Document 5LBbgEbanq1gRpRKD89JEg3O4

0007-SWP--041124 N29014 77 liiO 0007--SWP--041125 0007-SWP-000124518 aiYia *9 Na> COLORS. FAISTS AND VARNISHES FOR THE MASTER FAINTER AT No. I Furniture A sale varnish for furniture ami general inside use. is medium in color. easy working and quick drying. It dries dust free in four hours, hard in twenty- tour liours, and can be rubbed. . - First Coaters, Fillersand Driers Marvelac-er A varnish first coater specially designed as a substitute for White Shellac. on natural or very light-colored woods not stained. Marvelac-er is perfectly transparent in color, has excellent working qualities; will not show laps, streaks nor brush marks; is not affected by water, dampness nor frost, making it superior in every respect to Shellac as a first or foundation coat on any grade of woodwork. Under favorable conditions dries hard in about five to six hours; to re-coat over night. -,, Hard Drying Coater A perfectly safe, clear first coater for the best grades of work, fs very elastic, therefore will not crack, powder or dust up while sanding, like ordinary first coaters. It sands down smoothly and does not allow subsequent coats to sink away or perish. Can be satisfactorily brushed dr reduced and dipped. When used as a finishing coat on cheap or medium grade chairs will produce a good, durable finish that will not mar or print. Medium in color and body. Dries dust free in two to three hours and can be sanded amt re-coated in twenty-four hours. Shellac-Coat "A better-than-shellac" first coaler. A specialty which, if properly applied, produces an undcrcoating for varnish which on interidr finishing (floors excepted) will be found a splendid substitute for a coat of shellac. Works freely, dries promptly and does not settle. Shellacine A specialty made for first coating on interior woodwork (floors, kitchens and bathrooms excepted). Shellacine is light in body and consequently easily applied, ft does not depend upon its filling qualities, but absolutely seals the surface, thereby preventing absorption. It should be only lightly sanded. Sliellacine will not settle hard nor become gummy h i bottom of package. Dry-o-nite The master painters' drier. A strong! reliable, economical and uniform drier, ft niixes feadily with oil, and will not curdle or separate. Will not burn the paint or cause surface drying. ' Hercules Drier ' This is a pale, high grade drier of exceptional strength. Mixes readily with oil anti will not eurdte or separate. Will dry paste wood fillers promptly ami perfectly. Owing to its heavy body,, good color atid great drying strength, it is most economical for the Master Painter and Furniture Trade. Japan Drier A strong, economical drier. Sherwin-Williams Paint Prepared--SWP . SWP is manufactured in lk|uir! form ready to use for painting buildings, outside and inside. No better paint can be made for the purpose. It is better thau hand-mixed lead and oil or inferior prepared paints, because it works easier? I _ i : I j j : 1 ; i j . , j ; j : I j "J : . 1 ; j : \ : j j 0007--SWP--041126 0007-SWP-000124519 "-"-gw A 48 COLORS. PAINTS AND VARNISHES FOR THE MASTER PAINTER under the brush, covers more surface to the gallon, looks better, and through its economy in use. allows the painter to make more money on the job. The `best paint made and sold today is prepared paint. This fact is being generally recognised in spite of the many handicaps under which prepared pamt has tailored, since-its inception.. Kvcn now there are many inferior prepared paints oti the market which are made to sell cheaply, so that a person who wishes honest goods can only be sure of obtaining them by buying a paint which bears the- name amt guarantee of a reputable maker. There arc many more poor prepared paints on the market than there are good ones. What is true of prepared paint is just as true of white lead, which has been looked upon in lUc past and u; still looked upon by many painters as the best paim ing xnaicnal to use. All white lead is not good. There is a great difference in various brands, just as much trouble and a? much dissatisfaction, and in fact as |KH>r result* are scuired from the u*c of poor white lead as there is from poor prepared, paint. Adulterations in white lead, however, are difficult to detect unless one is a chemist. Impure lead can spoil tlic best oil and cause much damage to the appearance and durability of the paint film, just as a poor grade of oil in a prepared paint will give it the tendency to crack and peel away. The painter has to (rust that his lead will he nil right as well as his oil and to apply the unset ire with the hope that no bad results will ensue. By using a good pre pared paint such as SWP he can be absolutely free from uncertainly and be sure that the job which'he is doing will be satisfactory in every way. For the benefit of the painter who prefers while lead, wc would recommend the use of O D P Lead described m the first part of this book. It is guaranteed strictly pure. 1 i .. : . : - The h st j i pm 1 pint imlf l nmu failures i* the ruL of Hi- proper sc.Ic< ti i if mil in. be t r,i in t'n I- u h i pu c x I ite le I, pmc linked oil, zinc md l irpcrr nc md *1 ** n -i i in* ili'TtiHgli lining aid grinding o* these iivgi d itf i pi i hi i h ill \> l) i i,ifo- ix iiiij** lo tl ** c < ctness ofidi- ft* i in i d Ihcp'rf lion < t nH'ncr irr * v m xiig mid grinding ofn *ib It' m. -cirl. | *ur i ifin t Mk ingrH %ii' re g*cn.iJ c wch a degree nf dm i ps id ir* n ll i i , I i\ i >i ill ii il ll (hi j a m wdiu h is thus mail ivil! r i<ic 'tiri-i.r *i' ill ' *r In.Mra*i I bc'ti be~CH e of the faci that run| 'ii * fi in ir I-ml fit id' `n*' *h r on Hie h u e face 1 pr'<ents-a ``did fr^nl to ill- xxotluT I In r<.M.dL> r m i . tnm ni *'1 i/^cause, owing i i its gn nr '.pic* I nj ,i nx r r *U i* d v d* ip f rthcr tl r i cuiequal airu/i nt oi oti r rami Ad ii Llu'c | n( arc one** dr* t'w practicl painter will d p \cl! to consider j* Iz-* h- **\m h u m ds or ure p-un1, ~n hmjobs. I he s !it x x m ii illnni Oj i i Ih iu ii .! i ir m-part*" p b.t fi. i irlyiforty year * h s i**js be n u ii pol*|j iimuiii fcur 'lie trer pmit tin t it is pos ibb* to mil < V> hrxe rlxv IhJk Hu' ti.e ner p-mt s-JI* lest.and dial it ii u d b imes polic t i iAc f \* P ilion ugiif, p fn>m die practical mai s mid i i u w Th liumi i t t! n i u ui* ** pro r,M ih^r \\+ a-* right 111 InldliHj. (o ucn c I du"f b^ ll--- r could ur' | -* ibl be e re d r J our pre cut sice***, if SAI* l"i in pi ^ i -ms 4 in s^ri-fi *<m V. e believe stre igly in g<x->l iinlttx Tt j - tb*" m1. |Tinripl> u v lu It . I'stng ur.essfuf busini**'* ran ! bunt i In d.t r n ni- hi -h ih of rul rjg p-.nlpas it is i th- pu'it'r's bu-ine'*'' rfi mdm,; t Tb let e xi-rk * vi Jr*, the more urrk yn g t It xrm , h i t n n * hr i d h urt-d hr nMii1-. to you the: nr srir tn have yo i pi d h ' baru or rth**r 1 in' Jinj-- * hich he m'yi idtwn. Vour oi - sjrr i t*i<l c i -u . r Hid * ur wilv nop* rf 'dinning and holding your Mippurx, ,n> io g\ you i p.iniL sudi as SvVc ihat will furnish your cuslnmcrs igeoeral sitisfaclion* B2S1 (>1D ilUQ 0007-SWP-041127 0007-SWP-000124520 j :. ID COLO**. PAINTS AND VARNISHES FOR THE MASTER PAINTER ! r i yellow?, eic. I fencewe are provided with dry stocks that wc know are of best quality and ditnumglity reliable. We nUr employ a large stall* of chemists; ami of every batch of lead and zinc, every tank 02" linseed oil. every barrel of turpentine, two samples are taken, f >ne f these goes1 to the chemical laltoratorv. where it is carefully examined for its chemical properties The other goes to tlie testing rooms, where it is tester! for it' working and drying qualifies, color, etc. Tin's is adhered td absolutely in all our factories, not as a matter of form, hut as tin additional safeguard to our high quality. We also manufacture our own Old Dutch Process Lead. The reason for making-our own lead is not only due to the fact (hat our consumption of carbonate of lead very large, hut also to the fact, as we make, sell and distribute a complctc line of 1/aint and'-varnish products wc feel that it is decidedly to our best inicrest to furnish the trade with a strictly pure grade of White Lead, Our Stack Mouse, where we make O D P Lead is 213 feet long. 84 feet wide and coninins U> stacks, with provision for adding any' number of new stacks froni' hme to i:Vmc as Ihe. growth of the business may require. Each stack has a capacity of 10,1300 pots, each pot holding about 25 pounds of lead. The Mill Ihn'dmg m Diir pldnt H 1^0 feet long, 75 feet wide and five stories high, and cuntain? griiidinsmachines; casting IcettlciS; buckle casting machines, etc. In making our O D P Lead we use only the best double refined, desilverized pig lead This is siiipped us in car lots and samples are taken and tested from each car before the lead is corroded. By tins^thorough method of checking the raw product (hat goes into our White Lead ?nd by careful and up-to-date means of manufacture, we are able to produce a lead which we know will be ab^olute'y satisfactory in every particular and one which will meet evnrtly the guarantee shown on every package of Old Dutch Process Lead which we manufacture, and which Is: ` This package is warrantedi;. to ^contain nothing but Strictly Pure While Lead, ground in Strictly Pure Linseed ( hi. mu! we will pay one ounce of gold for every ounce ot adulteration that it may he found to contain.'* AH tile processes of 0 D P Lead mamifncture arc supervised by men who have had years of experience in (lie lead'business. . j I ^ j : i . , ' , t j ' , ' ' Ottr ODP Lead Containers J O007-SWP-04H28 0007-SWP-000124521 I 21 COLORS, FAINTS. AND VARNISHES FOR THE MASTER FAINTER S-W Old Dutch Process White Lead UR O D P White Lead is made from the best double refined, desilver O ized pig lead, manufactured by the Old Dutch Process, which, although slower than other processes, gives the lead a seasoning and aging which cannot he obtained in any other way. It is ground in S-W Strictly Pure Linseed Oil and contains all the okl+fasliionerl good qualities necessary for use as a base with tinting colors. Its purity is guaranteed on the package. Put up in I2pa 25, 50 and 100-lb* kegs. t i Sherwin-Williams Colors ONTROLLING, as we do, every accessory of color making--manufactur C ing our own dry colors, oils and driers and possessing expert knowledge as to what constitutes the highest standard of quality--we are in position to produce colors of exceptional merit that can always be depended upon for good work. S-W First Quality Oil Colors--Paste Finely Ground in Pure Linseed OiL HERWIN-WILLIAMS First Quality Oil Colors being mainly for the pro- S duction of tints and shades for the painter's use, it is important that the colors should be of uniform strength, shade, purity, fineness and true ` to name. It has been our endeavor for over 40 years to maintain as nearly an abso- lute standard as possible in these i respects- We are exceedingly careful in the selection and purchase of the necessary rawmaterials, besides we pay more than ordinary attention to the fine grinding of this line so that the colors will assimilate thoroughly with White. On account of the character of our grinding, etc., our colors will be found to break tip and assimilate more qiiickly with other pigments than the usual run of oil colors sold. Our line includes all the standard tinting colors. They may be divided roughly into two general classes, one containing the Blacks, Blues, Greens, Vermilions,.Chrome Yellows and Tuscan Red, all of which are manufactured. The other class includes what arc known ns earth colors, such as Umbers, Siennas, Vandyke Brown, Indian Red and Yellow Ochre--these are found in the natural state in various locations and in a very widely varying quality. Sherwm-Wiliiariis 1st Quality Oil Colors represent the best we are able to make. Painters wire use tinting colors with White Lead as a base will find that the Sherwin-Williams Old Dutch Process White Lead has all the old-fashioned good qualities necessary. Our Old Dutch Process Lead is free from acid and is ground in the best and purest linseed oiL It is corroded in ottr own lead plantr ground in our own mills in linseed oil of our own manufacture, and will be found satisfactory in every particular in connection with our tinting colors. j ` . ,, . [ ` T ; * . l : i ' 0007--SWP--041129 i 0007-SWP-000124522 28 COLORS. PA FNTS AND VARNISHES FOR THE MASTER PAINTER S-W Enamelastic--Liquid NAMELASTIC is a line of high rjuality white enamels for use in interior E and exterior finisliiing. As while enamel is in reality a white color in varnish, tire two prime materials required in making it are a very white and opaque pigment and a varnish as nearly colorless as .possible. These must he prepared in such a way as tb secure best working, flowing and drying quali ties. giving the fullest surface and a luster that stays permanently white without any tendency to crack, mar readily oir perish. All of these details have been carefully watched by its in manufacturing Enamelastic. It is easy working, with splendid flowing qualities.: lias great opacity or covering power, is firm vet very elastic dryings producing a pure, dean-toned wlute that holds its color and makes a full, rich finish. In slmrt, it represents the very highest quality Enamel possible to secure from a comlnnat on of choice raw materials and unequalcd iadhties for manufacture of high grade paint and varnish products- This line includes five distinct finishes: Enamelastic--Liquid--Exterior This ik a pure white enamel of extremely easy working and flowing quali ties. designed especially for use on high class decorative work, entranceways, store fronts, yachts, vehicles, eie. It dries dust free irt ten or twelve hours and hard enough for re-coating in ifour days. It has the greatest durability under outside exposure. Owing to its elasticity; it cannot be rubbed until bone dry. Enamelastic--Interior--Pure White Far GUsi Finishing The same in general character as Enamelastic, Exterior. It is intended practically for finest grades of interior work, where it is desired to leave the surface in a dull gloss or lightly rubbed finish. Dries dust free in ten to twelve hours, hard in two days and may; be lightly rubbed in five or six days. Enamelastic--Hard Drying Interior--Pure White Far Rubbing anti Polishing Tins is an intensely white enamel, possessing splendid body, fine working and flowing qualities, and which remains permanently white. It is adapted for use on fine interior work which is intended to be finished in either a rubbed or polished effect. Dries dust free in three hours, hard in twentv-four hours. Can be rubbed in three days and safely polished the day following. Enamelastic--Hard Drying Exterior--Pure White Far Rubbing and Polishing Thk is the same as Hard Drying^Interior, except that it is what is generally termed a bluish while--designed cspecialU to mdet the demands of those who prefer it in preference to an absolutely pure white. Enamelactic--Dult Finish Interior--Pure White Produces a rubbed effect.without the necessity of rubbing. It is full bodied, works very freely, flows out perfectly ami dries quickly with a hard, rich, flat finish. It is pure white ard i intended especially for use as a last or finishing coat over Sherwin-Williams IrlaMnne White oil S-W O D P White Lead. It sliould be applied with a good fitch brush. Put! up in quarts and gallons. 0007-SWP-041130 0007-SWP-000124523 interior olor in * white must quali- vithout e been orking. rm vet nr an< I Zramel qualed .is line quali;ways, rs and under ry. ended e thtf welve rk-mg } L-r ed or who lied, fiat hing cad. COLORS, FAINTS AND VARNISHES FOR THE MASTER FAINTER 29 Enamel Undercoatings In building up the undercoats for White Enamel work there is one important factor that predominates, and that is the matter of thoroughly covering and obscuring the original surface with, the least number of coats and the minimum amount of labor. While there is a difference of opinion among practical painters relative to the best means of preparing the ground work for enamels, ir is prerty generally known that the majority of them prefer White Lead in oil. We believe that White Lead in oil is well adapted for the priming or initial coats particularly. For the intermediate cojats there is quite a diversity of opinion among painters and decorators, same preferring to use Lead clear through, simply ' manipulating it differently with respect to thinning for the various coats, while others are strongly m favor and practice the idea of combining a certain amount or rinc with the Lead, gradually increasing the percentage of zinc as they approach the final undercoat over which the enamel is to be applied. For this intermediate work we recommend 5-\V Flat-tone White, a product which is being largely used to-day by a number of painters throughout the country for that purpose with the best of satisfaction. S-W Flat-tone White is put up in both paste and liquid form and can l>c successfully Used throughout in building up the undercoats over which the enamel is to l>e applied. We, will not attempt here to outline any specific directions; for thinning our Flat-tone White which is put up in paste form, because we believe the question of reduction of those goods is a matter which should be left very largely to the good judgment of the pradical painter. . S-W Enameloid--Liquid SPLENDID varnish paint for use on inside walls, ceilings and wood A work where a high gloss paint is demandeil k is a moderate priced yet high quality that insures satisfaction when properly applied. Easy of application, it does not drag under the brush,' covers well and is economical. Can be cleaned with soap and water without injury'. Comes in 19 shades and white. Put up In ft pt, l/i pL, pint, quart, y\ gal. and galloii cans. Six of the more popular shades in the line arc shown on tlie insert at the back of this book. S-W Bath Enamel--Liquid HE best Bath Enamel that can be made. Ground in special liquids which Tproduce a porcelain-like surface that will successfully withstand the effects of hot and cold water, ft is tough and tenacious and will not chip or flake. It is also very durable and :jfrequeue fepdiqting is unnecessary a* in ihe use of cheaper enamels on the market. Baity, Emmie! is not a cheap, low-priced ariicle. but the highest quality and inost satisfactory and economical one made. Comes in Porcelain and Ground Put up in >4 pts.. pts., qts. and gals. S-W Enamel--Liquid NAMEL differs from paint in hardness and gloss, which is obtained E through the use of zinc white and varnish In addition to materials found in ordinary linseed oil paint. S-W Enamel prodaces the much desired enamel finish on woodwork and walk at a great saving of time, labor, number of coats and cost of material over old methods. It also brings enamel finishing within the reach of persons of moderate means.; It is especially suited for use on bedsteads, desks, tables, chairs, etc Comes in 14 good shades and ground. Put up in *4 and *4 pts., pts,, qtsi, % gals; ami gallons. 0007-SWP-041131 0007-SWP-000124524 30 COLORS, PAINTS AND VARNISHES FOR THE MASTER PAINTER S-W Flat-tone--Liquid and Paste LAT-TONE ? a specially for the artistic decoration of interior walls, Fceilings- and woodwork. U is the only entirely satisfactory finish which combines: soft, velvety. Hat c/Tccls and richness and depth of tone. It produces a satisfactory surface winch enu be refinished at any time, and is especially adapted for uF=e as a ground coat tinder enamels and glaze colors--the highest type of decoration. Easy to apply, it does not streak when put on with a wine wall or: kalsoinine brush, arid is very durable. Ft permits of repeated washing and cleaning vytlhottt injury. lit addition to a large covering capacity secured through die extreme fineness in-.grinding. Fiat-tone is always.'uniform in odor. It conies in 23 shade*. 19 of whiclv are put tip in liquid and paste form, while the remainder are put op m paste form only. Work fs now under way rmvards putting out all of lie Flat-tone shades in iicjuili form, and we cxjicct to do this very shortly. Flatrtone is ^cor^oqncal, to use. owing to the variety of shades provided. It is .i high grille product in every way and it is not like the cheap kalsoniine finishes on tne market lo-ffay. which aim at the .iih c result, but which are really only salisficlnry for cheaper work. Flat-tone has been made to meet the particular rctildj^itiieblts,Jeff!|i;l!b.[highcr class lySork, and produces a finishing effect far superior to any materiaJai ihcrcto/orr. offered. Unlike oil paiitfs. Flat-lone is \ery finely ground in high grade Japan liquid, is uniform in colors has easy working and grx>d flowing qualities, splendid cover ing capacity, and docs not rrquire suppling to insure a uniform finish. FkU-tone lias been used with splendid results on a number of the largest buildings in the country and is a wall finish which is worthy of the confidence of every pa nter* Sixteen of the colors in this line arc shown on the insert at the back of thisi book. . Directions for Use of Flat-tone Utquid First Coat-*-- Flat-tone Mixing Size mixed equal parts with Flat-tone Liquid. Ji n more economical job: is>dcsired Size may lie used instead of Flat-tone Mixing Size. Where it is desired Louise.O P Lead as an nndercoating Flat- tone Mtxmg Size may lie mixed equal parts with lead and oil that has been made up to a briishfiijj consistency. Second Coat--Flal-tone Liquid as it comes from the can. or if this seems to be a trifle too heavy, (hin wills a small amount of pure spirits of turpentine. Jt wilf be found that this method will1 give very satisfactory results for two-coat work, although \ve always recommend three-coat work. Third Coal--Same as .'.ccnud coat. Directions for Use of Flat-tone Paste First Coat--Flat-tone Taste mixed with enough Flat-tone Mixing Size to make it of a bruihing consistency. fj lead and oil is to be used for the fouudation ennr, the O D P Lead should be reduced to a brushing consistency by addition of Fiat-tone Mixing Size. Second Coat-S-Fiat-roncPaste reduced to a brushing consistency with a mixture of one pari Uaw Linseed1 Ud to three parts turpentine. Third Coat--Paste Flat-tone reduced to a brushing consistency with turpentine. . . ' *. ' q j f F 0007-SWP-041132 0007-SWP-000124525