pet th<vkcJ The jvwcr supply to this drill is onlv i2 volts IX' Ihe battery he carries on his Kelt is ample to put 15 v*r 2" ' r * bides in the 'tump II it's an all day job m this vnt of rugged terrain, he can run an e\tensu*o corJ to the hatters of hts jeep tr swamp buggy. The drill rs <nc of the Fortef C able Big 10" battery powered rmwlels. TV AFLOAT. Small enough to pack in a picnic basket. Sony's portable IV vt give* three hour* of reception any* where ftom the four pound. <>`1 t i v '* Wad-acvd power pack furnished a* an acecwvry. Ihe idea hac been *o *uccewlul that L'S manufacturer* are also working on email battery-power unit*. v V!jfiwayiyygi >j L IA23710 1 l?if/ *^:!i. f*vi i^'r`\ -?s, r;iV? a-. . '. if.*j!;c,*. ,V. f.v o'cicci. tV v m' *>' -_ N: iis-upcd an.I ihc 'v:,vr-f? pvT U> f-kft.-gr w.*h .U iv-- .*;-, ri--t t,-r: . , p) a puc ti>* '-r**trje B.'.r .'v'-- .-J , y--" '. V'iti.'.r. y *. ..., ->-.b*~r-rv, to --.uS.r *. . e.v p.rcLrt **wh p*w;^J urre Jl a bout r..' o**0 toe< itv-'f* up c-ius ft trs:;v - ;j S r .i rxwft cftc:T;oe ;h*o <i ifLeiao U\r v t -.'U-I fcu.lt t> T:-xii^*5j C'- '~ , o,fVi,' -r*. >r.A.*?t. i.'-r A^T<^.~--h . )r. > wi 15 tnebei b:'r i'.: '- ' _-> p Ajo-ti. . ... BATTERIES MAN THE PUMP! Boulo--o- cn, tzc.pen. avj ill t*fher wbn tuv rwed Ci r-:TAai^ Wit*? Li LT-.ifS- pilv' hiirr-v. - ; p;*w !u%* ft ptittrp tarrjviJVri C>'-rt;eTK-c. P*/w- cm5 by ct?t, :*. rx>vo tfuce psjJoru ft r?ir^t, i fer j<r> m ftoan without inc>j`i;ft{ Tbc ph*p i-ito rtju<c7 i ] c&AJjer cell//"Life CJi^rctncy f.:r th* bnlMr' a fed jycftrt According *.o the mattufftctjrsT, 1 trueD K*mrjko Corrip%ny of ?*K?thVWpT. Mftftft. COOtTRtM^;*-;.': V!7HCt!T r.TOCP. fMC --fSr 'i'-` bv-.4:.* *Wi tV, ffclt t-'V-vb e..' C ;.' r'^-1.;^ / t*.:i fi-' *der.p-*ri* ?* ? bum be L.::i<- lVvv!rr. Ire . yr^ bv *cc-j->. * > -^crm. < 'r.'iXc i !b* t:-J. 70' . :z t.-it - ini . f*`.fsou r. 0 'F"^; "' i >..; ; V `i f: it r.i t! i t. t F-: f f ri t i l i l r f l i. J v:Y ~'>~rr ~ -* TALK ABOUT A GENERAL PURPOSE TRUCK, J this Ju j I rear uhcrl If l k A h { jhc( Spring riv* I'Jcctric Car C'orp . hauls up to a ton and it i mk Jc I) uveJ around (acltWto. ArrlvHi^o, air* ports. tram and bus terminate refineries, ikvks, j nurseries and (armv > LIA 23 712 n>gAril>^ii*liMirrn j' ]' \ AN ILLUSTRATION of the sort of technical dcvelopn*nt behind the current resurgence of hatters pow-cr rv this Allis< halmcrv mJusiria! lift truck. A*<` had coer before Kuilt electric trucks, Kit perfection of an electronic control svstem has led to this ^chicle which cute power consumption h\ as much as two-thirds compared ith oeo conven tional hatter) trucks. 6IC ORGANIZATIONS can't live without communication and I'^uiUhlc I ilc Assurance Socict) generates lots of i Thn ofliec nuil truck h> The Automatic Diw\h*n, Vale A Tounc. assures rapid deliver) of mail and inter -office paperwork How else could the |<h he d<w so convenient ly, speedily. and cciwumucilh ' Batters power and silent operation eliminate all nuisance value from the operation. FT*" !f,* i^narst. rV<" r , J - rJ \ ' t y-TWjfyasrvn^* CUSHMAN TRUCKSTERS do so many interesting things that no one example diw justice to their vcrsatdity : plant security police use them, parking lot patrols use them to pet in and out *f tight places and are mi successful in sil ent!) sneaking up <m wnvngdK;rs that mischief and thiev* ef) have dropped ndiccably, bodge maintenance crews use them to thread througli traffic jams . . . the list goes im and on. This show train delivers hsM meals from the central kitchen to outages of a schswvf foe retailed children. Ample power *nd simple controls Id Ihc chef himself make the deliveries witlxwit spilling the wop. 9 ^ 'f' t. ircch^a. -i DI :I t: :i } ; i L IA23713 Whether )i*u bus batteries fi*r ap\lel radio or specify them as a design engineer you know that there are m^n). rtury type*. lead-acid batteries alone range in si/e from cig-irc. tighter unit* to submarine prv`pu!son cell* bigger than a man. Of all these various vi/cs and linJ% .( battery, which iv hot? There is mi simple answer to :hat question. |"-ach particular design situation hat its own demands and peculiarities and io u k one battery system will probably meet them Ivtter (han arty other. The lead-aod system t* oearly always a strong contender lot an) batten, power job. Suppose the vjuestKMi had been "Who i\ the great* cu athlete in the world?" The answer to this would Cer tainly not be the world's heavyweight Nixing champion be* cajse he could never place at a track meet. A vlar mikr. on the other hanJ. might last only ivoe or !o plays in a college fvxVhaJI game. No. the greatest ath'ere in the vorlJ would probably be a decathakm champion--a man who can do a number of thing* exceedingly well. If there iv "he*t type" of batten. the lead-acid storage battery bids strongly for the title I* can '"place"* in every event of the battery Olympic and rt Carnes *fT the < 1 honors m more than a few of the categories. F.ru. it stores \ \ a lot of power in a small anJ not-t*.s,*-hcavy passage. Tests show that a t\pital autonwshilc battery slot,.* I \ watt- hours per cubic inch. 15 per pswind Admitted this 'cc- orJ o toppxrJ by battetiev using silver elcctrJi-' I hex pack two to two-and-a-half times as much power the umc space, five to seven limes as much per pmj .J Hut they cv'st ?() to 25 times as mush to buy and 45 to <5 times as much to use. To picture )ust N*w much power a !;aJ-actd bat ten can store. imagine that you had a perfectly efficient hooting machine designed fvvr battery power A typical T hi* combination cigarct lighter and flash light iv powered by the smallest commer cially available lead-acid cell. A touch of the slide, and the top opens to show a Nsf res'tafv.c wire touching c*ft the flame on the wKk. lt`s a poviuct of Magna I ux. 1 ong IdarvJOty, New York. autivnnibile battery--your battery --evMild hoot itself about 75 miles into the air on the energy it store* a! fail charge Hut hattcrics do rx*( alw a) s start a job u ith a full charge, they arc somclmtcs driven beyvnd t'-eir capacity v useJ at extremes of temperature they were rot designed to cone with How ikvs the lead acid battery stand up un der such abuse? Just beautifully! Granted that you can de stroy any battery by abuse if you set your mind to it. lead-acid batteries will take more punishment than any other kinJ except one, and lead-acid heals it roundly in every other io C. I k"-*rrc TUTTK* rsuvw-.n 10 . ij ui '0" mw u pj i im p** - 7~ ,~iM--r-,~i *~i --"*~y-i--r- UW-1 p>.?<* LIA 23 714 >- The moM irllmf figure* on battery performance arc those dcalmf with c o m: c o m of buying. cost of usinj. and the cost of associated equipment. In this deciMsc area k*d-acW biiiriio rc tops Ike e<l per C/4e of charging an<` discharging an tnduurtal kid-acid ba<:..j 4.3 cm;* (I'v, luoampbr) while ihc ncct hot battery come* in at 6.5 cents ivi tbc same haib. (These costs include cnerx) and amortization ) Automotive batteries. operating under conditions far from Weal from a battery- Mandpoint, COM 13 cents pcf charge-discharge eyck. This i* a conservative figure. More graphically. it it roughly equivalent to the c o m per Mart if you on!) *tart your car two or three linset a day during the life of the battery. Suppose you had o cranli your car to Man it. Would it be worth 13 cent* to hate H Marled for you? That <uM lu those cold morning* when the car is cosereJ wiin voow. too. And the battery didn't spend the night in a * arm bed or kase a cup of hot codec before you got into the car. If 13 cent* b loo much money for Martini the car under these conditions, the battery vs id lhros* in light-ng. radio. and beater operation., and it may csefl open and close sour windows or adjuM your seats. If sou are footing for a power source with no strings attached, pet to lnow the lead-acid batten. He'* a lough character, able to stand up to punishment. He** a hard worker with real muscle power. And he pet* the yob dsne without fuss or frills, wiffvnrt any special care or equipnscnt. and nearly always U*t a lower c o m than any other battery. : .-*/ * / i. -- **" It < -f i*r*< LIA23715 llAii, Ji^WwTK-- .iS: manufacturers BATTERY PO'.YEREO VEHICLES Cleveland Citric Vehicle Company The Electric Storage Battery Co. 221 Cherry Avenue ChardOrt, Ohio Cuihman Motors Lincoln 1, Nebraska Electric Marketeer Mfg. Co. 2195 W. Hghwy. 99 Redlands, California Henney Motor Dms<Ofl National Union Electric Corp. Conte# & Buck Street GirvtitoM. New York C Z-Co Cmt Orni/on Tetror\ InC. P. 0 Bo* 368 Augusta. Georgia Highway Products, Inc Kent Ohio lahec Spring A Electric Car Corp. 2615 Magnolia St. Oakland. California Lehtro. Inc P. 0 8c* 813 Astona, Oregon Toro Mfg. Corp 3016 Snell.ng A.enue Minneapolis, Minnesota Victor Comptometer Corp. Electric-Car 0nris.cn 3^*00 N. Rockwell Street Chicago, Illinois CATTERY POWEREO INDUSTRIAL TRUCKS Allis-Chatmers Mtg. Ca Bo* 512 Milwaukee t.Wcscons.n American Pulley Company D*.on of Universal American Corp. 4200 Wissahickon Avenue Philadelphia, Pennsylvania Baker Industrial Truck A Division of Otis Elevator Co. P.O. Bot 5579 Cleveland 1, Ohio Bjifett-Cravens Ca 633 Dundee Road Northbrook, Illinois Cijik Equipment Company Industrial Truck Div. Battle Creek, Michigan The Colson Corporation 7 South Oearborn Street Chicago 3. Illinois Crown Controls Corp. 4044 South Washington SL New Bremen, Ohio Economy Engineering Co. 4511 W. Lake Street Chicago 24, Illinois The ElweM-Parker Clectf* Ca 4205 St. Clair Avenue Cleveland 3, Ohio LewtvShepafd Products. Inc 125 Walnut Street Watertown 72, Mask L.ft Trucks. Inc. 2425 Spring Grove Ave. Cincinnati 14, Ohio Mercury Manufacturing Ca 4700 W. Division Street Chicago 51, Illinois The Moto True Company 12401 Taft Avenue Cleveland 6, Ohio The Raymond Corporation Greene. Near York Revoi.ator Company Nc^lh begcn, Ne Jersey To* motor Corporation 16100 Euchd Avenue Cleveland 12. Ohio Automat-c. a Dn<S'on of The Yale A Towne Mfg. Co. 101 West 87th Street Ch-cago 20, Illinois Yale A Tt*ne Mfg Co Yale Materials Handling Onr. 11000 Roc'<veIt bi Philadelphia 15. Pa. iVMfsrpiAi s The Electric Storage Battery Company C.de Industrial Marketing Div. R<s<ng Sun A Adams Avenue Philadelphia 20, Pennsylvania CAD Battery 0v. Electee AutuMe Ca Conshuhocken. Pa. Gould National Batteries. Inc 1201 First National Bank Bldg. St. Paul 1, Minnesota K W Battery Company, Inc 3555 Howard SL Skokie, lit. BATTERY POWERED TOOLS ANO APPLIANCES The Black A DerUr Utg Co. To*son 4, Maryland Jacobsen Manufacturing Cc 1721 Packard Avenue Racine, Wisconsin Lttie Wonder. Inc. O.v of Srh.lter-Pte.ner, Inc 1028 Sheet Road Southampton. Pennsylvania Lu Corporation 29 28 41st Avenue t&rg island C'ty 1. New York Rockwell Manufacturing Co Pittsburgh 8. PenrsyUan.j Russell-Hamngton Cutlery Co. R.*e' Street Souti bndge. Massachusetts $v.i Corporation 5033 Elston Avenue Chicago 30. lJhno.% Scny Corporation of America 514 8road*ay New Ycek 12, New York W;nona Products Corporation Yt.rvuni Lake, Ind.ana need technical help In choosing a power source? Lead Industries Association's technical staff will be pleased to offer data or put you in contact with battery suppliers. Send the details of youf problem to: Battery Desk Lead Industries Association, Inc 292 Madison Ave. New York 17, N.Y. n s u ui iu ..nira . u S *