Document 5kn3ZLMkNN131yv5qeqGxNEd4

32 April 1929 THE PAINTERS MAGAZINE your knife?" Twenty-five of those knife salesmen gave him the knife and didn't say a word. Only five of them said, "Why can't I sell you a knife?" Only five out of thirty thought, "Here's a possible cus tomer for a knife." Think of itl It is perfectly absurd. Other tests have also been made in hardware stores as to the reaction of the paint salesmen. The results of the in vestigation have been as follows: 1. General appearance and per sonality--Fair. 2. Skill and interest in deter mining customer's exact paint needs--62%. 3. Technical knowledge of paint and painting--86%. 4. Knowledge of color schemes --77%. 5. Skill in advising customers' --Poor. 6. Skill in building up desire for the paint--64%. 7. Skill in securing additional painting work--58%, 8. Skill in handling objections and difficulties--Poor. Out of this they proceeded to develop courses that would build up the painting trade where it is weakest. I don't think anything you could do would help you as much as participating in this course. Therefore, I think as an example of the advantage to the painting trade I am merely going to leave with you my state ment that, if this doesn't prove to the master painters the advantage of the In* ternationai, I don't believe talking for the rest of the day would do very much good. Mr . Tu r n e r : Ho w much profit does the International receive out of these courses? Mr . Ru b in s : They receive no profit. Mr . Tu r n e r : Will you answer me this question? What do we get out of the money we turn into the Interna tional Society--the money we pay as our per capita tax? What do they do for us ? Mr . Ru b in s : There is twenty min utes left, and I will be glad to take that time to talk about the value of the International. Up to three years ago the budget of the International was so small that there wasn't very much the International could do for us. The year that I was president of that asso ciation I traveled 12,000 miles. I was outside of this State for nine weeks, besides the time I spent within the State. I got $400 as salary for the year. The load of the International is per fectly enormous. Mr. Paul, here, comes from New York City. His firm sends him out here every year to bring us a message. The people from the O'Brien Varnish Company sent Mr, Reese here. Why do they do this? Because there is an International Society. Mr . Tu r n e r : I know that they are active. We see that in Th e Pa in t e r s Ma g a z in e . Mr . Ru b in s : Let's see what they have done in ten years. The biggest thing they can do is to have their In ternational convention. I have at tended ten of them--Louisville, Ky.; Toronto, Can.; Kansas City, Mo.; Philadelphia, Pa.; Des Moines, Iowa; Atlantic City, Milwaukee, Houston and Buffalo. The International convention is the greatest thing for the paint industry that the master painters can have. Many of them have it as a vacation. The younger men'come for business and what they can get out of it. It can be used as a good time and as an education for the master painter. They put me in as regional vicepresident, and all they gave me to cover was from Wisconsin to the Rockies and from there straight down, covering Texas and the rest of the States down there. This year the president is from the East. I think that the International has leaned too much upon Rubins taking care of the Northwest. Lead Plastics ``Lead Plastics" was the subject of a paper _p_rjesented uby,T Cha/r-lei s,, tHt . uWre^kbkb, representing the Eagle-Picher Lead Company, Chicago, III. Mr. Webb spoke as follows: I HAVE been requested to talk on "Lead Plastics," or more properly "Plastic White Lead Paints," Which are now belug used so largely in modern wall dec- oration. nl^naL^I^one noaS rSSl'SS wm be construed as a critfcism of any Tther tvneof nlastic paint I have no P ,p ,_ f Diastic TM,tJ,^tryT\rfieve 111 Sthemaremakf Iffort lo mate the Telt 'pa!n"theyTuow how to Plastic white lead paints are not new and no claims is laid to originality. Our forefathers used combinations of white lead, whiting and other materials and found them to give the utmost of service apnadintssaatriesfabcetiinogn. useTdodmayorethlaesrgeelyplathsatinc ever before, and their durability has not been decreased with the changes in manufacturing processes. A standard formula for a good plastic white lead paint is as follows: Regular paste white lead pounds. .100 pSuing on, 2i% Best Japan drier, pint....................... & The white lead is broken up In three warts flatting oil and the whiting in the other three quarts. When both are broken up the whiting mixture is stirred iteo the white lead mixture and the batch is stirred until thoroughly mixed. Then ll^tla^ttr^ghllteen wte^ Paint la strained through screen wire, It will be noticed that plastic white lead paint is a very near relative of the Swedish putty of our forefathers............ Other pigments, such as plaster d Paris, silica, asbestine and prepared wall plaster may be used instead of whiting or in addition to whiting, depending upus the texture you wish to produce. A Illtie fiat varnish may also be used in place of part of the flatting oil and this will pro duce a harder and more durable surfoci. In the preparation of these remarks it never occurred to me that it wouU .be possible for me to tell you gentleman anything that you do not already know, but if I succeed in reminding you d some of the things you may have tempo rarily forgotten or if I succeed In stars ing a discussion that shall add some thing to our fund of information, liici shall be glad and thankful chat corded the honor of appearing on taa program. Trend in Decoration i The trend in wall decoration mov ] in cycles. Not long ago very rough w- i. tures were the order of the day and Uu< ` were demanded by the public, hut lU i lady of the house found it tiresome i. live day after day in such rougli sur roundings and she caused a change i; style. Now, the more modest textum are popular ami this gives white la: plastic paints an opportunity to come ii:u their own. Because of the large prop-.; tion of linseed oil in white lead plasi;: paints, the drying time of this mater.*, made it necessary to delay the job v\ long when ultra-rough textures wew ikmanded. The material would not set l ; : quickly enough. On ordinary textura. however, white lead plastic paintB **.: ' quickly enough for all ordinary jobs ar.: . many good decorators use white lead pli* tic paints exclusively. The advantages of white lead plau.' paints are many, one of which is the fcu that all home-owners know what wtuu lead is and how it has stood the to of the centuries. Ifc-.dg^nb^iecesBary ij pend a hit uf time s*Him; a clunt*, sum m v* iu iu Un j \w i piuiluoi *31 st you tell him y m an. gojnv to u m v d 1 ] iJ on his jjb he knots * In i*> r l 1 Another advantage of white lead paints is. that one docs not hayjyte any time>ar. inn # m siiuQ 1 d coat o'f-plastic-^hite^lead paint aft^Ciioon will be' ready' for glazing^ morrow. Another thing that makes the use white lead plastic paints desirable which should appeal to every one of gentlemen is the fact that you atvnjj) have plenty of white lead and whiting si hand and, when you have a plastic pale job to do, it is not necessary for you to __ out and purchase special material, may times having remnants left over that resent an investment that you may ag be able to turn over for some time, j* you have a surplus stock of white It* and whiting it is like having so inqd money iu the bank. 1 White lead plastic paints, when pref erly made, set so slowly that the fond tion of any sort of texture is easily ws sible and yet these paints dry overni$< so that the surface may be glazed & next day. Surfaces so prepared requbi no sizing or other preparation, but ready to receive the glazing colors t otlier treatment just as soon as the pip1 tic paint has dried sufficiently. l In closing, please permit me to dlgri^ to call your attention to the fact Ui ithe company which I have the honor represent employs me, with a corps uf 4 (Continued on page 92) ^