Document 3Qmw8915OajZKG7xjpmp0Lv03
SECTION 2
PAINTER FINISHES
F. 0. B. POINTS
OAKLAND, CALIF. SAN FRANCISCO, CALIF.
mi
Th e Sh e r w in -Wil l ia ms Co .
ADMINISTRATION OFFICES, CLEVELAND, OHIO $ALE$ OFFICES, FACTOR fES AND WAREHOUSES
IN PRINCIPAL CITIES
Con. Piie Book CP 77 CRM 4-11
N46346
PAINTER FINISHES
INDEX --SECTION 2
Product
Page
Aluminum Spar Mixing Varnish........................................;........ ........ 6
Commonwealth Mixing Sealer........ ...................................................... 1 Commonwealth Stucco Paint White and Cream............................... 7
Enamel Undercoater White No. 115............................... ..................... 2
Enamel Undercoater White No. 47...................................... ...... .......... 2
Enamels ............... ........................................................................... ....... 4-5
Excello Floor and Trim............................................ ............................... 6
Excello Satin Finish No. 68....................................................... ...... ..... 6
Excallo Spar..... .......................................
5
Exterior Finishes...... ...... ........................................................ ........ -... 7-8
Full Synthetic Enamel GlossWhite No. 72--...................................... 4
Flatting Oil .................
8
Flat Wall White No. 32............................ ......................... .............-...... 2
Gloss White Enamel No. 68......................... .... - ......................-.......... Gloss White Enamel Stipple.................................................................. Government Spar Varnish......................................................................
4 4 6
Lead Mixing Oil.........................................-............. ............. ............... Lead-Zme-Titanox Paste.................................................. .................. -- Liquid Oalo........ ....... ....... .......... ....................................... ....... ......... ..
6 8 7
Master Painters Paste White........................................... Mixing Varnish Interior................................
Mixing Sealer (Spartite).... .................................. ...............................
8 6
8
One Coat Enamel Gloss White No. 39..................................
One Coat Stucco Faint--White andCream.......................... One Coat Wall Flat White No. 19.......................................................
One Coat Wall Flat Cream No. 20...................................... . Outside White Paste No. 60........................................................ ....... .
4
7 3
3 8
Pasta Undercoater White No. 12..... ....... .................. ..........................
Pigmented Synthetic Wall Sealer No. 78................ ............. .............. Pigmented Wall Sealer No. 77--.............................................................
2
1 1
Spartite Mixing Sealer..................................................................... Satin Finish Enamel No, 40...................... .........................................Sealers ..... ............................ -............................................................... .. : Semi-Gloss White Enamel No. 22.... ..................................................... Stipple Enamel Gloss White No. 16........................................... ......... Stipple Wall W'hite No. 79.............. ............... ....................................... Stipple Wall White No. 61 (Heavy Body).............--.....................-
8 4 1 5 4 3 3
Undereoaters ....... .............. ........... ................................. .................... 2
Varnishes .... .............. ........................ ....................................-...... ....... 6-S
Wall Paints ........................................... ......... .......................... ........... 2-3 Washable Wall White No. 21............................................ ......... .......... 3
0007-SWP-000143403
PAINTER FINISHES
DISCOUNT SCHEDULE
For S-W Authorized Dealers Only
PAINTER FINISHES Effective April 30,1941
All items listed in Section 2--Painter Fin|fc ishes, of the: Confidential Price Book, are
subject to a discount of 20 and 10 per cent off W (wholesale) prices.
[Cmf. Price Book CP 77
0007-SWP-000143404
SECITON_2 ___ PAGE 1
PAINTER FINISHES
SEALERS
Ma y
PIGMENTED
SYNTHETIC
WALL
SEALER
No.
s
78
6
mi
(Non-Penetrating Type) --PX170S--
Ttii.- an exceptional product for sealing interior porous surfaces,
tluiii' g plaster, stucco, Brick am] wall board of all kinds, preparing ni; for subsequent coats of paint or enamel. This material is a non-
r.e ri,;i,'g type, is economical to use because it strikes in sufficiently make a perfect bond, and at the same time requires the minimum material, has good brushing qualities, good hiding, and dries to re t overnight. It may be tinted with S-W First Quality Oil Colors to ny desired shade.
a.lMist Ca'-.
...
.. .
W
2 00 1 90
PIGMENTED SEALER No. 77
--27777--
Pigmented Wail Sealer No. 77 is, as the name implies, a pigmented sealer that is intended for use as a fiTSt coat on plastered walls, sand .nish or putty coat, also for sealing previously painted surfaces.
It can be tinted with S-W First Quality Oil Colors to the desired ishade.
W aliens...................................................._............... .................... ........ 1 90 Gals-..... ................................ ......................... .................... ................ 1 80
COMMONWEALTH MIXING SEALER
--03915--
Commonwealth Mixing Sealer is specially made to he used with Commonwealth Stucco Faint and when incorporated with it for the first coat, in accordance with the directions on Commonwealth Stucco Faint Label, gives the paint adequate penetration for satisfactory priming and sufficient sealing to stop all normal suction.
W
Gallons............. ......... .................. ......................................... .......... .. 1 80 6 Gale.................................................... .......................-....... ............ ..... 1 70
Effective May 1, 1941 Coat Price Book 77 CP (5) CRM Supersedes Page Dated April 80, 1941
0007-SWP-000143405
SECTIONS PACE 2
PAINTER FINISHES
UNDERCOATERS
ENAMEL UNDERCOATER WHITE Nd . 115
--26044--
An unexcelled enamel undercoater. The moat exacting tests prov< that it excels in brushing and working qualities, leveling, whiteness and dose-knittedness, sands perfectly and easily, and holds out ename to a uniform glo3s.
W Gallons.............. ..... ............... ............................................................... 2 21 5 Gals................. ................... ................. ........... ........ ........................ .. 2 1J
ENAMEL UNDERCOATER WHITE No. 47
--23596--
This is a splendid product with which to meet competitive condi tions. It is a quality product. It has the easy-working qualities o: Ename) Undercoater White No, 116, flows out well, sands easily am holds out the finish coats to a uniform gloss.
4V Gallons................ ..................... ................................ ......... ......... ......... I 81 B Gals.......... ....... ..............-.................. ....................... _......................... 1 7i
PASTE UNDERCOATER WHITE No. 12
--64056--
This is a finely ground enamel undercoater in paste form, am
properly reduced can he used as a first coater on interior walk an,
woodwork.
Made expressly for those Master Painters who prefer to use past.
materials,
W
Gallons__________________________________ _________ ________ 2 4. 5 Gals............... ......... .......................-.......................................... ........... 2 3
WALL PAINTS
FLAT WALL WHITE No. 32
--21687-
Flat Wail White No. 32 is formulated to give easy-hrushing, goo> flow and good hiding, the three essentials in ail Master Painte products.
May he tinted with S-W First Quality Oil Colors to the desire shade,
W Gallons....... ................................................ -......................................... 1 9 6 Gala.................................... ......... ......................... -........... ....... ........ 1 8
Effective May 1,1941 Coni. Price Book 77 CP (6) CRM Supersedes Page dated April 30,1941
SECTIOK_ PAGE
PAINTER FINISHES
S
SEALERS
i PIGMENTED SYNTHETIC WALL SEALER No.,
. (Non-Penetrating Type) --PX170S--
: This is an exceptional product for sealing interior pofons surfaces, including plaster, stucco, brick and wall board of all Sands, preparing lime for subsequent coats of paint or enamel. This material is a non penetrating type, ia economical to use because it sbrfmes in sufficiently to make a perfect bond, and at the same time rajfuires the minimum of materiul, has good brushing qualities, good hMing, and dries to re cast overnight. It may be tinted with S-W Firijr Quality Oil Colors to say desired shade.
Gallons....................................................................................... -......S- 2 00 / 6 Gala.............................................................. /.............. ............... ;..... 2 10 y
PIGMENTED SEJ j ER No . 77
--27177
Pigmented Wall Sealer No. 77 isf as the name implies, a pigmented
sealer that is intended for use as f first coat on plastered walls, sand
finish or putty coat, also for sealing previously painted surfaces.
It can be tinted with S-W Fjrst Quality Oil Colors to the desired
shade.
/
W
Gallons............... ................ ..... L.................................. 1 90
5GftlB.............-............ ,,....... .................................. --.......................... 1 SO
COMMONWEALTH MIXING SEALER
/ --1)3915--
Commonwealth Mixing Sealer is specially made to be used with Commonwealth Stucco Paint and when incorporated with it for the
first coat, in accordance with the directions on Commonwealth Stucco Paint Label, gives the paint adequate penetration for satisfactory priming and sufficient sealing to stop all normal suction.
, Gallons............. ~L...............-................................. .............................. GGals.............._..,i............. ............................. ................... ............... .
W
I 80 1 70
;
Effective April 30, 1941 Conf. Price Book 77 CP (6) CRM
0007-SWP-000143407
SECTION PAGE 2
PAINTER FINISHES
UNDERCOATEI
ENAMEL UNDERCOATER IITE No. 115
--26644--
An unexcelled enamel undereoater. me most exacting tests prow
that it excels in brushing and working qualities, leveling, whitenea
and dose-knittedness, sands perfectly/nd easily, and holds out ename
to a uniform gloss.
f
W
Gallons.................................. ............./.......................................... ....... 2 2 5 Gals............. ........................................................................................... 2 1
ENAMEL UND1 BOATER WHITE No. 47
-235 M--
This is a splendid product with which to meet competitive condi tions. It is a quality product. It has the easy-working qualities o: Ename] Undereoater WHtef No, 115, flows out well, sands easily am holds out the finish coats t a uniform gloss.
/ Gallons...........................................
....
w .,19
i)Gal.'.........
. . r..............................
.. . .' 1 ll
i'
PASTE UNDERCOATER WHITE No. 12
. --51056--
This is a finely ground enamel undereoater in paste form, am
properly reduced can! be used as a first coater on interior walls am
woodwork.
1
Made expressly fpr those Master Painters who prefer to use past
materials. '
`
'
' .W
Gallons.... _....... ......---...................... -.........................-..............-..... 2 4 5 Gals______ ____ .............. -.........................................-........................ 2 3
WALL PAINTS
PLAT WALL WHITE No. 32
--21687-
Flat Wall White No. 32 is formulated to give easy-brushing, goo
flow and good J hiding, the three essentials in all Master Painte
products.
;
May be tinted with S-W First Quality Oil Colors to the desire
shade.
W
Gallons.
19
5 Gals...
18
Effective April 30^1941 Gonf. Price Book 77 CP (5) CRM
SECTI0N_2 PAGE 3
PAINTER FINISHES
ONE COAT WALL PAINT FLAT
A one-coat, heavy-bodied flat wall paint. Formulated to give the
--imum covering and hiding where a one-coat finish is required
1 previously painted surfaces, also over old ealcituined walls and
age where the old surface is not flaking or peeling.
BBS! nel:
It may Ishade,
be
tinted
with
S-W
First
Quality
Oil
Colors
to
the
desired
W
rV IWhite Nr. 19--26723....................................................)
Gala. 6 Gala.
25; (Cream No. 20--21686................................................... )
2 00 1 00
16:
WASHABLE WALL WHITE No. 21
--26721--
The ideal flat wall finish for all types of interior plastered sur[fsces, also wall board. It is durable, sanitary and can be readily
li-j [Washed with soap and water without streaking or smudging.
IOf; Washable Wall White No. 21 is economical because of its excep-
vl ftioral coverage and maximum durability, easily outwearing several | mat, of calcimine.
1`. will cover solidly one coat over a properly sealed surface and
<0 10 i
f can k tinted with S-W First Quality Oil Colors Endorsed by Masters Painters everywhere.
to
the
desired
shade. W
f Gallon.-............
............................................... . ................. 2 06
BCa!.-.........................
..............................
1 95
STIPPLE WALL WHITE No. 79
j --26637--
i Stipple Wall White No. 79 is formulated primarily to produce high
: pebble stipple effects but can also be used for all types of textured
i finishes. It is not intended as a heavy-bodied wall paint, but it can be
; used as such and will produce many types of beautiful wall finishes.
' It is a splendid foundation over which to apply glaze and color
; effects.
; It may be tinted to the desired shade with S-W First Quality Oil
Colors.
W
Gallons... 5 Gals.......
2 46 2 36
STIPPLE WALL PAINT WHITE No. 61
(Heavy Body) --64761--
This heavy-bodied Stipple Paint is priced to meet competitive con ditions, but should not be confused with inferior quality products gen erally offered. May be used ns a heavy-body flat wall paint. Can be tinted with First Quality Colors in Oil. Gives a good foundation over which to apply Glaze Colors.
W Gallons............................ .................. ................................ ............... l 80 6 Gab............................... .......................... ..................................... 1 70
Effective April 30, 1941 Conf. Price Book 77 CP (5) CRM
0007-SWP-000143409
SECT10N_2_ PAGE 4
PAINTER FINISHES
ENAMELS _
STIPPLE ENAMEL GLOSS WHITE No. 16
--0X3447--
A Gloss White Enamel of heavy body, especially formulated for
heavy gloss stipple work on walls, ceilings and woodwork. Easy
brushing, good opacity, and holds its stipple well. May be tinted 3 requireedd--with FT,i;r-sit nQ--ua1liti-y Colors ii-n Oil.
Gallons________ ______ 5 Gala-....... .......... ....... .......
W 2 4t
2 3CT
ONE COAT ENAMEL GLOSS WHITE No. 39
-64061
In One Coat Enamel Gloss White we offer the maximum opacity, durability, gloss, flow and ease of application it is possible to combine in a one-coat enamel product.
One Coat Enamel is a long oil product and is especially suitable for occupied homes, factories and offices wbere speed in the applies' tion is an essential requirement.
One Coat Enamel is the painter's friend, as it enables him. to obtain solid covering in one coat work over either flat white or over old enamel finish.
W Gallons........... ... ........... ........................................ ......... ........ ............. 2 80 6 Gals............. ....................... ............ -....... .................... ..................... 2 70
FELL SYNTHETIC ENAMEL GLOSS WHITE No. 72
--64059--
A full synthetic enamel that can be tinted with S-W First Quality Oil Colors. Can be intermixed with oil flats and enamels. Can be reduced with linseed oil, S-W Exolvent, turpentine or mineral spirits.
An ideal enamel for sunroom, breakfast room, kitchen walls and all interior woodwork where a fast drying, durable enamel is desired.
Dries to touch in two hours, for use in six to eight hours. Brushes freely, flows out well and dries with a full gloss finish.
W Gallons....... .............. .......... ...................................................... ........... . 3 45 5 Gals............ ....... .......... ............ ........ .................... .......................... 3 35
GLOSS WHITE ENAMEL No. 68
--64077--
This is a combination-type enamel which works freely under the brush, spreads well, flows out well, does not sag and dries with a full, rich gloss.
Dries to handle in eight to ten hours and hard in twenty-four. W
Gallons........................... ................................................................. -- 2 50 5 Gals..... ............. ......... ......................... ............................................... 2 40
SATIN FINISH ENAMEL No. 40
--PX1775--
This Is a heavy-body Satin Finish Enamel having exceptionally
good spread and ease of application. One of its outstanding merits is
that within an hour's time after application the material will show'
Its true degree of gloss. It has good hiding properties, flows oui
smoothly and gives a uniform sheen. For high grade uniform results
apply over a gloss enamel foundation.
-
W,_
2 7$
e ei
Effective April 30,1941
0007-SWP-000143410
SECTION z PAGE 5
PAINTER FINISHES
SEMI-GLOSS WHITE ENAMEL No. 22
For Walls and Woodwork
--26722--
or
>y jf
' An interior semi-gloss finish which possesses the hard-drying and washable qualities so much desired in modern homes, schools, hos pitals and public buildings. Brushes out well, covers well and works like an oil paint. Dries without showing laps or brush marks.
S-W Semi-Gloss White Enamel No. 22 is a durable washable finish
to so
that produces a soft, mellow lustre on such surfaces as sand or smooth plaster, brick, tile, concrete, cement or composition boards and for
wood trim.
W
Gtil- r 5 r, e
........................................................ 2 55 .......................................... ................ 2 45
VARNISHES
n d
EXCELLO SPAR
--01396--
3 3
A varnish whose water resisting properties are especially good. Dries dust free in 2 to 3 houra and bard in IS hours. Can be sanded
in 24 hours. May be rubbed after allowing sufficient time to harden
completely.
W
Gallons..................... ..... ...................... .......................... ..... ............ ................. 3 70
7 5 Gals................................... ............ -....................................... ............... 3 60
EXCELLO FLOOR AND TRIM
--01399--
Fairly heavy-bodied but capable of easy brushing. Dries dust free in 1 to 2 houra and hard in 10 to 12 hours, dependent upon drying conditions. Csn be sanded and recoated in 24 hours, and will resist printing after normal drying of 48 hours. Dries to an exceedingly tough film and provides a high gloss elastic finish. Can be rubbed sat isfactorily with pumice-stone and oil or water after drying 48 hours.
W
Gallons......................................................................... .................... ...... 2 75 5 Gals.............. ............................. ................................................. ........ 2 65
EXCELLO SATIN FINISH No. 63
--0386B--
Dries dust free in 1 to 2 hours and hard in 18 hours to a dull rubbed effect, but permits rubbing after 48 hours If desired, in order to cot out dust specks and improve the genera] sheen. Works best when, flowed on with the least amount of brushing which makes it especially adapted to master painter work on big jobs where the saving in labor represents a sizable item. Should he used as received, without redaction, and always applied over a good gloss varnish.
W
Gallons....... .................... _..........................--............................................ 2 70 5 Gals.................... _.......... ............................................................ ......... 2 60
Effective April 30, 1941 Corf. Price Book 77 CP (6) CBM
SECTION^ PAGE 6
PAINTER FINISHES
GOVERNMENT SPAR VARNISH
--0311-- A Water-Resistant Spar Varnish used by many painters where competitive conditions require the use of a rood quality Spar,
W
Gallons----------------- --------------- ---------- ------------ -------- ----------------- 1 90 5 Gals............ ...................... ......................--...................... ................ 1 80
ALUMINUM SPAR MIXING VARNISH
For Interior and Exterior Use --03346--
A regular aluminum mixing vehicle for those desiring to mix aluminum bronze.
W
Gallons......... ......................... ............ ................... ................... ......... .. 1 70 6 Gals......................................... ...... .......................... .......... ...... ......... 1 60
MIXING VARNISH INTERIOR
--01073-- A general purpose interior mixing varnish for the painters who prefer the use of paste paints.
W Gallons.... ...... .... .... ........................................... ................................... 1 BO E Gals................................................................... ................................... 1 40
LEAD MIXING OIL
--03921-- A mixing vehicle to he used with ODP White Lead or Zilo for stucco, brick or concrete surfaces,
W Gallons.............. ................... .................................................. --.......... 1 76 E Gals............. ......................... ......... ....... ........... ......... ......... ............ 1 60
Effective April 30,1941 Couf. Price Book 77 CP (E) CRM
0007-SWP-000143412
SECTION 2 PAGE I
PAINTER FINISHES
EXTERIOR FINISHES
LIQUID OZLO
Outside White Paint
--63109--
In New Mexico from the mines of The Sherwin-WiLUams Co. comes a metallic ore that combines lead and zinc in an intimate chem ical union, the way nature made it.
This ore is refined in the Sherwin-WiUiama' smelters under 2000 ii-p ' eui -sach an intense heat that the lead and zinc pass off as ap,." in ! is cooled and condensed into the form of a snowy white pigment, finer than the finest flour. This pigment contains nothing out the purest zinc oxide and the purest lead sulphate.
This pigment in combination with linseed oil and mineral drier, thoroughly mixed and finely ground on high-speed roller mills, is the product which we offer to the painter as "S-W Liquid Ozlo.''
The extreme fineness of the pigments in Liquid Oslo permits of the use of more oil and gives a closer bond and tighter film. This gives greater covering capacity, durability and economy.
It is fume-resisting and does not discolor in the presence of hydro gen sulphide and other harmful gases to the same extent as other lead pigments. It comes in liquid form and therefore saves the valuable time of mixing that is necessary in all paste materials.
It wears to a good surface for repainting. It is an economical, con venient, high quality exterior paint formulated especially for painters' use.
S-W Liquid Ozlo is manufactured in white only and can be' tinted to the desired shade with S-W First Quality Oil Colors.
W
Gallons..................................... ............................. ................................. 2 46 6 Gals-............................................... ....................... ...................... -..... 2 85
COMMONWEALTH STUCCO PAINT
A full oil paint manufactured especially for exterior Use on con crete, cement, brick and stucco surfaces. Can also he used for interior
work.
W
White--26641................. ................................................ > Cream--26038.......................... ...................................... f
Gals. 5 Gals.
2 56
2 46
ONE COAT STUCCO PAINT
This product, as the name implies, is a one-coat finish for exterior
stuccoand concrete surfaces.
_
It is formulated to give solid covering and excellent adhesion in
one-coat work and may be used on all types of surfaces where high
quality two-coat work, such as is recommended by our Brick and
Stucco Paint system, is not possible.
One Coat Stucco Paint is not subject to the same degree of dis
coloration or staining common to the so-called "water" or "casein"
stucco finishes.
W
White--63108 .................... ......................................1 Cresm--63106....... ......................................................... f
Gals. 6 GbIb. 2 45 2 8G
Effective April 30, 1941 Conf. Price Book 77 CP (6) CEM
0007-SWP-000143413
SECTION 2 PAGE B
PAINTER FINISHES
LEAD-ZINC-TITANOX PASTE
--26156--
_ As the came implies, It is a combination of Lead, Zinc and Titano: in the proper proportion to give maximum covering and durabilit; when used for exterior exposure. Ground In pure Refined Linseed Oi
W Gallons (Net weight 25 lbs. per gal.}.--.... -............._...................... 3 5 5 Gals. (Net weight 25 lbs. per gal.)..... ............................................ 3 4
OUTSIDE WHITE PASTE No, 60
--26060--
Hay be used wherever an outside paste is required, or it may b used to fortify interior or exterior paints.
.W 20s Per Cwt............................................................................ .............. 11 0 60s Per Cwt--........................................................................................ 10 7 1003 Per Cwt......................................................-.................... ...... ....... 10 5
MASTER PAINTERS PASTE WHITE
--26616--
A high quality exterior white paste. It ahonld be recammende
wherever first quality white pastes are demanded.
The painter who prefers paste paints will find in Master Paintei
Paste White those easy-working and good covering qualities demande
in this type product.
TS
20a Per Cwt-................. ........... .........................................--.............. 13 7 50s Per Cwt.....................................-.......................... -..................--- 13
100a Per Cwt....... ............-.............. ...................................................... 13 2
SPECIALTIES
SPARTITE MIXING SEALER
--02957--
Spartite Mixing Sealer is a high quality dear Spar, giving add tional toughness and tightness when mixed with interior or extern
finishes.
_
Spartite Mixing Sealer is an excellent reinforcing vehicle whe
used with outside semi-paste paints or Lead in Oil.
_
Especially useful when humid or other adverse weather conditioi
make it necessary to speed np the drying.
_
Read the label directions for use in Flat Well Paints, Enamel Ui
dercoatere, and as a preventative for screen rust.
W
Gallons...............................-................................-................................... 1 1 6 Gals........................................................................................-............. 1 1
PLATTING OIL
--01306--
Where the "hand-mix" method for obtaining fiat finishes is desire
we recommend S-W Flatting Oil aa the moat dependable and ec nomical product on the market. When combined with White Lei (ODP) it produces a paint that works freely under the brush, leve
nicely, retains a satisfactory wet edge to avoid laps and brush mark
and dries to a flat finish.
In mixing, add a little Flatting Oil at a time, stirring eonstantl
F
6 Gais..znzzrz^zzzizzzzzzz^
ii
Effective April 30, 1941 Conf. Price Book 77 CP (5) CRM
0007-SWP-000143414