Document 659zy3ngDVoB0GbGJb96LaRE
The Anaconda Company
25 Broadway. New York 4. N.Y.
March 11, 1958
Mr* Vletor Armstrong, Vice Proaidant Kenyon at Kckhardt, Ina. 247 Park Avenue Mow York 17, kew York
Doar Viot
/I
Referring to your latter more promotion for load and sine, Ject have boon used recently by
and tine producers.
egarding
ot of WOJ
this sub-
itatives the lead
Both the Lead In can Zina Institute hare pro and applied research, in the support would be forth
Anaeonda compared with our both of the previ pro rata share of believe we aue 339 a sine, and tion that fere these now being ties is d
aoeiatlon and The Amori st epping up their basic tation. that promotional worth-idilie developments*
is relatively minor, as Ve, of source, belong to de associations, and pay our
is being done, I don't pvt a big Anaconda push behind
disagree with your observabe of servlae, and are not
to Aeteraime ehether axploita*
t Nr, Kimberley's observations about
the "third
intriguing only because they are so
vague. In fact, Z don't knew what he
j. TobblnstJM
Sincerely yours, Qvtgiaal sliced by
d* 9* Nabbias
Advertising Manager
Mr. P. H. Hurless*^
auk:
N 3868
C*'-'"TM
Do you have any thoughts which could lead us in ic. 'tive direction?
J.
1SR000245