Document 3JdvR81zOg8ZJMY1yj682DV7E

mmmm fpp mm I* 086 54 rtffiiw WHITt.ltAD PtQMQTtON PROGRAM LEAD INDUSTRIES ASSOCIATION &|W lUn|, 420 lMh0 Aw m t ii NmT^HT. t April t, lHt KURDI >0. 44 i orrim or snrm tu r f l 9 4 ; Dobtri *a?pertk:{ tha Whit* 1--4 rnaotita Iragramt Wo hooo proporod as ovtlljM of tfco IUU Load hmetlM C*M^P for 1H1 for On ooo of the uUi otoffo of our wter ohlto loo4 ocopuUi, to (loo la oodoso*4 for* a Hot of t&o o*Jor MtWtiM oatraood tor tho yrojoot. Copy of tSo ootllao to it'oitofc 3 (hall to ploaood to tupply additional M|4m If yam mU llko to In t o Ikon. Tory truly yourt. AJ rr ioorotoryi w IS2898 y | w m* w p>)) LEAD IVDOSTRIES ASSOCIATXOI r MAT20MAL ` a d t e o t s imo - a id p r o mo t io ia l CAKPAXGS FOR VHItt LEAD ms f : w ^ .... ...WWHMynwipffl ' 1UIIJ I1I iplll lll> !J liw^papwiw.ll^annyi ! - N2898.01 gppw "p w " uuijii ,mmvMmmmmmmwi[w.g.Bwi . ----1 LIA08656 .snasuti. mm. .l .l...MiiM.M^inia-- iMti i ^< '. 4 % asm Tor the fourth might jur the Ut4 Industries UiocUtleB Is Moduetlni s cooperative white lead pnse tlooal prograa. Sponsored as la the past bp alalag, sasltlng and refining coapanles and the ahlte lead aanufacturers, the caapalgn continues with the approach freshened and re vised to aeet the extraordinary deaaads of a war eccaoay. A series of advertlseaents la general umaer, farm and trade publications forms the backbone of the progras, while organised publicity and extensive field work assures a well-rounded educational effort. The several phases of the prograa are sueaarlsed la brief on the following pages. oa*H*ufl4aa*MEdsaMdi j i m i i 4 ' nimw wwai iMajSlW.n j u .j ^pijis! WS'ur imijii j 1'Wa Ttt pMt l>rna f |4m< (turn tvWl tatifn. M to mutt umfmtttmn ltM mf (o w* |mrt i Iim k*4 pww *Wry - ^ ft ftrw, tto ^t ifw<^ )Mv wW* Ih J fwn, litn* }WV pf* InfNMi It* tor* fiiiWift tott *W toJ irmfMMn tU< M fMto to* touNto.ttoii |W )*mn tor* tu mptrto* ttot N MMt ** ntourjtr| ttMtof rWftof * **/ ftoUf fto*'i M h#*+f tot 4 /** /to Mf toff # to* Ttof'i to; tkrt* IrW fftof |tn ^ot mmto to*f UrtoAg a|MN it* c Iu mw 'i %** Ttoto t Atoy M k^f|** tot fund Im4(. MMnt tftff MMnt, e*T**to --*Htoo*f 4**1I tkrtofy MmI tnj toJn LlAD iNDt'STMIS AftlOCIAT ION tot UiMftnt Am. Wr Yrfto. N V. COtottJMm* IN^OVMATtOto Nn M it to-U K I*.-* tliwx Unw M m fm*t .toto H Utt. to TwA *, A / M* to * **to ***! toi ** 4m to f%* *--* W f fto-'f * * J* * f f *a\ p4 . ,`> * %im Im* rr^ toto ntoittoiiift t <> ) n >4 i mAw J ft** to* to to** -1 to*4 to* *4 (lin * *totoM % U| Ih J rn *W> 4* kktof *4 mM * * ftoM la kfi h h m f** * to * m* toll i * AW ra Hi in* Hi * 1*1 to MTtH Mtort--4-WWto^i /m uiMto tun fvsi f*<* -i 9yfm to * *?** I "nnTMHn uMki Llt08b*8 ... ^ 1 (it;- it11U U SV 'M&S? $)" ff#V/ fjEft# ^ Ui ir*M4* la U4>f a*j 1 ik woi prUtx> fUaa*f (oaf. (oag (Mf *wk 1rt+m HHtWf'i M|na n iwt Hi pw Imm W*d faai la d**--** tioaaaaMi r*oa. . . ... _. *** aah ** Wad patM, }%m kaoa TW nl MtNHft K#H l**4 *44 iwiMai W* 0**##t#*a* Im Im4 Na >h n*j aWo* Wad fatal Wi *0 tofaiMM aWa M 1**t la a*il*uadiaf imWi #W mm/ Wm* W* ftaj Wm * Wft * a* %// fU *# i* 4^*UUv miMtMi M Him k4 ffetf Nim an lint Na iMflMM M atMiMf' YIm'i Km Im4fia |t*t m *mh loaf frq*ooa *|m< ik# (Ua*4 i w m TV#f* kt (wfi Hi fuo4 iotAi, imw i aA*f " . /* 4.7* !>. / 9++*^ ^auliyatrwiaf d*<hfcp, 1"Km WmIMMI mi IMMf |k lt|Uf aqa*!l**?f nfaitwal*i It* (W<M*at i***44 ip*mM*i., Ml ai4n*l f/f#W ift*. aW * fi4 iM !**-*- a I %-m V. UAD IHIX ftTAlU A1MXSATM#! 4A Utafna Ah m*. Hm Yai.K V. 1M* *m* oA4 ^ |( am m a* i (I) "m #(4'fUMM' . iMMNatf liaa* # w fMII ft*4 Al- * ata Mow fa## |W fM m t*U? am U*m, m rn ifr *>m ..oon a*4M r-- * a* ,-oftad ^ alNtf t VJ, ^ ^ ,,^L n m W*M V ft* Wot a aft* ft* WIWm t4 1 ft** f*M |aai I* |aIt m* -- foa a a I f*W * WAa * f*r ftfft* /ft --mm m *ft Lu /ft * ,> >**4 t--. mtwm rnmmmmmm rmmmmm iloe 6 5. iM.ht.fcfcrfcr MlMrl lijlk yjijtj-1 *) r"r\i ojc^cji J-j>ife^r>f i. rri)i ;y/1i:rr:i:* >Vs^ b;icj'--<v Jr i /, /..; :irr V "* fV *V w TODAY, nort iIim crrf. the emit foe ^ Isif-uilit) -- for nu'ritli tkai mu looft iftd well. Thu't douM; trur of ptim Aik ) there'* me kind of pim you cu me with iwnpltw confidence -- fmn irir W You kno* ho* white Ind paint withMidi the mttnl wmthennf You've Innud (Km k mm( tndn uid Mill*-- knpi kt looki (of yntv In *hoei, il l ft* ht rveryone want* mat hfht now, V) work with pure w Kh lead You'll make nrw fneod* - ind Kuitd your reputation (or huttf day* to conte. Le a d In d u s t r ie s As s o c ia t io n 410 Uu^wia Avtww, Nww Vixi, N Y MW pwpnspwp* ., A*afc* IHUJUUUMHHPJ Ull, IIIIMJ * ^ 1406660 .:[ i ....* :. .,... r iiX i c- i:r\; .oJr;tfc5^r ik, c r . -'Mi i-..r- , v/ ::- le t.-:'_M--4- \z-- * I 1 .// ''DAY. mor* duo r*rf, th oil >* for I Sc|'uliry -- for iMimtli iKm *tt( long rod well Tluli wby il l doubly ii to muffiiMnd fn bit W* point of on* with high whit* trod control You know how whit* trod gir punt gumption to wrthtrond th* trvrrrw wr*ih*nrtg -- without crocking of ntnlmg You'** wrn how whit* trod puntrd pdw k**p thru tociki for yron Th*t' wh*t every on* went* mow right now. ho punh Ut lewd. Youll miVi n*w fnrodt -- end build mind foundation foe h**i*r d*yt to cMM. % Vm Wi ta W i4*iii4 M ftt M 04 fWtM, Ml 04 |f f* ` ` im. m w mM p-- Lc a d In d u s t r ie s As s o c ia t io n 4M Ui4f*ii4 . Nc m VA. H Y. Lwiii.ni1* ^mi"wai.i - i . i .\. \ i i fi i ` 'f v Ia^I in i ' 8 JBHiYO NMf WMM* PMN fi M fg.l~wm.kro. fwMnn k / W W ^ro.wf IK u - , - ' in 06662 - | - IPAgt FAfg.i. [ft Xa addition to the eonsuaer and fir* paper adaer- tlalag, nuaber or trad* paper* in being ua6 to carry the load loduatrloa Aaaoulatlon'a atory of hlto load to architect*, builder*, paint dealer*, painting contractor* and journeyman painter*, lba*a paper* bora a combined circulation of 92,000 people, oach of rticn Influence* the purchaaa of coaparatlwely large quaatltlaa of paint, fol lowing la tho coaplete trade paper advertising schedule for 194s KACAZIFI-Ara. IF?gftII<?OATH AXThlCk* PAIMTEB k DECORATOR March, April, May, August, Saptaabar, October SPACE citmmpi 1 1*1* 76,999 f a t io f a l mrms.u&zm March, April, Mar, June, Saptaabar, Kovember l r*i* 61,SOT ^March^Aprlfy tayJ^Jma^ Saptaabar, October l r*i* 7,871 Sfrrch, April, May7 July, Saptaabar, Movember AJfTPJCAJtCIUCT (General Section) March, April. May, Jana, Auguat, October i pi * 48,106 1 page Tl,967 lalar Pi*tributloc Section) Pebrury, July, September, Moveaber, Dacawbar, 194, January, 1941 1/d pof# 10,957 L^08 66? mwnx lha growing demand for information as to ahat factor* determine quality la paint la clearly orldoneod la tha increasing opportunities offorod the staff of the Association to cooporata with consumer, trad* aad fans periodicals la th* developewnt of factual articles on paint. This awakened curiosity as to th* facts eooeernlag palat formulation has resulted la a definite tr*od away froa articles stressing styling aad decoration* This aay he primarily du* to th* necessity for conserva tion resulting froc th* war effort, hut we have reason to believe that It Is likewise a result of our Alt* lead educational prograa. Outstanding aaong the publications of large circulation with which the Association has recently collaborated la the preparation of feature asterial on painting are Better Bones and Gardens, Aaerlcaa Boas, Successful faralng. Bouse Beautiful, Country Oentleaaa and Plaid and Stream. In addition, approximately one hundred articles have been prepared aad released to a wide variety of pub lications la the trade, marine, lumber and fan fields, sevtral receiving neterlal on s monthly basis. Aaong these receiving s series of articles are the Mississippi Talley Lumberman, The Southern Lumberman,* tbs PaInter Publishes as a regular feature *A Portfolio of Aaerlcaa Landmarks* reprinted froa our bouse organ LEAD M9Paq9lPiilPMBpnin^^ * LlA0P6fc3 j i nfec -1 u. \ majam mam i*:**A*t- mmam A member of the staff who la registered archi tect, devotes hla time to keeping 1b touch with tho archi tectural and englneerlng professions. All direct laqolrin tod corr*poodence or* fol : lowed up, whwrw poaalbla, by personal calls. A cloiw cheek 4 la leapt on awards of bousing projects and 1b many eases i the architects are Interviewed. A thorough canvassing of the active architectural firms la the cities visited Is being carried oe aad Is being received favorably. A determined effort Is being Bade to refute the very general belief that lead Is so scarce aad tightly restricted that It Is unobtainable for paints aad other building supply uses. 1 i< L^Mu Ami wmrmmm nwiiiwiyp?' wupp wjpr i L 00664 1 PUBLICITY Tha growing demand for information at to what factor* determine quality la paint la clearly evidenced In the increasing opportunities offarad the ataff of tha Association to eooparata with consumer, trada and fan parlodleala la tha development of factual artlelaa oo paint. Thla aaakanad curiosity aa to tha facta concern ing paint foraulatlon haa raaultad in a dafinite trend away froa artlelaa stressing styling and decoration. Thla nay be primarily due to the necaaalty for conaanratlon resulting froa tha aar effort, but a* bar* reason to boiler# that It la likewise a result of our white lead educational program. Outstanding aaong the publications of large circulation with which tha Association has recently collaborated in tha preparation of feature notarial on painting are Batter Bones and Gardens, American Bone, Successful farming, Bouse Beautiful, Country Oentleaaa and field and Stream. In addition, approximately one hundred articles hare been prepared and released to a wide warlety of pub lications In the trade, marine, luaber and farn fields, several receiving neterlal on a monthly basis. Among thes* receiving a series of article* are the Mississippi Talley Lumberman, The Southern Lumberman,* tha fainter Publishes as a regular feature *A Portfolio of American Landmark** reprinted from our housa organ LZJiD i r w "V 'W'T M'lUlli' J1 *r ipujiiB^m., ...................... .... mim Ji^iiptw^Piwpp^ww^wM v mmu m ........... .. L IA06665 t i i A 0 .1 ! aztd Decorator and the agricultural Leaders' Digest. i Itoe to the wealth of news and official aaterlal i bo w available to the newspaper* - which taoda to aaka 1> eldental ralaaaaa laaa acceptable than during ooraal tinea it haa bean daaaad advisable to auapand for the duration our regular aonthly release services, the Rone Owners Forua and the Bouse of the Month. However, once conditions warrant, we believe these services should continue as they have enjoyed an excellent reception since their in ception three years ago. W& iboat half of each Issue of "Lead*, published every two nonths. Is devoted to articles on white lead. Lead" goes to a nailing list of about SI,549 broken down as followsi architects................................ agricultural engineers and county agents..................... Building superintendents.. Central contractors....... Painters and decorators... Educational Institutions.. Bousing authorities....... Municipal officials....... Realtors..................... .. Miscellaneous............. 8,977 4,457 MO 1,39 8,650 544 84 1,518 1,444 8,988 81,549 m ii*AAedsiiMfc4dfcaaaMfcMiai i i* ittin > in ri mi m i m r y i-- M in * ^ * a h > .d w h i-i^ _____________ ___________ w i i il aii.i f i >m--iiiiw*r. * ~n.w ,5S r DIRECT mil. AOTtKTISHQ Hu booklet, *What to Expoet Proa Kite Lead Point* eontlnnoi to reeelve oa axeolloat re ception. A total of 55,773 have boon dlstrlbu-ed to dot#, 60,810 cf which are tho result of requests directly stimulated by the free offer la conjunction elth oar eonsuaei end trsde advertlslng progroa. Thousacds of copies of various reprints of ^-.gsilne articles favorable to white lead are distributed as a refuler policy. These likewise Include official releases of Dr. P.L. Broaae of the United Stites forest Produets Laboratory. In cooperation elth the national Snail Bones Denonstrstl on 50,000 copies of a four-pose leaflet *Boe Lasber and Paint Keep Tour Bone Always la Style* have been distributed through lunber dealers at their sailing expense to Inae dlate prospects for owe hones. Saaple Copies of Typical Beprint laterlal are Sere Enclosed. %4 m mm 6 r * Si rnr.ciPALiTiES. c o ps t ies . s t at es , ik s t it o t io s s Dor US the past year, a special representative it the Association expanded his contacts aaong nanlclpal, county, slate and Institutional authorities to ascertain painting practices and offer advice and assistance as to the revision of specifications ahen downed necessary to laprove the position of white lead. To date, this repre sentative has node nunerous visits la the foliowin* states and In addition attends, whenever possible, neetlnts and conventions of school officials, real estate operators and other (roups who specify and buy large quantities of palati Connecticut Missouri Delaware lew Jersey Georgia lee York Illinois lorth Carolina Indiana Ohio Kentucky Maine Pennsylvania South Carolina Maryland Rhode Island Massachusetts Virginia Mlehlgoa lest Virginia Minnesota lsconsla * ^