Document 65jyLL31Zow04pvyQX0N1Q0Od
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i
67,529,242 Big 4-Color KEM-GLO Ads
WILL BLANKET AMERICA THROUGH
67 or THE GREATEST SUNDAY NEWSPAPERS
KI VK.IO MIRACLE LUSTRE FINISH LOOKS AND WASHES
UKEBAKEDENAMEl!
Amazing NEW paint discovery by the makers
ONE GAUON OF KEM-OIO DOES THE AVERAGE KITCHtH-HUlS, WOODWORK, CUPBOARDS I
Rich, lustrous... easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TMUMPH OF THE CENTURY-- that's KEMGLO! It looks for all the world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIME BAKED ENAMELJ Dirt comes Off KEMGLO'S porcelain-smooth surface like magic!
SO EASY 70 use7 KEM-CLO flows on like a breeze! One coat does It over most surfaces! No primer, no undercoater needed!
BEAUTIFUL! KEM-GLO colors arc decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KKM-GLO Stay White--really stays whiteI Will not turn yellow!
t READY ANtXASY TO APPLY! 2. ONE COAT COVERSI 3. NO PMMERl 4. HO VNDERCOATiRI 5. DMiS-3 TO 4 HOURS! 6. WASHABm SCRUBBABU!
PUNISHINQ
TESTS
PROVE
KCM'OLO
CAN TARE IT!
Jjts
LOCKS OUT QKASE! WlTlSTJUiOS SCOTS! RESISTS BOaiNB WATER! DIRT WIPES Off!
A^y/vtmvt MEW DECORATOR - STYLED COLORS
DISTRIBUTED BYi Acme Whit* lead A Celor Works, Defreif
W. W. Lawrence A Co., Plmburflh The lewii RrnAan Ca Dnvl>
N24237.01
0007-SWP-000109716
ONE 6AU0N OF KIM-GtO DOES THE AVERAGE KITCHEN-WALLS, WOODWORK, CUPBOARDS)
Rich, lustrous... easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TRIUMPH OF TUB CCNTl/RY-that's KEMGLO! It looks for all the world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIKEBAKED ENAMEL! Dirt comes ofl KEMGLO'S porcelain-smooth surface like magic!
SO EASV TO USE! KEM-GLO flows on like a breeze! One coat does it over most surfaces! No primer, no undercoater needed!
BEAUTIFUL! KEM-GLO colors are decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KEM-CLO Stay White -- realty stays white! Will not turn yellow!
1. READY AND EASY10 APPLY! 2. ONE COAT COVERS/ 3. NO PRIMER! 4. NO UNDERCOATER! 5. DMtS-3 TO 4 HOURS! 6. WASHABLE! SCRUBBABLE1
PUNISHING TESTS PROVE
HCtt-BLO CAN TAKE ITS
LOCKS WT CREASE! WITHSTANDS SCUFFS* RESISTS DMliNCWATCft! DIRT WIPES OFF!
1 OT. KEM-GLO DOES WOODWORK/
fav/vmix mew
DECORATOR-STYLED COLORS
io t uvmo b o o ms , o w in g b o o ms , b id b q o ms
DISTRIBUTED BY;
Acm* White Lead A Color Works,Detroit W. W. Lawrence & Ca., Pittsburgh The Lowe Brother* Co,, Dayton John Lucas A Co. (n., Philadelphia The Martin-Senour Co., Chicago Roger* Paint Products, Inc, Detroit
The Sherwin-Williams Co, Cleveland
Kem-Tone TOMS.............. ...
2W up
Ken-TM* MLLH-Ntu ru , . . . St* h l
KeehTeee 4" BMISIt.................$2J ml
INSIST ON ttNUME KEN-TONE AND GENUINE KEM-GLO! SOLD AT LEADING FAINT. HARDWARE AND DEPARTMENT ST0RES1 THERE IS A DEALER NEAR YOU!
March 13
"This Week"
KEM-GLO
and KEM-TONE
FULL PAGE
March 20
"Americas Weekly"
KEM-GLO
and KEM-TONE
FULL PAGE
March 27
"Parade"
KEM-GLO
and KEM-TONE
PULL PAGE
May 1
"American Weekly"
KEM-GLO
and KEM-TONE
PULL PAGE
May 8
"Parade" KEM-GLO
and KEM-TONE
HALF PAGE
April 3
"This Week" KEM-GLO
and KEM-TONE HALF PAGE
May 15
"This Week" KEM-GLO
and KEM-TONE 12 FACING HALF PAGES!
April 24
"This Week" "Parade"
KEM-GLO
and
KEM-TONE
KEM-0LO
aoiil!
KRM-TONI
HALF PAGE
HALF PAGE
May 29
"Parade"
KEM-GLO and
KEM-TONE
12 FACING HALF PAGES) !
"AMERICAN WEEKLY"
Albany Times Union Atlanta Constitution Hairi-more American Boston Sunday Advertiser Buffalo Courier Express Chicago Herald American Cleveland Plain Dealer Detroit Times Los Angeles Examiner Miami Herald Milwaukee Sentinel New York Journal American Philadelphia Bulletin Pittsburgh Sun Telegraph Portland Oregonian San Antonio Light San Francisco Examiner Seattle Post Intelligencer Syracuse Herald American Washington, D. C. Times Herald
"PARADE"
Akron Beacon Journal Boston Post Bridgeport Sunday Post Chicago Sun Times Denver Rocky Mt. News Detroit Free Press El Paso Times Erie Dispatch Herald Fort Wayne Journal Gazette Houston Post Jacksonville, Fla. Times Union I.ong Island Sunday Press Madison, Wise. State Journal Newark Star Ledger New Bedford Standard Times Philadelphia Inquirer Pittsburgh Post Gazette Portland, Me. Sunday Telegram St. Paul Sunday Pioneer Press
Salt Lake City Tribune Syracuse Herald American Tacoma Times Toledo Blade Washington Post Witchita Eagle Youngstown Vindicator
"THIS WEEK"
Atlanta Journal Baltimore Sun Birmingham News He Age Herald Boston Herald Chicago Daily News (Sat. Ed.) Cincinnati Enquirer Cleveland Plain Dealer Dallas News Des Moines Register Detroit News
Indianapolis Star Los Angeles Times Memphis Commercial Appeal Milwaukee Journal Minneapolis Tribune New York Herald Tribune Philadelphia Bulletin Pittsburgh Press Portland, Ore. Journal Rochester Democrat & Chronicle Si. louis Globe Democrat San Francisco Chronicle Spokane Spokesman Review Washington Star
Another Broadside Showing 4-Color Kern-Tone Ad aad Ken-Tone Schedule Will Be Sent You Very Soon!
0007-SWP-000109717
kIMG 10
MIRACLE LUSTRE FINISH
LOOKS AND WASHES LIKE BAKED ENAMEL
RICH, LUSTROUS, EASY-TO-KEEP-CLEAN FINISH
KEM-GLO looks for all the world like baked enamel! So smooth! So lustrous! Such satiny gloss! WASHES LIKE BAKED ENAMEL! KEM-GLO'S porcelainsmooth surface cleans like magic. SO EASY TO USE! KEM-GLO goes on like a breeze with brush or supercushion Roller-Ko&ter. One coat covers most surfaces! No primer, no undercoater needed. BEAUTIFUL! 10 lovely colors plus KEM-GLO WHITE that really stays white!
`" TSS&isat'***}
PUNISHING TESTS
PROVE KEM-GLO
CAN TAKE IT
Locks out greoso
Withstand* *cvfF*
Resists boiling water
Dirt washes off
Resists t
Kem-Tons Rollor-Koafer
98$ each
GALLON
Bias Altarage loan
Kem-Tona 4" Brush
$2.39 each
Kara -Tone Trims 20* up
Said at leafleg paint, hard
ware and departmnt stons.
Hun's a friuiy Kc h -G'j .
KM'To r c hate Mir pa.
iirom9n:JUMWiMUaf*ih'tainfcM.bwwEi.,MwtimunaMMRi4,Dijrt*fcj*iiBuU',ftc*niiiftbMLniii>Mi4M^
lb**
0007-SWP-000109718
By the makers of Kem-Tone! For kitchens, bathrooms, all woodwork!
A one-coat miracle! No primer, no ondercoater needed!
Resists heat! Repels dirt and grease! Anti-scuff and stain!
9 lovely colors and Stay white!
'
IM*
ONLY s23l A QUART!
l;i c Baked Etr ;
IT APPLIES EASILY! \
IN
DRIES IM 3 TO 4 HOURS!
IS SCRUBBABLE!
DEALERS
ADDRESS
MAT NO. KG 101
PHONE NO.
0007-SWP-000109719
IUUKS,
WUKE BAKED ENAMEL!
iI-GIO
ele Lustre finish
M NO. KG 119
__
HIM
MGLO
ThtMiradc Liutr* FSitldi
MAT NO, KG 121
KEMGLO ThaMiracI, UiitrsFinish MAT NO. KG 122
KVM-ttin
0007-SWP-000109720
IT'S HERE!
THE MIRACLE LUSTRE WALL, WOODWORK FINISH THAT
QUART
$7.98 GALLON
LIKE BAKED EHAMEL!
fO* SATHBOQMSf
fo&AUHtowmwc/
One look tells you, Kem-Glo will clean like yourrefrigerator. No dirt can pene trate itsplastic-smooth surface! What's more, Kem-Glo lasts . . . can take plenty of punishment and then some! Kem-Glo is, easy to use, too! Flows on like magic! One coat covers! No undercoater needed! Try Kem-Glo today!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 102
0007-SWP-000109721
Lustre Finish
>. "3120
Hie Miracle Lucfre Finish MAT NO. KG 123
EVINCING KEM-GLO RADIO SPOTS TO BLANKET YOUR MARKET!
vs! -Scnsa>a sale at raod new Itchen and woodwork aterior or <th you've looks and Glo forms
chat diet .in... that en ink ... of a damp jo--to see ne coat is ting... no t dries in te colors? tvely rich rich Kem-
Kero-Glo nel! Get it
s).
new, senGlo -- the and bathround the r furniture shes like VDDRBSS Glo now! s a gleamire won't ain-proof. icidy fruit Kem-Glo wipe of a And how!
One coat of Kem-Glo^ie^an you usually need__ without undercoater or primer. It dries in 3 to 4 hours* Kem-Glo, made by the makers of miracle! Kem-Tone, comes
in nine lovely colorsanIStay-White White.
Try Kem-Glo .., the fimb chat looks and washes like baked enamQL Get it today at (store name and address )\
easily you can jgive your kitchen and bath room walls, iwoodwork and furniture in every room^-a finish that's smooth as plastic; wamable as chinaware, beautiful as polishe/ ivory. Try KEM-GLO today. It's a paidung joy the like of which you've never known before. Now on sale at (NAMWAND ADDRESS OF STORE)!
It's the calk of the town V. Kem-Glo! Kem-Glo! Kem-Glo!... the. new miracle lustre finish that looks and vrahes like baked enamel! Kem-Glo's g\aming, smooth, drum-tight .surface is perfect for your kitchen and bathroom wallsV. * for all woodwork in your house. AnW for interior or exterior furniture too! (N\ME OF STORE) at (ADDRESS OF STOS featuring this wonderful new finish n^^If Kem-Glo takes heavy abuse ... withoq chipping or cracking. It's an enemy to dia Neither grease nor grime.. .no, not evin1 ink can penetrate its surface. Kera-j&lo comes sparkling clean with a wipe of a damp soapy cloth. And it's so easy to apply. Flows on "plastic-smooth". One coa4 does it! No primer, no undercoater needed! It dries in 3 to 4 hours! Kem-Glo comes in nine lovely colors and brilliant Stay-White White. Get Kem-Glo today at /(STORE NAME AND ADDRESS).
30 MCOHD SPOTS
It's the paint triumph of the century/ KEMGLO! The new miracle lustre finish that actually looks and washes like baked enamel! Now on sale at/(NAME AND ADDRESS OF STORE). Gome down and see the lovely KEM-GLO/colors! See how
Havef you beard the news? KEM-GLO is her* Yes, now at (NAME AND ADDRESS OBr STORE)... the new miracle lustre ' fsh that actually looks and washes like ftked enamel'! KEM-GLO--made by the nakers of marvelous Kem-Tone--is the /plus-perfect finish for your kitchen and bathroom walls and all your woodwork. It's easy to use! Covers in one coat! Needs no undercoater! Dries in three to four hours! Washes.as easily as-plate glass! And those nine lovely KEM-GLO colors and StayWhite White match or harmonize with , Kem-Tone. Let (NAME OF STORE) show you KEM-GLO today. The address --
ADDRESS OF STORE).1*
IS ItCOND SPOTS
It'sVrand new! It's terrific! KEM-GLO-- the <nL*acle lustre finish for kitchens, bathroojssNnd all woodwork! It actually looks and wanes like baked enamel! Now on sale at (N\ME AND ADDRESS OF STORE)!
Looks like\agic! Works . like magic! KEM-GLO--nW miracle lustre finish for kitchens, bathrooms and all woodwork-- actually looks atad washes like baked enamel! Now selHng at (NAME AND ADDRESS OF STOffi)!
IBTAIN KEM-GLO AD MATS
re free of charge to you. request to the advertising if the companies listed at Dur Kem-Glo jobber.
Acme While Lead & Color Work*, Detroit W. W. Lawrence & Co., Pittsburgh The Lewe Brother* Co., Dayton
John Lucas & Co. Inc., Philadelphia The Martin-Senour Co., Chicago
Rogers Paint Product*, Iric., Detroit The Sherwin-Williams Co, Cleveland
TtiOKS, WASHES
LIKE BAKED ENAMEL!
DEALER'S NAME
-AMreu '
Phans No.
MAT NO. K0103
IVe /tare
KEM
GLO
Miracle Lustre Finish. Looksand Washes Like Baked Enamel!
DEALER'S NAME
AJdrew .
Phong Wo.
MAT NO. KG 104
more watMiK
0007-SWP-000109723
MAT NO. KG 104
)
1
LMS,imSHES
LIKE BAKED ENAMEL!
KEM-
MMOELUSTRE ranSR FM KITCHENS, M1MMMS, WOODWORK!
DEALER'S NAME
Addmw
nwiiN*.
MAT NO. KG 105
r ./
IPS,
f0&
UISlWE fuws*
KM***
LOOKS KNO WJUKES UKC ISiB EHKMEL
DEALER'S NAME
MAT NO. KG 106
LET OS SNOW
____
TiV
BMGLO
mik a c l k u is t r n f in is h
LOOM ANN MTASHKS UNI BANIN INAMCL
DEALER'S NAME
INu n
.,
Hint No
MAT NO. KG 107
00107-SWP-000109724
The Miracle f
MAT NC
USE THESE LIVELY, f
mi Mum iron Don't go 'way! Here's great net tional new Kem-Glo is now o (store name and address). It's fc ... the miracle lustre finish (or ki bathroom walls . . . for all tbe a throughout the house! And for i exterior furniture too! The fini been waiting for . . . Kem-Glo washes like baked enamel! Kem.i a gleaming, drum-tight surface won't cling to... that doesn't sta
OO07-SWP-OOO109725
The Miracle I
MAT NC
USE THESE LIVELY, f
OKI MHHITI SPOtf Don't go 'way! Here's great net tional new Kem-Glo is now e (store name and address). It's fc ... the miracle lustre finish for ki bathroom walls . .. for all the a throughout the house! And for i exterior furniture too! The fitii been waiting for . . . Kem-Glo washes like baked enamel! Kem-> a gleaming, drum-tight surface won't cling to ... that doesn't sta resists hot liquids, fruit juices, ev that comes clean with the wipe i soapy cloth! You'll be amazed u how easily Kem-Glo applies. O all you usually need! No undercoat priming the old. surface. And i 3 to 4 hours! What about tb They're magnificent... nine lo pastels that match or harmonize t Tope and brilliant. Stay-White! looks and washes like baked enai today t (store name and addres
Hold it! Listen! Here's a brand sation for homeowners! Kem-< miracle lustre finish for kitchen room walls, for woodwork all a. bouse. And for interior or exterioi too! It actually looks and wa baked enamel! (NAME AND t OF STORE) is featuring Kem-I Like a fine plastic... Kem-Glo ha ing, drum-tight surface that a penetrate. And it's practically slj Hot liquids, sticky beverages, a juices wash right off Kem-Glo!! washes sparkling-dean with thcj damp soapy doth! Easy to apply! f
HOW TO (
Kem-Glo ad mats ai
Simply address your
department of any <
right or to yt
0007-SWP-000109726
WBKS-WJISH[5Wl BAKED EHAMEL!
AMI' till"LB!! \M A from the famous laboratories that gaveyou Hem-Tone! SCUFFIT'SO/L iT'SCM8rr!
Sensational new Kem-Glo! Looks and washes, like baked enamel! For tlie first time, kitchen and bath room walls, woodwork In every room can have a fin ish that's smooth as plas tic, deanable as chinaware, beautiful as polished
EASY T* APPLY!
SCRUBBANLEI
ONE COAT COVENS! ONLY $2JO A QUART
NO PMMER!
WONT STAIN 1
NO UNDERCOATEH! RESISTS CREASE1
DRIES--3-4 HOURS! DIRT WASHES OIF!
WASHASLE1
RESISTS BOILING
WATER!
T . ' """"no
wJlfiracfc Fsuf'sh for
'``'nioriis.anj finest M'1
GORGEOUS LIVING ROOMS, DINING ROOMS,
BEDROOMS 0&i3P ,,wmV
W Arte Rsow M
Such glorious color! Such
magic ease! And only $3.79 a
gallon! No wonder Kem-Tone is America's most popular flat
zrs #a &6.'
wall paint!
ouex
Aw*r,M*srexf ox/es
/* ewe #ouxf A/oeteess/i
#oet*$sf/to eemexj
mu gtystf
AMWiwM
KEM
mmmmmuo
OIL
REAL OIL FORTI FIED WITH SPECIAL RESINS for extra iailiill), tastfnf
baaaty.
Appaesmw&v pm00m nonfu Mff&UAmON!
DEALER'S NAME
ADDRESS
PHONE NO
A ONt am"""*"--
FOR KITCHENS BATHROOMS ALLWOODWORK!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 110
ADORE
f V#|
NEwimmu LUSTRE FINISH
IM-GLO
WS-WASHES
LIKE BAKED ENAMEL!
FOR KITCHENS FOR BATHS
[svwTSwS*5^
ALL WOODWORKS
Looks tike baked enamel! Kam-Glo'a so smooth, so lustrous, so satihy! Washes like baked enamel! Kem-GU (deans with amazing ease. So easy to mse! Kem-Glo flows on like a breeze! One coat covers! No undercoater neededu'Try it today!
PUNISHING TESTS DON'/FUZE KEM-GLO!
M^r-
REPELS CREASE! /
RESISTS STWHSt
RESISTS BON.INGWATER!
tM MRT WASHES REF!
WQUART $7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 111
O0p7-SWP-OOO109728
WORLD'S LOVEUEST LUSTRE FINISH
LOOKS'*1
WISIILS
LIKE BAKED ENAMEL!
FOR KITCHENS * BATHROOMS * ALLWOODWORK!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 110
0007-SWP-000109729
1
;y s po t GHT YOUR STORE
KEM-GLO EADQUA^TERS!
IN YOU A B
HARE OF
ISATIONAL KE PROFITS!
front the famws laboratories that ganre youKetn-Tone!
0 SCUFFIffSOIL !TfSCRUB IT! Senaationainew Kem-Glo! Looks and washes like
SWP-000109730
jMummmaam!
KEItMKO
Tbe Miracle lustre Finish for Kitchens, Bathrooms,
all Woodwork!
t*Sy70(/Sf
tow awrcones/
4.0mSM3to+#OV2S/ 5. MWMBi/SC&fB84Blf soMV/S&Acaivrt
OMLYj
_____
ARf QUART
$7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. K0109
0007-SWP-000109731
Kew Mrade Lfinre Walk Woodwork FioisttT
DEALER'S NAME
IDDRESS
PHONE NO,
MAT NO. KG 112
0Q07-SWP-000109732
FOR KITCHENS FOR BATHROOMS
ALLWOODWORK!
Looks Uke baked enamel! Kem-Glo'a so smooth, so lustrous, so satiny! Washes Uke baked enamel! Kem-Glo deans with amazing ease. So easy to use! Kem-Glo flows on like a breeze! One coat covers! No undercoater heeded! Try It today!
PUNISHING TESTS DON'T FAZE KEM-GLO T
JRfcp.
REPELS CREASE!
RESISTS STAINS!
RESISTS MUMS WATER!
RMT WASHES OEFI
QUART $7.98 GALLON
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 111
0007-SWP-000109733
baked enamel! For thdfirst
time, kitchen and bath* room walls, woodwork in
every room con have a fin ish that's smooth as plas
tic, deanable as china-
ware, beautiful as polished irorv'
APPUeStlttMAM!
otKCtmams!
puBINOIGHOUlf
(MMONmAMti mW***
DEALER'S NAME
ADDRESS
PHONE NO.
** *
VA 100
0007-SWP-000109734
Hew Miracle Lustre Will, Woodwork Finish!
UUKS-WMSLIKE BAKED ENftMEl!
From the makers of miracle Kem-Tone, this wonderful new lustre finish that
looks and washes like baked enamel! Kem*Glo is easy to use. Covers in one coat. Requires no undercoater. Dries In 3 to 4 hours. Colon match or harmonize with Kem-Tone. Tty Kem-Glo today!
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KG 112
0007-SWP-000109735
MAI nu< ivw >ww
im-mrn u k e b
i MsyrovsBf ZOMCMT
4. D&SMj8 to+mats/
&
d 0#t)r?22A QUAKrT/
DEALER'S NAME
ADDRESS
PHONE NO.
MAT NO. KO109
0007-SWP-000109736
tar
M/MC1IUSTPM/SHf'
0007-SWP-000109737
0007-SWP-000109738
MAT NO. KC 114
0007-SWP-000109739
00Qj7-SWP-000109740
/i
KEMGLO
LOOKS AHD WASHES
UMBAKEDENAMEL!
Amazing NEW paint discovery by the makers
m o Un ,'V
ONE GALLON OF KIM-GLO DOES THE AVERAGE Jf/TCHEff--WALLS, WOODWORK, CUPBOARDS1
Rich, lustrous...easy-to-keep-clean finish for Kitchens, Bathrooms and Finest Woodwork!
PAINT TRIUMPH OF THE CENTURY-- lhit's KEMGLO! Zt looks for all the. world like baked enamel! So smooth! So lustrous! Such satiny gloss!
WASHES LIKE BAKED ENAMEL! Dirt comes off KEMGLO'S porcelain-smooth surface like magic!
SO EASY TO USE1 KEM-GLO flows on like a breeze! One coat does it over most surfaces! No primer, no undcrcootcr needed!
BEAUTIFULS KEM-CLO colors are decorator colors! They give walls and woodwork a new, new look that lasts and lasts! And KEM-GLO Stay White-- realty stays white! Wilt not turn yellow!
I. READY AND EASY TO APPLY! 2. ONE COAT COVERS! 3. HO FRIIKER! 4. NO UNDERCOATER! 5. DRIES--3 TO 4 HOURSI 6. WASHABLE! SCRUBBABIE!
PUNISHING
TESTS PROVE KEM-CLO CAN TAKE m
LOCKS OUT 6REUSE!
WITHSTANDSSCUFFS! RESISTS IWUNCWATER!
IHRT WIPES OFF!
1 QT. KEM-GLO DOES WOODWORK!
DISTRIBUTED BY: Acme White Lead ft Color Works, Detroit
W. W. Lawrence ft Co., Pittsburgh The Lowe Brothers Co., Dayton
John Lucas ft Co. Inc., Philadelphia The Martin-Senour Co., Chicago
Rogers Paint Products, Inc., Detroit The Sherwin-Williams Co, Cleveland
Kem-Tooe TRIMS........................201 Ufl Ken-Tom ftOUEJt-KMTER .. . . 9M . Kern-Tone V* BRVSII.................$2.39 a.
INSIST ON GENUINE KEM-TONE AND GENUINE KEM-GLO! SOLD AT LEADING PAINT, HARDWARE AND DEPARTMENT STORESZ THERE IS A DEALER NEAR YOU!
MAT NO. 6
N24237.02
7-SWP-000109741
WK-WmSLIKE BAKES ENAMEL!
17111 m Jl 1 Jk from the famous laboratories that gave you Kem-Toce!
AJuJiruLU^^^
/VH'4f/&tC6*S7ie , /7/v'/s#/v/eA&nz#&*s,
WZ 8A7WGOQAfS,
New sensation! A orie-coat miracle! GI.O! No primer, no uiulercoater needed!
Easy to use . , , Kcn-Glo smooths on in a breeze!
Lovelyand colorful.. , Kem-GU> has deep rich baked enamel lustre!
Scrubbahie... hut KenvGlo cleans as easily as your refrigerator! Try K.emGlo!
EASY TO APPLY!
DAIES INS TO 4 HOURS!
ONE COAT COVERS! WASHABLE!
NO PRIMER!
SCRUBBABLE!
NO UNOERCOATER!
READY TO USE!
9 GORGEOUS COLORS AND STAY WHITE WHITE!
Punishing tests pravs
Kem-Gla
1 <jjB. 1 Jj^-_
STAIN MStSINNTt 10CKS OtfT SKEASCt WITHSTANDS SCOfFS! RESISTS HRM VMTBM
gives you gorgeous living rooms. dining rooms, bedrooms &&<!!&
________________
9 They're out of ibis world! New Hem-Tone
VOCUE PEEP COLORS! The latest, smartest
5"*'!
coiars in deeptones! See them atyour dealer's.
MADE WITH
KEH/'-OIL
! REAL ML FORTIFIED WITH SFECIAL RESINS
I --far extra darafatllty . , InHag baialyl
| ItfrTMinil! halm MUCMMTEL IK
4fta--, ::
-w*
APPLIES
RIGHT OVER
LIKE MAGIC! WALLPAPER!
ONE COAT COVERS!
DRIES IN ONE GALLON ONE HOUR! DOES ROOM!
Insist OR genuine KEM-GLO and KEM-TONE! Sold at leading paint, hardware & department stores! There's a dealer near you!
ACME WHITE LEAD & COLOR WORKS, DETROIT W. W. LAWRENCE & CO., PITTSBURGH THE LOWE BROTHERS CO., DAYTON
JOHN LUCAS & CQ* INC., PHILADELPHIA THE MARTIN-SENOUSCD., CHICAGO . R03E33 PAINT PRODUCTS, INS* DETROIT THE SHERWIN-WILLIAMS CO., CLEVELAND
MAT NO. 5
N24237.03
0007-SWP-000109748
a arm mum w al l -w o o dw o r k f in is h
HJOKS-WJISHISWl BAKED [HAMEL!
I FOR KITCHENSl \r i! 1 FOR BATHROOMSl]
1 FOR WOODWORK!
<v,f
P "teSKiawygm -y.^r.?u
*3TM!
ifTM
a,v >
WSSfiS**
*
.!**&. EJ *,-
? ffi m
i: roifi -BH
k |l i
n
*'4& *!'
1 Gal. does average kitchen!
2 Qts. do average bathroom!
Sensational NEW research development from tfie/^O*^* laboratories!
KEM-GLO
MIRACLE LUSTRE FINISH FOR BATHROOM, KITCHEN WALLS AND ALL WOODWORK!
For the first time--you can give your kitchen and bathroom walls* woodwork and furniture in every room* a finish that's smooth as plastic! Washable as chinaware! Beautiful as polished ivory!
What's more, you'll be astonished with Kem-Glo's ease of use. It really glides
over walls, woodwork! Only one coatneeded! Yes, one coat covers most surfaces!
Try Kem-Glo! You'll be pleased with Its ease, delighted with its beauty, thrilled with its amazing washability! You'll agree, there's never been anything quite like Kem-Glo!
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ONE GALLON DOES A ROOM BEAUTIFULLY!
OIK COAT COVERS! RIGHT OVER WALLPAPER! ORIES 1 IN HOUR!
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INSIST ON GENUINE KEM-TONE AND GENUINE KEM-GLO! SOLD AT LEADING PAINT, HARDWARE ft DEPARTMENT STORES! THERE IS A DEALER NEAR YOU! Ami: Wile Leif & Color AfaH Detroit W. H. Inna 4 5i. Muni Ih [mUtaHt. Oa^an kkilicssSCoJic, Pttttphii n Mufin-Seuv Ci, CSiasa ec^irsPjini Praticls, lo; . DsUat Hj StaVbs (n, Clirelml
MAT NO. 2
N24237.04
0007-SWP-000109775
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0007-SWP-000109785
LEADING CHICAGO DEPARTMENT STORE REPORTS:
Three civ mimic nniis u rapped up in one sales-corapelling package move K-em-Tonc, Kem-Gio and related items in quick, frequent companion sales! The KEM-TONE DE LUXE MERCHANDISER is a knockout! Illuminated display dramatizes 64 featured colors. The KEM-CiJ.O MERCHAN DISER features generous si2e panels of Kem-Glo in colors that match or harmonize with Kem-Tone to promote companion sales. The KF.MTONE DEMONSTRATOR shows Kem-Tone covering wallpaper, the most effective sales-dinching device ever developed to move paint.
IT PAYS TO DEMONSTRATE KEM-TONE and KEM-GLO!
FOR FULL INFORMATION-... PHONE I WIRE! WRITE!
AmWMULsd li MorPtartu.Bttrolt W. W. Lameara 4 Co., PittstHKfh.TM Lo m Brethsrt Co. Daytan John Iwu a Ce,, Ine.,
PhBadelpMa . TM Martin-Somer C., Chicago Regers Point Produet*, Iwe* Satroit. The
Co., Ctavslend
This ad appears in the February 24 issue of Retailing Doffy> tells 24,717 department store executives and buyers of the new Kem-Tone, Kem-Glo demonstrator--merchandiser.
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New Kem-T**e efves yi those hi rtus fworir. MAXtWS--KRM.TawfVa{|V
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TIE IN! TIE IN WITH THE G*(ATE$T, mit&EST-Hmm ADVERTISING CAMPAIGN IN PAINTHISTOAYI
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Blanketing the Hardware field and reaching tens of thousa April issues of American Paint and Oil Dealers; Building Supply
N24237.09
0007- SWP-000109831
SELUH6JOBFORM! hard-hitting ads!
PRE-SELLING
THIS SPRING!
ITS "LOCAL-NATIONAL" ADVERTISING . . . RUNNING IN YOUR OWN DAILY NEWSPAPERS AND SUNDAY SUPPLEMENTS . . . REACHING PEOPLE IN YOUR OWN NEIGHBORHOOD BRINGING THEM TO YOUR STORE FOR KEM-TONE AND VOGUE DEEP COLORS l
DISPLAY! DISPLAY KEM-GLO AND KEM-TONE! MAKE MOKE
MONEY ON THE BIGGEST PROFIT BUILDERS IN THE PAINT FIELDf
Acm* Whit* Lad ft Color Work*, Detroit W. W. Liwrenct & Co., Pittsburgh Th Lawft Brother* Co^ Doytort John Lucas & Co., Philadelphia Tho Martia-Sonoor Co., Chicago Ragari Paint Prodod*. tne.r Detroit . The Sherwin-Williawns
Cloveland
of Kem-Tone dealers, this smashing spread appears in the V Hardware Retailor; and the April 7 issue of Hardware Ago.
0007-SWP-000109832