Document 3NqaXyvmOYxzjovbOBoKLjEkE

SUMMARY 1963 Advertising 1963 Request Paint $1, 412, 243* Pacific Coast 430,100* Schorn Division 25,000* National Lead Co. of Hawaii 14,000* Oncor Pigm.ents 149,500* Chemicals-- 95,000* ' Metals -- 49,900 Nuclear Metals,- 17,474 Goldsmith Bros. 26,500 Baroid 305, 923 Titanium Pigment 155,790 Doe hler-Jarvis 126,500 Sputhern Screw 111, 940 Magnus Metal -- 42,555 Titanium Alloy Mfg. 54,000 Chas. Taylor Sons 36, 815 DeLore 5, 000 American Bearing 2, 500 Evans Lead 1,000 Texas Mining & Smelting 400 Master Metals 75 $3, 062, 215 1962 Budget $1,482, 550** 424,600 30,500 14,000 131,946** 72,800 58,565 10,500 25, 700 312,918 155, 746 114,500 117, 245 51,423 51, 653 34, 744 5, 000 2, 500 ... 400 75 $3, 097, 365 1962 Expenditures $1, 429, 436 396, 300 47, 300 14,700 124,750 74,120 52,296 12,222 22,400 287,693 128,531 88,328 117, 700 50,^43 52, 446 34,274 4, 552 330 441 57 $2,938, 119 * Already approved ** Includes additional appropriation approved after 1962 Budget was submitted APPROVED BY: EXECUTIVE CQ^fflTTEE JAN' 16 1963 NL 000039988 Business Paper Space Business Paper Production Directory Advertising Booklets & Printed Matter Trade Shows Misc. Production Costs Personal & Travel Expense Salaries Contingency METALS 1963 Request $10,900 2, 500 3,000 20,000 6,000 3,000 2,000 --- 2, 500 $49,900 1962 Budget $17, 865 6,000 2, 700 11,000 8, 000 3, 000 2,000 6,000 2, 000 $58,565 1962 Expenditures $18,676 7,499 1,478 8,360 7, 674 1, 550 1,320 5, 739 -- $52,296 4 NL 000039989 1963 Advertising NUCLEAR METALS DIVISION Business Paper Space Business Paper Production Printed Matter Trade Shows Travel & Personal Expense Contingency 1963 Request $ 8,974 2, 500 - 5, 000 500 500 $17,474 1962 Budget $ 2, 000 -- 3, 500 4,000 500 500 $10, 500 1962 Expenditures $ 1, 665 --- 6,450 3, 646 461 -- $12, 222 GOLDSMITH BROS. DIVISION Business Paper Space Business Paper Production Directories Printed Matter Direct Mail Contingency 1963 Request $15,500 3, 000 2, 000 4, 000 1, 000 1, 000 $26,500 1962 Budget $14, 500 2, 000 1, 700 5, 000 1, 000 1,500 $25, 700 1962 Expenditure $15,100 2, 000 2, 100 2, .400 800 -- $22,400 NL 000039990 1963 Advertising BAROID DIVISION (including Baroid Chemicals, Inc.) Business Paper Space Business Paper Production Unscheduled Space Unscheduled Production Direct Mail Catalogs Technical Manuals Store Directory Publications Classified Directories Memo Pads Trade Shows Miscellaneous Salaries Contingency 1963 Request $111,953 26, 877 13,750 4, 692 17,340 9, 690 10,200 5, 100 37, 995 6, 800 14, 500 6,216 3, 030 27, 780 10,000 $305,923 1962 Budget $100,803 24, 990 12,500 3, 544 24, 990 10,200 16,320 5, 100 41, 191 6,000 14,830 10, 000 4, 030 28, 420 10,000 $312,958 1962 Expenditures $100,803 24,990 15,454 5, 363 19,988 7, 144 11,320 5, 100 31,409 6, 000 14,830 8, 930 3, 374 28, 420 4, 568 $287, 5931 Comment: The recommended budget represents an expenditure of 0. 561 of estimated sales compared to 0. 625 for 1962. The budget includes all Baroid Division products. NL 000039991 1963 Advertising TITANIUM PIGMENT DIVISION Business Paper Space Business Paper Production Printed Matter Convention Souvenirs Miscellaneous 1963 Request $ 85,340 25, 500 35,200 9,000 750 $155, 790 1962 Budget $ 80, 596 24,200 41,200 9,000 750 $155, 746 1962 Expenditures $ 80,079 23,375 15, 573 9, 000 504 $128, 531 1 NL 000039992 1963 Advertising DOEHLER- JARVIS DIVISION Business Paper Space Business Paper Production Trade Directories Classified Telephone Directories Direct Mail Trade Shows Publications Chromeware Gifts Salaries & Expenses Contingency 1963 Request $ 23,000 3, 500 4, 000 5, 000 21, 000 15,000 22,000 22,000 5,000 6,000 $126,500 1962 Budget $ 41,500 6, 000 3, 500 4,000 10,000 15, 000 5,000 17, 500 7, 000 5,000 $114,500 1962 Expenditure $ 30, 794 2, 453 1, 861 3, 390 17, 682 14, 432 -- 15, 471 2, 003 242 1TS87 328 Comment: Mr. Bauer states: "On the basis of estimated 1962 casting sales of about $61, 000, 000, the proposed 1963 b udget represents only slightly more than 2/10% of total casting sales. On the basis of anticipated 1963 casting sales the proposed budget of $126, 500 should represent considerably less than this." NL 000039993 1963 Advertising SOUTHERN SCREW DIVISION Business Paper Space Printed Matter Trade Shows Novelties Gifts Miscellaneous 1963 Request $ 81,740 15.000 4, 000 ,10.000 1 200 $111, 940 1962 Budget $ 86,545 15, 000 500 4, 000 10,000 1, 200 $117, 245 1962 Expenditures $ 91,000 12,500 3, 600 9, 600 1, 000 $117,700 Comment: Mr. Martin states that the 1963 request does not exceed the budget of 1962 and that each of the items is considered necessary. 1 NL 000039994 1963 Advertising MAGNUS METAL DIVISION Business Paper Space Business Paper Production Trade Show Railroad Publications Direct Mail Salaries Contingency 1963 Request $& 135 3, 600 2,000 820 2,500 3, 000 2, 500 $42, 555 1962 Budget $37, 623 5, 000 -- 800 2, 500 3, 000 2, 500 $51,423 1962 Expenditure; $37, 400 4,950 417 5, 576 1,800 100 $50,243 NL 000039995 1963 Advertising TITANIUM ALLOY MFG. DIVISION Business Paper Space Business Paper Production 1963 Request $ 46, 000 8, 000 $ 54,000 1962 Budget $ 44, 05)3 7, 600 $ 51,653 1962 Expenditures $46, 451 5,995 $52, 446 Comment: Mr. D. Wheeler, Sales Manager, states: "I feel that this is the best balanced budget that we have had and that it will give us effective pro motion of our Ceramic, Chemical and Metallurgical products and, at the same time, allow us to accumulate worth while information on the effectiveness of Chemical advertising in connection with what should be an expanded future program as our sales to this industry increase." 1 CHAS. TAYLOR SONS CO. Business Paper Space Business Paper Production Direct Mail Sales Literature Advertising Specialties Photography Agency Service Fee 1963 Request $ 19,565 4,800 3, 250 4,500 2,000 600 2, 100 $ 36,815 1962 Budget $ 19,644 3, 250 3, 250 4, 500 2, 000 2, 100 $ 34,744 1962 Expenditures $ 20,449 3, 302 3,458 3, 270 1, 695 2, 100 $ 34,2^4 Comment: Although there have been some minor changes, in effect this represents the same program as followed in 1962. NL 000039996 Business Paper Space Directories Calendars Contingency 1963 Advertising DE LORE DIVISION 1963 Request $2,000 1, 200 1, 300 500 $5,000 1962 Budget $2,000 1,200 1, 300 500 $5,000 1962 Expenditures $2,348 358 1,346 500 $4,552 Local Advertising TEXAS MINING & SMELTING DIVISION 1963 Request $ 400 1962 Budget | 1962 Expenditures 1 341 " General Advertising AMERICAN BEARING CORP. 1963 Request $2, 500 1962 Budget $2, 500 1962 Expenditures Telephone Directory MASTER METALS, INC. 1963 Request $ 75 1962 Budget 1 75 1962 Expenditures $ 7 EVANS LEAD DIVISION Ceramic Industry Advertising 1963 Request $1, 000 1962 Budget none NL 000039997 1962 Expenditures $ 330