Document 3QQYy1XyGQeYvXgb8085djDOE

FILE NAME: Newspaper & Magazine Articles (NMA) DATE: 1962 June 23 DOC#: NMA110 DOCUMENT DESCRIPTION: NYT - Cancer Society Calls on Colleges To Curb Cigarette Advertising Cancer Society Calls on Colleges To C urb Cigarette Advertising iVt'H- York Times (857-Current file); Jun 23, 1962; ProQuest Historical Newspapers The New York Times (1851-20 PB-21 Cancer Society Calls on Colleges To Curb Cigarette Advertising CHICAGO, June 22 (UPI) that there is "convincing evi The American Cancer Society dence" linking cigarette smok decided today to urge college ing with lung cancer. TprreasdiedeCntosmmainssdion thtoe heFlpedceurrabl Dr. Howard C. Taylor. Jr. of the promotion of smoking New York, chairman of the so among college students. ciety's committee on tobacco The society's seventy-four- and cancer, said that his group member board of directors believed that cigarette smoking voted unanimously for a pro- was "a major cause" of lung posai aimed at "the apparently cancer. He said that the Brit- intensifled promotional cam- ish study was especially im- palgn in colleges to increase the portant because it came form sale of cigarettes to college "a conservative organization." students." Dr. E. Cuyler Hammond, di- The proposal said that the rector of the society's statisti- sponsoring of televised college cal research section, said that athletic events by tobacco com- his studies for the last ten panles "resulted in advertising years had convinced him that appeal to the very age group the only cause of one of the which the society is most anx- common forms of lung cancer ious to prevent from being sub- was inhaling irritants such as ject to the persuasion to cigarette smoke, uranium dust smoke." or asbestos dust. The board authorized its staff Smokers account for most of to send letters to the presidents the deaths from that type of of about 100 major universities lung cancer, he said, since more telling them that "in view of people smoke than work with the evidence of the deleterious uranium of asbestos, effects of smoking on health, ``All studies have shown ex- the propriety of supporting actly the same results: non- athletic events in colleges by smokers have the lowest death such means be conscientiously rate; pipe and cigar smokers considered." not much higher, cigarette The staff was ordered to smokers a much higher death write the trade commission to rate, and heavy cigarette ask whether it approved of smokers the highest death campus promotion of cigarettes rate," Dr. Hammond said. "Cig- and whether it had any juris- arette smoking more than dou- diction In the matter. bles the death rate." Although the board made no Of the increased death rate officiai change in its cautiously among smokers, he said, lung stated opinion of two years ago cancer accounts for anly 13 per in the cigarette-cancer dispute, cent of the increase while heart it did endorse the recent report disease accounts for more than of the Royal College of Physi- half. Other causes are cancers cians in Britain. The board of the mouth and throat and called the report "the outstand- various lung ailments, ing event" since the last meeting of the board and said it ---- Industry Is Silent admired the college's "unequiv- The Tobacco Institute with- ocal position." held comment last night on the The college urged the British action of the cancer society's Government to warn its people board of directors. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.