Document 448wGOe5LBkbwDJwGN5Jx9M2V
Lead Industries Association, Inc.
292 Madison Avenue New York, N. Y. 10017 Telephone: (212) 679-6020
February 19, 1975
SUBJECT: THE LEAD MATRIX YEARLY REPORT FOR 1974
TO: MEMBERS OF THE LEAD INDUSTRIES ASSOCIATION, INC.
Attached is a summary of General Distribution and Television Reports of The Lead Matrix from 1966 through 1974. The film is distributed by Communication Services, Inc., Association-Sterling Films and the Bureau of Mine*. Audiences have covered a wide spectrum - industrial firms, government agencies, professional clubs, colleges, high schools, live TV and motion pictures. The cumulative total audience for General Distri bution and Television is over 99*892,000 persons.
Very truly yours,
RA: IR Attachment
R. Assadi Manager of Association Services
LIAC3681
N 3750
THE IZAD MATRIX i
GENERAL DISTRIBUTION SUMMARY BY ASSOCIATION-STERLING FIIMS
Industry, Gov't.
& Professionals
No. of
Year Prints Bookings Showings Audience
1^65 80 201 202 7,825
1967 80 151 186 5,543
1968 117 203 244 7,330
1969 105 272 310 7,389
1970 98 196 380 15,539
1971 76 115 357 24,822
1972 92 206 235 19,314
1973 76 325 364 22,108 1974 72 280 295 21,711
TOTAL
1^9
2,573 131,581
Colleges, Schools & Clubs
Bookings Showings Audience
1,164
1,769
138,284
1,335
2,269 125,318
1,663
2,546
107,613
1,620 2,154
79,174
1,378
2,623
163,954
2,012
2,079
203,128
2,422
2,943
259,518
2,857
4,318
401,091
2,189
4,501
361,073
16,640 25,202 1,839,133
TOTAL
Bookings Showings Audienc*
1,385
1,971 1i:6,08c
1,486
2,455
130,86:
1,866
2,790
114,94-
1,892 2,464
86,56'
1,574
3,003
179,49:
2,127
2,436
227,95<
2,628
3,178
278,83;
3,182
4,682
423,19*
2,469 18^589
4,796 382,78! 27,775 1,970,71!
TELEVISION SUMMARY BY ASSOCIATION-STERLING FIIMS
The Lead Matrix
The Paradox of Lead Battery Power In Motion
TOTAL
No. of
No. of
No. of
No. of
No. of Tele-
No. of Tele-
No. of Tele-
Tele-
Year Prints casts Audience Prints casts Audience Prints casts Audience casts Audience
I9&3
1967 1968
25 25 25
91 2,016,146 -- 109 2,420,022 30
134 2,326,937 30
--
...
--
9 100,532 --
75 1,404,377 --
--- --
---
91
--...
118 209
2,016, l4(
2,520,55] 3,731,31!
1969 25
115 2,024,373 30
76 1,470,193 30 14
315,877 205
3,810,44;
1970 25 119 719,291 30 32 258,311 30 75
968,720 226
1,946,32;
1971 20
l4l 1,208,033 30
-31
384,701 30 64 1,994,398 236 3,587,13:
1972 20 183 1,547,838 30 26 292,996 25 75 1,309,860 284 3,150,69!
1973 20
161 1,148,349 --
--
-- 20
3
73,838 164
1,222,18'
1974 20
167 1,337,070 --
TOTAL
1,220 14,748,059
--
---
--
--
2*9 3,911,110
231
--- 167 4,662,693 1,700
1,337,07C 23,32i!86;
GoLIAth - TELEVISION SUMMARY BY COMMUNICATION SERVICES, INC.
3 Minutes 60 Seconds1,471
Number of Telecasts 51
THE LEAD MATRIX THEATRE CAVALCADE #3 Oct. 1968 - Sept. 1969
Days Shown 3,526
Number of Viewers 19,401,800 49,686,820
Times Shown 7^7
Audience 1,631,769
THE LEAD MATRIX - GENERAL DISTRIBUTION AND TELEVISION SUMMARY BY THE U. S. BUREAU OF MINES
GENERAL DISTRIBUTION SUMMARY
TEIEVISION SUMMAI
Industry , Govt.
Colleges, Schools
& Professionals
& Clubs
TOTAL
Year # of Prints Showings Audience Showings Audience Showings Audience
195H
250
83
2,506
,769
190,762
4,852
193,268
Audience
--
1969
267
170
4,964
7,664
302,308
7,834
307,272
\ 38,500
cc
1970 1971
285 282
220
7,889
9,164
344,962
9,384
352,851
185,000
>1 O
234
8,052
10,934
406,758 11,168
4l4,8lO
589,500
c
1972
290
291
10,012
12,196
930,084 12,487
940,096
1973
254
225
7,412
11,684
400,225 11,909
407,637
1974
290
301
8,122
12,429
420,339 12,730
428,461
`OTAL
17525
-^957
68,840
70,364 3,044,395
14,000
---
7,000 834,000
>-
AUDIENCE ENERAL DISTRIBUTION SUMMARY BY ASSOCIATION-STERLING FILMS AND THE BUREAU OF MINES "57JI57W
ELEVISION SUMMARY BY ASSOCIATION-STERLING FIIMS, COMMUNICATION SERVICES, INC.,
AND THE BUREAU OF MINES
The Cumulative Total
94,876,251 99,891,360
............................
"
N 3750.01