Document 5kg5VzX84g6ZO6z9njdEKpNaJ

292 Madison Avenue New York, N. Y. 10017 Telephone: (212) 679-6020 October 28, 1969 TO: ALL MEMBERS OF THE INDUSTRY DEVELOPMENT COMMITTEE OF THE LEAD INDUSTRIES ASSOCIATION 1970 LIA Budget Meeting Industry Development Committee Submitted herewith are an agenda and budget proposal on the subject to cover LIA's activities for 1970. These will be discussed on Thursday, November 13, during the meeting of the committee to be held at Association headquarters, starting at 9:30 A.M. The meeting will follow the agenda given below: 1. Approval of minutes of previous meeting, held October 25, 1968. 2. Presentation of Budget proposal and discussion. 3. Motions covering recommendations to the Board on: a) Budget proposal b) Assessment rates 4. Such other business as may be pertinent to the purposes of the meeting. 5. Adjournment. Arrangements will have been made for lunch and we hope you will join us. It is not possible to be specific as to whether the meeting will run into the afternoon. Please advise if you will attend. Also, whether you will be with us for lunch. Sincerely JLK:lm N10064 PN1TC00000323 Lead Industries Association, Inc 292 Madison Avenue New York. N. Y. 10017 Telephone: (212) 679-6020 October 28, 1969 SUBJECT: 1970 Budget Proposal TO: All Members of the Industry Development Committee Attached are data and discussions to cover plans for the operation of DIA during 1970. The presentation includes: Table I_ - The course of the Association's A. Budget Income, Expenditures and Operating Reserves for 1960 - 1969 inclusive B. Assessments -for the same period Table TI - A financial summary for 1969 Table III - 1969 Budget, Performance as estimated, and 1970 Proposal: A. Administrative B. Advertising, Publications & Related Programs C. Summary Table IV - Projected Income, Disbursements, and Assessment Rates for 1969 The final (and largest) section. Program Details, discusses each of the proposals for advertising, publications and related pro motion, motion picture distribution and Health and Safety. DMB:lm Approve! Secretary and Treasurer pMtCOOOOO^ N10064.01 Table I -1- A - Gross Budget, Income, Expenditures - Balances 1960-1969 196c 1961 1962 1963 1964 1965 1966 1967 1968 1969(esti Approved Income Budget Assessments Other ------Total $374,450 369,350 461,000 483,125 622.700 699,162 826,650 913.700 841,905 924,585 $371,963 340,545 471,560 391,248 515,169 643,345 812,896 878,340 623,852 806,500 $3,818 4,460 4,660 6,141 6,033 5,371 12,899 17,574 31,519 12,500 $375,781 345,005 476,220 397,389 521,202 648,716 825,795 895,914 655,371 819,000 Expenditures $332,944 319,624 412,133 ^59,477 567,754 685,139 739,739 753,253 8X8,402 900,475 ' Operating Reserves Year-end $154,365 179,766 243,853 181,765 135,213 98,790 184,846 327,507 164,476 83,001 Of income, the special assessment for Health and Safety accounted for $96,657 in 1966 and $206,087 in 1967. B - Rates in j per ton Membership Mining Manufacturing & Smelt, & Refin. Health & Health & Regular Safety . Regular Safety "tA. O C\f I960 I96I 1962 1963 1964 1965 1966 1967 1968 1969 12 16 16 16 16 L6 16 16 20 2.4^ 4.8 -- 3 4 4 4 4 4 4 4 5 H 1.2 - * Assembled Articles Health & Regular Safety 2y if 2 2 2 2 2 .3^ 2 .6 2 2i Industry Development Pig Lead. Sales Health & Regular Safe ty $ .42 .52 ,65 54 ,80 lo05 1.10 .91 ,90 1.17 15* 28 . '970 1 re-', 4 4 O-osM- ' M' PNYC00000325 N10064.02 -2- Table IT - 1969 Income and Disbursements Balance, January 1, 1969 Income 19&9: Membership Pig Lead Sales Miscellaneous $164,476 123,500 683,000 12,500 $983,476 Estimated Expenditures Balance, January 1, 1970 (Estimated] 900,475 $ 83,001 (a) (a) Includes a deficit of $14,538 in the Health and Safety Public Relations Program Table III - Approved and Recommended Expenditures - 1969 - 1970 A - Administrative & Technical Service Approved 1969 Estimated 1969 Pecammer. 19-0 1) Salaries 2) Payroll Taxes 3) Pension Premium 4) Business Insurance 5) Health Insurance 6) Group Insurance Rent bj Travel & Expenses s) Annual & Committee Meetings 10) Professional Fees 11) Printing & Office Supplies 12) Telephone & Telegram 13) Postage & Express 14) Subscriptions - Books & Periodicals 15) Furniture & Equipment 16) Office Services 17) Technical Association Dues 18) Miscellaneous $198,000 7,500 18,000 1,500 - 2,500 16,500 45,000 3,500 5,000 6,000 6,000 7,000 800 2,000 8,000 1,000 2,000 $198,000 (a) 7,500 14,000 1,500 2,000 18,000 40,000 2,500 4,500 6,000 6,000 7,500 800 2,000 6,500 700 1.000 $217 , oOO 9 , SCO io COO c, *0 c? u CO 2.'00 24 OOC 40. y.' . 3.00c 5,0CO 6 ''X 6 7 bOO c xo 7 COO ~00 1.0C0 . b) :) Total Administrative $330,300 $318,500 $355,200 Notes: (a) Includes $2,000 for temporary office help and $1,000 for employment Agency fees. (b) This represents a 10 per cent across-the board salary Increase for all staff In an attempt to make LIA competitive in the job market and to balance the inflationary spiral. At this time this matter has not been discussed with the Officers and Board of Directors. PNYC00000326 Table III - (Continued) -3- Notes: (c) No hospitalization benefits are provided the employees and it is recommended that LIA absorb Blue Cross-Blue Shield charges. (d) Provides for increased rental charges at present location. Does not provide for any costs involved in moving to other quarters. B - Advertising, Publications & Related Promotions 1) Agency Fee 2) External Public Relations 3) Advertising Space Production 4) Architectural & Construction 5) Cable 6) Industrial Batteries 7) Pigments & Chemicals 8) Other Product Prom.& Design 9) "Lead" Magazine 10) Conventions & Exhibits 11) ZN-75 ILZRO Car 12) Lead Abstracts 13) Reprints of Technical Articles 14) Test Programs 15) Illustrations & Photography Approved 1969 Estimated 1969 Recommended 1970 $74,500 $79,800 $80,000 (included in Agency Fee) 21,600 25,000 81,900 74.700 3S0)-- 44,340 20,700 17.700 51,200 56.900 22,700 22.700 54,800 54.900 40,000 42,000 20,000 21,000 15,000 4,000 4,000 14,000 14,000 16,000 10,000 7,500 10,000 10,000 - 5,000 3,000 1,000 1,000 $428,400 $421,200f*i^%452,960/ ZALIS & Special Studies (Approved by Board of Directors) 16) Study on off-the road electric vehicles 9,235 17) Detroit Field Man-Feasibility Study 10,000 18) Zinc & Lead Int'l Service (ZALIS) 28,000 9,325 - 28,000 - 10,000 15,400 19) Motion Picture Distribution : a. General b. Bureau of Mines $47,235 $37,325 $25,400 15,000 2,000 15,000 2,000 10,500 2,000 $17,000 $17,000 12,500 PNYC00000327 Table Til - (Continued.) -4- New Programs: SO') Battery Povered Airport Buses 211 Battery Powered Golf Cars Approved 19&9 $- Estimated I969 $. Recommended' 1970 $13,000 - 5)000- Miscellaneous and Contingencies: 22] Lead Book (Monograph) 23) Corrosion Handbook 24) Annual Review 25) Apprentice Contest 26) Organization Membership 27) Miscellaneous Literature 28) Contingencies: a- General b. ILZRO - - +,,-'#lE^00>- 4,000 5,000 1,000 1,500 2,150 - 1,000 15,000 2,200 1,200 2,150 3,400 3,000 6,000 2,000 1,500 2,900 3,000 3,000 1,500 3,000 10,000( see Item 23 above) 10,000 $26,650 29) Health-Safety Public Relations Program 75,000 c - Summary Administrative & Technical Service Advertising, Publications & Related Promotions SALTS & Special Studies Motion Picture Distribution New Programs Miscellaneous & Contingencies $330,300 428,400 47,235 17,000 - 26,650 $26,450 $31,400 80,000 *lav.|200,0d0^- \QQj0c3 $318,500 421,200 37,325 17,000 * 26,450 $355,200 452,960 25,400 12,500 18,000 31,400 Sub- Total Health & Safety Public Relations Program $849,585 75,000 $820,475 80,000 $895,460 200,000 Grand Total $924,585 $900,475 $1,095,460 PNYC00000328 -5Table IV - Estimated 1970 Inccme and. Expenditures and Rates Per Ton Balance January 1, 1970 Income: Membership Assessments Pig Lead Sales Interest Earned on Savings Miscellaneous Regular $97,539 130,000 ) 758,000 ) 5,000 5,000 Health & Safety ($14,538 ) 200,000 Expenditures Operating Fund Balance Dec.31,1970 $995,539 895,460 $100,079 $185,462 net Memberships Mining Manufacturing Smelting & Refining Assembled Articles 1970 RATES PER TON General 20! 5^ Health & Safety Industry Development Pig Lead Sales in U.S. (Est. 650,000 tons) $1.17 r r? 0OJ i0 c . PNTC00000329 5 XDC-October 27, 1969 -6- Recommended 1970 Budget - Program Details AGENCY FEE - Table III B-l Fee Out-of-Pocket Expenses Total Recommended 1970 Approved 1969 Est. Expenses 1969 $75,000 72,000 74,800 $5,000 2,500 5,000 $80,000 7.4,500 79,800 The Space Advertising, Production, External Public Relations and "Lead" editing and layout were budgeted in 1969 to include advertising agency commissions and fees. With Presidential approval the agency costs were converted in Jatjuary, 1969 from percentages to a fee basis. As a result payments for these were sharply reduced but fee payments increased. The net was $2,900 saved. So that a direct comparison can be made with the 1970 recommendations, the 1969 approved budget figures are given less the fees and commissions. EXTERNAL PUBLIC RELATIONS - Table III B-2 ..Recommended 1970 Approved 1969 Est. Expenses 1969 (a) Now included in the advertising agency fee. The general objective of LIA's external public relations program is to focus attention on lead's uses through feature stories prepared for general trade and industrial publications. These stories are written to get the broadest possible acceptance by the largest possible number of non-competing magazines. During 1969, 12 feature articles will be completed, four of which have already appeared, one on low melting point alloys, two on battery power and one on lead in architecture. Eight other articles written or in preparation will cover such other diverse uses as lead for sulphuric acid service, lead sheathed cable, lead waterproof ing, battery powered trains at the Houston airport and calking with lead wool. After two years of the program, LIA is satisfied that we can expect continued growth in the placement of articles in the trade press. ADVERTISING SPACE PRODUCTION - Table III B-3 Recommended 1970 Approved 1969 Est. Expenses 1969 $24,700 21,600 25,000 As a result of the greater than anticipated use of case history type ads in the 1969 program, costs exceeded the approved budget by roughly $4,000. In 1970 LIA expects to use the same approach and is recommending approximately the same budget as was expended in 1969. P^C00000330 IDC-October 27, 1969 -7- ARCHITECTURAL AND CONSTRUCTION - Table III B-4 Recommended 1970 Architectural Calking Lead Total Space Advertising $49,900 17,800 $67,200 ' Approved 1969 Sweet's Catalog Files $12,160 $12,160 Booklets $5,000 $5,000 Total $66,560 17,800 $84,360 Architectural Calking Lead $44,800 17,400 $10,700 $5,000 4,000 $60,500 21,400 Total Est. Expenses 1969 $62,200 $60,000 $10,700 $10,700 $9,000 $4,000 $81,900 $74,700 It is recommended that the promotion of architectural applications of lead be continued at about the same level as 1969 and that within this total an increased effort be made in lead for sound insulation, what with the increasing demand by Government, industry and the public for more efficient means of controlling noise. In this connection, LIA also recommends and has included in this program a small advertising effort on behalf of lead-asbestos anti-vibration pads. All indi cations are that this is a growing market, New York City now specifies them for a!: schools and city structures being built adjacent to subway lines. Also, Bolt, Beranek & Newman had requested load deformation data on various types of pads which was no't available. However, with the cooperation of the National Lead Co. Research Laboratory who made the actual tests and John F. Abernethy Co. who supplied the pads, the data was developed and sent to Bolt, Beranek & Newman for their comments It is expected that when these are received a paper will be prepared for publication. The precipitous decline in the use of calking lead effected in 1967 seems to have reached a plateau at a level of just under 50,000 tons. Additional research ILZRO on the actual neoprene cast-iron soil pipe gaskets completed this year confirm the earlier research which indicated this type of rubber is subject to rapid deter i: tion under accelerated corrosion tests. This further data should be most useful in our promotional efforts. LIA recommends this program be continued at the same level of expenditure. f/X)/>iZ-Ha -- /. iTEWuvl^ -= -v 2-o,c>oo - /, . // Continuance of the Roofing and Flashing, Sound Insulation and Waterproofing catalogs in Sweet's Architectural File, with the first two, also in Sweet's Industrial Construction File is recommended. Also, a new Sweet's catalog file on Interior Design will include this sound insulation catalog. Though budgeted, no Architectural and Construction Bulletins will be prepared in 1969, it is however recommended that provision be made for such bulletins in 1970. PNYC0000033I IDC-October 27, L969 -8- CABLE - Table III B-5 Recommended 1970 Approved 1969 Est. Expenses 1969 Space Advertising $24,500 17,700 17,700 Booklet $3,000 Total .124,500" 20.700 17.700 I L &* C f>3^' The use of lead in cable sheathing continued its decline to about 54,000 tons in 1968, with 1969 expected to be at about the same level. Under present conditions wherein the major consumers, the communications and power industries, use lead cable only where there is no alternative, the prospect of increasing applications in these areas appears remote. However, in a paper at the last annual meeting, Mr. C. N. Peters Wisconsin Electric Power Co. offered the recommendation that an effort be made by the lead industry to develop a more rapid and economical method of splicing lead cable. He reported that "The promotion of single and three conductor solid dielectric insulated cables with lead sheaths is certainly in order. To gain widespread acceptance, however it would be necessary to develop simplified techniques for handling lead on the joints and terminations." This recommendation has been referred to ILZRO and has received a high priority in their research efforts. LIA therefore recommends continuing its promotional efforts to the power industry at a reduced level at least until the re search effort is completed. On the other hand, LIA feels that industrial users of electric power can be influenced to specify lead sheathed cable to insure reliability of in-plant power and is recommending that this phase of the program be increased. In both instances, the programs will continue to stress the advantages of lead sheathed cable, reliability and impermeability, so that when cable systems are being designed lead sheathed cable will have an optimum opportunity of being considered. In view of the proposed ILZRO research, LIA proposes that the cable booklet planned for 1969 be postponed. INDUSTRIAL BATTERIES - Table III B-6 Space Film Exhibits & Advertising Maintenance Literature Misc. Total Recommended 1970 Approved 1969 Est. Expenses 1969 $60,200 47,200 47,200 1,000 1,000 5 *200 1.000 3.000 2.000 $2,000 - 2,500 $64,200 51,200 56,900 This market after a sharp setback in 1967 attributed to lower sales for Govern ment account, has recovered to the same peak level as the year 1966, as the following figures indicate: PNYC00000332 IDC-October 27, 1969 _g_ INDUSTRIAL BATTERIES (Continued) Lead Consumed For Industrial Type Batteries * Short Tons 1960 1 2 3 4 5 6 7 8 34,394 31,610 37,896 40,164 46,914 51,226 58,964 52,130 58,447 * Source: Five Major Industrial Battery Mfrs. Since its inception, the LIA has conducted a vigorous battery campaign that apparently is paying off. LIA continues to work with battery manufacturers, Edison Electric Institute, individual power companies, industrial truck manufacturers and others to secure their cooperative support. In the main these efforts are proving successful with the possible exception of a few truck manufacturers who are indifferent to the matter of electric vs. gasoline power. An attractive replacement parts market, if anything, inclines them to promote the gasoline engine over the electric. This may change in view of the trend that appears to be developing wherein the truck manufacturers will be supplying their own brand-name batteries. LIA is recommending a sharply increased space advertising effort to include two new areas of activity. The first of these is the mining industry which offers an excellent growth potential for battery-powered vehicles. The second is lead-acid teries as an, uninterrupted power source (UPS) for the operation of computer systems and the like. LIA has been informed that among others, American Airlines and IBM have such systems in service - for the airlines such systems not only back up the reservations computer but also support radar devices. bat The 1969 approved budget figure for Film Maintenance was exceeded by roughly $4,000. This was occasioned by the fact that LIA was offered and accepted the oppor tunity of having a 2^ minute segment of the film "Lift Better Electrically" shown before first-rate theater audiences throughout the country. Distribution of 94 of the 100 prints of the film "Lift Better Electrically" to power companies and others at cost have been made during 1969. Its reception by power company industrial salesmen has been most gratifying. No major new literature for this program is required for 1970. Additional prints of the film will probably be needed but inasmuch as this is almost self-sustaining a nominal amount is recommended. PNYC00000333 IDC-October 27, 1969 -10- PIGMENTS AND CHEMICALS - TabLe III B-7 Recommended 1970 Approved 1969 Esc. Expenses 1969 Space Advertising $ 19.100 18,700 18,700 Anti-Corrosive Paint Booklet $4,000 4,000 Lead in the Ceramic Industries Manual Cs-. $7,500 ------- ` "---- .. - V- ; '1.' Total y '`$26,600'") 22,700 22,700 Continued promotion of lead pigmented paints to governmental agencies and industry in general on behalf of metal protective and yellow traffic marking paints is recommended ac about the same level. In the marine field LIA would recommend the same level of activity and plans to incorporate in this program an ILZRO development, an organolead containing paint for anti-fouling purposes. Research results indicate this product to be most effective. Included in this program is a small advertising effort in the ceramic field and it is recommended that this be continued. Since 1956, LIA has been distributing its loose-leaf booklet "Lead in the Ceramic Industries" plus supplements as published through the years; the last one was sent out in December, 1968. LIA believes the booklet to be an almost complete treatise on the use of lead in the ceramic industries and recommends publishing a "Manual" on the subject rather than reprinting the existing format which, because we expect our supply to run out early in 1970, would have to be done if we are to continue our pro motional efforts in this field. We would recommend printing at least 5,000 copies at an estimated cost of $7,500. OTHER PRODUCT PROMOTION AND DESIGNING - Table III B-8 Recommended 1970 Approved 1969 Est, Expenses 1969 Space Sweet's Advertising Catalog File ; $51,600' 44,900 45,000 $5,000 4,900 4,900 Booklets $5,000 5,000 Total 7* $56,600^ /0. ' 54,800 54,900 New lead products continue to be developed, e.g., lead phosphate coatings, lead impregnated iron, leadpolyurethane foam for sound insulation, that can benefit from LIA's promotional efforts. A natural adjunct to this new product program is an effort to acquaint business management and other decision making people on the important role lead and its many uses plays in today's technological society. These in effect are the people who will decide whether or not lead will be used. This program has evolved into a catch-all type of promotional effort designed with enough flexibility to exploit various uses of lead that do not now fit into any of the other promotional programs recommended. PNy c 0Q0QQ3^ IDC-October 27, 1969 -11- OTHER PRODUCT PROMOTION AND DESIGNING (Continued) The mainstay of this promotional effort will continue to be aimed at the design engineers with an increased effort, reflected in the recommended figure for 1970, made to business management. An example of the latter program's effectiveness can be seen from the number and quality of inquiries generated by our recent ads featuring UPS (Uninterrupted Power Source) and sound insulation. GENERAL SUPPORTING PROGRAMS The following programs support and implement all of LIA's promotional efforts and are a major part of the total activities. "LEAD" MAGAZINE - Table III B-9 Recommended 1970 Approved 1969 Est. Expenses 1969 $45,000 40,000 42,000 "Lead" magazine continues as LIA's major direct mail activity. During 1969, more than 5,000 names were added to our new, fully computerized mailing list, and at the same time, we were able to delete over 6,000 unwanted names. Along with normal attrition this resulted in a net loss of about 3,000 names for the year. "Lead" is currently being distributed to 64,000 individual readers in the U.S., and about 11,300 copies are sold at cost for distribution outside the U.S., making a total print order of 75,000. About 7,300 copies go to Canada for distribution there, and 4,000 copies are supplied to Lead Development Association, England and the Australian Lead Development Association. The increase recommended is to take care of expected higher printing and mailing costs as well as routine list maintenance. CONVENTIONS AND EXHIBITS - Table III B-10 Recommended 1970 Approved 1969 Est. Expenses 1969 $15,000 20,000 21,000 Trade show participation offers in our opinion a most unique opportunity for the staff to discuss with engineers and technicians lead's applications in their own particular fields. LIA has noticed in recent years that the audience at these shows is composed predominantly of the younger engineer and technician, a group that needs to know more about lead if future markets are to be assured. The cost of a new ex hibit is included in the 1969 budget and it will be used throughout 1970, thus the apparent reduced recommendation for 1970. Exhibits are planned for 1970 in the following trade shows: Construction Specification Institute Design Engineering Show National Plumbing Exposition Plant Engineering & Maintenance Show PW*C00000335 IDC-October 27, 1969 1LZRO CAR - ZN75 - Table III B-ll -12- Recommended Approved Est. Expenses 1970 1969 1969 $4,000 4,000 The promotion of ZN75 is being handled almost entirely by the Zinc Institute and most successfully. In Detroit the car has been shown privately upon invitation to stylists and engineers of the four major automobile manufacturers. In addition it has been displayed upon invitation at the G.M. Technical Center, Ford Rotunda and at Chrysler and American Motors. Public showing at trade shows have been made at the Society of Body Engineers and planned for the Western Design Show, SAE, Montreal International Auto Salon, LIA-ZI annual meetings and the Design Engineers. No further funding is needed. LEAP ABSTRACTS - Table III B-12 Recommended Approved Est. Expenses 1970 1969 1969 $16,000 14,000 14,000 Lead abstracts, a monthly publication prepared by the Lead Development Asso ciation, England, with LIA's financial support has been useful particularly to Univer sity, Industrial and Governmental libraries and research facilities. Approximatelv 1,500 copies are distributed monthly in the U.S. by LIA. London has served notice that increased costs force them to raise annual charges to LIA by $2,000. REPRINT OF TECHNICAL ARTICLES - Table III B-13 Recommended 1970 $10,000 Approved 1969 10,000 Est. Expenses 1969 7,500 Reprinting of technical articles prepared by the staff, LIA's advertising agency and others outside LIA continue to be an economical source of industry litera ture. In many instances these reprints are distributed through direct mail to approp riate mailing lists. Though it is expected that actual expenditures during 1969 v.'.'. not approach the approved budget, the increasing activity of LIA's publicity program in 1970 will necessitate the recommended $10,000. TEST PROGRAMS - Table III B-14 Recommended 1970 Approved 1969 Est. Expenses 1969 $ 5,000 10,000 C00000336 PNf IDC-October 27, 1969 TEST PROGRAMS (Continued) -13- Battery Powered Lawn and Garden Tractor The project financed in the 1968 budget at $5,000 from LXA and $5,000 from the Farm Electrification Council, was completed most successfully early in 1969. The test results were publicly announced at a press review held on May 5, 1969 in Chicago and as a result a number of reports appeared in the public and trade press. Since that time a number of manufacturers have asked for manufacturing and test details either from LIA the Farm Electrification Council or the contractor, Aircraft Dynamics, Inc. The General Electric Co. was one of these and (though not yet publicly announced) they have reported in their own internal news publication that General Electric Co. will be producing and selling a battery-powered lawn and garden tractor in the near future. No funding was required in 1969 nor is any anticipated for 1970. Lead-Asbestos Anti-Vibration Pads At the request of Bolt, Beraneck & Newman, one of the leading consulting firms in the sound and vibration attenuating field, a project to develop data on load defor mation on a variety of pads to their design was conducted and completed during 1969 at no cost to LIA. We are however indebted to the National Lead Company Laboratories for their cooperation in conducting the tests and to John F. Abernethy Co. for supply of the test pads. The results have been sent to BB&N for their comments. When these are received a paper on the results will be offered for presentation at a technical meeting or as an article in a trade publication* Sheet Lead Roofing and Pool Linings Two tests are still underway by LIA with the continued cooperation of the National Lead Co. Laboratories who continually monitor the programs at no cost to LIA. The first of these is a new method of installing sheet lead roofs without conventional ex pansion joints. The test installation has now been on outdoor exposure for 30 months .and continues to perform most satisfactorily. Tfhe second test, an experimental reflecting pool lining, now on exposure over 50 months, is also performing beyond our expectations. A number of architects have viewed these installations and at least one, Harrison & Abramovitz, have included in their Albany, N.Y. State Capitol redevelopment project a sheet lead lined reflecting pool and a lead roof using the same installation procedures used in the test projects. No funding was required in 1969 nor is any anticipated for 1970. I Calking Lead At last year's meeting, LIA recommended and received approval to expend up to $5,000 to investigate the feasibility of a lead extrusion to replace the present method of calking lead joints in cast iron pipe. A program has since been suggested and work statement prepared by ILZRO to develop extruded lead forms suitable for test in jointing cast iron soil pipe, and as a result, LIA will not pursue further any program aimed at the same goals. LIA will work closely with ILZRO to provide as much backup as possible. PNYC00000337 IDC-October 27, 1969 TEST PROGRAMS (Continued) -19- Automobile Body Solders A sum of $5,000 was approved last year to cover possible development costs for any machinery, etc. that might evolve from cooperative efforts LIA planned with equip ment suppliers and members on methods of improving body solder application. It turns out there is considerable divergence of opinion, however, as to what service LIA might render. We have had a number of interesting and useful exchanges with both supplier members and automotive firms -- who by the way, appear split in opinion as to how soon epoxies or other plastic materials'wil1 replace lead in this application. Further work will be done before year's end and any success will be reported to the membership at that time. It would appear that no expenses will be required this year but it is suggested that all or part of the recommendation for "Test Programs" for 1970 could be used for this purpose if necessary. ILLUSTRATIONS S, PHOTOGRAPHS - Table III B-15 Recommended 1970 Approved 1969 Est. Expenses 1969 Si,000 3,000 1,000 Included in this item are charges for miscellaneous photographs and illustrations for various promotional activities. STUDY ON OFF-THE-ROAD ELECTRIC VEHICLES - Table'III B-16 Recommended 1970 Approved 1969 Est. Expenses 1969 $9,325 9,325^ "7 Though not a part of the 1969 budget considerations, LIA received approval by letter ballot sent.to the Executive Committee of the Board of Directors on July 16, 1969 to participate in a joint study to be financed equally by the Edison Electric Institute and LIA. The total cost of the study is $18,650. The study, a professional sampling survey to be conducted by Stevenson, Jordan and Harrison, will establish the magnitude of the potential market for industrial batteries for off-the-road electrical vehicles and for electricity used for recharging such batteries. The study will be conducted in two phases, the first of which is the financial responsibility of LIA and EEI and will include broad geographical areas and SIC industry classification numbers. Phase II to be financed by the cooperating utility coidpany, will develop specific details in each utility's geographic area. The purpose of the study from the utility's standpoint is to determine the electrical load potential from the charging of battery powered vehicles and thus determine the promotional time and effort that each utility should expend in its area. PNYC00G00338 IDC-October 27, 1969 -15- ETROIT FIELD MAN-FEASIBILITY STUDY - Table III B-17 Recommended 1970 Approved 1969 Est. Expenses 1969 $10,000 10,000 At the Board of Directors Meeting held on December 3, 1968 it was agreed that the sum of $10,000 be set aside for an exploratory effort by a Zinc Institute Detroit field man on a part time basis on behalf of lead's applications in the automotive and related fields. Unfortunately because of the major work load placed on the Detroit office of Zinc Institute by the introduction and display of ZN75 and LIA's New York Manpower shortage there was no action on this study in 1969. It is recommended however that the study be made in 1970. the ZINC AND LEAD INTERNATIONAL SERVICE-ZALIS - Table III B-18 Recommended 1970 Approved 1969 Est. Expenses 1969 $15,400 28,000 28,000. At the Board of Directors meeting held on December 3, 1968 it was agreed that LIA participate in the activities of ZALIS at a cost of $28,000 for 1969. ZALIS has notified LIA that not all of the available funds were expended in 1969 and that the carryover will be sufficient so that only about $15,400 will be required for 1970. LIA's Executive Vice President will report on the activities of ZALIS in detail at a later date. MOTION PICTURE DISTRIBUTION - Table III B-19 Private Distribution U.S. Bureau of Mines Total Recommended 1970 Approved 1969 Est. Expenses 1969 $10,500 15,000 15,000 $2,000 2,000 2,000 $12,500 17,500 17,000 LIA's film "The Lead Matrix" prepared in 1966, continues in strong demand and is possibly the only outlet the industry has in educating the general population on the importance of lead in today's society. LIA is particularly impressed with the growing interest in the film by TV broadcasters. % IDC-October 27, 1969 -16- MOTION PICTURE DISTRIBUTION (Continued) A summary of the film showings follows: Private Distribution General__________ Bookings Audience 1968 1969 (9 mos.) 1,704 1,252 108,603 68,955 Professional Bookings Audience 162 5,674 165 3,789 ___________ TV Te Lecasts Audience 108 424 2,326,937 8,681,285 Bureau of Mines 1968 1969 (6 mos.) General Showings Audience 4,852 6,756 193,268 288,683 TV Audience _ 2,500 Other Film Activity Using the basic film "The Lead Matrix" LIA prepared approximately 2% minute segments for special films prepared by our distributor, Sterling Films, for showing on TV and first-run theaters. The films have three or four other subscribing companies, each of whom provide a sequence for a total running time of 10 to 12% minutes. The Theater film has a distribution life of one year (completed in 1969) and a summary of its appearances follows: Theater Cavalcade Bookings Times Shown Audience 1968.(3 mos.) 1969 (8 mos.) 157 576 2,923 7,687 616,619 1,631,769 The television film is a continuing one and its costs are included in the recommendations for 1970. A summary of its appearances follows: TV-The Paradox of Lead 1968 1969 (9 Mos.) Telecasts 75 144 Audience 1,404,377 2,744,260 pNVC00000340 XDC-October 27, 1969 -17NEW PROGRAMS BATTERY POWERED AIRPORT BUSES - Table III B-20 Recommended Approved 1970 1969 $13,000 Seven battery powered buses, 15 person capacity each, for use on inter-line connecting passenger service at the Los Angeles International Airport are being planned. They will be fully tested in actual operation for one year and at that time will be evaluated as to continued use. The cooperating companies and the amounts each will invest in the project are the following: Yellow Cab Co. of Calif. (Yellow Cab will also supply the service bldg.) Buses & Charges $115,000 ESB Inc. Batteries $ 50,000 If the project does not prove out after one year, ESB Inc. has agreed to refund to the Yellow Cab Co. two-thirds of their investment. The project has the approval of the Los Angeles Department of Airports. LIA has been asked to cooperate because of the inability of the Cab Co. to lease garage and charging space in the immediate area of the route. The location available, for recharging now proves to be some 7,000 feet away and will require an extra driver to take the vehicles to and from the charging station at an added cost of about $13,000 per year. The Cab Co. and ESB had negotiated long to reach agreement on the Buses and Batteries. The added cost of $13,000 threatens to stymie the project. LIA disclaimed interest until assured that all test figures and cost data will be made available, plus the right to publicize it as we may wish. LIA believes this use of small battery powered buses has great potential at airports, shopping centers, industrial complexes and other large areas where people must be transported comparatively short distances. BATTERY-POWERED GOLF CARS - Table III B-21 Recommended Approved 1970 1969 $5,000 ; '-Mrop r/ytf' Lead requirements for 1969 will be around 11,000 tons for new and replacement batteries for electric golf cars. Battery-powered golf cars represent between 70 and 80 percent of current new car production. However, gasoline powered cars are being introduced that run quieter (in the past noise was the major objection to their use) and sales of this new type vehicle are making inroads into the electric vehicle market. The major obstacle to the continued growth of the electrics is that battery problems are a continuing and apparently growing source of irritation to many users. The fault is not with the batteries so much as it is with the kind of care they receive. Two of the reasons PNYC000003A1 IDC-October 27, 1969 BATTERY-POWERED GOLF CARS (Continued) -18- given for poor battery performance are (a) severe deep discharge of the battery caused by overuse and (b) poor maintenance procedures, (generally maintenance including re charging is Left to inefficient and unknowledgeable personnel.) LIA would suggest working closely with battery and golf car manufacturers to develop booklets and wall charts on the proper type of battery to be used as well as proper maintenance procedures. Distribution of the booklets would be by direct mail, at the time of purchase of replacement batteries and as a so-called "Owner's Manual" by the vehicle manufacturer. No space advertising is planned. LEAD BOOK (MONOGRAPH) - Table III B-22 Recommended 1970 Approved 1969 Esc. Expenses 1969 $3,000 4,000 1,000 This book which has been more than 10 years in preparation is being updated wherever possible through contacts being made by LIA with the old authors and arrange-' ments with new authors- A considerable amount of this updating has been completed. There have been criticisms expressed as to the timeliness of the contents of the book and it has been suggested that a Committee be appointed to review the manuscript. The publisher however has indicated that when the entire manuscript is in their hands they will circulate it to authorities m the field for their comments and criticisms. CORROSION HANDBOOK (ILZRO) - Table III B-23 Recommended 1970 Approved 1969 Est. Expenses 1969 $ 6,000 5,000 15,000 (a) (a) LIA has in its approved 1969 budget an additional item for $10,000 for "Publication of Completed ILZRO Projects" and recommends that the total of $15,000 be assigned to this project. . The Lead Corrosion Handbook which contains data developed at an ILZRO cost of $40,000 is now ready for publication. It is being designed as an "International Publication" to be printed in Great Britain. The LDA has provided us with the followir cost figures: Quantity Unit Cost 5,000 10.000 20.000 Additional thousands $2.28 1.32 .81 .32 IDC-October 27, 1969 -19- CORROSION HANDBOOK (ILZRO) (Continued) LIA beLieves that there is a definite lack of up-to-date corrosion data on'lead that is readily available to engineers and in our opinion this book will serve the industry well and prove a most useful addition to the technical literature. LIA would therefore recommend that 20,000 copies be purchased with the available 1969 funds. Distribution would be accomplished during 1970 and subsequent years through direct requests as a result of releases announcing the availability of the book and later offering it through selected mailing lists such as those listing corrosion, chemical and mechanical engineers. Also a similar offering be made to industrial and governmental libraries, University professors and their senior class students. ANNUAL REVIEW - Table III B-24 Recommended 1970 Approved 1969 Est. Expenses 1969 $2,000 1,000 2,200 Expenses for this publication exceeded the budget by a wide margin for a number of reasons, among these being design and layout costs, the use of two colors and higher than anticipated printing costs. The review was well received however and LIA would recommend its continuance. APPRENTICE CONTEST - Table III B-25 Recommended 1970 Approved 1969 Est. Expenses 1969 $1,500 1,500 1,200 Continued cooperation by supplying pipe, sheet and calking lead for this inter national concest of plumbers apprentices conducted at Purdue University each year is recommended. ORGANIZATION MEMBERSHIPS - Table III B-26 Recommended 1970 Approved 1969 Est. Expenses 1969 $2,900 2,150 2,150 Recommend continuance of membership in the following organizations: Electric Vehicle Council National Shooting Sports Foundation Steel Structures Painting Council $ 500 650 1,000 It is further recommended that LIA participate in the activities of the United States of America Standards Institute (USASI) at a cost of $750 a year. With greater interest by the U.S. Government to set up multiple bureaus to approve National Standards for all materials. It is felt that LIA support of USASI, by becoming a member, would assist the organization in forestalling such activity and keep specifications in proper perspective. PNYC00000343 IDC-October 27, 1969 -20- MISCELLANEOUS LITERATURE - Table III B-27 Recommended Approved Est. Expenses 1970 1969 1969 $3,000 3,400 During 1969, LIA prepared and published two pieces of literature that were not included in the approved budget for 1969. One of these was a booklet entitled "Publication and Films" which lists and describes all of the literature and films available from LIA and it has proved most useful. Publication is on a "when needed" basis. The other was a supplement to the "Lead in the Ceramic Industries" manual. MISCELLANEOUS PROMOTION EXPENSES (CONTINGENCIES) - Table III B-28a Recommended Approved Est. Expenses 1970 1969 1969 $3,000 3,000 1,500 A contingency fund for minor promotional activities is recommended. PUBLICATION OF COMPLETED ILZRO PROJECTS (CONTINGENCIES) - Table III B28b Recommended 1970 Approved 1969 Est. Expenses 1969 $10,000 10,000 (a) (a) Recommend allocating the $10,000 approved in 1969 for publication of the corrosion handbook -- See Item heading "Corrosion Handbook (ILZRO)n For 1970 recommend a contingency fund for publication of completed ILZRO projects. LIA has been informed by ILZRO that a "Handbook on Inorganic Lead Compounds" will be ready for publication early in 1970. HEALTH AND SAFETY PUBLIC RELATIONS PROGRAM - Table III B-29 Recommended 1970 Approved 1969 Est. Expenses 1969 too, ooo $200,000------- 75.000 80.000 In 1967 as a result of a special Health and Safety Assessment from all members, LIA was provided with $200,000 to be spent under the direction of a Public Relations for Health and Safety Committee of the Board of Directors, Messrs. Englehorn, Strauss and Unwin. This fund has now been spent -- in fact there will be a deficit of some $14,548 as of January 1, 1970. The fund has in LIA's opinion served the industry well and has covered three years of activity with Hill & Knowlton, LIA's public relations counselor, the preparation of the "Facts Bulletins," distribution of the Kettering Abstracts and many relevent activities. PN*C00000344 IDC-October 27, 1969 -21- HEALTH AND SAFETY PUBLIC RELATIONS PROGRAM - Table III B-29 (Continued) The national attitude (including that of the Federal Government) is becoming more sharply defined. Also in an accelerated fashion more critical of lead as a health hazard to the general population. Further, that lead in gasoline prevents the efficient operation of automotive clean-air exhaust devices. LIA believes it is time to raise another $200,000 for perhaps a more accelerated effort and many proposals are at hand to indicate directions and activities which the industry might consider. The Fall of 1969 has been an extremely busy one, particulary in this area, and the LIA staff with its advisers, Hill & Knowlton, Inc., has not as yet had the opportunity to confer in detail with the public relations for Health and Safety Committee of the Board of Directors. There is a firm staff conviction that the industry is reaching a crucial stage in its health and safety activities. Details of approach cannot be presented at this time but an Industry Development Committee recommendation to the Board of Directors that a Health and Safety fund of $200,000 be established which in LIA1 s opinion will provide the necessary funding for whatever program is evolved between this time and January 1, 1970. LIA believes that there will be general acceptance of the fact that this is a . comprehensive industry problem, and suggests that allocation of assessments be made more equitably than they were in 1967, at which time the pig lead sellers accepted roughly 85 percent of the total fund. 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