Document 60YBe2Bw3opMn6oE60986Z33

larket of thg Worlds Best Products New Rainier Bock Masterpiece in Taste, Nutrition and Flavor, Helpful, Healthful, Wholesome _ i bin riMain FLOONIN4 WBC H UNI *AWB %. Greal Problem Finally Solved of Making Beer Like the Old Brews, the Excess Alcohol "Being Taken Out by a Special Process Corner Fifth and Brannan Sts. c' After having hern accustomed to alooholic beverages from the prehistoric aces, mankind items to be about to discontinue their use altogether. In other words, man Is about to suddenly wrench himself away from a habit almoat aa old as man himself. For the earliest tribes known to ethnology re sorted to fermented drinke made from barka, root# or herbs for }purposes of emotional exaltation, religious or tribal Expert opinion, medical, biolog ical and ethical, differs a* to the exeet function fermented drinke have played In the human econ omy. though all admit It has been very large as regards Its stimula tion of ths psychic life. The tendency today, at least from the way the prohibition movement has extended Itself In recent years. Is to cut alcoholic drinks entirely out of the emo tional, sexual and Intellectual life of the race. A'e to exactly what forces con tributed to this movement toward ">ta! abstinence from all alcoholic beverages, there le a wide differ ence of opinion. Some have at tributed the principal cause to the abuses of the drinking habit and the social evils resulting therefrom. . But when one considers the mighty disproportion between drunkards, chronic guillers. crim A inals and the millions who con sumed alcoholic drinks In modern. Mon. as their forefathers hsd *one for uncounted centurlee. this hardly seems to have been the real <-tse. ' -s. _ To the student of sociology the real cause of the widespread move ment to abolish the consumption ->f beverages with a large alcoholic ontent has been due to the ri lulrements of modern industry. INDUSTRY HELD CAUSB OF MOVE Long before the prohibition movement aa an organised insti tution, bant upon maktqg the Na tion dry, started on its oareer in good citizens, no mat(4r what 'hr sacrifice, ought to obey It. The great problem before the people .the country le to provide s dally beverage that will be stimulating, satisfying and act at the same time ae a digestive solvent, yet contain no more than the amount of alco hol permitted by the law. THE RAINIER COMPANY SOLVES THE PROBLEM Just soch a model substitute has been manufactured by the Rainier Brewing Company, which Is now placing In the market a nesr-beer ao like the old alcoholic article In all respects as to defy even an ox- pert to telj the difference In flavor. It has ths same sharp tasre, It Is palatable and satisfying. It has '.he same rich golden hue and that creamy pungent foam so dear to the beer drinker. Besides It Is rich In malt food content and has ex actly the same solvent qualities of the old beer. A glass of this beer would entice even Oambrlnus him self and make him Indifferent to the loss of his throne. Woen the prohibition amend ment came like a bolt out of Mte aky. (t struck the Rainier Brewing Company very hard, for this cor poration for some years had beon placing all Its earnings in Improve ments. It occupies one of the flneit brewery plants In America pud represents an Investment of over 12.000.000. . Faced by a great loss of Invest ment capital, after studying the whole problem. General Manager 8amet and the directors of the ; Rainier Company resolved to on- ! gage In the manufacture of a sub stitute beer. MEW RAINIER PRODUCT LIKE OLD BEER A study of the situation by the Rainier management showed that there were a number of near-boer products on the market, but that they were not making much head way, because the people did not take to them, and were suspicious of their' Ingedlcnts. 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