Document 3QjOYnrnzEa0b8jLN96d3XwXn

its remarkable covering capacity. In die darker colors like browns and greens, the "`balanced formula" or 5WP is even more important: Naturally, the dark colors can contain little, if any, opaque white i pigment such as white lead nr mne oxide: Sherwin-Williams have the pick of the world's colors Shenvin Wil liams Dry Color Works procuce prac tically everything except the natural earth and mineral colors. That is why SWP colors are so uch, t o permanent and so true to character. Greater durability of the > paint film or your house is assured by SWP due 03 the use of a specially treated, pure, linseed oil--made in Shervi vWilliams* own linseed oil plant. 1 Price per gallon doesn't tell the cost of paint When vou read or someone tells you that a "low price" pamt costs you less than! SWP--that's mprp apple sauce--unbelievable. The place to figure the; cost of paint is on ihc iodi/l-- not in: i the can by the gallon. Fv. tk3^ *yi f-r^iis what inappens: L i Ji i1WP, because of its r-*n rk,,nie li.-m^and covering abil- iw. v i! | iu tr1^ beautify and pro* t le tofwall t2coats). Ilir arr #ie t heap" paint,, made rf inr^ncr or skimpy materials, will l ' i-r ' r' i wiuare feet p t ; Hr i cait'-iiir-rorlesS: V` t co is more per galr I -4ut ia -Ii y il bn covers HO It rn^rc Therefore Mw c j. lri arc needed,, T>Z~- .i .. tu i mion SWP fr r;ni j -m v dhfngetes t* . t* : --Jin* cheap" in j C aj nj ue them. "Vo v M mi 1 rhat SWP Id vc> '*> n; ertyno more hr f*i r,,.L * you need i'rri-*-#V plr.rids. And remember this* It costs just as much toppptfthe "cheap " paint as to apply SWP. You get more years of service 5 Sh er w in -Wil l iams J Pr o d u c t s You may hear or read, allure mg claims that a "cheap" paint is as durable as SWP. Plain apple-sauce -- every word of it. SWP with its fine mate rials, scientific grinding and miring, dries to a firm, elastic, glossy finish. It will not chip, peel, chalk or flake off. It weathers slowly. : Years after 'cheap'' paint,has literally , driediupand blown dU'ajvyourSWPfinish will still show a serviceable film. And when re-i paihtrfigjil fi?' ne^jtl'j ed, ycu will save, money because the! finis^ii^jlfj'.be ijlpl proper fehdfcjlnjl to take new paint . That is why SWP often costs le^s than half is much per year Greater beauty, too Finally there is a,richness and beauty about SWP colors that no "cheap" paint cm even approach- They give youi house a rich, colorful beauty that; is always a pleasure. They are weather fast --and they are non-fading. ^ LprifT after the colors of cheap ' paint have faded like l ari! old shirt, the house finished with SWP shows poetically no; dimming of lies original beauty^ ; Even after several years it can be washed with soap and warer and the colors will; come up unusually fresh and bright. Call at "Paint Headquarters" and stive money SWP House Paint is sold * the world over by thou sands of dependable SWP dealers. Each one isi `Taint Head quarters" in his locality. There is one near you. Before you let "cheap" paint blind you to real economy, get his; iiadviEC on your paint problem. He will estimate your require ments in SWP. Compare it with the cost of "cheap" paint. Remem ber the iigreat durability of fine old SWEJ--t!he beautiful colors that do pot fade. Then decide. Jfiiyounwantihterature, color cards, a copy of the famous SWP House hold. Painting Guide, help on decorative scheme, write us Th e Sh e r w in -Wil l ia ms Co . Lart#M Paintand Vamith Mulm in the WorLtf CLEVELAND. OHIO COSTS LESS PER SQ. FOOT. . .LESS PER YEAR. . ; LESS PER JOB 0007--SWP--041087 ...J N29000 You can't paint a house with HEN the question c.f painting or repainting your house comes up, dunf be/cnoied by a low price. Remember th.tt uppie-saucc is not restricted to pretty parlor speeches. There's a lot of it m "cheap" paint. When anyone tells you, for example, chat a cheap paint is "just as good as SWP" or anv other high grade paint--that s pure ripp/eMrfiu-e --plainly exaggerated unbelievable--too gooJ to l>c true. The reason "cheap" paint can he sold at a /orr price is because it is Lu- m ./luiiity --made of cheap or skimped materials--winch smell and look like paint but can't OutsiJe G'.oss Winte: Note the big percentage or Wh::c Lead Carbonate an j Wbuv Lead S;dp:a:e used is'. SWp Outside Gloss White House P.iinc, White lead should be the basic ingredient or" all white pair.: anJ light tints. It is to these paints exactly what dour is to bread. See how much less of this basic ingredient j s used li the average "cheap'' white pain:. d:>!c :w:dc. another cost!-/ pigment, is the next essen tial ingredient. A liberal ivrrccntage o* - w oxide com bined with a large amount of white lead make? rnr halunced rbrnudu--such as the rnrr.u; : bWT O.:: side Gloss White House l\:r: mush o: sur'cr:;'" wearing V.u-c th j ` ; r : c ''Wr ; - V.' ... 0007-SWP-041088 0007-SWP-000124479