Document 5beqDkEmRnRXa6mx09jLDd424

Paint Pacific Coast Schorn Division National Lead Co. of Hawaii Metals Oncor Pigments Chemicals Nuclear Metals Goldsmith Bros. Baroid Titanium Pigments Southern Screw Doehler-Jarvis Magnus Metal Titanium Alloy Mfg. Chas. -Taylor Sons De Lore American Bearing Texas Mining & Smelting Master Metals SUMMARY 1962 Advertising 1962 Budget 1961 $1,456, 750* ^' $1,437,841 424,600* 415,500 30,500* 30,000 14,000* 10,000 58,565 68, 040 120,029 * 99,815 72,800 70, 800 10,500 10, 000 25, 700 23, 200 312,918 308, 20 7 155, 746 139, 797 117, 245 146,100 114,500 110,000 51,423 55, 660 51, 653 53,683 34,744 34, 784 5,000 5, 000 2, 500 2, 000 400 350 75 $3,059,648 -- $3,020,777 Expenditures 1961 $1,263,879 411, 700 26,750 9, 700 59, 800 53, 686 58, 674 4, 853 19,584 254,127 135, 174 150,350 93,817 T 45, 914 54,889 32,730 4, 206 383 53 $2,680,269 * Already Approved I4 ML 000040007 1962 Advertising METALS Trade Paper Space Preparation Costs Directory Advertising Booklets & Printed Matter Trade Shows Misc. Production Costs Personal & Travel Expense Salaries Contingency 1962 $17, 865 6, 000 2, 700 11,000 8, 000 3,000 2,000 6,000 2, 000 $f>8, 565 Budget 1961 $21, 540 5,000 2, 500 10,000 10,000 3,000 2,000 12,000 2,000 $68,640 Expenditures 1961 $18,970 6, 188 1.979 8, 396 7, 567 2, 702 1, 832 12,166 --- $59,800 Comment: .6 ? The proposed 1962 program is comparable to what was actually done in 1961. NL 000040008 1962 Advertising 45X Basic Silicate White Lead ONCOR PIGMENTS M50 Basic Lead Silico Chromate T15 Lead Silico Titanate 23A Antimony Silico Oxide Trade Paper Space Preparation Costs Printed Matter Exhibits Salary Contingency 1962 $ 81,229 26,300 6, 500 2, 500 2, 000 1, 500 $120,029 Budget 1961 $ 60,015 29,300 6,000 3, 500 1,000 $ 99,815 Expenditures 1961 $ 30,000 17, 922 3, 000 1, 700 lr064 Comment: The under-expenditure in 1961 is due to a late start in our M50 trade paper advertising. The theme originally planned, which involved the use of state seals, had to be dropped and a new one substituted because only three of the states would give us permission to show their seal. The increase in trade paper space of $21,000 over 1961 is due in part to rate increases but mostly to the inclusion of Business Week in our schedule. This is being done to reach top management with the story of how the use of M50 pigmented paint can materially reduce maintenance costs because of its longer life and less frequent painting. We are dropping the petroleum field papers in which we spent $15, 500 in 1961. The total requested is still well in line with what we have budgeted in past years which was $141, 500 in 1958, $110, 840 in 1959 and $105, 250 in 1960. ML 000040009 1962 Advertising Stabilizers Trade Paper Space Preparation Costs Trade Show Chemical Materials Catalog Salaries Printed Matter Contingency CHEMICALS Bentones Ben-A-Gel 1962 $49,000 10,000 -- 6, 800 3, 000 3, 000 1,000 $72,800 Budget 1961 $30,000 10,000 6, 000 6, 800 3, 000 14,000 1, 000 $70,800 Expenditures 1961 $31,083 7, 729 9, 683 6, 006 3, 000 928 245 $58,674 Comment: t T In 1961 we deliberately cut our normal trade paper schedule to allow for the plastics show and for a new handbook on Ben-A-Gel. The latter did not materialize and will not be ready until 1963. The 1962 figure allows for the restoration of our normal schedule in addition to higher space rates. NL 000040010 NUCLEAR METALS DIVISION 1962 Budget 1961 Trade Paper Space Printed Matter T rade Shows Travel & Personal Expense Contingency $ 2,000 3, 500 4, 000 500 500 $10, 500 $ 2,000 3,000 4, 000 500 500 $10,000 1962 Advertising Expenditures 1961 $ 223 4, 630 -- -- $ 4,853 Comment: In a discussion of the principal budgeted items, Mr. Wunder agrees that, with the Albany plant operations in mind, it seems desirable to use a modest amount of aviation trade paper advertising to offset competitors' promotion of aircraft counterweight materials other than depleted uranium. Also, the Division's stocks of printed pieces are completely ex hausted and new material must be purchased to meet numerous inquiries and for use by men in the field. ' Trade show exhibits continue to be a prime source of inquiries about the Division's products and services and adequate representation in the 1962 ATOMFAIR in Washington, D. C. is highly desirable. Trade Paper Space Preparation Costs Directories Printed Matter Direct Mail Contingency GOLDSMITH BROS. DIVISION 1962 Budget 1961 Expenditures 1961 $14, 500 2, 000 1, 700 5, 000 , 1,000 1, 500 $25, 700 $14,000 2,000 1, 700 3,000 1,000 1, 500 $23,200 $11, 630 2, 860 2, 030 2, 700 364 $19,584 Comment: In explaining the two items of increased cost over last year's budget, Chicago Branch says that (a) space rates in some of the trade papers used have been increased and, (b) the $2, 000 additional in the "Printed Matter" category is intended to cover costs of producing new brochures dh GB's jobber-handled items for distribution via National Lead Branches. NL 000040011 1962 Advertising BAROID DIVISION (including Baroid Chemicals) Trade Paper Space Preparation Costs Product & Service Bulletins Catalogs Technical Manuals Store Directory Publications Classified Directories Memo Pads Trade Shows Salaries Miscellaneous Contingency 1962 $113,303 28,534 24,990 10,200 16,320 5, 100 41, 191 6, 000 14,830 10,000 28,420 4, 030 10,000 $312,918 Budget 1961 $127,794 31,000 16,500 6,000 11,000 5,000 44,700 6, 000 13,423 6,000 27,540 3,250 10,000 $308,207 Expenditures 1961 $123,435 22,636 10, 797 2, 368 3,402 4, 823 31,196 5,447 13,423 4, 500 28,000 2, 100t 2, 000? $254,127 'Comment: The recommended budget amounts to 0. 625% of the estimated sales dollar compared with 0.616% in 1961, NL 000040012 1962 Advertising TITANIUM PIGMENT DIVISION Trade Paper Space Preparation Costs Convention Souvenirs Sales Promotional Literature Miscellaneous 1962 $ 80, 596 24, 200 9, 000 41, 200 750 $155,746 Budget 1961 $ 95,047 30,000 9,000 5,000 750 $139,797 Expenditures 1961 $ 94,515 25, 534 9, 000 5, 466 659 $135,174 Comment: The increase in the total budget is the result of need in 1962 for revision of the Handbook and the catalog; for sales promotional literature for the introduction of new pigments and for stimulation of greater sales to the paper industry. 'f NL 000040013 1962 Advertising SOUTHERN SCREW DIVISION Trade Paper Space Misc. Local Advertising Hardware Shows Printed Matter Novelties Gifts to Customers 1962 $ 86, 545 1, 200 500 15, 000 4, 000 10,000 $117, 245 Budget 1961 $118,900 1, 200 2, 500 10,000 3, 500 10,000 $146,100 Expenditures 1961 $130,000 850 500 3, 500 3, 500 12,000 $150,350 Comment: The marked reduction in space cost is due to the elimination of over half the publications on the 1961 list. However, the 1962 list still includes coverage of the important fields. NL 000040014 1962 Advertising DOEHLER-JARVIS DIVISION Trade Paper Space Preparation Costs Trade Directories Classified Directories Direct Mail Trade Shows Research Bulletins Sales Promotion Motion Picture Service Booklet Printed Matter Chromeware Gifts Salaries & Expenses Contingency 1962 Budget 1961 $ 41,500 $ 32,500 6, 000 6, 600 3, 500 3, 250 4, 000 2,000 10,000 (a) 700 15,000 15, 500 5, 000 7, 500 17,500 <b) -- 8, 000 250 --- 7, 200 --- 1, 500 12, 500 7,000 8, 500 5,000 4, 000 $114,500 $110,000 Expenditures 1961 $33,531 7, 263 3,376 1, 566 1, 979 18,194 5, 428 16,249 100 . mm am mm --... 4, 760 1,371 $93,817 (a) Now also includes booklets and printed matter (b) Now also includes chromeware gifts Comment: Mr. Koegler makes this comment: "You will note that the 1962 proposed budget while similar to 1961 in total is quite different in its structure. Several items which appeared in previous budgets have either been eliminated or combined with others, and the distribution of funds between items has changed.' These changes reflect new approaches to advertising and sales promotion which have been developed during 1960 and 1961. For this reason direct comparison between our 1962 proposals and previous budgets is difficult". NL 000040015 1962 Advertising MAGNUS METAL DIVISION Trade Paper Space Preparation Costs Railroad Magazines Direct Mail Salaries Contingency 1962 $37, 623 5, 000 800 2, 500 3, 000 2, 500 $51, 423 Budget 1961 $36, 000 7, 500 4, 160 2, 500 3, 000 2, 500 $55,660 Expenditurei 1961 $35,695 2, 782 4, 045 1, 592 1, 800 -- $45, 914 Comment: This represents what should be considered as a minimum advertising program. NL 000040016 Trade Paper Space Directories Production Costs 1962 Advertising TITANIUM ALLOY MFG DIVISION 1962 $42,350 1, 703 7, 600 $51, 653 Budget 1961 $45, 180 1, 603 6, 900 $53,683 Expenditures 1961 $43,755 1, 603 9, 531 $54, 889 '- Trade Paper Space Preparation Costs Direct Mail Sales Literature Agency Service Fee Advertising Specialties CHAS. TAYLOR SONS 1962 $19,644 3, 250 3, 250 4, 500 2, 100 2, 000 $34, 744 Budget 1961 $20,684 3, 000 2, 500 4, 500 2, 100 2, 000 $34, 784 Expenditures 1961 $19, 396 3, 015 1, 900 4, 480 1, 800 2, 139 $32,730 Comment: Both these requests cover programs substantially the same as followed in 1961. NL 000040017 1962 Advertising Trade Paper Space Directories Calendars Contingency DE LORE DIVISION 1962 $2, 000 1, 200 1, 300 500 $5,000 Budget 1961 $2,300 1, 000 1, 200 500 $5,000 Expenditures 1961 $1,679 1,208 1,319 $4,206 TEXAS MINING & SMELTING DIVISION Local Advertising 1962 $ 400 Budget 1961 $ 350 Expenditures 1961 T $ 383 General Advertising AMERICAN BEARING 1962 $2,500 Budget 1961 $2,000 Expenditures 1961 none Telephone Directory MASTER METALS 1962 $ 75 Budget 1961 none Expenditures 1961 $ 53 NL 000040018