Document 5kBw87QoXRB8OoaZdYJGGkv4D

Dear Dutch Boy Dealer: Here's a preview of the National Advertising that will be helping you to sell Dutch Boy Paint during 1968, I think you will be as excited about the program as we are. Dutch Boy will be on network, prime-time television in 1968, plus being in some of the paint-purchaser's favorite national magazines. The program is aimed specifically at your best customer: the homeowner who does most of his own painting. Our television commercials will reach men through three of their favorite forms of entertainment: Sports, Adventure and News. For Sports, we will be using WIDE WORLD OF SPORTS on Saturday afternoon, made even more popular this year because they will be telecasting try-outs tor the US Olympic teams. GARRISON'S GORILLAS will provide adventure on Tuesday evenings. It has proven to be one of the mosc popular new snows of the 1967-68 television season. For news, we will have ABC EVENING NEWS in an all-new, two man program featuring Bob Young and Howard K. Smith. The national magazines will reach men when they are concentrating on "do-it-yourself" projects. Our ads will be in POPULAR SCIENCE, POPULAR MECHANICS, MECHANIX ILLUSTRATED and FAMILY HANDYMAN. To reach our home owner's wife, we will have ads in BETTER HOMES AND GARDENS. Rjunding out the list and providing an additional 16,000,000 readers, will be RE.ADER'S DIGEST. There will be a total of seventeen ads in these magazines. Three products will be featured in our advertising. Two reliable revenue producers, LATEX HOUSE PAINT and NALPLEX; plus our exciting new semi-gloss product that has already met with wide consumer acceptance, LATEX SATIN GLOSS ENAMEL. Add to the National Advertising an all new Dutch Boy Mat book, two great new point-of-purchase displays and some outstanding promotions, and you have a formula designed to produce a record year for Dutch Boy sales. This calendar will give you more detailed information on our National Advertising. Use it to plan your own promotions to take best advantage of our national effort. If you need advice, your Dutch Boy representative will be happy to lend a hand. Best wishes for a very successful 1968. Sincerely, CM K, C. Specht Asneral Manager "-V'V;'JX.~