Document 5kxGx9pbEXJynn3pX1dQQgqdD

Trade Publications Domestic Engineering 1900 Prairie Avenue Chicago Trade Publications Automatic Heat and Air Conditioning 1900 Prairie Avenue Chicago Domestic ENGINEERING covers the contract ing and merchan dising phases of the plumbing and steam, vapor, vacu um and hot water heating, oil burner, gas burner, stoker and air condition ing field. It con centrates primarily on the technical and mechanical de velopments, mer chandising ideas, office and shop methods and news. The men on the staff of Domestic Engineering have a total of over 200 years of experience in the plumbing and heating field. They have been in at the birth of new products and the inception of marketing plans for them; they have sat in at marketing councils where their advice was effective in securing new sales volume. Experience gives a background to Domestic Engineering for which there is no substitute. It shows itself in such obvious ways as files packed with marketing data and in the adequate satisfaction of reader needs. Since its inception in 1889, Domestic Engineering's first consideration--and last --has always been for its readers. Its staff has spared no effort in its endeavor to help these readers; to keep them informed on all of the latest developments in their industry; to provide a wealth of technical information direct from the pens of the leading authorities in the field; to solve for them the many difficult problems which arise in their work and to supply them with all of the important news of their industry, while it is news. In addition, Domestic Engi neering maintains a Readers' Service De partment. As its title implies, it is the function of this department to fur nish accurate, re liable information, at no cost to its readers, on various subjects pertaining to their particular* business. Through this department the readers ' problems are analysed and clarified. Engineers, thoroughly familiar with the field and its problems, offer readers dependable answers to all questions of a technical nature. Merchandising experts, with,.years of practical training to their credit, assist;these men in formu lating merchandising plans,. preparing mailing pieces and direct mail letters. From this department they may also obtain reliable buying information. Thames and addresses of manufacturers of equip ment used in this field are available on short notice. Product information; too, may be had by the reader. Time and again this service has worked to the mutual advantage of both dealer and manu facturer; the dealer is put in touch with a trustworthy product and the manu facturer secures a reliable dealer. The leadership of Domestic Engineering in its field, earned by its service ta its readers and by its long established, aggres sive editorial policy, has been responsible for attracting as its readers the active business builders in the industry. This same leadership has attracted to its pages the advertising messages of many of the leading manufacturers in the industry. 930 ealers in D automatic heating and air conditioning equipment come from many indus tries. To reach y-ij * whether or not you have proper access to desirable, poten tial dealers. The economical and effective way of doing these dealers of automatic heating and air.conditioning equipment, manufacturers may choose of two ways. One is the long way around and is far more expensive. The other is the direct way and, of course, the eco nomical way. Choosing the first way the manufacturer your story in Automalic Heat and Air Conditioning. Business analysis of the readers of A utomatic Heat and Air Conditioning based on December Issue 1934: Automatic Heat and Air Condition ing Dealers and En gineers............... 7750 While some of these dealers were formed must use space in the various publications, primarily to sell oil burners, room coolers each reaching particular segments of the or some other type of automatic heat and automatic heating and air conditioning air conditioning, the big majority were industry--an expenditure in each pub lication. Choosing the second way the manu facturer may use space in Automatic Heat and Air Conditioning, the publication designed to blanket the entire industry, the direct and economical way. Your message in the pages of Automatic Heat and Air Conditioning reaches those dealers who are actively engaged in selling automatic heating and air conditioning equipment and specialties. This includes specialty dealers primarily interested in electric appliances, including radios, wash ing machines, etc., heating dealers, coal primarily selling some related line such as steam and hot water heating, warm air heating, electric appliances, refrigerators, etc. Less than 24 per cent of the total comes from any single one of these groups. They are in reality specialty dealers handling more than one line. Miscellaneous dealers in steam and hot water heating, warm air heating and electrical appliances who are considered dealers in some form of automatic heat and air con ditioning but are not yet definitely classified............ ............. 973 Consulting Engineers...... ................ 53 dealers, electrical contractors, oil dealers, Manufacturers and representa refrigerator dealers, hardware dealers, tives of manufacturers of automatic automobile and accessory dealers, etc., heat and air conditioning equipment 1,240 who have taken on the sale of automatic heating and air conditioning equipment. Whether or not you obtain your share of business from the automatic heating and Advertisers....................... 50 Advertising Agencies....................... 305 Office, file and men................................ 100 air conditioning field depends upon Total Circulation.............................. 10,471 931