Document 3QBJg139j6X2xvxJaBdvRKoMJ

Audio-Visual Media using it Whether an audio-visual should be used at all depends on the objective, the ef fectiveness of the audio-visual m carrying or supplementing the message, the type and size of the audience, and the budget and facilities available One audio-visual cannot do the entire com munications job Each is part of the total com munications program and must fit into the overall outline and presentation plan This is one reason why safety departments use many tvpes of audio-visual products A survey by National Safety News of 1,108 safety departments, summarized in Table 10-A, showed that a variety of equipment was owned To the question, "Does the safety department in your organization have a regu lar, continuing training program for super visors," 61 7 per cent answered "yes", 56 9 pier cent had special training rooms for con ducting this program In another National Safety News survey, of 146 member companies which responded, 13 per cent planned to use filmstrips to a greater extent than previously, 48 per cent indicated increased use of slides, and 63 per cent intended to use more movies Specific conclusions should not be drawn from these survey results unless one knows the exact purpose for which each type is used With many audio-visuals, it is difficult to say whether the primary objective is moti vation or training Often, safety professionals use a number of visuals to meet both objec tives Different people frequently have dif ferent opinions as to just what constitutes "training" or "motivation " Also, the im mediate availability of projection equipment, and the wide variety of films and slides may help make these aids more popular Use in training and reporting. Audio visual materials are important conveyors of information Photos ofhazards or of unusually good conditions provide visual evidence use ful in reports to supervisors and to top man agement These, plus graphical presentation, can make routine reports and statistical analyses interesting and easy to understand More than one safetvman has found a simple bar chart or colored graph to be more meaning ful to his boss or to other supervisors than pages of detailed statistics A visual aid can emphasize the points of TABLE 10-A SURVEY OF A/V EQUIPMENT THAT SAFETY DEPARTMENTS OWN Type ofEquipment Number Per Cent Motion picture projector Slide projector Filmsmp projector Overhead projector Opaque projector Flannel board Magnetic board Chalk board Hook and loop board Tape recorder Motion picture camera Camera (still picture) 733 544 341 190 207 246 144 646 53 391 189 713 662 491 308 17 1 18 7 222 13 0 58 3 48 35 3 171 644 information in a safety talk, it can even pro vide a convenient "outline" for the speaker Visual materials can be used to organize group thinking and to summarize safety com mittee action Use as a motivational tool. Aids that appeal to the emotions can help change attitudes, encourage safe work habits and compliance with safety rules, and remind workers of special rules or hazards Audio-visual materials of all types are used widely to promote interest and obtain co operation m special campaigns, safety con tests, and similar activities Selection of media To be most effective, audio-visuals must be selected with care, after considering many factors (See Table 10-B, pages 220-221) 218