Document 4vQ1ROzzQx67qJXwJk8oXo3j

DEALER GOAT TV7TE offer in evidence Exhibit A W --a photograph from our rec ords .showing a "cheap" paint job after a short time. The sad remains still dinging to this section of sicllng^tell the story | of a costly experience*..the preina-r ture cracking and scaling of a paint job the owner hoped would last for years. But this is only half the story. Not only did he buy a repainting job long before he expected to, but he had to pay for burning and scrap ing before the new coats could be put on. After an experience like this'it's We now offer in evidence Exi only human for the property owner B--another photograph fromour rec to blame the dealer who sold him ords...this oneshowing aDutch Boy the paint. Only human for him to White-Lead job after /ssg exposure. cross that dealer off his list and buy Here is the kind of paint job that bis brick, sand, stone, cement and satisfies customers and PROTECTS other supplies from somebody else. your business. Unlike "cheap" paint No matter who made the paint, Dutch Boy does not crack and scale. the dealer is die GOAT. It resists the weather and wears So it's always good policy to pro down stubbornly by gradual chalk tect your business by selling paint ing which leaves am ideal surface for you can be sure of. new-paint. A Dutch; Boy'job does {Exhibit A} "CHEAP" PAINT Close-up ofa ''cheap"paint job that went to pieces in a short time. When a dealer sells paint like this bis business is bound to sufferin every direction. {Exhibit B} DUTCH BOY... Three years old and stilt in ex cellent condition. When you sell paint like this it builds "good will"foryour entire supply line. not have to be burned and scraped off before repainting. When you sell Dutch Boy your customer gets paint that gives the long-lasting protection he expects. Then there is no danger of losing the customers you have worked so hard to obtain. DUTCH BOY NATIONAL LEAD COMPANY lllBroadway.New York; 116 Oak Sc., Buffalo; 900 West IBch Sc., Chicago; 659 Freeman Ave., Cincinnati; 820 West Superior Ave., Cleveland; 722 Chestnut St., St. Louis; 2240 24th Sr., San WHITE -LEAD Francisco; National-Boston Lead Co.,800 Albany Street. Boston; National Lead & Oil Co. of Pa., 316 Fourth Avenue, Pittsburgh; John T. lewis & Bros. Co-.-Widenet Bidg^ Philadelphis. . .KD-4374--Building Supply News, March, 1936 Sej>x.