Document 65bRnjvJrqxm1xyOJvx1m30ME

-"-`ntn v t\ ria > m " `rf ^- ~TtTYirhii r Om>. sill "-slo a ~ a 11 Qm -C--* 5 O * 53 =3 3 rt3* 3 =r v= 3a 22jR2@2E2222j r[ 'HIS "pie" chart is a picture of a typical paint* ~ ing business--your business. < The whole "pie" is the money you receive for your Jobs. A large piece pays for labor--preparing the paint, preparing the surface, {minting, etc. e Another piecepays formaterials.'' A third pieceisabsorbed by youroverhead andjob expense--rent ortaxes, cartage,bad debts, wasted paint,etc.* The fourth piece goes to you--it's your Profit. It represents the money you have left after paying for labor, materials and overhead.* In order to make your business moreprofitable, you've got to increase^ In relation to the other pieces,the size of the piece called "Profit".This can be doneonly by making one or more of the other pieces smaller. - 2 f* o o 0 01 Ol Vi-- L r I I 3 -- ^ * -- * " ~ S 2 o| * -- <-- --- *-- i?! s.-- -i ~Hi\ fl p , O PAINT can be used without ",,.`n,c Preparation. Many paints I- IWr^,C^*iderabUt time to prepare. iI *5 riod conijTILS** lolh. 4 m malarial is _ TtwilWhug t 3JK3 L U.K.. o o o O! cn Q U3 *trnm-----r~-'n*r tdVi I fin ICE MATERIAL COSTS II ' dal fim you an average spread ad ore teat per <aSan ants you Icta thaa ^e* you leu coverage--? the point* coot ' Rollon. Bet. H "the 7D0 aqaarc (oat'* about S2J0 per (aHoa and "a SOS t mala $3JB0 per gaRon. your aaa>> I ia worth talking about. dead paint, in moat facalitic* toIS2Dper galioo. It will cover 708 . on the aiera/fc, one coat. Thaa. ' Dutch Hay white-lead paint eaets ia cent. That means a aurcr probe. ~ l; lI [; REDUCE OVERHEAD EXPENSE I* * : * ? J **1' v teta :<1; iS ! --Aas.ajj. T-treJanei, ^ (** **v <r f * - -rrfTf M~V - ~ r ASTED paint costs money. V r Half-empty cans of "this and that"are needless expense. This paint was bought at various times for va rious purposes; some was used and the balance left to skin over. It*a chained off as Overhead. The painter who standanfixes on Dutch Boy white tod paint has no "left-over" problem. The quantity of paint estimated is mixed as needed. Any materials not used on one Job are usually food on the next. Whitelead is a stock hem; so are Inured of, flatting od,colors and drier-Ostdi Boy white-lead paint is adaptable to any paint job--there Is practically no i a surer profit. cow 3'.sr < w7:f -2 H"*- <U CgD c l . 2a-*2*T oOe " o 53r* O35> 3- o o 0 cn 01 f r '/A fA 'r HERE are several reasons why it y yu to us every joh. o Four reasons are given below. c Here.| paint helps you to earn and keep a reputation for turnii jobs. It is the Painter's Paint.. flahc" ot the jofe,1 the joh. ~ Dutch Boy jobs look better because the pain^ because the paint is mixed to fit. GALLON-A-MINUTE MIXING aI & 7, OW much time and effort do you usually spend in getting a gallon of paint ready for the brush? If you're using Dutch Boy All*Purpose soft pastewhite-lead you needspend only a few minutes mixing enough paint for a six-room house. All-Purpose soft paste is the up-to-the-minute form of pure Iead-in-oiL It is ground in pure linseed oil and a small percentage of pure turpentine. It needs no breaking up. With soft paste, mixing is just ABC: (A) Knock off the cover and stir in the free oil on top of the lead; (B) dump the lead into a mixing tub and rinse out the keg with a little oil; (C) add the necessary thinners and drier (and colors if needed) and mix. HIGI * St Itowhlfc coot psttj wo* Mi I Mtl I.N S Mil t ul M* 1 * ; 'OP-NC I lure of 1 lm jwin is i The fact that ' end other should not < WORKS EASY HIDES WELL-GOES MR m T* 1 ' I' HE easy-brushing quality \ of Dutch Boy white-lead paint is so well know^among experienced'painters that it secrnsiip<-r<)>i siding, of between 650and 750 square feet per gallon, one coat. Tilts exIra spread is due. too. to the oparitv and fir l SMALl *\ stock ucts gives L a = nr -- S- Q *< - r 0 __ -- sr Z~ " r* 5 o h- 3 ; g rt- = 3 r* 2T z =r ; = 2 . * f(C ftyrflpty you to use Dutch Boy white-lead paint on djvefl Here's another: Dutch Boy white-lead ^petition for turning out good-looking, long-lasting _ # mixed at the job, for the job, by the naan who does tec because the paint is tinted to suit. They last longer HIGH QUALITY AT LOW PRICE f_l Out tlwdm c b m pettyitW* mi DiTni nor wirnM.rs.rp min t u * tww-cmat 1 0 l.teared <M cost per fUflw* WJI M9 4*9 Ml Ml Ml Ml 1i(TC*U.IO Qr ItN IM M, IkM 141* 'im M.JI 11.49 1145 II49 11.79 17.99 1144 I7J9 11.75 11.99 .** 1.44 . J-4J 147 Lit 414 . .ill 141 144 144 4JJ . 4J7 I 441 1." 1 Ml) Ml .Ml 1.11 ! LIS i Ml. Us , US l Ul, M7 j Ml | Ml Ml.MUlllltn MS 1 til i US f US . Ut i U 1 1.41 j tU | iS M)li.tiaa!Mi,ui:u iaiMtiMiiMiiMS| tnl ms Miiu.tn;ui'uiiMiui:uiiMi|iMiij ui| ur Mi|Msiiiiiui:ij,|ijiiui tn.i.ali.nliJiiiJa mi MS 1 Ml > us us Ml Ml Ml MS MS Ml MS ISO 1U * ** Mk he* fast* m llm 0M t *' ? OP-NOTCH quality n only one l i tore of Dutch Boy white-kod point. Low price i aMlnr important feature. The fact that wbilcdcad in mM by unfit and other pairta ore aM by metwrr should not complicate year coat compact, ton. Jmt remember that, lor the firm coal on a repaint job, 100 pounb of lead, 2 (ml* font of ail. (allara of turpentine and I pint of drier matte 7 (aliens of point. For the finish coot, 100 pounds of lead, I (at* lees of oil and I pint of drier make <J4 fiollona. Divide cost of materials by mm* ber of (aliens and find your cost per (allon. THE PAINT FOR ALL PAINTING ' SMALL, easily-handled ' stock of Dutch Boy prod* mm soft paste white-lead. Dutch Boy flatting oil and Dutch Bov L mi O 0o 01 01 r difrr. r~ t Egrra___tf .AVk . Jd.___IL. JJ r~rOW much time and-effort pure linseed oil and a small 2 do you usually spend in percentage of pure turpentine. getting a gallon of paint readyIt needs no breaking up. With for the brush? If you're using soft paste, mixing is just ABC: Dutch Boy AI1 -Purpose soft (A) Knock off the cover and pastewhite-Ieadyou needspend stir in the free oil on top of the only a few minutes mixing lead; (B) dump the lead into a enough paint for a six-room mixing: tub and rinse out the bouse. All-Purpose soft paste keg with a little oil; (Q add the is the up-to-the-minute form of necessary thinners and drier pure lead-in-oiL It is ground in (and colors if needed) and mix. WORKS EASY HIDES WELL-GOES FAR T 'Ol oO =?=! <o -r S " O'" --i - m 3^ 2 51 rt O co o p 3- to CO '' ~ HE easy-brushing quality . of Dutch Boy white-lead paint is so wel! known among experienced painters that it seemssuperfluoustomention it here. Lead and oil pain t goes on nicely and levels off smoothly. It has good hiding power, due to the opacity of the pigment and the fineness of its particles. Dutch Boy white-lead paint has a spreading capacity, on typical siding, of between 650and 750 . square feet pcrgallon, one coat. This extra spread is due, too, to the opacity and fineness of the pigmentand to its free-brushing quality. Once mixed the paint stays mixed and it rarely is nec essary tostir while painting. Dutch Boy white-lead paint is good to the last brushful-- there's no grit or sediment to settle out in the pot. nets forpn you n useDi: paste linsee L drier; : oiL F< : wail o0o 01 01 L I ,irt< r , 4tli| JUJMM turpentine. *ng up. With is just ABC: : cover and n top ofthe lead into a is c out the (C)add the | and drier p) and mix. SfiW .... ... 9d.*4 ui U4 UT J.II ' 1 l >1* >.1 11.11 J.5 J.H MI 1* ' XI* . JJI . Ill l.l i J.t* | X5J 1.57 XI* - J.n f 1.21 j ;> f lot | uI f x? 111 i J.IS I 219 I iil I 2.5* t tU XI* ' X22 1 rU JJ ' 2J4 JJ7 141 2.4) . 2.41 211 , ID j J.U l.M r | 'P-NOTClI qtniity only one tea. ture at Dutch Boy white-lead punt. Low price h another important teature. The tact that uliitchsl it cold by weight and other paints ere sold by measure should not complicate your cost compari son. Just remember that, tor the first coat on a repaint job, 100 pounds of lead, 2 gal lons ol oil, V/i gallons of turpentine and i pint of drier make 7 gallons of paint. For the finish coat. 100 pounds of lead, 3 gal lons of oil and 1 pint of drier make U/i gallons. Divide cost oi materials by num ber of gallons and find your cost per gallon. THE7PAJNOORALL PAINTING Oo e.sr=! v7e? -2 " mO o o. H and 750 bn e coat. je, too, to <ss of the Irvshing pc paint vis nee dling. aint is (if ul-- ent to SMALL, easily-handled stock of Dutch Boy prod* ucts gives you the "makin's" forpractically any typeof paint you need. For outside painting use Dutch Boy All-Purpose soft paste white-lead, Dutch Boy linseed oil, Dutch Boy liquid drier and Dutch Boy colors-inoii. For inside work on plaster walls use Dutch Boy wall primer.Dutch Boy All-Purpose soft paste white-lead, Dutch Boy flatting oil and Dutch Boy colors-in-oil. Nearly every thing you arc called on to paint --wood, plaster,concrete; brick, stucco, stone; houses, stores, factories; rooms, halls, porches; walls, floors, ceilings--can be painted, and painted properly, with Dutch Boy white-lead paint--pure white or any tint of any desirable color. L