Document 65vz2nJpoBNkbv4br5GQV2OX6

^ Certain-teed Auto Enamel FOR AUTOMOBILES This is the verylatest develop ment in enamel. It is used for AND ALL OUTDOOR COLORS ARE MOST POP ULAR. They are permanent refinishing automobiles, and may also be used to refinish OBJECTS OF METAL and remain uniform through out the life of the enamel film. other objects both in wood and metal that need high gloss, hard elastic finish that will stand outdoor exposure. AND WOOD PRODUCES HIGH LONG LIFE LUSTRE. In addition to automobile finishing, may be used for general purposes ONE COAT WILL COVER the old finish com wherever finish of best quality is desired. It pletely. The enamel is not too thick or too may be applied over wood or metal. thin--it'sjust right for brushing or spraying. Just open the can and go to work. You don't have to have any experience to get perfect results. You will find that Certain-teed Enamel covers quickly, flows out evenly, that the brush-marks disappear as you work, leaving an expert effect IT DRIES FAST; becomes dust free in 45 minutes, dry in 4 hours under normal conditions. that any amateur can achieve. Five minutes work with this enamel will prove everything we say to your entire satisfaction. Exposure FLOWS EVENLY. Brush marks disappear and service will tell you the rest of the story. entirely by the time the enamel is dry. IT IS EXCEPTIONALLY DURABLE. Remember this-- Certain-teed means" 'Quality Made Cirtain- Satisfaction Guaran-/ff<L" CL031b71 CERTAIN-TEED PRODUCTS CORPORATION Certain-teed Mill White Certain-teed Paste Paint Certain-teed Mill Whites easily meet the severe require ments demanded of this class of paints because of their whiteness, dense hiding, non-yellowing, easy brushing and flowing, and waterproofing qualities. Certain-teed Gloss Mill White is a high gloss enamel having white seal zinc oxide and lithoponefor a pigment, and selected non-yellowing bodied oils for a vehicle. It dries dust free in about eight hours but requires about thirty-six hours to become tack free. Certain-teed Flat White is a fiat enamel which dries over night, the vehicle of which is similar to that of the Gloss White, but the pigment of which is lithopone and rein forcing inerts. It has even better hiding than the Gloss White because, being flat, it is more highly pigmented. Any degree of eggshell gloss can be had by blending the two paints; a medium eggshell being obtained with a mixture of equal parts ana a dull eggshell being obtained with a mixture of three parts Fiat White ana one part Gloss White. The comparative merits of the three finishes, gloss, egg shell, and flat, should be understood. In the eastern states, where the greatest use of mill whites occurs, the tendency is to use more eggshell finishes than the gloss or fiat. This is because the former have less glare than the gloss but can be as easily washed while their hard smooch finish collects less dust and condensed grime than either the gloss or the flat. Furthermore, just as much light reflection is obtained as from either of the others. The greatest objection to the glaring gloss finish is met in the textile mills where workers' eyes are affected by the glare from gloss finishes. The flat and eggshell finishes do not have this objection because they reflect the light, but cause it to diffuse without glare. Floor, porch, and deck enamels arc excellent for use in mill interiors on windows, doors, and dadoes. (A dado is a painced strip of a darker color than the wall, extending from tw'O to four feet from the floor.) Many severe ex posure conditions are encountered on the interiors of some manufacturing plants. Spinning rooms of textile mills, for example, require an atmosphere of excessive humidity which they maintain with humidifiers. Water condenses on the walls and the latter are often continually wet. Again, "carbonizing rooms" and "dye houses" of these plants are full of alkali and dye fumes. These are severe conditions and may require special paints, or rhe condition may be too severe for any paint. Therefore, if the salesman is not sure that our regular line paints will stand up, he should send to the laboratory a description of the condition as complete as possible, so thac either special products can be formulated or the salesman advised that we cannot promise any successful treatment. It will be recalled that a consideration of pigment prop erties led us to select the combinations of lithopone, zinc oxide and reinforcing inerts as one which would give greater durability chan any single pigment with the pos sible exception of titanox. Also that the combination of these in the proportion of 40)o lithopone, 40% zinc oxide, and 20% reinforcing inerts had proved in practice to be the one which gave the best all around performance. All of our paste paints with the exception of the brown and window' blind green, consist of this pigment com bination ground in linseed oil, the shades, of course, having a small amount of rinting pigments. The brown, and window blind green, are practically the same as cor responding shades in our first grade house paints, except that they are pasces and contain less linseed oil. This pasce paiar line was developed especially for master painters to be used in place of keg white lead ground in oil. For this use, it is better both in durability and in economy than white lead. However, the latter has been used by painters for so many years with good results that it is extremely difficult to overcome their prejudice in its favor, particularly because the first lithopone pastes which were put on the market and tried by them, lacked durability. Extended exposure cests in all climates have proved that our paste paints are superior in durability ro white lead in oil. The painter, however, will think that enough is be ing claimed if equal durability to white lead is promised. The main point is that at least equal durability may be promised by the salesman, provided, of course, that the paste is thinned with clear linseed oil, free from foots, and with the proper amount of good dryer. Both of these affect the quality of white lead paint in the same manner as that of the paste paint. The following comparison between white lead and White Paste Paint will show how much more economical the latter is. The quantities shown would make paints of equal hiding and brushing properties for finishing coats, either the third coat on new work or the second coat on old work. The figures shown here are the normal prices paid by small painting contractors in Sc. Louis. QUANTITY COST White Lead. . . . Raw Linseed Oil . Turpentine .... japan Dryer. . . . . 100 lbs. 4 gals. 1 pt. 1 pt. $11.93 3.60 .09 .15 Total 7 gals. $15-77 Cost per gallon . . . . Total Covering capacity Square feet per gallon . Cose per square foot . . $2.25 4,200 sq. ft. 600 $0.00375 Page Forty-three 01031672 CERTAIN-TEED PRODUCTS CORPORATION White Paste Paine . . 5 gats. $15.75 Raw Linseed Oil . . 4?.^ gab. 4.28 Turpentine.............. 1 pt. .09 japan Dryer............... I.1 apt. .23 Total... 10 gals. $20.35 Cost per gallon............... $2.04 Total Covering capacity . 7,000 sq. ft. Square feet per gallon . . 700 Cost per square foot . . . $0.0029 It is to be remembered that this comparison is based on equal hiding, which is the only fair basis. If our White Paste Paint were thinned according to the directions on the label, 5 gallons of paste would make only 9 gallons of paint, which would cost $2.16 per gallon ac these prices and which would cover a coral of 5,850 sq. ft., but give much greater hiding than the white lead paint. Either method of thinning would give paints easily as durable as whice lead paint. The thinning directions on che label apply with excellent results to practically all types of lumber. Painters should be cautioned to use sufficient turpentine in the undercoats to prevent them from being so glossy as to cause crawling of the succeeding coat, especially if the weather is cold and damp. Surface Paint Treatments The following outline will assist in getting a general knowledge of which Certain-teed Paint and Varnish Products to use on various surfaces, to obtain various finishes. I. Ne w Pl a s t e r (A) Flat Finish No. 938 Wall Sealer, No. 940 Wall Size, Certain-teed and Weather-Shield Flat Wall Paints, Certain-teed Plastic Paint. (B) Semi-Gloss No. 938, No. 940, 24 lsc Coacer, No. 491 Fiat Mill White. (C; Eggshell No. 938, No. 940, 24 1st Coacer, No. 491 Flat Mill White. (D) High Gloss No. 938, No. 940, No. 24, No. 491, Dec orative Enamels, Interior Gloss Finish, Quick Drying Enamels, No. 492. II. In t e r io r Wo o d w o r k o r St a n d in g Tr im (A) New Open Grain Woods, varnish finish Paste Wood Fillers, No. 916, No. 900, No. c j q i f^o. 915 No. 190 No. 189. (B) New Close Grain Woods, natural finish and stain finish No. 935, No. 938, No. 916, No. 900, No. 901, No. 915, No. 190, No. 189, Penetrating Stains, Shellacs. (Cj Old Varnish Finish, to be varnished or stained and varnished No. 916, No. 900, No. 901, No. 915, No. 190, No. 189, Certain-teed or Weather-Shield Varnish Stains. NEVER USE PENETRATING STAINS Ptge Forty-lour i GL 03Ifc 73 CERTAIN-TEED PRODUCTS CORPORATION ulNzlLY.S'E.S' Certain-teed House Paint No. 401 Silver Gray ANALYSIS Pigment............................... 68.50% Vehicle................................ 31-50% Pigment Basic Lead Carbonate .. . 39-70% Basic Lead Sulphate.. . . 14-60% Zinc Oxide................ - 30-40% Magnesium Silicate . 12.20% Silica........................ 310% 100.00% Vehicle Raw Linseed Oil........... .. 93-90% Turpentine. ................... 3.70% Drier.............................. 2.40% 100.00% 100 00% Tuned with Lampblack, C. P. Chrome Yellow jnj Prussian Blue. Certain-teed House Paint No. 406 Warm Gray ANALYSIS Pigment.............................. 68.50% Vehicle................................ 31.50% Pigment Basic Lead Carbonate... . 39.70% Basic Lead Sulphate.... . 14.60% Zinc Oxide.................. . 30.40% Magnesium Silicate... . 12.20% Silica............................... . 3-10% 100.00% 100.00% Vehicle Raw Linseed Oil.............. 93-90% Turpentine.................... 3-70% Drier................................ 103.00% TsnseJ with Lampblack, Bone Black, Burnt Umber and C. P. Chrome Yellow. Certain-teed House Paint No. 402 Gray Tint ANALYSIS Pigment............... .............. 68.50% Vehicle................ .............. 31.50% Pigment White Base..................... 99-85% Color............................. .15% 100.00% Wh it e Ba s s Basic Lead Carbonate-- 40.00% Basic Lead Sulphate..... 17.00% Zinc Oxide................ 28.00% Magnesium Silicate........ 12.00% Silica................................. 3.00% 100.00% 100.00% Vehicle Linseed Oil........................ 91.50% Turpeatiae....................... 5.70% Japan Dryer..................... . 2.B0% Co l o r 100.00% Lampblack-- Carbon........................ 100.00% Chrome Yellow Medium* Lead Chromate.......... 100.00% Certain-teed House Paint No. 404 Steel Gray Pigmeoi Vehicle ANALYSIS .............. 68.50% .............. 31.50% Pigment White Base.................... 99.75% Color........................... -25% 100.00% Wh it e Bas e Basic Lead Carbonate... . 40.00% Basic Lead Sulphate... 17.00% Zinc Oxide.................. 28.00% Magnesium Silicate . 12.00% Silica................ . 3.00% 100.00% Vehicle Liaseed Oil..................... . 91.50% Turpcotme..................... . 5.70% Japan Dryer.................. 2.80% 100.00% Co l o r Lampblack-- Carbon........................ . 100.00% Chrome Yellow Light-- Lead Chromate.......... . 70.00% Lead Sulphare............ . 30.00% 100.00% 100.00% Certain-teed House Paint No. 408 Light Slate ANALYSIS Pigment............................... 68.40% Vehicle................................ 31.60% 100.00% Pigment White Base.................... . 99.10% *'Color............................ . -90% 100.00% Wh it e Bas e Basic Lead Carbonate__ . 40.00%, Basic Lead Sulphate. ... . 17.00% Zinc Oxide...................... . 28.00% Magnesium Silicate.... . 12.00% Silica............................... 3.00% 100.00% Vehicle Linseed Oil....................... 91.50% Turpentine........................ 5-70% Japan Dryer...................... 2.80% **CoLCB 100.00% Lampblack-- Carbon.......................... 100.00% Chrome Yellow Medium- Lead Chromate............ 100.00% Bone Black-- Calcium Phosphate... 69.70% Calcium Carbonate. ... 13.00% Carbon........................... 16.30% Magnesium Phosphate 1.00% 100.00% Certain-teed House Paint No. 409 Dark Slate ANALYSIS Pigment............................... 68.50% Vehicle............................... 31.50% Pigment Basic Lead Carbonate.. .. 39.70% Basic Lead Sulphate... .. 14.60% Zinc Oxide................... - 30.40% Magnesium Silicate. . .. 12.20% Silica............................. . 3.10% 100.00% Vehicle Raw Liaseed Oil ... .... 93.90% Turpentine................ .... 3.70% Drier.......................... .. 2.40% 100.00% 100.00% Tented with Bone Black, Lampblack and C. P. Chrome Yellow. GL031874 ne Forty-seven CERTA IN-TEED PRODUCTS CORPORATION I A NALYSES--{.Continued) Certain-teed House Paint No. 412 Light Blue ANALYSIS Piginenc.............................. 68.50'; Vehicle................................ 31.50%, 100.00': i Pigment Basic Lead Carbonate... . Baste Lead Sulphate.... . Zinc Oxide.................... . Magnesium Silicate . .. . Silica............................... . 39.70; 14.60c; 30.40; 12.20';. 3.10; 100.00'" Vehicle Raw Linseed Oil----- .... 93.90',' Turpentine................ .... 3.70', Drier.......................... .... 2.40; 100.00; Tinted with Truman Blue and French Ochre. Certain-teed House Paint No. 415 Royal Blue ANALYSIS Pigment............................... 60.20% Vehicle................................ 59.8051, 100.00';. Pigment Basic Lead Carbonare... . 32.20'; Basic Lead Sulphate.... . 16.80'; Ziq c Oxide..................... . 27.60; Prussian Blue.................. . 7.10'.; Magnesium Silicate.. .. . 9.505; Silica............................... . 6.80% 100.00 Vehicle Raw Linseed Oil......... .. 78.40 .' Processed Linseed Oil..... 9.405; Drier............................. .. 7.20%. Turpentine................... .. 5.00% 100.00': Certain-teed House Paint No. 413 Misty Green ANALYSIS Pigment............................... 68.50' V'ehicie................................ 3L50'r< 100.00U Pigment Basic Lead Carbonate... . Basic Lead Sulphate. . . . . Zinc Oxide...................... . Magnesium Silicate.... . Silica............................... 39.70; 14.60% 30.40% 12.20% 3.10% Vehicle Raw Linseed Oil... .. 93.90%. Turpentine ........... ... 3.70`; Drier........................... ... 2.40; 100.00% 100.00'Tc 1 snteJ with Lampblack, C. P. Chrome Yellow uuJ C. P. Chrome Green. Certain-teed House Paint No. 416 Cream ANALYSIS Pigmcac............................... 68.50'; Vehicle................................ 31.50; loo-oo1; Pigment Basic Lead Carbonate... . 39.70% Basic Lead Sulphate. ... . 14.60% Zinc Oxide..................... . 30.40% Magacsiutn Silicate.... . 12.20% Silica............................... . 3-10% ioo.ooc; Vehicle Raw Linseed Oil. ... .... 93.90%. Turpentine............... .. - 3.70`; Drier......................... ... 2.40% loo.oo'; Tinted with C. F. Chrome Yellow and Raw Cmher. Certain-teed House Paint No. 4l4 Blue ANALYSIS Pigment............................. 68.50% Vehicle............................... 31.50% 100.005; Pigment Basic Lead Carbonate... . Basic Lead Sulphate. . . . . Zinc Oxide. .................. . Magnesium Silicate. . . . . Silica............................... . 39.705; 14.60; 30.40% 12.205, 3.10; loo.oo'; Vehicle Raw Linseed Oil.......... .. 93.90% Turpentine................... .. 3.70; Drier............................... 2.40; 100.00; Tweed with Fruittan Blue and French Ochre. P-igc Forty-eight Certain-teed House Paint No. 418 Colonial Ivorv ANALYSIS Pigment............................... 63.50; Vehicle................................ 31.50'; 100.00'; Pigment Basic Lead Carbonate... . Basic Lead Sulphate.... . Zinc Oxide..................... . Magnesium Silicate.... . Silica............................. . 39.705; 14.60% 30.40% 12.20; 3.10% 100.005; Vehicle Raw Linseed Oil.......... .. 93.905; Turpcaeioc....................... 3.70% Drier............................. ... 2.40% 100.00% Tinted with French Ochre and C. F. Chrome Yellow. CL031675 CERTA IN-TEED PRODUCTS CORPORATION A NA L YSES--0Continued) Certain-teed House Paint No. 419 Primrose Yellow ANALYSIS Pigment............................... 69.50% Vehicle............................... 30.30% 100.00% Pigment Vehicle C. P. Chrome Yellow___ 4.60% French Ochre...................... 6.60% Lead Carbonate................ 35.20% Lead Sulphate.................. 12.90% Zinc Oxide........................ 27.20% Magnesium Silicate......... 10.90% Silica.................................... 2.60% Linseed Oil....................... 94.50% Drier................................. 2.00% Turpentine........................ 3.50' i 100.00'; 100 00% *Wh it e Bas e Basic Lead Carbonate.... Basic Lead Sulphate........ Zinc Oxide...................... Magnesium Silicate......... Silica................................. 40.00% 17.00% 28.00% 12.00% 3.00% 100.00% Co l o r Chrome Yellow Double Deep-- Basic Lead Chromate. 100.00' l Indian Red-- Sesquioxide of Iron___ 90.00' Silica.............................. 10.00% 100.00% French Ochre-- Sesquioxide of Iron___ 20.00% Silica............................... 80.00% ICC.00% Certain-teed House Paint No. 426 Black ANALYSIS Pigment............................... 30.10% Vehicle................................ 69.90% 100.00% Certain-teed House Paint No. 424 Warm Buff ANALYSIS Pigment Vehicle. 68.60% 31.40% 100.00% Pigment Carbon.............................. Silica................................. Magnesium and Calcium Phosphate..................... Calcium Carbonate.......... 33.20% 54.20% 10.70% 1.90% 100.00% Vehicle Raw Linseed Oil.............. 49.30% Varnish.............................. 47.20% Drier................................. 2.20% Turpentine.......................... 2.30% 100.00% Pigment Vehicle White Base...................... 93-10% Color.............................. 6.90% 100.00% Linseed Oil....................... 91-50% Turpentine..................... 5.70% Japan Dryer........................ 2.80'% 100.00% Certain-teed House Paint No. 434 Golden Brown Wh it e Ba s e Basic Lead Carbonate___ 40.00% Basic Lead Sulphate........ 17.00%: Zinc Oxide........................ 28.00% Magnesium Silicate......... 12.00% Silica................................. 3.00% 100.00% Co l o r Chronic Yellow Medium-- Lead Chromate............ 100.00', French Ochre-- Sesquioxide of Iron___ 20.00% Silica............................... 80.00% 100.00% Certain-teed House Paint No. 425 Rich Buff ANALYSIS Pigment............................... 56.70% Vehicle............................... 43-30% 100.00% Pigment Lead Carbonate.............. . 28.60% Zinc Oxide...................... . 38.40% C. P. Chrome Yellow... . 7.60% Burnt Sienna................. . 5-20% Burnt Umber.................. . 1.00% Magnesium Silicate.... - H-50% Silica............................... . 7.70% Vehicle Pure Liaseed Oil............ . 79.20% Processed Linseed Oil..... 8.60% Varnish........................... - 1.30% Drier............................... . 4.80% Turpentine..................... . 6.10% 100.00% ANALYSIS 100.00% Pigment............................... 68.60% Vehicle................................ 31.40% 100.00% Pigment White Base...................... 88.00' i Color............................. 12.00% 100.00% Vehicle Linseed Oil....................... 91.50% Turpentine....................... 5-70% Japan Dryer.............. ... 2.80% 100.00%; Certain-teed House Paint No. 435 Russet Brown ANALYSIS Pigment............................... 49.60% Vehicle................................ 50.40% 100.00% GLD3I67f Page Forty-nine CERTAIN-TEED PRODUCTS CORPORATION ANALYSES--(Continued) Pigment Zwc Oxide........ 17.50';. Lead Carbonate. 17-50% Burnc Sienna....... . 23-40% C. P. Chrome Yellow. . 8.60% Burnt Umber.................... 11.30% Silica.................................. 11.20% Magnesium Silicate......... 10-50% 100.00% Vehicle Linseed Oil........................ 79.70% Varnish................ .. 11.40% Drier.............. . 3.90% Turpentine . 5.00% 100.00% Certain-teed House Paint No. 437 Chocolate Brown ANALYSIS Pigment............................... 45.60% Vehicle................................ 54.40% 100.00% Pigment Vehicle Basic Lead Carbonate___ 16.90% Zinc Oxide........................ 16.90% Burnt Sienna..................... 35.10% Burnt Umber.................... 16.90% Barium Sulphate.. ........... 8.60% Magnesium Silicate......... 5.60% 100.00% Pure Linseed Oil.............. 72.30% Processed Linseed Oil-- 5.90% Drier.................................... 3-50% Varnish.............................. 13.70% Turpentine........................... 4.60% 100.00% Certain-teed House Paint No. 440 Apple Green ANALYSIS Pigment............................... 68.75% Vehicle............................... 31.25% 100.00% Pigment White Base...................... 91.50% Color.............................. 8.50% 100.00% Walts Bas s *Col.OK Chrome Green Medium-- Lead Chromace............ 65-00% Ferric Fcrrocyanide 35.00% 100.00% Basic Lead Carbonate___ 40.00% Basic Lead Sulphate........ 17.00% Zinc Oxide........................ 28.00% Magnesium Silicate.......... 12.00% Silica.................................. 3.00% French Ochre-- Scsquioxidc of Iron.... 20.00% Silica............................. 80.00% 100.00% 100.00% Vehicle Linseed Oil........................ 91.50% Turpentine........................ 5-70% Japan Dryer......................... 2.80% Chrome Yellow Light-- Lead Chromate............ 70.00% Lead Sulphate.............. 30.00% IQQ.00% 100.00% Certain-teed House Paint No. 441 Nile Green Certain-teed House Paint No. 438 Antique Brown ANALYSIS Pigment............................... 46.30% Vehicle................................ 53.70% Pigment 100.00% Vehicle Burnt Umber.................. . 33.00% Burnt Sienna.................. . 29.20% C. P. Chrome Yellow... . 3.60% Graphite........................ . 12.60% Magnesium Silicate.. . . . 5-50% Barium Sulphate............ . 16.10% Linseed Oil............ .......... 88.50% Drier...................... .......... 6.00% Turpentine............ .......... 5-50% 100.00% 100.00% ANALYSIS Pigment............................... 61.00% Vehicle................................ 39.00% 100.00% Pigment Basic Lead Carbonate... . 12.60% Zinc Oxide...................... . 3-00% C. P. Chrome Green___ . 15.10% C. P. Chrome Yellow... . 21.90% Magnesium Silicate.... . 18.90% Barium Sulphate............ . 28.50% 100.00% Vehicle Raw Linseed Oil............ . 72.70% Processed Linseed Oil..... 12.60% Drier............................... . 5.20% Turpentine..................... - 9.50% 100.00% Certain-teed House Paint No. 439 Maroon ANALYSIS Pigment............................... 51.40% Vehicle............................... 48.60% 100.00% Pigment Zinc Oxide........................ Iron Oxide........................ Magnesium Silicate . Silica and Silicate............ 110% 46.90% 21.30% 24.60% 100.00%, Vehicle Linseed Oil....................... 89.70% Drier..................................... 3.70% Turpentine........................ 3.40% Mineral Spirits................... 3-20% 100.00% Certain-teed House Paint No. 443 Window Blind Green ANALYSIS Pigmenc......................... .. Vehicle............................ 54.40% 45-60% Pigment C. P. Chrome Green........ 19.70% C. P. Chrome Yellow___ 4.80% Basic Lead Carbonate.... 5-90% Barium Sulphate.............. 28.40% Calcium Carbonate.......... 28.40% Magnesium Silicate... . 12.80% 100.00% 100.00% Vehicle Linseed Oil....................... 79 00% Varnish............................. 12.50% Drier.................................... 2.50% Turpentine.......................... 6.00% 100.00% Page Fifty GL D31C 77