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LIA1519 6 ^^IMtXSS^^i^suSix^SSiaSau
Lead Industries Association, Inc.
2*2 Uadton Avenue Nee Vcwt. H.Y. 1001? Telephone: (212] (?*-SaM
--------... _ .*,<****..
January 29, 197\
SUBJECT I THE LEAD MATRIX YIARLT REPORTS
TO: MEMBERS CT THE LEAD IJOU8TKEES ABSOCIATIC*, UC.
1Attached * a suaeMd-y of General Distribution and Television Reports of
1973The Lead Matrix froa 1966 through
- The film la distributed by both
Association-Sterling Ellas and the Bureau of Mines. Audiences have
covered a vide apectrua - industrial flrae, governaent agencies,
pro fee*local clubs, college*, high schools, lire TV and notion pictures.
The cumulative total audience for General Distribution and Television Is
over 26,600,000 persons.
Very truly yours,
SA:IX Attach.
8. Assadl Manager of Association Sarrlcss
^ V iiS irtfM
.
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LIA15197
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TKX UXD MATRH " l6cn - 26calns. - Bound "- Color
- -'
GENERAL DISTRIBUTION SUMMARY BY ASSOCIATION-STERLING FIUC
Industry, Gov't.
>1 Profeii lonl*
No. txf
leer Print* Booking* Showings Audience
1966 Bo- 201 262 7,825
1967 60 1966 117
. 1969 105 1970 96 1971 76
151 253 272 196
U5
186 5,553 255 7,330 310 7,389 380 15,539 357 2**, 822
1972 1973
TOTAL
92 206 76 L J25
XM_
235
36L
19,315 22,108 I557H75
Colleges, Schools & Clubs
Booking* Shewing* Audience
1,165 1,765 138,265
1,335 2,269 125,318
1,663 2,556 107,613
1,620 2,155
79,175
1,378 2,623 163,955
2,012 2,079 203,126
2,522 2,953 259,518
2,857 *318 501,091
15,1*51 20.7&1 1,578,665
TOTAL
Booking* Showings Audience
1,565
1,586 1,866 1,892
1,971
2,555 2,790 2,565
155758?
130,861
115,953 86,563
1,575
2,127 2,628
3,003 2,536
3,178
179,593 227,950 278,832
3,182 5,682 523,100
16.120 22,979 *&r.9&
TELEVISION SUMMARY BT ASSOCIATION-STERLUO FILMS
--ree Lesui Matrix
The Paradox of Lead better Fewer In Motion
To TaI
No. of
No. of
No. of
No. ol
No. of Tele-
*0. of Tele
No. of Tele
Tele
Tesr Prints cuts Audience Prints cuts Audience Print* cuts Audience cuts Audience
T5 25
$1 '2,616', 156 --
--
----
--
-- 91~ 2,616,l56
1967 25
109 2,520,022 30
9 100,532
-- -- 118 2,520,555
1968 25
135 2,326,937 30
75 1,505,377
-- -- 209 3,731,3lV
MS 25 115 2,025,373 30 76 1,570,193 30 15 315.877 205 3,810,553 25 119 719,291 30 32 258,311 30 75 968,720 226 1,956,322
1971 20 l5l 1,208,033 30 31 385,701 30 65 1.995,398 236 3,587,132
1972 20 183 1,557,838 30 26 292,996 25 75 1,309,860 285 3,150,69V
1973 20
161 1.158,35$ ..
--
-- 20 3 73,838 165 1,222,187
TOTAL
**<53 .13,510,185
259 ir;nD
23T 5,662,693 l,?33 21,985,792
*-
r mi LEAD MATRIX
THEATRE CAVALCADE #3
Oct. 1968 - Sept. 1969
Days Shewn 3T52S
Tine* Shown 77537
Audience 1*831*76^
THE LEAD MATRIX GENERAL DISTRIBUTION AND TELEVISION SIMMARY BT THE U. S. BUREAU CF HINES
Tear
1568 1969 1970 1971
0if3f2
TOTAL
# of Print*
250
267 285 282
290 25V
GENERAL DISTRIBUTION SUMMARY
Industry, Gov't. College*, School*
& Profeiion*l
& Club*
Shoving* Audience Shoving* Audience
83
2,506
5,769' "I9o7?62
170 5,965 7,665 302,308
220 7,889 9,165 355,962 235 8,052 10,935 506,758
291 10,012 12,196 7,512 11,685
__ 5^35 .. .1^511.
930,085 500,225
575,099
TOTAL
Shoving* Audience
5,852 193,268 7,835 307,279,385 352,851 11,168 515,810 12,587 950,096 n ,99 507,637
t e l e v is io n Su mma r y
Audience
--
38,500 185,000 589,500 15,000
--
827,006
G3IERAL DISTRIBUTION StMtARI BT ASSOCIATION-STERLING FILMS AND THE BUREAU cr HINES 5,203,86
TELEVISION SUMMARY BY ASSOCIATIOH-STERLINO FILMS AND THE BUREAU OF HUES THE CUXUIATIYE TOTAL
28,657,525
"ip tr
N 3528.01