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FILE NAME Kent KNT DATE 1952 June DOC KNT126 DOCUMENT DESCRIPTION Journal Article - Kent Cigarettes Are the Advertising Claims Made in Their Behalf Justified - Consumer Reports Consumer Consumer 1952 re] SPRINKLERS ae 2 NR : Pas Kent cigarettes Are the advertising claims made in their behalf justified If you live in New York City Chicago or Los Angeles you will already have seen advertisements for Kent cigarettes a new brand which P. Lorillard & Co. plans soon to pro- , mote on a nation scale Kent cigarettes according to these ads are made with a Micronite filter developed by researchers in atomic energy plants This filter takes out seven times more nico- tine and tars than any other leading filter cigarette Because of the interest these advertisements have aroused CU checked to see whether Kents actually live up to the claims Tests were made to compare the amount of nicotine and tar present in the smoke of Kents with that of six other cigarettes Three of Viceroy Du Maurier and Parliament tipped cigarettes Included also were Sano a denicotinized cigarette and John Alden a cigarette said to be made of special nicotine tobacco For purposes of comparison an ordinary cigarette Old Gold made by the makers of Kent was included Two to six cigarettes of each brand were tested for nicotine and tar content Each cigarette was fixed in a glass tube somewhat as in a cigarette holder and smoked by a mechanical apparatus which collected the smoke The average smoker's rate of one puff a minute was simulated each puff lasting about two seconds and containing about 35 cubic centimeters of smoke a little more than two cubic inches The nicotine and the tars were extracted from the smoke and their quantity was determined Tests show significant differences in nicotine and tar content from cigarette to cigarette of the same brand The figures in the table are averages for each brand but in view of the differences between cigarettes and the small number of samples the figures give only a rough indication of the relative standing of the brands listed It is possible that tests of a large number of cigarettes of each brand would show that Old Gold Viceroy Du Maurier and Parliament all have about the same nicotine content and the relationship of Kent John Alden and Sano might be changed However it is clear that the Kents are very low in both nicotine and tar as compared with the regular brands of cigarettes tested What is the attraction of a cigarette whose smoke is low Tar is variously defined in the technical literature For purposes of comparison among the cigarettes one of the definitions was adopted for use throughout the test JUNE 1952 in nicotine and tar Apparently the irritating and toxic effects of tobacco smoke are of concern to many smokers Recently a third effect has been widely discussed in medical publications that is the possibility that heavy smoking contributes to the development of lung cancer Nicotine in amounts present in ordinary cigarettes has a definite constricting action on blood vessels This action is particularly undesirable in persons with Buerger's disease and peripheral arteriosclerosis The tars normally present in cigarette smoke have some irritating effect on the mucous membranes of the upper respiratory tract and the lungs Only extensive clinical tests can show whether the nicotine and tar content of Kent smoke is low enough so that Kents can be safely smoked by individuals with certain diseases such as Buerger's disease and some types of stomach ulcer It is doubtful that any physician will permit a patient with these disorders to smoke even a Kent type of cigarette It is possible however that in other less serious conditions a physician may feel that the reduced nicotine and tar content in Kent cigarettes recommends its use in place of the ordinary cigarette TABLE OF TEST RESULTS Cigarette brand OLD GOLD SANO JOHN ALDEN VICEROY DU MAURIER PARLIAMENT KENT Nicotine in smoke per . cigarette milligrams 1.7 0.8 0.3 1.8 2.1 2.4 0.5 Tar content of smoke per cigarette mg 17 10 9 8 76 76 2 Kent cigarettes have their drawbacks however Probably because of their filter they require considerably more effort to draw on than do other cigarettes Unless you make the extra effort you will get a good deal less smoke with each puff than with other cigarettes Some smokers who tried Kents complained that they were lacking in flavor Perhaps this was because they were getting relatively little smoke in each puff The price of Kents in New York City at the time of test was 31 per pack compared with 22 per pack for the leading brands consumerreports a* Copyright1952byConsumers Union of U.S. Inc. _ Indexed inin ReadersGuide ; june 1952 volume 17 number 6 CIGARETTES KENT Does Kent'sKent's Micronite filter take out times susmeer vseunits outlets different - more nicotine and tars than any other filter cigarette .. .. MEN'S Ratings different SUMMER SUITS of 99 lines of summer . 262 and of a listing some major for judged those fabrics. cnt tet nese es good inin the | available LAWN SPRINKLERS report tests of sprinklers a A on different ee types ... ee, wT heen abled eee eee 264 52 lawn ele of ; many ea, .273 .273 _ CONSUMERS UNION is a nonprofit organiza- ' tion established in 1936. It is chartered ; , under the Membership Corporations law ~-. of the State of New York and derives its income from subscription fees Con| " sumers Union has no connection of any ~) kind with anyadvecrtisng ommercial interest it accepts no advertising and does not per- ', mit the use of its ratings to the product promote sale of any MEMBERSHIP Subscribers can become members of Consumers Union either on . written application or by voting in the annual election of directors Membership is terminated on written notice if the rightto vote is not exercised PURPOSES Consumers Union'sUnion's purposes as stated in its charter are to provide for consumers information and counsel . motors MOTORS _ OUTBOARD from Ratings based on tests of 21 outboard ranging 2.5 horsepower to 12 horsepower. e nee lee e ee 278 eee Champion AUTOMOBILES Although underpowered and high in price the 1952 Studebaker abilities : : and the Willys Aero Wing disclosed some useful a 288 HOES single double WHEEL 20 and hoes and 5 mulchers were tested for ease of use hardness of implements and probable durability UHF Some answers to questions TV set owners are asking about UHF:.... 305 on consumer goods and services . " to give information and assistance on all matters relating to the expenditure of the family income ... to initiate and to cooperate with individual and group efforts seeking to create and decent living standards ma; intain : PRODUCT TESTS Samples of products tested are bought on the open market by CU's shoppers So long as quality varies health and medicine within brands and products change behind their names no test results can TUBERCULOSIS eliminated but ' - DRUGS New drugs have not the need- for other forms of treatment they are important in the treatment of ' . they tuberculosis Deeeee eee ees 294 be infallible What CU's ratings offeris comparative buying information the use - of which CU believes will enormously increase the consumer's chances of get- economies for consumers . my stock involved . STOCKS AND THE INVESTOR A discussion of the risks in in = speculation and how some large and conservative investors minimize 298 - them THE FUTURE OF INFLATION CONTROL Some drastic in in the changes Defense Praondductthieon Act are needed if it is to give effective to the protection them consumer economy . to giveee protection e LY, ++. 302 - departments and | ting his money's Ratings are based on laboratory tests controlled use tests -, expert opinion or experience or a combination of these factors It is CU's pledge that any opinions entering into its ratings shall be as free from bias as it is possible to make - SUBSCRIPTION RATES 5 ayearforthe monthly CONSUMER REPORTS including features Cumulative Index 306 Movies 307 __ Il regularissues and the Annual Buying Guide number issued each - December - 8.50 for two years Add 50 for foreign _ BOARD OF DIRECTORS Colston E. Warne single block identi- - president Helen Hall secretory Bernard together -. J. Reis treasurer Arthur Kallet director .: Ac- CHANGE _ Alex Bavelas Frank Beube D.D.S. Lin- Leon- ADDRESS -- coln H. ClarkWilliam G. Colby RATING SYMBOLS A fies an Acceptable product Best Buy a circle Oa ceptable product - two blocks Oa Not ; subscriptions Lower rates 3.50 each are available for group subscriptions ; when five or more are entered OF Send both the old and the new address and allow four COPIES '* ard J. Goldwater M.D. Paul J. Kern available effective the Sidney Margolius George E. ' Outland CONSUMERS - Edward Reich Madeline Ross Schulkind ShedlovskyAdelaide of REPORTS o Theodore | BACK When issues of : weeks for change to become operates under CONSUMER REPORTS UNION published uary 1947 are 35 earlier issues each . since Jan- ....; ~ : contract with the Newspaper Guild of New York CONSUMER are 25 each a ao Local American Newspaper Guild CIO 7 CONSUMER REPORTS monthly - 3 published a by Consumers Union ofU S. Inc. 38 East 1st Street New York N. Entered 3 January 23 second 1943 at the Post Office in New York N. Y. under the Act March 3 1879. Additional entry at the Post Office as at Dunellen N matter VOL 17 NO 6 rd