Document 4brGV7nJGO0YDEdQ9jJONBMQ

364 PuhhVatior.i Workbook of the Employing Contractor Helps p&h tonfratfors keep informed on How-To-Do-It .... and With-What While p&h contractors' information needs are varied, they also are quite specific. They demand usable news on current application and installa tion techniques, cost-cutting tools, equipment and methods . . . plus broad reports to management on industry trends, profitable operation, labormanagement relations;- sales and merchandising practices. Sa The JOURNAL delivers: Methods & Materials Merchandising Labor Relations Other Management Miscellaneous 65% 9% 16% 8% 2% Years of intensive investigation of contractor in terests and needs have brought today's JOUR NAL'S editorial image into sharp focus. Some of these continuing research programs are: . Market Studies (I ? In just the past 2 years) . . . revealing basic contractor attitudes toward various industry products, and also providing additional insight into reader-information needs. Field Research. Personal interviews with hundreds of readers, in the field. Con ducted by the Mills Shepard research organization. Bi-Monthly Direct Mail Surveys supple- ment our research program. Mills Shepard Research Continuing in 1962, the Mills Shepard firm will investigate and report reader interest in virtually all contents in The JOURNAL'S January, February, May, June, September ond October issues. Thus JOURNAL readers again benefit from our constant search for ever better ways to serve them. "JOURNAL Of PLUMBING. HEATING & AIR CONDITIONING 92 Marking Avenue -- Tarrytown, N. Y. Publications . .365 Every Month--A Staff of Experts to Help You Solve On-the-job Problems Improve Efficiency Increase Profits Heating, Piping & Air Conditioning concentrates exclusively American Artisan is the magazine that keeps its readers a step on serving specialists in "big building" heating, air conditioning, ahead on warm air heating, sheet metal contracting, air conditioning, ventilating and piping. ventilation and dust removal. HPAC's authors know their subject* . . . from experience. They are all actively engaged in some phase ol design, installation, main- ' Every month it brings dealer-contractors new and essential informs- tenance, research, or manufacture of heating, piping air conditioning tjon about selling, designing, installing and servicing systems and or ventilating equipment. equipment. It points the way toward better methods, lower costs, and w. , .. , improvements io designing, fabricating, and installing procedures. Moreover HPAC is staffed by men who are both editors and cngi- Every issue is packed with sound and timely "how-to-doit" infonna- neers. And these men work in constant touch with a unique board of |ioa o{ direct dollansW<euts value to your business, consulting and contributing editors which is almost a Who s Woo of the profession. Topics of interest to you are thoroughly covered--the problem . .. the requirements . . . the alternate solutions . . . step-by-step planning and procedures--from design conception to installation, testing and use. Because American Artisan is headquarters for all sorts of industry information, you 11 be kept informed about equipment developments, coming events, new literature, and, in fact, about everything that is likely to affect your business. First in Their Fields--By Any Standards 100% voluntary paid circulation Advertising Volume Editorial Volume Number of Advertisers Editorial Quality * Number of Exclusive Advertisers s Subscription Price ... USA .. . $5.00 a year. ` Subscription Price . . . USA . . . $3.00 a year. Inciades big Buying Directory section with the January issue and twice yearly Trade Literature Supplements KEENEY PUBLISHING COMPANY SobiWory of ttMohold C*rp. 6 North Michigan Ave. Chicago 2, lUnots