Document 3NnEmZEL1E63NqZE02JR4XJ6O
The inquiring
Dutch Boy
--each month he asks two dealers
a question
The Question:
"Does Dutch Boy white-lead
sell readily?"
GAnswers:
RAPOPORT & ELLER, 16505 Jamaica more items used in conjunction with painting." Avenue, Jamaica, New York: "The These two dealers are typical of thousands fact that during the first few years of our buswi ho have found how easily and rapidly they
ness we sold only several tons a year, and at can sell Dutch Boy white-lead. You can do the
the present time are disposing of approximately same thing. Put in a Dutch Boy window dis
twelve carloads of Dutch Boy each year, shows play. Feature Dutch Boy in your advertise
that this is the quickest and easiest selling ments. Let home-owners, business-men, paint
product we carry. We sincerely believe that ers in your community know that your store
this increase of sales of Dutch Boy lead was a is the Dutch Boy store. Write our nearest
great factor in the successful growth of our branch for Dutch Boy selling helps. They're
business."
free. A postcard will bring them to you.
TV..S1 *-------------; _ C.
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have moved, in the year 1925, eleven cars of
Dutch Boy. This item was sold exclusively on an
inquiry basis and at no time did we spend any
money toward salesmen's commissions to sell
Dutch Boy white-lead. In fact, the writer has
noticed that the average consumer of white-
lead would make inquiry on Dutch Boy,
and it helped bring about the sale of many
NATIONAL LEAD COMPANY
New York, 111 Broadway; Boston, 131 State Street; Buffalo, 116 Oak Street; Chicago, 900 West 18th Street; Cincinnati, 659 Free man Avenue; Cleveland, 820 West Superior Avenue; St. Louis, 722 Chestnut Street; San Francisco, 485 California Street; Pitts burgh, National Lead h Oil Co. of Peana.. 316 Fourth Avenue^ Philadelphia. John T. Lewis & Bros. Co., 437 Chestnut Street*
This advertisemrnt appears in the following publications:
Page
American Paint and Oil Dealer--May Hardware Age--June 24 Hardware Retailer--June
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