Document 4a0aLdd3JVYaMdwzYeZZwGGkp

'r | * -4 V M 1905 - ~ When a MAO mAkes a lood thief tad the public finds ft out. he his to keep atktag it ffiod r the public will fad that cat, too." THE author of fhe above is un* known to us, but we know be understood humic nature. We find in our business dally that It nays to .net. jau^aaaufaeturtiiz standard high and stick closely to it. or "the public will find ft out." The various departments of our ever growing business have been added to until with more machin ery. combined with Quicker system and better facilities, we can han dle any amount of business Quickly and satisfactorily. :: :: :: :: "Business needs sOmuUots ss much a s dull s a w s need flllnc " 1905 ....-- . 9yu ,5^ '< '* \ v\ To All ol You and Yours We Wish a Merfy Christinas and a Happy New Year 0007--SWP--040485 N28902 a LUCAS ADVANCE HINTS. The Following Hew and Imoroved Lines Are Put Forward Witti the hope That They Will Prove of Value to Our Customers. Shinto Scarlet. A brilliant and durable scarlet ml. much handsomer than Double Deep Orange Chrome, `l ip top tor gears. Mountain Green. L. sad D Deep, rich body greens of exceptional ;xxly. covering projierties and dur ability. Baltic Brown. A rich amber brown color. Highly recommended for delivery and express wagons. BEST VALUE MADE OIL COLORS These colors will all lie found in the new edition of nor Loess Coach Color BiKttlet. They must be seen tobe appreciated. Zarina Green. A t-eamtfuL rich. soft. deep-, velvety green. Colot mustbeseen to be appreciated. It is BEST VALUE MADE unequalled for color, durability and; practical cover ing properties. Tip top Jiftiftstore; frftnts. iron fences and artiatic structural sroft and wpM wrick in general. NEW DRY COLORS Write for sample card. C. P. Soluble Balky Blue. Lump and powdered; HspoMoe Green. A soft, velvety green. The correct color for producing Sapoldonic Empire color combinations. Esceclally recorpirjended for high unequalled; the v*fy finest larticle in the world for making laundry blues: very light tri gravity; balky: dissolves perfectly and does pbt precipitate; especially recommended to manufacturers eff liquid bluing, als,-* grade interior decorative .wchk, furniture, clc. Color to tbhse who plit it up to dryionn. Vx,must be seen to be appreciated. Write for a sample card. ^Tofored. Light **4 fewfc Eapeciallylrecommended Fast VcrmllloBS. L M *'Bd D. These are practically fast to lirht and are undoubtedly the most durable to manufacturers of agricultural1 implements of all kinds; ritfti blue-red color; fair body; and excellent covering. | properties; compar^ttiveiy light io gravity; inexpensive vermilions that have yet beer produced; they we especially, reconiilnttlndediot using- solid, but maybe used for making- ipirtures fdr dipping. If interested write fw samples; v . are not to be mixed; vith white lead which impairs the rnidr and databdfty jtjif die vermilion. They can Fast Vermilion. L M. *nf O. Intrinsicallythe best be used for toning red leift and orange mineral. value in permanent vermilion. or blue-red color that Crimson Oxide. A bright, rich red. In color be tween Venetian Red and! Indian Red. but: brighter; is a strong (inter, and when mixed with lead and tine products a beautiful, soft, durable pint. Write for sample card. haa yet been produced; especially recommended to manufacturers, of high grade carriages and vehicles who do their own grinding: has exceptional body; wonderful covering properties, and is much more dur able than the much higher priced English Vermilion and so-called Vermilionettef BEST VALUE MADE BEST VALUE MADE NEW FILLERS Wood Crack Finer. A specialty fur filling-cracks xnd crevices in old and dew doors, decks, etc. Light gravity, rough, elastic and durable. It does not shrink and yields a hard, smooth, level surface for finishing. May be easily stained for matching any dark or nia *nd discolored wood. ThenaLural color is that of new yellow pine. -CoW. Oak. Stain, A beautiful, dear. iranapHrentliq1 uid for staining oak wood Drtht til filling. All hard mood finishers and furniture manufacturers will find this specialty aboolutely.jeissentiili if they desire to pro duce the most beautiful and papular tones of Golden Oak. NEW FRESCO COLORS pcfHJaneot Lake. A reliable article for making ftcsco tints. , / Rtvleri Blue. A beautiful, soft color, not affected y-fiy yellow light. Especially recommended as a night blue. Msdive Lake sod Royal Pnrple Lake. These color* must be seen to be appreciated; They ate standards for brilliancy and beauty of color; Write for our beautiful Fresco Color sample card. LUCAS COLD WATER PAINT The LLS. Govcmmcni'tecognixestlje practical value of this new decorativJ;;jand light making material. Washable and water-proof; ponsenrea remarkable fire resisting and aaoitary properties; can be applied to wood, brick, stone, sand finish or any solid surface: unequalled for light wefts of sky-scrapers, and interiora of large warehoiisea^berir maximum amount of light is desideratum. NEW WHITES AND ZINCS FoUr White. A new com bination. brilliant, dazzling white- Itia especially recom mended Icr seaside exposure. . at$u for soft coal and natural gas regions, where it will not blacken or discolor. Not an experiment. ^ proven by practical tests to be a realty superior article. A good base for making tints for outside use. Craiser White. Tins la the white we have furnished the Goveruineat, and which hua withstood their severest teats successfully. Its quality has 1 also been proven repeatedlyto : be high by the omy true pamtii ; era' test, thzt of time arrit ex- ,.i posure. It la a while forthc ' general work uf tlieipanitsliop: \ Fresc* Process White Zinc. American in base. American in oil. j 5*ft;Fiencbxinc no French poppy !sie<ft[ oil- Base la made from TcBn^rf metallic xioc by a pro^esS'^'r^ilarto but better than : the old |vleile Montaigne French ' |pr<&jejftssJi| is extra refined and IftaiW.; Ipiade: from selected American seed. Thjft bltlhejllijiihjtwbvch fills the rigid specifications of thie iNaviy iDept.. U- >. Government to whom we have suppliedhithdreda of Ions for paint ing the world famous Wbite Squadrou. If you -want the very best dial can be .made. iust tty this brand. UTILITY PATENT WOOD KEG Another good thing that will be highly appreciated by all practical painters ar^,, cbrisumeis in general. They are made in one piece, no atavep. They aresmooth on the inside, no cracks. NO LEA its; they are impervious and do not absofftoft or ttanners. keeping contents soft. Steel cap is practically air tight, pre vents hardening of lead, xo w a s t e. Cap can le easily removed and replaced Bfteriy. it is all right. BEST VALUE MADE LOCAS ELASTIC ROOFING CEMENT The elasticity and stay there properties of this spec ialty have been greatly unproved. It forms a rubber like coating which is practically impervious to the weather and is the best Stop leak made Fcur colorsred. black, brown and slire. NEW PASTE PRIMERS Especially recommended to agricultural implement and vehicle manufacturer# jvhodesire to produce the best results attlie least coat. Write for sample card. Tinted Gloss and Metronoliun Paint- We have ad ded six new shades to the#e popular brands, viz. Deep Vermilion, True Pink,. Zarina Green, Napoleon Green. Beriy Red and Bjg Fdur Yellow. AH nobby colors that arc sure to be appreciated- Send for saoplementiry card. BEST VALUE MADE BEST VALUE MADE NEW COACH COLORS Coach Yellows. All otir standards have been im proved in color, density.and wdrking qualities, and /Wilt be found much more brilliant in lonei----X/--'Sulphur YeBotv. A beautiful, pale yellow of great delicacy; close match tbifiourof liulphur. --'Zarfa* Blue. A soft, velvety body blue: tip top fctr panels and wheels. LUCAS TINTED PASTE PAINTS FiFTt-FOUR COLOIIS,: WHITE A.VD Bl ACFC Au ideal line of colors ground in oil for painters, which require thinning with pure linseed oil tc make the highest grade of mixed paiot. The colon were selected i for their!. beauty: iSbfti1 durability, and the painter need try them but once to have dbraonstratwl to himself the fact thal they are a line of aunny makers. Send foe a ample card. \/ BEST VALUE MADE NEW iECK AND PORCH PAINT COLORS - Persian Red. Gobelin and Terra Cotta. Truly upto-date and meet the reftairetnenta for producing the most juristic effects on pleasure craft and in WauiifuL homes. 0007-SWP-040486 I 0007-SWP-000123876 - -------------- -- - * LUCAS ADVANCE HINTS. 3 BEST VALUE MADE LUCAS VARNISK SPECIALTIES Will have new labels in IMS. iron Oxide Pilot. Durable Floor Flats h. Tipwp article foi renewing This is without doubt old bard w ix h I floors, linoleum, nil plutb. etc. the best muiand! barn .tmjlnC"tn existence for all arOUnd work, it is matle of thirttie:h ly ted materials of ooailivly known Value, and. is practically irt^licstrtxicl- tible- It the real'ilting also for sheds, 1 fences. Locomotive Black Varnish. FUffb grade. very dis aster ; especially tecoitiinended for smoke stacks, bitiler fronts, ami imnj^roric exposed to- the weather where excepljonalumjihn^w.,ari4:ditiabtI;ty.;pt! desirable, if ; not essential., Black Enamel Top Dressing!. Practically perfect.! your stock is not complete1 without ft. A thoroughly first clalsarticle especially popular io the eariy spring Ibndgiis.'.friglJT. cat's1 arid and luclpi.falij, yiplds a 8rwo<t;:jjr;pfii jtuiptlii:-dealer. all structural iron work. t-Meu(ie.. A transparent lacquer for preventing the ` tarnishing of geld and silverware, brass bedsteads, and LUCAS COPPF.K PAINT A Series of over one horadred practical tests on the bright metal surfaces of all kinds. A practical iieces- sityfn every home. Atlantic aea btjattl'tctvvisideSjUailbat'fiur Copper Paint jfs Without equal for inti'-louli^g^rqpVrtieS' atididtihi- bility. BRUSHES Window Class. Anerlcaa. Made in llte West by the natural gas-tank process. Most all sizes. Picture Class, Freaeh. l.'nuaually white metal, packed in duat-prinif. sealed packages. Carefully se lected and graded. Mirror Plates. Every gpud kind is represented Io ttur; stock..bold bevelled edge and plain. Prlsn Glass. Lucas Brand. Malceadarfc pliceslighi. With but little effort dealers could work up a good trade for this glass, as there is a steady demand. Sundries for Gitzters. Everything in the way of diamond*, glajiera' 'points, point drivers; rules, etc BEST VALUE SUNDRIES A constantly increasing line, which wears careful to see includes, only the moat reliable goods at prices interwtinglydose. Send usyourordersaadlnquiriea. LUCAS HOME HELPS WHAT HAS WAR TO DO WITH BRUSHES? Considerable !i you remember that a large parted Leap BUCk. Our brand is a perfectly pure article, free from grit. pi i>r foreign matter; has great covering capacity and tinting strength. the bristles come {rani the disturbed sections of the Oirf SpeeUt- A most excellent, article for black BEST VALUE MADE EE5T PROFIT MAKERS world., It was so after the " BoTer Rebcllion," It re- paint, steneiiibjg, cement and moriarcoloriag. Lucasi; Preearel Paint i Beet assortment of colorsi; most' attractive label; util ity ennst sfive peifect sans; faction-; |"pi^w:ar;jcbeap^f goods on the;;m titfeet which wilj jdatTiatteijyoqtiiiirepat^- tion to self- Oar paint Ini wpi[ilaticn;|mitkerantJ:prot)t builder.: ybu:|canrt^t afford to be vitfcoul it. :So!d by the pound. '' mains so with Che "Jap and Russian Scrap." Bristles have beep going up .steadily. Manufacturers base advanced their prices where the stock remained the same, or reduced qualities .where prices could not be advanced. We. hare been fbmutate In having long contracts, which we are sharing with our customers. We have, not apaedhirffj ;lpi|detiils---write us aad we will let you in on the ground Boor. Our brush busi ness Li growing cutitlntiall/'. We only went intu it when thoroughly prepared to plase customer* on the best bssia obtainable.; Our line yem will find covers i the low priced up to the jbeoljijbraishiss that can be put together-and. as w^:liijv'& ujjways maintained, having the stock we can fill orders store promptly than you Both grades are pmLu i? in S5. K-W. and l lb. clean, square paetelfoard boxes. Round papers if ordered. Plae Tar- Perfectly purb Morth Carolina product, free from roensture. and abaolutelydean; suitable for the most particular purooi^is: putUp in veil soldered cans, nicely Jabcled- Sizes, I. \i. 4. ^ i.^e. 1-32. L-6I gallon: packed 6 gallons tocase. each-sice- Pure Coal Tar. Put up same style and sizes as above. Prices right. Broazes. Ast year's aal^s of oar Perfect Gold En. annul Orouze proved i merits. There is nofliicg sup erior for fres^band ddcoratlre ti'arScL Almost equal fo BEST YALUE MADE Lucas tin*tart Paift. .Practically perfect, Three new grecoitj, Spencer triyftjit;, A- .J.IGfepri'. April Creep. They I'eist lire eye. beautify the hcjrribj'irtd^maiejpcoSt.- can secure elsewhere.' '! ; ' Kaiser aid Nubian Solid iCeatre Oval Chisel VarDish, I X. L and <!;XXX Flowtaf Varnish Brushes.. Brush w want these good*i and to be up-to-date the dealer mast pututhem in stodt. AlumlBBOj' BroflZes. Have several grades of thia varying ia ptJuneas arid color bul all guaranteed chem ically pure.j'^htch is not the case with much of the Aluminum differed at present. Send for samples ard Luci stovtp-. 4*d;i:iS|CTe!e!'^iiiimeJiI|||;:ji^fi^^ s^eciail- Liea.Absolutely ineeesissryifiri;'e^er#1 tidy home; move rapidlym .the;dt>riyier anti (all: your stock is nor,' comuletc ulthous ttjertii The Sterllflc Pilot Bnixl.lDlamoncI #,C'' aid Pearl Chisel Sash and Black F1t:es ue t h * b u s t me d iu m p r ic e d Tx OLa We lave ytt to find the prac tical.! worxizixu wliu:dcTCa!(ioli;:njtKUincad litem, prices, . !. Radiator Briiszes. Pale and Rich Gold. Cover well. Good bright ctilor; retain their brilliancy longer chao imoat bronzea. BEST VALUE MADE Perfect GoM i ia & xlnrisum Eatratl. Mot Mixed. Thesb specialties arc supfrtitir ijnj.evjiUy' practical t tlcularto the itead^mixe;1 .gbtxl.s..J..'.W...'.h..v..r.h...d...ia...c..o..f.or and are inclined to:jel I'y-aindj MK1C U energetic, effective, agreeable odcwi- palnfi and v^islir^In? Quick. No disian eaoail u * liraculous- ..,.'VV;r[iji:dijifplr',a descriptive fV '" ------ fcAWi It does not a ->ej r r r insecticide, onilajbel we rdf T'Sis.jisjjj.djii-iifenttine polish, jjeijill diifeW&e and IS SOT ..... " ' " good to directions give perfect satisfaction' For home use and !the various light touchings ttp which'the bdusew, :c nr u.-i'i >f tie family may want to do tbe Black ri'ncs roh, Chiseled Tools. Chinese bristle r*-i *1 I rt ' idc to the deader. Also the Metro, il K l-Lreba and Butte Piowlar Brashes oSei better- value, (or thelt Might cost and furnish for household pnrpoeea an excellent line. TIIM L T. I ijl. IKt Have you aeeo it? I fine piece of work. You csiiiil-fi&.iMSicH.tBeiibrushes off the pagfe-fineyi'iisre :.dr:* n iii^rtdli^lcir^^'iso 'close to the actual- We have al *... y^'itirifiti'bUr^lve* on the brush catalogue for east u - :fer^tfct.]Stna;,f;'.caa challenge any: house tu prex |>]||rilM btl&'l^T bruab selling. Yoti cfo'tt't heed * r >i byteflllllc^g^ritO make a selec- tion after-seeing ourcc Besides, you knew iWe^^W^ptc^'j satisfaction' with brushei- .-md take t 1 'any brush-that hasijodtlfirbyed iwiJfalctotj'if'Jil!.Value. All we want the akeletou as ttrppflnf jfatlure. Get a cat - ajuguej discount h'eiiiiiiid feow; s^kret. `'HELP"--and Pumice Stone. Genuine Italian goods. Perfectly pure,powderisd grudes, fun aniform in fineness, an important feature when used for rubbing cabinet work. Lump Putdfce. A very fine, light grade. Carefully selected steels suitable for carriage builders and pain- tera trade; : SCI Wpoi.i poc3 good work ijo shoncr time than sand-Dtper: that's where you save the money. A number of brands on tbe market bat aoae better than the ikiad LUcas sells. No coarse strands among the fiffcji.. Glut*- See price list for full line suitable for siring soft and hai;|i (woods. Our arrangement* with m*nu facturers permit us to name dose figures. Na. I Com menial Grourad Clue. For paper hangers and'painesn. Sweet, will not Cake, and at present prfdjeiutid ;cj"t>k market. Extra Gabluer Glur. Clear and; Opaque. These are DureHid^Stocfcgoods: test well and made to bold hard wpod ^bints. We are also l iv t n Carded Brushes. They^shbw ap wt U --H t in :* !ves- The Perfect Enact'd jVarnish. aadi"jit'i' ' iSruslll is now made of Camd Hair, oval rhB^flic, hie ' 'eirule, eoamelled baddies and aniaUt zl'ly'r-wigc i caios. They,ice |ii';L |t>g r a tool for this our- puses but get the c whai wr have in Psj>efi!HA.ngef',li option. BEST VALUE CLASS Flake drt.ji>Mte far Ltthricarinc. The finest grade, free from|gnt;and foreign matter likely to injure die surfalc^ of] bearings. SteacD jla1id& Black, green, red. white, blue and yellow. Pui bp ip 2M, Skj. 4Viand S1-* inches io diam. eter. Cototn, bvilUant. durable aod covet well. Wilt keep to diy clliniatt:: have nver had a complaiat. Cresoeat Potty Knife. Had large sale last year. Has Isplid metar handle, wiiii outer end bevded (u maie it iu*t right for driving gioziera' points and brails. A'great favorite with painters and glaziers. higher priced Glass that will1 JtfBlpn of cntlcal buyers iis the.kindjjiwe.hi vlnce all that ind thnrass thereof will contrie BERgj^ALli; MADE, Some of otir special 11 eavie'^ffitebitnierared. '|jiiJ|ilc|i^::|jM*nufarturfng abPlate Glass. Polish*' tlity and material .of ti: itiK l=3t type is icinesented in tit's line. It i.< mom It ^'lech'al'fjo^ny imported brand. Talk nbodt the uncertainties of advertising mates ooe tired. Advertising is no more uncertain than metcbandiaiiig or manufacturing. Mistakes.are made fn advertising )ust as they are In other operations When advertising is done right it is jutf u sure to pay dividends as a wisely managed bank---Press. 0007-SW P-040487 0007-SWP-000123877 4 LUCAS ADVANCE HINTS. "There is 10 other Investment open to the man fa business that ho13s forth such promisine prospects for profitable returns as that of rood advertising"."--K. T. F, EW progressive business men would seriously dispute the above quotation, F and we thoroughly believe in it ourselves. We prove it by earnestly trying each repurribg year to improve and make better our whole line of advertis ing matter for the benefit pf oui; dealer? and ourselves, and thatiwe really succeed in helping is shown by the immense busihesi buiti: dp try iu s . For 1905 we strengthen our whole line by rhe additions and impmverhentis mentioned helbW. A SAMPLE LUCAS AD. You ought to know what paint goes on your house ifyou expect it to last. Depend on A HISTORICAL CALENDAR The Lucas calendar for 100ft crmfinuM lh* series of historical liumea ttf America's famous men hr sl.Gwioff a 'magnificently colored lithograph of the home of General Andrew Jackson. together with a concise his tory of the same :*! corih^ha tt4 ilsual amount of busineoa iriforinals^Vnd^'khe. .pad'i|arid. on' the back. We want all orfbUihqm^rid>:|,fcdYeC!ae- If notreceivieil,.nctilj'usand we W]iU sendl}>ne.,: A HELPrUL PRICE LIST We consider cur Paipt^aticl Varnish Pace List a valuable boo^os Itiifidiingqttrlines ur the painter usitig theisms ': ii.i!'gives a complete descrip tion i>f out! fijiiLdh^i^itb'i0Ttg',;6ricA';en:kblinK the dealer to use ijt; a*1!* rcf^repce book over tne counter 'without d^nrn^nijjjfcii'iiiiia^riadiri' as'the long prices give ample margin'[Ki'hi'his ieStsipnciB" DISPLAY OR SHOW CARDS For the practical decoration of outdeaUtrs'' stores and show windows we have improved and beautified pur line pf shciw, cards td;if.|sjifc,hi:;^Ja'. eitenc that they are really an A'WkjiiMelyiri^^iSjriei'^Irhey are finished with a preparattciq that Wrivitl|if thar beidff cl^aned withowt detiiHiexitu: tliir'ir liffght ifipwy;''appearance. hd , have been arranged either for hanging y for use in tfaaei forth, on; counters or in sn^w windows. EFFECT AND CAUSE The abote is the dtle of a Uttfe booklet, the suttitle of which is 'A. short! treatJse'jdn- the - troubles of the paint m naann." ' It conu'insSai de^ription of ten different "troubles" or di'ilia#!!' i difflcultifea,arose to bother andcauae lose-to pai ' "ie'rent localities, ail of which w.ere.iVint'tri ir.d:remedy. In this1 booklet; ha? id^iti^rid given the remedy* with thesiu 'iVtnajj help others when they meet] sir* `iltsend . copy free on request Ask lot Lucas Paints (Tinted GIo j s ) They are made to last Their Looks are made to lasL Expect t iicm to hold color and not crack and1 peel They'll not disappoint you. DEPARTMENT OF PROMOTION Outficpa ei . 11 "publicity" or "trade booming" departen "if is doing* goodj]woijk"in fts line of pushing sales with adi noging advertisements. It has been sucee? w j i-i iroddciag teaults with its straight nesrapar^r dvfi+iAirgilj|kiM!ij(jMiti:.pattiQg forth qu*n- UtieSj of ec odh!,bueine^jjiWli|jn]a! literature, circular*, booklets, et c... Ouiri ^BjriAirs still hold 1 IfOOdr-til l s if the dealer, vdl send us a list of people ! whom he K lows coutcnrpLtte painting, we will mall to '1 each J>o' !> l-w . ewmiiAj|t^p|wrie!iii letter calling ' attehiion:/ti 1 ' -e f 11 iaiot.- and the dealer's narrje^n'1 a 11 . nd]iif|^|:i|t|Wj,.!tlamqi. We want to. : help our de "n Al|i|,||^!|lfym',,;Ldc^:i;ic Co.. Dept. M, 3321 ir liONS E C'l i - l!CES The iithogruplied rnoJlic signs sent out by us the paaf;two -a 1 ' i hi I, ,,>cd sales to many ; sections. -Ii > * .1 . -i -- ind for name. We I: wLlI:be,!plcsw,--d tO'isii;p!plyiiilI oWdeAlteriwitfa * quan tity of 11* t v* sddfC-Kitheteon. A Paying f i.h iiTadi it t i Mrinei it lf*jikte<iub-inthe vlcin. A "GIANT" SIGN ity ofyour placti.of'bti!sineSB. ; i 'l!!i: ''!:! 'Though we call fins ,ou'e "Giant" sign, the word giant limply refers, totheisise lofii fiqurei on same, but we be-l ieve that the *icn !i&i?lf,i;9''tia|ti!d3o'fne enough to rOKPANh'MS hb i ll u intrinl and dealers in iu c t 's Lolot.Cottipanioa.the eaert a giant's strength in:.puflmE'trade mto the deal* era stores. In irealtiy wi: have two so-called giant signs, bottiilai#*?iot'tileet|.!ste^is';itdrK)ciapaed' in colors, anehi J iiplay. the pithejtl % 1 ' or inside dis Both are, the ]pain]t trade, ccnsisticg Of l^j|y]aiijiwdii:oo'.'Cardb6aid. with , |y| Wryr|^&doriback of same. .1.-- ' --.dlwj; a. amall line of |j|jd|W|iicfi>lt^in Mixed I'ainL bright. shoWfyijlgti|Si'(>fi'We;'iic!!p^v:tr|dtdrawlnE power. " 1 igh to go in the vest ;tALrli'lSree pointed samples of LUCAS (NEWS A decidedly nsethe; painta. as any comtri- The successful wore derate heretofore by our quar terly publication, iGooti PiintJ; has led us 10 issue * new publication called vL|ujlj:*si|N|c:'litpr" ,er inscandy, ensblin selecting This ml begin us MO>:ri't.ir v is it s on January 1st and will affn to ifiteiifst thie'lle^t^tJ VfjadeJ 'NEWSPAPER ADVERTISING Various Departments rtitl painter and the emmi:ner. the retailer, the j N<i one line of <: than strong r.ews'pa phj'* ]tbe dealer better Practicrt subjects-wiii bejtreated imonthiy by prac tical men giving the benefit of their wide experience to every reader.: Helps toquicker seUing and modern methods will recelw proper] arid ^tipn .. Inquiries from customers on any subject in oar line will be thoroughly ia.)pjrietriEfi^ Difficulties in the application of paint sometimes occur --quite likeilj' >e could help, you smooth them out at once* Arfdrlss' P<-pt| bill Philadelphia. With: the end in Dealers to carry thti advertisements. ( trotypcab Will *;c._ suiipie rule: also shows t They a and when 'ajbeaiem'ina better .enabling Lucas bAY - prepared a series of e had made into rtec,r backed by a live man. I set, subject only to a few our booklet D-178 which these advertisements. ,`Kh. effective iri wording. 5n th-r lowes end. A decided novelty for pushing tbe sale of am Runic Sb.iig{< Statu ctwuiso of ecu *m*U *hiugl sioentcd ou a MUtiatiti fnunvwork u iBitiiisB fAn ordinary peaked roof. sormounred by mewy !ettcred sig^\. Fumuh*d to dealera fiihdliac th'esfa'inilc.ktaiiisL1"'" IMPROVED SAMPLE CARDS W havs itnproved inuiy of uur: auuple cards for lyc^o The l.ueasiBaainel cLTd.haaibecu greatly1 strengthened by the addieioc of three rare to be popular greoia: la the Varnish Suit! and also Ike' Oil Slain card a new Pink Ground finlor bus bean added in rrsponxe to riUBereua requests; Ute 1 LOcU j |Pi^air]ii! four nstirrty oew and uaefal pnraera add<rt. for both brush and dipping^ :.Saink of die other cards'bive bad colored block titlepaglriradlded, help!log.!jtliari<id^ci|'cinsiderably: A STRIKING SIGN We can furoish to those j dtealrta. can ase tt to ad- vantage, a wonden rijpi.S * a feet, painted inastrikingly attrac[ive manor.i advertisine THP: 1.X1CAS PAINT Dralcri&iiiame lrtternl1 thereon in! Etwdxcyie1. BOOKLETS AND CIRCULARS We hate, made addiUona to, und um other ways impro ved. many of eiur baoV.teta d eiecnlkp. Tl.ey arc lull ef genaih,jpjr^t(^!aaice!|(^!j|^ viri'pM jfuib'ecta treated, and will be found of ifllcrese and value: os most all pairtin, They will certainly help to extend yo>.r trade A full set seAt on reqaest. OUR LABELS In our. labels wetiayjii'llriiiid^isontitldistiact changes for the better in several of oirr brand* whicb fact helps to keep stir line of Jabeta oBe' of the i rbost attractive and ahowy ip the paint nidi vunuli trade. Good labels help materially; to a tl\ the goods. IM91 JOHN LUCAS & CO. M AKC/fACTURCRS PHILADELPHIA. Race iid Fourrli Streets HEW YORIL V Mxkleg Laae CHICAGO, 53 tad 55 ffottfii Ocstlalaes Street ClfiBSfibftO. H. J.. FACtorlti and Varnish Works 0007--SWP-040488 0007-SWP-000123878