Document 5DYL1xan8VJBrgpQNrXpzx9N

Cleveland C. S. Lmperly Cleveland Bid i-J.ee June 1j <47 E-tt^n-.I Lcf-d >-**<<rt l-jn~ I tut tiao to -ao to ts*e library to Tef*r to i '.'!uo o" tr.e paint journals for a. review of K' tlonvl L#..i Coo *.ny'F pJt rtl.'ilnc;. I found that up to Jiovessber, 1346, tuey recul rly adrtrli?td ... * Dutch hoy Soft Paste Load Latcrlor frLaer Pure Shite Lead Paint The keynote of all this advertising is tu t V.-iy have been selling tbe-e .rotucts fur suiy yearn under the ana a of Hitch boy ->.nd that *I>Jtch Boy* stands for U'e b_t possible paint > roiuct. There reetae a period between Bovexber, 134(5 and 3-v, 1147 rhea noathly releases of this hind *re eueponded./^Ia il?.j, U<71 t..ere appeared in the Maricen 1`aint Journo, the^eiAovin.; ad. ( This ie largely a repeat of one In ter. Desb&cn'e slirapi&o* taserr iron Coll' April 13, 1346. \ Jtlt aakee no special aention with detsi. of . -vctc but it is a atory about t*o little dutch boys *nd tor t::ry saved tu.ir dountry's Lon as. They refer particularly *L .t B*ilon.i Laud began In 1317, a paint testing ,roJact v.ica Las continued '.itaoul iot-v:..- for f9 ye&re. Thip eabraced 17,000 outdoor tacts. /f The June, 1347 ag ear* ... 'The Lid Ie Off! It ia no*! It ie Velended to etay bright! It la the new Dutoh Boy Blended Paint. The ad is }.rectic*'lly the ease as relateed t. r^ /h f --.rds.-v gv^nln? Post.. The following it c digest of tf' cdt for <* con. lam-, lie poriadi B-rel.-er. 1340 *Tce Eutcn boy caae to tom on the uciity line year* ago. he err lead .its pointers., f-oeo oreeft enea they learned tout Dutch boy athne durability end beauty, he rent to to n on quality sr U.e years passed by a sepia** hit iM*miard ulgl by Baking . tint Job* that stand out in beauty and stand up In service. And he'll g to Lb an ;Uivlity in years to coe because firet tnJ foreaoi t he suvovre th.t gcci .sinters enow good gtisf. tbr-t's the only kind that Pin- new cufitosora rnd / ----------- -------- - ,,------ .... . ..... . . . ...__________ ____ 0007-SJP-000001546 Page Z b bring# old one* back. The only tin*, ha'll evor put his none on and that's any in the ionj' run ho'll be able to eay no* an always, "Ditch hoy ie good paint*e other muse." 9*tri!PU,,M4A "Tuey nave always cabled for Dutch Boy wnon they wanted good paint. They called for it during the war. Bow, aa always, Dutch boy i good palct'e other n&ae." Se troVr. 14S "Dutch Boy ache friends for your father before you by helping ul* build his but inure by L roving that good paint alwtye jays. he esde friend* for you durinr the war by holding up .uaiity hcun suatevial* were scarce and standing up in service when .tint jofca had to lsat. ind he'll *ke friends i\>r your sona and grandsons for boat* o-ntre li<e ..erect, know it and ehow it wtian they scat up with good paint, lad no other kind ever bore t:->; Ditch Soy none or over will. Even L<?n you1* grandson tr.kee on the fcu inear, Dutcn Boy >iii still be able to look his in the eye and eay, "So* - ilwuyf, Butch Boy ie good ieint'e other nano." Jane. 1946 "Dutch Boy stand# for g^od paint beck in the old days, he rtood for good ycir.t even duric. th- war. And he always will. Mew, as elw*>yr, Dutch bay Ic good ; alnt* e other nac:e." Illustration features Soft Ftcto Lead, Primer and Pur* White Load Paint. Say. 1346 fiopeated practically the eeae *6 Howe-*her, 1346 Practically a re, eat of June, 1345 March. 1946 Practically a rarest of June, 1)40 rruc. ically a ropoet of cd e; ; r ring in Juno, 1345 Koveaber. 1945 "butch hoy naa always stood for good paint Eate-is. It still cioee on the new .cr# white lend ; alnt reedy sized and believe me, it always will." 0007-SWP-000001547 V Page % October. 1345 "las, Dutch boy lead in o!l nss the '-Inters* cc.3l.ee even bo.'ore sy tine. The nc* Dutc-c boy Pure Ph.it* Lesd ?'alnt In nuking u m>co for ll- eelf too. Ouees our grtndi-ons elil find thst Dutch ^oy ia Good faint's * geotomber. 1345 a fui-l-pajpe *d ahovinr Hitca Boy Soft Potle Lead, Pure Shite Lead Paint, Exterior Paint "haven't changed. Still as young sa er* 1*. Old Hitch Boy etsnda for hart In paint produete. Eulci: Boy nNse alii never go on any other kind." Tr.ia clearly states teat *Glte lead 1 aint is tun bet*. Jnnc. 134$ "Shen ay dad started in burlneee this young felloe, Dutch Boy, helped us et&rt in be'r etlll at it. Dutch boy ready-to-ure j aint is ju; t aA good as Lie fjyrou:' p*te Dutch Boy is one naae ; einterr. have liCfr.roed to tract ysUerley - today and toaorro*. fesit-if45 "Dutch boy Lac tivcyx stood for g od j.alnt tutorial and tleaye will. Soft paete lead, ext-rlor rimer, pure shit* lead , aint." A winter j , soking ... "That picture, the 'Dutch Boy( rare carried me back. My father slvays liked It to -------------------- . Dealer replies ... *lee, Dutch Boy heed in oii. sa the . sinter'* cb.. !re before sty day. The nsv ready-to-uiie Eutu* hoy f ;.ini 1b asking a ncuc for itself too. leo, cur gnuiisone U1 find Hitch Boy ic good clnt'a otL* r n^is-.*," feoft putt le*d, exterior ; rimer, ;.ur-. rolte j.esd paint. . March. 1345 A pointer Braking .. "Well you tee I haven't obfinred since I *98 .stinting any year* ago. Still young as ever. BULL pitting tlgot Wien it coats to cuhlity. Dealer repliee ... "That'# rl*nt. Tho Dutch Boy brand Etlil ctsr.de for the best in saint ,roiacte. And you can bet your wooden shoes the naae Dutch 3oy will nev, r p,o on any other kind. /fUM' Mb'- 0007-SWP-000001548 \ Ft.'* 4 Bovgbrr. 1.J44 X. general ad featuring Butch Boy eoft ;;ft *:.lte lead, Dutch 07 jure u<it lead An oil, Oute'-do S?faite, Dutch Boy Exterior Frlr October. 1344 *T0 of a xlci-1* Butch Bay Baft ;stU v-lt* laid, Dutcu Boy txterlor friaer, JXitch 07 i'ure F^.l - e Lead Faint. Paste or .alnt, Dutch Boy 1* flret eho5 for asking things lent - including your reputation for Boiling top tpaallty {.ro.'usta. W.R.Slorlclntar eo1 CD* LMD Supervisor of Bid SiJen J+.2L+14 0007-SHP-000001549