Document 4JMgqB5aR2QnNoQ2x109QQb0N
Monsanto
From:
J. S. MAYAUSKY - ANNISTON (1060) - EXT. 427
Date: Subj :
September 24, 1996
cc: R. L. Freeman
S. A. Gardner
1997 Monsanto Fund Budget
E. D. Truitt
& Community Relations Plan
To: D. G. Herndon - B2NG
Below and attached are the Anniston Site's 1997 Monsanto Fund Budget and Community Relations Plan.
The Monsanto Fund budget totals $60,000 which is no increase from last year. The Anniston Museum Traveling Classroom grant is in its third and final year. The $4,000 in this budget for the NSTA convention is in addition to the $2,000 provided already by the Fund. This program has proven very successful in our area and we wish to continue the momentum.
GROUP
AMOUNT
Anniston Museum Traveling Classroom East Central Alabama United Way Calhoun County Education Support Wellborn High School (Adopt-A-School) Youth Services Grant NSTA Convention East Central AL Cerebral Palsy Center Knox Concert Series
$23,000 12,500 7,000 5,000 4,000 4,000 2,500 2.000
Total
$60,000
/cws Attachment
DSW 133908 STLCOPCB4033866
Anniston 1997 Community Relations Plan
Goal #1: Enhance two-way communication with local community. Objective A: Enhance relationships and build dialogue with community-at-large.
Audience Community-At-Large
Message
Tactics
Monsanto, Anniston supports at two-way dialogue with community.
Continue emphasis on Community Relations following the CMA's Small Plant/Small Community Model.
Resources
Timetable/ Responsibilities
Evaluation
Anniston $
1997
and Personnel
Costs Plant / Fund
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Objective B: Increase awareness of employee and encourage development of community ambassadors.
Audience Employees
Message
Tactics
Knowledgeable employees with encouragement can make effective community ambassadors.
Continue communication on Monsanto-Anniston role in community.
Continue to encourage employee civic/charitable contributions of both time and monev.
Resources
Timetable/
Evaluation
ResDonsibilities
Anniston $
1997
and Personnel
Anniston $ and Personnel 1997
Costs Plant / Fund
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Goal #2: Increase Monsanto-Anniston's identity as a community resource. Objective A: Establish focused support of community and increase awareness in local community of said support.
Audience
Message
1) Educators, Students, Community Leaders and Community-At- Large
Monsanto supports science/technical education.
2) Community-AtLarge, Educators and Students
Monsanto is committed to long term growth and viability of science/ technical education in community.
3) Community-AtLarge and Community Leaders
Monsanto actively supports local humanitarian efforts.
4) Community Leaders
Monsanto supports cultural activities in community.
5) Local Plant Area Community
Monsanto supports local area youth development.
Tactics
Continue support for Wellborn Adopt- A-School, Anniston/ County Tech Prep program. Maximize participation in NSTA in St. Louis.
Continue seed money (recurring) to Anniston Museum travelling science classroom.
Optimize funding to United Way and UCP Center.
Continue support to Knox Concert Series.
Identify and fund local organization for youth development.
Resources
Timetable/
Evaluation
Responsibilities
Monsanto Fund, Anniston $ and Personnel
1997
Monsanto Fund
1997
Monsanto Fund, Anniston $ and Personnel
Monsanto Fund and Anniston $
Monsanto Fund and Anniston Personnel
1997 1997 1997
Costs Plant / Fund
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Objective B: Maintain positive image in community and enhance community awareness of facility.
Audience
Message
1) Community Leaders and Community-At-Large
Monsanto-Anniston is a valuable civic and financial contributor to community.
Tactics
Invite selected community leaders to visit plant.
Continue tours for local educators and students.
Continue involvement in business community
ascnriatinns
Resources
Timetable/
Evaluation
ResDonsibilities
Anniston $ and Personnel
Costs Plant / Fund
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Goal #3: Build knowledge and cooperative response capabilities within local emergency response agencies. Objective: Increase reliance on local agencies to provide event response.
Audience
Local Emergency Response Agencies
Message
Enhance relationship and establish further cooperative response capability between plant and local emergency responders.
Tactics
1) Maintain funding for Anniston F.D. training.
Resources
Anniston $ and Personnel
Timetable/ ResDonsibilities
1997
Evaluation
2) Build cooperative relationship with Calhoun County Emergency Response Agency. Conduct joint emergency response exercise.
Anniston $ and Personnel
1997
Costs Plant / Fund