Document 3Jq8591YZe1Nwd9DqeKw4eONO

'Th a t 's always a lesson worth learning," says the Dutch Boy. He agrees 100 per cent with the slo gan of the Lead Industries Association. He'll give you three good reasons why the painter comes out ahead when he paints with white-lead. 1. Low cost per gallon. White-lead in oil gives top-notch paint at the rock-bottom price of $2.29' per gallon. 2. Easy Brushing. Every painter recognizes that white-lead paint is by nature on easy spreader. It makes your job easier. 3. A business-builder. Since "way hack," while- lead has been famous as the paint that can take it -- the paint that does not crack and scale --the paint that saves money at repaint time. Paint jobs like that bring the property owner back for more -- cause him to "tell his friends." That means more painting jobs -- and more days of work for you. Improved Dutch Boy Today, you'll find that Dutch Boy is an even bet ter "lead" than in the past--better in three ways: First, you'll notice, it has been stepped up in whiteness. This means whiter whites and cleaner, sharper tints. Next you'll feel its im proved body -- it makes a heavier paint. Finally, you'll be pleased to discover that today's Dutch Boy has better biding. You get increased cov erage and more solid looking jobs. Don't forget :lhat all the other Dutch Boy strong points are still there -- quick mixing, easy spread, etc. Add these old advantages and new improvements together. And the net of it all is a new high in paint value. A-eraje price per jillou lot a Iwo-coat repaist job. NATIONAL LEAD COMPANY lit Broadway, New York; 116 Oak Si.. Buffalo; 900 Weil lSlh St.. Cbicafo: 659 Freeman Ava.. Gnciu. noli; 1213 W. Third Si.. Cleveland: 722 Clieetnut Si.. Si. Louii; 2240 2ltH St.. San Frencucu; National- KD-5865--Painter and Decorator, March, 1940 jr 0000-NLI-000015440