Document 61BMq2edQjk5znk5E4nBGJkm

Publications Snips Magazine 5707 W. Lake St. Chicago 44, 111. The Real Push Behind Sales PREFERRED as an effective advertis ing medium by many notable industrial advertisers year after year, and many Prominent Jobbers who know their market well. During the past year over 400 firms used space with us. These valued patrons see in our 14,574 readers, a carefully selected and substantial buying group, worthy of "talking to" month after month. SNIPS is packed each month, from cover to cover, with hundreds of live news stories and exclusive pictures in cluding practical applications of latest advancements of the Sheet Metal, Heat ing, Air Conditioning and Ventilation trade. No long contributed stories. It's all field gathered material, secured the hard way, rubbing shoulders with the readers. Such work gets for the periodi cal a reader interest seldom found in a trade publication. You'll find this feature the basis of the sensational inquiry pulling power and sales producing value of advertising space in SNIPS. Rates for space have always been con servative. The carefully figured current rate with cream coverage available at the extremely low rate per thousand distribution is truly an exceptional value at this time. January Annual & Winter Market Number--March Anniversart & Spring Market Issue--September Fall Market Issue--December Holiday Greeting Issue--Further information gladly sent on request. ABOUT SNIPS' MAILING LIST It's truly a select group that gets SNIPS. They are the outstanding firms and individuals in the trade whom the better supply houses are selling or trying to sell. They are the contracting and in stalling concerns whom the principal jobbers and distributors of the industry --people who really know their territor ies best--consider worthy of cultivation by mail, promotion and salesmen's calls. These advertising people always alert to serve you: H. F. Hoy, Nick Carter, and Ed Carter in the Home Office. In the East, Snips Magazine, 141 East 44th Street, New York 17, New York, MUrray Hill 2-1647. In the West, Maurice A. Kimball Co., 2550 Beverly Blvd., Los Angeles 4, California, DUnkirk 8-6178, and Rm. 767, 681 Market St., San Francisco 5, Calif., EXbrook 2-3365. 1612 ENGINEERS OF HUMAN COMFORT The Heating, Ventilating and Air Conditioning Engineers through their work and research bring to our homes, schools, offices, factories, theaters, hospitals and other public buildings in both summer and winter, that climate best suited to our comfort and health. These men realize the basic importance of heating and ventilating as a primary element in the well-being of civilized mankind, living and working mostly indoors. They are truly Engineers of Human Comfort. Started in 1894, by a small but progressive group, The American Society op Heating and Ventilating Engineers now numbers over 9400 members, whose express purpose is to improve the Art through the interchange of ideas and the stimulation of scientific research and invention. The Society membership now includes engineers, educators, scientists, physicians, architects, contractors, and leaders of industry. Membership consists of Charter, Honorary, Life, Presidential, Member, Associate, Junior, Affiliate and Student grades. The management of the Society is entrusted to 4 Officers and a Council of 13 elected members. Continuity of policy is insured by electing 4 men annually for a 3-year term and retaining the retiring president of the Council for 1 year. Two national meetings are held each year--the Annual Meeting during January or February, and the Semi-Annual Meeting usually in June or July. The three major activities of the Society are: Membership service, Publication, and Research, the record of its accomplishments being permanently recorded in the annual Transactions. Headquarters of the Society are maintained at 62 Worth St., New York 13, N. Y., and its research laboratory, devoted to the study of fundamental principles of heatffig, ventilating and air conditioning, is located at 7218 Euclid Ave., Cleveland 3, Ohio. In September, 1894, a little group of nationally known engineers, educators and manufacturers gathered in New York and agreed that the great art of heating and ventilating deserved and required recognition as an essential, distinctive and highly specialized division of modern engineering. These keen, alert, progressive men knew that the methods and equipment of their day could be improved, even beyond their own vision, if all the personalities striving for such improvement could be welded into one organized cooperative group imbued with the same ideals and aiming for the same goal. They therefore formed them selves into the nucleus of such an organization and called it The American Society op Heating and Ventilating Engineers. Foreseeing the need for research they made it one of their first acts to establish a Committee on Standards. That the Charter Members had great faith in their enter prise is evident, although little did they dream that progress would be so rapid in their profession. During the intervening years, since that little group of 75 pioneers unfurled the banner of The American Society of Heating and Ventilating Engineers, thou sands of the real leaders of thought and action in heating, ventilating, and air con ditioning have gathered about that standard and carried it proudly before them far along the way of outstanding accomplishment. They may be identified among engi neering groups by the distinctive emblem which was'adopted by the Charter Members. The first Annual Meeting was held in New York, N. Y., January 22-24, 1895, and . the organization was incorporated that same year, .under the laws of the State. 1613